CONSUMER AND SUPERLIVING DR. SHRINIWAS KASHALIKAR Most of us think that consumer interest is restricted merely to quality production, appropriate preservation, proper transportation, fair exchange and fidelity in advertising. This view point; which is supported all over the world; and enjoys moral and ethical supremacy; is not merely incorrect; but not holistic too! As a consumer in any given place or field, we should be aware of the needs or plights of the consumers in other places in the world and fields. We can not be balanced, objective and holistic in the absence of such awareness. In fact such lack awareness tends to make consumer movements selfish, short sighted, and harmful to many while serving the petty interests and vested interests of few. The major issues such as environmental protection, proper and productive education, housing, holistic health, agriculture, pesticides, chemical fertilizers, handling of droughts, famines, earthquakes, floods, volcanic eruptions, nuclear proliferation and development of harmony and brotherhood have to be involved in coinsurer movements! It has to be appreciated that consumer interest can not be restricted to mere material financial gains and utility. It has to be coupled with perspective of global welfare (the essence of which is explained in my books) as a result of which balanced and accurate policies, plans, decisions, administrative efforts and implementation at global and local level can be evolved. In fact this constitutes spiritual, intellectual, emotional, instinctual and physical i.e. holistic health or superliving! With narrow, selfish, short sighted, mean and callous perspective, you seem to gain materially, but ultimately you will be the loser, materially as well as spiritually, intellectually, emotionally, instinctually and physically. This is because majority the present policies at global and local level are sure to destroy individual global life!
Your doctor if knowledgeable enough will endorse this, when you visit him/her next.