The Collection 2019/2020
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www.sundaville.com
About Could it be the sparkling sunshine, the occasional refreshing shower, the gentle breeze or the tender loving care that we devote to our cuttings? Whatever the reason, Sundaville® will add summer to your garden, patio or balcony. And above all, it brings you happiness. It goes without saying that Sundaville® is a plant with beautiful flowers and it's a firm favorite with consumers because it flowers abundantly for so long and requires little care. But Sundaville® is much, much more. As the name suggests, Sundaville® conjures up that special summer feeling: happy, care-free, innocent times, enjoying hot days and sultry evenings in the garden, on the patio or the balcony. Sundaville® is an uncomplicated, unassuming and undemanding plant that brings you summer every day. So, it’s not just a pretty face: Sundaville® will make you smile. Maybe that's why consumers love Sundaville® so much. In any case, it’s why we, the Sundaville®
team, want to share the Sundaville® experience with everyone. That's why we say: Sundaville® brings you happiness! In 2003 Suntory Flowers Europe released a real revolution in the horticultural industry with Sundaville® Red, the first truly red Mandevilla, which has excellent branching and rich flowering. Sundaville® is a very strong plant for outdoor use in tubs and baskets. This Mandevilla needs very little water and gives an exuberant flower show all through the summer. It’s also a very low-maintenance, user-friendly plant for every consumer. Many have tried and are still trying but none have managed to copy the appearance and perfect qualities of Sundaville®. We are very proud of our achievements and since there can only be one true Sundville®, we have produced a certificate of authenticity. Always buy the one and only Sundaville®, the No.1 Mandevilla (Dipladenia) on the market. Sundaville® varieties provide you with an extended flowering season and require very little maintenance.
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Identity The introduction of the Sundaville® Apricot, Beauty Soft Peach and Mini Scarlet prompted the marketing department of MNP to make some changes and improvements to the Sundaville® brand, in order to incorporate modern standards of design and update its image. We have taken more appealing pictures of our plants, created a new logo, written new texts, developed new designs and, most importantly, introduced successful new Sundaville® varieties. The official Sundaville® branding is specially designed to tell you the full story of the Sundaville® brand and inform you of the feelings it evokes and its special characteristics. These days consumers want more! They want a special design, more background information, more involvement with the product (customer experience) and, most importantly, they wish to create a sea of flowers and long lasting plants in their own garden which doen’t need much care and offer excellent value for money.
All these things add extra value to the plant (brand) and can be achieved through official branding. For example, the official branded labels make the plants more visible and recognisable on the shop floor. They provide more information and tell a clearer story about the positive and distinctive characteristics of the species as compared to its competitors. This encourages consumers to return and buy the same brand – Sundaville® – again! Ultimately, more plants are sold and everybody in the (supply) chain will benefit. We will not be keeping these designs and this new information to ourselves. Instead, we plan to share them with all our partners which means our customers (licensees, growers, garden centres, etc.) can profit equally. The goal is not only to sell more plants but also to keep costs low, make a better and more reliable impression on the end consumer and stay ahead of the competition.
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Bohemian style Mission “To bring a little love and sun in people hearts and summer in there minds.” Vision: “Brings you happiness. We want to help to create a care-free place where people can enjoy, relax and dream of long lasting and endless summers. Enjoying hot days and sultry evenings with their precious family.” When you think about Sundaville®, you think of the shinning sun, happiness and freedom. You feel the warmth on your skin as you stroll through the streets of atmospheric old Ibiza city in your white linen clothes. That’s the feeling you’ll experience with Sundaville®.
Brings you happiness The appearance of the Sundaville® brand is designed around the bohemian style. This style of life fits perfectly with what Sundaville® radiates and what it wants to do. Dream, discover the world, enjoy nature and everything it gives you. Decorate yourself with cheerful clothing and bright and colourful flowers, the Sundaville®. Life is a party! When you think of the bohemian style, you quickly think of Ibiza, hippies, dream catchers, lots of colour and the feeling of freedom. These aspects are reflected in all graphic elements and images that we use for Sundaville®. To ensure the high standards of the brand, we only add new plants to the Sundaville® collection when they have the same qualities and match the bohemian style as the other varieties.
The brand fits well with what the plant radiates, it sounds cheerful and warm. That’s Sundaville®! In addition, the playfulness of the plant can be seen in the playful letters in the logo that differ in height.
5
Mix
mandevilla hybrids
Apricot
var. SunpaPri
Cream Pink var. Sunparapibra
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10 reasons why Sundaville® is a special plant and has many advantages over its competitors. Sundaville® is rain resistant and also very suitable for colder climates such as in Northern Europe and Scandinavia. This is not always clear because there are many misunderstandings that Sundaville® would only be suitable for warmer climates. This is incorrect. Sundaville® is a plant with broad possibilities and is also very sun-resistant in addition to rain-resistant. Sundaville® plants have a long shelf life, are very floriferous, produce the most intense colours and are also very colourfast and stable. In addition, this plant is easy to care for. Sundaville® is a valuable plant because it’s a labour-intensive and exclusive plant to produce. It’s an relatively exclusive plant to produce for growers because of the few plants per square meter (m²) that can be grown and it’s labour intensive because of the trellis and pyramids who have to be made for bigger plants. etc.
