SupermarketNews Magazine | February 2025

High Protein Oat Milk

the power of connection

Tania Walters | Publisher

The upcoming Foodstuffs Expo is one of the most important events in the grocery and FMCG industry, providing a prime opportunity for brands to connect with key buyers, decision-makers, and store operators. This year, SupermarketNews is, once again, marking the occasion with this special digital and print edition, packed with insights, trends, and must-know updates for those in the retail sector.

Trade expos are invaluable for brands looking to expand their market presence. Whether launching a new product, strengthening retailer relationships, or gaining direct feedback from key industry players, the Foodstuffs Expo creates an environment where opportunities happen. Face-to-face engagement remains one of the most powerful ways

to build trust, showcase innovation, and secure new business.

Retail buyers and operators also benefit from the expo experience, gaining first hand exposure to product innovations, supplier capabilities, and category advancements. The direct conversations and product demonstrations provide insights that can shape purchasing decisions and enhance in-store offerings.

The SupermarketNews team will be on-site at Stand 621, covering the latest industry developments on show, talking to brands, and bringing readers updates from the expo floor. Be sure to stop by and meet the team. n

The Food and Grocery Council is an industry association for grocery suppliers providing members networking, events, industry information and strong advocacy. Contact us for information on the benefits of membership: raewyn.bleakley@fgc.org.nz

Networking

Industry Updates

Conference and Events

Education and Training

Advocacy and Law Reform

FLORENZ ACQUIRES NEW ZEALAND GLOBAL FOODS

Following its announcement about the acquisition of Wedderspoon last year, Florenz shared another exciting development that further strengthened its position in the global market.

Florenz has just announced its agreement to acquire New Zealand Global Foods, a renowned company based in Christchurch. The acquisition marked a significant milestone for the company as it integrated the worldclass expertise of New Zealand Global Foods into its portfolio.

New Zealand Global Foods, originally a family business founded in 1949, has been celebrated as a leader in handmade Mānuka products, producing tens

of millions of drops annually for Wedderspoon alone.

This acquisition aligned perfectly with Florenz's international growth strategy for Wedderspoon, which has been experiencing unprecedented demand globally.

Known for producing the highly successful Wedderspoon Mānuka Honey Drops, these products are available online and at thousands of distribution points across North America.

Wedderspoon’s Mānuka honey originated in New Zealand and was obtained from the country's best Mānuka beekeeping families. This raw honey maintains enzyme activity and is packaged in a facility in New Zealand. n

Venues Otautahi x Moa Brewing Co. Four-Year Deal

Marlborough-based Moa Brewing Co. has been named the preferred pourage partner for Venues Ōtautahi, covering the major venues across Christchurch.

Venues for this beverage partnership include the new One NZ Stadium, Apollo Projects Stadium, Wolfbrook Arena, the Christchurch Town Hall, and the Air Force Museum of New Zealand.

Moa Brewing Co. managing director Stephen Smith said this partnership was a significant

avogrey greenskin avocados return

AvoGrey® Greenskin avocados will be available in selected New Zealand fresh produce retailers early next week, marking the first wave of this season’s supply.

Following a limited offering last year, greater volumes will be available in 2025, with production expected to significantly increase further in the coming years, as current plantings mature.

While there are three varieties within the AvoGrey Greenskin range, they are all marketed under the AvoGrey Greenskin brand. This season, two varieties— Greystar and Ellipse—will be

available. Greystar is the earlyseason variety, with supply beginning next week for a limited period. Ellipse is expected to follow in April and continue into May.

Developed over decades by specialist avocado growers David and Judi Grey, AvoGrey Greenskin avocados have been carefully bred to offer superior quality and consistency. After being carefully cultivated on the Grey family orchard in Gisborne, they are now grown by a select group of producers who share a commitment to growing premium avocados. n

suntory oceania appoints new zealand licensed sales director

strategic development for the business, especially considering deals like this have often been locked away by larger, internationally owned breweries.

“Our family and locally-owned business are privileged to have this opportunity to partner with Venues Ōtautahi to help create first-class guest experiences across Christchurch. Brand provenance, local sourcing and connection is a major consideration now –particularly with food and beverage products,” said Smith. n

Suntory Oceania has announced the appointment of Jared Chamberlain as the New Zealand Licensed Sales Director.

This senior appointment was announced as the business prepared to officially launch its NZD three billion multi-beverage partnership across the premium spirits and non-alcohol segments.

From January 2026, Suntory will assume management of the licensed route to market in New Zealand, further solidifying its commitment to the region.

In his new role, Chamberlain

will establish and lead the licensed team in New Zealand, a new unit responsible for the development and execution of Suntory Oceania’s channel strategy, driving customer engagement and market growth across the alcohol portfolio.

“Jared’s appointment marks a key milestone in our transformation journey. His wealth of experience in the licensed channel and passion for people development make him the ideal candidate to drive growth in New Zealand,” said Brad Erceg, Chief Commercial Officer of Suntory Oceania. n

driving sustainable change

Kiwi truck team, JAC (pronounced “Jack”), has rolled out its latest EV truck to Woolworths New Zealand.

The 100% electric JAC truck will be providing greener deliveries for Woolworths' online shopping service. With zero tailpipe emissions, the truck's chiller unit runs off the EPTO (electric power takeoff), eliminating the need for diesel idling to keep the fridge-freezer at the proper temperature.

Andrew Craw, general manager of JAC New Zealand, highlighted the truck’s delivery to Woolworths as a step toward lower emissions

trucking. "We’re proud to have our JAC EV Truck as part of this positive initiative," he said. JAC has also recently partnered with KiwiHarvest, the food rescue charity that Woolworths supports. The addition of the JAC truck to KiwiHarvest’s operations has not only expanded its capabilities but also helped reduce its carbon footprint.

In its first month of supporting KiwiHarvest, the EV truck exceeded expectations, completing its full daily route of collections and drop-offs across

QA-Suppermarket-News-Ad.pdf 1 18/02/25 11:15 AM

Auckland. Despite travelling an average of 62.2km daily, the truck used only 20 to 25 percent of its battery, operating well within the JAC’s fully-loaded urban range of 200km+.

The truck was part-funded through the Government’s Low Emissions Heavy Vehicle Fund, managed by EECA (Energy Efficiency and Conservation Authority). JAC EV trucks are eligible for grants of up to 25 percent off the cab chassis price, capped at NZD 35,000. www.jac.co.nz n

1925-2025: A CENTURY OF DELICIOUS MEMORIES

Queen Anne has announced its 100th anniversary, celebrating a century of crafting highquality chocolates and marshmallows that Kiwis know and love.

Since 1925, Queen Anne has been a symbol of gifting and sharing, creating cherished memories for generations of New Zealanders.

Queen Anne’s enduring popularity lay in its dedication to tradition and innovation. From its early days to the present, Queen Anne has remained committed to upholding the same high standards of quality and craftsmanship that have defined its name for 100 years.

Handcrafted with care, Queen Anne chocolates represent the perfect balance of nostalgia and indulgence, connecting the past with the present.

Produced locally in the Christchurch factory, Queen Anne chocolate treats can be enjoyed across the country. Staying true to its roots, the company has used quality ingredients and time-honoured techniques to ensure its products remain as popular now as they have been since 1925.

“Reaching 100 years is a milestone we are incredibly proud of,” said Sarah Adams, managing director of Queen Anne.

“This anniversary is not just about celebrating our past and those who contributed to our Queen Anne story, but also looking ahead to the next chapter. I am excited to continue my grandfather’s legacy as we create delicious memories for generations to come.”

Queen Anne’s 100th anniversary is a time for the brand to celebrate with the communities and customers who have shown support for a century.

Stay tuned for special promotions and campaigns as the brand honours this historic milestone. From the classic boxed chocolates to the iconic Chocolate Fish and Fish Bites, there’s never been a better time to enjoy Queen Anne. n

The Power of protein, So Good™

New Zealand’s first High Protein Oat Milk, enriched with 10g of protein per serve—5 times the protein level of SO GOOD Oat No Added Sugar.

serving suggestion

busy workday, hitting the gym, or staying active in your own way, protein plays a vital role in supporting healthy muscles, bones, and strength as part of a balanced diet.

Combining high-quality oat and soy protein, it provides a source of complete protein by containing all essential amino acids.

Now, you can seamlessly incorporate the benefits of high protein into your daily routine without compromising on texture or taste, easily turning your favourite hot or cold drinks and cereal into a protein boost. If you’re looking for a plant-based milk that has just as much protein and calcium as dairy milk*—this is it.

Why choose plant-based protein? It’s a key part of maintaining a healthy and balanced diet. Whether you’re powering through a

said

“We’re incredibly proud to expand our high protein range by launching High Protein Oat Milk,” says Anna, Senior Brand Manager NZ. “It has been in the works for a long time and now we get to share it with Kiwis across the country. At Sanitarium™, we’re passionate about creating products that are tasty and nutritious, that’s why we have 8 essential vitamins and minerals in our newest product, including iron.”

This exciting addition joins the SO GOOD High Protein Almond Milk (launched 2022), which has seen +45% growth in the New Zealand grocery market over the past year. ¹

LO CAL

GOODNESS ME FAMILY PACK

Acorn Group

Introducing the all-new GoodnessMe Family Pack – bigger, better, and just as delicious.

This larger pack brings you the same irresistible taste in a family-friendly size, offering unbeatable value.

Packed with 9 Nuggets and 9 Sticks of Strawberry Blueberry goodness, the new format delivers convenience, value, and a fun twist on the everyday snacking routine.

According to Mordor Intelligence, Kiwi families with kids snack six times daily. The GoodnessMe Family Pack is the perfect solution for busy households. It is packed with fruity goodness that the whole family will love—all in a convenient, value-sized pack.

It's the same nutritious ingredients, with even more to enjoy.

For more information, visit goodnessme.nz

DOUBLE CHOCOLATE PANCAKES

Marcel's Pancakes

NEW PECKISH PECKABLES

Peckish

Peckish Peckables are the perfect choice when you’re feeling peckish, these bite-sized snacks have ‘dialled up flavour’ that hits your taste buds everytime. Air baked to perfection, they’re a delicious light and crispy snack satisfying your cravings – with no gluten, no added MSG, and less than 100 calories per serve, so you can grab them by the handful and mindlessly munch, guilt-free. Available in four favourite flavours from the popular Peckish Trays - that are bursting with flavour. Set to hit the market in mid-April 2025 and designed for ultimate convenience and on-the-go enjoyment, Peckables will offer a variety of healthy, delicious snacks in portable packaging, perfect for busy lifestyles. With the same commitment to quality and taste that Peckish is known for, Peckables will bring new, exciting flavours and nutritious options to consumers looking for a satisfying snack anytime, anywhere.

For more information, visit peckishsnacks.com.au

Marcel’s Pancakes have launched a new limited edition flavour – a moreish double chocolate pancake which is chocolate flavoured and includes a generous amount of chocolate chips! These ready-to-eat pancakes can be made into a delicious dessert by simply adding some toppings or they can be eaten on their own as a snack. These will be a massive hit with chocolate lovers or anyone wanting to try a new innovative dessert option. The Double Choc Pancakes are being sold in Woolworths, as well as selected Foodstuffs stores. For more information, visit marcels.co.nz

INTRODUCING PROTEIN BALLS IN A SNACK PACK

Frooze Balls

Frooze Protein Balls Snack Packs are a protein-packed treat, offering at least 7 grams of protein in each serving. These snack packs are perfect for satisfying cravings while providing a boost of energy to fuel the day. Plant based; gluten free with a 4 Health Star Rating, they offer a delicious better-for-you snack as well as on-the-go convenience. For more information, please contact Tasti Products Customer Service 0800 827 841. The Tasti Team will have lots of delicious Frooze Protein Balls to sample at the Foodstuffs Expo – visit them at stand 635.

EXPERIENCE MEXICO IN A BOTTLE WITH JARRITOS

Acorn Group

The iconic and most popular soft drink brand from Mexico, now available via more retail outlets in New Zealand.

Bottled in Mexico, Jarritos has captured the colours, vibrancy and palate-tingling tastes of a Mexican festival.

The bold natural colours are highly visible through the vintage-shaped, clear glass proprietary bottle, so they have become instantly recognisable on the shelf. These sodas, bursting with flavour and bright tastes, make a similar impression on the palate.

Lightly carbonated, made with natural colours and cane sugar, the 370ml bottle range of six is made up of five tropical flavours, lime, pineapple, mango, guava, and mandarin, plus the hero SKU Mexican cola available now. New, four packs set to launch later this year. Already a firm favourite in NZ with many, Acorn Group Limited are excited to be expanding the brand footprint so more people can enjoy Jarritos. Get ready to taste the fiesta! For more information, visit jarritos.nz

ELEVATE AND SOPHISTICATE YOUR NON-ALCOHOLIC CHOICES ANTHEA

Anthea leads the non-alcoholic options category into the era of satisfying drinking experience. Six packs of 250ml offer satisfying cocktail ideas with best value to shoppers per can. Anthea Blush and Blanc celebrate special moments with botanical bubbly alternatives, offering significantly

WHERE GREAT TASTE MEETS EASE IN EVERY SQUEEZE

Barker's of Geraldine

Bursting with real fruit and less sugar than a traditional jam, this delicious preserve is easier than ever to enjoy!

Available now in a range of four flavours: Strawberry, Apricot & Mango, Mixed Berry and Tropical.

Simply squeeze and spread on hot toast or add a dollop to your favourite sweet kitchen creations. For more information, visit barkers.co.nz

NEW ZEALAND'S FIRST HIGH PROTEIN REAL ICE CREAM GRANDE

GRANDE is driving Kiwis to the freezer aisle this summer as New Zealand’s first highprotein real ice cream. Launched in January 2025, it’s already a strong seller tapping into the global high demand for highprotein, better for you products.

New Zealand made GRANDE contains a huge 28g of protein and delivers the creamy indulgence of traditional ice cream, making it the perfect guilt free treat that doesn't compromise on taste.

GRANDE is already meeting consumer needs in New World supermarkets, and is ready to deliver Kiwis their new favourite dessert all over New Zealand.

Order GRANDE today to drive sales in your freezer aisle! Contact: info@tastegrande.com

less calories than de-alcoholised wine options. Each line was awarded Gold in the 2024 Inspire+ Artisan Awards.

For information on supplying your supermarket, contact your Centurian representative or alternately visit www.anthea-non-alcoholic.com

AUTHENTIC AND DELICIOUS PRAWN MONEY BAGS & PRAWN TOAST

United Food Co.

Handmade using traditional recipes, ensuring authentic taste in every bite.

Filled with fresh, high-quality prawns and a blend of savoury herbs and spices.

A crispy golden exterior with a tender and flavourful filling. Ready to cook from the freezer, perfect for quick snacks, appetisers or party platters.

For more information, email mail@unitedfisheries.co.nz

MR CHIPS' CREATIONS

Mr Chips

Get ready to elevate your meals with two exciting new additions from Mr Chips!

Introducing Mr Chips Kūmara Roasties – Where chunk meets chip!

These crispy, golden bites bring down-to-earth goodness with the sweet flavour of kūmara and a tasty rosemary and garlic seasoning. The perfect addition to any meal. So good, they’ll leave you craving more!

Craving some heat? Ride

the Mr Chips Wicked Waves –rippled, crispy-coated morsels with a spicy flavour surge in every bite. Perfect for dipping or simply surfing the waves of fiery flavour, these are made for true heat lovers and spice thrill seekers. Both products are ovenready and made from quality, homegrown New Zealand produce, bringing field-to-fork goodness to every meal.

For more information, visit mrchips.co.nz

LO CAL

NEW HIGH FIBRE + LOW FAT OAT MILK

Otis

Otis High Fibre is packed with prebiotics and free from seed oils, offering only clean, natural goodness, while nourishing and supporting a healthy gut.

Powered by chicory root, this oat milk is rich in fibre and provides a smooth, subtly sweet flavour without any added sugars.

THE ULTIMATE SOLUTION FOR SUPERMARKET FREEZER EFFICIENCY Ulti Group

Reduce the energy costs of your supermarket’s freezer with the Ulti Duo Therm Air Door – the latest innovation in rapid doors.

Designed for high-traffic environments, it features dual insulated curtains and an integrated air curtain, maintaining perfect temperature control of your freezer while allowing fast access.

Say goodbye to unnecessary energy loss and

Made in New Zealand with New Zealand grown oats, pour it over muesli, blend it into smoothies, or enjoy it straight from the carton, it’s the perfect creamy, healthy addition to your day. Available at Woolworths nationwide. For more information, visit otisoatmilk.co.nz

hello to enhanced food safety and operational efficiency.

