IMPROVING SINGLE PERSONS LIFE STYLE
To provide better customized food/gloceries service for them sun
IMPROVING SINGLE PERSONS LIFE STYLE RESEARCH BACKGROUND
통계정
More and more people around the world are living alone. The seoul metropolitan Goverment predicts that more than 60 percent of Seoul families will be single or two-person households by 2035. The shift is changing our sociery and the way people spend time and money. As more singles choose to eat, drink coffe, living, watch movies alone, the service industry is coming up with new marketing strategies to cash in. The rise of single-person households is changing the service industry and break -ing down traditional consumtion. But the problem is food waste, when they buy gloceries in the market they should buy too much gloceries with no choice. Some of the companies, they are try to provide groceries for single households. However, still they are troubled with this problem (food waste) and also as sing -le person’s life quaility is more higher than before they needs are more specipic now. they want buy high-quilty food, items, etc So these reasons, i want research about modern single persons needs especially food (gloceries) and i want find solution about these problems
http://kosis.kr/statHtml/statHtml.do?orgId=101&tblId=DT_1PL1012&conn_path=I2 인구총조사 : 거처의 종류 및 주거시설 형태별 1인가구-시군구 http://kosis.kr/statHtml/statHtml.do?orgId=101&tblId=DT_1PL1007&conn_path=I2 인구총조사 : 성, 연령 및 직업별 1인가구(15세 이상)-시도 http://kosis.kr/statHtml/statHtml.do?orgId=101&tblId=DT_1BO0507&conn_path=I2 인구총조사 : 성/연령/거주기간별 1인가구-시도
IMPROVING SINGLE PERSONS LIFE STYLE RESEARCH AIMS
Find all neo-single households needs
Fighting environmental issues
Provide customized service for their better life
From this research , I want to find all neo-single households needs, And I want provide customized service for their better life.
IMPROVING SINGLE PERSONS LIFE STYLE METHODS
Behavioral Mapping
Questionnaire
Observation
Mind mapping
Design workshop
Diary studies
Survey Design ethnography Case studies
In-depth Interview (To customer / to staff / to marketing team) .. etc
IMPROVING SINGLE PERSONS LIFE STYLE QUSETIONS
Why people choose to live alone? From when How proportion of single households is changing? What kind of items for single households? Eating pattern of single households? How often they buy groceries in the market? Amount of food waste in a month What is the shopping pattern of single households? The average price to buy foods / groceries Are there any particular brands? Or place?
THANK YOU sun