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# MIMI COLLECTION EARLY & COMPACT MandevillA
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www.sundaville.com
MiMi... The new SundavilleŽ MiMi collection consists of super early flowering and compact growing Mandevilla which are perfectly suited for small pots eg 9/10.5 or 12 cm that can be grown with or without a support. They are easy to propagate and to grow. And also ideal for growers due to the short production time, therefore a high rate of return is achieved. More colours are coming soon‌
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MiMi Yellow var.
Sunpa 2675
Fashionable yellow. The new Sundaville® MiMi Yellow has cute yellow flowers with a distinctive, strong, dark green. It blooms earlier than the classic collection, has good branching, grows very compact and doesn’t make long vine-like stems. Add its high flowering power to this list and you have yourself the perfect Sundaville® in a small pot. Not to mention that it is also performing well outside. Although, they both belong to the MiMi collection, the habit of the varieties are slightly different: where MiMi Red is more hanging, MiMi Yellow is more upright growing.
7 cm
early
high
20 °C
tba
6/8 weeks
(flower size)
(earliness)
(branching)
(growth temp.)
(height)
(rooting time)
very compact
mounding
9 to 15 cm
12 weeks
1x
low
(vigour)
(growth habit)
(advised pot size)
(growing time)
(pinching)
(growth regulator)
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MiMi Red Var.
Sunpa 316
Sparkling red. This is the earliest Red Mandevilla available on the market. The medium size flowers of the SundavilleÂŽ Mimi Red have an intense classic red colour with a yellow heart. It blooms earlier than the classic collection. It has good branching, is very compact and make less long stretchy stems. Not to mention that it is also performing well outside. Although, they both belong to the MiMi collection, the habit of the varieties are slightly different: Where MiMi Yellow is more upright growing, MiMi Red is more hanging.
8 cm
very early
high
20 °C
tba
6 weeks
(flower size)
(earliness)
(branching)
(growth temp.)
(height)
(rooting time)
compact
mounding
9 to 15 cm
14 weeks
1x
medium
(vigour)
(growth habit)
(advised pot size)
(growing time)
(pinching)
(growth regulator)
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# UP COLLECTION special upgrowing MandevillA
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www.sundaville.com
Up... A new kind of SundavilleŽ range is born. These unique ultra bright ashy star-shaped flowers are a real breakthrough in Mandevilla breeding. Also, its unique plant shape is very different from normal Mandevilla. It grows upwards and due to its very good branching, it looks like an Orchid (Phalaenopsis) with multiple upright bunches of flowers on one stem. It is good in mother stock production and in propagation. The above allows easy production of small plants without support or with pyramids for bigger pot sizes. Last but not least, it has very strong (re)flowering power which therefore makes it a unique gift product. More colours are coming soon‌
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Up Apricot Var.
SUNPA 572
The apricot flavour. This new Sundaville variety has delicate 6 cm star shaped pale apricot flowers with long and thin oval leaves. It has good branching, blooms early and has a strong upright growing habit. SundavilleÂŽ Up Apricot plants are suitable for 12 and 15 cm pots with minimal support. Its branches can be trained in a spiral through plant supports when grown in bigger pots.
6 cm
middle
high
20 °C
tba
6/8 weeks
(flower size)
(earliness)
(branching)
(growth temp.)
(height)
(rooting time)
vigorous
upright
12 to 17 cm
tba
1x/2x
medium
(vigour)
(growth habit)
(advised pot size)
(growing time)
(pinching)
(growth regulator)
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Up Scarlet var.
SUNPAMIS
The sky is the limit! Sundaville® Up Scarlet has elegant 7.5 cm star shaped scarlet red flowers with long and thin oval leaves. It blooms very early, has good branching and a strong upright growing. Sundaville® Up Scarlet plants are suitable for 12 cm pots with minimal support. Its branches can be trained in a spiral through plant supports when grown in bigger pots. This variety is a real food lover and therefore requires slightly more feeding. The Sundaville® Up Scarlet won prestigious first price in the catagory patio plants at the Internationale Pflanzenmesse (IPM) 2017 in Essen.
7.5 cm
early
medium
20 °C
tba
8+ weeks
(flower size)
(earliness)
(branching)
(growth temp.)
(height)
(rooting time)
vigorous
upright
12 to 17 cm
tba
1x/2x
tba
(vigour)
(growth habit)
(advised pot size)
(growing time)
(pinching)
(growth regulator)
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# next generation COLLECTION Improved classic MandevillA
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www.sundaville.com
Next gens... A new kind of SundavilleŽ range is born. These unique ultra bright ashy star-shaped flowers are a real breakthrough in Mandevilla breeding. Also, its unique plant shape is very different from normal Mandevilla. It grows upwards and due to its very good branching, it looks like an Orchid (Phalaenopsis) with multiple upright bunches of flowers on one stem. It is good in mother stock production and in propagation. The above allows easy production of small plants without support or with pyramids for bigger pot sizes. Last but not least, it has very strong (re)flowering power which therefore makes it a unique gift product. More colours are coming soon‌
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Fuchsia Pink Var.