Trusted by leading supermarkets, this cuttingedge solution is built for speed, durability, and savings.

Protect what matters – your products, profits, and people – with Ulti Duo Therm Series. For more information, visit ultigroup.co.nz or email hello@ultigroup.co.nz

MOTHER EARTH PROTEIN OAT BAKES GREATNESS BAKED IN

Arnott's

Mother Earth has long led the way in ‘better-for-you’ snacking for Aussie and Kiwi families and are bringing innovation to nutritious snacks with their new Protein Oat Bakes – a standout in the category leveraging New Zealand’s most trusted muesli bar brand status (Reader’s Digest most Trusted Brand in

HELLERS IS FREEZING OVER Hellers

Launching on 3rd March 2025, Hellers’ Frozen Pork Range offers a bold alternative in the chicken-dominated freezer category.

With the NZ frozen food market valued at $280 million and growing rapidly, this new range introduces much-needed diversity.

Featuring Katsu Pork Burgers, Sweet Chilli Pork Tenders, and American BBQ

Pork Poppers, the products are designed for Kiwi families seeking quick, tasty, and convenient meal or snack solutions. Backed by a $1 million marketing campaign with national advertising and in-store promotions, this launch is set to be a major milestone for Hellers, combining quality, flavour, and innovation.

For more information, visit hellers.co.nz

Muesli & Snack Bars 2024). Soft, oven-baked bars with pops of crunchy protein crisps are blended with the goodness of wholegrain oats, then baked until simply delicious. These BIG bars are a great satisfying snack with protein and fibre. In two delicious flavours, they’re perfect for the lunchbox,

desk drawer, or gym bag, and will quickly become the new go-to to help keep Kiwis feeling fuller and satisfied for longer. With five BIG 40g bars per pack, they offer great taste, great value, and great quality. For more information, visit www.motherearth.co.nz

GRAIN FREE WET & DRY CAT FOOD

Kiwi Country Pet

Our #1 Ingredient is NZ sourced Cage Free Chicken, Grass Fed Beef and Lamb. All formulas include NZ Green Mussel and outstanding superfoods. Available now. Proudly New Zealand Made and 100% Family Owned by Jeremy & Mary Stewart from Ashburton, Canterbury. Contact 021 0278 9848 / info@kcpet.co.nz

COOLISH FROZEN DESSERT

Tokyo Food

Coolish is a unique, convenient, frozen dessert housed in a squeezable pouch, allowing for an easy, mess-free indulgence. The creamy, smooth texture and rich flavours make it the perfect on-the-go treat for ice cream lovers of all ages. Coolish offers a variety of three delicious flavours - classic vanilla, chocolate and slushy lemonade. Whether you're at the beach, on a road trip, or relaxing at home, Coolish provides a refreshing, portable way to enjoy a dessert… “Anytime, Anywhere!”. For more information please contact Tokyo Food Co. Ltd –matthew.chong@tokyofood.co.nz

JAPANESE FRIED RICE

Tokyo Food

mama san Ajinomoto Japanese Fried Rice offers a delicious and convenient meal solution for busy individuals who crave authentic, flavourful rice dishes. Made with premium ingredients and perfectly seasoned, it delivers a savoury and satisfying taste in every bite. With its quick preparation time, mama san Ajinomoto Japanese Fried Rice is ideal for both home cooks and those looking for a ready-made option. No additional

JAPANESE GYOZA

Tokyo Food

We are sure you’ve tried a dumpling or two, but these mama san Ajinomoto Japanese Gyoza are next level! Affectionately called Hanetsuki Gyoza or “Gyoza with Wings”, they are named after the crunchy wings that form on the dumpling base during cooking. Amazingly, no oil or water needed! Thanks to some cutting-edge technology from Ajinomoto, you can

READY-TO-EAT

United Food Co.

Using the finest ingredients, our authentic, handmade foods from around the world are designed to go from the freezer to your table in under 15 minutes. For more information, email mail@unitedfisheries.co.nz

oil needed! Whether as a standalone meal or a side dish, this fried rice brings convenience without compromising on flavour, making it a go-to option for everyday meals. For more information please contact Tokyo Food Co. Ltd –matthew.chong@tokyofood.co.nz

now make restaurant-quality

Gyoza in your own home! For more information please contact Tokyo Food Co. Ltd –matthew.chong@tokyofood.co.nz

Hanetsuki

packagingdesign balancing food and packaging waste

Whilst the primary function of packaging has always been to protect, contain, preserve and transport a product from paddock to plate, a new wave has risen across the globe with Save Food Packaging Design.

Save Food Packaging has been designed to minimise or prevent food waste by fusing innovative and intuitive design features that can protect, preserve, extend shelf life, easily open and reseal, and provide consumer convenience and portion control; all while meeting global sustainable packaging targets.

“A highlight for packaging in Australia was when the AIP-Led Save Food Packaging Project received the inaugural Food Waste Action Award,” said Nerida Kelton, executive director of the Australian Institute of Packaging (AIP) and vice president of Sustainability and Save Food of the World Packaging Organisation (WPO).

“One of the objectives of the AIP is to establish a voice for Save Food Packaging within the greater

realm of sustainability and packaging design.

The AIP has spent the last seven years talking to the industry about “getting the balance right” between food waste and packaging waste when discussing the environmental impacts of product and packaging. We will continue to have this discussion until everyone understands the role that packaging plays.”

This Save Food Packaging project has provided training and education materials to improve packaging design, material and format selection using appropriate portioning, sealability, resealability features, date labelling, extend shelf life and provide the information required to assist retail, food service and consumers to minimise food waste.

Its design criteria and guidelines that have been developed are being globally disseminated by the AIP and the WPO and Kelton said that this was just the start with the next step being guiding businesses into embedding the 5x Save Food Packaging Design principles into their own business.

More and more packaging technologists across the globe now have an understanding that the packaging needs to be collected, sorted and recycled in the country it is sold in. The challenge for packaging technologists and engineers has become designing optimum packaging with the lowest environmental impact.

Kelton highlighted some innovative trends and examples she observed at the annual Australasian Packaging Innovation and Design (PIDA) awards run by the AIP within Australia and New Zealand.

She mentioned a significant shift to monomaterial packaging, the incorporation of recycled materials, paper-isation as well as fibre-based solutions wherever suitable, with many designers really looking at the end of life and recyclability aspects of the packaging at the start.

The industry has also seen a shift in the last few years with the increase of Australasian Recycling Labels (ARL) being used on packaging to ensure that consumers know how to correctly dispose of the separable components and materials within their homes.

Some ARL logos also provide information for alternate pathways such as container deposit schemes and closed-loop collection drop-off points. QR codes and 2D codes have become invaluable technology not only for consumer communication but also for brands. Kelton added that the next step would be to elevate reuse and refill in more categories.

Another brand example Kelton cited included Naked Rivals’ mission to save imperfect fruit and end food waste at home, providing consumers with convenient food options that did not compromise their need for great-tasting, healthy ingredients that were also sustainably packaged.

In the future, Kelton said that it was necessary to ensure that sustainable packaging design did not cause unintended consequences or trade-offs.

“There needs to be more elevated discussions across the globe around food waste and the true role that packaging can play in minimising food loss and waste.”

The Australian packaging industry has been working in a rapidly changing environment since last year, especially after the announcement from the Department of Climate Change, Energy, the Environment and Water (DCCEEW) that there would be a mandated National Packaging Design Standard established for the country.

Those in the industry have been heavily involved in providing feedback and contributions to the consultation process, with key areas including the ability to reduce and reuse packaging materials, the removal of harmful chemicals such as PFAs, and improving consumer and business education and training around packaging.

Heading into 2025, the DCCEEW will consult with governments and the industry on packaging design guidance from the National Design Standards Working Group, based on best practices and independent expert views.

This Working Group has developed a Design for Kerbside Recyclability Grading Framework that has encouraged best-practice design while allowing packaging to perform its essential functions. It will provide a clear indication to the industry about the importance of recyclability in good packaging design and will also inform Australia’s new regulatory scheme for packaging.

A lot more work will be undertaken by everyone in the industry to review alternate pathways and collection and reprocessing outside of kerbside collection, to ensure that the Mandated National Packaging Design Standard is suitable for everyone in the value chain from SMEs to multinationals. n

Australian Institute of Packaging

u.s. flexible packaging trends, challenges, and opportunities

As we head into 2025, the U.S. flexible packaging industry remains well-positioned to continue to dominate the packaging of products you find in your supermarket aisles.

Dan Felton President and CEO Flexible Packaging Association

According to our recently released “2024 State of the U.S. Flexible Packaging Industry Report,” the U.S. flexible packaging industry was estimated to reach USD 42.9 billion in annual sales in 2023, marking a 3.3 percent growth from USD 41.5 billion in 2022.

We forecast that our industry will grow to USD 43.8 billion in 2024 and to USD 47.3 billion in 2028, representing a compound annual growth rate (CAGR) of two percent from 2023 to 2028.

Flexible packaging continues to hold a significant portion of the U.S. packaging market, representing 20 percent of the total USD 210.8 billion U.S. packaging market. The only category currently surpassing flexible packaging is corrugated materials which account for 22 percent of the U.S. packaging market.

Food packaging for retail, institutional, and non-retail environments remains the largest end-use market for flexible packaging in the U.S., contributing USD 22.2 billion in annual sales, or close to 52 percent of the market.

The medical and pharmaceutical sectors follow closely with USD 6.1 billion in sales, holding a 14 percent market share. Other markets, including beverages, non-retail food, and personal care, make up smaller portions of the market, with each contributing less than six percent.

Monitoring and engaging on federal and state

legislation and regulation in the U.S. is a core function of FPA to protect the growth of the flexible packaging industry. We now have five states with packaging extended producer responsibility (EPR) laws in place, with the programs in Colorado and Oregon going into full effect this coming July.

FPA believes that the Minnesota law is the most producer-friendly and soundest enacted to date. Knowing that many more states will continue to consider packaging EPR legislation in 2025, and it’s not unreasonable to expect that we could see at least two new state laws enacted within the next two years, we’re cautiously optimistic that some of these states will take a more balanced approach like Minnesota did.

To that end, FPA will continue to be actively engaged on this issue in the states to secure the most favourable outcomes possible for the flexible packaging industry.

Other public policy issues impacting flexible packaging on which FPA focuses include advanced recycling technologies, post-consumer recycled (PCR) content laws, labelling bills, and toxic chemical bans, specifically targeting perfluorinated substances (PFAS), polyvinyl chloride (PVC), and polyvinylidene chloride (PVDC) in packaging.

The volume of proposals and new laws we have seen on these issues in the U.S. over the past several years has been unprecedented, and that trend is expected to continue for the foreseeable future.

FPA believes it is vitally important that labelling for recyclability, just like nutritional information and other product communication, be uniform throughout the United States. Labelling based on individual state standards will be devastating to commerce for products people use every day. Further, it will only create more consumer confusion about recycling as people purchase and dispose of goods across state lines. If you want more recycling, more – not less – harmonisation is needed, and the numerous state “one-off” bills we have seen do the opposite.

In this vein, FPA will continue to urge the Federal Trade Commission (FTC) to update its guidance on labelling for recyclability and we will work on supporting Congressional labelling legislation for future introduction.

FPA will continue to oppose PVC and PVDC restrictions and work to ensure reasonable PFAS thresholds in packaging, make sure bans only apply to intentionally added PFAS, and caution lawmakers about a potential materials ban when it comes to PFAS in recycled content.

Finally, with the new year comes a new federal administration and Congress – both controlled by a single party. It is too early in this new year to know for certain where we may see legislative and regulatory proposals directly or indirectly impacting the flexible packaging industry, but FPA will be watching closely for anything and everything, including taxes and tariffs on our products and processes.

While our industry is clearly being challenged by all these public policy pressures, it also creates great opportunities for us to support the consumer demand for our products that is driving our continued growth in the U.S. – and amplify our message about the value of flexible packaging to protect and deliver value packaging products to those consumers.

The Flexible Packaging Association is the voice of the U.S. manufacturers of flexible packaging and their suppliers. The association’s mission is connecting, advancing, and leading the flexible packaging industry.

Flexible packaging represents over USD 42 billion in annual sales in the U.S. and is the second largest and one of the fastest-growing segments of the packaging industry. Flexible packaging is produced from paper, plastic, film, aluminium foil, or any combination of those materials and includes bags, pouches, labels, liners, wraps, roll stock, and other flexible products. Learn more at flexpack.org.

world class start to onfire design's 20th anniversary

To ring in 2025, which also happens to be Onfire Design’s 20th Anniversary, the company has picked up several prestigious international awards.

Three Gold, a Silver, and two Bronze from the World Brand Design Society –recently judged in the UK.

To top it off, Onfire was also awarded Best Agency Work of the Year for its brand refresh of Salash Delicatessen.

What a way to celebrate 20 years in business!

The Best Agency Work of the Year was reflected in three Gold for Salash Packaging, Typography and Brand Redesign.

A small, family-run smallgoods business based in Kumeu, Salash's point of difference is its family

history and geographic origins in Northern Serbia.

The design process explored Eastern European region's visual styles, patterns, and culture, taking historical cues, and reinterpreting them for today’s foodie consumer.

The bespoke wordmark draws inspiration from the Cyrillic alphabet, while Serbia’s national flag directly inspires the colour palette. The simple blue, white, and red also contrast starkly with the earthy tones used by competitor brands.

Early success has seen the brand achieve its goal of being listed in Farro food market stores and positioning in nationwide retailers, proving good design can lead to awards – and real ‘gold’ rewards.

A silver award from the World Brand Design Society went to Onfire client Veesey for Brandmark and Type Design.

Having established itself in the growing dairy-free cheese category, Veesey needed to refresh its packaging and positioning to help differentiate from competitors using similar free-form language and assets.

'Intolerant to boring' became the new position, opening a design language based on happiness, epic food, and enthusiasm. This is reflected in the new Veesey wordmark as well as bright and punchy pack formats.

Veesey is difficult to miss in chillers and challenges consumers to rethink their perceptions of what dairy-free cheese should look like. Something that the Award judges also noticed!

Not to be out done, Rolling Meadow cleaned up with two Bronze Awards for Packaging Design. One for Illustration and another for Product Redesign.

As an existing cheese brand in New Zealand

supermarkets, Rolling Meadow lacked any ownable brand or visual assets which led to the range losing its impact instore and lacking a compelling proposition for the consumer.

The brand's visual language underwent a significant transformation to align with its new positioning “We keep you rolling.” Driving ideas of big energy, healthy fuel, and versatility, the new visual assets are anchored by bold, vibrant, and award-winning food illustrations.

The new brand logo and messaging system also caught the eyes of the judges who rewarded it with Bronze for Product Redesign.

Onfire Design Founder, Sam Allan, is extremely proud of his team’s efforts and acknowledges his clients’ vision for his company’s success. “It was a tough year for all businesses in New Zealand but thanks to our hard-working team, and our clients’ spirit of adventure, we were able to finish 2024 positively –on an international stage. It’s an exciting start to our 20th anniversary year!” n

Igniting New Zealand’s most famous FMCG brands for 20 years.

Where did those 20 years go? It seems like only yesterday that we set up shop.

To all our clients, industry colleagues, and team members down the years, thank you for helping us reach this landmark occasion. Now here’s to the next 20 years.

Ignite your brand now. Call Sam Allan, Managing Director, on 021 608 204 or sam@weareonfire.co.nz.

packagingdesign design for recycling

The Packaging and Packaging Waste Regulation (PPWR) was recently adopted across the EU and will significantly change the packaging landscape. This has required all packaging to be recyclable at a minimum of 70 percent by 2030 and recycled at scale in the EU on average at 55 percent by 2035.

Annick Carpentier Executive Director Global Advocacy Food and Beverage Carton Alliance

The collection of used packaging has not been satisfactory in all member states (MS), which naturally impacted their recycling rate. Therefore, the regulation has mandated the separate collection of all recyclable packaging, meaning that MS will no longer be allowed to landfill or incinerate.

The PPWR also mandated reuse targets for alcoholic and non-alcoholic beverages, except for perishable ones like dairy. The European Commission has been working on defining the methodologies to implement the regulation, and the industry was keen to contribute to the technical rules for the implementation of PPWR.

The new commission will issue several vital strategies, such as the Clean Industrial Act, the Bioeconomy strategy, the Competitiveness Compass,

and the new Circular Economy Act. These strategies strive to support the competitiveness of European industry while promoting a low-carbon economy that is less dependent on fossil fuels and more circular.

“We welcome harmonised rules across the EU as national rules which may be somewhat different from each other imply specific production and labelling which is costly and distracts investments from sustainability to specific requirements,” said Annick Carpentier, executive director Global Advocacy, the Food and Beverage Carton Alliance.

