i’m edward.
ravensbourne ba (hons) graphic design graduate 2014
from east london
being creative
travelling
food
its been a busy year for me...
3 class exhibitions
graduation
istd student awards
d&ad new blood awards yellow pencil win
new blood academy
china’s air pollution
project 1 informing a global issue
CHINA’S TOXIC SKY_
january 2013
Rapid Industrialisation Energy Consumption Industrial Emissions Car Emissions Burning Coal
finding data
Difficulties with sources Chinese & US Embassy Air Quality Index does not measure the same
early visualisations
Chinese & US Embassy Air Quality Index does not measure the same
Statement Piece Pushing the Campaign Industrial & Cultural Atmosphere Colour Tone
narrative & message
visualised data Composition of Air Pollution PM2.5 in China 2013
Pollution & Enviromental Impacts of China始s Industrialisation
Projected Premature Annual Deaths from Urban Air Pollution 2001 - 2020
Coal Burning Industrial Emissions Car Emissions Others
Established Market Economies
Former Socialist Economies
China
Key Air Pollution Desertification Water Scarcity Acid Rain
Same pollution as L.A. 2 x L.A. 3 x L.A.
Beijing Daily AQI Readings
India
East Asia & the Pacific
Latin America & the Carribean
Key Air Quality Index Comparison Mid January 2013
US Embassy Meter Reading Beijing Meter Reading (Agricultural Exhibition Centre)
South Asia
Middle East
Sub-Saharan Africa
IMPACTS_
China’s rapid industrialisation is causing major negative impacts on the population’s health and the environment. This is continuing to set a negative image for the country.
KEY_
DATA_
Air Pollution_ The air in Chinese cities is among the most polluted in the world.
Same pollution as LA.
KEY_
Desertification_ At current rates, the desert in northern areas of China will bury an area about the size of New Jersey every 5 years. Reforestation efforts have expanded forest coverage, but desertification remains a significant risk.
Other Car Emissions Industrial Emissions
Desertification Acid Rain
Water Scarcity_ More than 600 million people live in provinces under water stress.
Because of political restrictions there are limitations to access any official data from the Chinese government to the public. Data has been collected from articles and reports to encourage speculation and provide awareness of China’s air pollution problem.
Water Scarcity
2 x LA. 3 x LA.
Acid Rain_ Caused mostly by emissions from burning coal, acid rain damages buildings and crops in about 30% of the country.
Coal Burning
% OF PM2.5 AIR POLLUTION_ Causes_ Air pollution is a big problem in China as levels of air quality fluctuate daily. Records of levels have measured to be hazardous for breathing.
PREMATURE ANNUAL DEATHS_ On a global region comparison China has the highest air pollution premature death rate. This is projected to continue at these rates annually, dated from 2001-2020 until China deals with the high air pollution levels. Established Market Economies
Former Socialist Economies
China
India
South Asia
East Asia & The Pacific
Middle East
Latin America & The Caribbean
Sub-Saharan Africa
COMPARISON OF CITIES _ Beijing_ Levels were a record high in January 2013 in Beijing with AQI readings in districts that were above and off the index scale. Smog covered the city skies for days and could be seen as far out as space.
AQI READINGS IN BEIJING_ KEY_
Beijing Meter Reading US Embassy Reading
KEY_
CHINA’S TOXIC SKY_
London_ Air quality levels measured within the index in London are generally low, but can peak up to readings up to 200 in areas of high traffic in boroughs near the city centre.
AIR QUALITY INDEX_ The air quality index (AQI) is a scale used by government agencies to communicate to the public how polluted the air is currently. As the AQI increases, an increasingly large percentage of the population is likely to experience increasingly severe adverse health effects.
JAN 2013 AQI LEVEL_
301-500 Healthy people will be noticeably affected. People with breathing or heart problems will experience reduced endurance in activities. Individuals and Elders should remain indoors and restrict activities outdoors. Symptoms: Sore eyes, cough or sore throat.
