速
butterfly brand guide
SIMPLE DIRECT ENGAGING
Content Page the logo.......................................................................... 4-13 specifics proportions and placement clea r space positions vertical and horizontal font size to vector size do and Dont’s Social media Profile Fav Icon The color ...................................................................... 14-17 Primary colors Secondary colors The font ........................................................................ 18-21 Font Family Font In Use Background................................................................ 22-24 Phone and desktop other bckground
01
Logo specifics
Butterfly Fitness
LOGO_PROPORTIONS_AND_PLACEMENT
The clear space area is determined 速 by the B height of Butterfly
Logo & Brand Identity Guidelines
LOGO_CLEAR SPACE
速
y*2
y
y*2
Butterfly Fitness
LOGO_VERT_COLOR
Flying Butterfly Symbol
Logotype
LOGO_HORZL_COLOR
Logo & Brand Identity Guidelines
LOGO_FONT_SIZE_TO_VECTOR_SIZE
42pt
B
Butterfly Fitness
LOGO_ON_COLOR_BKGR
LOGO_WHITE_BKGR
LOGO_ON_BLACK_BKGR
Logo & Brand Identity Guidelines
BUTTERFLY FITNESS_LOGO_DONT_DESTORT_STRETCH_COMPRESS
Butterfly Fitness
LOGO_DONT’S_FONT CHANGE_GRADIENT_STROKES
BUTTERFLY LOGO_DONT’S_CHANGE POSITION_ROTATE
Logo & Brand Identity Guidelines
SOCIAL MEDIA_PROFILE_SQUARE_AND_CIRCULAR_DESTINATION
LOGO_FAV_ICON
Butterfly
02
the colour
yes, butterfly
Logo & Brand Identity Guidelines
PRIMARY_COLORS
34%
157
100%
24%
20
16%
96
74%
29
#9D1460
64%
63%
30
81%
28
0%
0%
255
0%
255
0%
44%
255
149
#FFFFF
#1D1E1C
31%
30%
155
9%
160
#959BA0
SECONDARY_COLORS
0%
243
48%
91%
150
#F39622
0%
34
78%
0
14%
31%
159
#009FAE
1%
174
22%
216
0%
77%
221
#D8DD55
0%
85
12%
230
8%
20%
227
#E6E3D2
0%
210
03
the font
Buterfly Fitness
FONT _FAMILY
Century Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()
Arial Rounded aBcDefghijkLmnopqrstuvwxyz 1234567890!@£$%^&*()
Logo & Brand Identity Guidelines
FONT S_IN _USE
Text Hedings
04
Back ground
Logo & Brand Identity Guidelines
PHONE_DESKTOP_ BKGR
Logo & Brand Identity Guidelines
MULTI_POSITIONS_BKGR
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