SupermarketNews Magazine | November 2020 by Review Publishing Ltd

10.95

November 2020 • Vol. 13 • No. 11

Global Supply Chain No Quick Solution (see page 12)

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contents

ATTENTION GROCERY SUPPLIERS The Food and Grocery Council is an industry association for grocery suppliers providing members networking, events, industry information and strong advocacy. Contact us for information on the benefits of membership: katherine.rich@fgc.org.nz • Networking • Industry Updates • Conference and Events • Education and Training • Advocacy and Law Reform

24 food& grocery COUNCIL NEW ZEALAND

www.fgc.org.nz

This magazine is published monthly under license. Please direct all enquiries and correspondence to Review Publishing Co Ltd. This magazine is a platform for the industry and may include content that expresses views and opinions by contributing writers. Content is attributed to the author, and these opinions and the view/s are those of the author/s. They do not necessarily reflect the official policy or position of any other agency, organisation, employer or company. The opinions and material published in this edition are not necessarily those of the publishers unless expressly stated. All material appearing in the magazine, website and social media platforms is copyright and may only be reproduced with the written consent of the publisher. Copyright 2020

CHAIRMAN PUBLISHER GENERAL MANAGER EDITORIAL DIRECTOR EDITOR ADVERTISING SALES SENIOR DESIGNER GRAPHIC DESIGNER

ISSN No.

PETER MITCHELL Tania Walters, tania@reviewmags.com Kieran Mitchell, kieran@reviewmags.com Sarah Mitchell, sarah@reviewmags.com Caitlan Mitchell, caitlan@reviewmags.com Felicity-Anne Flack, felicity@reviewmags.com Raymund Sarmiento, raymund@reviewmags.com Debby Wei, debby@reviewmags.com

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Suite 9, Level 3, 20 Augustus Tce, Parnell, Auckland. PO Box 37140 Parnell, Auckland Tel (09) 3040142 Fax (09) 3772794

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food& grocery COUNCIL NEW ZEALAND

The NEW ZEALAND BEVERAGE COUNCIL is an industry association whose members cover all aspects of the non-alcoholic beverage market both in New Zealand and the export markets. The Council members are spread throughout New Zealand and come together annually for a conference that covers industry issues and is addressed by international speakers. The organisation monitors product quality, sets standards for the industry and runs national competitions and awards.

THE NEW ZEALAND BEVERAGE COUNCIL (NZBC) P.O. Box 47, AUCKLAND 1140, New Zealand. Email: info@nzbc.nz Phone: +64 9 309 6100 DDI: +64 9 302 9932

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REBUILDING AN ICONIC BRAND

Since the late 1980’s Hubbards has established itself as the breakfast disruptor, with Dick Hubbard at the helm the brand introduced muesli to New Zealander’s. It launched a portfolio of products that catered to all tastes and breakfast occasions. 2012 saw the brand relaunch with its now-iconic Amazing Mueslis with exciting NPD and innovative packaging that enabled it to become #1 in the muesli category.

“I

have been fortunate to of been on the Hubbards journey since 2012, helping the team with their innovative range of breakfast offerings”, said Onfire Design Creative Director Matt Grantham. “Which made the request to revisit the brand afresh in 2019 an inspiring challenge”. Hubbards wanted to meet the growing consumer desire for quality, nutritious ingredients and recipes to meet consumer needs. “The positioning statement ‘Imagine what’s Possible’ focuses on the founding principles of being a brave innovator and captures the quintessential Kiwi mentality of invention, ingenuity and the sheer can-do attitude that empowers all New Zealander’s to get out and conquer the day. While also staying true to the creator mentality that drove Dick Hubbards to start making muesli (with a cement mixer!)”, Grantham explained. For Onfire, the challenge was to create a new design language for the brand that captured this new energy, while not losing the essence of what has been powering the brand since its 2012 relaunch. After all, it still stood by its commitment to transforming humble, honest and nutritious ingredients into extraordinary creations while playing a key role in supporting local community endeavours. Starting the rebuilding process with Amazing Muesli’s and Crispy Crunchy Granola’s, Onfire relooked at every brand asset. The sensitive issue of refining the brand typography was tackled first – subtle letterform changes and a change to black, opposed to retaining the previous brown colour palette, giving the brand new bold confidence. A bespoke font was created for consistent product messaging; new icons are used as badges highlighting product and health messages. Copywriting spins extravagant product stories bringing an inventive and playful tone-of-voice across the two ranges, while the front face of the granola’s has new quirky lineart illustrations adding a storytelling element around the larger product windows. “Tackling the Amazing range of products allowed