201-300 Healthy people will experience reduced endurance activities. There may be strong irritations and symptoms. Elders and the sick should remain indoors and avoid outdoor exercise
151-200 Individuals with breathing or heart problems should avoid outdoor exercise.
101-150 Slight irritations may occur, individuals should reduce outdoor exercise. Different Meter Readings_ With heavy government control in China, it’s hard to distinguish whether what is on the meters is necessarily true. Daily readings in Beijing were made from the US Embassy in the same place. Results show levels are higher than readings by the authorities.
51-100 Few hypersensitive individuals should reduce outdoor exercise.
0-50 No health implications, enjoy usual outdoor exercise and activities.
layering information
FIN_
home truths
project 2 investigating empty homes & homelessness
march 2014
Data Sources: Shelter (Charity) / Crisis (Charity) / Government / The Guardian / Empty Homes Agency / Inside Housing/ National Housing Federation/ Recent Scandals Empty Homes Figures Collecting data Email to Shelter Homelessness Rising problems Imbalance of both issues
questioning the problem
Set rationale (Wasted opportunity) Target Audience Message Aim to reveal the statistics Focus on London (manageable data,)
mapping london
Westminster 3542 Homes
Ealing 3298 Homes
Bexley 2282 Homes
Hounslow 992 Homes
City of London 89 Homes
HOME TRUTHS EXHIBITION FLOOR PLAN (TRAFALGAR SQUARE)
exhibition design
EMPTY HOMES (FACING NELSON’S COLUMN)
LONDON’S PROPERTY SCANDAL
EXPOSING THE SCANDAL OF EMPTY HOMES
EMPTY HOMES
EMPTY HOMES IN THE CAPITAL
£73 MILLION
boroughs are evident. The city is already under the grips of the national housing crisis with a shortage of homes, and with many who can’t afford to rent or buy a home in the city. The startling number of empty homes across the capital is coinciding with this problem, and there are properties in London that have been unoccupied for years.
As London’s housing problem worsens, with more homes becoming increasingly unaffordable, many properties are remaining vacant. This map plots
The darker the shade of the borough the more empty homes there are.
EXPOSING THE SCANDAL OF EMPTY HOMES
EMPTY HOMES
W
£73 MILLION
THE RISIN
LONDON TOTAL 7 , 57 EMPTY HOMES
LOCATE YOUR BOROUGH
HUGE NUMBERS OF THESE HOMES THAT ARE LEFT UNOCCUPIED ARE A WASTE.
As London’s housing problem worsens, with more homes becoming increasingly unaffordable, many properties are remaining vacant. This map plots
KEY
THE COMPARISON OF EACH BOROUGH
BOROUGH WITH THE HIGHEST RATE OF EMPTY HOMES
The darker the shade of the borough the more empty homes there are.
ith 3,5 2, the ity of e stminster consists of the highest amount of empty homes, compared to other boroughs in London
or are bought homes that have just been abandoned and boarded.
3,5
E
THE EMPTY PROMISE
BRING EMPTY HOMES BACK INTO USE
Statistics on both issues of empty homes, and homelessness in London are startling, and are parallel problems towards the housing crisis. With talk about needing to build more homes to deal with the main problem, the housing industry has forgotten about utilising empty homes more pro-actively.
Local councils, and the government have a real role to bring empt y private homes back into use, and housing associations should be acquiring the large stock of these unoccupied buildings, instead of perusing to build new buildings. We need to improve existing housing that is being left empty and create social housing for the rising homeless. London needs to bring its empty homes back into use, and make the most of a valuable, but neglected resource.
GOAL
MAKE USE OF HOMES
There is the opportunity for unoccupied properties across the capital to help reduce the number of homelessness. These homes can temporarily be converted into more social housing, before putting them back on the property market.
