Apparel 2021 Trade Directory

THE DIGITAL BOOM IS A HUNGRY BEAST

If you haven't caught up with digital, it's already too late. Digital is not going anywhere and is in fact rapidly growing at a swift pace.

COVID hit New Zealand's already struggling fashion industry hard. We got to see who was swimming naked, and who quickly got dressed. For those who were able to pivot their business, I commend you. It is not an easy thing to be a speed boat when everything around you seems like the Titanic. For 2021, it is important to hold your ground as well as being flexible. Get rent relief where you can, don't do dramatic sales, and go DIGITAL. I can't believe I am encouraging this, my father would be furious, but we too have bitten the digital bullet, as our advertisers and subscribers struggle to pay print rates we have pivoted to digital in all but a few editions of Apparel. For small brands and emerging designers, spend your money on digital. This year is NOT about runway shows, fashion weeks, or any other kind of vanity project. 2021 is about evolving and surviving. The need to buckle down and take this seriously because fashion was already a tough industry to survive in and now through various levels of lockdowns we are not looking too sharp. Everyone held on in 2020 thinking to just get to 2021, unfortunately, COVID-19 followed us and it's going to be a long recovery.

Recessions are tricky, one small risk could be costly, but there is hope. Looking long term; the need for an interactive website that is user-friendly and stands out is key. Whether your target market is fifteen years old or ninety, the website has to be intuitive. Website development can be an expensive part of your business, but it is worth it. Look into recovery carts, e-newsletters, search bars, curated apparel edits. I do not recommend a sale tab and having a predictable end of season sale. Sales don't necessarily make money, sometimes its barely breakeven. If the most

visited tab on your website is the sale tab, there's a problem.

Buyers are out there, but buyers are also hungry for something different, exciting releases and a reason to shop. Work with your stockists establish a proper release date for each season. The current season system needs fixing and an industry consensus. As I have said many times before, why are heavy Winter coats dropping in-store in March? Consumers don't want nor need them then and by the time Winter actually rolls around, they are considered yesterdays style. Understand your consumer, understand who you are marketing to, it is difficult to appeal to all, sometimes targeting is the better option. It may be time to buy in data or analysis of the data you are collecting, shopper data is important. If you don't have any analysis of your data then get an expert in, don't think that you can wing it.

Consumers are spontaneous creatures that always want new and perhaps never more so than in a COVID-19 year. They are home, can't travel and want distractions. If they saw it in March, but need it in June - that coat is old news. I highly recommend breaking collections into multiple capsules throughout the year rather than two or four seasonal collections. Keep costs low, overheads down, your collections small, keep it local and most importantly understand the profile of who your buyer is.

If we don't support local now, they will surely perish. Those skill sets will be gone and we won't be able to revive them.

2021 is a steep challenge, but Kiwi's are well known for their ingenuity. This is the year to evolve, survive and thrive.

caitlan@reviewmags.com

Chairman Peter Mitchell

Publisher

Tania Walters, tania@reviewmags.com

General Manager

Kieran Mitchell, kieran@reviewmags.com

Editorial Director

Sarah Mitchell, sarah@reviewmags.com

Editor

Caitlan Mitchell, caitlan@reviewmags.com

Editorial Associate

Janet Guan, janet@reviewmags.com

Advertising Sales

Caroline Boe, caroline@reviewmags.com

Senior Designer

Raymund Sarmiento

Graphic Designer

Debby Wei

ISSN 2816-1076 (Print)

ISSN 2816-1084 (Online)

Retail 6, Heards Building, 2 Ruskin Street

Parnell, Auckland PO Box 37 140, Parnell Auckland, New Zealand Tel (09) 304 0142 Fax (09) 377 2794

NZ Apparel is published monthly under licence. Please direct all enquiries and correspondence to NZ Apparel. The opinions and material published in this edition of NZ Apparel are not necessarily those of the publishers unless specifically stated. All material appearing in NZ Apparel is copyright and may only be reproduced with the consent of the publisher. Copyright 2021 NZ Apparel Magazine.

NOTE:

All listed phone numbers, unless otherwise stated, are New Zealand phone numbers. If dialling from outside New Zealand please use +64.

2021

COLOUR OF THE YEAR

The Pantone Colour of the year is PANTONE 17-5104 Ultimate Grey and PANTONE 13-0647 Illuminating. This pairing of a calming grey and bright yellow is described as a marriage of colours, conveying a message of strength and hopefulness that is both enduring and uplifting.

