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A Lasting Impression
During my recent trip to Tokyo, I experienced a delightful surprise. Having visited Tokyo a few times now, I always make it a point to buy shoes. With my giant size 43 feet, I'm used to the bewildered looks from shopkeepers. In the past, their amused responses essentially meant 'no way'. But this year, something was different. Every store I entered was not only willing but eager to assist me, and they all had my sizes. It takes a lot to shock me, but I genuinely had a lovely shopping experience at every store. Was there something in the air? Was it the humidity?
A highlight of my shopping journey was visiting Shiseido's flagship store in Tokyo. Upon entry, I received a bracelet to scan at various screens around the store. Each screen allowed you to
place a product on the table and use cameras to see how it looked on your skin. You could switch between colours and products seamlessly. The staff were also more than happy to assist with colour matching if you were still unsure. The team was highly skilled and pleasant. After selecting a product, I went upstairs to have it engraved with a design of my choice and some text. I chose to have 'happy' in Japanese engraved on one side of a lipstick and my name on the other. The process was quick, intuitive, and flawless. It was one of the best omnichannel integrated experiences I have had so far.
This experience in Tokyo highlights the importance of excellent customer service and innovative technology in retail. There is much we can learn from such practices to enhance our
HERE COMES THE SUN WITH SCOOP
The UK’s leading contemporary fashion and lifestyle show, Scoop, has returned to Olympia West, Kensington, in July. Founder and Managing Director Karen Radley unveiled the campaign imagery for the new season, Here Comes the Sun.
Since Scoop's inception in February 2011, Radley has been at the forefront of uncovering cutting-edge designers worldwide, giving the show its unique handwriting.
“As we shed the layers of winter and embrace a new season, there's a sense of optimism and joie de vivre in the air. Summer brings with it the promise of warmthboth literal and figurative,” said Radley.
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VACATION-READY WITH EMILIA WICKSTEAD X PASSALACQUA
London-based fashion designer Emilia Wickstead and Passalacqua, the new symbol of luxury hospitality on the shores of Lake Como, recently recognised as The World’s Best Hotel, have launched an exclusive, limited-edition vacation-wear capsule collection.
Passalacqua opened its doors in June as a 24-suite retreat following three years of restoration. Standing above the village of Moltrasio, with seven acres of terraced gardens sweeping down to the lake’s shore, this 18th-century villa is steeped in history.
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TEXTILE INSTITUTE ORGANISES FABRIC KNOWLEDGE
THIS NOVEMBER
The Textile Institute, which specialises in textiles, clothing, and footwear, has organised this year’s Fabric Knowledge event in November. Visitors will learn about the variety of natural and manufactured fibres available for fabric inclusion and knowledge of some essential fibre properties.
Another focus will be recognising basic yarn structures, allowing visitors to distinguish between woven, knitted, and nonwoven structures.
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CHANGES IN CARD TRANSACTIONS
The electronic card transactions (ECT) series, a crucial indicator of consumer spending and economic activity, encompasses debit, credit, and charge card transactions at New Zealand-based merchants. This data provides a comprehensive view of the changes in consumer behaviour and economic trends.
According to Stats NZ, All data has been adjusted for seasonal variations unless otherwise stated. The values are national-level and are not corrected for price changes.
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SMITH & CAUGHEY'S CLOSES AFTER 144 YEARS
The iconic department store, Smith & Caughey’s are closing for good after 144 historic years. They advised the proposal to almost 250 staff this morning in an all-staff meeting held in their Queen Street location that they will close for good in early 2025.
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Make life easier with one integrated software solution to help you manage all the moving parts of your retail business. Purpose-built for the fashion industry, Apparel helps you monitor, manage and find efficiencies to help you grow.
THE ULTIMATE ONE-STOP SHOP FOR STORE OPENINGS
In the competitive world of retail, setting up a new store requires meticulous planning, strategic logistics, and reliable partners.
Apparel Line, a leading transport and courier service provider in New Zealand, has established itself as the quintessential onestop shop for new store openings in the textile, clothing, and footwear industries.
With their comprehensive range of services, unparalleled customer support, and innovative logistics solutions, Apparel Line assists to ensure that every new store is primed for success from day one.
COMPREHENSIVE TRANSPORT AND COURIER SERVICES
One of the standout features of Apparel Line is its extensive range of logistics, transport and courier
services. Whether a store needs door-to-door delivery of fixtures/ fittings, hanging garments, cartons, and satchels, or bulk transport of loose garments and pallets, Apparel Line does it all. They offer same day, overnight, and 2-3 day courier services nationwide, ensuring that logistics are handled efficiently. This wide array of services means that store owners don’t need to look elsewhere to manage their logistics. Instead of juggling multiple service providers, store owners can rely on Apparel Line to handle all their transport and courier
needs under one roof.
Apparel Line operates with a fleet of 25 trucks and vans across multiple sites, more than ready to provide top-tier services to retailers, including those set to open in the new Manawa Bay Mall. The convenience of having a single, reliable logistics partner cannot be overstated. It streamlines the entire setup process, saving both time and money. Apparel Line’s services are meticulously designed to meet the diverse needs of various retail segments, from high-end boutiques to large-scale retail chains.
EXPERTISE IN MOVING SHOP FITTINGS
Opening a new store involves more than just transporting products; it often requires moving large and delicate shop fittings as well. Apparel Line has extensive experience in this area, ensuring that all shop fittings, regardless of size or fragility, are transported safely and securely. Their expertise in handling these critical elements of store setup means that store owners can focus on other important aspects of their business,
knowing that their fixtures and fittings are in capable hands.
