The Beverage Report | 2019

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BE CA LM. T HINK C L EA R.

NZ’s Smartest Drink. Now In Glass.

Clinically Tested | Real Felt Effect | Patent Protected

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sales@drinkarepa.com 2019 The Beverage Report

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IT’S ALL ABOUT FUNCTION Sarah Mitchell Editorial Director

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argely non-existent a few years ago, beverages like kombucha and cold brew are now front and centre in refrigerators. In a move away from traditional fizzy drinks and beer, new innovations have seen huge growth thanks to changing consumer consumption habits. The sector has definitely seen an increased focus on health and wellness with almost every consumer wanting a ‘better-for-you’ product. Plant-based waters, alternative milks, and functional beverages with added benefits have emerged from small and large producers alike. Alongside this growth under the health and wellness trend has seen a rise in beverages that cater to lower calorie, lower sugar and low-to no alcohol needs. It is expected

that the most growth in the category will be seen in zero alcohol beverages. Despite the high dollar value, consumers are happy to shell out for these zero alcohol beverages with premium, high quality and exotic ingredients.

Everyone is a barista, well, at least in their own house that is with consumers becoming more like coffee connoisseurs buying single-origin, whole-bean boutique favourites. The coffee category has also seen tremendous growth as consumers now have access to many different roasts from various regions around the world.

And it isn’t just what is on the inside that counts, with suppliers looking closely at new packaging options to cater to ongoing environmental concerns. Coca-Cola has this year announced that all of its bottles smaller than 1L will be made entirely from recycled plastic by the end of the year and all of its Kiwi Blue and Pump water bottle range will be made from recycled plastic.

The company hopes to reach a global goal by 2030 that would see not only a reduction of waste but collecting and recycling as

SIGNIFICANT YEAR

2019 will be remembered as a significant year for the beverage industry.

Bruce Sherman President, New Zealand Beverage Council

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his year we have seen important changes around how the Health Star Rating will be calculated for non-alcoholic beverages, proposals to include added sugars into Nutritional Information Panels, and a large retailer introduce age restrictions on the sale of energy drinks. Most critically, however, was the release of a government consultation document proposing regulated product stewardship for six priority products, including beverage containers, under the Waste Management Act. If beverage containers are declared a priority product, which appears likely, the sector will be become responsible for meeting government targets on recovering beverage packaging and diverting it from landfill. Participation in the scheme would be mandatory for all manufacturers and importers and will result in important changes in how the sector operates in New Zealand. There seems little doubt that this

is the first step towards the introduction of a container refund scheme into New Zealand.

This is reinforced by the fact that the Government has provided funding to Auckland and Marlborough Councils to establish a working group to design a framework for such a scheme alongside the consultation process. The impact on the industry of the introduction of a container refund scheme is hard to overstate and it will impact every beverage manufacturer and importer in New Zealand. As an Association, we are absolutely committed to work in the interests of our members and we will strongly advocate in manufacturers interests as proposals are developed.

As an industry, we share New Zealander’s concerns about packaging waste. As a key user of packaging, we know our sector has an important role to play in helping develop solutions – whether it is changing the type and amount of packaging we use, supporting recycling initiatives, making it easier for consumers to dispose of their packaging responsibly or thinking innovatively about how we each cut the waste we produce. We all have a role to play. While some great work has been done in recent years to reduce litter and lift recycling rates, clearly too much

many cans and bottles as it sells to close the loop completely.

The country’s leading packaging industry group is also moving forward with efforts to end plastic waste in New Zealand. The Packaging Forum’s Rigid Plastic Stewardship Project will accelerate the development of solutions to meet rapid demand from the industry, consumers and government, particularly for plastics 3-7 as well as beverage containers.

Similarly, Frucor Suntory has announced its packaging sustainability commitments that include the introduction of postconsumer recycled plastic sourced from Australia and New Zealand for all water, juice and carbonated soft drink brands.

The plan will significantly increase our use of recycled material so that by 2030, all water and juice drink bottles will be made from 100 per cent recycled PET plastic and carbonated soft drink bottles will include 50 per cent recycled plastic – with least 25 per cent of the recycled materials coming from Australia and New Zealand.

For more beverage trends, opinions, and future plans as well as NPD, visit www.supermarketnews.co.nz.

packing waste is still ending up in landfill or the marine environment. This is clearly signalled by growing consumer concerns. The status quo is no longer acceptable.

Container refund schemes are common internationally and we agree that if a regulated product stewardship scheme is to be introduced for beverage containers, then it is an option worth exploring in New Zealand. While they can increase recycling rates, they are notoriously expensive to operate, and these costs will likely need to be met by both manufacturers and consumers.

International experience shows that the best designed schemes are those that are run by the beverage industry on a not-for-profit basis and with clear targets set by government. There are still a lot of questions to be answered – including how a container refund scheme would fit within existing recycling initiatives, such as kerbside recycling, the future of the current and successful glass product stewardship scheme, and what happens with the increased product that is captured through the refund scheme.

Despite these questions, we are committed to working collaboratively with government and stakeholders to ensure that any solution proposed for New Zealand reduces waste, increases recycling, and works well for both consumers and industry.

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JUICES

fresh, ambient and carbonated

REFRESHING EXPERIENCE

BENEFITS OF SUPERFOODS

The Simply Squeezed Super range is a delicious blend of fruit and vegetables with the added benefits of superfoods. Available in a range of juices and smoothies, it’s a great way to get a bit of extra support or boost of wellness. There are three varieties available including Super Juice, Super Smoothie and Super Vege. Each range contains added functional benefits to help consumers get the most out of their every day. Three of the bestsellers include Happy Belly Super Juice with probiotics, Fibre Fit Super Smoothie – a good source of fibre and lastly the Immunity Super Vege with Vitamin C for immune system support.

To find out more about the range contact 0800 807 142.

Warm sunshine on your shoulders, crunchy grass underfoot, and the sweet smell of just-picked apples – it’s the simple things that keep Kiwis happy. MOST promises organic juiciness in every drop, delivering a refreshing experience and great taste. The team at MOST believe in creating simple products that are made from organic fruit and the best intentions.

MOST is available in six flavours – Apple & Cranberry, Apple Orange & Mango, Apple & Peach, Apple & Feijoa, Sparkling Apple and Sparkling Apple & Blackcurrant. The range is Certified Organic with no added preservatives, artificial flavours or colours and is lovingly crafted from New Zealand apples.

For more information, contact Coca-Cola Amatil New Zealand on 0800 262 226 or nzl.coke@ccamatil.com.

A TASTY FAVOURITE

Wake up the tastebuds with the range from Keri – a real Kiwi favourite. Juices are full of natural goodness including vibrant pulpy orange, exquisitely serene tropical pineapple, smooth crisp cool cranberry or the spice savoury goodness of tomato. The range also includes four variants that contain 50% less sugar.

From picnics in parks, on road trips with friends, at family celebrations or simply as part of the good old Kiwi breakfast – Keri is there with you, tasty goodness for all of New Zealand!

For more information, contact Coca-Cola Amatil New Zealand on 0800 262 226 or nzl.coke@ccamatil.com.

THE WORLD’S BEST

This apple juice is unlike anyone has ever tasted before. The team at The Apple Press hand-pick and cold-press all the flavour and goodness of a treeripe Hawke’s Bay apple. The Apple Press Jazz has been awarded a Black Box Gold Medal after a whopping 2500 consumers tasted it with 83 percent saying they would buy it and

SMART PACKAGING

New look – same great taste. The smart, new packaging for Bickford’s premium juice range has started to hit the shelves. Now featuring the health star rating on the front label, consumers can easily see the functional benefit of each flavour and the new look label gives greater shelf presence. The range is now manufactured on Bickfords’ new Aseptic filling line which means there is no longer a need for a seal on the bottle.

For more information, contact Chris Bhimy on 021 239 5958 or chris.bhimy@bickfordsgroup.com.

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90 percent voting that they would recommend it to others.

The latest addition to the range is Hawke’s Bay Blueberry paired with deliciously sweet Envy apple.

For more information, visit www.theapplepress.co.nz, phone 0800 LOVE APPLES or email hello@theapplepress.co.nz.

CARBONATED

original, craft and sugar-free

THE REAL THING

NATURAL ESSENCE

LaCroix is a triple purified sparkling water with no calories, no sugar and no artificial sweetener, flavoured only with the natural essence of fruit.

Not only is a market leader, it is the number one in its category in the USA. It has been on the market overseas for the last 35 years and caters to the current trend of ‘better for you’ products. It has great taste profile to a wide demographic and massive social media presence. LaCroix is ideal for all age groups, particularly those seeking sugar free beverages, as well as diabetics, health-conscious consumers and trend setters. Well priced, it is accessible to all income brackets. A must have in the water category. Through its recent partnership with Alliance Marketing, brand awareness, trial, promotion and exposure is rapidly increasing in the market.

For more information contact your local Alliance Marketing representative or Zebra International on 09 274 3624 or email carmen@zebrainternational.co.nz.

Coke No Sugar is the product of years of innovation and marks a step in the evolution of sugar-free Coca-Cola recipes that began with Diet Coke in 1982. For over five years, the taste experts at Coca-Cola worked to create a Coke that tastes even more like the classic Coca-Cola but without any sugar, and to make the experience of drinking Coca-Cola No Sugar be as close as possible to the refreshment of ‘the real thing’. Coca-Cola embarked on an exhaustive process of sensory evaluation, instigating over 18 separate consumer trials in nations all around the world to ensure fans loved the taste. The results demonstrated that CocaCola Classic drinkers significantly preferred the taste of Coke No Sugar, and Coke Zero drinkers enjoyed it equally. Coca-Cola No Sugar hit the shelves in late 2017 and was one of the first countries in the world to launch it.

For more information, contact Coca-Cola Amatil New Zealand on 0800 262 226 or nzl.coke@ccamatil.com.

JUST SPARKLING

EVERY DRINK DOES GOOD

LEADING THE WAY

The Natural Beverage Company range contains no artificial colours, flavours or sweeteners. With 60-percent less sugar than the leading soft drinks, TNBC is New Zealand made and now features vibrant new packaging. With many reasons for consumers to purchase, it will be flying off shelves this summer.

For more information, contact your DKSH representative.

AN ICON

Created in 1907, L&P combines lemon juice with sparkling water to produce the traditional flavour that Kiwis have embraced and love to call their own. Some say L&P is a drink from New Zealand that tastes of good lemonish stuff. Others say it’s a drink from New Zealand that tastes of lemonish good stuff. The debate rages on. Whatever your stance, there’s no debating that L&P is a bit different aye!

It really is ‘World famous in New Zealand’.

For more information, contact Coca-Cola Amatil New Zealand on 0800 262 226 or nzl.coke@ccamatil.com.

Karma Drinks wants to change the world one soft drink at a time. Karma is the ethos behind its drinks, and the team believe it is possible to create a fizzy drink that not only tastes great but does good in the world.

Money from every bottle in the Karma range sold goes back to cola nut farmers in Sierra Leone, helping them become independent and trade their way out of poverty through the Karma Cola Foundation. Its range of great tasting, organic, Fairtrade soft drinks include Karma Cola, Gingerella Ginger Ale, Lemmy Lemonade, Sugar-Free Karma Cola, Summer Orangeade, and the latest addition to the family, Lemmy, Lime & Bitters. The brand has also launched a range of organic Switchels with added live probiotics and apple cider vinegar from apples right here in NZ. Available in three flavours: Lemon & Ginger, Peach & Passionfruit and Apple & Blackcurrant.

For more information, contact james@karmacola.co.nz or call 021 457 422.

The NZ Natural Sparkling flavour range is all about natural refreshment, with no sugar or sweeteners, no added preservatives and nothing artificial, just sparkling New Zealand spring water infused with natural fruit flavours.

Available in three delicious flavours it’s the perfect accompaniment to enjoy with family and friends.

For more information, contact 0800 437 8267.

BOTANICAL TWIST

New Zealand’s favourite Ginger Beer adds a botanical twist. Created by founder and master brewer at Bundaberg, the new Ginger Beer & Lemon Myrtle is craft-brewed over three days using real ginger root, cane sugar, and lemon myrtle leaf. Harvested under the light of a full moon for optimum flavour, lemon myrtle is an Australian botanical, continuing on the brands’ trend of brewing using unique ingredients. For over 50 years, consumers have been in love with Bundaberg Ginger Beer, and it shows. With 81 percent of total Ginger Beer category sales in NZ supermarkets. The new addition to the range will continue to build on this success. Available in 12 pack singleserve and 6x4 pack.

For more information, contact info@neillcropper.com or call 09 579 0963.

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CARBONATED

original, craft and sugar-free

WONDERFUL SODAS

GET YOUR FIZZ ON

Water doesn’t have to be boring. Meet Fruit Splash No Sugar Sparkling – sparkling water with natural fruit essence. After the successful launch of Fruit Splash No Sugar Sparkling in Australia, Bickford’s is proud to bring this exciting new range to New Zealand. With three on-trend contemporary flavours, Lemon Lime & Cucumber, Peach & Mandarin and Raspberry & Hibiscus, Fruit Splash No Sugar attract new consumers who seek out healthier options by offering a guilt-free option with a touch of fizz. The vibrant packaging has maximum shelf stand-out and appeal when both sold separately or as a multi-pack. The three flavours are perfect for consumers to enjoy as a sugarfree alternative to soft drink, on its own or as a mixer for cocktails. So, are you ready to get your fizz on?