These two colours are polar opposites, yet come together to support one another.

PANTONE Ultimate Grey is solid and dependable, providing a firm foundation

that is able to stand the test of time. PANTONE Illuminating is bright, cheerful and full of life. It gives one the energy to overcome uncertainties and obstacles that life may throw at us.

“The union of an enduring Ultimate Grey with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a colour combination that gives us resilience and hope. We need to feel

encouraged and uplifted; this is essential to the human spirit,” explained Leatrice Eiseman, Executive Director of the Pantone Colour Institute.

Pantone Colour of the Year will be seen in not only apparel, but also in the homeware and interior design space.

Pantone’s Colour of the year sets the mood for designers and manufacturers alike. However, apparel colour trends will definitely include a wider range of hues and shades to enable self-expression and style.

SUMMER BOUQUET

Pinks, corals, warm sands and cool nudes will continue to be popular this year in fashion. Inspired by Spring florals and nature, add a dark murky green to the mix and you have yourself a gorgeous floral explosion.

INTOXICATING PASTELS

Moving from the floral-nature-inspired palette, bright pastels will also be centre stage on the runway this year. Sweet lavender, fragrant pink, cool green, futuristic aqua paired with a crisp creamy white completes this colourful pastel palette, perfect for daytime pieces.

POWER SURGE

On the other side of the spectrum, we have a richer colour palette that has been paired with primary colours in mind. A true red, muted navy, golden yellow, vivid magenta, apple green, saturated grapefruit pink, khaki and pink-toned lilac all work together to form an electric and exciting colour palette, ready to be used for bold pieces that are not afraid to stand out.

GLOBAL COLOUR

Colour trends can be seen as a global phenomenon, oftentimes, there are certain colour palettes that have been moulded to suit the specific art, culture and mood, in which it lives in. Shutterstock has analysed the 2021 colour trends based on increased

activity with colours seen in image downloads this year. By looking at the HEX code data in each pixel, we can see hues that are set to dominate each country this year.

Colours have deep emotional meaning

that communicate overarching themes and small characteristics of the cultures who use them. Top colours around the world will be undoubtedly replicated in apparel, accessories, home décor, store designs and much more.

Argentina #FAEBD7

Germany #8B008B

Netherlands #008000

Taiwan #9400D3

Australia #7B68EE

India #F08080

Norway #FF6347

Thailand #7B68EE

Brazil #008000

Italy #7B68EE

Russian Federation #98FB98

Turkey #00CED1

Canada #7B68EE

Japan #FAEBD7

South Africa #FFFF00

United Arab Emirates #66CDAA

Chile #32CD32

Korea #0000FF

Spain #32CD32

United Kingdom #F08080

France #4B0082

Mexico #98FB98

Switzerland #7B68EE

United States #9400D3

Founded in 1919, Parisian has been crafting fashion accessories in New Zealand for over 100 years.

Perched on the edge of Myer’s Park in the heart of Auckland, they specialise in making an array of accessories from neck ties, scarves and braces to belts and small leather goods.

Dedicated to making locally, they have become the go-to for many brands wanting a special New Zealand made element.

Designing and making product in their own premises provides a wealth of material and experience to work with on custom projects.

Family owned and operated, they love working with local designers and businesses creating beautiful well-made pieces.

Wall Fabrics is an Australasian based fabric wholesaler, providing high end fabrics to fashion designers and clothing manufacturers.

It stocks a large and diverse range of fabrics, with a heavy focus on natural fibres including wool suiting and coating, silk, cotton, and linen. They also carry a large range of merino knit products along with a range of triacetate items from Japan.

Wall Fabrics’ head office and main warehouse is based in Auckland, from which it has been servicing New Zealand companies for over 30 years. It also has offices in both Sydney and Melbourne, where it has been operating for the past decade.

For more information email sales@wallfabrics.com or call 09 361 6162.

EDITOR’S PICK 2021

TESTEX is an independent Swiss testing and certification organisation operating worldwide with the focus on textile testing.

TESTEX has been testing, analysing and certifying with the focus on the textile sector since 1846. In addition to its Swiss headquarters in Zurich, TESTEX has branch offices in Europe, North America, and especially in the Asia/Pacific region. For more information visit www.testex.com/en/ or

Bee Dee Bags is a market leader in the packaging industry, providing a large range of stock and custom-print retail packaging products. Founded in 2012, the company has grown from its humble beginnings to embracing a customer base of more than 4,000 New Zealand companies. Today they offer an extensive range of high-quality carry bags, boxes, postal packaging, wrapping paper, ribbon and much more.