UNPARALLELED CUSTOMER SERVICE
What truly sets Apparel Line apart is its commitment to exceptional customer service. Opening a new store is often fraught with challenges, but Apparel Line’s team of dedicated professionals is always on hand to assist. From the initial planning stages through to the final setup, their expertise ensures that store owners receive the
support and guidance they need. Apparel Line’s personalised approach is one of the key aspects of their customer service. The company recognises that every store is unique, with its own specific requirements and operational goals. As such, Apparel Line works closely with each client to develop tailored logistics solutions that align perfectly with their vision. This bespoke service extends to everything from transport planning to store and customer returns, ensuring that every aspect of the new store’s logistics is optimised for success.
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A TESTAMENT TO EXCELLENCE
The true measure of a company’s success is reflected in the satisfaction of its clients. Apparel Line boasts a long list of loyal customers who have been impressed with the company’s commitment to offering the best possible service. Craig Adams of Southern Cross Shopfitters speaks highly of Apparel Line’s efficiency. “They are really good and really helpful. They get deliveries out on time, which is all you can ask for,” said Adams. General Manager and Owner of K & K Fashions, Avi Korpus, has been a customer of Apparel Line for over 25 years and remains thoroughly impressed. “They always go the extra mile and provide a nationwide service. I would recommend them to anyone within the industry,” said Korpus. “They are able to transport usual garments, to things that are out of the ordinary with special requirements.”
Sandi Vincent of Hartley’s Fashion echoes this sentiment, highlighting
Apparel Line’s incredible service. “We have worked with them for a long, long time. Nothing’s ever too hard for them, and they are very accommodating for any shipment.”
THE MANAWA BAY MALL OPPORTUNITY
The upcoming opening of Manawa Bay Mall in September presents a significant opportunity for retailers. Located only five minutes from Auckland Airport, this premium outlet shopping destination will offer a wide selection of international and local brands. Apparel Line is perfectly positioned to support the retailers at Manawa Bay Mall. With a fleet of varying sizes, and an experienced team, Apparel Line is ready to provide the comprehensive transport and courier services that these new stores will require. From store fittings & bulk transport, door-to-door courier services for hanging garments, cartons, and satchels to event logistics, Apparel Line has the capacity
and expertise to ensure a smooth and successful store opening, with continued logistics support.
THE APPAREL LINE EXPERIENCE
Choosing Apparel Line as a partner for opening a new store means opting for a seamless, stress-free experience. The company’s holistic approach covers every aspect of the store’s delivery requirements, ensuring that no delivery is overlooked. From the initial consultation with shopfitters to the final delivery, Apparel Line’s team of experts is dedicated to delivering excellence.
One of the core tenets of the Apparel Line experience is its commitment to quality. Every aspect of their service, from the professionalism of their staff to the reliability of their transport solutions, is designed to meet the highest standards. This focus on quality extends to their customer service, with a team of professionals who are passionate about helping
They always go the extra mile and provide a nationwide service. I would recommend them to anyone within the industry. They are able
to transport
usual garments, to things that are out of the ordinary with special requirements.
clients achieve their retail dreams.
Furthermore, Apparel Line’s competitive pricing ensures that store owners get the best value for their investment. By providing high-quality logistics services at affordable prices, the company makes it possible for new stores to maximise their potential without breaking the bank.
In the dynamic world of retail, the importance of a strong logistics foundation cannot be overstated. Apparel Line has firmly established itself as the ultimate one-stop shop for new store openings, offering a comprehensive range of transport and courier services, exceptional customer service, and innovative logistics solutions. By partnering with Apparel Line, store owners can rest assured that they have the support and resources needed to turn their retail vision into reality.
For anyone looking to open a new store in New Zealand, particularly those at the new Manawa Bay Mall, Apparel Line is not just a service provider but a trusted partner dedicated to ensuring their success. With its unwavering commitment to quality, innovation, and customer satisfaction, Apparel Line is the definitive choice for all your retail logistics needs.
Cartage and Courier - The Full Service!
Apparel Line (NZ) Ltd specialises in working with retail ers, and retail chains to provide a full “one stop shop” solution for all their cartage and courier needs covering both stock and fittings movements.
• Store Openings & Event Logistics
• Bulk Transport - loose garments, pallets, or truckloads
• Experienced team
• Varied fleet – large trucks through to smaller vans
• Tail lift capacity
• Customer Orientated
0800 275 463 apparelline.co.nz cservice@apparelline.co.nz
PUMA X HYROX
PUMA has announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027.
PUMA has been a local partner of HYROX since the first race, held in Hamburg in 2018, with 600 competitors participating. This partnership is a testament to HYROX's global success, which has seen more than 175,000 participants compete in over 65 races during the 2023/24 season.
“Fitness has found a new dimension in HYROX, and we are delighted to start the next chapter in the PUMA and HYROX story, bringing the exciting sport of fitness racing to an even broader audience,” said PUMA CEO Arne Freundt.
“PUMA and HYROX have been pioneering the sport locally for more than six years. As the community grows, we will continue to collaborate to identify innovative ways to engage consumers and revolutionise the fitness experience for competitors worldwide.“
Utilising its innovative Cloudspun technology, PUMA has developed a full range of HYROX apparel, which features dryCELL moisture-wicking properties. PUMA will also release bespoke HYROX colourways of existing footwear models, including the award-winning Velocity NITRO 3, Deviate NITRO 3 and Deviate NITRO Elite 3.
With four race categories, including Team Relay, Doubles, Individual Open, and Individual Pro, HYROX ensures accessibility and challenge, regardless of one's fitness level or experience.
“This is the natural partnership for HYROX. PUMA has been on this journey with us since the start, and we are delighted that a brand with performance at its heart across multiple sporting disciplines will continue to innovate and support us as we build the global sport of fitness racing,” said HYROX Founder and CEO, Christian Toetzke.
