TIMELESS STYLE

Jubee & Co has just turned one. A business launched in Wanganui by sisters Hannah & Rachel, their first year has been all about trial and error and learning the ropes of owning a business during COVID times. The company remains just the two of them but continues to focus on hard-wearing and robust kids' wear.

Hannah and Rachel grew up in Whangaehu, a small farming community ten minutes south of Wanganui. They come from a family of six, often out riding ponies or helping dad out on the farm, ( although they weren't sure if they were a help or a hindrance). They both attended Whangaehu primary school and then finished their primary years at St Anne's in Wanganui. Their hobbies were spending time with their highly competitive family - game nights meant competing for the family trophy (Which the girls weren't kidding about).

Hannah and Rachel both had a keen interest in the fashion industry.

Hannah studied fashion and was a visual merchandiser at Zara, while Rachel was a manager at Glassons. The pair realised they could do something great together after Rachel had her children.

"After I had my daughter, I found that the style of children's clothing I was looking for was not readily available, especially in the NZ market. I loved the timeless styles that could be worn for years and still be on-trend, so we got to work on designing our first styles," said Rachel.

Rachel is the creative head of Jubee & Co, and Hannah focuses on the day-today operations. The name of their business comes from their younger sister Julia. Born with cerebral palsy, she was affectionately called Jubee and has shaped the people they are today.

"She is incredibly special to us. We have been carers for Julia at different times of our lives, and she currently lives with me three days a week, so she is often helping behind the scenes," said Hannah.

Jubee & Co has merged classic country styles with high-quality fabrics while staying true to its roots with a signature cow head embroidery. Coming from a big family, hand-me-downs were the way of life, so the sisters wanted to create styles that could stand the test of time.

Customer relationships are also at the heart of Jubee & Co. The girls want communication and shipping to remain as fast as possible, and they have remained transparent at every stage of their business. They also worked incredibly hard to partner with factories that aligned with the brand and had small MOQs, which proved difficult during Covid.

There aren't any plans to open a physical store in the future, but Hannah and Rachel would love to gain a more significant online presence - maybe even become a household name for quality kid's clothing. Their boy's clothing range has been incredibly popular and is something they would like to expand. Hannah and Rachel left us with their biggest influence or inspiration:

"Our biggest inspiration is Julia. She's been through a huge amount in her 24 years and continues to be incredibly resilient and positive in facing all challenges."

For more information, visit www.jubeeandco.co.nz

Designed for your children to be unique and carefree

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Poppy Drool Bib

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