HOME TRUTHS
2. CENTRAL PETITION AREA (BETWEEN FOUNTAINS)
1
KEY
SHOW SUPPORT AND SIGN THE PETITION
MAKE CHANGE
WASTED RESOURCE
Housing industries, need to be moral and contribute to dealing with these issues with landlords and the government to put empty homes back into use. Empty houses are currently left to such a waste.
LONDON OVERTIME Overall London’s number of empty homes has dropped in comparison to the rest of the
EMPTY HOMES
THE BIG PROBLEM
S
N
HOME TRUTHS
HILLINGDON
HARROW
BARNET
HOUNSLOW
EALING
BRENT
CAMDEN
HOME TRUTHS
ISLINGTON
W
E
KENSINGTON & CHELSEA
REDBRIDGE
HAVERING
HACKNEY
NEWHAM
BARKING & DAGENHAM
TOWER HAMLETS
GREENWICH
BEXLEY
E
CITY OF WESTMINSTER
THE BIG PROBLEM
WALTHAM FOREST
N
W HAMMERSMITH & FULHAM
E
THE EMPTY PROMISE CITY OF LONDON
S
KEY
BOROUGH
S
500 EMPTY HOMES 10 HOMELESS
S
MAKE CHANGE
WASTED RESOURCE
KINGSTON UPON THAMES
Housing industries, need to be moral and contribute to dealing with these issues with landlords and the government to put empty homes back into use. Empty houses are currently left to such a waste.
MERTON
SUTTON
WANDSWORTH
LAMBETH
Local councils, and the government have a real role to bring empt y private homes back into use, and housing associations should be acquiring the large stock of these unoccupied buildings, instead DATA: Empty Homes & Homelessness 2012 of perusing to build new buildings. We need to improve existing housing that is being left empty and create social housing for the rising homeless. London needs to bring its empty homes back into use, and make the most of a valuable, but neglected resource. HOME TRUTHS
GOAL
MAKE USE OF HOMES
SHOW SUPPORT AND SIGN THE PETITION
RICHMOND UPON THAMES
SOUTHWARK
LEWISHAM
CROYDON
BROMLEY
BRING EMPTY HOMES BACK INTO USE
Statistics on both issues of empty homes, and homelessness in London are startling, and are parallel problems towards the housing crisis. With talk about needing to build more homes to deal with the main problem, the housing industry has forgotten about utilising empty homes more pro-actively.
HOME TRUTHS EXHIBITION 2 REVEALING LONDON’S HOUSING CRISIS
ENFIELD
HARINGEY
As London’s housing problem worsens, with more homes becoming increasingly unaffordable, many properties are remaining vacant. In parallel to this, a rise in the number of homeless only serves to further the imbalance in the capital. This map plots the disparities by borough comparing the figures of these two issues. LONDON TOTAL: 72,457 EMPTY HOMES 3,755 HOMELESS
N W
ORO H S
continued to surge in the number of empty homes. The diagram shows the increasing numbers of empty homes overtime.
This is a common reason for many neglected homes, where landlords, and tycoons have bought second homes, and have kept them vacant for a long-term investment. Other reasons include homes left on the
350,000 EMPTY HOMES
N
EMPTY HOMES
EMPTY HOMES IN THE CAPITAL
Many mansions on an exclusive north London street have stood empty for 25 years. A row of 10, worth £73m, and thought to be owned by a Saudi royal family, have been abandoned and left to disrepair.
boroughs are evident. The city is already under the grips of the national housing crisis with a shortage of homes, and with many who can’t afford to rent or buy a home in the city. The startling number of empty homes across the capital is coinciding with this problem, and there are properties in London that have been unoccupied for years.
KEY
ith 3,5 2, the ity of e stminster consists of the highest amount of empty homes, compared to other boroughs in London
3,5
LONDON’S PROPERTY SCANDAL
Around one million homes in the UK are sitting empty, with 350,000 left vacant for the long term. Empty housing rates across London are amongst
LONDON OVERTIME Overall London’s number of empty homes has dropped in comparison to the rest of the
BOROUGH WITH THE HIGHEST RATE OF EMPTY HOMES
or are bought homes that have just been abandoned and boarded.