For more information, contact Chris Bhimy on 021 239 5958 or chris.bhimy@bickfordsgroup.com.

From beginnings in a Wellington dive bar in 2012, Six Barrel Soda Co. is still made by hand in the heart of Wellington, with real fruit, spices and organic fair trade cane sugar. Flavours range from classic Ginger Ale to more weird and wonderful Hibiscus or Orange and Dandelion. Add any sparkling water to turn the syrups into wonderful sodas, cocktails and

ALMIGHTY WATER, NO SUGAR

PREMIUM FLAVOUR EXPERIENCE

Royal Crown Cola is truly a unique product, providing consumers with a smooth, refreshing and indulgent cola. Unlike other cola brands on the market, Royal Crown has a rich, caramel undertone, bottled in glass to preserve the quality and provide a premium flavour experience. A kiwi favourite since 1997, Royal Crown Cola is available in 24 pack singleserve and 6x4 pack.

For more information, contact info@neillcropper.com or call 09 579 0963.

THAT FOXTON FIZZ

Now about to go into its 101st summer, Foxton Fizz is growing strongly and is being seen on more supermarket shelves around the country. With the sales and merchandising support of DHSK ensuring the brand is even easier for grocery buyers to access and with consumers becoming increasingly aware of its availability, the brand is set to have its best summer ever.

Only a very small group of brands have had 100 years of NZ ownership, and this is one of the points that makes it a genuine item of kiwiana, loved by many and closely followed on social media.

For more information, contact Matt Watson on 027 299 6646 or your DKSH representative, or email cs.route.grocery@dksh.com.

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mocktails, for home and hospitality.

The range is local, natural, and have around 30 percent less sugar than a regular soda, and also delicious.

For more information, call Sarah on 021 167 3049 or email sarah@ sixbarrelsoda.co. Check out Six Barrel’s latest adventures on Instagram @ sixbarrelsodaco and online at www.sixbarrelsoda.co.

ITALIAN SPIRIT

The origin and the excellence of the fruits in the Sanpellegrino Sparkling Fruit Beverages are among the keys to its success.

The radiance of Italian citrus fruits, the sweetness and deliciousness of its juice and its fragrance formed a solid base for the creation of sparkling fruit beverages, able to offer the senses all the aroma and flavour of freshly squeezed fruit juice. Sanpellegrino

Available in November, the innovative team at Almighty have launched an exciting new range of delicious flavoured sparkling waters. Almighty is committed to only using sustainable packaging, that means no plastic, only aluminium cans in singles and 6-packs. The range has a particularly delicious, light flavour profile from a mix of charcoal-filtered sparkling water and only natural flavours. The water range has nothing artificial, no sugar, no preservatives and certainly no sweeteners. As with the Almighty organic juice range, 10 percent of profits go to edible education programmes in New Zealand to help grow the next generation of gardeners and cooks.

Find out more at www.drinkalmighty.com or get in touch with Ben on 021 587 894 or sales@drinkalmighty.com.

first launched Aranciata in 1932. Since then, the brand’s range of sparkling fruit beverages has gone on to represent Italian authenticity, the very best sun-ripened fruit from Sicily, the celebrated Italian spirit and the pleasure of style. All beverages contain between 12 and 18 percent real fruit.

For more information, call 09 578 1823 or email clientservices@federalmerchants.co.nz.

CARBONATED SIMPLE AND HONEST

original, craft and sugar-free

Vista is the brainchild of three Kiwi mates who saw a gap in the beverage market. Natural and tasty seemed to be worlds apart, so the three blokes set about creating a new beverage, one that would bridge the gap between the two worlds. And so, Vista was born. A drink for people who want a healthy alternative, those who think twice about sugary beverages. The brand has gone from strength to strength in its second year of business, growing sales considerably as well as introducing its fourth flavour – Watermelon.

For more information, contact Adam Sorenson at sales@vistadrinks.co.nz or call 021 165 4940.

PAUSE FOR TEA

Brand new sparkling sugar-free herbal teas brought to you from Waiheke Island and recently awarded Highly Commended in the 2019 Inspire + NZ Artisan Awards. Developed by Waiheke local Timmy Smith, the range is sugar-free botanical beverages for adults and littlies alike. They are geared for those seeking a unique healthy lifestyle refreshment. The result, a carbonated zero sweeteners/sugars, real-brewed tea, made from certified organic ingredients and pure New Zealand water in a 330ml white can. Available in two unique blends.

Hibiscus & ginger is a refreshing blend of

herbs, with Lemongrass and Calendula, that simultaneously tantalises your taste buds and leaves you feeling revitalised.

Spearmint & Oolong is a perfect companion to any occasion, flavoursome, invigorating and refreshing it will heighten your taste experience with zero sugars or sweeteners to disrupt your refined palate. Soon to be released to the range is Chamomile & Lavender with Calendula, Nettle, Jasmine and Rose.

For more information, contact Amy on sales@pausefortea.nz or visit www.pausefortea.nz.

DELIVERING HYDRATION

Powerade has launched a new addition to its line-up – Powerade Active Water, the brand’s first scientifically formulated sports water with added B vitamins for energy, natural flavours and no sugar.

It has all the benefits of the ION4 electrolyte system to help active Kiwis stay hydrated. The new drink is formulated with sodium, potassium, calcium and magnesium to replace electrolytes lost during sweat, B vitamins for energy and natural flavours for taste. Available in two delicious Peach & Apple and Lemon, in a new no sugar formulation, Powerade Active Water is the perfect choice for consumers living a busy active lifestyle.

For more information, contact Coca-Cola Amatil New Zealand on 0800 262 226 or nzl.coke@ccamatil.com.

WONDER OF KOMBUCHA

Leading the way in the innovation of functional beverages, Wonder Drink presents its new Organic Prebiotic Kombucha. The new range is available in three fruit-forward flavours. The certified organic prebiotic fibre selectively nourishes the naturally-occurring probiotic gut bacteria, tipping the balance in favour of good health. Shelf-stable in a value size 355ml recyclable can. This effervescent drink is guaranteed non-alcoholic, glutenfree and vegan.

For more information, phone 09 574 0373.

DESIGNED TO MIX

Schweppes has announced the launch of 1783, a new range of premium mixers set to impress discerning drinkers with sophisticated flavour profiles and chic bottle design. The 1783 range has been crafted by leading UK mixologists, with natural flavours to deliver the perfect pairing with the finest spirits. The range includes a Crisp Tonic Water, Golden Ginger Ale, as well as two distinct tonic flavours Salty Lemon and Quenching Cucumber. The new bottle design and branding pays homage to the brands heritage and reflects the elegance of the beverage inside.

For more information, contact Coca-Cola Amatil New Zealand on 0800 262 226 or nzl.coke@ccamatil.com.

FUNCTIONAL

water, fermented and superfood

BRAIN DRINK

Arepa is New Zealand’s first all-natural, caffeinefree, Nootropic Brain Drink proven to increase mental clarity under moments of pressure and stress.

Arepa is consumed by a growing number of elite professionals, athletes, students and consumers wanting to be calm and think clearly during a busy day. Containing unique to NZ bio-actives such as Neuroberry Blackcurrants and pine bark extract, Arepa is a potent source of polyphenols delivering a real felt effect.

For more information, contact sales@drinkarepa.com or call 0274 555 251.

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FUNCTIONAL

water, fermented and superfood

FRESH TWIST

Remedy Sodas are a fresh twist on your old-school favourites, reinvented for today’s healthier times.

Live cultured and all-natural, Remedy Sodas are handcraft the same way as all Remedy drinks are with no sugar, naturally. The new Remedy Sodas range includes Cola, Lemonade, Oranja, Lemon Lime & Bitters and Ginger Beer. We’re reclaiming fizzy drinks for what they’re meant to be- refreshing drinks, traditionally fermented with real, all natural ingredients in small batches.

For more information, contact Deva Dhar – Country Manager NZ on 021 245 2363 or email deva.dhar@remedydrinks.com.

HIGH PERFORMANCE

Loaded Electrolyte Sports Drinks offer low and nosugar options without compromising taste. With a massive 2050mg of electrolytes per litre, the range is designed to help consumers perform at their best.

For more information and to order, contact your local DKSH representative or phone 0508 3565 323.

ENERGY WITH ATTITUDE

When there’s a big thirst to kill, and consumers crave that afternoon pick me up, Demon Energy is the answer. Available in five sizes and five flavours, Demon Energy is made to be loud.

For more information and to order, contact your local DKSH representative or 0508 3565 323.

BETTER WITH PUMP

Launched in New Zealand in 1997, Pump was one of the first bottled spring water brands in the country. It is bottled from two springs within New Zealand. Everything that makes a Pump bottle the best choice has been thought through with the busy lives that Kiwis lead in mind. From the sipper cap, chosen for its superior quality and increased water flow capability to the squeezability of the bottle – developed specifically to ensure the water can be pumped into the user’s mouth for fast re-hydration. Pump is built for endurance and durability. Made from BPA free materials, its iconic 750ml bottle now contains 100% recycled plastic. Today, Pump continues to be New Zealand’s most iconic water brand and is synonymous with hydration for Kiwis on the go.

For more information, contact Coca-Cola Amatil New Zealand on 0800 262 226 or nzl.coke@ccamatil.com.

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LIGHTLY CARBONATED

Ever since its foundation in 1899, S.Pellegrino has been a premium brand synonymous with style for more than a century. S.Pellegrino is lightly carbonated natural water from the Italian Alps near the town of Milan, first discovered in the 13th century in a city called San Pellegrino, 70kms from Milano in the north of Italy. The S.Pellegrino Natural Sparkling Mineral is a rare, perfect combination of dissolved minerals (rich in magnesium and calcium), with the addition of natural CO2 resulting in a light, delicate effervescence, which is seen in its fine perlage (tiny bubbles). Lightly carbonated, moderately mineralised, which aids digestion, the beverage is low in sodium with a pure taste and delicate sparkle.

For more information, call 09 578 1823 or email clientservices@federalmerchants.co.nz.

MID-AFTERNOON BOOST

GUT-LOVING BREW

Lo Bros Kombucha, by better-for-you food and beverage company Soulfresh, is a delicious, naturally low in sugar, an organic refreshing living beverage with 100,000,000 live and gut-loving probiotics in every bottle. Made from an ancient recipe and using a traditional SCOBY, Lo Bros delicious gut-loving brew is always alive inside. Available in 330ml and 750ml glass bottles, as well as seven delicious flavours including Feijoa, Ginger & Lemon, Peach & Ginger, Raspberry & Lemon, Apple, Ginger & Turmeric, Watermelon and Passionfruit.

For more information visit www.lobros.co.

Coca-Cola Oceania has launched Nutriboost, its first brand to carry 5 Stars on the Health Star Rating System. Boosted with four key nutrients – protein, calcium, fibre and Vitamin D – Nutriboost is the perfect snack to turn to for a tasty morning or mid-afternoon treat that is nutritional, convenient and delicious. The launch is part of The Coca-Cola Company’s transformation into a total beverages company which offers consumers more of the beverages they want for all occasions. The Nutriboost range will be available in two flavours, chocolate and vanilla, both with no added sugar and comes in 340ml sized recyclable bottles.

For more information, contact Coca-Cola Amatil New Zealand on 0800 262 226 or nzl.coke@ccamatil.com.

RIGHT ON TREND

Little Elephant Tonics has released its turmeric Power Shots, and they hit every mark. All-natural ingredients, the beverage comes in glass bottles so no excessive packaging. Made in New Zealand, these tonic shots look to take centre stage in 2020 in the beverage category. Consumers are becoming increasingly health-conscious and looking for natural ways to offset the stress of modern life and live wellbalanced lives. Little Elephant power shots incorporate the recommended combination of turmeric, ginger, black pepper, hemp oil, honey and lime to produce a 100ml glass bottle ‘Power Shot’. Your little daily big shot of good.

For more information, contact hello@littleelephant.co or visit www.littleelephant.co.

ENERGY THE HEALTHY WAY

When looking for a healthy alternative to sugar laden energy drinks, the CocoCoast range is the natural alternative. With no added sugar or preservatives, and sourced from the sweetest young green coconuts of Vietnam, CocoCoast transforms the coconut water category with a line-up of great tasting and brilliantly branded products.

The 500ml range is great value and offers six different flavours, the 1.25 litre bottle is perfect to keep in the fridge for smoothies or adding to cooking, and the 320ml sparkling cans are perfect for those times

when you just want something a little special. For the perfect summer drink, it is hard to go past CocoCoast’s watermelon water which is nothing other than 100 percent pulped watermelon. Whether it is a post-workout drink, as a mixer for summer barbeque drinks, or the base for an amazing cocktail, this drink will be at home anywhere.

For further information and stockist enquiries, please email sales@cococoast.co.nz.

NEW GLASS RANGE

The NZ Natural 750ml glass range is available in both still and sparkling water. It is made with artesian spring water and sourced from the pristine Southern Alps. Served in a sustainable glass bottle, it’s the perfect accompaniment to your in-home dining experience.

For more information, contact 0800 437 8267.