“We believe this training and competition style is the optimal solution for the global training community. PUMA will be a fantastic partner to help us continue to spread and amplify that message over the coming years.”
PUMA will not only physically activate its global partnership rights at all HYROX events until 2027 but also provide exclusive support to critical athletes in the HYROX Elite 15. These athletes will be privileged to wear PUMA’s new Deviate NITRO 3 running shoes throughout the season.
NEW MEN'S VIVIENNE WESTWOOD EYEWEAR COLLECTION
Specsavers have launched a new men’s eyewear collection by British fashion house Vivienne Westwood - with silhouettes inspired by Hollywood icons of the 1950’s and 60’s glitterati.
Exclusively available at Specsavers, the Vivienne Westwood Eyewear collection for men featuring 13 new optical frames. Fusing vintage inspired design with bold, modern shapes and signature details from the British fashion house, adding a distinct Westwood look to any wardrobe.
The retro shapes incorporate key signature details from the Vivienne Westwood house, including brushed metal, tartan graphics, detailed engraving, bevelled edges and rich tortoiseshell colourways. The iconic Vivienne Westwood orb emblem also sits at the temples of the frames.
"Our new optical collection with Specsavers introduces frames with a menswear focus – echoing vintage
silhouettes in modern colour ways, with finishes inspired by our men’s jewellery collections," said Christopher Di Pietro Global Brand Director, Vivienne Westwood.
"We are absolutely delighted to launch the new Vivienne Westwood men’s eyewear, further expanding our designer optical offering with this latest collection," added Bianca Swan, Specsavers Style Editor. "This range is characterised by its focus on modern interpretations of vintage glasses. Inspired by Hollywood icons, it fuses retro-style frames with bold and modern shapes, serving to provide customers with their own unique style. We are delighted that we can bring the independent spirit of Vivienne Westwood to our customers at Specsavers."
INTRODUCING THE RUN STAR TRAINER
Combing the best of its sporty past with the versatility of today's modern low-profile style. Footwear giant Converse has set its sights on engineering a new concept. Inspired by the past but designed for those who value versatility, self-expression, and comfort.
Launching its latest style today, the Run Star Trainer takes cues from nearly 20 heritage silhouettes. All of which were originally purpose built for sports including karate, fencing, soccer, wrestling, triple jump, and even steeple chase. The outsole tread pattern is also conceptualised from the Chuck Taylor All Star, extended in an exaggerated fashion through the heel and is stamped with the Star logo of the Run Star Hike, first introduced in 2019.
Exploration has always been an essential component of the brand and has allowed for continued experiments in colour, fit, material and proportion. The mix of materials in the Run Star Trainer - nylon, suede, and leatheroffer the upper a rich dimensionality, with an array of bold colour choices, including Golden Wren, Blue, Red, Egret and Black.
A departure from many offerings in the Converse lineup, the Run Star Trainer synthesises, and in turn, modernises, components of Converse’s
DNA, tapping the multiplicity of Converse’s sport history unknown to most. The shoe even takes inspiration from modern artistry through different mediums such as pottery.
The new silhouette demonstrates prowess in pulling from familiar histories and styles, to reimagine its footwear from the ground up. The Run Star Trainer was designed through a fresh take on fit, form and stance and joins a series of new product introductions from the brand in the last year.
HERITAGE STYLES GET AN UPDATE
Timberland has introduced two new additions to its iconic footwear range. The new styles seamlessly merge its timeless craftsmanship with contemporary flair. These new boot styles encapsulate the essence of the Original Timberland Boot, enhanced with innovative features for unmatched performance and style.
The first new style is the Stone Street 6-inch Waterproof Platform Boot which was tailored for those with big aspirations. Blending Timberland's rugged heritage with modern aesthetics, this style boasts elevated Platform Rubber Lug outsoles, offering both style and traction. Seam-sealed waterproof Premium Timberland Leather ensures durability and weather protection, empowering you to pursue your dreams with every step. Available in classic wheat, black, and white.
Arbor Road 6-inch Waterproof Boot propels you confidently into the future with a focus on performance and sustainability. Featuring an OrthoLite footbed and a Greenstride sole crafted from an EVA blend incorporating 75 percent bio based materials sourced from sugar cane and responsibly harvested rubber. Elevated Rubber Lug outsoles provide exceptional traction, while waterproof Premium Timberland Leather guarantees durability and protection. Crafted with eco-innovation, this boot underscores Timberland's dedication to environmental stewardship, now available in new colours.
Both styles are seam-sealed to keep your feet dry in any weather, blending style with practicality with ease. The Stone Street boot includes PrimaLoft insulation for added warmth, perfect for winter excursions, while the Arbor Road boot offers long-lasting comfort with its Greenstride soles and OrthoLite footbeds.
CREATING NEW FROM SURPLUS MATERIALS WITH KOWTOW
For the first time, Kowtow has created new pieces crafted from surplus yarn rather than fabric. Reimagined through meticulously tweaking yarn by yarn, the Kowtow design team crafted new knitwear blends – brought together through a play of cut, paste and proportion.
“We looked at what surplus yarn we had and narrowed it down to 19 colours which we created marled hues with," said Marilou Dadat, Kowtow’s Creative Director. "Then we printed and literally cut and pasted these coloured marled textures together to kick start the design process. It was handy to see them all together and play with how these colours could sit together."
Kowtow have fantastic 3D technology in their workroom that they could have used to mock it up instead, but Dadat explained that there is a beauty between the hand and the eye that gets creativity flowing, having something physical makes you not overthink too
much and have a play.
When the team were looking at what yarn they had leftover to work with, there weren’t big quantities left of any specific colour which is where the inspiration to mix the yarn and create colour blends came from. The marle was an inspiring solution of how to use up miscellaneous colours at scale.