“We hope that MS will implement the PPWR harmoniously as packaging is meant to be transported and used across different markets.”

Carpentier added that consumers and policymakers expected packaging to respond to societal challenges. Packaging needed to be more circular, low-carbon,

resource-efficient, functional to protect food and people, and, if possible, anchored into the European economy.

“We believe that packaging plays a role, and in our case, that role is to provide the functionalities needed to meet societal needs while having the lowest possible environmental impact. Our industry is working tirelessly to design fully renewable and sustainable packaging solutions that meet the needs of both consumers and the planet.”

Complemented by tougher control systems, more design for recycling (DfR) guidelines and standards will streamline packaging design.

Carpentier mentioned some emerging trends, such as artificial intelligence and digitalisation in packaging design, collection, sorting, and recycling, and new packaging types entering dedicated recycling streams.

Digital recognition systems and camera-based

picture identification in sorting facilities or at collection points have made it easier to detect and select packaging correctly and with greater granularity according to its recycling properties.

Recyclers can be supplied with tailor-made input materials, resulting in high recycling yields, highquality materials, and reduced incineration losses.

AI will also allow the storage of packaging in all conceivable variants in a database and its recognition again in the waste stream at all stages where separation is needed.

“We believe that the industry needs to work together along its value chain with partners, suppliers, recyclers, and public authorities. The challenges we all face call for such an integrated and collaborative approach. We look forward to working with global partners to drive a circular bioeconomy and maximise functionality and efficiency along the life cycle.” n

Members working together for a sustainable packaging industry

BUSINESS FUNDING RESOURCE RECOVERY & RECYCLING

Delivering comprehensive product stewardship solutions to enable a circular economy. A circular economy is based on industry, local and central government buying products made from our waste.

Are you buying recycled?

Our schemes include:

Creating a circular economy turning our soft plastic waste into consumable products

Increasing recovery of container glass and improving recyclability

Increasing recycling rates of food and beverage cartons and recycling them into sustainable building supplies

Diverting caps andlids from landfill, and instead placing them back intothe circulareconomy

packagingdesign

moving towards more straightforward packaging

Latest advancements in packaging technology and market research tools like StickyBeek have been game changers, especially in A/B testing.

Laura Feavearyear Creative Director

Creative Jam

The ability to quickly gain real consumer insights has been invaluable, particularly for smaller brands. These brands can now access their target audiences without relying solely on feedback from friends and family.

New Zealand's growing range of local packaging manufacturing options has also benefited considerably.

“We're now able to compete with international suppliers, thanks to the availability of cans, boxes, plastics, and more—without the hefty shipping costs,” said Laura Feavearyear, creative director of Creative Jam.

“This makes the choice between local and offshore suppliers far more balanced, and personally, I’d rather support Kiwi companies anyway.”

Consumers today have become far more detailoriented than they were a decade ago, and Feavearyear believed the economy and the pandemic have significantly contributed to this shift.

People have begun asking more questions about the origins of ingredients or the true meaning of terms like "natural sweetener." This change in consumer behaviour has influenced packaging design, and Feavearyear foresaw a trend towards more straightforward and focused packaging.

Instead of cluttering the front with numerous USPs and badges, she said that brands would concentrate on just the key selling points, freeing up space for more

creative and meaningful use of the back of the pack.

“I've already started experimenting with presenting the mandatory information more innovatively.”

She added that sustainability has always been a complex issue.

“What consumers perceive as sustainable is not always aligned with the full lifecycle of a package.”

Feavearyear highlighted the need for more education about the entire journey—from raw materials to manufacturing- and what happens after disposal. She advocated for teaching people to consume less overall rather than just focusing on reusing individual items.

“The less we consume, the less packaging we need. If we all adopted this mindset and reused packaging more effectively, the demand for packaging could drastically decrease.”

The packaging industry can continue to innovate with more sustainable options, but this must be paired with consumer education about conscious consumption.

“I’m really excited about the future of FMCG in New Zealand. Every new idea that crosses my desk leaves me in awe,” added Feavearyear.

“Despite our small land mass, we’re bursting with big ideas and have an incredibly receptive market to new products. I hope this innovative spirit continues for as long as possible.” n

foodstuffsexpo

innovation meets opportunitY

The Foodstuffs Expo serves as a premier platform for unveiling new products, innovations, and industry trends that will shape the future of grocery retail. Providing direct access to Foodstuffs decision-makers, including supermarket owners, operators, and buyers, the event offers exhibitors a valuable opportunity to build strong relationships and explore potential collaborations.

Bringing together key players in New Zealand’s FMCG sector, the twoday event will offer food and grocery suppliers a unique chance to connect with representatives from Foodstuffs’ New World, PAK’nSAVE, Four Square, and Gilmours stores.

Over 400 supplier partners will gain insights into what’s happening across the Foodstuffs cooperative and explore ways to collaborate on future opportunities.

Building on over a decade of success, the Foodstuffs 2025 Expo will showcase the latest food, beverage, and retail technology innovations. This has allowed suppliers and retailers to network, discover trends, and explore solutions shaping the industry's future.

"We believe our industry is important to New Zealanders, and it's key that we engage and connect with our partners to keep growing what we can offer to our customers,” said Foodstuffs North Island CEO Chris Quin.

“The Expo is a chance to meet face-to-face, connect with people across our co-ops and the wider industry, and work together to deliver better value and more innovation for New Zealanders.”

Quin added that he was always impressed by the innovation and creativity of New Zealand grocery suppliers and that hearing about their products and meeting the people behind them was a highlight.

We believe our industry is important to New Zealanders, and it's key that we engage and connect.

This year’s expo will feature a new addition: Wholesale Day, inviting 50 key wholesale customers to the event for the first time. These guests will tour the expo with Foodstuffs team members, meet suppliers with wholesale offerings, and explore opportunities to strengthen their partnerships.

"Our new Wholesale Day is all about building stronger connections. It’s an exclusive opportunity for wholesale customers to meet our team and suppliers, discover the latest products and innovations, and forge partnerships that drive growth and success for everyone," said Cindy Chaimowitz, Foodstuffs North Island General Manager of Wholesale and Customer Services.

Chris Quin CEO Foodstuffs North Island

Other event highlights will include the New Product Development (NPDs) zone near registration showcasing supplier’s wares, exhibitor sponsorship opportunities across merch and digital screens, Plant and Equipment Zones, and The Village, a selection of emerging suppliers across the co-op.

With over 390 exhibitors, the Foodstuffs 2025 Expo will be held on the 5th and the 6th of March at Claudelands in Hamilton. n

exploring fmcg from tesco to foodstuffs

Hailing from the UK, Ayesha Connaughton began her career as an assistant category manager at Tesco's headquarters.

“It’s a rather unusual story, but what truly inspired me to pursue this industry dates back to a geography lecture I attended on the concept of globalisation at Durham University,” said Connaughton.

“We watched a documentary about a farm in Zimbabwe that supplied mangetout (snow peas) to Tesco at such an immense scale that the workers believed the Tesco flag on the farm was a national flag, not that of a retailer.”

The documentary captivated her, and it was no surprise that Tesco was the company she applied to upon graduating.

A year later, with Tesco's experience under her belt, Connaughton was approached to join the graduate programme at Premier Foods, a British food manufacturer known for iconic brands like Bisto Gravy and Oxo Cubes.

For six years, the company supported Connaughton in several roles and departments, giving her a cross-functional understanding of FMCG, from idea conception under procurement to

in-store activation with RGM and sales.

At 29, she and her husband moved to New Zealand, where she joined the Simplot NZ team and learned everything from the ground up about the New Zealand market and Foodstuffs North Island.

She then moved up to a Foodstuffs ‘National’ position with Red Bull New Zealand, which broadened her knowledge of Foodstuffs South Island and the beverage world.

Today, Connaughton is the National Business Manager—Foodstuffs at The Collective NZ, managing not only Foodstuffs nationally but also the field team across the country.

In each company, Connaughton has had some incredible highlights, such as bringing a Formula 1 car into the Foodstuffs head office and Pak'N Save stores in partnership with Red Bull New Zealand. The latest with Epicurean Dairy would be being nominated as a finalist by Foodstuffs North Island in the Grocery Partnership Awards.

Since she spent only five years in New Zealand, much of Connaughton’s inspiration came from the earlier stages of her career in the UK. One person who stood out was Jo Whitfield, the former CEO of The Co-op Food, a UK-based grocery retailer.

She mentioned that Whitfield hosted a series of events called "Grocery Girls", which brought together women from both the supplier and retailer sides of the industry to network and inspire one another. Every event Connaughton attended offered something new, allowing her to hear from incredible female leaders

across the UK’s FMCG sector.

At the same time, Connaughton was proud to be working for a company in New Zealand with the majority of women in leadership positions.

“At Epicurean Dairy, women outnumber men across the business, which is empowering and inspiring. It’s a refreshing shift from the days when it was discussed at Grocery Girls that only eight percent of senior leadership roles in grocery were held by women.”

Another big inspiration for Connaughton has been her older sister, Naomi Rigby.

“Naomi has always shown me that women can achieve anything we set our minds to and consistently pushes me to reach even greater success. She keeps me on my toes as I strive to keep up with her accomplishments.”

Over the years, Connaughton has learned that building connections is one of the most powerful tools.

“Step outside your comfort zone and attend that networking event, even if you feel like an outsider or won’t know anyone. Conquer that imposter syndrome and introduce yourself to that peer in the industry.” n

Fyffes Gold PineappleCrownless

& HEALTHY TREAT

Recipe inspiration at its finest

Official Distributor

anz insights on probiotics and botanicals

Australasia’s wellness landscape and opportunities for probiotics in packaged products

Research Manager

Euromonitor International

Digestive health has become a key focus for Australians prioritising personal wellness, and this has driven increased spending on products featuring probiotics and prebiotics across consumer health, functional foods, and beverages.

Euromonitor International’s Global Consumer Trends 2025 report explores key shifts shaping consumer habits. One of the trends, ‘Healthspan Plans’ identifies wellness as continuing to be a top priority. Notably, focus has shifted to long-term, proactive health management, with consumers now investing in holistic well-being to live healthier for longer.

In Australasia, brands have been innovating across multiple food segments to meet rising demand for functional products that support gut health and overall well-being, and probiotics are no longer just limited to traditional categories like yoghurts.

Dairy

In the dairy industry, the probiotics trend is particularly evident in the yoghurt category, which has experienced rapid growth fuelled by innovations in packaging, flavour combinations, and the inclusion of probiotic cultures. Capitalising on the demand for high-protein products, Farmers Union Greek yoghurt introduced its Protein + Prebiotics range, offering options like a probiotic-boosted yogurt with one

billion probiotics per serving, a vitamin D yoghurt for bone health, a high-protein yoghurt with 12 grams of protein per serving, and a lactose-free variant. Additionally, a key player in dairy, Vaalia Probiotics, has introduced probiotic kefir yoghurts containing 14 active strains of gut-friendly bacteria designed to promote digestion and immunity.

Soft drinks

The incorporation of functional ingredients in soft drinks, including probiotics, adaptogens, and added vitamins, has expanded consumer appeal in the carbonates sector. For example, Australian soft drink company, Bobby, which launched in 2023 offers a low-sugar, sustainable soft drink enriched with probiotics for gut health.

The trend also extends to the premium juice sector, where juice brands like Nudie are innovating with functional offerings. Nudie’s new Juice Shot range delivers concentrated benefits, such as antioxidant, digestive, and immune support, without added sugar or artificial ingredients. These developments highlight how brands across categories are meeting growing consumer demand for wellness-oriented products.

The rising trend of botanical ingredients highlights Australian consumers' growing preference for natural, organic product attributes paired with added health benefits. This shift is particularly evident in the tea market, where the fruit and herbal tea sub-category has seen heightened demand driven by an emphasis on wellness and premiumisation. Brands like Twinings have embraced this trend with their Benefit Tea range, offering natural blends targeting specific health needs such as digestion, energy, immune support, and relaxation.

Natural functional ingredients are spurring innovation across categories in the soft drinks sector, catering to consumers seeking products that address health concerns like brain health, stress management, and digestive wellness. Nootropic drinks have gained traction, with examples like Ārepa’s Brain Drink, developed by neuroscientists to enhance cognitive performance under stress, and offerings from Savvy Beverage and Nexba, which have established strong presences in this market.

Energy drinks are also evolving, with brands incorporating botanical ingredients and natural caffeine sources like yerba mate, as seen in Martay’s sugar-free energy drink featuring South American yerba mate extract and natural fruit flavours. This shift reflects a broader consumer preference for clean-label, health-conscious beverages.

In terms of use of botanical ingredients, these are gaining traction among Australasian consumers for their perceived natural benefits. Beverages are a particularly active space for innovation. For example, Meluka Australia has introduced the P3 Gut Builder, a postbiotic tonic featuring the exclusive Lactobacillus rhamnosus Beebiotic strain. Enhanced with seven multi-strain probiotics, this drink targets consumers prioritising digestive health.

Snacks

Even traditionally indulgent segments such as snacks are embracing probiotics. For instance, Perkii Probiotics, launched Australia's first probiotic gelato in collaboration with macro-friendly gelato label FitLato. With one billion targeted-release probiotics per tub, the gelato is crafted to withstand stomach acids, offering a gut-friendly treat that doesn’t compromise on indulgence.

Others such as Nutraceuticals and Functional Foods Company, Krumbled Foods, have expanded their range of Beauty Bites snack bars to Chemist Warehouse stores nationwide. Its collagen and gut health snack bars come in flavours like peanut butter, hazelnut, white chocolate raspberry, and salted caramel, blending functionality with convenience and flavour.

As consumers increasingly seek healthier alternatives without sacrificing taste, the above-mentioned products offer a satisfying option that supports their wellness goals. Retailers can respond by expanding their range of better-for-you snacks, to appeal to shoppers prioritising both enjoyment and health.

storespotlightlocal

FOUR SQUARE PIRONGIA

Owned and operated by Chris and Libby McDonnell, Four Square Pirongia has continued to improve its ability to meet the needs of its local community.

The store has increasingly become an ideal place for customers to replenish their essentials with fresh meat, bread, and produce. McDonnell highlighted that the fresh and food-to-go categories had seen significant growth.

“Food-to-go produced in-store and bought in is a huge growth area for us. Busy people and families who need something on the go can trust our store and brand to fulfil that mission. Our produce is also top-notch with a wide range and competitive pricing,” said McDonnell.

“We are hellbent on fitting as much range and fresh options as possible to better serve our local customer base and appeal to those travelling through on SH 39.”

Four Square Pirongia recently underwent an upgrade with new features, such as the installation of a kitchen, new refrigeration, new checkout counters and self-checkouts and a vast lineup of hot and cold food-to-go options.

Another major highlight of the store includes an excellent liquor section with a walk-in beer chiller.

“We engaged with RCG in October 2023. They were the architects that brought our vision to life. We did as many changes as we could ourselves, and used local contractors to do the skilled work.”

The building work began in September 2024 and

was completed during Christmas week, with the final signage being installed.

“We project managed it ourselves and used friends and family to do a lot of the work, like the outdoor garden, painting and lots of moving things around. We were on a tight budget, so doing as much of it ourselves was key.”

Over the next 12 months, McDonnell said the plan would be to keep adding to the offer and responding to customer feedback. They have already made available a variety of plant-based and sustainable options as suggested by some of the store’s regular customers.

“Our local touch is pretty cool. There are a lot of cool local stores, but we are biased and think our customers and staff are the best. Our store has Utes running in the carpark, red bands kicked off at the door, and people consistently running into each other in the aisles and having a good old chin wag as we are at the heart of the town.”

Four Square Pirongia has supported many local groups, clubs, charities, and the Pirongia Volunteer Rural firefighters. It also has a free BBQ that can be used for fundraising.

“We are just so grateful to own a store in Pirongia. We love our customers, team, and fellow Foodstuffs members.” n

PROTEIN-PACKED ICE CREAM TO REVOLUTIONISE FROZEN DESSERTS

Known for delivering nutritious, convenient meals tailored for fitness enthusiasts and health-conscious individuals, Swolefoods’ new protein ice cream upholds the brand’s commitment to balancing quality with indulgence. Crafted to satisfy sweet cravings without compromising health goals, the ice cream features clean ingredients, no added sugar, and is gluten-free, low carb, and packed with high-quality protein—making it a standout addition to any supermarket's frozen aisle.

“We developed this protein ice cream because our customers crave more than just healthy meals—they want treats that seamlessly fit into their lifestyle,” said Taz, founder of Swolefoods. “It’s the ideal fusion of indulgence and nutrition, giving people the freedom to enjoy a sweet treat guilt-free.”