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FUNCTIONAL

water, fermented and superfood

ENVIRONMENTAL SUSTAINABILITY

GOOD FOR THE MIND

More water, less waste, better for your health – it’s a promise Aquaceuticals made more than five years ago following the launch of its special ‘Water in a Box’. Designed to travel, the clever 5-litre and 10-litre eco-boxes are filled with healthy natural silica water which helps in combatting Alzheimer’s. Water in a Box is ideal for camping, picnics, as well as for daily needs. Its cardboard packaging comes from a New Zealand renewable pine forest.

For more information visit ww.waterinabox.co.nz.

SILKY SENSATION

Isle is a delicately balanced artesian water drawn from a single source aquifer in New Zealand’s pristine North Island. Naturally filtered through underground rock formations, its unique water contains subtle traces of minerals and electrolytes which produce a smooth and silky sensation on the palate. The water is lightly infused with certified organic fruit extracts for light notes of flavour before bottling. The beverage is effervescent and best served chilled.

Available in three flavours, naturally infused Watermelon Cucumber, Dragonfruit and Wild Blackberry.

For more information contact sales@naturalthings.co.nz, call 0800 674 264 or visit www.naturalthingsdistribution.co.nz.

Shine+ is a healthy drink that combines natural ingredients that are good for the mind (nootropics), low in sugar and delicious flavours to create Australia’s first and leading Nootropic Drink. After successfully launching in 2016, Shine+ is now ranged in over 5,000 distribution points across Australia including Coles, Woolworths, Caltex, 7-Eleven, Coles Express, EG Group and IGAs. Shine+ is planning its launch into New Zealand, and eager to capitalise on the global trend towards brain function and health while also providing a healthy, natural alternative to energy drinks.

Consumers who are trying to avoid high sugars and searching for natural ingredients are flocking to Shine+ to offer them a mental boost when they need it most.

For more information, contact sales@shinedrink.com.

SERIOUSLY GOOD

Born & Raised kombucha is seriously good in many ways. Its premium kombucha is brewed in Heathcote Valley Christchurch and is flavoured with its organic cold-pressed produce sourced from local NZ farmers.

Rich in probiotics, vitamins and minerals, the kombucha has a natural fizz. Born & Raised offers a mocktail of ingredients that have a purely NZ twist including horopito, kawa kawa and piko piko. The range consists of four flavours including Vintage Berry Rose, Ruby Red (beetroot, red apple and ginger), Morning Delight (apple, cucumber and turmeric) and Ginger Zing with kawa kawa, all of which are Fairtrade.

What’s not to like?

For more information, contact Rebecca on info@bornandraised.co.nz or call 021 395 807.

SMALL-BATCH BREWED

Kréol offers a range of refreshing drinks that are small-batch brewed and carefully formulated with a low sugar count, using all-natural ingredients. Kréol’s hero function is the inclusion of prebiotics which supports digestive gut flora to help maintain a healthy gut. Featuring the good live cultures from raw, bio-dynamic, apple cider vinegar. Combined with its active ingredients, Kréol is a powerful drink, rich in prebiotics, electrolytes and vitamins. Containing the live mother culture and friendly bacteria to help alkalise the body and aid digestion.

Available in three refreshing flavours, Passionfruit Orange, Lemon Honey Ginger and Mango Lime Turmeric.

For more information contact sales@naturalthings.co.nz, call 0800 674 264 or visit www.naturalthingsdistribution.co.nz

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ELIMINATING EMISSIONS AT FRUCOR SUNTORY The team at Beverage Report got the low down from Frucor Suntory’s head of sustainability, Ben Walkley, on how the business is working towards a smaller carbon footprint.

F

rucor Suntory is one of only a handful of Australian and New Zealand FMCG businesses to have been accredited with a CEMARS certification. The globally recognised certification helps businesses establish verified quantities and origins of emissions.

Why is CEMARS certification important?

Walkley said that without businesses knowing how much and where your emissions are coming from, you can’t begin to make meaningful reductions, let alone actually make a difference.

“From the outset, our ambition was to take a longterm view of sustainability. We wanted to invest in a process that would meet our part in supporting New Zealand’s emission reduction targets.

“We believe the CEMARS certification has provided real integrity to our sustainability journey and we have been able to forge ahead with some clear plans for changing the way we do things.”

How is Frucor Suntory reducing carbon emissions?

“Six months on from gaining our CEMARS certification,

we’ve launched a number of innovation and operational programmes – initially targeting freight, utilities and sales assets.”

Frucor Suntory sales fridges contribute a significant chunk of its total emissions. This is mainly due to the nonrenewable electricity energy sources used in Australia. In New Zealand, it helps that most energy sources are renewable.

The business is working on a replacement programme to switch thousands of sales fridges for newer, more efficient models estimated to use half as much electricity.

“Replacing the sales fridges is a win-win. Not only does it help us reduce our footprint, but our retailers have lower electricity bills.”

Walkley also pointed out that the sales car fleet across Australia and New Zealand is similarly undergoing transformation. 200 petrol cars will be replaced by hybrid vehicles, reducing carbon

emissions by 20 percent.

To tackle freight-related emissions, Walkley has been working in partnership with Frucor Suntory’s logistics companies to co-create solutions.

“We are currently trialling sharing space in trucks and containers with other companies to get a better picture of the emissions savings we could make.”

Waste not, want not The origins of Frucor Suntory were in the fruit bowl of

Hawke’s Bay, where fruit that was not graded highly enough for export and would otherwise be thrown away, was used to make fruit juices.

Fifty-seven years down the line, and Frucor Suntory continues to tackle food wastage, partnering with food rescue agencies KiwiHarvest and OzHarvest. Frucor Suntory funds a refrigerated KiwiHarvest truck and a driver, and staff regularly help collect and deliver excess food to the communities and agencies KiwiHarvest supports.

Our 2030 goals We’ll reduce the amount of electricity/gas in manufacturing by

We’ll reduce the water usage in our manufacturing by

(kWh per litre of beverage produced).

(litres of water per litre of beverage produced).

35%

CO2

We’ll reduce our absolute Greenhouse Gas emissions by 35% (from 72k to 46k tonnes of CO2 emitted per year)

20%

Waste

ISO

90%+

14001

We’ll use ISO14001 (an internationally recognised environmental management system) to ensure that we follow a systematic way of achieving our targets

100%

of our packaging will be recyclable and 60% will be made of recycled material.

A majority of this recycled material will be sourced locally.

generated at Frucor sites will no longer end up in landfill

of the waste generated across all Frucor factories will be recycled

1/3

1/3 of our drinks we sell will be low in sugar, or have no sugar.

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COFFEE & TEA hot and cold

PREMIUM CAPSULES

BARISTA’S CHOICE

Hakanoa makes preservative-free syrups with impeccable ingredients. The Hakanoa syrup range has been developed over the past ten years with the help of experienced and discerning baristas, who want syrups that are as carefully sourced and prepared as its coffee beans. Hakanoa Chai concentrates are made from whole fresh spices ground to order, organic raw sugar, and black tea. These are carefully prepared to create genuinely authentic chai lattes that are full of flavour without being overly sweet. Hakanoa Handmade use fresh Fijian ginger sourced directly from the Navurevure region, simmered and steeped before straining. The Ginger syrups and Golden Turmeric latte concentrate are potent, smooth and beautifully balanced. Its latest Caramel, Vanilla & Hazelnut syrups use only organic Fairtrade raw sugar, organic caramelised sugar, a dash of sea salt and natural flavours.

Indulgent and delicious, baristas are loving these for both lattes and frappes. All Hakanoa products are preservative-free, gluten-free, sulphite-free and shelf-stable for two years.

For more information and to order contact orders@hakanoahandmade.co.nz or visit www.hakanoa-handmade.co.nz.

The Coffex Coffee Nespresso Compatible Capsule range was produced following extensive taste-testing. Available in three different flavours: Strong, a bold, flavourful blend; Medium, for a mild and smooth cup of coffee; and NoCaf, which features premium decaffeinated coffee.

Each box comes generously packed with ten capsules.

For more information, visit www.coffex.co.nz

FLASH BREW

The number one coffee in a can in Japan is now in New Zealand. It is made in the tradition of Japanese flash brew – brewed hot to unlock rich aromas and chilled fast to lock them in. Suntory Boss Coffee delivers quality and taste in a new ready to drink format.

For the go-getters, the thinkers and the visionaries. Flash brew coffee, it’s how Japan can.

For more information, contact 0800 437 8267.

TICKS ALL THE BOXES

Prepare to re-awaken with a cup of organic delight. Meet Pukka Feel New, clean fusion of aniseed, fennel and cardamom to shrug off the old and embrace the new. The health of mind, body and spirit is integral to Pukka’s ethos of positively impacting people and the planet. Ethically sourced using 100 percent organically grown ingredients, Pukka create teas that taste as good as they look, make consumers feel as good as they taste and do as much good as they can.

For more information, phone 09 574 0373.

ELIXIR OF CEYLON TEA

Freshly produced Ceylon tea is transformed into a tea concentrate within hours of picking using a start of the art, ISO 9001: 2008 and ISO 22000:2005 certified manufacturing facility on Dilmah’s Rilhena Estate in Sri Lanka. This method locks in the freshness and natural antioxidants with the assurance of real Ceylon Tea taste. It’s full of natural goodness. Using three percent cane sugar and sweetened with stevia leaves and bee honey, totalling no more than 4.5 percent natural sugars. Absolute convenience, pump and add water to make iced tea, tea-infused water, sparkling iced tea, frozen tea (with slush machine).

Four Black Tea flavours are available in NZ including Lemon & Lime, Pear, Peach & Almond, and Lychee.

For more information visit www.dilmah.co.nz/elixir.

GREAT ALTERNATIVE

GROWN LOCALLY, ENJOYED GLOBALLY

Zealong tea is from New Zealand’s only tea estate, certified organic and lovingly 100 percent NZ-grown. International award-winning and proudly displaying the NZ Grown logo, consumers can trust they are supporting the local business without compromise on quality. From high quality, looseleaf to biodegradable tea bags with flavours for every taste and excellence in tea service, Zealong have a range of solutions for you.

Contact Zealong to learn more about the tea solutions for retail and hospitality on sales@zealong.com or visit www.zealong.com.

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100% OWNED

The new range of mylks from Rebel Kitchen provides a great alternative for consumers looking for a dairy-free, refined sugar-free grab-and-go snack. It is formulated with sustainably sourced certified organic ingredients to create a creamy coconut and cashew mylk drink, offered in four delicious flavours including Mocha, Chocolate, Iced Coffee and Choc Hazelnut. Free from gluten, fillers, stabilisers and preservatives and is suitable for vegans and vegetarians.

For more information contact sales@naturalthings.co.nz, call 0800 674 264 or visit www.naturalthingsdistribution.co.nz.

FRESH BLENDS

In 1856, the Tetley brothers set up shop in London to start selling their teas to locals after nearly 20 years selling it by horse and cart. 180 years later, Tetley tea buyers and blenders continue to cross the globe to source the freshest, tastiest ingredients to blend their teas. A team of experienced buyers work closely with thousands of tea gardens in over 20 different countries to select the very best tea leaves available. The company also have a focus on sustainability and ethics and is one of the founding members of the Ethical Tea Partnership. Tetley’s is committed to improving the conditions of its tea farmers growing tea around the world.

For more information, contact Real Foods at shaund@realfoods.co.nz or visit www.realfoods.co.nz.

MARKET LEADER

US market leader, AriZona Iced Tea continues to perform year on year in New Zealand, with sales doubling in the last 12 months. Kiwi consumers are actively seeking more natural products, AriZona Ice Tea delivers. Made using quality ingredients, the AriZona range is 100 percent natural, with no artificial colours, flavours or preservatives. The range caters to the traditional iced tea favourites, Peach, Lemon and Green Tea, as well as the more unique tastes of Pomegranate and Blueberry. With multi-award-winning packaging, the 500ml bottles are a stand-out on shelf. AriZona Iced Tea is the perfect addition to your beverage range.

For more information, contact info@neillcropper.com or call 09 579 0963.

CAFÉ QUALITY

Inspired by Kiwis’ love of café culture, Barista Bros is crafted with café quality ingredients such as real coca and 100 percent Arabica coffee. With four different flavours including Iced Coffee, Double Espresso, Iced Chocolate and Iced Mochaccino, Barista Bros is the perfect drink when consumers need a hit of ice cold deliciousness. Barista Bros is one of now two brands in Coca-Cola’s dairy category and has taken the flavoured milk market by storm.

For more information, contact Coca-Cola Amatil New Zealand on 0800 262 226 or nzl.coke@ccamatil.com.

PREMIUM MACHINES

Coffex brings the very best of Italian coffee into your home, the office or bustling café. The company supplies premium Italian coffee machines of all shapes and sizes and can help you select the perfect machine specific to your needs.

For more information, contact newzealand@coffex.com.au or call 09 573 5446.

IN-SEASON COFFEE

Nitrogen Infused Cold Brew Coffee made with oat M*lk, with no added sugar, but sweetened by the naturally occurring sugars from the oats.

Mino Figures source the best in-season coffee.