The Reimagine series started last year as a response to circularity goals set out in Kowtow's sustainability strategy. Challenging themselves to look at what material they had leftover from previous collections that could be turned into new garments. The first two capsule collections were leftover fabrics but this time they turned to their yarns used for knitwear.
"We see this surplus material as an opportunity for creativity. It is a different brief for our team to design from, it’s exciting. It is a reuse strategy, but the reduce step is key to our circularity goal in the first place. We are getting better and better at forecasting quantities and using up fabrics, I don’t know how long we’ll have these surplus material capsules."
The four piece capsule is a nod to the nostalgia which is so often embedded in knitwear. Dadat spent a lot of time looking at vintage knitwear online as she finds the old imagery of knit patterns fascinating. "We paid homage to vintage ski wear staples in the stripes and silhouette’s used and added details, to add a contemporary touch."
MERRY PEOPLE X OBUS COLLECTION LAUNCHES WITH BOLD NEW PRINTS
Merry People has announced its latest collaboration with Obus for a capsule collection filled with vibrant, waterproof pieces.
The first Merry People x Obus collaboration completely sold out in just under two weeks.
The two female-founded and Melbourne-based brands have once again come together to fuse their creative energies for a larger capsule collection. The result is an irresistible array of bold prints and colours.
“Following last year’s success we were eager to expand our collaboration line-up,” said Danielle Holloway, Founder of Merry People. “Introducing our taller Fergie boot alongside a waterproof backpack and choosing two iconic Obus prints to use across the collection! We’re really excited to work together again on this collaboration and hope our customers will adore the new creations as much as we do.”
This year’s limited edition collection launches Thursday 23rd May from 6pm and is expected to disappear just as fast! At the heart of this collection lies “Golden Hour”, an original Obus
print reimagined for the Merry People x Obus collaboration. Inspired by the enchanting moments of serenity just after sunrise or before sunset, it’s a visual ode to carving out time for oneself, perfectly encapsulated in rainwear that promises to elevate every adventure.
“We know many people missed out on owning a piece of last year's collaboration including me,” said Kylie Zerbst, Founder of Obus. “So being able to give our amazing community another collaboration feels extra special. This collection introduces a gorgeous new backpack, and personally I’m so excited about the knee high boot!! The ‘Golden Light’ print is an often asked for favourite that’s translated beautifully onto these covetable new items.”
This year’s offering features four 100 percent waterproof styles, all in Obus’ ‘Golden Hour’ print. In two exclusive colour palettes: Dawn and Dusk.
The collaboration highlights four key pieces:
• The iconic Bobbi Gumboot receives an Obus makeover, adding a touch of flair to its beloved design.
• The Fergie Boot gets a chic update, seamlessly blending function with fashion.
• Embrace sustainability with the packable Raincoat, crafted from 100 percent recycled fabric, breathing new life into 21 PET bottles while keeping you dry and stylish.
• The specially designed Backpack, perfect for urban escapades or outdoor adventures, boasts durability and waterproofing while repurposing 65 PET bottles.
With Merry People x Obus, every step becomes a celebration of style, sustainability, and the sheer joy of embracing the great outdoors.
EXPERT PROTECTOR SUNCARE BY SHISEIDO
With a rich history spanning over 150 years, Shiseido has consistently delivered innovative skincare solutions. The 2024 season is no exception, as Shiseido is now infusing its renowned skincare expertise into suncare products, further solidifying its legacy of excellence.
Shiseido’s new Expert Sun Protector Lotion and Cream SPF 50 are not just your ordinary sunscreens. They are lightweight, breathable, and invisible, offering UV protection and proven skincare benefits all year round.
The Expert Protector Suncare leverages WetForce Technology with HeatForce Technology and AutoRepair technology, which enhances sun protection by automatically repairing the damaged protective film.
Negative ions in the formula combine with positive ions in sweat and water to create an additional layer of invisible sun protection. A heat-sensing essence in the lotion becomes activated by external heat, forming a more substantial barrier.
The advanced formulas go beyond traditional sunscreens, thanks to SynchroShield Technology, which provides a multi-dimensional approach to shield and reinforce the skin from harmful UV rays, even after exposure to water, heat, and sweat.
SynchroShield Technology reinforces the UV veil when the skin is exposed to
heat, water, and perspiration. The Triple Block Formula protects the skin from photoaging, which is typically seen in wrinkles, fine lines, and pigmentation. Both formulas are meticulously crafted to be free of oxybenzone and octinoxate, making them suitable for all skin types. They are dermatologist and ophthalmologist-tested and are noncomedogenic.
Besides sun protection, these suncare products are infused with skincare ingredients that nourish and hydrate the skin, promoting a healthy and radiant complexion with abundant botanical ingredients for maintaining youthful skin.
Algae extract moisturises and smoothes the skin. Naturally antibacterial and anti-inflammatory, licorice root extract also targets breakout-prone skin and soothes it.
Exclusively grown in Japan, Safflower Extract helps to lift, firm, and even out skin tone.
These lightweight, non-sticky formulas are perfect for daily use and will be available this July.
DERMALOGICA MELANOPRO PEEL SYSTEM
The Melanopro Peel System by Dermalogica is a complete skin care program designed to visibly reduce hyperpigmentation and prevent its future appearance within six weeks.
“The Melanopro Peel System is a powerful clinical-strength peel program that effectively treats hyperpigmentation concerns such as sun spots, skin discolouration from acne scars, melasma, dull skin, or rough texture,” said Caroline Parker, the Head of Education for Dermalogica New Zealand.
