pos
REBRAND REFOCUSES ON CUSTOMER RELATIONSHIP Customers have always been at the centre of a hospitality business and the COVID-19 pandemic has only reinforced the importance of businesses having the loyalty and support of its customers, it has also highlighted how vital it is to be able to successfully communicate with them.
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hen communication is key, having the right technology to facilitate this is vital and each sector of the hospitality industry requires a range of products to do this successfully. With a complete package of POS tools, customer loyalty, kitchen productivity, business analytics, comprehensive reporting systems, powerful integrations and 24/7 support, recently rebranded POSbiz tailors the technology and tools to support your specific hospitality business needs. POSbiz is the new face of Christchurch-based POS company, formally known as Menumate. After new owners took over Menumate in early 2019 the team started on a journey to improve this staple of the New Zealand hospitality scene. One of the first tasks was to bring all the development home to New Zealand where the company could control the quality of software. “This has turned out to be the best decision we have ever made,” expressed general manager, Cameron Arney. “Along with everyone, we were
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restaurantandcafé.co.nz
rocked by 2020, but rather than hibernating and waiting out the storm, we were able to take this time and really focus on the core of our POS. For the Menumate product this was the first time in years that it was looked at for functions and features that affect the everyday users, and not just something needed for the next sale. As this new focus and direction of putting the customer first was driving our roadmap, we wanted to release the product under a new, refreshed brand. We have taken the wealth of features and ease of use, from 15 years of servicing the hospitality industry and now focusing on those needs of the 21st century.” With this POSbiz was born. The rebrand was officially released
in March, but there have already been some early adopters using POSbiz since mid-2019, who formed part of a feedback and improvement team. Separating further from Menumate of the past, Arney and his team didn’t want to only rely on the company’s own testing or thoughts to define what works and what doesn’t. “Venues were using POSbiz on site and providing valuable feedback on improvements we were making, as well as helping prioritise some of the new features we have now added.” The impacts of the pandemic have meant a growth of innovation in the hospitality industry, businesses have had to pivot their offerings to things they may have never offered before, such as the popular Click & Collect option or online ordering. Kiwi customers are ahead of the curve for online engagement and transactions. 74 percent of Kiwis search online for products and services and it’s their mobile phones that they are using, not just for a search on the go, but for purchases and ongoing brand loyalty. POSbiz has partnered with Mobi2Go, who provide a full customer facing platform for ordering via web and app. POS integration takes those orders and processes them
through the POS, which has multiple benefits; 1. Orders from the online source print in the kitchen the same as they would if ordered instore 2. This minimises data entry errors and double handling by staff if they must manually enter these orders into the POS, and 3. All the reporting data on sales is in one place. You can see your sales totals on items separated between instore and online, or across all platforms combined. “We are proud with where we are at already, and we have more we want to complete. The POS is the centre of a sphere of platforms that are needed to run a successful hospitality business, especially in tough times,” noted Arney. “Our next project is to bring reporting to the hand of owners/ managers who need it. We know that you cannot be in the business everyday so you should be able to quickly and easily see how sales are tracking whenever or wherever you are.” For more information, visit www. posbiz.co.nz, email info@posbiz.co.nz, or call (03) 365 7301.