The team roast, grind and brew at their microbrewery in East London for over 18 hours before blending with oat m*lk. This process results in a light, dairy-free iced latte. Unlike some other brands, there is no carrageenan in Minor Figures. To make the drink last without using preservatives, the team developed a bespoke brew system. Reverse osmosis (RO) filtered water gets a really clean product. A tiny bit of nitrogen is pumped into the tetra-pack just before it’s sealed with foil. This keeps it super fresh with or without refrigeration. Available in three flavours, Black, Latte with oat M*lk and Mocha with cacao and Oat M*lk.

For more information contact sales@ naturalthings.co.nz, call 0800 674 264 or visit www.naturalthingsdistribution.co.nz.

DISCOVER THE BEST

Founded in Melbourne in 1959, Coffee has a rich heritage with its mission to deliver premium, locally roasted and fresh coffee to baristas and coffee lovers. The business is now one of the largest coffee roasters in the Southern Hemisphere. Coffex are always on a quest to discover the best coffee beans from around the world. In every one of its enduringly popular coffee blends, Coffex invests much time and research in selecting the best beans for optimum flavour and strength. These beans are then roasted fresh and blended to perfection. Available in Classico, SuperBar, Scuro, Supremo and Caffe Mokka. Both its seasonal specialty blends and its Single Origin Coffee have been developed to cater to the high-end boutique coffee market and those who look for something truly special.

For more information, contact newzealand@coffex.com.au or call 09 573 5446.

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MILK & MYLK dairy and alternatives

MAKING A CHANGE

Almo is not only simple, clean an nutritious with only four ingredients, it is making a change in a very diluted an unsustainable almond milk industry. Almo works with AlmondCo Australia, a co-op which represents 85 percent of Australian growers.

Also is a zero-waste milk where almonds are not soaked and sieved out. Almo ends up with more nutrients than 10 percent activated almond milks. Simply compare protein. Ingredients include filtered water, 5 percent Australian-grown almonds, calcium, nonGM xanthin, sea slat. Also available in the single ingredient creme!

For more information, contact jamie@ plantprojects.co.nz or call 020 4169 5624.

INDULGENT AND CREAMY

Made in Australia with 100 percent Australian roasted macadamias, MILKLAB’s Macadamia milk is perfect for creamy lattes, smoothies and more.

A new face in the dairy-free milk sector, macadamia nut milk is an indulgent, creamy plant-based milk that offers guests something a little bit different. MILKLAB Macadamia Milk will surprise and intrigue dairyfree consumers. Offering a less nutty flavour than almond milk, Macadamia Milk provides a neutral, rich taste to go alongside coffee’s ripe notes.

For more information, email contact Aitkens on 0800 424 853 or James Crisp 09 309 0802 or visit www.milklab.com.

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PERFECT POUR

MILKLAB is an Australian collaboration between foodies, baristas and farmers to develop milk that complements the intensity of espresso, and that texture and stretches with espresso coffee. MILKLAB Coconut has been designed to allow the coffee flavour to cut through and is perfect for both hot and cold beverages. The MILKLAB mission is to source the best ingredients possible and trial different blends to ensure the perfect pour. MILKLAB is proudly designed and validated by experienced baristas and coffee professionals because the best coffee deserves better milk.

For more information, email contact Aitkens on 0800 424 853 or James Crisp 09 309 0802 or visit www.milklab.com.

COMPLEMENTARY

MILKLAB Almond Milk uses a unique recipe to bring consumers not only a milk that complements the intensity of espresso but also textures and stretches with any coffee type. The team have spent countless hours blending and testing the perfect almond milk for coffee. Free from artificial colours, flavours and preservatives, it is designed and trusted by coffee professionals around the world because the best coffee deserves better milk.

For more information, email contact Aitkens on 0800 424 853 or James Crisp 09 309 0802 or visit www.milklab.com.

HEMPTATION

Deliciously nutty, seductively creamy and silky-smooth, Hemp Farm’s hemp seed and oat milk is just too hard to resist. Hemp milk with hot is the perfect choice for your daily essentials.

Perfect for lattes or flat whites as it won’t separate in hot drinks.

Packed full of healthy omegas, protein, vitamins and minerals, including calcium. Hemptation with oat can be used in smoothies, hot drinks, baking, sauces and cereals, or simply enjoy on its own.

One glass of hemp milk provides around 50 percent of the daily allowance of omega 3. Hemp is a little environmental hero, requiring no chemicals or pesticides and very little water to grow, it takes in four times more CO2 than pine trees. Available in a 5L bladder in box with wright seal tap and soon to be available in a 1L size. Proudly made in NZ. For more information, contact Hemp Farm on 07 560 1020 or email adam@hempfarm.co.nz.

BETTER MILK FOR A BETTER LIFE

WDOM’s latest upgraded milk is a finalist in

NZFOODAWARDS 2019.

Follow us on Instagram & Facebook for the latest news.

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MILK & MYLK dairy and alternatives

STAPLE MILK ALTERNATIVE

For the dairy-free consumer, almond milk is a staple milk alternative that perfectly complements a cup of tea or coffee.

The unique formula that makes up Blue Diamond’s Almond Breeze comes from over 100 years of experience in growing and harvesting the finest almonds in California. Many growers have been coop members for generations, so plenty of family pride goes into each carton of Almond Breeze. Barista Blend is readily available through James Crisp.

Please contact the team on 09 309 0802.

A BETTER MILK

Still the milk of choice for many dairyfree coffee lovers, soy milk offers a neutral, slightly sweet taste that lets the coffee shine through. MILKLAB Soy Milk is formulated from a secret soy blend and is free from artificial colours and gluten. Low in fat, the plant-based milk also works great in tea, on cereal, or fresh from the glass for a quick snack.

For more information, email contact Aitkens on 0800 424 853 or James Crisp 09 309 0802 or visit www.milklab.com.

GOOD. BETTER. BRUCE

Nutty Bruce plant-based milk, by better-for-you food and beverage company Soulfresh, are one of the few nut milk ranges in supermarket fridges made using simple, natural ingredients without gums, thickeners, preservatives, colours or added oils. Each carton contains whole organic almonds and can be used in a range of ways. Perfect for use on cereals, or in coffees and smoothies. There are four varieties available in 1L cartons, including Activated Almond Milk, Unsweetened Activated Almond Milk, Almond & Coconut Milk and Roasted Almond & Oat Milk.

For more information, visit www.drinkbruce.co.nz.

UNIQUE FORMULATION

A delicious dairy-free alternative, Rebel Kitchen’s range of dairy-free mylks are perfect for consumers who prefer the flavour of conventional milk. The unique formulation of the two plant-based mylks

by Rebel Kitchen, Original and Extra Creamy, are great replacements for dairy in baking, on cereal, cooking and barista blended coffee. Suitable for vegans and vegetarians. Crafted with sustainably sourced certified organic ingredients.

For more information contact sales@ naturalthings.co.nz, call 0800 674 264 or visit www.naturalthingsdistribution.co.nz.

IDEAL FOR LATTE ART

Created especially for creamy coffee lovers and baristas. Mino Figures Oat M*lk foams into a silky-smooth texture, making it ideal for latte art.

With no added sugar, its Oat M*lk is sweetened by the naturally occurring sugars from the oats and is a suitable milk alternative for vegans and vegetarians. It is free from stabilisers and preservatives.

For more information contact sales@naturalthings.co.nz, call 0800 674 264 or visit www.naturalthingsdistribution.co.nz.

HAPPY HAPPY SOY BOY

Happy Happy Soy Boy is a soy milk crafted specifically for coffee. The brand’s mission is to deliver a plant-based milk that is nutritious, has minimal environmental impact and performs incredibly well with espresso. It contains just five natural ingredients and is low in sugar but high in protein. Ingredients include filtered water, whole soybeans (minimum 15 percent), brown sugar, sea salt, and mineral (calcium carbonate).

For more information, contact jamie@plantprojects.co.nz or call 020 4169 5624.

ENRICHING FLAVOUR PROFILE

For over two years, WNS Group has been successfully selling full-cream milk, both in New Zealand and overseas.

Its underlying ethos to elevate the ordinary means that the team are always researching and looking at ways to continuously improve its product range. The brand has recently improved its ingredients to enrich its flavour profile and to provide enhanced health and wellbeing benefits to consumers which means the protein content has now increased. It is available in both Creamy Whole Milk and Lactose-Free.

For more information, contact Alex at sales@wns.co.nz.

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MORE THAN JUST A DRINK “I recently visited Liquorland after what seemed an epic search all over Wellington to find my daughter Clean Collective Mojitos. I found myself at the back of a long queue of university students all stocked up and eager to make their purchases and get going – most of them to the same party, by the sounds of it.

Katherine Rich, Chief Executive, NZ Food and Grocery Council Rather than being irritated by the queue, I found it fascinating to observe what they were buying. There weren’t many slabs of beer but there were certainly a lot of RTDs. Of course, RTDs have been around a long time, but what was different was that among the usual bourbon and gin and rum mixes were some I hadn’t seen, and it occurred to me they were buying a whole range of products that didn’t exist, or hadn’t been thought of, just a few years ago. Brands like Long White Crisp Lime (lite, dry vodka and soda water), and Sero Rosé Gin (zero sugar, zero carbs, at 79 calories described as “keto friendly” with a taste of rosé).

Even more intriguing were the number of boxes of White Rhino under the arms of many students, the product of Part Time Rangers. This mixture of gin, lemon

and sparkling water was the first of this company’s three products, the others being African Elephant (vodka, lime, sparkling water), and Great White Shark (white rum, apple, lime, sparkling water).

What’s noteworthy is that these RTD brands are more than just a drink – they have a stated purpose of “saving the wild”.

This is increasingly a prerequisite to appeal to Gen Z consumers. They want brands to stand for something and for their purchases make a difference.

Using the slogan “Save while you sip””, 10% of profits (not a fixed amount from each sale) is donated to help save their namesakes in the places they are threatened species. White Rhino and African Elephant donations go to organisations in Africa that work to protect and sustain those threatened populations, while sales of Great White Shark contribute to projects that protect that sub-species, including for New Zealand organisations that are combating ocean and river pollution.

It doesn’t stop there. Other labels in the RTD range make a big effort to attract buyers

INNOVATIVE CHOICES FOR CONSUMERS

With one in three millennials choosing not to drink alcohol, New Zealanders can expect to see a lot more innovation coming to market to respond to this trend.

Steve Mills, Merchandise Manager, Countdown

Over the last year, Countdown has seen a significant uptake in customers choosing low or no alcohol beer and wine, and as part of our broader responsibilities around the sale of alcohol, we are actively partnering with our suppliers to innovate and provide more of these choices in stores.

Countdown’s range of zero or low alcohol products continues to grow, with sales increasing by more than 30 per cent in the last nine months as more options have become available. Light or zero beer sales

have increased by 15 per cent, and low or zero wine sales are growing at 12 per cent. We recently introduced the popular Seedlip and Lyres non-alcoholic spirits into 30 of our 180 stores and sales are already exceeding our expectations.

Premiumisation continues to have an impact on the industry as millenials, if they do choose to drink, want good quality over quantity. Craft beer continues to be popular and we’re working with suppliers to support this demand as much as we can. In wine, the biggest increases we’re seeing is the renewed interest in Rose and Prosecco. Countdown has experienced great growth in these varietals and with the warmer weather just around the corner we’re expect this to continue in the early

by offering low carb and low sugar options fronted by beautiful graphic designs.

For example, the boutique company Clean Collective that I mentioned earlier offers a range of mojito cocktails with “no sugar, no carbs, no preservatives, 100% natural”, including concoctions such as watermelon, cucumber & lime, and Strawberry Blush Pink Gin. The 20-something owner/founders say they started the brand when they couldn’t find any premixed drinks “that weren’t loaded with tons of sugar” or artificial ingredients. When there is a heightened awareness about not over-consuming calories from sugar, it makes sense that consumers are seeking out beverages with great taste but fewer calories.

The attractive packaging and clean image of Clean Collective’s products are a perfect example of brands responding to the demands of young, modern consumers.

And it’s working. Like the Part Time Rangers products, it would appear business is booming.

It’s certainly a different world to my day when the definition of innovation was the Miami Wine Cooler. These days it’s crystal clear that consumer expect brands to demonstrate a higher purpose, show social responsibility and reduce calories where possible.”

part of the New Year and through summer.

All cold beverages are experiencing good growth and again this is expected to accelerate with a hot dry summer forecasted. Sparkling and flavoured sparkling water are growing rapidly while traditional carbonated beverages, juices and low or zero sugar beverage options are also still very popular with Kiwis, especially as we go into the sun season.

On a related yet completely different train of thought, Kiwis are still focused on their gut health and kombucha’s popularity hasn’t waned at all this year - in fact the category has expanded more and now we’re seeing significant growth in kefir based drinks as well. Within this category we’re also seeing an increased demand for smaller single-served drinks over large quantities. New Zealand is known for its coffee and Kiwis’ love for anything to do with coffee continues. As many homes now have their own coffee maker, we’re continuing to see the sale of beans and pods accelerate, and we’d expect this to continue with NPD like Starbucks by Nespresso launching in this space.

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CRAFT

wine, beer, cider and spirits

TICKLE THE TASTEBUDS

The team at Blush have done it again with the launch of its boysenberry gin.