The protein ice cream range boasts a variety of flavours, from timeless classics like vanilla and chocolate to inventive options such as salted caramel, cappuccino, and mango. Each flavour is designed to deliver a rich, creamy texture and a satisfying taste experience. Perfect as a post-workout snack or a wholesome dessert, each serving supports a healthy lifestyle without sacrificing flavour.

Auckland-based Swolefoods, renowned for its high-protein, ready-made meals, is pushing the boundaries of health-focused convenience foods with the launch of its newest product: a protein ice cream range. This innovative offering provides a 'better-foryou' alternative to traditional frozen desserts, catering to the growing consumer demand for nutritious treats.

This product launch marks another milestone in Swolefoods’ impressive growth within the New Zealand market. The brand has become a household name for health-conscious consumers seeking convenient, nutritious meal options. With highprofile partnerships, including collaborations with the Blues rugby team (2023-24), Canoe Racing New Zealand, and multiple gym franchises, Swolefoods has established itself as a trusted name in the health food space. The brand’s meals are now also featured in

select Mobil gas stations, further expanding its reach.

“One of my primary goals this year is to broaden our offline presence, making our healthy meals and dessert options easily accessible to consumers in their everyday shopping destinations,” said Taz, who is actively seeking new retail partners to stock the Swolefoods range.

Retailers aiming to diversify their frozen offerings with health-forward products will find Swolefoods' protein ice cream range a compelling addition.

As consumers increasingly seek a balance between indulgence and wellness, this new product line offers the perfect solution—delivering exceptional taste and nutrition in every scoop.

For more information about ranging Swolefoods ready made meals and its new protein ice cream range, visit www.swolefoods.co.nz or contact Taz by emailing info@swolefoods.co.nz n

FOODSTUFFS 2025 PARTNERSHIP AWARDS

Every product on Foodstuffs’ supermarket shelves started as an idea and a dream, brought to life by the co-op’s incredible suppliers' passion, dedication, and innovation.

The 2025 Foodstuffs Partnership Awards is a chance to celebrate those who turn their vision into reality, filling grocery baskets across New Zealand with quality, innovation, and value.

The awards ceremony, held at the Foodstuffs Expo in Hamilton, will attract more than 600 guests, including 59 outstanding finalists. It will recognise excellence, innovation, and collaboration in the grocery industry.

“The past few years have tested New Zealand’s grocery sector, with inflationary pressures and unpredictable weather events challenging supply chains,” said Foodstuffs North Island CEO Chris Quin.

“Through it all, our supplier partners have continued to show dedication, agility, and innovation - qualities that drive our industry forward.”

The 2025 Awards will recognise 59 exceptional finalists and 14 award winners, strengthening partnerships between Foodstuffs and its suppliers. It will also support Hamilton’s economy by hosting the Partnership Awards and the Foodstuffs Expo.

Foodstuffs North Island and Foodstuffs South Island will present four awards for their Grocery, Fresh, Liquor, and Vendor-Managed Inventory partnerships.

"New Zealanders expect great value and exciting new products when they shop, and that’s only possible through strong supplier relationships. The Partnership Awards are a key moment to connect, celebrate, and set the stage for the future of our industry,” said Foodstuffs South Island CEO Mary Devine.

Five national awards will also be presented, including the National Partnership Award, which honours the top supplier in various categories, Wholesale Excellence, Precision Media Campaign of the Year, and Foodstuffs Own Brands Partnership.

The HereforNZ Award also recognises partners making a difference in sustainability, affordability, and community well-being. n

New Zealanders expect great value and exciting new products when they shop, and that’s only possible through strong supplier relationships. The Partnership Awards are a key moment to connect, celebrate, and set the stage for the future of our industry,

Mary Devine CEO

Foodstuffs South Island

blending traditional & modern egg farming practices

Members and farms of the Independent Egg Producers Co-operative Ltd (IEP) have been family-run for generations, consistently delivering eggs with care and reliability.

The co-operative is 100 percent New Zealand-owned and regionally based, offering locally-produced, fresh, highquality eggs under the New Day and Morning Harvest brands.

With a strong commitment to traditional farming practices as well as modern technology, the co-operative has ensured that every carton of eggs represents the values of ‘local’, ‘community’, and ‘provenance’.

Each local farmer has also adopted the Trace My Egg stamping technology, ensuring all New Day freerange and Morning Harvest barn eggs are stamped with the ‘Trace My Egg’ compliance programme (www.tracemyegg.co.nz).

This has allowed stockists and consumers to

confidently purchase these brands, knowing the exact farm of origin for each egg and being assured that the eggs are genuinely ‘true to label’.

IEP also supplies other egg brands, including Sure As Eggs, The Chook Farm, and Bowalley.

To place your orders or for further information, please contact 0800 787 327 or email info@independenteggs.co.nz n

foodstuffsexpo

combining creativity with strategy

Growing up, Saskia White was always drawn to creative outlets like graphic design, photography and crafting. She was unsure about her career path until she began working as a marketing assistant in her first corporate role.

She started as an administrator at Harcourts HQ when she discovered she was drawn to the ever-evolving marketing world. She took on extra work to support the marketing team and even requested one-on-one mentoring sessions with the marketing manager.

White soon realised that marketing was right for her as it enabled her to express her creative flair and scratched the part of her brain that loved a challenge. At the same time, the role allowed her to work on strategic business goals.

From there, she started her marketing studies and has been in the field ever since.

Only five years ago, White dipped her toes into the supermarket industry by joining the PAK’nSAVE

marketing team. She has enjoyed working on meaningful campaigns that resonate with consumers every day and seeing them come to life in the flesh.

At present, White has been working with the Four Square team. Her manager, Lauren, has been an empowering mentor. White described her as a fierce leader who took on any opportunity for the team to reach the larger vision and goal for the brand.

“It was a privilege to be a part of the Four Square team as we hit the 100-year milestone last year – it’s a rare opportunity to help deliver the success of a brand that has been serving Kiwis for a century,” said White, Owned Channels Marketing Specialist at Foodstuffs North Island Limited.

“A highlight during this time was working on

multiple campaigns that celebrated the centennial with customers, store owners and wider support centre teams.”

She added that she loved the challenge of finding new and innovative ways to capture attention, solve problems and connect with customers. She advised others in the marketing world to celebrate the wins, keep experimenting and learn new ways to offer real value to the audience.

“The industry is always changing. There’s no room for boredom. Don’t be afraid to take bold action. Seek out and put your hand up for opportunities that align with your goals – don’t let the fear of failure get in the way of your growth.” n

Our Freezer Door Solutions, High Speed Doors, and Swing Doors are designed to keep your store cool, reduce energy costs, and prevent pests – all while maintaining efficiency and safety.

With 30+ years serving supermarkets, we provide: NZ-made solutions tailored to retail needs. Trusted by retailers nationwide.

Ongoing service and support, even after installation.

Let us help you safeguard your store and profits!

foodstuffsexpo

With an expert culinary team driven by innovation, creativity, and premium ingredients, Newly Weds Foods (NWFAP) has continued to stay on top of global food trends, providing customers with the food solutions they seek.

NWFAP offers an extensive range of marinades, seasonings, batters, breadcrumbs, biscuit crumbs, specialised coating systems for various applications, as well as functional ingredients for processed meat products.

They have been renowned globally for their premium coating systems, particularly the Japanesestyle breadcrumbs, popular among celebrity chefs. The unique process creates long, delicate slivers of breadcrumb that provide a “melt-in-the-mouth” texture.

Well established within food manufacturers and

expertly crafted food solutions foodstuffs stores in wellington join recycling scheme

With curbside recycling no longer accepting caps and lids, Foodstuffs has partnered with the Packaging Forum to support this nationwide recycling initiative.

Collection points are now available in 11 New World and PAK’nSAVE supermarkets across the region, making it easier for shoppers to do their bit for the environment.

The busy, accessible locations of supermarkets mean thousands of Wellingtonians can participate in the programme as part of their everyday routine.

The scheme officially launched in Wellington with a special event at PAK’nSAVE Lower Hutt.

Since its initial launch in September last year, the Caps and Lids Recycling Scheme has already diverted

QSRs, NWFAP has become a key supplier in New Zealand, serving not only those within the Foodstuffs Co-Op but also companies like Tegel, ANZCO, Ingham’s, Neat Meat, Sealord, Fonterra, George Weston Foods, First Light, Nestlé, and Heinz, among others. They also supply through other channels, including directly to grocery stores and through the back of the house into service deli, butchery, seafood, and bakery sectors.

Globally integrated yet locally focused, NWFAP has also remained committed to addressing various changes within the sector, like plant-based diets, meat and

seafood production, and future supply chain issues.

The company’s New Zealand facility also offers solutions for gluten-free products, blending (such as batters, gravy, powder stocks, cake mixes, bread additives, and doughnut batters), curing (wet and dry marinades), sauces and glazes (including chilli, BBQ, and garlic aioli), dressings (such as mayonnaise, tartare, and ranch), and both Japanese Panko and TLC breadcrumbs. The facility operates to the highest standards, maintaining BRC “AA” certification.

For further enquiries, please contact NZSales@newlywedsfoods.co.nz n

The scheme is an industry-funded initiative operated by The Packaging Forum, designed to ensure caps and lids are collected, processed, and given a second life as new products.

Community enterprise Earthlink, based in Lower Hutt, will collect the recycling boxes from participating stores and community hubs for transport to processing partners.

Metal caps will be sent to New Zealand-based recyclers such as Hayes Metals and Simms Metals.

approximately four tonnes of plastic and metal caps and lids from landfills.

The expansion into Wellington marked another milestone, with the capital joining Auckland, Tauranga and Christchurch, bringing the number of drop-off points to almost 50 across New Zealand, with 30 of the sites being Foodstuffs supermarkets.

“We’re proud to be both a foundation partner and a delivery partner for this important new recycling initiative. As a 100 percent New Zealand-owned and operated co-operative of local grocers, we take our responsibility to the environment seriously,” said Debra Goulding, Sustainable Packaging Manager at Foodstuffs.

“By making it easy for our customers to recycle their caps and lids at New World and PAK’nSAVE stores, we’re ensuring valuable packaging materials stay in circulation rather than ending up in landfills.”

With financial support from Pams and a commitment from store owners to manage collection points, Goulding said they were helping drive real change.

PACT Recycling will process plastic caps in Auckland before sending them to Australia for final recycling into new products like wheelie bins and plant pots.

The programme has been looking to expand to Hamilton and Dunedin in April, with work underway to ensure the infrastructure and partners are in place to support the initiative. n

THE POWER OF DATA: DRIVING SALES AND RANGING SUCCESS

In today’s competitive food and beverage industry, manufacturers must innovate constantly to secure prime shelf space and drive sales. Datadriven decisions are no longer optional—they are essential. However, choosing the right data to ensure maximum return on investment (ROI) is a critical challenge.

Leveraging Live Data for Immediate Impact

Live data provides real-time insights into product performance on supermarket shelves. This data helps ensure products are consistently stocked, reducing out-of-stock situations and improving sales. Manufacturers can also assess the success of promotions as they happen, allowing mid-campaign adjustments for maximum impact. While invaluable for agile decision making, live data requires robust infrastructure, skilled personnel to analyse it, and an active sales or field team to act on the findings.

Historical Sales Data for Strategic Planning

Historical sales data offers long-term insights, identifying seasonality patterns, sales trends, and price elasticity. It helps manufacturers anticipate demand, allocate resources, and make informed decisions about product support, reformulation, or discontinuation. While invaluable for strategic planning, historical data is most effective when used alongside live and shopper data, as past trends do not always predict future performance.

Shopper and Consumer Insights

Understanding the shopper and consumer is crucial. Shopper insights reveal purchasing habits, preferences, and how customers navigate product sections, while consumer insights address the end user's needs and expectations. Quite often the shopper and consumer are not the same person.

These insights inform product development, marketing strategies, and retailer negotiations. For example, demographic and psychographic data enable manufacturers to create tailored products and campaigns. Additionally, shopper feedback can inspire innovation, addressing unmet market demands and ensuring new products meet expectations. With 60 to 70 percent of new products still failing, this data is vital for success.

The Synergy of Data Types

To maximise sales and secure shelf space, manufacturers must integrate live data, historical data, and shopper and consumer insights into a unified strategy.

• New Product Launches: Historical data identifies market gaps, shopper insights guide design, and live data tracks launch success.

• Negotiations: Comprehensive data builds compelling cases for shelf space by showcasing past performance and future potential.

• Proactive Planning: Combining data types enables predictive analytics, helping forecast demand and address potential challenges pre-emptively.

Challenges and Considerations

Consolidating diverse data sources into actionable insights can be complex, requiring significant

resources or external agency support. Costs are another consideration; while these data types deliver value, manufacturers must ensure the investment is ROI-positive. If not, it’s worth questioning whether the data is truly necessary.

Conclusion

The food and beverage industry is experiencing a data revolution. Manufacturers who embrace live POS data, historical sales data, and shopper insights can make smarter decisions, grow sales, and secure valuable supermarket ranging. In a world where consumer preferences and market conditions shift rapidly, data and truly understanding both your shopper and consumer is the compass guiding manufacturers toward sustainable success.

Explore Opportunities

SupermarketNews is excited to be onsite at Foodies Expo 2025, connecting with industry leaders, innovators, and suppliers at one of the year’s most anticipated food sector events. As New Zealand’s leading digital magazine, website, and social media platform for the grocery and FMCG industry, we deliver the latest insights, trends, and developments shaping the retail landscape. Visit us at Stand 621 to meet the team, discuss market trends, and explore opportunities to feature your brand across our digital platforms. Whether you’re launching a new product, looking for industry insights, or wanting to boost your brand’s visibility, we’re here to help you stay ahead in this fast-moving industry.

Let's connect come and see us at Stand 621

COSELL supplierspotlight PURE OIL

Your refrigeration partner for every step of your business journey.

CoSell is a full-service commercial refrigeration solution that grows with your business. From your first store to a to a thriving supermarket, we are dedicated to supporting you every step of the way.

We provide not only high-quality cabinets but also expert installation, refrigeration plants, servicing, and ongoing maintenance. CoSell uses the latest in CO2 technology and employs expert technicians to provide the most energy efficient solutions. We’re proud to forge lasting partnerships, empowering store owners at every stage of their journey.

Join us at the Foodstuffs 2025 Expo – Stand 453, to view our latest products and explore how we can champion your business now and into the future.

With warehouses in Auckland and Christchurch, CoSell proudly serves businesses throughout New Zealand, Australia, and the Pacific Islands.

Our warehouses are located at: 85 - 89 Leonard Rd, Penrose, Auckland or 6 Kennaway Road, Woolston, Christchurch. Visit: www.cosell.co.nz

French Bakery’s baked products, including our sauced pizza bases and garlic bread, are designed to offer exceptional quality and flavour, making them an ideal addition to supermarkets across New Zealand. Crafted with premium ingredients, our sauced pizza bases come pre-sauced, delivering a rich, authentic taste that saves time while enhancing the overall pizza experience.

Our garlic bread is equally impressive baked to a crispy perfection with a rich, delicious garlic spread that’s sure to please. It’s the ideal side dish or snack, providing customers with a convenient, flavourful option for any meal.

By offering these high-quality products, supermarkets can meet the growing demand for quick, delicious, and easy-to-prepare meals. French Bakery’s commitment to consistent quality and bold flavours ensures that customers will return time and time again, making it a strong addition to supermarket shelves. With a focus on convenience and taste, French Bakery’s products are sure to be a favourite in households across New Zealand. For more information, visit frenchbakery.co.nz

From home kitchens to top restaurants, The Good Oil has become a trusted favourite for its fresh taste, affordability, and versatility. Coldpressed in Canterbury from high oleic rapeseed and high oleic sunflower crops grown by dedicated Kiwi farmers, it’s packed with natural goodness and perfect for frying, roasting, baking, dressing, and BBQ.

Pure Oil New Zealand partners directly with local growers, helping to support sustainable farming and crop diversity across the country. Cold-pressing ensures the oil retains its natural golden colour, flavour, and beneficial properties—without the need for heat or chemicals. Naturally high in monounsaturated fat, The Good Oil is a great choice for everyday cooking, with healthy fats that are recommended for heart health.

Because The Good Oil is grown and pressed right here in New Zealand, it reaches kitchens at peak freshness. With its high smoke point and smooth, clean taste, it’s an everyday essential for everything from crispy roast veggies to vibrant dressings.