SUNPA 386
Pretty in pink! SundavilleÂŽ Fuchsia Pink is an outstanding ultra intense eye catching pink variety. The foliage is very strong and has a bright green colour that fits perfectly with the flowers. It has a similar earliness, vigour and flower size to others from the classic collection. The plant is easy to propagate and to grow. It's disease resistant and has good outdoor performance. Due to its less flexible character, this variety is not suitable for hangers or small pots without support.
8.5 cm
late
high
20 °C
tba
6 weeks
(flower size)
(earliness)
(branching)
(growth temp.)
(height)
(rooting time)
vigorous
climbing
from 17 cm
24 weeks
1x/2x
tba
(vigour)
(growth habit)
(advised pot size)
(growing time)
(pinching)
(growth regulator)
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Apricot var.
SUNPAPRI
Here it is! The biggest revolution in the world of Mandevilla (Dipladenia) since we introduced the Sundaville® brand. We are talking about the first Classic Sundaville® with a beautiful and exiting new bright orange color, the Sundaville® Apricot! Sundaville® Apricot has the same distinctive characteristics as the Sundaville® varieties from the Classic range. It has large, very long lasting, 9 cm apricot coloured flowers with a darker, orange-yellow heart. It boasts a good branching habit, blooms very early and flowers continuously. Sundaville® Apricot plantsgrows best in pots from 17 cm with support.
8.5 cm
late
high
20 °C
tba
6/8 weeks
(flower size)
(earliness)
(branching)
(growth temp.)
(height)
(rooting time)
medium
climbing/trailing
from 10.5 cm
25 weeks
1x/2x
tba
(vigour)
(growth habit)
(advised pot size)
(growing time)
(pinching)
(growth regulator)
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Soft Peach var.
SUNPASOPE
Abundant flowers. Alongside the Sundaville® Apricot, which revolutionised Mandevilla colour, we introduced a similarly soft and gentle colour innovation and named it the Sundaville® Soft Peach. Sundaville® Soft Peach has the same distinctive characteristics as the Sundaville® varieties from the Beauty range. It has 6 cm peach coloured flowers with a darker, orange-yellow heart. It branches well, blooms very early and is a true champion with its rich and abundant flowers. Sundaville® Soft Peach plants are highly versatile and suitable for hanging baskets, as well as for 17 to 27 cm pots with support.
8.5 cm
middle
medium
20 °C
tba
8+ weeks
(flower size)
(earliness)
(branching)
(growth temp.)
(height)
(rooting time)
medium
climbing/trailing
from 10.5 cm
24 weeks
1x/2x
tba
(vigour)
(growth habit)
(advised pot size)
(growing time)
(pinching)
(growth regulator)
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# Classics COLLECTION original &classic MandevillA
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www.sundaville.com
Classics... The original and classic SundavilleÂŽ range consists of Mandevilla (Dipladenia) with superior and innovative branching, (generally) compact growth and striking colors. These strong and healthy plants are suitable for almost every climate and can be used as a patio plant, in balcony boxes, hanging baskets and as a bedding plant.
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Sundaville速 Impr. White
Sundaville速 Pearl
Var. Sunparamakuho
8.5 cm
late
medium
medium
climbing/ trailing
24 weeks
Var. Patmandewi
8.5 cm
late
high
medium
climbing/ trailing
24 weeks
Sundaville速 Rose star
Sundaville速 Cream Pink
Var. Sunparapibra
8.5 cm
very late
very high
vigorous
climbing/ trailing
25 weeks
Var. Sunpararosta
8 cm
late
high
vigorous
climbing/ trailing
24 weeks
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Sundaville速 Velvet Red
Sundaville速 Pink Var. Sunmandecripi
8cm
late
very high
vigorous
climbing/ trailing
24 weeks
Var. Sunparasure
8 cm
late
medium
vigorous
climbing /trailing
24 weeks
Sundaville速 Early Scarlet
Sundaville速 Red
Var. Sunparaclare
8 cm
medium
high
medium
climbing
23 weeks
Var. Sunmandecrim
8 cm
late
very high
vigorous
climbing/ trailing
24 weeks
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SundavilleÂŽ Burgundy
Var. Sunparacore
8 cm
late
medium
high
climbing/ trailing
tba
35
# BEAUTY COLLECTION ATTRACTIVE PRICED & more vigorous MandevillA
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www.sundaville.com
Beauty... The Sundaville® Beauty range is a range of perfectly branched Mandevilla varieties, which produce beautifully large flowers and can be grown in 10 – 13 cm pots and hanging baskets. Profit from this strong garden performer with its famous brand. The Sundaville® Beauty range has two types of varieties: early bloomers and later bloomers. This way you can cover the entire spring and summer market with our Sundaville® varieties. Sundaville® Beauty stands for a lovely color range, attractive due to its strong quality and a beautifully floriferous sight, fun marketing concept and low licensee fee. They grow more vigorous than the classic series.