CENTRAL PETITION AREA (BETWEEN FOUNTAINS)
ORO H S
continued to surge in the number of empty homes. The diagram shows the increasing numbers of empty homes overtime.
THE COMPARISON OF EACH BOROUGH
KEY
This is a common reason for many neglected homes, where landlords, and tycoons have bought second homes, and have kept them vacant for a long-term investment. Other reasons include homes left on the
350,000 EMPTY HOMES
LONDON TOTAL 7 , 57 EMPTY HOMES
LOCATE YOUR BOROUGH
HUGE NUMBERS OF THESE HOMES THAT ARE LEFT UNOCCUPIED ARE A WASTE.
1. EMPTY HOMES (FACING NELSON’S COLUMN)
HOME TRUTHS EXHIBITION FLOOR PLAN (TRAFALGAR SQUARE)
Many mansions on an exclusive north London street have stood empty for 25 years. A row of 10, worth £73m, and thought to be owned by a Saudi royal family, have been abandoned and left to disrepair.
Around one million homes in the UK are sitting empty, with 350,000 left vacant for the long term. Empty housing rates across London are amongst
THE RISIN
There is the opportunity for unoccupied properties across the capital to help reduce the number of homelessness. These homes can temporarily be converted into more social housing, before putting them back on the property market.
HOME TRUTHS
HOME TRUTHS
HOMELESSNESS (FACING THE NATIONAL GALLERY)
London is growing through its population, and its desirability. Many people are attracted to live in the city, aspiring to enjoy the bustling lifestyle, and have access to all the open N opportunities the capital has to offer. However, the popularity with living in London has led to the demand for more housing, and this is steeply rising, placing the city through W E a housing shortage.
HARROW
BARNET
HOUNSLOW
EALING
BRENT
CAMDEN
ISLINGTON
ENFIELD
HARINGEY
As London’s housing problem worsens, with more homes becoming increasingly unaffordable, many properties are remaining vacant. In parallel to this, a rise in the number of homeless only serves to further the imbalance in the capital. This map plots the disparities by borough comparing the figures of these two issues. LONDON TOTAL: 72,457 EMPTY HOMES 3,755 HOMELESS
KENSINGTON & CHELSEA
WALTHAM FOREST
REDBRIDGE
HAVERING
HACKNEY
NEWHAM
BARKING & DAGENHAM
TOWER HAMLETS
GREENWICH
BEXLEY
N
W HAMMERSMITH & FULHAM
HOMELESS AND FORGOTTEN
E
CITY OF WESTMINSTER
HOMELESSNESS N LONDON
SOAR NG STAT ST S CITY OF LONDON
LONDON TOTAL 3,755 HOMELESS CAUSES AND REASONS EMPTY HOMES Rising house prices in London and the south east of the country have seen a sharp increase in the accepted 57,350 households as being homeless, and placed them in temporary accommodation. New data revealed that there were now 2,100 homeless families living in emergency B&Bs, and this is the highest number for a decade!
The biggest cause of homelessness is landlords
LOCATE YOUR BOROUGH
more security for private tenants, and regulations to stabilise rents so homeless families can be housed properly. The diagram shows general reasons of homelessness, which can range from Home repossession to relationship breakdowns.
oinciding with London shousing problem, homelessness is continuing to rise in the city with more families, and individuals being priced out, and displaced to roam the streets. This map plots the
KEY
57,350 HOMELESS
S
KEY BOROUGH 500 EMPTY HOMES 10 HOMELESS
BOROUGH WITH THE HIGHEST RATE OF HOMELESSNESS
KINGSTON UPON THAMES
RICHMOND UPON THAMES
ith 315 left homeless, Lambeth consists of the highest amount, compared to other boroughs in London!