Proudly grown, cold pressed, and enjoyed in New Zealand. For more information, visit www.thegoodoil.nz or contact thegoodoil@pureoilnz.co.nz

L’Authentique have made quality sausages with authentic flavours true to their European heritage here in Aotearoa for over a decade. Now they’re making dinners and entertaining even easier with a range of ready made meatballs. Available in Moroccan and Italian, they’re a gourmet twist from the everyday and the perfect size for adding to a sauce, or serving on a platter. Of course, like everything we do, they’re free of unnecessary additives or any fillers.To find out more about this exciting new product talk to Murray. Contact Us | 021 535 279 | sales@lauthentique.co.nz

DR. BECKMANN

Dr. Beckmann cleaning products are renowned for their exceptional quality and effectiveness, consistently earning recognition for their performance. With a wide range of household cleaning and laundry solutions, Dr. Beckmann offers specialised products designed to tackle everything from deep stains and washing machine care to fabric and surface maintenance.

The brand's innovative formulas have set new standards in the industry, making cleaning tasks easier and more efficient. Their commitment to quality is further validated by numerous awards, showcasing the trust consumers place in their products.

Whether it’s for laundry care or general household cleaning, Dr. Beckmann’s award-winning solutions deliver outstanding results, ensuring your home stays spotless while preserving fabrics and appliances. The brand continues to lead the way in cleaning innovation, offering products that are both highly effective and user-friendly.

For more information please contact Tollesbury Enterprises info@tollesbury.co.nz 09 421 0190 or visit www.drbeckmann.co.nz

The Packaging Forum has been working for more than 20 years with its members and service providers to develop and deliver, comprehensive sustainable voluntary product stewardship solutions.

From facilitating recovery and recycling systems for glass, to developing schemes for soft plastic, food and beverage cartons and, most recently, caps and lids, the Forum helps to reduce waste, maximise material recovery and support New Zealand’s recycling and circular economy.

Lyn Mayes, Packaging Forum scheme manager said, for a true circular economy, the entire process needs to be economically and environmentally sustainable keeping products in circulation, which reduces waste and impact. Critical to success is a well-supported recovery network that streams collected material efficiently and effectively; and, in turn, it is imperative that industry, local and central government, as well as consumers, buy products which are made from our waste.”

“Ultimately, if we’re not buying products made from recycled material, are we really recycling?”

“We collect and prepare materials for reprocessing but without consistent and growing demand for the products which are manufactured from our waste, the circular economy will break down,” said Mayes.

For more information on the products made by our partners, visit www.packagingforum.org.nz

DKSH NZ, is a leading market expansion services provider, specialising in offering truly tailored solutions to businesses seeking to grow their presence in New Zealand.

Part of the global DKSH Group, which operates in over 35 countries, DKSH New Zealand Consumer Goods, focuses on helping clients expand their market reach with omnichannel capability including traditional trade and CVS.

Our unique value is in the ability to tailor our model to your specific needs from full service to in field execution, with all partnerships being underpinned by data-led decision making and best in class execution in performance marketing, distribution, and logistics.

Our business is about more than simply the exchange and promotion of goods, but rather taking on a profound responsibility for your products and brands. Our specialist teams proactively provide strategic advice based on their experience, know-how and networks.

DKSH has a deep understanding of the New Zealand retailer landscape and a robust network across local and Asia Pacific markets.

For more information, visit dksh.com/nz-en/home.

Granarolo New Zealand is dedicated to bringing the finest European food products to New Zealand, ensuring authenticity, quality, and innovation across its extensive range. As a leading importer and wholesaler, the company offers a diverse portfolio of over 1,000 products across frozen, chilled, and ambient categories.

Supplying supermarkets, foodservice providers, and manufacturers, Granarolo New Zealand caters to various industry needs, from premium retail selections to catering solutions and bulk ingredients for food production. Each product is carefully sourced from Europe, reflecting a commitment to tradition and excellence while meeting the evolving demands of the New Zealand market.

With a focus on quality and convenience, Granarolo New Zealand provides supermarket buyers, chefs, and manufacturers with access to high-quality European ingredients that enhance culinary experiences. From traditional Italian cheeses to gourmet frozen meals and essential pantry staples, the company ensures that every product meets the highest standards. By combining passion for food with ongoing innovation, Granarolo New Zealand continues to be a trusted partner in delivering the true taste of Europe.

For more information on the product range, visit us at Stand 620 or contact the team today at info@granarolo.co.nz or (09) 551 7410

supplierspotlight providing consumer-driven market solutions

Acorn Group has been helping FMCG brands thrive in the New Zealand market since 2007. With a team of specialists passionate about bringing brands to life, the company focuses on delivering consumer-driven solutions through expertise in market execution across grocery, independents, foodservice, convenience, and pharmacy. By providing tailored strategies and hands-on support, Acorn Group enables brands to establish a strong presence and connect with Kiwi consumers in meaningful ways.

With a tight-knit team and a flat structure, Acorn Group ensures brands have direct access to decisionmakers, fostering a collaborative approach to growth. The management team, made up of experienced entrepreneurs, understands the unique challenges and opportunities involved in building brands in New Zealand. Their firsthand knowledge allows them to provide valuable guidance and strategic insights, helping brands navigate the complexities of the market with confidence.

Beyond sales, Acorn Group offers a full suite of inhouse capabilities, including marketing strategy, data insights, trade marketing, customer service, logistics, procurement, and merchandising. This end-to-end approach ensures brands receive comprehensive support at every stage of their journey, from market entry to sustained growth.

Over the years, Acorn Group has built longstanding partnerships with well-known brands such as GoodnessMe, Exotic Food, Flying Goose, Enso,

Nairns, Natvia, and CLIF. The Acorn team structures resource accordingly, to best fit the brands key needs for market growth. In October, the company welcomed Oatly, recognising a strong alignment with the oat milk brand’s values. For over 25 years, Swedish based Oatly, the world’s original and largest oat milk company have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health, the brand is on a global mission to help drive positive change for the planet. More recently, the team were excited to add to their beverage portfolio, Jarritos, the iconic and most popular soft drink brand from Mexico. Established in 1950, and sold in 42 countries, Jarritos has been available in New Zealand for 10 years and has a great loyal following, so the Acorn team are looking forward to expand on this footprint making it available through more retailers nationwide. Made with cane sugar and natural colours the proprietary clear glass bottle lets the vibrant colours and flavours speak for themselves. Committed to enhancing consumer choices,

supporting retailers, and creating opportunities for brands, Acorn Group continues to strengthen its portfolio, explore new partnerships, and drive sustainable growth in the market. By focusing on innovation and long-term success, the company looks to align global brand ambitions with local opportunities. If you want to get in touch with the team, contact them at acorngroup.co.nz, or call on 09 273 1252. n

taste good, do good, be good

Since its launch, GoodnessMe has grown alongside the snacking category, continuously innovating to address everyday snack-time challenges. The brand has also built one of the strongest consumer loyalties in the market.

Focusing on innovation, exciting flavours, and new formats, the brand keeps things fresh for loyal fans while attracting new consumers and expanding usage occasions.

In 2025, GoodnessMe will introduce even more variety with a larger family pack, a limited-edition Grape flavour supporting KidsCan, and an all-new rope-style format that adds extra fun to the range.

These launches follow the success of last year’s single-serve packs, giving consumers even more ways to enjoy their favourite snacks.

Whether it’s a family-sized pack for sharing, a single-serve for on-the-go, or the new ropes for a

unique snacking experience, GoodnessMe continues to innovate to meet different snacking needs and drive category growth.

Beyond great taste, GoodnessMe is passionate about giving back. The brand actively supports local initiatives like KidsCan LTO, community events such as XRace, and other family-focused programmes. Through continuous sampling and experiential activations, GoodnessMe ensures that more people experience and enjoy its delicious snacks firsthand.

With a range of real fruit snacks that are both satisfying and packed with added nutritional benefits, GoodnessMe is a go-to choice for busy families looking for good taste and great value. Whether a quick pick-me-up or a convenient snack for active lifestyles, every bite is made with care.

Driven by a commitment to better snacking, stronger communities, and a healthier planet, GoodnessMe creates snacks that make consumers feel good inside, offering bold flavours, exciting formats, and better choices for Kiwi families every day. n

Fear or FOMO? Kantar reveals how marketers can unleash Gen-AI’s potential

Most marketers feel unprepared for GenAI implementation and integration, leaving a significant untapped opportunity. A lack of role-specific training and high costs have been among the hurdles standing in the way of wider GenAI adoption in the industry.

teams and set a roadmap to guide marketing leaders.

The study highlighted the gap between GenAI's potential to revolutionise the industry and marketers' current adoption. Looking ahead to the next three to five years, the consensus among senior marketers and capability builders was that GenAI would be a game-changer.

However, organisational readiness has lagged, with most respondents admitting they were not quite AI-ready, though external partners like agencies and data providers were seen to be slightly ahead of the curve. This lack of readiness has been holding back marketing’s GenAI revolution, with respondents believing that the industry is still in the early stages.

While some reluctance to adopt AI has stemmed from fears about preserving traditional marketing skills, Kantar found that marketing leaders understood that expert oversight will be essential and that human involvement will continue to be necessary.

Additionally, without foundational marketing skills, marketers risk becoming overly reliant on GenAI, cutting corners and losing the ability to evaluate AIgenerated content critically.

“People also feared that the accounting business would soon become obsolete when Microsoft

The study also outlined four ways that Gen-AI is set to transform marketing

• Strategic advancement involved building long-term brand strategies and challenging, validating, and fine-tuning marketing outputs.

• Operational efficiency: using GenAI for day-today execution, streamlining tasks and automating processes like data management, tracking and workflow automation. Reckitt's analysis of how its marketers spent their time revealed where GenAI could be most impactful. They helped marketers automate their most time-consuming tasks and focus on what mattered.

• Brand elevation: empowering long-term brand planning and innovation, using GenAI to help align marketing with overarching business goals, guide teams and influence trend forecasting. Coca-Cola asked fans around the world what the year 3000 would taste like and combined this with insights from GenAI to co-develop a new limited-edition flavour, Y-3000.

• Automated marketing: engaging consumers in real time with tailored content. GenAI can help

“The overwhelming consensus among senior marketers is that GenAI will revolutionise the industry. But the reality today is that many companies don't feel ready yet. We see that leading organisations are shifting from using GenAI predominantly for efficiency reasons to now also drive effectiveness,” said Thomas von der Fuhr, consulting senior director, Kantar.

“Implementation isn’t straightforward: ethical use, training and data quality all need to be addressed. Those that get it right will succeed by building excitement and understanding around GenAI among everyone in their business: explaining what the tools can and cannot do and how they can help them achieve more with greater efficiency, speed, and effectiveness.”

The benefits of successfully adopting GenAI tools include reducing the product development cycle to as little as six weeks and creating world-class creative concepts in 60 percent less time, underscoring the need for marketing leaders to act fast.

Kantar’s study showcased how leaders can help their teams develop their strategy, working methods, training, and leadership in the short, medium, and long term. n

ALLIANCE MARKETING CONTINUES TO DELIVER THE DIFFERENCE

Taking top spot again 3 years running for Top Broker for Overall Customer Satisfaction in all stores (small supplier category) in Coalface results

Our team are trained and ready for the new way of doing business in 2024

• COALFACE Small Supplier Category – TOP BROKER for Overall Customer Satisfaction in ALL STORES for 2022 and 2023

• With our team of Brand Ambassadors on the store floor managing our brands, we service the following banners with Brand Ambassadors: New World, Pak n’Save, Four Square*, Super Value, Fresh Choice, The Warehouse, Chemist Warehouse and Farmers.

• We pride ourselves on our consistently high call frequency, store coverage and processes that allow us to execute to a high standard.

• Our CRM system incorporates the latest technology; allowing to incorporate the new store models, SKU ranging status, and display compliance with ease and accuracy. This is supported with quick turn around reporting.

• As well as instore Brand Ambassadors we also have a team that offer Key Account Management, Data, Social Media support, Instore Demonstration’s and Relay Implementation.

• Alliance has offices in Auckland and Christchurch and over 130 on the team, we have the country covered.

(*selected stores)

Contact: Karen Kenny +64 21 122 0949 Jamielle Lewis +64 21 986 513

Address: 1/49 Apollo Drive, Albany, Auckland 0632 www.alliancemarketing.co.nz

smashowcase

FUELING FMCG SUCCESS IN NZ

SURGE SMC has been the driving force behind some of New Zealand’s most successful brands, delivering strategic solutions that help brands stand out.

The company’s expert sales team has helped connect brands with key retail channels, from supermarkets and pharmacies to independent retailers and convenience stores, ensuring maximum reach and sales growth.

The team also develops tailored marketing strategies to enhance brand presence, drive customer engagement, and increase market share through on-the-ground sales support, merchandising, and promotional execution.

Additionally, data-driven insights from SURGE SMC help brands leverage market intelligence to optimise pricing, promotions, and positioning for maximum impact. Their expertise also involves the management of the Pay by Scan business with the groups.

With deep connections across New Zealand’s FMCG sector, brands can easily navigate distribution, negotiations, and category management.

From emerging brands to household names, SURGE SMC helps businesses scale, compete, and thrive in this dynamic industry.

Whether launching a new product, expanding distribution, or looking to drive sales, grow your brand with SURGE SMC.

Contact tony@surgesmc.co.nz or call 0800 949 333.

WHAT VALUE IS YOUR SALES & MERCHANDISING TEAM DELIVERING?

It has been a great year for Inztore. Supermarkets are making more sales decisions at the head office level, and brands are shifting away from traditional agency models in search of Innovative Solutions.

A key challenge in this transition is accurately measuring the costs of sales and merchandising separately. Merchandising costs are often overestimated due to a lack of visibility into in-store activities. In reality, the 80/20 rule applies—20 percent of stores require 80 percent of the support.

Commission-based remuneration further skews the value of sales impact, undervaluing a brand’s promotional efforts while overvaluing individual reps' sales. As a result, brands are moving away from outsourced agencies, adopting a more targeted, hands-on approach to retail support.

This is where Inztore provides a time-based service, allowing brands to target specific stores, set call cycles, and adjust as needed. Using the Inztore App, reps track stock, distribution, and SKU-specific tasks, ensuring precise in-store execution. Real-time reporting gives brands immediate access to session data, with aggregated insights available anytime. These reports empower brands to work directly with stores and category managers on the actions that need to be taken. Inztore has collaborated closely with brands to enhance sales support through data-driven actions. It focuses on making merchandising, sales support, and sampling the most visible, affordable, and flexible service available.

To learn more about how Inztore can support your business, contact Kelsey at 027 330 5018

storelink your pragmatic fmcg partner

In today's challenging FMCG landscape, where low revenue growth, rising cost of business, and margin pressures have become the norm, Storelink offers a full suite of FMCG sales, merchandising and distribution solutions.

Storelink’s mission is to provide economical service options with full transparency and control over your investment. They take a collaborative approach to deliver high-quality activity execution with a highly engaged team committed to building brand sustainability.

Their sales, merchandising, and distribution services have consistently delivered results for their partners, and terms can be tailored for both SMEs and multinational brands. They also excel in multi-channel, multi-category, and multiservice retail service solutions, making them a versatile partner for your business.

Their highly experienced industry professionals have exceptional national retail reach, and the field teams have established relationships with key store team members, allowing them to move quickly in the market.

They also provide market insights that drive successful retailer category reviews and negotiations, giving brands a competitive edge.

At the same time, Storelink’s exceptional field planning and systems manage workflow and priorities while task management performance indicators track progress.

Storelink believes in genuine partnerships with shared accountability for results, working together to achieve success. Brands can have full transparency and control over their investment, allowing partners to take a flexible approach to market dynamics.

The company also has proven field planning systems that offer immediate market feedback, ensuring they stay ahead of the industry.

Storelink is not your everyday service provider and has committed to driving success in New Zealand's FMCG industry.

Together with Storelink, brands can navigate the complexities of today’s market and build a sustainable future.

They are geared for growth and ready to support brands looking to build and execute go-to-market strategies. www.storelink.co.nz

From shelf space to market success: stocked drives fmcg brand growth

In today's retail landscape, securing shelf space is just the start. Stocked has become the catalyst behind many FMCG success stories, helping brands build and maintain their presence across New Zealand's retail sector.

"Our focus is on delivering real growth for our brand partners," said Sam Price from Stocked. "We see ourselves as an extension of our clients' businesses, not just a service provider. This means we're actively seeking opportunities, identifying potential challenges before they arise, and developing strategies to keep our brands ahead of market shifts."

This proactive partnership approach has built strong relationships with major retailers, including Foodstuffs, Woolworths, and The Warehouse. Unlike traditional sales agencies that simply respond to retailer demands, Stocked's nationwide field team actively identifies and creates growth opportunities, increases distribution and implements strategic promotional activities that drive measurable results.