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Sundaville速 Beauty White
Sundaville速 Beauty Light Pink
Var. Sunparapreho
7 cm
medium
high
medium
climbing/ trailing
tba
Var. Sunpararaipi
8 cm
early
high
very vigorous climbing/ trailing
9 weeks
Sundaville速 Beauty Coral Pink
Sundaville速 Beauty Rose
Var. Sunpararopi
Var. Sunparaprero
7.5 cm
late
high
vigorous
climbing/ trailing
tba
7 cm
very late
very high very vigorous climbing/ trailing
tba
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Sundaville速 Beauty Bright Red
Sundaville速 Beauty Red
Var. Sunpara 3043
8 cm
medium
high
vigorous
clinbing/ trailing
tba
Var. Sunmanderemi
7.5 cm
late
medium very vigorous climbing/ trailing
tba
Sundaville速 Beauty Burgundy
Sundaville速 Beauty Vermillion
Var. Sunpararenga
Var. Sunparaoriaka
7.5 cm
very late
high
vigorous
climbing/ trailing
tba
7.5 cm
late
medium very vigorous climbing/ trailing
tba
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# Grand COLLECTION large Flowered MandevillA
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95 mm
www.sundaville.com
85 mm
Grand... The Sundaville® Grand range is a series of Mandevilla hybrids with exceptionally large flowers. Because of its tropical appeal, floriforousness and water economy, consumers can enjoy the varieties in the Sundaville® Grand range throughout the summer with a minimum of work. The Sundaville® Grand varieties can be grown on a trellis, in hanging baskets and in 12 cm pots. They are also very suitable for use in landscaping projects.
75 mm
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Sundaville速 Grand White
Sundaville速 Grand Rose
Var. Sunparaosiro
8.5 cm
late
high
medium
climbing
27 weeks
Var. Sunparaoros
9 cm
late
very high
vigorous
climbing
27 weeks
Sundaville速 Grand Burgundy
Sundaville速 Grand Red
Var. Sunparaobu
Var. Sunparare 15
9 cm
late
medium very vigorous climbing
27 weeks
10.5 cm
very late
very high
medium
climbing
28 weeks
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# Information
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www.sundaville.com
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Cultivation 48
Sundaville® Mandevilla makes an ideal conservatory and outdoor summer patio plant. Sundaville® varieties can be planted in tubs, window boxes or hanging baskets. Mandevilla is the name of a genus which is also known as Dipladenia. It stands for a climbing plant which is classified as a tender perennial, so it will require frost protection in temperate climates. Mandevilla are native to Central and South America and are tolerant to heat as well as cool northern European conditions. GROWING INSTRUCTIONS - PLANT CARE After purchasing your plug plants, carefully remove any packaging and allow the plants to acclimatise for 24 hours by placing them in a light position but out of direct sunlight. Check whether they need watering. They are likely to need some water before potting (never pot up a dry plant). You can water from underneath the plant or overhead, but ensure that the whole root ball is moist. After 24 hours, transfer the plant into a 9 – 10 cm pot (maximum size), using any universal or standard potting mix. Avoid loam-based compost as the mix needs to be free draining. First, fill the pot with compost to the top. Then, make a hole in the centre with your fingers and insert the plug. The top of the plug needs to be at the same level as the top of the compost. Don’t bury parts of the stem or foliage as they may rot.
Water plants thoroughly after potting, then place them in a nice bright position – window, conservatory, greenhouse, etc. Allow the root ball to dry out between watering for the first 2-3 weeks. They can be kept moister once the roots have run to the edge of the pot. Feed after 2-3 weeks with a standard feed, such as Baby Bio®, Phostrogen, etc. After about 7-10 weeks transfer the plant into a larger pot. POTTING ON Always pot on into a pot which is up to 5 cm larger than the previous one. This is usually necessary once a year, in the spring. Use a free-draining potting compost. You can add a slow-release fertiliser such as Osmocote® to provide long-lasting feed levels. We recommend that Sundaville® is kept in a container as this allows you to move the plant indoors for protection against severe weather and low temperatures. After potting on the plant will need a support system, either bamboo canes or a trellis of some type - all of which will be available from your local garden centre - or you can opt for a trailing habit by using a hanging basket. Again, ensure that the plant is moist before potting on. Water immediately after potting on, then allow to dry out between watering for the first 2-3 weeks.
