Target market and Area of focus
Target market University students who are living in Cardiff for the first time Area of focus In Cardiff (University and Citycentre)
Research methods used
+
brainstorming
+
Survey
Survey 1 : The most use transport Survey 2 : Deeper Questions
Idea 1. Bus ticket Ticket that are using now
Back of the ticket 1
Back of the ticket 2
Solution
Back of the ticket with Route and Advertisement
Idea 2. Route on the bus Current Bus
Solution
LCDs on the side of the Bus
Idea 3. Protecting bicycle
Ticket that are using now
Solution
Cover for Bicycles