The Stocked sales team turns retail basics into results by managing everything from display positioning to stock levels, ensuring products stand out on shelf. This careful attention and focus has helped partner brands grow consistently in competitive retail environments.

Through Stocked Plus, brand owners can access a comprehensive suite of strategic services tailored to their specific needs. From in-depth category reviews and data analysis to direct negotiations with category managers, the Stocked Plus team provides flexible solutions for every aspect of retail growth. Their expertise extends to pricing strategies, marketing initiatives, and long-term growth planning, giving brands the tools and support they need to succeed in a competitive market.

For brands wanting to enter the market or grow their existing presence, Stocked provides a partnership focused on long-term success. Their proven ability to convert shelf presence into sales growth, combined with their proactive business partnership model, has made them the partner of choice for ambitious FMCG brands looking for more than just basic sales support.

A national full-service brand building agency. Our highly respected and experienced team provide bespoke retail service solutions to the fast-moving consumer goods industry.

Connected. Collaborative. Transparent.

Sales: Strategy. Key account management. Field sales. Leading CRM data insights.

Distribution: Warehousing and freight. Vendor management. Customer services and order entry.

Merchandising: Stock replenishment. Display builds. Planograms. Full spend visibility.

If you’re interested in learning more about how Storelink can elevate your business, please connect: P: +64 9 475 9039 • E: info@storelink.co.nz www.storelink.co.nz

womeninbusiness

charity peters

wattie's (kraft heinz), national distribution manager

National distribution manager at Wattie's (Kraft Heinz), Charity Peters, has always enjoyed working in fast-paced environments and seeing the direct impact of her efforts. The supply chain and logistics sector appealed to her as it is the backbone of many industries.

“Living on an island in the South Pacific, it made sense to jump into an industry that would always be required. Logistics and supply chain stood out to me because that is such a crucial part of keeping businesses running smoothly,” said Peters.

“Knowing that my work helps get products to customers efficiently is rewarding. Being a part of a company like Wattie's (Kraft Heinz), with its strong reputation, made it an even more exciting opportunity.”

Her introduction to the sector began with a tenweek short-term role as a logistics admin, which eventually led to her full-fledged career in the field. The experience gave her a first-hand look at how the logistics industry operated, and she quickly realised how much she enjoyed all aspects of it.

From there, she moved into customer services, operations, team management, process improvement and warehouse operations. Over time, Peters transitioned into leadership roles, which allowed her to take on more significant challenges, such as optimising warehouse systems and leading major transitions.

“Looking back, that temporary admin role started a career I never planned for but would never change for

anything. I worked hard, played hard and had a goal, and I now manage the storage and distribution for a well-recognised and trusted industry leader.”

A major career highlight for Peters was leading the stock transition from a 3PL back into Wattie’s distribution centre. This massive project involved coordinating stock transfers, restructuring the warehouse to handle the extra volume, designing a racked area with the ability to hold an extra 8000 pallets, and ensuring operations run smoothly throughout the process.

She said there were plenty of challenges, but seeing it all come together was rewarding, with the team stepping up and making it work.

“Ultimately, we improved efficiency, cut costs and gained better control over our inventory. It was a great reminder that change can be tough, but it's worth it when you get it right.”

From past and present managers to the broader business team, Peters has been inspired by various people throughout her career, both within and outside the industry. These people have shaped her approach to leadership and shown her the importance of building strong teams and fostering a culture of continuous improvement.

“In this industry, things move fast and being proactive makes all the difference.”

Peters advised those aspiring to grow in the industry

never to stop learning. She said there was always a better way to do things, and the best leaders were the ones who never stopped improving, embraced innovation, and never underestimated the value of a good team.

Success in this industry was about gaining experience, networking, learning from setbacks, and staying curious.

“Embrace the opportunities presented to you, and don't be afraid to ask questions. Sometimes, it's about stepping outside of your comfort zone. Build strong relationships; this industry is all about teamwork, and the people around you can make a real difference,” added Peters.

“But more than that, I want to set a good example for my children - showing them the value of hard work, perseverance, and striving to improve. Knowing they are watching pushes me to keep growing and giving my best daily.” n

lyndsey cassidy barker's of geraldine, fmcg

brand manager

Lyndsey Cassidy found it was important that her career reflected what she loved most in her personal life.

“After all, we spend the better part of the week earning a living, and how great it is for you to enjoy that time,” said Cassidy.

“Creativity, people, and last but certainly not least, great food and drink are what I live and breathe, personally and professionally. My love for them naturally led me down the path I'm currently on, and I now can't ever see myself anywhere else.”

Her major career highlights include the creation of a recipe book along with the Pic’s Peanut Butter community. She had dreamed of it for a long time and was encouraged by the team to lead the project.

“You'll find recipes from everyone I was lucky enough to connect with during my time at Pic's, from celebrity chefs whipping up cheesecakes to a longtime lover of Pic’s ultimate butter bean satay.”

Cassidy was fortunate to have been surrounded by incredible women within the marketing industry from the beginning of her career. Her first inspiration was Jackie Amin, her cousin, who she had always seen as a ‘marketing superstar’ and was why she moved to Auckland.

At Pic’s Peanut Butter, she worked under Nikki Neate and her mentor Caitlin Elliott-Jones and on

joining Lion, she was led by Shannon Green as well as Annemarie Browne.

Presently, as the FMCG brand manager of Barker’s of Geraldine, Cassidy has been reporting to Kathryn Love, led by a female CEO, Agnes Baekelandt.

“I've learnt almost everything I know about marketing from the women mentioned above, and their strength, capability, and sheer talent gives me gooseys just thinking about it. They've made me genuinely consider if superpowers are real and not just what we see in the movies.”

She mentioned that there had been countless moments where she had been in awe of their grace and confidence in handling professional and personal responsibilities. They also taught her the importance of empathy, the value of being a true leader, and how that would trickle down to the team's productivity and success.

“Caitlin always told me, "I'm just here to allow you to do the best work of your life", and that's sat with me ever since, especially when I was a leader. One thing I'm sure of is if your team is thriving, that truly reflects how well you're doing your job.”

In her personal life, Cassidy’s biggest motivator has been her mother, and she was honoured to make her proud for the unconditional love and unwavering support she has given her. n

leena khilnani

bluebird (pepsico nz), national sales manager - grocery

Having spent over 12 years in television media sales in India and New Zealand, Leena Khilnani was ready for a new challenge.

Coincidentally, she was then offered an opportunity to join a homegrown FMCG business representing iconic New Zealand brands.

“The FMCG industry chose me. I started as a vendor replenishment planner, then moved into key account and field management roles looking after New Zealand’s major grocery customers, Woolworths and Foodstuffs,” said Khilnani.

This experience led to her first role with Bluebird (PepsiCo) New Zealand over eight years ago, where she is presently the National Sales Manager – Grocery.

“For the last four years, I have been privileged to lead a highly talented and awarded national grocery team at Bluebird New Zealand.”

Early in her FMCG career, Wayne Sands, a renowned name in New Zealand, was one of the key influencers who shaped her thinking. She said his

ruth muller

suntory beverage & food oceania, chief r&d officer

“I am very fortunate to say that I have loved every job I have had over my 25-year career.”

Chief R&D Officer at Suntory Beverage and Food Oceania, Ruth Muller had always been fascinated by people and the joy that small moments could bring.

She was also passionate about science and innovation and loved fast-moving consumer goods, which led her to join the industry, a perfect blend of her interests in business and science.

Although she enjoyed studying economics in school, Muller studied science at university. Her first job was with Unilever, and she has worked in R&D throughout her career. She has also worked briefly in marketing and had some HR responsibilities, such as leading the DEI agenda for the APAC region and Suntory Oceania.

“I have taken every opportunity to understand the business, actively learning on the job, reading financial data, asking questions, attending business meetings, and seeking to understand. I have also worked extensively in factories, with supply chain colleagues, and in operational areas like project management,” said Muller.

“My roles have spanned different countries and regional, local, and global positions, each challenging me and teaching me more. It's not always easy, but being in challenging environments fosters growth, and there is so much more to gain than risk losing when you dare to embrace challenges.”

Over the years, Muller has been fortunate to meet fascinating people, such as her colleagues on the executive leadership team.

She admired leaders who upheld high professional standards, significantly contributed to their functional

role, and positively impacted commercial, consumer, and sustainability aspects, as well as leaders who possessed integrity, genuinely cared about people's well-being and development, and demonstrated humility.

“In today's world, no one has all the answers, so it's crucial to contribute our best while being open to learning. I appreciate leaders who live by their values, serve others, and uplift those around them,” added Muller.

“I encourage others in the industry to be bold, have the courage to speak up, and bring their unique contributions to the table, even if they differ from others.”

A significant highlight for Muller has been the transformation of the Suntory Oceania business, mainly with the new beverage manufacturing facility in Queensland and an entirely new route to market.

Muller found that making positive changes to improve Suntory products and their sustainability impact was essential.

She said that Suntory's partnership in Oceania had brought together the alcohol and non-alcohol sides of the business for the first time. The company has also delivered various innovations that consumers have loved so far.

“Working in Germany in a global role, celebrating the 175th birthday of one of our brands, and working on our sustainability goals at a global level were also incredible experiences.”

She also enjoyed participating in some fantastic biscuit tech innovations at Arnott's and making Dove Body Milk with her supply chain colleagues after several failed batches in the middle of the night.

most pertinent and lasting lesson was, “It’s about the people.”

She was fortunate to build a foundation based on this ideology in Bluebird (PepsiCo), New Zealand. In this world-class organisation, there has always been an unwavering focus on its people feeling empowered, valued, and inspired every day.

“The team culture and the people are the main reasons I show up daily. I thrive on operating at a fast pace, working with amazing brands that consumers love, achieving results in a hugely dynamic environment and being surrounded by passionate and talented people.”

Her advice to her younger self was to join the industry sooner and not overthink before taking on new challenges.

“Back yourself, drive your career and have fun along the way. Remember, change is the only constant thing in this industry and life, so embrace it, own it, and drive it.” n

“Most of all, I love watching people grow, individuals, teams, and organisations. Seeing a young leader make significant strides towards their full potential is incredibly satisfying.”

Her advice to her younger self and others entering the industry would be to be curious and keep learning. She said every opportunity was a chance to grow and learn while delivering results.

“Treat every new activity or opportunity as a learning experience, absorb as much as possible, and don't fear being bold. Have confidence in yourself, your ideas, and your thinking. Be accountable, but don’t beat yourself up.”

Regarding the future, Muller said that global working and technology like generative AI would significantly change the world.

“How we work will continue to evolve, so it's essential to do our best for our people, ensuring engagement, productivity, and efficiency while creating an environment where we can innovate and improve things.” n

womeninbusiness

jen rolfe

rainger & rolfe, managing partner

The advertising industry can be hugely rewarding for those who love change and challenge.

Initially driven by the idea of being in a creative field, Jen Rolfe had no idea what the industry entailed when she began. After many long hours, all-nighters, research and recognition, she has continued to love it as much as her first days.

Rolfe gained a first-class honours degree in marketing from the University of Otago and went into broadcast TV production before realising her love for not only marketing strategy but also digital and data-based marketing.

She worked at large multinationals such as Ogilvy, Clemenger Group and Saatchi & Saatchi before setting up her independent agency in 2013, which she found to be a better way to support New Zealand businesses and clients.

She has also served on several boards to broaden her knowledge, network and experience.

“Seeing an idea come to life better than you could imagine is hugely addictive. I am deeply invested in helping clients tell great stories that stay with people longer than they should,” said Rolfe, managing

partner at Rainger & Rolfe.

“I’ve seen the power and capability of creative ideas change fortunes overnight. When the power of the brand kicks in through a meaningful, well-designed and well-executed marketing strategy, the consumer connection hits, and the impact on the business is so positive and huge that it makes it exciting to be around.”

The winning of New Zealand’s Supreme Marketing Award on more than one occasion, has been a massive achievement for Rolfe. She was incredibly proud to be part of the Mother Earth team led by Debbie McKibbin, which won the Gold FMCG Marketing Award at the 2024 New Zealand Marketing Awards.

In her opinion, great advertising can be seen when a consumer insight lines up with a product or service truth and a unique, memorable, creative idea.

“That sweet spot of connection is where all successful brands are built. All parts have their role, and the work sings when they are in sync.”

Another inspiration and motivation to Rolfe was her husband, Terry, who passed away due to leukaemia in 2023.

xandria chong hutchinsons, supply chain manager

Supply chain manager at Hutchinsons, Xandria Chong has worked in the FMCG sector for over two decades. This 25-year journey has been enriching for her professionally and personally.

In such a large, diverse, evolving industry, Chong has had various opportunities to take on new challenges and responsibilities.

“FMCG products are used daily by people worldwide, and the sector is driven by constant innovation to meet consumer demands. Whether you're involved in creating, promoting, or distributing products, there’s a strong sense of purpose in knowing your work directly impacts people’s daily lives and routines,” said Chong.

“This industry is often cutting edge with new trends and technological advancements. I thrive in dynamic environments, enjoy problem-solving, and am looking for a career with challenges and rewards. FMCG is an exciting industry to be part of.”

Before her current position at Hutchinsons Limited NZ, Chong worked for an electronics company SONY. She had admired it since childhood and was lucky to be accepted for a supply chain position after she graduated from the University of Malaya, Malaysia.

During her 12 years with SONY and with her multilingual ability, she worked extensively in global supply chain operations, not limited to Malaysia but

“His last days were indescribably brutal, and yet he was an inspiration of selflessness and bravery. So please, take it from me: every day is precious, so get on and do it. No day is promised.

She advised her younger self that change is constant: run at it, understand it, work out its value and don’t be put off by those who are lazy or fearful of new things. n

also the USA, Singapore, Japan and the UK.

This allowed her massive exposure, and she broadened her skill set through her roles in several operations, from manufacturing and sales to marketing, supply chain and logistics. Seizing the right opportunities and her strong commitment to delivering for a company have been key drivers to her success.

“Working in an international environment always excites me as I am curious about people, culture, lifestyle, food and language different from my background.”

Her curiosity, work experiences and the desire to see the world led her to her position at Hutchinsons in New Zealand.

“At Hutchinsons, we are passionate about bringing New Zealanders a world of food. It’s a diverse and fantastic place to work.”

One of the most exciting aspects of her international career has been the opportunity to interact with diverse teams, clients, and consumers, giving her a deep understanding of the global market. Living and working abroad has also enriched her personal life and broadened her worldview.

She added that joining the FMCG industry can be an exciting career choice as it provides immense growth opportunities and the chance to impact people's daily lives; however, it is crucial to embrace the fast-paced nature and be adaptable. n

katherine ledger

Suntory Beverage & Food Oceania, head of petrol, convenience and export

Katherine Ledger’s journey into the industry started with a genuine love for figuring out how food and beverages can be marketed to people and the science behind it.

She was fascinated by how products were strategically positioned and promoted to catch the eye of different types of consumers. The fast-paced and ever-changing world of FMCG was the perfect place for her to dive into these interests.

“I found more than just the excitement of quick product turnover; I discovered a community of incredibly talented and passionate people,” said Ledger, head of petrol, convenience and export at Suntory Beverage and Food Oceania.

“Being part of this industry has been super rewarding, and I'm proud to work for a business that leads the way in beverage innovation.”

Ledger started her career at Mars in a category role and has since worked in various marketing and sales positions in New Zealand and Australia.

At Mars, Ledger had the privilege of meeting Josette Prince (MD at Tasti Products), one of the few women on the leadership team. Her straightforward and no-nonsense approach left a significant impression on Ledger.

“Jo and others within her current leadership team taught me the importance of resilience. You also need

to have faith in yourself to stand on your own two feet and take on greater responsibilities, even when you may feel unprepared.”

Since then, Ledger has worked with many talented women throughout her career who have helped shape her into the leader she has become today. She attributed her growth as a respected, well-rounded leader in the industry to her diverse cross-functional and multichannel experience, as well as the invaluable lessons she has learned from her talented peers.

Recently, Ledger also led her team to win back-toback awards for Best Overall Supplier in the Petrol and Convenience channel.

“What continues to motivate me today is the desire to inspire my two daughters to grow into proud, independent women. Seeing them develop their strengths and confidence fuels my passion.”

She wanted to set an example for them, showing that it was possible to balance a fulfilling career with personal growth and family life. She hoped they would value resilience, hard work, and self-belief as they pursue their dreams.