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POSITION Sundaville® plants can be grown in full sun or partial shade. When grown indoors, they will thrive if they are given as much natural light as possible. Light levels are important to repeat flowering in the following year. In the United Kingdom for example, the plants will flower until Christmas if they are given the correct indoor conditions. If your plant is outside, please bring it indoors before the first frosts and place in a well lit, frost-free area. A heated greenhouse, protected porch, or conservatory (cold or heated) is ideal. HEIGHT CONTROL If you want to control the height of your Sundaville® plants, pinching them to acquire the correct shape is recommended. Be aware that if you pinch hard at every shoot you will remove the flower buds which appear at the leaf joints at approx. every 2-5 pairs of leaves. Always identify the flower buds first before pinching! To support the climbing shoots, you can train them up a trellis or similar support system. WATERING & WINTER CARE Sundaville® plants are tolerant of wet or dry conditions in the summer and can safely go without water for a week or more if
necessary. Regular watering in the summer, allowing the root ball to dry out between watering, is ideal. Feed at least once a week with tomato feed, for example, if you have not added a slow-release fertiliser to the compost. It’s really important to avoid overwatering! From early November onwards, dry the root ball out completely, especially if it is being overwintered in a cold environment. Water lightly about once a month until the weather and light conditions improve in the spring, around late February to early March. By then, the compost should be so dry that it appears dusty. Plants overwintered this way very rarely wilt. Move your Sundaville® plants outside as soon as the danger of frost has passed. Make sure to harden the plants off and gradually adapt them to a full sunny spot either on your terrace, balcony or patio. Pot on into a larger container if required. DISCLAIMER The information above has been compiled with maximum care and is based on our current knowledge. MNP flowers is not responsible for the consequences of use or misuse of the above information. When using crop protection products or growth regulators, always comply with applicable laws and regulations in your country.
FLOWER COLOUR
EARLINESS (WK)
BRANCHING
GROWTH TEMP. (˚C)
HEIGHT (CM)
Mandevilla
Sundaville®
MiMi Yellow
Sunpa 2675
mimi
yellow/orange
7
early
high
20°C
-
2019
Mandevilla
Sundaville®
MiMi Red
Sunpa 316
mimi
red
8
very early
high
20°C
-
new
2020
Mandevilla
Sundaville®
Up Apricot
Sunpa 572
up
orange
6
middle
medium
20°C
-
new
2017
Mandevilla
Sundaville®
Up Scarlet
Sunpamis
up
red
7.5
early
medium
20°C
-
new
2020
Mandevilla
Sundaville®
Fuchsia Pink
Sunpa 386
next gens
pink
8.5
late
high
20°C
-
new
2017
Mandevilla
Sundaville®
Apricot
Sunpapri
next gens
orange
8.5
late
high
20°C
-
new
2017
Mandevilla
Sundaville®
Soft Peach
Sunpasope
next gens
light orange
8.5
middle
medium
20°C
-
2016
Mandevilla
Sundaville®
Imp. White ‘16
Sunparamakuho
classics
white
8.5
late
medium
20°C
-
-
Mandevilla
Sundaville®
Pearl
Patmandewi
classics
off white
8.5
late
high
20°C
-
-
Mandevilla
Sundaville®
Cream Pink
Sunparapibr
classics
light pink
8.5
very late
very high
20°C
-
-
Mandevilla
Sundaville®
Rose Star
Sunpararosta
classics
pink
8
late
high
20°C
-
-
Mandevilla
Sundaville®
Pink
Sunmandecripi
classics
pink
8
late
very high
20°C
-
-
Mandevilla
Sundaville®
Velvet Red
Sunparasure
classics
red
8
late
medium
20°C
-
-
Mandevilla
Sundaville®
Early Scarlet
Sunparaclare
classics
fire red
8
medium
high
20°C
-
-
Mandevilla
Sundaville®
Red
Sumandecri
classics
red
8
late
very high
20°C
-
-
Mandevilla
Sundaville®
Burgundy
Sunparacore
classics
dark red
-
late
medium
20°C
-
FLOWER SIZE (CM)
TYPE
2020
new
BRAND
new
GENUS
DENOMINATION (VAR.)
Classics
VARIETY NAME
Next gens
INTRODUCTION (YEAR)
UP
NEW
Product overview 50
MiMI
DENOMINATION (VAR.)