MERTON
SUTTON
WANDSWORTH
ENGLAND OVERTIME
Homelessness in London has gone up by 13 in a year, with many unable to afford new leases due to the housing shortage and the bedroom ta . This trend follows to the rest of the country, where homelessness has increased by .
3 5 HOMELESS
LAMBETH
SOUTHWARK
CROYDON
LEWISHAM
BROMLEY
1998 - 2012
FIGURE
S
London is suffering through a housing crisis, and as this problem worsens, with more homes becoming increasingly unaffordable, many properties are remaining vacant. 3 In parallel to this, a rising homelessness furthers the imbalance in the capital.
HILLINGDON
The diagram shows the total number of homelessness acceptances, which has risen over the past few years.
THE COMPARISON OF EACH BOROUGH The darker the shade of the borough the more homeless people there are.
DATA: Empty Homes & Homelessness 2012
YEAR
HOME TRUTHS EXHIBITION Local councils,HOUSING and the government REVEALING LONDON’S CRISIS need to act on these issues. We need the support
of the general public in raising this issue through signing the empty promise petition, and to hear the facts. The Home Truths exhibition aims to reveal the truth, and expose London is increasing in its population, as its desirability. These two factors compounded the current situation of both issues.
have created a sharp rise in the demand for housing, contributing to the housing shortage. As this problem worsens, with more homes becoming increasingly unaffordable, many properties are remaining vacant. Parallel to this, rising homelessness furthers the
3. HOMELESSNESS (FACING THE NATIONAL GALLERY)
printed maps
Front Cover
Inside
the exhibition space
Homelessness Data Map
scaled model
Empty Homes Data Map
promotions
#HOMETRUTHS
Varying borough posters to target locals on the issue. Social media getting people to sign the petition
How the exhibition reaches Londoners.
FIN
d&ad new blood entry
project 3 create an exhibition identity to take fashion film travelling
Capsule Collection
Proof of Concept
Our solution to the brief aims to provide not only a branding design but also a re-imagining of the exhibition itself for the next 4 years as it travels to Russia, Thailand, Brazil and Mexico. Consideration of the following three elements have been key to the brand’s development:
Logotype design Black on white
materials. This allows swapping and replacing depending on the location. This presentation only presents a small selection of imagery, please find disk with additional materials supplied.
TRAVEL: The ability to transport the containers and all their contents globally with ease. A flexible brand that focuses on the bilingual, with subtle symbolism. The 2 dots of the colon used to divide the exhibition title “Dressing the Screen: The Rise of Fashion Film” have been rotated 90 degrees to represent this duality. MODULARITY: The use of shipping containers, and their adaptability to various environments enables both for indoor and outdoor placement, organising them in sequential and non-sequential arrangements. Many of the elements are tactile that can be assembled and disassembled. Not only is it visual but the visitor is encouraged to interact with the exhibition physically as they collect individual inserts from each container to “curate” their own catalogue. RE-USE: Re-purposing the containers for its next venue is simple due to a foundation of a basic colour palette and a separation of elements. The primary language in the exhibition is English, however the secondary language is for the most part kept separate with regard to the print
Logotype design White on black
Typography & Colour Palette
A neutral typographical solution and colour palette were selected to allow the imagery from the exhibition to retain central focus. This decision was informed by discussions with creatives working in the Fashion Film industry. It was important to avoid typefaces that would already have a strong association to an existing brand or fashion label. The usage of Berlingske Serif and Berlingske Sans (exclusively licensed for this project, by the designers e-Types) contains a full character set of both Latin and Cyrillic glyphs, crucial in ensuring a visual harmony when presenting copy. A possibility to commission an extension of a Thai character set would allow continued usage for the exhibitions thereafter.