“It has been extensively tested on various skin tones and offers unparalleled results in addressing these skin concerns,
Dermalogica has introduced a new skin treatment called the Melanopro Peel System to address stubborn hyperpigmentation, which can take various forms, such as melasma, sun spots, and post-inflammatory hyperpigmentation.
resulting in brighter, smoother skin.”
This two-phased treatment ensures a comprehensive approach to your skin’s needs. It involves a professional treatment administered by a skin therapist and a home care program, all included in the cost.
The home care program includes Dermalogica products such as UltraCalming Mist, Day One Peeling Masque, and Continuous Resurfacing Cream.
The Day One Peeling Masque, an intensive peeling masque that targets persistent hyperpigmentation, is applied at an authorised Dermalogica salon or skin centre to kick-start intense exfoliation and fade the appearance
of hyperpigmentation. It is packed with vital active ingredients like ten percent azelaic acid, salicylic acid, tranexamic acid, retinol, niacinamide, and a brightening peptide: Acetyl Hexapeptide-1.
Each ingredient plays a crucial role in peeling, targeting persistent hyperpigmentation and promoting a brighter, smoother complexion.
On Day 2, the Ultra Calming Mist is used as needed while avoiding sunlight makeup, serums, and moisturisers. From Day 3 until treatment completion, the Continuous Resurfacing Cream.
The Melanopro Peel System is now available from authorised Dermalogica salons and skin centres.
ESTÉE LAUDER ACQUIRES DECIEM
USA | Estée Lauder has officially completed a multibrand company acquisition.
The Estée Lauder Companies Inc. has announced it has completed its acquisition of the Canadian-based, vertically integrated, multi-brand company
DECIEM Beauty Group Inc.
ELC first invested in DECIEM in 2017, increased its stake to become the majority owner in 2021, and recently exercised its option to purchase the remaining interests in DECIEM after a three-year period. ELC closed on the purchase of the remaining interests on May 31, 2024, using cash on hand for an estimated USD 860 million. The total investment, net of cash, approximated
USD 1.7 billion over the three tranches. These amounts are subject to postclosing adjustments in accordance with the agreement.
Known as “The Abnormal Beauty Company,” DECIEM’s dedication to ingredient transparency, agility, endto-end capabilities, and passionate global community of skin care devotees help to expand ELC’s skincare portfolio to reach even more global consumers. The company’s innovative multi-brand strategy, propelled by an agile and vertically integrated structure, enables the rapid ability to create and capture opportunities and trends to delight
consumers around the world. DECIEM’s flagship brand, The Ordinary, is a consumer-beloved industry disruptor that ranked top two in prestige skin care in its home markets of Canada and the U.S. and top four in France, Germany, and the U.K. during the quarter ended March 31, 2024.
“We are incredibly proud of what DECIEM is accomplishing,” said Fabrizio Freda, President and Chief Executive Officer, ELC.
“In our seven years of partnership, DECIEM has achieved impressive growth while continuing its core mission of reimagining effective, highquality skin care for today’s diverse and sophisticated consumers. As a digitally native organisation with a highly engaged following among millennial and Gen Z consumers, DECIEM helps to strategically expand our skin care portfolio, and we believe there are many
In our seven years of partnership, DECIEM has achieved impressive growth while continuing its core mission of reimagining effective, high-quality skin care for today's diverse and sophisticated consumers.
more exciting growth opportunities ahead.”
Nicola Kilner, Co-Founder and CEO DECIEM, said that the Estée Lauder Companies have become the forever home of DECIEM.
“Our founder, Brandon, set out to disrupt the world of beauty, and this thinking has been embraced by ELC over the past seven years of our partnership. Their support, along with the energy of our incredibly talented team, has allowed us to strengthen our operational capabilities and enter new markets, while staying true to our founding values of transparency, quality, and authenticity," said Kilner.
ELC’s progressive investment strategy has allowed it to build a longterm partnership with DECIEM rooted in a shared legacy of innovation and entrepreneurship. Since 2017, DECIEM has leveraged ELC’s infrastructure and
resources to expand consumer reach globally and drive stronger profitability through operational efficiencies.
Tapping into consumer desire for effective, science-backed skin care, The Ordinary is in ELC’s tier of scaling brands, each with net sales between USD 500 million and USD one billion.
Over the last two years, enabled by ELC’s deep international expertise and network, The Ordinary has expanded its consumer reach globally with launches in key markets, including India, the Middle East, and South Africa. And, over the last three years, The Ordinary has successfully increased innovation as a percentage of sales, driven by the highlysought-after launches of Multi-Peptide Lash and Brow Serum, Multi-Peptide Eye Serum, and Soothing & Barrier Support Serum, demonstrating the brand’s continued focus on developing gamechanging products.
LATEST INNOVATION ANNOUNCED
The Beauty Chef, a pioneer in the beauty and wellness industry, has announced the launch of their latest innovation, SUPERGENES™ Energy & Vitality. Following the successful launch of the capsule collection in August 2023, Energy & Vitality aims to enhance inner beauty routines while supporting energy levels and vitality.
SUPERGENES Energy & Vitality is a herbal probiotic capsule designed to support energy production and brain function by nurturing qi (vital life force). This formula contains potent, hand-selected ingredients, including evidencebased herbs, powerful nutrients, vitamins, and minerals, enhancing the product's bioavailability. Formulated by The Beauty Chef's team of experts, it features the exclusive GUT5Y-8™ probiotic strain alongside other beneficial components, making it magnesium stearate-free, clean, and suitable for vegetarians and vegans. Key benefits of SUPERGENES Energy & Vitality include improved energy levels, vitality, and overall well-being. The product incorporates Western herbal ingredients like Rhodiola, which supports the body's natural response, and Siberian ginseng. Traditional Chinese herbs such as astragalus support qi, while vitamin B5 aids energy production.