“I would tell my younger self to embrace every learning opportunity, no matter how small it may seem, and that building relationships and learning from those around you can be just as vital as the technical skills you acquire.” n

kelly baker

island gelato company, operations manager

A passion for flavour and creating magical sensory experiences through dining inspired Kelly Baker, who until recently was the operations manager at Island Gelato Company, leaving to launch her own business.

She has enjoyed various incredible opportunities, such as developing new dishes or ingredients, sharing a cuisine, or adding a creative twist, delivered with exceptional service, authentic warmth, and a smile.

Over the years, Baker has held various roles, from super yacht chef and event manager to general manager within the hospitality sector and co-founder of Masu and True Food and Yoga. Presently, she has been working on launching a new business.

“My mother and grandmother were incredible home cooks; this is where my senses were inspired. Produce was always wholesome and straight from the garden,” said Baker.

However, a significant moment in her career was at the young age of 20 during her time in Nobu Park Lane, London, when she served Robert De

Niro on the opening night.

“There are many people in the industry I admire. One that I have in mind is Sue Fleischl, a catering company founder who started her business from the ground up from her home as a solo mum. She has achieved a successful business; I admire her vision and hard-working ethic.”

She added that she would have loved caring for those with special needs or nursing if she had not been in this industry.

At the same time, she advised those interested in entering this versatile business to learn to be disciplined, dedicated, resilient, and never to stop learning.

“People motivate me, working alongside them, leading teams, serving, and creating experiences, sharing my passion.”

Alongside her career in the food industry, Baker is also a qualified reflexologist and yoga instructor. She studied at Power Living Australia and Yoga Medicine based in LA. n

As the procurement manager of Night’n Day Foodstores Limited, Will Grigor has focused on managing product pricing, trading terms, stock availability, and product range across the company's store network.

He has managed relationships with valued suppliers at a national level for various franchisees, provided guidance and direction to stores to ensure they purchase the prescribed products from the correct suppliers and worked with the support centre team to launch new products and review the performance of existing products.

“Given that Night’n Day operates under a franchise model, ensuring products deliver a healthy profit to our franchisees is a must,” said Grigor.

“We also need to ensure the range of products brought into the group is manageable for the smallest of our sites in retail space and expected volume turnover. Personal bias also needs to be removed—I don’t like salt and vinegar chips, so imagine the lost sales if I didn’t see past that.”

He added that spending time in stores, speaking with the franchisees and managers, and keeping in regular contact with the team in the field were essential. He also suggested thinking like customers, understanding how they saw the store and what was going on in their minds when they shopped.

“One must remain conscious that one bad product experience at one store can detriment the entire group. Maintaining an active interest in the FMCG industry and emerging trends is necessary.”

Grigor’s management style has been to focus on

one area of the operation at a time. Assessing the urgent factor of queries was key, as he said it could be very easy to get distracted by an issue that occurs, especially when a franchisee or supplier wants an answer as soon as possible.

Blocking out some uninterrupted focus time weekly to concentrate on more intricate matters has also helped.

Discussing the challenges, Grigor said that the main challenge for procurement within the industry was that despite the numerous incredible products available to the trade, they could only stock some of them.

“It is important to understand why one particular SKU can be sold but not a similar-looking one. The good news is that the challenges relating to the global logistical crisis a couple of years back are mostly a distant memory.”

Suppliers' and retailers' goals and strategies did not always align, and in these instances, open discussion and the ability to negotiate were key. He added that keeping abreast of changes to the legislation was a must—the vaping category, in particular, has seen many changes throughout recent years.

According to Grigor, the perk of being an isolated country at the bottom of the world was that overseas trends have provided a window into what the future holds. He predicted that at least one product category would be launched, which may seem like a fad, but it

would become mainstream.

“Some people see procurement as simply purchasing stock. That was my initial perception of it when I started my retail management career. While it is aligned very closely with purchasing stock, it adds a strategic element to that aspect of the business. It paves the way for our group to provide consistency in product, pricing, and overall customer experience.”

keep your team motivated in tough times

It’s tough now for a lot of people as people are losing their jobs, companies are closing, roles are being relocated to Australia, and the cost of living is going up.

Gerry Lynch Managing Director The Real Leadership Company

As a leader, you may be feeling it, but you can be sure that your staff are feeling it, too. They will be worried; ‘What does it mean for us?’ ‘Is my job safe?’

So, how do you, as a leader, keep morale high when your business is under cost pressures and your team is feeling the weight of uncertainty? Here are five practical strategies:

1. Communicate with Transparency

Uncertainty breeds fear, and in the absence of information, people assume the worst. Leaders need to be upfront about the challenges the business is facing while reinforcing a sense of direction. No news is very often bad news in employees' eyes.

Regular updates, town hall meetings, and one-on-

one check-ins help ensure that employees understand the reality of the situation without unnecessary panic. The key is honesty—acknowledge difficulties but also highlight the steps being taken to navigate them.

2. Empower Teams to Contribute

When people feel they have no control, stress increases. Engaging your team in problem-solving can turn anxiety into action. Encourage employees to share cost-saving ideas, identify inefficiencies, and innovate on how the business can adapt. When staff see that their input makes a difference, they become more engaged and invested in the company’s success.

3. Recognise and Support Your People

In tough times, small gestures carry enormous weight. Publicly recognising hard work, providing non-monetary incentives, and simply saying thank you can make a significant impact. I remember when I left Mars, a lady showed me a thank you a card I had given her five years before that she saved because it meant so much to her. Leaders who show genuine care for their people create stronger loyalty and resilience within the team.

4. Lead with Optimism and Resolve

Leadership sets the tone. If you project fear and uncertainty, your team will absorb it. If you remain calm, focused, and solution-oriented, they will follow your lead. Share success stories, no matter how small, to remind employees that the business is still moving forward. A steady hand and a forward-looking mindset can help people see beyond the current challenges and stay motivated.

Final Thoughts

Tough economic times test leadership like nothing else. But great leaders know that their role isn’t just to make tough decisions—it’s to inspire confidence, create stability where possible, and ensure their team feels valued and heard. Managing morale under cost pressure isn’t about making grand gestures; it’s about consistent, authentic leadership that helps people see a future worth working towards.

Now more than ever, leaders need to show up for their teams—not just as decision-makers but as the steady, reassuring presence that keeps people engaged, motivated, and ready to navigate whatever comes next. If you need help, I coach leaders and teams to unlock their potential and build their leadership.

For more information, contact

gerry@realleadershipnz.co.nz | 021 895 044

Authentic Italian Delicacies

RETAILERS POISED FOR A RIPE APPLE SEASON

A silver lining is emerging for New Zealand’s apple industry following the devastation of Cyclone Gabrielle two years ago.

Significant replanting is underway across Hawke’s Bay, and growers are taking the opportunity to re-establish orchards with high-yield, premium varieties that are prepared for potential future automation.

New Zealand Apples & Pears Inc (NZAPI) CEO Karen Morrish said apple trees have shown great resilience.

“The 2024 crop boasted excellent flavour and storability, but fruit was slightly smaller in size. With another year’s recovery in the bank, we expect sizing to improve this year.”

So far, this season has been a tale of two halves - it started with a hiss and roar, allowing growers to feel more positive than they have for years; however, since then, growers have contended with increased rainfall. Despite this, the season is still early across the board, with Hawke’s Bay growers reporting some of the best colours they’ve seen in years.

“The overall quality of the crop looks good so far. The hot, dry weather that much of the country saw through late spring and early summer contributed to a strong start for the season ahead.”

Morrish said increasing production costs are a challenge as growers service debts for rebuild and redevelopment. NZAPI is focused on meeting

market access demands through lower tariffs or seeking alternative pest and disease control solutions. Meanwhile, opportunities exist throughout Asian markets and in the growth of high-yield, high-return IP varieties.

Here at home, notable consumer trends include growing demand for sustainable packaging, increased interest in unique flavours and a preference for smaller-sized apples suitable for snacking. Morrish said retailers should consider these trends to meet consumer expectations and enhance sales.

Royal Gala, Envy and Jazz are the three most popular apple varieties sold in New Zealand. “Each variety has specific storage needs. Adhering to these ensures optimal freshness and extends shelf life. Retailers should account for the slight differences in handling to maintain the best quality for customers.”

Royal Gala apples are known for their great crunch and red-striped appearance. They are compactsized apples with sweet and juicy flesh. Morrish recommended storing them at chill conditions with relative humidity and staff should handle them gently to prevent bruising.

Envy is a sweet apple with a fresh aroma, satisfying crunch and beautiful red appearance. It was developed in New Zealand in 2008 and is a cross between Royal

Gala and Braeburn. Retailers should maintain storage temperature and controlled humidity. Ensuring good air circulation will also help preserve their quality.

Finally, the bright orange and red striped Jazz apple should be stored in a similar fashion to the above two varieties. Retailers should avoid temperature fluctuations to maintain their crispness.

From sweet to tart and crisp to crunchy, there is an apple variety to suit everyone’s tastes, and this fruit remains popular across all age groups. Apples are a source of vitamin C and dietary fibre and are an excellent addition to your 5+ A Day.

a decade of PURE BOTTLING

It’s a happy tenth birthday for Pure Bottling, the world-class beverage manufacturing company with a love for iconic Kiwi drinks.

There’s plenty to celebrate at Pure Bottling’s Tauranga-based enterprise, where beverages, sports drinks, kombucha, juices, mixers and alcohol are all manufactured - canned or bottled and sent on their merry way to happy consumers.

Over the years, the company has become the manufacturer of choice for about 30 brands. Pure Bottling’s head of beverages, Andrew Friedlieb, said more than 200 brands have come through the factory, “which shows how hard it is”.

Impressive brand names are associated with this enterprise. Pure Bottling markets drinks for clients

like Almighty, Alchemy & Tonic, Mac’s Soda, BATCHED, Stil Vodka, Lo Bros, AF Drinks, Arepa and No Ugly, and many more.

Some of the brands Pure Bottling is involved with have fabulous stories to tell, like their very first Karma Drinks and Almighty Beverages. Pure Bottling started manufacturing products for these successful enterprises nine years ago. Both are now multi-million-dollar brands selling across New Zealand and Australia.

Lo Bros is one of New Zealand’s leading kombucha producers and AF drinks, an alcohol alternative recently launched in the US. Arepa and No Ugly are both popular wellness tonics.

The genesis of Alchemy & Tonic dates back to COVID-19 times. This relatively new-kid-on-the-block is enjoying speedy growth. It is, in fact, the fastestgrowing mixer brand in Australia and New Zealand.

Alcohol-producing clients include premium cocktail brand BATCHED, the real hero of which is its espresso martini. With its “bringing the bar to you” tagline, this premium New Zealand mixer sells to the New Zealand and Australian markets and is about to break into the US.

At the same time, Stil Vodka and its vodka production uses water from the Bay of Plenty and competes with some big-name imported vodkas.

Friedlieb said Pure Bottling’s decade in business is a good time to reflect upon and celebrate its much-valued involvement with iconic Kiwi brands producing “really cool stuff”.

“The connectivity of New Zealand business is

close. So much of New Zealand’s quality beverages come out of Tauranga, despite the fact Pure Bottling competes against other very well-funded Aucklandbased manufacturers.”

At the Tauranga headquarters, staff numbers sit at about 55, and Friedlieb is tickled by the fact his team includes three generations, with staff who have worked their way up from the factory floor.

“We really like that we provide employment to our local population, many of whom walk to work.”

Ten years on, and there’s no resting on laurels. Just six months ago, Pure Bottling put in a new canfilling line – a multi-million-dollar investment made in response to the massive growth in demand for aluminium cans.

It also invested in the installation of a new ERP software programme, which is about managing the information between manufacturing and systems.

“We have really ambitious growth plans and are hunting for new customers to fill that growth.”

ZOOM & CEREAL MORNING SESSIONS

Changing morning routines have reshaped breakfast habits, with a third working during breakfast, combining meals with meetings or "Zoom and cereal" sessions.

Some consider breakfast the 'most important meal of the day', fuelling the body and a chance for families to sit down together. However, a new study has found that the traditional leisurely family breakfast has become a thing of the past.

The research came from Kellogg’s, which polled 2,000 British adults for its ‘Great British Breakfast Audit’, commissioned to mark the launch of a new campaign featuring its iconic mascot, Cornelius the cockerel.

Over half of the respondents ate breakfast alone, while 48 percent devoted less than ten minutes to making and eating their morning meal. This shift can be attributed to changing work patterns over recent years, with 45 percent who ate alone saying their family had a staggered start.

Four in ten grabbed breakfast on the go during their morning commute, while one in eight admitted skipping breakfast altogether. Gen Z ate breakfast on the go the most, three times a week on average.

Three-quarters multi-tasked during breakfast, either with work, emails, scrolling social media feeds or sorting the kids out for school.

Despite the new trend of waking up between 5 and 9 am for ‘me time’ before the 9 to 5 workday, half of the respondents’ breakfasts were delayed by hitting the

snooze button for a longer lie-in.

A sleepy 28 percent pressed 'snooze' twice or more, with the average snooze time being 12 minutes each morning. This rose to 60 percent of those aged 18 to 24, as younger adults were even more likely to struggle waking up.

Across the UK, a third skipped going to the gym or making the bed, and one in five preferred to have an

WHOLE FOODS SEAFOOD CODE OF CONDUCT SAFEGUARDS HUMAN RIGHTS

Whole Foods Market has announced its new Seafood Code of Conduct, reinforcing its commitment to safeguard workers' human rights and welfare throughout its global seafood supply chain.

Building on the company’s industry-leading Quality Standards, the new policy strengthened fishers and vessel crew protections and set a higher bar for ethical labour practices and supply chain transparency.

Whole Foods Market’s Seafood Code of Conduct drew from globally recognised principles, including the UN Guiding Principles on Business and Human Rights and the International Labour Organisation’s (ILO) Work in Fishing Convention.

The Code has established clear standards that all seafood suppliers, from vessel owners to processors and distributors, have been expected to follow. n

extra few minutes of sleep than have a shower. Over a third of the population had gone for over three days without a shower to get some extra sleep.

The most consistent aspect of British breakfast culture was the food many reached for was tried and trusted. An overwhelming 68 percent of British adults reported eating the same meal at least four times a week, with a quarter eating the same breakfast daily. n

TESCO'S FRUITOLOGY TRIALS

The biggest-ever survey into Brits’ grape-buying preferences is underway to establish what consumers want.

Due to advances in natural varietal development, there are now hundreds of table grape flavour and texture profiles. The trial, Fruitology, is underway in Tesco stores across the UK.

The groundbreaking trials, which aim to establish precisely what British consumers want, are being conducted exclusively by Tesco, under the Jaffa brand, in conjunction with

Peterborough-based global fruit importers AMT FRESH, parent company AMFRESH Group, and leading global fruit developers BLOOMFRESH.

To establish shoppers’ grape preferences, Tesco has sold the fruit in clearly labelled packaging based on three main criteria: tropical flavour, candy flavour, and crunchiness.

“If you ask anyone how many grape varieties there are, most people are likely to tell you three – red, green and black,” said Tesco Fruit Technical Manager James Cackett. n

ACCC Uncovers Concerning E-commerce Return Policies

The ACCC has conducted a sweep of more than two thousand Australian retail websites and has found some businesses using terms and conditions that may contravene the Australian Consumer Law (ACL).

As part of this sweep, business return policies and website terms and conditions were reviewed, some of which raised concerns as being potentially misleading for consumers.

“Our sweep has found numerous

examples of practices that could potentially mislead or deceive consumers regarding their rights to exchange, refund or return a product,” said ACCC Deputy Chair Catriona Lowe.

“Under the Australian Consumer Law consumers have basic rights when buying products and services, known as consumer guarantees. These rights are separate from any warranties offered by a business and cannot be taken away by anything a business says or does.” n

DRAKES RMHC CAMPAIGN SUCCESS

Drakes Supermarkets has announced the success of its 2024 Christmas Charity Campaign.

Running from the 11th of December to the 31st of December, the campaign brought local communities together to support families in need during the festive season. It raised AUD 55,581.65 for Ronald McDonald House Charities (RMHC) in South Australia and Queensland.

“We are incredibly grateful to be involved in Drakes National Christmas campaign. This initiative will make a significant difference in the lives of over 2,500 families we support annually, many of whom are facing the most difficult times of their lives,” said Melissa Monkhouse, CEO of RMHC South Australia.

“The funds raised will be invaluable in providing vital support and ensuring these families have a place to call home during their child's treatment.”

The campaign, held across all Drakes stores in South Australia and Queensland, saw five cents from selected product sales donated directly to RMHC.

These funds will help provide accommodation, meals, and vital support services for families with seriously ill or injured children, ensuring they can stay together during challenging times.