Beautiful fresh boysenberries from Nelson are infused with hand-crafted New Zealand gin. Soft and smooth, its second Blush Gin is a little different and the only boysenberry gin in the world. Bright red berry fruit bursts allowing the juniper and citrus to work away in the background providing a beautiful finish. Try over ice and top up with a favourite mixer or over boysenberry ripple ice cream.

For more information visit www.blushginstore.co.nz.

AUTHENTIC CRAFT

Cassels Brewing Co has developed a premium brand in the craft brewing market, particularly in Canterbury, New Zealand.

Cassels has an authentic back story, an essential ingredient of any credible craft beer brewery. There are currently six main beers in the range, that are available in bottle and kegs, as well as three cask beers, two ciders and a range of seasonal beers. Its Cassels Pale Ale won a Gold medal at the 2019 AIBA awards, and a silver medal for its Heart of Darkness, Black IPA and a bronze for its Fresh Hop Ale. More recently Cassels Milk Stout was awarded the prestigious title of World’s Best Stout & Porter at the 2019 World Beer Awards in London, UK. It beat out the likes of Guinness’ West Indies Porter. Its core bottle range includes Cassels Milk Stout, Cassels Dry Hopped Pilsner, Cassels Pale Ale, Cassels Red IPA, Cassels American Pale Ale and are all available in single 518ml bottles and 6x328ml bottles.

For more information contact Glynn Rowell, glynn@casselsbrewery.co.nz, or call 027 667 7897.

SUCKY MONMON

A 21-tatt gat salute to the great tattoo fails of history. Ink guns in the air for all the starry-eyed narcoleptics, tribal trendsetters, and basement scablords. Keep it sucky, scratch. Put that in your infinity strip. Panhead’s traditional Japanese Lager is light and refreshing – perfect for licking wounds in the sun. 5.2%.

For more information, contact orders@panhead.co.nz.

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BUILD A TURBINE

She’s a gusty old place, Wellington, but you know what they say – if life blasts you with a gale-force wind, build a turbine. And that is precisely what the team at Garage Project have done. The new Turbine Pale Ale, brewed with a light golden, juicy maltbased, is balanced with a thirst-quenching bitterness and bursting with citrus and tropical hop character.

It is a beer that’s engineered to be enjoyed.

For more information, contact Hannah at Garage Project on Hannah.lloyd@garageproject.co.nz or visit www.garageproject.co.nz.

GINGER FUSION

Hawke’s Bay Brewing Company’s OldFashioned Ginger Beer (4%) is infused with mandarin for a refreshing alcoholic ginger beer. Proudly New Zealand-made it is always a favourite. Available in 330ml bottles, 620ml take-home bottles and kegs.

For more information, contact Hawke’s Bay Brewing Co at sales@hbbc.co.nz.

RAT ROD

In hot rodding a Rat Rod is a chopped, low slung, rough and rusty special, designed for ‘go’ more than ‘show’.

A little like a classic hazy IPA in other words. There’s a monster American hopping regime inside this unfiltered diamond, throwing the juicy orange and fruit salad characters forward without too much bitterness or malty sophistication. 6.5%.

For more information, contact orders@panhead.co.nz.

MERRY BUT MINDFUL: New Liquor Trends Target Kiwis With A Conscience Around the world, there are five key ways that consumers are influencing the fast moving consumer goods sector and these trends are consistent with what we are currently seeing in New Zealand.

Nicola Voice Director of Retail Analytics, Nielsen

All of these factors create new demand for consumers and new growth opportunities for manufacturers and retailers.

• Changes in population with shifts in household sizes, ethnic make-up and ageing consumers • Increased focus on health and wellness • Openness to trialing new products that cross multiple categories, or new store formats that cater to different shopper needs • An emphasis on experience, not price • Products and stores that cater to timepoor consumers In recent years, New Zealand’s liquor sector has shown clearly catered to Kiwi consumers by innovating in two of these five areas - health and wellness, and in the blurring of category lines.

THE RISE OF MINDFUL DRINKING IN NEW ZEALAND

The rising popularity of Dry January, Sober September, low-carb beer, alcoholfree spirits and hard kombucha in New Zealand suggest that ‘mindful drinking’ is the latest health-craze among Kiwi consumers.

Recent liquor sales in New Zealand show that manufacturers are actively trying to tap into the growing number of health-

minded consumers. And their efforts appear to be paying off. For example, dollar sales for the lighter option beer segment grew 28.6% in the year ending 11 August 2019, fueled by growth in low carb beer (+29%) and alcohol-free beer (+200.1%).

And New Zealand is not alone; in the UK market, the no/low beer category has grown by £16.1 million in the latest 12 months by attracting new buyers. The rise of mindful drinking globally highlights that no-alcohol options will grow as a consumer beverage choice during social occasions. Aside from the successful launch of Heineken Zero in 2018, there is a rise in non-alcoholic craft spirits. Global brands like Seedlip and local entrants like Ecology & Co are providing consumers with more options than ever before.

Manufacturers are also chanelling their innovation efforts to hit the sweet spot between ‘good for me’ and ‘good for we’ options across channels and categories.

Consumers are increasingly seeking options that are better for their own health and that of their families, whilst also being better for the wider community and the environment. Aside from being a strong premiumisation play, the target market for this sweet spot is highly engaged and readily identifiable making it an attractive proposition for marketers.

In New Zealand, perhaps the best example of this is Part Time Rangers, who have launched three RTD products that are low in sugar, free of preservatives and contain natural fruit flavouring. For every can sold, Part Time Rangers donate 10%

of profits toward animal conservation efforts around the world. Despite being a relatively new entrant, sales are already worth $3.2 million and growing, showing that there is demand at the intersection between ‘good for me’ and ‘good for we’.

INNOVATION AND BLURRED LINES

Nielsen continues to see innovation in the liquor market that’s increasingly blurring category lines with collaboration between breweries, distilleries and winemakers. Whilst still small in New Zealand, Craft Brewers like Garage Project are continually innovating in the blurred-lines space, launching flavours that appeal to the more experimental and adventurous drinker (examples like Fairy Bread Rose and Vino Magico) Rekorderlig’s Cider Cocktails are another example (Rum and Vodka blended with Cider).

Looking to the US market for inspiration, there’s significant growth in the Hard Seltzer category, which is a carbonated alcoholic beverage. Before the year ends, Hard Seltzers will be worth over $1 billion USD - almost doubling in the last year.

Highlighting the appeal of this segment to a wider audience, Nielsen Homescan data shows that over half of these sales have been due to new buyers entering the liquor category, with the remainder of the sales being driven by consumers switching from wine and spirits.

In New Zealand, brands like Happy Booch are looking to mirror the rise of the Hard Kombucha category globally. Hard Kombucha is now worth $1 million USD but rapidly growing at 237% compared to last year. Ready-to-drink (RTD) spirits is one category that is set to take off with a proliferation of new products and innovation aimed at meeting the evolving needs of Kiwi drinkers. Traditionally popular with the male market, the next generation of RTD products are also resonating with female drinkers as shoppers seek out healthier beverage choices.

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CRAFT

wine, beer, cider and spirits

PRETTY IN PINK

Time to tickle the tastebuds! Rhubarb, Juniper and Liquorice root combine beautifully to create Blush Rhubarb Gin. Juniper notes dance on the palate leading to sweet juicy rhubarb flavours on the finish. This gin has leapt onto the market and got consumers buzzing. The team at Blush Gin want to change the perception of gin away from a mother’s ruin to something lively and pleasant that can be enjoyed over ice. They are committed to making quality gin and vodka that is triple distilled and handcrafted. From the flavour to the bottling and labelling, every last detail has been carefully designed and executed.

There is something to be said for being locally made.

Christmas is just around the corner, so celebrate with Blush Gin. For more information visit www.blushginstore.co.nz.

GODDESS OF GIN

From the foot of Mt Taranaki comes New Zealand’s own goddess of gin. Juno’s signature gin, Extra Fine, won both double gold and silver medals at the 2018 San Francisco World Spirits Awards and has a bronze medal from the London International Wine and Spirits Competition 2018. Well-balanced initial tastes of refreshing juniper are coupled with lingering citrus and peppery notes creating an aromatic, fragrant and refreshing gin. Juno source many of its botanicals locally and its seasonal limited-edition gins capture unique elements and flavour profiles of Aotearoa’s seasons.

The Juno team are working with growers around the country to develop all manner of botanicals and have partners with Massey University to explore launching a world-first juniper plantation in New Zealand.

For more information email admin@junogin.co.nz, or phone Jo James on 027 946 9666.

THE PERFECT BREW

Alchemy have been crafting mead from the mountain foraged honeys and pristine river waters of the East Cape for over 20 years. The traditional Mead served “On the Rocks” is a luscious ferment of East Cape Manuka from their their own hives. The new Caskeys release is a sparkling range (330ml), crisp and refreshing. A pop of lime and winery produced spice infusions complete these unique brews.

A real taste bud treat available in Original, French Toast and Pomegranate. Caskeys creates an occasion wherever friends meet.

For more information visit www.alchemybeverages.com.

ATTENTION TO QUALITY

Award-winning craft brewery Sprig & Fern Brewery has released a craft beer range in innovative 888ml glass packaging. The glass packaging range is suitable for both ambient, refrigerated storage and display. It is competitively priced for a resealable glass bottle, and with limited releases every 6-8 weeks, there is always something new to entice customers. Every batch is hand-brewed with a level of care and attention to quality that has earned Sprig & Fern Brewery a solid reputation amongst real craft beer drinkers throughout New Zealand.

For more information or to order contact sales@sprigandfern.co.nz, call 03 544 8675 or visit www.sprigandfern.co.nz.

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SUMMER BOMB

Hawke’s Bay Brewing Company has released a new Crushed Peach Bomb variant using NZ’s favourite peach ‘Golden Queen’ with a deep golden yellow colour and intense flavour. A deliciously sparkling alcoholic peach juice, which is low in saturated fat, cholesterol and calories, the new beverage is an excellent source of fibre and gluten-free. Available in 330ml bottles and kegs.

For more information, contact Hawke’s Bay Brewing Co at sales@hbbc.co.nz.

THE FUTURE OF LION DIVERSIFY Sara Tucker Relations Director, Lion New Zealand

FUTURE FIT Lion New Zealand is nearly 180 years old and we are incredibly proud of our history in this country and internationally. But the world is changing fast and businesses such as ours need to change with it to ensure we evolve and prosper. Over the past couple of years, we have started on a transformation journey, focussed on ensuring we maintain the strength of our heritage while positioning us for future growth. The result is that in the future Lion will increasingly become more than just a traditional beverage alcohol company.

TRENDS SHAPING INDUSTRY Our industry is centred around sociability, but what socialising looked like even just ten years ago is very different to what it looks like now, and what it will look like in the future.

There are several mega trends impacting this and requiring social businesses to adapt, or risk being left behind.

Key trends include the mainstreaming of wellness with people drinking less but more premium, and the demand for functional beverages to support a healthy lifestyle. Technology is also impacting the industry; changing social interactions as people spend less time face to face and more time connecting online, playing a big part in the back end of businesses improving efficiencies, changing how we work, and increasing opportunities to improve customer experiences through data driven insights and personalised experiences. Increased awareness of sustainability issues such as plastic pollution and climate change are no longer at the fringe but are key themes that consumers expect business to address.

With an ‘adapt or die’ mentality, businesses must evolve their offering to ensure they remain relevant. Here’s what we’ve been doing to both maintain strength in our core business with our key brands while transforming our offering for the future world.

Our famous flagship portfolio of brands remains as strong as ever; but are diversifying to bring in new consumers who enjoy a drink but want it to support their health and lifestyle. This has led to huge growth in ‘lighter options’. At Lion we’re tapping into this with new offerings within our key brands, including low carb, lower ABV Speight’s Summit Ultra and Steinlager Pure Lite and Pure Ultra, and just in time for Christmas, new product launches like Lindauer Free – a 0.5% alternative to the nation’s most popular sparkling wine.

The wellness trend is also an opportunity for the drinks industry to invest in functional, adult beverages without the alcohol. We’ve embraced this with the creation of The Drinks Collective, our division of non-alcoholic adult beverages.

From flavoured soda Hopt and Vista sparkling water, to our investment in kombucha company Good Buzz and our acquisitions of the famous Havana Coffee Works and Teza Iced Tea; our growing portfolio allows us to tap into more diverse social occasions and cater to a growing pool of non-drinkers.

BEYOND THE BOTTLE

At the start of the year we launched Lion Ventures, a disruptive growth division exploring relevant business routes for Lion beyond our traditional beverage offering.

Our first venture, YOWO, kicked off in May, utilising technology and the shared economy to turn underutilised hospitality spaces into shared office hangouts for remote workers. Before the end of the year the team will be launching their next concept with a daytime, healthy ‘fast food’ offering underpinned by sustainability, being trialled with a day time pop-up in the Auckland CBD and dark kitchen by night.

In the second half of the year, Lion Group also announced the creation of an exciting new business entity: The Lion

Growth Hub. Set up to help Lion achieve its ambitious growth aspirations, The Growth Hub will be pursuing breakthrough growth opportunities for the business, focusing on territories beyond our current remit and transforming our customer and consumer experiences. The Hub will support the Lion Group businesses (Lion Australia, Lion NZ and Lion Global Markets), working in the areas of Customer and Consumer Experience, Insights and Innovation, Advanced Analytics and Digital Solutions.