"Energy & Vitality contains a unique blend of ingredients to support energy levels and vitality so that you can put the pep back in your step," said Carla Oates, Founder of The Beauty Chef. "Each probiotic capsule contains herbs traditionally used in Western herbal practice, including Rhodiola to support the body's natural response, alongside Siberian ginseng. Traditionally used in Chinese practice, astragalus supports qi (vital life force), while vitamin B5 supports energy production. Supercharged with our exclusive probiotic strain GUT5Y-8."
HERO INGREDIENTS:
ASTRAGALUS - Astragalus is traditionally used in Chinese practice to support qi (vital life force).
RHODIOLA - Rhodiola is traditionally used in Western Herbal practice to support the body’s natural response to stress.
VITAMIN B5 - Vitamin B5 supports energy production.
VITAMIN B6 - Vitamin B6 supports brain function.
IRON - Iron aids healthy red blood cell production while maintaining transport of oxygen in the body.
GUT5Y - GUT5Y-8 has been specifically chosen for this formula to supercharge Energy & Vitality
Two Hundred Doors, a New Zealandowned company, has distributed Dermalogica throughout New Zealand for 30 years. The business equips skin therapy clinics and retail counters with the tools necessary to achieve optimal skin health results for their clients. Their impressive brand portfolio includes Dermalogica, Clear Start, Skintopia, Bio Therapeutic, and The Beauty Chef.
LUXURY HAND CARE DUOS
Introducing luxury hand care duos from Glasshouse Fragrances’ these sets, the latest addition to their esteemed core collection, and completed with an elegant gold tray to present them on.
Previously exclusive to limited editions and consistently selling out, by popular demand the Hand Care Duo sets will now be available all year round and are so much more than just another addition to your daily routine. Featuring two of Glasshouse Fragrances’ most beloved scents, the incomparable Kyoto in Bloom and the nostalgic Marseille Memoir, these sets are a moreish treat for your hands and your senses.
These Hand Care Duo Sets do more than just clean, they imbue your skin with nourishment. Experience the magic blend of Aloe Vera, Kakadu Plum, lush Apricot Kernel Oil, and Shea Butter. Your hands will not only be clean, but supple, moisturised, and enveloped in fragrance. Hand hygiene is no longer a chore, but a delightful diversion. Every wash is an opportunity to escape, to be whisked away on a sensory journey to tranquil Sakura gardens or sun-kissed Mediterranean beaches.
DERMALOGICA POWERBRIGHT DARK SPOT PEEL
Fading dark spots is typically time-consuming and often accompanied by misinformation and apprehension. Nearly half of consumers worry that using strong products could harm their skin, and this concern is valid.
Improper or excessive exfoliation can worsen hyperpigmentation, especially in the skin with high melanin levels, which both skin tone and genetic factors can influence.
Inspired by professional peels, Dermalogica PowerBright Dark Spot Peel uses a specific combination of acids and a revitalising algae extract. The peel rapidly diminishes surface dark spots while controlling the triggers that can cause further dark spots or other side effects, such as sensitivity or post-inflammatory hyperpigmentation.
The peel also includes barrierrestoring Pro-Restore technology with an algae-derived Omega-3
blend that soothes and helps reduce triggers that lead to post-inflammatory hyperpigmentation and provides the peel's subtle green colour.
Other vital ingredients include niacinamide and tranexamic acid, which brightens and evens skin tone, and nourishing, antioxidant-rich turmeric butter, which makes the skin feel smoother and softer.
The Dermalogica PowerBright Dark Spot Peel is a powerful solution on its own, but when combined with the popular PowerBright Dark Spot Serum, the results are truly enhanced. This dynamic Dermalogica duo is unmatched in fading dark spots and preventing hyperpigmentation.
GLOSSIER TO LAND IN NEW ZEALAND
This July, Glossier will finally make its debut in bricks-and-mortar retail across Australia and New Zealand as they announce an exclusive retail partnership with MECCA.
Glossier, the beauty industry pioneer that first launched in 2014, is a multi-generational loved brand, recognised for its inclusive and accessible beauty philosophy. This partnership marks Glossier’s debut in bricks-and-mortar retail in the Australasian market, offering customers the opportunity to swatch, trial, and shop Glossier’s iconic products in real-time.
Glossier and MECCA, both femalefounded businesses, have shared the same purpose from day one: to help customers look, feel and be their best. Together, they celebrate beauty for all and self expression and believe in the transformative power of experiential retailing to foster beauty-centric communities. Founded by Emily Weiss and helmed by an all-women leadership
team, Glossier was created with a desire to democratise the beauty industry, creating everyday essentials that form the backbone of a beauty routine.
"As a brand born on the internet, Glossier has had a global community base since day one, regularly speaking to beauty obsessed consumers around the world about their routines and favourite products," said Glossier CEO, Kyle Leahy. "We have been so lucky to consistently hear from community members across Australia and New Zealand about their love for Glossier, so it was critical to find the right wholesale partner to launch our brand in the region."
Leahy said they are thrilled to have found that partner in MECCA – a company that truly understands the power of brick-and-mortar retail and consistently delivers exceptional
experiences for its customers.
"With our shared values and devotion to all things beauty, we couldn’t be more excited about this launch and our bright future together."
"Our customers are the beating heart of everything we do," added Marita Burke, Chief MECCA-Maginations Officer. "They’re all about dreaming big, just like us, and Glossier was at the top of their wishlist."
"We want our customers to experience the very best in global beauty, so bringing the world of Glossier to MECCA couldn’t be more of a dream come true," said Burke. "It’s a partnership that brings the same kind of magic and matches everything we’re about. Innovative products, community-first, decadent pinks and unique store concepts…it couldn’t be more MECCA!"