“We are so grateful to be part of Drakes National

Marcel Regis Joins Kraft Heinz

The Kraft Heinz Company has announced the appointment of Marcel Regis as President, West and East Emerging Markets, effective the 3rd of February, 2025. Regis will be based in Brazil and lead the Kraft Heinz business in Latin America, Eastern Europe, the Middle East, and Africa, one of the business zones created in 2024.

He has joined Kraft Heinz from Loft, a technology company serving Latin America and had previously spent 25 years at Anheuser-Busch

InBev, working across their Retail and Away From Home businesses.

“Marcel is a proven leader with extensive international experience helping transform and grow businesses across the consumer goods industry,” said Kraft Heinz CEO Carlos Abrams-Rivera.

“Emerging Markets is one of our three Growth Pillars, and Marcel has the experience, mindset and vision that we need to accelerate growth in critical markets around the world.” n

Christmas campaign. Each year, around 3,500 families call RMHC SEQ their home-away-from-home, with the majority of our families travelling from regional Queensland to stay with us,” said Emma Thompson, CEO of RMHC South East Queensland.

The success of this campaign highlighted the power of community, with every contribution making a meaningful impact. The funds raised will go directly

to supporting RMHC’s vital work, offering comfort and hope to families when needed.

“This wonderful initiative will go straight towards providing essential accommodation and support programs for families with ill or injured children – a gift that we will remember forever this holiday season,” said Roger Drake, Managing Director of Drakes Supermarkets. n

limited space remaining as global demand reaches record levels

The world's leading trade fair for the beverage and liquid food industry, drinktec 2025, is proceeding according to schedule with only eight months remaining until opening.

All leading global companies have secured their positions for the industry's global economic summit, scheduled for 15th to 19th September 2025 in Munich, and are actively preparing their exhibits. The organisation team report near-complete occupancy of the eleven exhibition halls at the Munich Exhibition Centre, with limited space remaining in specific areas.

"Preparations for the trade fair are progressing at full capacity, and visitors from all regions, are assured, that they will once again receive a comprehensive overview of all raw materials, ingredients, packaging options, as well as solutions and technologies for their product concepts and production requirements," said Markus Kosak, Executive Director drinktec Cluster at

trade fair organiser YONTEX.

"Internationality remains a significant strength of the 2025 fair. With exhibitors from approximately 60 countries, drinktec will again serve as the definitive platform for showcasing the global range of solutions available to the beverage and liquid food industry," continued Kosak.

Growing Global Demand for Beverages & Liquid Food Machinery

During the drinktec 2025 press conference in Bangkok this month, Richard Clemens, Managing Director of VDMA, spoke about the growing global demand for machinery and equipment for producing, filling and packaging beverages and

liquid foods. The VDMA is the largest exhibitor group at drinktec and serves as the technical and conceptual partner of the organiser YONTEX.

According to the VDMA, the global trade volume of food and packaging machinery has been rising continuously for many years and reached a preliminary high of 52.6 billion euros in 2023. In the 10-year review period from 2014 to 2023, international foreign trade in food processing and packaging machinery amounted to 428 billion euros, corresponding to a periodic growth of 46 percent.

Europe was the most important global sales region for food and packaging machinery, with a 41 percent share. Asia followed as the second most

(Left) Richard Clemens, Managing Director, (Right) Markus Kosak, Executive Director

important region, with a share of 19 percent, while North America was close behind in third place, with 18 percent.

Enhanced Supporting Programme Format

The trade fair organisers place particular emphasis on the Liquidrome supporting programme. This new format represents an evolution of drinktec, enhancing its value proposition.

"We view drinktec as a platform created by experts for experts. This naturally includes the exhibitors' presentations at the trade fair and introducing new perspectives on the industry's future," explained Kosak.

"With a dedicated space for knowledge exchange in Hall C4, greater focus is placed on communication between researchers, visitors, and exhibitors."

In various interactive zones, the future of the beverage and liquid food industry will be discussed through demonstrations, presentations and executive discussions. This format is complemented by a networking area for an exchange of ideas amongst visitors, with exhibitors also invited to participate.

"drinktec offers an unparalleled opportunity to direct global attention to cutting-edge technology and its benefits. A distinct advantage of drinktec is that the entire value chain is frequently available during live operation. No other venue worldwide enables visitors to observe the technical specifications of complete filling and packaging systems across all performance ranges, from low-tech to high-tech," explained Kosak.

Thailand ranks fifth among the top 10 beverage markets in Asia. Due to growing health awareness and rising prosperity, Thai consumers demand healthier beverages. In 2024, the sales volume of soft drinks amounted to almost 10.7 billion litres, with a forecast growth rate of 19 percent until 2028.

drinktec 2025 will focus on three key industry themes:

Circularity & Resource Management

Responsible resource use affects all economic processes and is high on the political agenda globally. Intelligent closed-loop systems and sustainable resource management in production and packaging processes are highlighted, including holistic energy concepts using waste heat, reducing water consumption, integrated wastewater treatment, and energy recovery from residual materials.

The EU Plastic and Plastic Waste Regulation (PPWR), adopted in December 2024, stipulated a higher proportion of recyclate for plastic packaging to reduce the use of primary raw materials. This regulation was expected to boost resource conservation and sustainable packaging beyond EU countries.

Data2Value

The focus of digitalisation is on creating added value through data. By evaluating machine and processing data, resource use could be optimised,

production downtimes reduced, and plant utilisation more flexible.

Artificial intelligence (AI) is playing an increasingly important role, facilitating real-time data analysis from production processes, detecting anomalies, and helping to reduce unplanned downtimes. Simulating production processes with AI and digital twins creates investment security for complex decisions.

Lifestyle & Health

Consumption habits have increasingly shifted toward health optimisation. Functional beverages containing minerals, vitamins, amino acids, fibre or probiotics are growing in popularity. Enriching beverages with plant-based proteins, which could also be isolated from side streams during brewing, is gaining importance.

Forward-looking approaches are essential throughout the entire value chain. In forthcoming years, diverse consumer preferences will continue

influencing product offerings, driven by increasing demand for customised product formulations tailored to consumer requirements.

"In the current economic environment, exchanging ideas within the industry and expanding futureoriented topics is more important than ever," said Clemens. n

sainsbury's first store of 2025 in burnt oak

Sainsbury’s has celebrated the opening of its first new store of the year with the arrival of its Burnt Oak Broadway local store in Edgware.

Employees cut the ribbon at the new 2,626 sq. ft store, which offers a carefully curated range of meal deals, fresh bread and cakes baked daily in-store, delicious fruit and veg, meat, fish, and meal solutions.

Customers can also enjoy a self-serve Costa Coffee machine and take advantage of a new Click and Collect service, making it easy to order online from Sainsbury’s much-loved Argos, Habitat and Tu Clothing brands for collection.

The new store team will work together to support good causes in the community, for example, by redistributing surplus food locally to those who need it most via the retailer’s partnership with Neighbourly.

“It’s been fantastic to welcome our first customers to their new store today – all our colleagues have worked hard to get everything ready for today’s opening and we’re delighted with the result,” said Avinson Correia, Sainsbury’s Burnt Oak Broadway Local Store Manager.

“We’re really looking forward to bringing our passion for food and excellent customer service to Burnt Oak for years to come.”

Employees at the new store will also benefit from a sector-leading five percent increase that Sainsbury’s has announced for all hourly paid in the year ahead.

This will be split into two increases throughout the year. In March, employees in London will receive a pay boost from GBP 13.15 to GBP 13.70 per hour,

followed by a further increase to GBP 13.85 in August.

“It was a pleasure to attend the opening of Sainsbury’s Burnt Oak Broadway today and take the opportunity to hear what our new customers think, hot on the heels of launching our brand new neighbouring supermarket in Hendon last November,” said Patrick Dunne, Sainsbury’s Director of Property, Procurement and EV Ventures.

“We’re excited to be a part of the stylish Icon development, where our new store will provide even more convenience and choice for customers in this part of London.”

The new Burnt Oak store is located on the ground floor of SNG’s new Icon at Burnt Oak development. n

GLO BAL

OATIES CRUNCHY CEREAL

Kellogg's

Kellogg’s has introduced the latest addition to its cereal lineup, Oaties, a new oat-based crunchy cereal for adults and children.

ZESTY NEW FLAVOUR

Coca-Cola

Coca-Cola has launched Coca-Cola Lime and Coca-Cola Zero Sugar Lime, adding a zesty twist to its iconic cola range.

Designed to help retailers tap into the growing flavoured colas sub-segment and build on the success Coca-Cola Lemon has enjoyed since launching last year, an integrated marketing campaign will support this new launch.

The new citrus flavour will be available in Zero Sugar and Original Taste variations.

Building on the success of Coca-Cola Lemon, which has amassed nearly £20m in value sales since launching last year, Coca-Cola Lime will give consumers another refreshing option in the growing flavoured colas segment, with a tangy, bittersweet taste.

BERRY BUNCH HAS ENTERED THE CHAT

Allen's

Allen’s has kicked off 2025 in style by launching Allen’s Berry Bunch, a brand-new lolly for Australians to enjoy.

Customers will be able to find a ‘soft spot’ for the new lolly, which has burst onto the scene with a unique soft-jelly texture and a sugary coating.

The taste has packed a ‘bunch’, boasting ripe raspberry, juicy blackcurrant and sweet strawberry flavours.

It is also excellent news for plant-based lolly-lovers, as these Berry Bunch lollies are vegan-friendly.

KITKAT NEAPOLITAN

Oaties is a new cereal designed for families, regardless of their morning routine. Available in two delicious flavours, Original Crunch and Choco Crunch, each bowl is filled with crispy, crunchy pillows of wholegrain oats that have been lovingly crafted to stay crunchy in milk.

Food developers worked on the recipe for months to deliver the unique, multilayered texture that ensures each bite maintains its signature crunch. Oats and cereal flour were carefully blended with quality ingredients to create a gently cooked and shaped dough.

COMBINES THREE FLAVOURS

Nestlé

The most iconic trio is here as KitKat has launched a Neapolitan chocolate block and bar.

Why choose one flavour when you can have three iconic flavours together? KitKat has launched the new Neapolitan, inspired by the classic ice cream flavour trio.

This new KitKat flavour has been created to evoke a sense of nostalgia, with its creamy vanilla and sweet strawberry flavours complemented by a smooth milk chocolate base and the signature crispy KitKat wafer.

PIZZA-INSPIRED CRACKERS

Cheez-It

Cheez-It has brought the pizzeria right to the pantry with the introduction of two new pizza-inspired flavours.

Cheez-It Snap'd Extra Crunchy Margherita Pizza and Cheez-It Duoz Pesto + Mozzarella were designed for flavour chasers and pizza enthusiasts, making them the

ultimate snack.

"Cheez-It is always looking for new ways to deliver bold, cheesy flavours that our fans love, and with these latest additions to our pizza-inspired lineup, we're bringing the irresistible taste of pizza to every bite," said Cara Tragseiler, Senior Brand Director for Cheez-It.

CARAMEL FLAVOUR TO COCO POPS CHOCOS

Kellogg's

Kellogg’s has announced the launch of a new Caramel flavour to its Coco Pops Chocos range.

The new addition followed the launch of Coco Pops Chocos in 2023, which was crowned top spot in the cereal category of last year’s Product of the Year awards – the UK’s largest consumer survey of product innovation.

Like the original Coco Pops, the new variant comprised curved, crunchy cocoa shells with an exciting caramel twist.

Food developers have created a balanced blend of rich roasted cocoa and creamy caramel, with the shells expertly cooked and shaped to give their signature crunchy texture.

NEW FLAVOUR TO JUICED LINE-UP

Monster

Coca-Cola Europacific Partners (CCEP) has brought even more tropical flavour and attitude to the energy drinks chiller with an exciting addition to its hugely successful Monster Juiced range.

The Monster Juiced range has increased by 18.1 percent in value sales and is now worth more than GBP 290M. Focusing on innovation and new launches has delivered more than GBP 36.9M in additional value sales over the past 12 months.

PRETZELS AND POPCORN Snack Factory

Snack Factory has unveiled Pop’ums, the next big snacking innovation.

Snack Factory has been rethinking pretzels with its unexpected and delicious offerings since it launched Pretzel Crisps in 2004.

With Pop’ums’ distinct shape, unparalleled texture and mouth-watering flavour, Snack Factory has continued reinventing what a pretzel can be for snackers everywhere.

Pop’ums has perfectly combined popcorn's munchability and the crispy crunch of pretzels into a fun-to-eat new snack.

SupermarketNews

New Zealand Grocery Industry Buyer's Guide 2025

supplierdirectory

ACORN GROUP LTD

27E Smales Road, East Tamaki, Auckland, New Zealand

Contact: Elliot Keys T: +64 27 704 7719 E: elliot@acorngroup.co.nz www.acorngroup.co.nz

Categories: Beverage, Confectionery/ Snack Foods, Dry Grocery, Free From/ Organic/Gluten & Allergy

Brands: Clif, GoodnessMe, Nairn’s, Natvia, Qetoe, Camill, Enso, Exotic Food, Flying Goose, San-J

EMMA-JANE’S FOODSERVICE

Jared Hall: +64 21 228 4405, jared@emmajanes.co.nz

Xander Hall: +64 21 190 7494, xander@emmajanes.co.nz info@emmajanes.co.nz I 0800 366 252 189 John F Kennedy Drive, Palmerston North

Categories: Bakery, Frozen Brands: Gourmet Pidy, Poppies Bakery, EmmaJane’s, Boncolac, Gourmand, La Donatella, Traiteur De Paris, Europastry, Ditsch, Bakery De Paris, Mix Buffet, Ital Pizza.

ORIENTAL MERCHANT

60C Leon Leicester Avenue, Mt Wellington, Auckland, New Zealand

Contact: Kaye Coleman T: +64 21 273 4444 E: kayec@oriental.com.au https://nz.orientalmerchant.com

Categories: Dry Grocery Brands: ABC, B2, BaiSanZu, Bullhead, Chaokoh, Chefs World, Daisho, Double Phoenix, Dragon, Erawan, Fu Lin Men, Hakubaku, Hanabi, HBS, Hengshun, Hikari, Huiji, Ibumie, Jade Phoenix, Jeenys, JML, Julies, Kang Shi Fu, Kewpie, King Coffee, Koh Kae, Kopiko, KSF, Linghams, Lotte, Mae Ploy, Masfood, Master, Mi Sedaap, Nissin, OBAP, Obento, Oldtown, Pantai, Poonsin, Ranong, S&B, Savour, Squid, Taokaenoi, TCC, TGD, Thai Moon, Totole, Valcom, Wai Wai, Wang Lao Ji, Want Want,Yeos, Yin Fa and Yoosh.

BEARD BROTHERS

116 Stonycroft Street, Hastings, Camberly, New Zealand

Contact: Rob Beard

T: +64 27 477 5643

E: rob.beard@beardbrothers.co.nz www.beardbrothers.com

Categories: Artisan, Chilled

Brands: Beard Brothers Smallgoods

DELMAINE FINE FOODS LTD

5 Reliable Way, Mt Wellington, Auckland

Contact: Customer Service

T: 0800 335 624

E: enquiries@delmaine.com www.delmaine.co.nz

Categories: Beverage, Toppings & Sauces, Chilled, Antipasto

Brands: Delmaine, Rosedale, Longest Drink in Town, Tuimato

VAN DYCK FINE FOODS LTD

49 Corbett Road, Bell Block, New Plymouth, New Zealand

Contact: Zara Ryan T: +64 27 454 4573

E: info@vandyck.co.nz www.marcels.co.nz

Categories: Bakery, Free From/Organic/ Gluten & Allergy, Frozen Brands: Marcel’s Pancakes

McALPINE HUSSMANN

2-6 Niall Burgess Road, Mt Wellington, Auckland, 1060, New Zealand

Contact: James Bremner

T: +64 21 514 681

E: James.Bremner@hussmann.com www.mcalpinehussmann.co.nz

Categories: Equipment, Services

Brands: McAlpine Hussmann, Hussmann, Panasonic

VENERDI

33A Cartwright Road, Kelston, Auckland, New Zealand

Contact: Prashin Poovelil

T: +64 9 813 5481

E: prashin@venerdi.co.nz www.venerdi.co.nz

Categories: Artisan, Bakery, Free From/ Organic/Gluten & Allergy

Brands: Gluten Freedom, Pure Foodie

WESTIE FOOD GROUP

7 Timothy Place, Rosebank, Avondale, Auckland, New Zealand

Contact: Stefan Crooks

T: +64 21 977 698

E: stefan@westiefood.co.nz www.westiefood.co.nz

Categories: Bakery, Chilled

Brands: LA baguette, Westie, Kauri Kitchen, Cafe Style