TYPE
FLOWER COLOUR
EARLINESS (WK)
BRANCHING
GROWTH TEMP. (˚C)
HEIGHT (CM)
Sundaville®
MiMi Yellow
Sunpa 2675
mimi
yellow/orange
7
early
high
20°C
-
Mandevilla
Sundaville®
MiMi Red
Sunpa 316
mimi
red
8
very early
high
20°C
-
new
2020
Mandevilla
Sundaville®
Up Apricot
Sunpa 572
up
orange
6
middle
medium
20°C
-
new
2017
Mandevilla
Sundaville®
Up Scarlet
Sunpamis
up
red
7.5
early
medium
20°C
-
new
2020
Mandevilla
Sundaville®
Fuchsia Pink
Sunpa 386
next gens
pink
8.5
late
high
20°C
-
new
2017
Mandevilla
Sundaville®
Apricot
Sunpapri
next gens
orange
8.5
late
high
20°C
-
new
2017
Mandevilla
Sundaville®
Soft Peach
Sunpasope
next gens
light orange
8.5
middle
medium
20°C
-
2016
Mandevilla
Sundaville®
Imp. White ‘16
Sunparamakuho
classics
white
8.5
late
medium
20°C
-
Mandevilla
Sundaville®
Pearl
Patmandewi
classics
off white
8.5
late
high
20°C
-
Mandevilla
Sundaville®
Cream Pink
Sunparapibr
classics
light pink
8.5
very late
very high
20°C
-
Mandevilla
Sundaville®
Rose Star
Sunpararosta
classics
pink
8
late
high
20°C
-
Mandevilla
Sundaville®
Pink
Sunmandecripi
classics
pink
8
late
very high
20°C
-
Mandevilla
Sundaville®
Velvet Red
Sunparasure
classics
red
8
late
medium
20°C
-
Mandevilla
Sundaville®
Early Scarlet
Sunparaclare
classics
fire red
8
medium
high
20°C
-
Mandevilla
Sundaville®
Red
Sumandecri
classics
red
8
late
very high
20°C
-
Mandevilla
Sundaville®
Red Star
Sunparasuji
classics
red with white
-
late
high
20°C
-
Mandevilla
Sundaville®
Burgundy
Sunparacore
classics
dark red
-
late
medium
20°C
-
FLOWER SIZE (CM)
VARIETY NAME
Mandevilla
2019
BRAND
INTRODUCTION (YEAR)
2020
new
GENUS
NEW
new
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EARLINESS (WK)
BRANCHING
GROWTH TEMP. (˚C)
HEIGHT (CM)
Sunparapreho
beauty
white
7
medium
high
20°C
-
Sunparausupi
beauty
light pink
8
early
high
20°C
-
-
Mandevilla
Sundaville®
Sunparaprero
beauty
red pink
7.5
late
high
20°C
-
-
Mandevilla
Sundaville® Beauty Coral Pink
Sunpararop
beauty
pink
7
very lat
very high
20°C
-
-
Mandevilla
Sundaville® Beauty Bright Red
Sunpara 3043
beauty
fire red
8
emedium
high
20°C
-
-
Mandevilla
Sundaville®
Sunmanderemi
beauty
red
7.5
late
medium
20°C
-
-
Mandevilla
Sundaville® Beauty Vermillion
Sunparaoriaka
beauty
red
7.5
very late
high
20°C
-
-
Mandevilla
Sundaville® Beauty Burgundy
Sunpararenga
beauty
dark red
7.5
late
medium
20°C
-
-
Mandevilla
Sundaville®
Grand White
Sunparaosiro
beauty
white
8.5
late
high
20°C
-
-
Mandevilla
Sundaville®
Grand Rose
Sunparaoros
beauty
red pink
9
late
very high
20°C
-
-
Mandevilla
Sundaville®
Grand Red
Sunpara 15
beauty
red
9
late
medium
20°C
-
-
Mandevilla
Sundaville®
Grand Burgundy
Sunparaobu
beauty
dark red
10.5
very late
very high
20°C
-
Beauty Rose
Beauty Red
FLOWER SIZE (CM)
TYPE
Beauty White
Sundaville® Beauty Light Pink
FLOWER COLOUR
DENOMINATION (VAR.)
Sundaville®
Mandevilla
BRAND
Mandevilla
-
GENUS
VARIETY NAME
Grand
-
INTRODUCTION (YEAR)
NEW
Product overview 52
Beauty
DENOMINATION (VAR.)
TYPE
FLOWER COLOUR
EARLINESS (WK)
BRANCHING
GROWTH TEMP. (˚C)
HEIGHT (CM)
Sundaville®
MiMi Yellow
Sunpa 2675
mimi
yellow/orange
7
early
high
20°C
-
Mandevilla
Sundaville®
MiMi Red
Sunpa 316
mimi
red
8
very early
high
20°C
-
FLOWER SIZE (CM)
VARIETY NAME
Mandevilla
2019
BRAND
INTRODUCTION (YEAR)
2020
new
GENUS
NEW
new
53
Availability
www.sundaville.com
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Licensees, growers & exporters We are very proud to collaborate with innovative and professional partners throughout Europe. We work with propagators and growers in every European country. If you would like to become our partner, please feel free to contact us.
Cuttings & young plants Looking for cuttings or Sundaville® young plants? Check out the list of official licensees below. BVBA DeCock Plants TU-Flor s.r.o. Selecta Klemm GmbH & Co. KG Volmary GmbH EARL Haberschill Eyraud Productions Marigold Plants S.A. Gruppo Padana Ortofloricoltura Lazzeri Societa’ Agricola A R.L. Az. Agr. Sentier Florensis B.V. M. van Veen BV Plantpol Spotka z.o.o. New Plants Motril S.A. Planteles Roig S.L. Oasis Young Plants Ltd
www.decockplants.be www.tuflor.cz www.selecta-one.com www.volmary.com www.haberschill-vegetal.fr www.eyraud-productions.com www.marigoldplants.gr www.gruppopadana.com www.lazzeri.com www.sentier.it www.florensis.com www.mvanveenbv.com www.plantpol.com.pl www.lannes.pro www.gruproig.com www.oasis-yp.com
The licensees, growers & exporters short lists are carefully composed (September 2017) out of companies which can be easily found on the internet. If you are a licensee, grower, exporter or (online) retailer on the European market and want to be published on this list and on the Sundaville® website (www.sundaville.eu/availability), please send an e-mail to e.giezen@mnpflowers.com.