Rory Glass will be leading The Growth Hub while continuing as Lion NZ Managing Director. Having led the Lion NZ business for eight years Rory sees this new additional role as a chance to develop exciting, market leading opportunities and innovations for the Kiwi market, and the world.

SUSTAINABILITY

The need for businesses to demonstrate a genuine commitment to sustainability isn’t a new concept any longer, but as millennials take a growing hold on the consumer market, it’s having a bigger impact on business, with consumers using their purchasing power for good. According to a recent Purpose Business Report, 70% of Kiwi millennials are prepared to make major changes to their lifestyle and behaviour to help reduce the effects of climate change and 50% are now supporting/buying from ethical companies. Like many others, Lion must ensure we meet these growing expectations. Our core business has set targets to reduce waste, emissions and water use while working on more sustainable packaging solutions. Possibly our most exciting project has been the launch of The Fermentist in Christchurch last year, with the intention that it would be the nation’s most sustainable brewery. In September, the Fermentist team launched New Zealand’s first carbon zero certified beer, with learnings from this process now being rolled out to the wider Lion business as we explore our carbon future. Our big traditional brands are now also using their brand power to support sustainability; one example being Speight’s who are partnering with Million Metres to clean-up Kiwi waterways and promoting men’s health with Movember.

There is no doubt that the drinks industry will continue to face challenges in a rapidly changing landscape. Those in the industry who are willing to evolve to embrace it, will ensure that they are not only facilitating positive socialisation today, but will be around for the next 100 + years. We are planning to be.

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ALCOHOL

beer, wine and spirits

DELICIOUS JOURNEY

In 1980, Yalumba planted just over a hectare of Viognier and now, more than 25 years later, is the true champion of this unique and seductive variety. The vegan-friendly, wild fermented, Yalumba Y Series Viognier (vee-ON-yay) is a wine like no other. A flavour bomb of exotic musk, apricot, white peach, ginger, citrus blossoms with a rich and silky texture. The wild fermentation and lees aging gives the wine an extra level of complexity on the palate. The Y Series represents a collection of iconic classics and exciting new varietals, each authentically crafted from fruit grown in South Australia’s most celebrated wine regions. They hope that each bottle marks the beginning of a delicious journey and look forward to sharing the love of win with consumers as they explore the Y Series.

For more information, contact Negociants on 0800 634 624 or email ordersnz@negociants.com.

MOST AWARDED TEQUILA

The world’s agave shortage has not slowed Herradura Tequila down with the distillery now being the world’s most awarded tequila.

Herradura has now released Herradura Ultra, crystalclear tequila with deep, rich complexity found in extra Anejo. The distillers combine Casa Herradura’s Anejo tequila with premium extra Anejo which has been aged up to 49 months in American white oak barrels. The liquid is then filtered, and the result is a rich, beautifully clear tequila with a full-bodied flavour and smooth taste.

For more information, contact Hancocks, sales@hancocks.co.nz or call 0800 699 463.

DRY SUMMER

Made in New Zealand, 1919 Dry Summer Pink Gin focusses on the tradition of pink gin (gin and bitters) while honouring the distillery’s core values. Rather than adding sugars and sweeteners, the brand sources locally grown strawberries to distil. By doing so, the team managed to create a dry summer gin with a subtle yet elegant berry finish that maintained those bold gin flavours. A true nod to tradition but more importantly celebrating the gin trends of the past and today. 1919 Distilling recently won the Alcoholic category in the 2019 Inspire + Artisan Awards – now that’s worth celebrating!

It is now available through Service Foods.

For more information, contact info@1919distilling.com, call 021 024 22067, visit www.1919distilling.com, or your local Service Foods representative.

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2019 The Beverage Report 100% OWNED

RTDs WITHOUT THE NASTIES

RTDs are back, but not as you know them. With conscientious consumption on the rise, Master of Ceremonies wanted to create a beverage to satisfy the demand for low-sugar satisfaction. Pals is the result. Available in three thirst-quenching flavours, Pals is low in natural sugar (<1.1g/100ml) coming only from Hawke’s Bay apple juice. Clean, high-quality alcohol leaves a smooth finish and a delicate balance of flavours, crafted by an expert mixologist. Made with all-natural flavours and real lemon and lime fruit extracts, Pals is gluten-free, vegan, and free from additives, artificial colours, and preservatives, Pals is the perfect companion for any moment worth celebrating.

For more information, contact Nick on nick@drink-mc.co.nz, phone 021 800 313 or visit www.drinkpals.co.nz.

OLD FORESTER

In 1870, Old Forester became America’s first bottled bourbon when founder George Garvin Brown revolutionised the industry by being the first to put bourbon in a glass bottle and sell it before, during and after the prohibition.

Five generations and 150 years later, Old Forester delivers a genuine bourbon experience with vibrant, full flavour. It is sharp and sweet with a floral character on the nose, hints of oak and sweet corn on the mouth and a long, warm sweet finish.

Ideal for sipping neat, on the rocks, with a splash of water or in a classic cocktail.

For more information, contact Hancocks, sales@hancocks.co.nz or call 0800 699 463.

SUMMER IS HERE

Same wine – a new story. An award-winning range of premium wines now in eye-catching new packaging. Brought to you by the same families that make Rapaura Springs wines, the striking new Summerhouse label, capturing summer in a bottle, is set to be released into supermarkets from October. Gold medals at the New Zealand International Wine Competition and the New World Wine Awards, Summerhouse create wines for great company and sublime times.

Because it’s always summer somewhere.

Distributed by Vintners.

For more information, call 0800 687 9463 or email sales@vintners.co.nz.

GIVING OUR BOTTLES A SECOND CHANCE

New Zealand is one of the first countries to achieve and exceed Coca-Cola’s global sustainable packaging goal around increasing the use of recycled plastic. Over half of all plastic bottles made by Coca-Cola Amatil & Coca-Cola Oceania in New Zealand will be made from completely recycled plastic by the end of this year in a tangible effort to reduce the amount of new plastic being used.

RICHARD SCHLASBERG – GENERAL MANAGER AT COCA-COLA OCEANIA AND CHRIS LITCHFIELD – MANAGING DIRECTOR AT COCA-COLA AMATIL.

N

ew Zealand is one of the first countries to achieve and exceed Coca-Cola’s global sustainable packaging goal around increasing the use of recycled plastic, which aims to make all bottles with an average of 50% recycled content by 2030.

The commitment also goes beyond the Ministry for the Environment’s Plastic Packaging Declaration as all Coca-Cola Amatil and CocaCola Oceania cans, glass and plastic bottles are already recyclable.

The move to using recycled plastic covers a number of well-known international and local brands such as Coca-Cola, POWERADE, Sprite, Fanta and Pump.

Since the start of 2019, a number of brands began to transition into using only recycled plastic in their bottles.

The transition into recycled plastic will mean, by the end of the year, all plastic bottles smaller than 1 litre and water bottles of all sizes will be made from plastic that use to be something else.

“As one of New Zealand’s largest beverage companies, we have a responsibility to be part of the solution to the plastic waste crisis,” says Richard Schlasberg, General Manager of Coca-Cola Oceania.

“That is why over half of our plastic bottles will be made entirely from recycled plastic by the end of 2019.”

The move to increase the use of recycled plastic will mean

2900 tonnes of new plastic will be avoided. This is the equivalent in weight of 223 Go Wellington buses.

Schlasberg says this is a significant commitment to using more recycled plastic.

“It’s one of the largest of its kind by a beverage company in New Zealand – and will significantly reduce the impact of our business on the environment.”

The initiative is part of Coca-Cola’s international efforts to reduce its impact on the environment and encourage sustainable practices across all countries where it operates. The CocaCola Company has a

global goal of reducing waste and collecting and recycling as many cans and bottles as it sells each year by 2030.

Coca-Cola Oceania and Coca-Cola Amatil NZ also supports a number of grassroots initiatives to help collect and recycle beverage containers including The Public Place Recycling Scheme, the Band Together anti-litter campaign and Sea Cleaners.

The Coca-Cola Foundation provided a year-long grant, worth over $NZD300,000 to Sea Cleaners. This enabled the Sea Cleaners’ team to put an extra boat and crew on the water, going out five days a week and one Sunday a month during 2019 to clean up the Hauraki Gulf and Kaipara Harbour. This equates to nearly 2,000 hours of marine litter collection with the aim of collecting 2000 – 3000 litres of litter each day.

To learn more about this announcement and Coca-Cola’s sustainable packaging goals and initiatives, visit coca-colajourney. co.nz/sustainability

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ALCOHOL

beer, wine and spirits

CELEBRATE THE SUN

If your customers enjoy Prosecco, Mimosa or Aperol, they are going to love the range of premium sparkling cocktails from Alchemy Beverages. Manuka honey from their own East Cape hives complete these ‘off dry’ cocktail classics available in Peach & Pomegranate. Naturally fermented, a delicate bubble, no artificial flavours or colours and a less guilty alcohol of under 10 percent. Frizzante (275ml 4 packs) are the perfect ‘after work’ reward or cooling drink on a sunny day while Bellini (750ml) suit more formal occasions such as champagne breakfasts or dinner parties.

Fabulous with a celebratory cake.

For more information visit www.alchemybeverages.com.

BENCHMARK FOR VODKA

Russkaya is the benchmark for a vodka at Homeland of Vodka. Russkaya is more than just a brand, it’s a promise to give a consumer the true vodka from the country of origin, with it being the famous vodka of Russia. With over 50 years under its belt, the brand is produced according to the highest standards of Russian vodka production and is the best-selling vodka of the Soviet Union. It is produced and bottled only in Russia using Russian ingredients.

For more information, contact Q-Liquid on ask@qll.co.nz, phone 0800 111 828 or visit www.qll.co.nz.

POLISH APPLES

With no artificial flavours, sweeteners or carbon dioxide, Cider Lubelski is a whole taste cider produced using 100 percent freshly squeezed juice from ripe Polish apples. In using only European apples, the taste is both intense and refreshing on the palate. The cider is very light and full of pleasant, natural bubbles.

For more information, contact Q-Liquid on ask@qll.co.nz phone 0800 111 828 or visit www.qll.co.nz.

RESERVE MALT

From the home of one of the world’s most innovative distilleries comes a rebirth of the concept of the traditional malt whiskey. “This is inspired by the history and a desire to make the best-tasting whiskeys in the world,” said Chris Morris, Woodford’s master distiller. “Woodford Reserve is charting its own unique path with this new malt whiskey based on historical precedence and the brand’s commitment to flavour, something that’s ingrained in everything we do.” Morris has created a Kentucky Straight Malt Whiskey crafted from 51% malt and aged in new charred oak barrels which amplifies the nutty characteristics found in the original Woodford Reserve. This makes it the perfect malt whiskey for bourbon drinkers.

For more information, contact Hancocks, sales@hancocks.co.nz or call 0800 699 463.

PERFECT FOR SUMMER

These wine spritzers are crafted with the health conscious and social drinker in mind. Not only are they better for your body, but also for the planet.

With cans being the ultimate in recyclable packaging, they are sustainable inside & outside. 100 percent natural with only three ingredients – wine, sparkling water and natural fruit. Flavours reflect summer cravings so choose from a white wine infused with Pineapple or a splash of lime, or go Rose’ with a hint of wild berries. Great for enjoying on the patio, beach and boat. BBQ’s and picnics spring to mind as does poolside – with only 6% alcohol and low sugar (from natural fruit) they are supreme for enjoying on lazy summer days. You can’t beat the portability and convenience of these JOIY wine spritzers. The spritzers contain no added sugar, are glutenfree, low calorie, low alcohol and vegan friendly.

For more information, contact cath@joiy.co.nz, Archer McRae Beverages, or phone 027 776 1467.

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2019 The Beverage Report 100% OWNED

TASTE OF THE MED

Spade Oak has released the 2019 Rosé in time for Christmas.

Made from the Spanish Tempranillo grape, this is a Rosé with raspberry notes, dry with a delightful tickle on the tongue. A taste of the Med from New Zealand’s East Coast. Joining it is Le Champ. A bottle fermented Méthode Sparkling that is Gisborne chardonnay blended with a touch of early white Muscat. Hints of lemon, green apple and off-dry sweetness. This comes from Steve Voysey’s long experience and love for making top quality Méthode Traditionnelle.

For more information contact info@spadeoak.co.nz or visit www.spadeoak.co.nz.

YOUTH LEADING THE WAY FOR RESPONSIBLE DRINKING

“A month into my new role as executive director for the NZ Alcohol Beverages Council, I am aware there is a lot to learn about industry.

But, in my time so far I feel inspired by the commitment of the industry to positively affect social change, particularly through targeted education programmes that foster responsible attitudes and behaviours around drinking.

Bridget MacDonald Executive Director, NZ Alcohol Beverage Council

I think a concern we all share is young people accessing alcohol – both underage drinking and how those who can legally drink are drinking. This has been a hot topic in the media recently, but what is often not reflected in these stories is the shift in attitudes and changing behaviours that demonstrate an increasingly responsible approach to alcohol.

Parents have the biggest influence on underage people’s drinking from both supply and behaviour perspectives. They are also strongly influenced by their peers.