Their commitment to environmental sustainability is showcased through their range of eco-friendly and sustainable packaging options, alongside the launch of their food packaging company, NaturalPak (2020). Natural Pak focuses on offering recyclable and reusable food packaging alternatives. For more information visit beedeebags.co.nz or naturalpak.com.au.

Accessories

Bruce Moore Agencies

Charles Parsons Textiles

Liquid Brands

Parisian

Seabreeze Apparel Ltd

Victoria Taylor Limited

Alterations/Sampling

AK Leather Fashions

Helen’s Sample Room

Roses’s Alterations

Seabreeze Apparel Ltd

Banking/Finance/Factoring

Lock Finance Limited

Pacific Invoice Finance

Bridal

Parisian

Childrenswear

Bruce Moore Agencies

Charles Parsons Textiles

Classic New Zealand

Otago Knitwear Ltd

Rabbit and Fox

Seabreeze Apparel Ltd

CMT

Central City Cutting Ltd

Helen’s Sample Room

Otago Knitwear Ltd

Seabreeze Apparel Ltd

The Keen Cutting Co.

Costumming/Costume Hire

Rabbit and Fox

Digital Textile Printing

Charles Parsons Textiles

Distributors

Charles Parsons Textiles

Liquid Brands

Propress Clothing & Fabric

Steamers

Seabreeze Apparel Ltd

Embroidery/Screenprinting

IMMAGO (NZ) Ltd

Seabreeze Apparel Ltd

Equipment

Charles Parsons Textiles

Direct Sewing Machines & Supplies

Propress Clothing & Fabric

Steamers

Export/Logistics

Apparel Line NZ Ltd

Charles Parsons Textiles

DSL Logistics

First Global Logistics

Fashion Agents

Bruce Moore Agencies

Liquid Brands

Footwear

Classic New Zealand

Liquid Brands

Gifts/Candles

Classic New Zealand

Haberdashery

Charles Parsons Textiles

Importers

Charles Parsons Textiles

Parisian

Seabreeze Apparel Ltd

Intimates/Swimwear

Charles Parsons Textiles Moontide Ltd

Piha Swimwear

Rabbit and Fox

Knitwear

Charles Parsons Textiles

Propress Clothing & Fabric

Steamers

Seabreeze Apparel Ltd

Manufacturers

Classic New Zealand Garment Guru Ltd

Parisian

Seabreeze Apparel Ltd

Menswear

AK Leather Fashions

Bruce Moore Agencies

Charles Parsons Textiles

Helen’s Sample Room

Otago Knitwear Ltd

Parisian

Rabbit and Fox

Seabreeze Apparel Ltd

Modelling Agency

Bintang Models

Online Services

AdvanceRetail Technology Ltd

Apparel 21

Island Pacific Kudos Solutions

Packaging & Labelling

Bee Dee Bags

Central City Cutting Ltd

Identity Solutions Limited

IMMAGO (NZ) Ltd

Tagtime ANZ Ltd

POS

AdvanceRetail Technology Ltd

Apparel 21

Central City Cutting Ltd

Identity Solutions Limited

Island Pacific Kudos Solutions

Propress Clothing & Fabric

Steamers

Recruitment

Ragtrade Recruitment Ltd

Research & Development

Charles Parsons Textiles

Schoolwear

Charles Parsons Textiles

Parisian

Seabreeze Apparel Ltd

Security

Tagtime ANZ Ltd

Vitag Security Solutions Ltd

Services

AdvanceRetail Technology Ltd

Apparel Line NZ Ltd

Apparel Trade Pressers Ltd

Bee Dee Bags

Bruce Moore Agencies

Central City Cutting Ltd

DSL Logistics

First Global Logistics

Island Pacific

Pattern Potentials

Rabbit and Fox

Seabreeze Apparel Ltd

Stirling Cutting

Tagtime ANZ Ltd

Testex

The Keen Cutting Co.