Black R=0 G=0 B=0
Titles
Grey (50% Black) C = 75 M = 68 Y = 67 K = 90
R = 128 G = 128 B = 128
C = 52 M = 43 Y = 43 K=8
Berlingske Serif Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Body Copy
Berlingske Sans Serif Pro Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Additional
Berlingske Sans Serif Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
White R = 255 G = 255 B = 255
C=0 M=0 Y=0 K=0
Way-finding 40FT The way-finding utilises the typeface, using numerical glyphs, which continue the circular pattern painted onto the doors of the container. The title of each “room” is printed in both English and Russian (to be repainted for each country) on opposing sides.
Цифровая революция 2008 – 2013
2.93M
Arrows using the circular motif, and arrow heads inspired by the serifs are implemented to direct the visitors.
12M
20FT
Closed
Entrance
Exit
Arrows 2.93M
Exterior Container Numbers
5.9M
2.35M
4.6M (Opened out)
Front/Back
Front/Back
20FT containers are open from both sides.
40FT containers are only open from one side, visitors must exit from the same entry point.
Exteriors
The containers can be situated indoors and outdoors, with the flexibility to be arranged according to the location. The containers are modular but they do not have to conform to a particular grid. The composition can take more abstract displays, indicative of the conceptual nature of Fashion Film.
Interiors
Each of the individual containers represents each section of the exhibition. The 20ft containers showcase the more limited selection of video content, and the 40ft containers are for use with a greater number of films. Projection and an interactive display panel inside the 40ft containers have allow the visitor to queue up the various films (a maximum of 6 in a queue to prevent repetition and to enable the exhibition to be viewed without long delays) and watch them on a much larger screen. Leaflet dispensers are attached to the inside walls for visitors to collect the inserts for their catalogues at each section of the exhibition. This reduces paper consumption, as visitors only take what they are interested in and “curate� their own selection.
Captions
Leaflet dispensers
Interactive Display Panel
Interactive Content Display Clicking and holding shows a preview of the video selected.
A close-up of one of the interactive display panels, showing the interaction for the visitor. Elements can be tapped and held to show a preview of the video and then added to the queue by double tapping.
Queuing System
The queue is limited to 6 videos to prevent a backalog of new visitors and to give a fair chance of viewing the entire exhibition in a shorter space of time. The queue order is represented both by the numbering system and by a pie divided into 6. Selecting the “i” icon, reveals the caption associated with the video, giving a brief description of the content. Clicking the “i” displays the caption.
Language selection
Film Titles
These slides show the storyboard for the film title sequence. They retain the same layout as the brand using centralised type, both the Serif and Sans versions. There is a fade in from black, the type appearing simultaneously, and then a fade out into the film on display.
Website
The website has taken a minimal approach so as to encourage prospective visitors to go. Much of the content is traditionally viewed online, so no videos other than a trailer for the exhibition are shown on the homepage. Information about workshop/ events, location of the exhibition and an external link to the British Council page are also available.
Promotional Material
Posters, Flyers and an e-flyer to help advertise the exhibition, all of which have been treated bilingually.
Poster in situ in Moscow
Postcard designs
e-Flyers (both images to the left)
Catalogue
The catalogue cover acts as a slipcase for the various inserts collected by the visitor as they tour the exhibition. The cover uses Dark Grey Colorplan Dot Matrix Paper 270gsm, to subtly continue the circular motif. The two introductory inserts (one in English and one in Russian) are printed on Kaskad Sparrow Grey 80gsm to contrast with the Monadnock Astrolite White Smooth 104gsm for the other containers. A continuation of the circular elements is represented by the hole punching and metal binding rings used to hold the contents together and allowing the visitor to collect the inserts that most interest them.
Invites
Two invitations have been designed for the exhibition, a Private Invitation and a VIP Invitation. The private invitation contains the relevant information about the event centred around the circular motif. The VIP invitation uses a small portable video device, to show a specially made trailer advertising the event. The video device also allows for interaction and encourages the recipient to bring it along to the launch event to access exclusive content once present at the exhibition using GPS. These devices are then returned and used for future VIP invitations at the next launch event.
LEFT: Private Invitation RIGHT: VIP Invitation