However, underage drinking and risky drinking by young people has been in steady decline since 2001. The proportion of 15 to 17- year-olds who reported consuming alcohol within the past 12 months declined to 57% in 2017/18, a large decrease (-18%) from 75% in 2006/7. It is also pleasing to see that youth binge drinking (18-24 years) in New Zealand has steadily declined to 27% less between 2007 and 2018. These positive trends are being seen globally, including young people delaying when they have their first drink. Statistics also suggest that Generation X and Baby Boomers who are still drinking more heavily could learn a thing or two from Millennials and Gen Z when it comes to responsible drinking.

Knowledge is a powerful tool for change.

It is critical that as an industry, and as Kiwis, we remain inquisitive as to what factors are driving these numbers down. We need to better understand what is creating these positive shifts and ask how can we accelerate these trends and transfer these changes in behaviour to other generations.

What’s heartening is the broad range of current initiatives supported by the industry, that both target and span the generations, and are helping to drive change toward

more responsible drinking attitudes and behaviours.

The Smashed Project is a theatre-based education programme that equips to Year 9 students to deal with real life situations where there may be peer pressure to drink alcohol. Since launching in May, more than 20,000 students across New Zealand now have a better understanding of the negative effects of alcohol, how to make better choices for themselves, and where to find help if they need it. The partnership between Life Education Trust and The Tomorrow Project (Cheers NZ), which is funded by NZABC members Spirits New Zealand and the Brewers’ Association, is aiming to roll out the programme to all 60,000 Year 9 students in 2020.

Cheers NZ (cheers.org.nz) also delivers social marketing initiatives to shift parents’ attitudes towards underage drinking and to support them in being better role models.

Supermarkets in our communities play a role in reducing the risk of parents or friends buying alcohol for underage people.

This is through effectively implementing regulation coupled with vigilant management, instore policy, and staff training. Influencing responsible attitudes toward alcohol doesn’t stop there. The joint initiative between Cheers NZ, Foodstuffs (NZ) Ltd and social influencer, William Waiirua encourages Kiwis to ‘Always Graze When You Liaise’. This campaign has

been highly successful in empowering people to make responsible decisions and eat when they are drinking. I’ve received some good intel that the next ‘Graze’ campaign is very close to being launched – so keep an eye out for that! We’re also seeing changing attitudes to alcohol in the workplace. Lion’s Alcohol & Me programme that helps people to make smarter choices about drinking alcohol has been delivered in workplaces across New Zealand. It is now more accessible to all Kiwis as a free online tool (alcoholandme.org.nz). There are many collaborative community-based efforts driven by the hospitality industry that are making a big impact on drinking behaviours and the safety of patrons. In November 2018, 200 bar and security staff from Wellington nightlife venues attended sexual assault training run by Hospitality NZ and local police to help them identify and manage situations on their premises.

The success of ‘Ask for Angela’ and ‘Don’t guess the yes’ programmes to improve safety, change behaviours, and promote responsible decision making when people are drinking alcohol has led to them being rolled out more broadly.

DB Breweries’ Heineken-branded ‘When You Drive, Never Drink’ initiative aimed at reducing drink-driving has shown a positive impact on drivers’ decisions to stay alcohol-free while they were out at restaurants or bars. We all have a part to play in reducing alcohol harm and ensuring those who choose to drink do so responsibly, moderately and safely – parents, family, friends, government, and yes, the alcohol industry has had to challenge itself on this one too. It’s going to take time and collective effort to make big shifts in New Zealand’s drinking culture, but we are seeing positive changes and it’s great to see the momentum gaining. This summer we can make responsible drinking choices for ourselves and encourage others to go ‘no, low or slow’ – it’s always okay to say no to alcohol, choose a drink that is low alcohol, or to simply savour your drink slowly.”

ST JOHN’S BAR & EATERY MANAGER, ELLIOT O’DONNELL, SHOWS THEIR RANGE OF POPULAR LOW ALCOHOL BEERS TO NZABC’S NEW EXECUTIVE DIRECTOR, BRIDGET MACDONALD.

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ZERO ALCOHOL

no alcohol

NO CARBS OR REGRETS

Finally, an indulgent drinking experience that’s alcohol-free and without any sweeteners, carbs or regrets. Ecology is loved by drinkers and non-drinkers alike. In fact, consumers who are looking to drink a little less but want the same experience and unique flavours found in a favourite London Dry can be found with Ecology. Zero percent category leader for gin drinks, no establishment or store should be without Ecology. Its premium alcohol-free spirits

are made from small-batch distillations of traditional gin botanicals and sophisticated spiced blends, to deliver a quality alternative to alcohol that consumers can truly enjoy. There is no alcohol present at any stage of the distillation process.

Available through Foodstuffs Exchange and distributed by Lion.

For more information contact hello@ecologyandco.com or visit www.ecologyandco.com.

GREAT TASTING CHOICE

PERFECT SOLUTION

Seedlip, the world’s first distilled non-alcoholic spirit boasts zero calories, is sugar-free, sweetener-free, preservative and artificial flavour-free. Seedlip is sold in 30 countries and is served in more than 250 Michelin-starred restaurants and some of the world’s best cocktail bars, creating the perfect solution for what to drink when you’re not drinking.

Blended and bottled in England, it is available in three varieties including, Garden 108, Spice 94, and Grove 42. Seedlip is best served with tonic or as the base for a martini or sour style no/low alcohol cocktail.

For more information, visit www.cookandnelson.com or www.seedlipdrinks.com.

Heineken’s premium 0.0% alcohol lager offers Kiwi beer-drinkers the opportunity to drink Heineken on more occasions. The lager looks and tastes like regular Heineken but is twice brewed and fermented with 100 percent natural ingredients before having alcohol gently removed – leaving less than 0.05 percent alc/ vol from the natural brewing process.

Heineken 0.0 contributes to a growing cultural trend around the importance of living a balanced and healthy lifestyle by providing consumers with a great tasting choice for occasions where you want to enjoy the taste of a beer, but having alcohol is not appropriate. It is also ideal for non-drinkers looking for something different from the typical alternatives of orange juice or fizzy drink. Heineken 0.0 caters for the health-conscious, offering a lower calorie choice at only 69 calories per bottle.

A GOOD COCKTAIL

The team at the Good Cocktail Co wanted to offer global cocktail lovers an indulgent, convenient and affordable drink without artificial ingredients or any nasty additives. It had to be easy to mix with clean, pure ingredients and definitely no fuss. So, the on-trend flavours of the new Good Cocktail Co range are from real fruits and natural botanical extracts, pure New Zealand artesian water and are unique twists on old classics with sensory ingredients such as hibiscus blossoms. Packaged in an easy pourable soft pouch, they are convenient and recyclable and made in New Zealand. The pouches fit easily into the fridge or a picnic basket, are convenient to take to a party or whipping up a fun cocktail moment with friends

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SAME GRAPE TASTE

on the beach, at music festival or on camping adventures, with five great cocktails per pouch! The range – Cosmopolitan, Margarita, Mojito and a complementary Simple Syrup that is the backbone to home-made cocktails such as Whisky Sour.

Contact your Alliance marketing rep or call 09 263 9466 to place your order today.

2019 The Beverage Report 100% OWNED

The UK’s number one alcoholfree wine, Eisberg, is the perfect alternative tipple for consumers seeking the great taste of wine without the calories or the morningafter feeling. Made in the exact same way as regular wine, the alcohol is removed after the wine is made using state-of-the-art techniques.

Eisberg grapes are selected by expert winemakers for their ability to maintain the taste of the grape variety after the alcohol has been removed. Available in Rosé, Cabernet Sauvignon, Chardonnay, and Sparkling Sauvignon.

For more information, contact admin@thevillageroad.co.nz.

FULL SPEED AHEAD FOR THE LOW-AND-NO SEGMENT

This time last year the industry had seen that the moderation trend in beer was on the rise. A year later, this ‘low-and-no’ segment is booming, and we’re proud to say that a 0.0% alcohol product, Heineken 0.0, was the biggest innovation in beer in its year of launch.* Its performance significantly exceeded our expectations– it launched last year in August, and we drank the country out of it by December!

Sean O’Donnell Marketing Director, DB Breweries The low-and-no segment now makes up nearly 8% of the total beer market in New Zealand, but what exactly is this segment about? It includes beers that are free from or low in alcohol like the familiar Heineken Light, or DB Export Citrus, as well as those low in carbohydrates such as newcomer DB Export Gold Extra Low Carb (ELC), and is a segment popular with the conscious consumer.

How can we explain the exceptional performance of the category? The Ministry of Health statistics show that New Zealanders are consuming less alcohol and making different and more informed choices.

This is in line with the global trend of wellness – now a USD $4.2 trillion industry (2019 Wellness Trends, from

Global Wellness Summit) – which includes the growing pool of consumers who care about how and what they consume, and who make a habit of checking the nutritional panel and ingredients.

Our own sales figures and market insights confirm that moderation is a rising trend; the category is worth an astounding $85 million and has grown 25% in just the past year. So, we’re likely to see much more innovation go to market from the industry.

This is encouraging news for us as the market leader in this space, having sold premium low-and-no alcohol beer for a long time, as part of our commitment to leading a safe and social drinking culture.

As the category grows, it also broadens, so we recently launched ELC to capture the mainstream market. ELC joins the low carbohydrate segment which alone grew by 33% in the last year and supports our premium offering, DB Export 33, which has been a leader in low carbohydrate for a long time.

We’re also looking beyond New Zealand because this trend is not unique to us. In Europe, Heineken has set up ‘Zero Zones’ in European retailers as markers of where to find low-and-no beverages in 2018. The GlobalData 2018 Q3 Survey shows that 84% of Europeans are conscious about consuming alcohol in moderation, and 60% are motivated toward non-alcoholic beverages for their health and wellbeing. It’s little surprise then that these designated areas have now spread to over 200,000+ outlets and stock 43 different brands, a testament to the demand!

I firmly believe that low-and-no beer is opening up the category and not only facilitating people who are increasingly conscious about consumption, but offering new occasions to enjoy the taste of these beverages without the alcohol.

That’s why we are intensifying our efforts to broaden our portfolio so everyone can delight in a tasty brew, anytime.

As the popular Heineken 0.0 slogan says, ‘Now You Can’. Consumers have weaved low-and-no alcohol beverages into their everyday lives, as well as embracing traditional occasions like the bar or a party. Rugby World Cup fans can crack open a few no alcohol beers, then safely drive home. It’s also a thirst quenching option as a post-gym refreshment, before returning to the office for the afternoon.

We know our brands are best enjoyed responsibly, and take pride in being first to market and a consistent leader in both the low-and-no alcohol and low carbohydrate categories for the country.

We’re determined to keep driving the segment – stay tuned. *Nielsen Total Beer Scanned Markets MAT 18/08/2019 Review Publishing Co Ltd

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SUMMER TRENDS YOU’LL FIND ON THE CHRISTMAS TABLE

As we start the rollercoaster ride into the silly season, it’s a good time to roll up our sleeves and take a peek at what we’re likely to be drinking over the warmer months.

Chris Anderson Merchandise Manager, Chilled, Alcohol, Deli, Bakery & Beverage, Foodstuffs NI

BUBBLES As we know, it’s always a good idea to keep bubbles in the fridge in case you need to celebrate – even if that celebration is that it’s Tuesday. Sparkling wines never go out of fashion. What we are seeing a little more of now is rosé sparkling wines – and with many coming in at a decent price point, there’s plenty to love about them. The 2019 New World Wine Awards announced earlier this month cited two pink sparkling wines in their Top 50 list - Te Hana Rosé and Lindauer Classic Rosé, both of which retail at under $15. We predict there will be many more beautiful bubble wines emerging through 2020, both of the pink and white varieties.

PACKAGING/ TECHNOLOGY The world of packaging is undergoing a huge revamp. A drive for more sustainable options, to stand out on the supermarket shelves, and to provide transparent ingredient information for consumers has led to some rapid and dramatic changes.

Sustainability is the watchword of 2020; ‘Reuse, Reduce, Recycle’ is on every mindful consumer’s lips. Customers are starting to reject products with too many additives or non-recyclable packaging, and packaging information and design will continue to evolve as consumers look for more clarity around their buying options. The Hunting Lodge in West Auckland captures the spirit of New Zealand’s pioneering nature; every illustration on the distinctive label represents a certain aspect of their site and winemaking process.

Wine is an area of much change; despite initial cries of sacrilege and the end of

EQUALITY, COMPETITION AND PROGRESS Continual growth in the coffee industry in New Zealand was not limited to the sales of the actual coffee. While limited data exists to show exactly how many flat whites are sold across the country in any one day, we know for sure that progress is not limited to purely numbers.

Emma McDougall New Zealand Specialty Coffee Association info@nzsca.com Equality around the board room and the people making the decisions has reached an even representation. At World Coffee Events competition level, New Zealand representatives achieved impressive results. The Education programme was implemented country and the people attending have been inclusive.

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From Seed to Cup to Competition, women are diversifying their roles and making the more of the informed decisions. The NZSCA Board has had two female Presidents from the previous three terms. The split in the board is 50/50. While there has always been a feminine representation since the Association was established in 2005, to see equal representation achieved at this level in coffee is empowering.