Shopfitting

Accurate Interiors & Shopfitting

Propress Clothing & Fabric

Steamers

SureStyle

Sourcing

Charles Parsons Textiles

Sportswear

Charles Parsons Textiles

Rabbit and Fox

Seabreeze Apparel Ltd

Steamers

Propress Clothing & Fabric

Steamers

Store Design

Accurate Interiors & Shopfitting

SureStyle

Technology

AdvanceRetail Technology Ltd

Apparel 21

Island Pacific

Textiles

Bruce Moore Agencies

Central City Cutting Ltd

Charles Parsons Textiles

Classic New Zealand

Eclipse Textiles

General Products Ltd

Terry Apparel Ltd

Testex

Wall Fabrics Ltd

Woolyarns Ltd

Thread/Yarns/Trimmings

Bruce Moore Agencies

Charles Parsons Textiles

General Products Ltd

Terry Apparel Ltd

Woolyarns Ltd

Trade Associations

Accurate Interiors & Shopfitting

Uniforms

Charles Parsons Textiles

Parisian

Seabreeze Apparel Ltd

Wholesaler

AK Leather Fashions

Charles Parsons Textiles

Liquid Brands

Seabreeze Apparel Ltd

Victoria Taylor Limited

Wall Fabrics Ltd

Womenswear

AK Leather Fashions

Bruce Moore Agencies

Charles Parsons Textiles

Helen’s Sample Room

Liquid Brands

Moontide Ltd

Otago Knitwear Ltd

Parisian Piha Swimwear

Rabbit and Fox

Seabreeze Apparel Ltd

Victoria Taylor Limited

Unit 18/77 Porana Road, Hillcrest, Auckland, New Zealand

Contact: Paul Mackisack

T: +64 21 025 23447

E: enquiries@ainsltd.co.nz

www.ainsltd.co.nz

ADVANCERETAIL TECHNOLOGY LTD

Level 2, 8 Rockridge Avenue, Penrose

Auckland, New Zealand

Contact: Neil Ruthven

T: +64 9 980 4580

E: info@advanceretail.com

www.advanceretail.com

AK LEATHER FASHIONS

P.O. Box 91868 Auckland Mail Centre

Auckland, New Zealand

T: +64 21 082 59168

E: sales@leatherland.co.nz www.leatherland.co.nz

Unit 5a, 43 Linwood Avenue, Mount Albert

Auckland, New Zealand

Contact: Bryce Heron

T: +64 9 849 4407

E: presser@xtra.co.nz www.apparelpresser.co.nz

17 Kahika Road, Birkdale, Auckland, New Zealand

Contact: Elna Du Toit

T: 0800 232 710

E: elna.dutoit@beedeebags.co.nz www.beedeebags.co.nz

T: +64 21 130 0182

E: info@bintangmodels.com www.bintangmodels.com

55 Longhurst Terrace, Cashmere, Christchurch, New Zealand

Contact: Bruce Moore

T: +64 27 434 1433

E: bruce@bma.co.nz www.bma.co.nz

CAITLAN MITCHELL PHOTOGRAPHY

Contact: Caitlan Mitchell

T: +64 21 615 316

E: caitlan@reviewmags.com

www.caitlanmitchell.com

111 May Road, Mount Roskill Auckland, New Zealand

Contact: Kevin Frost

T: +64 9 629 1144

E: kevin@cccutting.co.nz www.cccutting.co.nz

Contact: Customer Service

T: 0508 88 44 11

E: textiles@charlesparsons.co.nz

www.charlesparsonstextiles.com

CLASSIC NEW ZEALAND

22 Thames Street, Pandora, Napier, New Zealand

Contact: Kieran Callaghan

T: +64 6 835 9662

E: sales@classicsheepskins.co.nz www.classicsheepskins.com

20 Verissimo Drive, Mangere, Auckland, New Zealand

Contact: John Widdows

T: +64 9 255 0266

E: john@dsl.co.nz www.dsl.co.nz

LEADERS IN SUSTAINABLE STRETCH

Unit 2, 20 Ashtan Place, Banyo

Queensland, Australia

T: +61 7 3251 2970(AU), 0508 88 44 11(NZ)

E: eclipse@eclipsetextiles.com.au

www.eclipsetextiles.com.au

LEADERS IN SUSTAINABLE STRETCH FABRICS

Unit 2A, 8 Corban Avenue, Henderson, Auckland, New Zealand

Contact: Shay Narsey

T: +64 9 838 8674 or +64 21 274 2910

E: info@directsewing.co.nz www.directsewing.co.nz

FIRST GLOBAL LOGISTICS

616 Oruarangi Road, Mangere Auckland, New Zealand

Contact: Shona Smyth

T: +64 9 255 5015

E: sales@firstgloballogistics.co.nz www.firstgloballogistics.co.nz

Contact:

TEXTILES

Looking ahead for the year of 2021, we see comfortable textiles remaining centre stage on the fashion runway. Knitwear and crochet details will see a sense of nostalgia for wearers.

