ABOUT ALLEGIANT Dear Advertiser, I would like to take this opportunity to introduce you to our in-flight publication, Sunseeker: Allegiant’s Guide to the Best Places Under the Sun. Uniquely designed to directly target customers who are vacationbound from America’s small cities, this publication offers you a unique way to reach a captive, leisure-focused audience with your message. As a travel company and low-cost airline, we’ve sought ways to do things differently and more efficiently. We offer our customers complete vacation packages—they can purchase air travel through Allegiant, as well as hotels, rental cars and entertainment. Sunseeker’s format offers our leisure-focused customers an informed and portable resource for their travel planning. It also provides our travel partners a unique and captive audience for their message. At Allegiant, we are focused on taking our customers to world-class destinations like Las Vegas, Orlando, St. Petersburg/Clearwater, Phoenix and Los Angeles. We intentionally make Sunseeker portable to encourage passengers to take a copy to enjoy throughout their vacations. Passengers will enjoy the light content, which includes tips for finding great deals, and highlights the best places to visit in each destination. Allegiant’s continued expansion allows us to reach more and more customers each year. We have little competition on routes that we serve, which means our advertisers reach an exclusive audience. We look forward to sharing customers’ attention with you.
Sincerely,
Maurice J. Gallagher CEO/Chairman Allegiant Travel Company
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RATES (NET) PRICING AD SIZE
1 ISSUE 2-3 ISSUES
4-6 ISSUES
Full Page $4,285 $4,050 $3,845 1/2 Page $2,570 $2,440 $2,320 1/4 Page $1,930 $1,850 $1,755 OBC $5,000 $4,725 $4,500 IBC $4,725 $4,500 $4,275 Cover* $7,800 Premium Pages + 5% *Cover cost includes full page ad and editorial. 6x Advertisers have first priority on covers
WEST COAST EDITION 2016 - DEADLINES ISSUE DATES
SPACE CLOSE
MATERIAL
Jan./Feb. March/April May/June July/Aug. Sept./Oct. Nov./Dec.
Nov. 17, 2015 Jan. 15, 2016 March 16, 2016 May 16, 2016 July 15, 2016 Sept. 15, 2016
Nov. 30, 2015 Jan. 29, 2016 March 30, 2016 May 30, 2016 July 29, 2016 Sept. 30, 2016
EAST COAST EDITION 2016 - DEADLINES ISSUE DATES
SPACE CLOSE
MATERIAL
Feb-Apr May-July Aug-Oct Nov-Jan 17
Dec. 17, 2015 Mar. 15, 2016 June 15, 2016 Sept. 16, 2016
Dec. 30, 2015 Mar. 30, 2016 June 30, 2016 Sept. 30, 2016
General Conditions 1. All advertising and editorial content are subject to the approval of Allegiant. 2. Cancellation or changes in orders may not be made by the advertiser or its agency of record after the material closing date. Cancellation must be received in writing 60 days prior to publication. 3. Advertisers and advertising agencies shall assume full responsibility and liability for all content of advertising printed and liability for any claims arising therefrom. 4. In the event of an error by the magazine the maximum liability is limited to the space charge for that issue on the contract. 5. Positioning of all advertisements and editorial is at the discretion of the publisher. 6. Authorized ad changes made after the material close date will incur additional charges.
SMALL CITIES. BIG ALLEGIANT’S UNIQUE ROUTE NETWORK STIMULATES NEW VISITORS TO TRAVEL TO WORLD-CLASS DESTINATIONS.
HOW MANY PASSENGERS? Allegiant’s West Coast Edition will be seen by over 4.3 million passengers in 2016. Allegiant’s East Coast Edition will be seen by over 6.25 million passengers in 2016.
G DESTINATIONS.
WHO ARE OUR WHY CUSTOMERS? ALLEGIANT? Average household income: > $105,000 Average Age: 53 years 71% employed and 16% retired 85% own a home 71% are married Heart and Mind Strategies Brand Metrics Study 2014
We are focused on linking leisure travelers from more than 107 small cities to world-class leisure destinations through a uniquely designed route system with little competition.
MECHANICAL SPECIFICATIONS
Ad Sizes
Live Area
Trim Size
Bleed
2 Page Spread*
10.75w x 10.375h 11.25w x 10.875h
11.75w x 11.125h
Full Page
5.125w x 10.375h 5.625w x 10.875h
5.875w x 11.125h
1/2 Page
5.125w x 5.125h
N/A
N/A
1/4 Page (horizontal)
5.125w x 2.5h
N/A N/A
1/4 Page (vertical)
2.5w x 5.125h
N/A N/A
*Please allow for .5” in the middle of your ad for the gutter (dead space) Sizes given in inches
FILE REQUIREMENTS ACCEPTABLE FILE FORMATS: PDF, TIFF, EPS, PSD, AI Note: PDF is preferred. Please supply all fonts and links used to create the art. IMAGE RESOLUTION: No less than 300 dpi, CMYK mode. LIVE AREA: Keep all art including type inside the “live area.” TRIM SIZE: Actual size of the ad without bleeds. BLEED: All full page ads must include .25” bleeds on all four sides.
FILE SUBMISSION EAST COAST EDITION http://www.702west.com/upload User: ecsunseeker Password: allegiantec
WEST COAST EDITION http://www.702west.com/upload User: wcsunseeker Password: allegiantwc
SALES AND CONTACT INFORMATION
Allegiant Travel Company 1201 N. Town Center Drive • Las Vegas, NV 89144 Shaun@smmediasales.com • 702.898.9239