SHISEIDO LAUNCH VITAL PERFECTION LINE
SHISEIDO has announced the revamp of its latest science-backed innovation: the newly improved Vital Perfection line. This is a new level of age-defying skincare with SafflowerRED ingredients to reawaken one’s revitalising power for a youthful look.
The Mogami safflower, cultivated in the Mogami region of Yamagata Prefecture in Japan, is historically known for its superior cultivation of high-quality safflower and has also been included in the product ingredients.
At the same time, the ReNeuraRED Technology speeds up the skin revitalising process to resolve multiple signs of aging more effectively to the skin.
The moisturising creams, formulated with cutting-edge science and a silky
texture, have been clinically proven to enhance skin health. They target a range of age-defying effects, including loose skin, wrinkles, fine lines, dark spots, lack of brightness, and uneven skin tone, instilling confidence in your skincare routine.
Bright Revitalizing Lotion; Bright Revitalizing Lotion Enriched Bright Revitalizing Emulsion; Bright Revitalizing Emulsion Enriched
The Bright Revitalising Lotions and Emulsions are designed to reawaken skin’s revitalising power for a hydrated, luminous look.
Their formulas are updated with ReNeuraRED Technology powered by The Lifeblood for fast skin revitalisation, Safflower Extract and 4MSK for firmer and brighter skin. Together, they are clinically proven to improve skin with multiple age-defying effects in just one week.
SHISEIDO strives to bring out the beauty of every individual, regardless of gender, age, nationality, or any other personal attribute. As a global prestige brand with roots in Tokyo’s Ginza district, SHISEIDO is loved by people worldwide and will continue to grow.
PAUME LAUNCHES NEW PARENT BUNDLE
PAUME has introduced its latest offering, the New Parent Bundle, to support every new mother through the beautiful journey of parenthood.
Recognising the heightened awareness mums have around the products and ingredients they expose their babies to, PAUME offers sustainable luxury skincare for hands. These products contain plant-based skincare essentials to keep germs at bay during pregnancy and postpartum.
With elevated nursery and nappy bag essentials for every new mum,
the New Parent Bundle includes the 250ml Refillable PAUME Pump, 500ml Antibacterial Hand Gel Refill Bag, 90ml Antibacterial Hand Gel Travel Bottle, Voyager Pouch, 90ml Probiotic Hand Balm, and the 250ml Exfoliating Hand Cleanser.
The Refillable PAUME Pump has a sleek and sustainable pump dispenser that provides an elegant solution for hand hygiene, promotes eco-conscious practices, and offers effortless application.
Fill your PAUME pump twice and your travel bottle over five times with PAUME’s eco-friendly refill bag, ensuring ample supply for your hand hygiene needs.
Ideal for on-the-go use, this handy 90ml travel-size Antibacterial Hand
Gel Travel Bottle is made with 65 percent PCR, while the chic and sustainable Voyager Pouch is made of pebbled vegan leather and matte brass hardware to hold your Travel Bottle and conveniently clips onto any bag, backpack, belt, nappy bag, or pram.
The Probiotic Hand Balm is rich, fastabsorbing and enhanced with natural probiotics and plant-based emollients that deliver long-lasting hydration and improve skin tone, elasticity, and texture.
At the same time, the Exfoliating Hand Cleaner elevates the hand washing routine, using biodegradable micro-beads to gently polish as it cleans.
The PAUME New Parent Bundle is available online and at select retailers.
AVÈNE EXPANDS CLEANANCE RANGE
Avène has recently introduced a groundbreaking serum that boasts a proprietary blend of acids 1.5 times more powerful than salicylic acid.
The Cleanance A.H.A Exfoliating Serum features a unique formulation containing a patented pair of natural acids, lactic and succinic, with an impressive concentration of 5.7 percent. It delivers exceptional keratolytic efficacy that surpasses that of salicylic acid, making it a standout ingredient in anti-blemish skincare and offering improved tolerance for sensitive skin. The serum comprises only ten ingredients, 99.8 percent derived from natural sources.
With a pH of four, it offers enhanced tolerance and is enriched with Avène Thermal Spring Water, renowned for its calming and hydrating properties. It is also unscented and suitable for vegans.
The A.H.A Exfoliating Serum is a testament to Avène’s quality and effectiveness. It is part of the Cleanance range, a collection of products designed to work together for the best skincare experience. The Cleanance range includes the Cleanance Cleansing Gel, the Cleanance Mattifying Emulsion, and the Cleanance Comedomed.
ELEVATED SKINCARE WITH PREVAGE
Elizabeth Arden has just expanded its renowned PREVAGE line with two new skincare wonders designed to rejuvenate your skin from the inside out.
Introducing the PREVAGE MultiRestorative Soft Cream and the PREVAGE 3-in-1 Reset Serum –the ultimate duo for preventing, correcting, and protecting your skin.
"We are thrilled to introduce the PREVAGE Multi-Restorative Soft Cream and the PREVAGE 3-in-1 Reset Serum. Idebenone is a game-changer, protecting against 99 percent of collagen damage and helping us achieve incredible results," said Carmen Coulter, Head of Marketing at Elizabeth Arden ANZ. "These innovations raise the bar in skincare, offering unmatched protection and
prevention for your future self."
The PREVAGE Multi-Restorative Soft Cream is a luxurious cream is formulated with cutting-edge ingredients. All of which strengthen your skin's dermal matrix, support healthy collagen, and deliver visible firmness and lift in just seven days (based on self-assessment results in a four-week consumer study with 61 women). Key ingredients include Rice Peptides, Carnosine, and Idebenone, which work together to provide intense hydration and revitalisation, leaving your skin looking and feeling replenished.