PERFORMANCE-DRIVEN FABRICS

Apparel is not only about style and selfexpression; at its core it is ultimately a layer of protection for the wearer for their dayto-day tasks. With the rise of the pandemic, the fashion industry did what they did best; innovate. With the textile sector creating new performance-driven fabrics with antiviral qualities.

The Marzotto Wool Manufacturing company had launched antimicrobic fabrics made of natural yarns that are treated with the new ViralOff finish by

Polygiene. Such fabrics have proven to be popular for uniform, athleisure, and general contemporary fashion brands across the board.

With COVID vaccines on the horizon, the result of the pandemic has caused customers to pay more attention to microbes in general. This means, even when COVID slows down and vaccines are the norm, the average consumer will still be very cautious of bacteria that may be lingering on surfaces, whether they are infectious or not. Therefore, the rise in antimicrobial fabrics will become increasingly popular within the apparel industry for the next year.

WOOL FIBRES

For menswear, we see the use of wool in its most traditional use via chunky knitted jumpers or easy-to-layer pullovers. Wool fibre in clothing is valuable as it is a durable textile that resists wear and tear. It retains it shape after washing, it resists soiling due to its complex matting, and most obviously, is a great insulator for the warmer months.

SHEER TEXTILES

Transparent or sheer textiles have been grabbing our attention on international runways from Acne Studios to Dior - we’ve seen leading womenswear design houses incorporate this magical and flowy textile within Spring 2021 collections. Textiles like chiffon, organza, gauze or voile all have their own characteristics within the ‘sheer fabrics’ category. Organza is often used to create large silhouettes that make a statement due to its crisp yet smooth nature. In contrast, chiffon is soft, flowy and drapable.

Acne Studios RTW SS21

Louis Vuitton Men’s Fall 2021

Dior RTW SS21

Gabriela Hearst RTW Spring 2021

GENERAL PRODUCTS LTD

2 Abbey Street, Newton, Auckland, New Zealand Contact: Philip Tanner

T: +64 9 373 5762

E: philip@generalproducts.co.nz www.generalproducts.co.nz

HELEN’S SAMPLE ROOM

21D Porana Road, Glenfield, Auckland, New Zealand

Contact: Helen Hall

T: +64 9 369 9249

E: helenh@hsr.co.nz

IDENTITY SOLUTIONS LIMITED

10 Gordon Road, Morningside, Auckland, New Zealand

Contact: Simon Wall

T: 0800 285 223

E: info@identitys.co.nz www.identitys.co.nz

IMMAGO (NZ) LTD

43 Rennie Drive, Mangere Auckland, New Zealand

Contact: Bruce Hadley

T: +64 9 255 0133

E: sales.nz@immago.com www.immago.com

ISLAND PACIFIC

Level 2, 8 Rockridge Avenue, Penrose, Auckland, New Zealand

Contact: Mark McGeachen

T: +64 9 980 4580

E: enquiry@islandpacific.com

KUDOS SOLUTIONS

12c Piermark Drive, Albany

Auckland, New Zealand

Contact: Bruce Hutchings

T: +64 9 571 1151

E: bruce@kudos.co.nz www.kudos.co.nz

LOCK FINANCE LIMITED

Level 5, Walker Wayland Centre, 53 Fort Street, Auckland, New Zealand

Contact: Craig Brown

T: +64 27 476 4297

E: craigb@lockfinance.co.nz www.lockfinance.co.nz

MOONTIDE LTD

24 Williamson Avenue, Grey Lynn Auckland, New Zealand

Contact: Sarah Taylor

T: +64 21 448 763

E: sarah.taylor@moontide.com www.moontide.com

PROJECT: SUSTAINABILITY

As we work our way through different fashion trends, we see that being a sustainable brand in 2021 is almost second nature. Though, sustainability should never be treated as a ‘trend’ as such, the rise of awareness in how our clothes are made, the quality or traceability of fabrics, and the overall impact each piece of clothing, footwear, accessory has on our planet, has pushed manufacturers and designers alike to reinvent the way they work.