If we look towards the growing of the beans and empowerment at the farm level, Member company John Burton Ltd recently brought together a curated group

good wine as we know it, canned wine is increasing in popularity; the lighter recyclable cans being easy to transport, harder to break and smaller in size. New World Wine Awards gold winners JOIY Savvy Society Marlborough Sauvignon Blanc 2019 have proved that cans are part of our vinous future. Today several brands, including popular wineries Brancott Estate, Crafters Union and Jacob’s Creek have taken bold strides into the territory, with much success. Expect to see options for smaller, more transportable servings, eco-friendly packaging like boxes and cans throughout 2020.

LOW ALCOHOL

It’s been around in niche form for a while, but low- and no-alcohol beer and wine now takes up significant beverage shelf space.

Mainstreamers like Asahi, DB Export, Macs, Amstel and Heineken all provide low-alcohol beers, with craft beers like KererÚ and Garage Project following suit for ale lovers.

Wine has inevitably followed the trend; Marlborough winemakers John and Bridget Forrest from The Doctors have been searching for a way to reduce alcohol without losing flavour, and their gold medal status at the New World Wine Awards this year suggests they are onto something. By slowing the grape plant’s ability to make sugar without impacting on the flavour, The Doctor’s Rose 2019, at 9.5%, is a taste of things to come.

of women to spread further light on the coffee industry. The keys learnings here are that women contribute significantly to the global coffee sector. They reinforced the fact that women are on the front lines when it comes to coffee. Women serve as the primary labour force on roles that most affect quality, from picking the ripe coffee cherries off the tree to sorting beans throughout processing.

From earning little (to sometimes no income) to lack of representation in leadership roles to access and control of land, women in agriculture face many obstacles. Therefore to see the changes in leadership and participation from the NZSCA Board over the last 15 years, we hope that those changes will trickle through to create diverse decision making processes at farm level too.

Filtering through to the New Zealand

STEWARDSHIP TAKES THE EDGE OFF GLASS RECYCLING

Glass recycling – how complicated can it be? You put your empty bottle or jar in the recycling bin and job done, right?

Well, for the average person that’s about where it begins and ends, but there’s a whole lot more which goes on after that.

The glass must be collected, sorted, stored and transported to Auckland where it is used by the country’s only container glass manufacturer, O-I New Zealand, to make new glass bottles.

It’s the circular economy in action, and it’s where the Glass Packaging Forum (GPF) is hard at work helping members take responsibility for their glass packaging.

The GPF is a membership organisation representing 85% of the country’s container glass industry, with over 100 member brands. These members contribute a voluntary levy to steward the glass they put into market. These levies are in turn used by the GPF’s government-accredited product stewardship scheme to improve glass recycling in New Zealand.

While putting your glass bottle or jar in a recycling bin is the crucial first step, there are other challenges – inherent with

collecting and moving anything around our long, skinny country – which must be overcome. Transport and storage are a big part of the equation. Councils and recycling companies around the country have invested heavily over the past decades to improve the collection, aggregation and transport of recycled glass. The GPF has proven to be an important partner in this, having funded over $1.6 million alone in grants for infrastructure and equipment.

These grants, for things like glass storage bunkers or equipment to crush and load glass, means more can be collected, stored and transported – all vital to making glass recycling cost-effective and sustainable from a business standpoint.

The GPF funding also goes beyond infrastructure and equipment. In total we have funded over $3.3 million for projects which improve glass recycling – be they for infrastructure, technology, recycling at events or public place, or research.

The GPF’s work is also highly collaborative, and we work with councils and recycling companies to improve glass recycling around the country – from kerbside right through to the furnace.

This means working to help councils move away from co-mingled recycling collections

coffee competitions, there has been an exciting rejuvenation in competitor numbers with all three of the NZSCA Championships selling out in 2019.

Women are high placing too. With runner up placings in the Barista Championship and Cup Tasters to head judges in Latte Art and Barista, the comparable skill level is more apparent. At World level, we have now had two women Barista Championship Winners in a row, which is directly inspiring our baristas here.

At World Coffee Events level, women now chair four out of the five disciplines. And one of those is from New Zealand.

The NZSCA is proud

to report that our team placed respectably at the World level. Dove Chen from Grey Street Kitchen represented New Zealand at the World Barista Championship in Boston, April 2019.

This was his second shot at the title having won the Meadow Fresh New Zealand Barista Championship title in 2017. Dove placed twelfth out of 54 nations with a big supporting team from home behind him.

In June, the Championships headed to Berlin where, from an incredible 42 competitors over two days of preliminary rounds, Alan Bruce slurped his way into the semi-finals and into the top eight at the World Cup Tasters Championship.

Excitement built as the Head Roaster and Head of Quality Control from Flight Coffee, accurately and quickly assessed the cups. Only four were chosen to go through to the final. By one cup, Alan placed fifth in

Dominic Salmon Glass Packaging Forum Scheme Manager

as this method results in a 40% to 45% loss of glass – affecting glass recycling rates, as well as contaminating other materials, such as cardboard and paper.

One example of this is Tauranga City Council’s move to a ‘colour-separated at source’ collection method where residents were provided with kerbside glass recycling bins – which the GPF helped get off the ground. The result has been a doubling of glass recycling rates in a matter of months.

We also work to establish hubs were glass can be aggregated to improve transport efficiencies. A good example of this is 5R Solutions in Christchurch, which has received GPF funding, and is where glass collected from various South Island towns and cities goes before being bulk loaded and sent to O-I. All of this means we have achieved a 62% capture rate of total glass to market and are on track to hit 70% for the past year. These are enviable statistics for any recyclable material, anywhere in the world.

So, if you think glass recycling is simple then it’s only because of the work going on behind the scenes to make it happen.

PHOTO: Getting glass bottles and jars from the recycling bin to the furnace to be made into new containers is more complicated than you might think.

the world, just missing out on a trophy, but remaining a coffee legend.

Hoony Chae, our Meadow Fresh New Zealand Latte Art Champion placed 22nd in his first shot at the World title. The latte artist from Mojo Coffee in Auckland proved that the experience is more valuable than the goal. A true ambassador for New Zealand coffee, Hoony then helped other teams out behind the scenes to soak up the atmosphere. We are excited to see what Hoony will pour next.

With the dates for the 2020 competitions and events set, expect to see empowerment from Seed to Cup. Look to see the New Zealand coffee community continually strive to reach new heights in competition with advancement of all people in the coffee chain, led by the love for our respectfully paid for cup of tasty brown stuff.

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GLOBAL What’s New VERY PLANT-SY

Plantsy, a plant-based beverage company has launched a algae protein drink in the UK. It is a vegan protein drink with a number of benefits. Made with algae protein, an ancient source of macro and micro nutrients, it’s a perfect source of plant protein as it contains all the essential amino acids that are needed for building and maintaining muscle mass. Plantsy is a great fuel that will provide the body with 15g of protein, dietary fibre, healthy lipids, vitamins and minerals. It is currently available in two flavour variants – Rhubarb and Ginger, and Blood Orange and Grapefruit.

SAY ALOE

Detoxwater has launched a new range of quality aloe drinks that are packed with natural electrolytes, vitamins and antioxidants to keep consumers hydrated.

It’s low in calories and sugar, but jam packed with all natural fruit flavour. It also contains the highest quality prebiotic aloe clinically proven to promote healthy digestion and flush the body of toxins. From farm to bottle, Detoxwater is certified organic, vegan, kosher, gluten-free, non-GMO and made in the USA.

PUMPKIN CIDER

City Roots Cider has debuted a new Pumpkin Cider as part of a seasonal release. It combines two autumn favourites – fresh pressed apples and pumpkin, with some subtle seasonal spice added in for good measure. Pumpkin uses all real spices (cinnamon, nutmeg, ginger and clove) and pumpkin puree to create and apple-forward flavour profile that is both subtle and balanced.

CRISP AND CLEAN

Consumers can enjoy the crisp, clean taste of cranberries and refreshing sparkling water with Ocean Spray’s new sparkling water range. Sparkling Cranberry is made with real fruit juice, contains no artificial flavours or preservatives and is a good source of Vitamin C. With just 90 calories per serving, this is the kind of bubbly refreshment consumers can feel good about. Ocean Spray has added to its range with its latest variant Pink Cranberry. Made from a blend of pink, white and red cranberries, it joins the original range with updated packaging and graphics.

REFRESH & REBALANCE

As protein continues to gain more traction across both the food and beverage industry, producers are looking for more ways to incorporate it into their products, with the latest crafty idea being water. Sparkling water company Fizzique has revealed protein-infused sparkling water. Using 20 grams of whey protein, the drink not only helps consumers recover after a gruelling workout but also quenches thirst and hydrates the body. The water is ketogenic and low glycaemic, making it perfect for the two popular growing consumer groups. The line is available in two flavours – Strawberry Watermelon and Tropical Lemon.

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HEMP’D

Hemptails has introduced the first hemp-infused malt beverage. With no psychoactive ingredients, Hemptails is available in three variants. Hemp’d is a bold hemp aroma and mellow herbal flavour.

Passionfruit Express is a tart passionfruit flavour that gives a tropical twist to herbal hemp flavours.

And lastly, Citrus Gold has big hemp aromas with a fresh twist of citrus flavours. Made with real hemp seeds, natural flavours, corn syrup and a premium malt alcohol base, it has no artificial colours.

WHAT DO BEVERAGE SHOPPERS WANT?

This scene has probably played out numerous times in many households the length and breadth of New Zealand – opening the fridge reveals a nearly empty bottle of your favourite beverage (or maybe someone put an empty bottle back in the fridge, let’s not get into how frustrating that can be….), and to make matters worse there are no spares left. A trip to the supermarket is called for at some point in the near future. Let’s follow the typical beverages shopper on a typical journey and take a deeper look at what they want from their shopping experience.

Often layout concerns are a result of products just not being laid out in a manner that makes sense to shoppers. What may make sense to someone arranging a planogram may not be an accurate measure of the way a shopper shops a category, and this can result in shoppers looking in the wrong place. They may think a product or segment should be in a certain location, but it ends up being planogrammed differently.

For Beverages, this generally means a couple of things – firstly, all Beverage categories should be together, not split in random locations across the store. Secondly, the level of impulsiveness of a category should be factor in the flow. Destination (i.e. highly planned) categories need to anchor an aisle, but these should be spread over the whole aisle rather than clumped together.

Interspersed amongst the destination categories (e.g. Soft Drinks, Water) should be the impulsive categories (e.g. Energy Drinks, Sports Drinks) – placing them beside destination categories heightens the chances of shoppers engaging with them and ultimately making an incremental purchase they didn’t intend to make. Understanding the role your category plays in the context of the whole store is an important factor in both planogramming and category location.

Availability is, in the grand scheme of things, not as important to Beverage shoppers as it is in other areas of the store.

Most shoppers display a willingness to swap into different segments or even categories in Beverages – but their willingness to swap on brand is quite low. Shoppers are more willing to move from a Soft Drink to something else than they are to swap brands within Soft Drink. In this light, Availability takes on a different type of importance than in other categories – in effect, in Beverages if your availability is poor, then the sale is more likely lost to the category and the shopper will buy something else entirely. Elsewhere in the store, if your competitor is out of stock that can be to your advantage – but in Beverages that scenario is not as likely to move a shopper in your direction.

Availability underperforms in Beverages in general and is a strong callout from shoppers to be improved, but to improve shopper satisfaction in this area solutions need to be category led otherwise shoppers may continue to be frustrated with what they encounter on a typical shopping journey. Shopper Intelligence interviews over 45,000 shoppers in New Zealand across the Supermarket, P&C and Traditional Liquor channels in order to drive strategic shopper-led commercial decisions at retailer, category, segment and brand levels.

If you want to understand your shoppers better, contact Andrew Arnold, Senior Insights Director at Shopper Intelligence New Zealand at andrew.arnold@ shopperintelligence.co.nz

beverage@reviewmags.com.

Our thanks to all contributing writers for sharing your thoughts on the status, trends and innovations in the Beverage Market.

Additional information and detailed graphs available online at: www.supermarketnews.co.nz www.restaurantandcafe.co.nz www.hotelmagazine.co.nz

also in need of attention as shoppers have pointed out to us in our survey.

Andrew Arnold, Insights Director, Shopper Intelligence

Where Is My Favourite Drink?

Layout Expectations Are Not That High, But . . .

Compared to other areas of the store, beverage shoppers don’t have very high expectations on Layout. Its almost kind of a given that these categories will be easy to shop, considering a significant portion of the store is given over to stocking them. More space usually means shelf navigation is easier, especially when pack sizes are large.

Plus, you will also have multiple locations in store – the ambient aisle will have the multipacks, large bottles and most of the variety, while various chillers will have single serve product ready and cooled for the shopper to partake in. Shoppers don’t expect much in terms of layout . . . but that’s where the good story ends. Unfortunately for Grocery in New Zealand, those low expectations are not being met. One of our metrics we cover in our core program asks shoppers what they want to see improved in their shopping experience, and better layouts are a significant callout. This is strongest in Sports Drinks, Water and Juice. Retailers need to make sure Soft Drinks are taken care of as these are a significant portion of Beverage sales, but other categories are

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We want to give our bottles a second chance, because our environment only gets one.

By the end of this year, all our plastic bottles smaller than 1 litre and water bottles across all sizes will be made from entirely recycled plastic in New Zealand. Every bottle that is recycled is one less in our oceans or landfill. Find out more on coca-colajourney.co.nz/Sustainability

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