(Half) finished plants Looking for (half) finished Sundaville® plants? Check out the list of official licensees below. V.D. Plant BVBA Topfpflanzen Hannen Gartenbau Marc Peters Emsflower GmbH SCA Bury Earl Berjou J.P. Horticulture Les Serres du Lodevois SAS Lannes et Fils Az. Agr. Auricchio Michelangelo Cameflor Floricoltura Eurosa Prestige Plants Società Agricolo a.r.l. Roberto Torelli Beauty Plants Bernhard Young Plants BV Van Neerven Kuipplanten Patio Nova Patio Plants Vof Planta S.S AGR Cultivation Quality Plants Vivero Las Fresas SL Vivero Naturplant Almeria S.L. Viveros La Pacheca Semilleros Laimund S.L. Solisplant S.L. Posadas Y Domenech SL
www.vdplant.com www.topfpflanzen-hannen.de www.gartenbaupeters.de www.emsflower.nl www.bury-sca.fr www.berjouhorticulture.com www.lannes.pro www.auricchioesons.it www.cameflor.it www.gcpartecipazioni.eu www.prestigeplants.eu www.beautyplants.nl www.bernhardyoungplants.nl wwwneervenplant.com www.pationova.nl www.patioplants.nl www.planta.it www.cultivatingqualityplants.com www.vlasfresas.com www.lapacheca-spalm.com www.semilleroslaimund.com www.solisplant.com -
www.sundaville.com
Labels Official authorized label printing companies Contact one the official label printing companies of your choice. For printed pots you can contact Pรถppelmann/Teku. Gregg Marketing AG Elburg-Smit B.V. Floramedia Group B.V. Flora MGB (Mouthaan) Van Dillewijn Group B.V. Renner Print Media GmbH Hortipak and Ryedale Group
www.greggmarketing.de www.elburgsmit.com www.floramedia.com www.floramgb.nl www.dillewijn.nl www.renner-print.at www.hortipak.co.uk
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56
www.mnpflowers.com
Behind the brand
57
About us
Our four core activities The business of MNP flowers can broadly be divided into four core activities.
58
1. Testing & selection Each year MNP flowers selects and tests new and innovative varieties in close consultation with Suntory速 Flowers Ltd. The breeding of the plants takes place in Japan, Vietnam and Australia, where an extensive team of professionals works passionately together to create perfect plants for every garden and balcony worldwide. Thereafter, the quality and selection specialists of MNP flowers select the plants and varieties that are suited best to the European market of today. With a clear vision, profound insight and common sense, they test the selected novelties extensively at several testing locations. Requirements that need to be met by our novelties are earliness, sturdiness, floriferousness, weather resistance, colour consistency, growth and more. 2. Building brands After the final selection, the specialists decide which varieties will be introduced and which will be either retested or dismissed. This is the point where we start building brands! The marketing department is the creative heart of our organization. To perfectly position new products into the market, a specified market research is conducted to identify the end consumer of each novelty and his or her corresponding preferences. Thereafter, the product name and brand design is discussed and created in several intensive brainstorm sessions. We develop a brand story, a brand logo, labels,
pots, leaflets and an online platform, to present the brand in every way. Now the product is ready to be marketed! 3. Introduction, sales and licensing The most important activity is bringing our new varieties (novelties) to the professional market. MNP flowers introduces new varieties three times a year: during the IPM, the FlowerTrials速 and the FloraHolland Trade Fair. Consequently, there is always a reason to visit MNP flowers, both on location and during exhibitions. During a visit, business partners can express their interest in a new product and decide whether they want to run trials or to add the introduction to their assortment straightaway. To take up a new variety, a small license fee has to be paid for every Suntory速 plant that is sold. MNP flowers compensate for this fee by creating free marketing concepts, arranging free publicity and PR, safeguarding plant quality, future breeding activities, etc. for its partners. Hence, plants of MNP flowers are protected by trademark and plant variety rights. 4. Monitoring and support At MNP flowers we are happy to guide, advise and provide our business partners in all the support they need. Therefore, we work closely together with our licensees. We visit them as much as possible, not only to consult them about propagating and growing specific Suntory速 varieties, but also to listen and learn from their experiences in the field. This means, we can benefit from each other and establish a continuous growth and improvement of our business and breeding strategy every year.