SUSTAINABLE CLOTHING TRENDS

COVID-19 has affected all aspects of life, and for the fashion industry, consumers are expecting and demanding more from brands. Research by McKinsey and Company in their “The State of Fashion 2020” report has shown that 57 percent of shoppers agreed that they had made significant changes to their lifestyles to lessen their environmental impact. Further, 64 percent of shoppers decreased their spending on clothing and footwear during the pandemic.

SUSTAINABLE FOOTWEAR TRENDS

Footwear Distributors and Retailers of America (FDRA) defines shoe sustainability as shoe design, development, manufacturing, distribution, and selling processes that minimize negative environmental impacts, conserve energy and natural resources, are safe for employees, communities and consumers, and are economically sound.

According to FDRA’s Shoe Sustainability Benchmark Survey in 2020, 40 percent of footwear companies now have sustainability programs in place – a 6 percent increase from the year prior. 44 percent of companies have a person or a team dedicated to sustainability goals

New Zealand footwear company, Allbirds, has been leading the way in terms of sustainability in the footwear front. Allbirds’ laces are made out of recycled bottles and using wool in their shoes allows them to use 60 percent less energy than materials used in typical synthetic shoes.

Other innovative and sustainable techniques have also been adopted by this footwear brand, some include using sugarcane for shoe soles and using recycled nylon to keep used nylon out of landfills.

Conscious shoppers are demanding fashion brands to produce eco-friendly, ethical, and sustainable clothing in 2021. Consumers are pickier with what brands they shop from. Brands that are doing good for the community, the planet and animals take front row seats in this show.

Brands should be aware of scrutiny that may come from adopting sustainable and eco-friendly claims. Surface-level claims will not cut it this year. If you are planning to commit to a positive impact to the environment, community, and animals, it is crucial that the commitment is present in the entire supply chain and its processes. Consumers can easily see through ‘greenwashing’ tactics, and this will be the downfall of any brand.

Alongside shopping sustainable brands, consumers are passionate about supporting local brands, now more than ever - and this will likely last in 2021 and beyond.

SUSTAINABLE SWIMWEAR TRENDS

Swimwear is often made from synthetic materials such as Polyeurethane – which is a mixture of Lycra, Spandex or Elastane. The creation of Polyeurethane has a harmful impact on natural resources.

Many brands are finding ways to incorporate recycled materials into their swimwear ranges. ASOS has released a swimwear range made out of recycled polyester. To do this, plastic bottles and textile waste are processed into plastic chips and then melted into new fibres, saving water, energy and reducing greenhouse gas emissions.

A popular recyclable material that has been seen in swimwear recently is Econyl. This fabric saw its fruition in 2011 and is a regenerated nylon fibre made completely from waste products like fishing nets, fabrics scraps, industrial plastic and nylon waste.

Kiwi swimwear brands such as nisa and Aurai Swim are known for incorporating the innovative Econyl fibre in their swimwear collections, and Cinnamon Swan uses recycled bottles for their swimwear collections too.

Unsplash

SUSTAINABILITY

that is suitable for jewellers. It is believed that lab grown diamonds are more ecofriendly and produce up to 98 percent less carbon emissions.

Opting for lab grown diamonds for its eco-friendly properties will continue to slowly increase in popularity this year, although, with many innovative inventions like this, it does take time for consumers to get familiar with. Keeping an eye out on the development of lab grown diamonds would be a smart place to begin if you haven’t investigated its potential already.

SUSTAINABLE JEWELLERY TRENDS

With Zoom calls being the norm throughout most of 2020, the demand for jewellery has increased with necklace layering and oversized/statement jewellery coming out on top.

As the fashion industry moves towards and favours sustainable materials and practices, conscious consumers are continuously searching for jewellery pieces that are made from recycled materials and are ethically sound.

Sustainable jewellery brands such as Sophie Divett Jewellery in New Zealand work with recycled metal waste from larger jewellers as well as from local mines within Australasia. The brand also uses ethically sourced gems and diamonds, however, prefer to opt for recycled diamonds –the most environmentally responsible diamonds available.

SUSTAINABLE PACKAGING TRENDS

New Zealand banned single-use plastic bags in July 2019, two years later, bringing your own shopping bags to the farmers market, supermarkets and grocery stores has become the norm. However, when talking about shopping bags for the retail sector, namely, fashion retailers or similar, the notion of bringing an extra shopping bag when you head to the mall is less likely in comparison.