The PREVAGE 3-in-1 Reset Serum is a breakthrough in anti-aging skincare. This lightweight serum tackles five major types of wrinkles, boosts collagen production, and renews your skin's barrier. The serum's hero ingredient, Argireline Peptide, offers a Botox-like effect by relaxing facial muscles, while Carnosine protects against oxidative stress. Idebenone rounds out the formula by guarding against 99 percent of collagen damage, ensuring your skin remains youthful and vibrant.
BOLDShoulders
Amid the array of avant-garde designs at Paris Couture Fashion Week, a clear trend emerged. When you think of a bold shoulder, most, if not all, will think of shoulder pads. However, we have noticed that it's not just shoulder pads bringing the
eye to the shoulder. From dramatic shoulder pads to delicate draping, even strategically placed cutouts – designers universally embraced the shoulder. Not only redefining proportions and aesthetics, but highlighted an unexpected focal point.
Starting in a more vanilla territory, ELLIE SAAB delivered modern formal couture. All of which were commercially viable, and a traditional return of couture in hues like Mara 10-13. Shoulders were on display and the centrepoint of several of their looks in the show, boasting a large sculptural design resting on or across the shoulders.
Extreme silhouettes were the theme at VIKTOR & ROLF’S Fall 2024 Couture runway. Each piece is more extravagant and bigger than the last. A literal box shoulder was seen on eight looks in the show. Shoulders carried
MARA 5-155
MARA 12-687
MARA 10-13
VIKTOR & ROLF
BALENCIAGA
ELIE SAAB
bizarre silhouettes and were the focal point of each garment like this one in a colour close to Mara 5-155.
BALENCIAGA’S creative director
Demna Gvasalia took inspiration from several subcultures and blended them together. Goths, skaters, metalheads, all intertwined in the form of oversized exaggerated silhouettes which all were hanging from the shoulders like this look in a colour matched with Mara 12-687. In Gvasalia’s show notes, he admitted the collection was a bridge between his own personal style and Balenciaga’s legacy.
IMANE AYISSI’S Couture Winter
2024 showcase was inspired by the desire to revisit two essential wardrobe items prevalent in Africa – the boubou, and the Kaba. The boubou, for instance, shares construction similarities with kimonotype garments from Asia, the Korean Hanbok, and dresses worn by women in China during the Tang dynasty. This green look similar to Mara 12-401 is a beautiful example of the boubou resting gracefully across one shoulder.
ZUHAIR MURAD makes no apologies as it launches onto the runway with this number. Their Fall 2024 Couture collection is elegant and someone
definitely had a heavy hand with the embellishments. Much like this piece here in a hue like Mara 5-96, several of the looks in the collection had strong shoulder-focused silhouettes.
The art of conceal and reveal in the form of layers and cutaways was seen at YUIMA NAKAZATO’S Couture Fall 2024 collection. This collection drew initial inspiration from Nakazato’s experiences designing stage costumes for Mozart's opera Idomeneo, which explores war and relationships in ancient Greece. A great example is this look in a hue that pairs with Mara 8-86.
MARA 5-96
MARA 8-86
MARA 12-401
ZUHAIR MURAD
YUIMA NAKAZATO
IMANE AYISSI
Unit 2A, 8 Corban Avenue, Henderson, Auckland, New Zealand
Contact: Shay Narsey
T: +64 9 838 8674 or +64 21 274 2910
E: info@directsewing.co.nz www.directsewing.co.nz
IDENTITY SOLUTIONS LTD
10 Gordon Road, Morningside, Auckland, New Zealand
Contact: Simon Wall
T: 0800 285 223
E: info@identitys.co.nz www.identitys.co.nz
StyleCAD #1
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PDS/Pattern Grading & Marker Planning System. StyleCAD is helping hundreds of companies in Australia, New Zealand & Fiji. Plus thousands world-wide.
ELIZABETH MACHINES CO.
T: +61 2 976 44455
E: graeme@elizabethmachines.com.au www.elizabethmachines.com.au
12c Piermark Drive, Albany Auckland, New Zealand
Contact: Bruce Hutchings
T: +64 9 571 1151
E: bruce@kudos.co.nz www.kudos.co.nz
Where it’s easy to get caught with your pants down.
Tired of waiting months to get the cash for work you’ve done back into your business where it belongs? With Pacific Invoice Finance you’ll have the money as soon as you’ve sent the invoice.
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Finance House, Level 1, 183 Montreal Street, P O Box 22 321, Christchurch. Phone: (03) 379 0528
Level 14, 120 Albert Street, P O Box 3292
Level 14,120 Albert Street, P.O. Box 3292, Auckland, New Zealand
pacificinvoicefinance.co.nz
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Patterns made with passion and expertise
phone 027 4061 336 | email sue@patternpotentials.co.nz
55 Longhurst Terrace, Cashmere, Christchurch, New Zealand
Contact: Bruce Moore
T: +64 274 341 433
E: bruce@bma.co.nz www.propress.co.nz
Samples cut and made with quality and flare
phone 021 425 149 | email helenh@hsr.co.nz
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christchurch@sewingtime.co.nz
31a Elliot Street, Papakura, Auckland, New Zealand
Contact: Shannon Gribble T: +64 9 299 6801
E: shannong@stirlingcutting.co.nz www.stirlingcutting.co.nz
61a Randolph Street, Eden Terrace, Auckland, New Zealand
Contact: Mandy Tomlinson PH: 64 27 227 0157 E: mandy@taylorboutique.co.nz
VITAG RETAIL TECHNOLOGIES
Unit i, 29 Sir William Avenue, East Tamaki Auckland, New Zealand
Contact: Doug Todd T: 0800 736 352
E: sales@vitag.co.nz www.vitag.co.nz