Our brands
www.mnpflowers.com
The champions of tomorrow, today Since 1989, MNP flowers have managed the European rights, and is the master licensee, for all (future) products of the Japanese breeder Suntory® Flowers Ltd. Each year we select and introduce new and innovative varieties in close consultation with Suntory®. Above you will find a selection of our major brands. MNP flowers is widely acknowledged for introducing innovative, high quality and successful bedding plants into the European ornamental plant sector. We have built one of the strongest portfolios in the ornamental plant industry with numerous successful brands that are among the world’s best-known plants. Every year, we carefully select and test new discoveries before introducing them to the market. Furthermore, we improve and enrich our existing brands with new shapes and colours to meet with current consumer desires and new trends. We work closely with our licensees (propagators) and growers to make sure our products are always available and properly displayed, in all channels from exporters to retailers and wholesalers. Hence, we use multiple platforms to effectively market our products, from events to social media. Consequently, we ensure that the Suntory® genetics are always on top of consumers’ minds. Mission: “To contribute in creating a beautiful and healthy environment where people, flora and fauna can flourish.” Vision: “Quality is the key. We want to grow plants that give people value for money. We innovate, enrich and improve our products continuously, but also each individual by learning and being challenged every day.”
Contact
Get in touch with our team of professionals At MNP flowers we are happy to guide, advise and provide our business partners in all the support they need. Get in touch with our team of high qualified professionals.
Marije van Bochove Administrative Services Manager
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Melvin Hoekstra Administrative Services Manager
+31 (0) 172 50 67 00 +31 (0) 172 50 67 00 m.vanbochove@mnpflowers.com m.hoekstra@mnpflowers.com
Jeroen F. Egtberts Managing Director
Willem Mulder Contract & License Administration
+31 (0) 653 23 80 36 j.egtberts@mnpflowers.com
+31 (0) 612 12 58 85 w.mulder@mnpflowers.com
Sjaak Oomkens Trial & Greenhouse Manager
Juliette Einhorn Quality & Selection Manager
+31 (0) 653 92 54 65 s.oomkens@mnpflowers.com
+31 (0) 653 53 41 92 j.einhorn@mnpflowers.com
www.mnpflowers.com
Sales agents
Klaas Droog Sales & License Manager
Erwin Giezen Head Marketing & Communications
Maxime de Witte Online Marketing & Communication Specialist
Paul Jackson Sales Agent & Brand Ambassador (UK)
+31 (0) 622 39 63 50 k.droog@mnpflowers.com
+31 (0) 619 94 54 82 e.giezen@mnpflowers.com
+31 (0) 620 36 45 77 m.dewitte@mnpflowers.com
+44 (0) 788 69 51 167 p.jackson@mnpflowers.com
Pamela Daatselaar Cultivation Specialist
Halit Celik Cultivation Specialist
+31 (0) 172 50 67 00 info@mnpflowers.com
+31 (0) 172 50 67 00 info@mnpflowers.com
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General conditions
Events
Upcoming events 2019/2020 MNP flowers is with its Suntory® genetics represented on several events. This year we will be present at the following trade shows:
2019 Myplant & Garden Seasonal Trade Fair Senetti® Experience Flower Trials® Four Oaks Trade Show Sundaville® Retail Experience Glee Royal FloraHolland Trade Fair
20 - 22 06 - 07 06 - 07 11 - 14 03 - 04 04 - 05 10 - 12 06 – 08
2020 IPM
28 - 31 January
February March March June September September September November
Milan, Italy Naaldwijk, The Netherlands Naaldwijk, The Netherlands Leimuiderbrug, The Netherlands Cheshire, United Kingdom Leimuiderbrug, The Netherlands Birmingham, United Kingdom Aalsmeer, The Netherlands
Essen, Germany
All our offers, agreements and deliveries will be concluded according to our General terms of sale and delivery of Plantum, filed with Amsterdam Chamber of Commerce, Amsterdam office, on 23 April 1991. General conditions of October 2016 for the sale and delivery of products by the limited companies according to Dutch law MNP flowers, Moerheim New Plant B.V. and Rosaflor B.V. with its seat in Leimuiderbrug, all companies hereinafter individually to be called: ‘’MNP flowers’’. Disclaimer The information in this brochure is based on results obtained from trials carried out on test locations of MNP flowers. However, this brochure is compiled with great effort, MNP flowers cannot be held responsible for any inaccuracies, given advice and/or incomplete information obtained in this brochure. © MNP flowers Notifications Since 1989 MNP flowers is managing the European rights and is master licensee for all (future) genetics from Suntory Flowers Ltd. (Japan). MNP flowers and/or Suntory Flowers Ltd. varieties are protected by plant variety rights and/or US plant patent. All trademarks in this brochure are sole property of MNP flowers. ® Registered trademark Chamber of commerce Amsterdam The Netherlands 33228598 Registered trademark Grandaisy® is a brand and registered trademark of hybrids from Argyranthemum, bred by the Japanese breeder Suntory Flowers Ltd. Colophon Printed by © 2019 MNP flowers, Leimuiderbrug, all rights reserved. MNP flowers does not assume responsibility for any possible damage resulting from the use of this publication or its contents.
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www.mnpflowers.com
Our location
Key to symbols
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NOTES
63
NOTES
64
MNP flowers Weteringweg 3a 2155 MV Leimuiderbrug The Netherlands
info@mnpflowers.com www.mnpflowers.com www.beedance.eu
T +31 (0) 172 506 700 F +31 (0) 172 506 675
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