So, how do we reinvent the ‘Retail Bag’?

away from plastic all together. Some are offering sturdier plastic bags as a ‘loophole’ to this regulation, but most see this as an opportunity to opt for alternatives like paper carry bags instead.

Retail bags can be plain paper bags, but like anything in branding, even the retail bag must reflect your brand’s image, branding and personality.

On the flip side of recycled materials, we see the use of synthetic or lab grown diamonds.

Synthetic diamonds have been around since the 1950s, however, it has only recently been produced in a gem quality

The retail bag industry has been affected by the rise of e-commerce and contactless pickups and deliveries during this time. Rise of popularity for online shopping has meant that traditional retail bags usually used in bricks-and-mortars are being used less.

Retailers not only stay away from singleuse plastic bags due to the change in law in 2019, but they also have decided to stay

With the rise of e-commerce, packaging orders to be shipped to the end customer is also a considerable part of any retail fashion business. Packaging options must be fit for purpose and have minimal impact on our environment.

Popular packaging trends include moving away from plastic poly-mailers to thicker paper courier bags, replacing bubble wrap with shredded paper or paper cushioning.

One of the most popular options retailers are opting for in 2021 are compostable mailers. These look, feel, and work like traditional plastic poly-mailers that customers are familiar with, however, they are completely compostable resulting in less waste.

PIHA SWIMWEAR

24 Williamson Avenue, Grey Lynn, Auckland, New Zealand

Contact: Sarah Taylor

T: +64 21 448 763

E: sarah.taylor@moontide.com

www.pihaswimwear.com

PROPRESS CLOTHING & FABRIC STEAMERS

55 Longhurst Terrace, Cashmere, Christchurch, New Zealand

Contact: Bruce Moore

T: +64 274 341 433

E: bruce@bma.co.nz

www.propress.co.nz

Costume and Apparel Architect, Pattern Design +

Costume and Apparel Architect, Pattern Design +

RABBIT AND FOX

RABBIT AND FOX

CAD Pattern design + Marker Specialist

RABBIT AND FOX

CAD Pattern design + Marker Specialist

T: +021 1616 364

CAD Pattern Design + Marker Specialist

T: +021 1616 364

RABBIT AND FOX

E: hello@rabbitandfox.co.nz

New Zealand

E: hello@rabbitandfox.co.nz

CAD Pattern design + Marker Specialist

T: +64 21 161 6364

E: hello@rabbitandfox.co.nz

T: +021 1616 364

www.rabbitandfox.co.nz

E: hello@rabbitandfox.co.nz

Auckland, New Zealand

Contact: Rosina Tomes

T: +64 21 213 4033

E: rosina@ragtrade.co.nz

www.ragtrade.co.nz

276 Manukau Road, Epsom, Auckland, New Zealand

Contact: Rachel Beechey

T: +64 9 520 5290

E: rachel@roses.co.nz www.roses.co.nz

19-21 Manga Road, Silverdale

Auckland, New Zealand

Contact: Malcolm Walkinshaw

T: +64 9 426 6586

E: malcolm@seabreezeapparel.co.nz www.seabreezeapparel.co.nz

31a Elliot Street, Papakura, Auckland, New Zealand

Contact: Shannon Gribble

T: +64 9 299 6801

E: shannong@stirlingcutting.co.nz

www.stirlingcutting.co.nz

TAGTIME ANZ LTD

P.O. Box 108, Thames, New Zealand

Contact: Jenni Gibson

T: +64 9 360 3258

E: jenni@tagtimeanz.com www.tagtimeanz.com

TERRY APPAREL LTD

24m Allright Place, Mount Wellington

Auckland, New Zealand

Contact: Gethin Sladen

T: +64 9 966 1832

E: apparel@terrys.co.nz

www.terryapparel.co.nz

SURESTYLE

Creating engaging spaces

7 Moa Street, Otahuhu

Auckland, New Zealand

Contact: Aaron Bradshaw

T: +64 9 276 8878

E: sales@surestyle.co.nz

www.surestyle.co.nz

New Zealand’s number one supplier of industrial sewing, embroidery, steam & curtain automated machinery.

LEADING BRANDS: Juki, Tajima, Brother, Pegasus, Jiffy, Eisenkolb, Typical, Stirovap, Siruba

VICTORIA TAYLOR LIMITED

61a Randolph Street, Eden Terrace, Auckland, New Zealand

Contact: Kerri Lelievre

T: +64 9 951 0271

E: brand@taylorboutique.co.nz

www.taylorboutique.co.nz

WALL FABRICS LTD

25 Gordon Road, Morningside, Auckland, New Zealand

T: +64 9 361 6162

E: sales@wallfabrics.com

www.wallfabrics.com

25-27 Eastern Hutt Road, Wingate, Lower Hutt, New Zealand

T: +64 4 920 5301

E: enquiries@woolyarns.co.nz

www.woolyarns.co.nz

VITAG SECURITY SOLUTIONS LTD

Unit i, 29 Sir William Avenue, East Tamaki

Auckland, New Zealand

Contact: Doug Todd

T: 0800 736 352

E: sales@vitag.co.nz

www.vitag.co.nz

Acme Direct Sewing Machines & Supplies

AdvanceRetail AdvanceRetail Technology Ltd

Adversol Print Media Charles Parsons Textiles

Amann Direct Sewing Machines & Supplies

Bernina Direct Sewing Machines & Supplies

Bird & Kite Liquid Brands

Brother Direct Sewing Machines & Supplies

By Taylor Victoria Taylor Limited

Callibra by Woolyarns Woolyarns Ltd

Carvico Eclipse Textiles

Charles Parsons Textiles Charles Parsons Textiles

Charles Parsons Laboratory Charles Parsons Textiles

Classic New Zealand Classic New Zealand

Classwear Otago Knitwear Ltd

Clean Green Shirt Company Seabreeze Apparel Ltd

Crocs Liquid Brands

Cross Point Vitag Security Solutions Ltd

Custom Design Labels Identity Solutions Limited

Darche Charles Parsons Textiles

Displays Unlimited SureStyle

Eagle Direct Sewing Machines & Supplies

Eclipse Eclipse Textiles

Eurojersey Eclipse Textiles

F

Fellini Parisian

FlexiPlus SureStyle

FlexiWall SureStyle

Holster Liquid Brands

Howler Bro’s Liquid Brands

InVue Vitag Security Solutions Ltd

INZpire by Woolyarns Woolyarns Ltd

Island Pacific Island Pacific

IvyLee Copenhagen Liquid Brands

J Jersey Lomollina Eclipse Textiles

Jiffy Direct Sewing Machines & Supplies

Juki Direct Sewing Machines & Supplies

Leatherland AK Leather Fashions Lovelies Liquid Brands

Lycra Eclipse Textiles

Mei + Picchi SureStyle

Merino State Charles Parsons Textiles

Merrylock Direct Sewing Machines & Supplies

Milford House Linen General Products Ltd

Ministry of Style Liquid Brands

Monti Castello Parisian Moontide Moontide Ltd Moss Liquid Brands N

Nedap Vitag Security Solutions Ltd

New York Bias Binding Charles Parsons Textiles

Once Was Liquid Brands O’Neill Liquid Brands

Parisian Parisian

Perino by Woolyarns Woolyarns Ltd Pierre Cardin Parisian Pilgrim Jewellery Liquid Brands Propress Propress Clothing & Fabric Steamers

Quay Eyewear Liquid Brands

R

Rabbit and Fox Rabbit and Fox

Retail Essentials SureStyle

RFKeeper Vitag Security Solutions Ltd

Ricoma Direct Sewing Machines & Supplies

Seabreeze Seabreeze Apparel Ltd

Singer Direct Sewing Machines & Supplies

Siruba Direct Sewing Machines & Supplies

Silverstream Otago Knitwear Ltd

Slatpanel SureStyle

Stirovap Direct Sewing Machines & Supplies

Symetria Victoria Taylor Limited

Taylor Victoria Taylor Limited

Thoughtful Threads Charles Parsons Textiles

Tino Cosma Parisian

Tussock Ridge Merino Seabreeze Apparel Ltd

Typical Direct Sewing Machines & Supplies

Visconti Parisian W

Wall Fabrics Wall Fabrics Ltd

Wildfusion Otago Knitwear Ltd

Woden Sneakers Liquid Brands

Wyse London Liquid Brands

Xquisite Otago Knitwear Ltd Z

ZaZa Otago Knitwear Ltd

Zealana Woolyarns Ltd

Zoje Direct Sewing Machines & Supplies #

1919 Parisian

Sales. Marketing. Distribution

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