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us to create all-new brand toolkit The refreshed Hubbards brand items which could then be is rolling out onto supermarket used across subsequent range shelves now. For Grantham and refreshes”, Grantham added. the Onfire team this it is the Simply and Light and Right culmination of a productive yearranges followed quickly after, long project with the Hubbards injecting the inventive and team and a great example of MATT GRANTHAM confident tone-of-voice along with injecting a new drive and purpose Onfire Design Creative yum factor photography. into a brand without losing the Director The nimbleness of the brand has not distinct assets that make Hubbards, been lost either. With a consumer trend in Hubbards! Low GI foods quickly taking off, the Hubbards In 2019 Onfire Design was the most team fast-tracked a new Granola NPD, launching internationally awarded branding and packaging BeMighty into the category to supplement the exiting design agency in New Zealand. Onfire was listed in granola offerings. “Having done the heavy lifting of the top 50 most creative agencies by World Brand brand assets creation at the start made the design of Design Society in 2018, 2019 and 2020 coming in BeMighty a quick process.” This allowed the studio to the top ten each year. To find out more call Sam Allan focus on the core product premise: Granola that fuels on 021 608 204 or visit www.weareonfire.co.nz. n a positive mindset.

A PROACTIVE APPROACH

LARA DEVEREUX

â&#x20AC;&#x153;Early 2020 the Coronavirus pandemic struck the world economy with the biggest shock since the second world war. Factories shutdown, countries closed their borders and global economies were saved only by unprecedented interventions by governments around the world.

Con ergence

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ew Zealand has by all accounts performed better than most. An island at the bottom of the world holds some appeal in a pandemic. Thus, Kiwis have flocked to come home and there have been some surprising winners in the economy such as real estate and home improvement. This week I read a NZ Herald article predicting up to 500,000 more Kiwis coming home in the next few years. And yet net migration does not reflect this trend, and the number of New Zealanders entering the country for the long term has plunged by more than two thirds. The reality is that migration has dropped to near zero, which has implications for all sectors long term. Clients reading articles like this one in the Herald are asking us if they can expect a wave of amazingly talented Kiwis applying from overseas when they are hiring and my answer is simple: Kiwis offshore are more open than they ever have been, but you need to go find them. Some will apply but if you are using an agency in a (supposedly) candidate rich environment, you are paying them to do more than stick an advert in and tap the shoulders of people they know. We do not just look in NZ, we use sourcing strategies to find and approach Kiwis here and overseas. FMCG as a sector have been less affected than most and many companies have had record results. There is not a lot of movement because of this and candidates all over the world (including NZ) are sitting tight, grateful to have a job. Countries like the UK and Australia have a significant number of great Kiwi candidates and the majority have been impacted with travel restrictions. When we call, they all comment that this pandemic has taught them what it is like to not be able to hug their family. They have a real reason to look at a change in role. So next time you are hiring for a key role, look to search networks overseas and use a recruiter that takes the time to proactively look at bringing Kiwis home. It could also make up for the landslide of young people likely to exit for OEs, when the borders open again (fingers crossed).

Lara Devereux

Consultant - Sales & Marketing Convergence Partners lara@convergencepartners.co.nz 09 300 6877 n

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5+ A DAY BREAKFAST CAMPAIGN

Make breakfast count with 5+A Day There has never been a more important time for Kiwis to eat 5+ A Day to boost immunity. Adding fresh fruit and vegetables to breakfast makes a great start. A new nationwide survey of 1,000 people shows 82% of us eat breakfast on weekdays, rising to 85% on the weekend, however only 44% of Kiwis include fresh fruit and vegetables with their breakfast. The 5+ A Day Charitable Trust sees this as an opportunity to raise consumption by providing inspirational breakfast ideas and recipes which you will find on our social media platforms @5adaynz and our website www.5aday.co.nz

To learn more about the 5+ A Day Charitable Trust visit www.5aday.co.nz. We also have a dedicated website for teachers and educators www.5adayeducation.org.nz

A STORY WITH FULL FLAVOUR

A family-owned company of Mediterranean origins, Lahmajou’s rise from honest, humble beginnings to become one of New Zealand’s largest specialised flat bread manufacturers and a major supplier to the New Zealand food industry is a tale of Kiwi ingenuity and authenticity. Giannis Michaelides set sail from Cyprus in 1966. He arrived in Christchurch with only the clothes he stood in, a wonderful smile and a healthy appetite for leavened bread his mother had taught him to make. But Giannis brought with him more than just his love of pita, he introduced to New Zealand pantries other wholesome, ethnic flatbreads from exotic lands and earlier times. The Giannis brand was established in 1991 and continues to go from strength to strength nearly 30 years on. The brand produce and supply an

Giannis-Trade-Ad-2020-11.pdf

6/11/20

extensive range of Pita Bread, Wraps, Pizza Bases, Tortilla and Naan bread products that are available in the New Zealand market including Gluten Free options. “We are always looking closely at the market and consumer trends and will continue to develop new products to meet the market supported by an extensive marketing programme across Giannis social media platforms,” said Simon Rangihaeta, marketing manager at Giannis. This kind of honest-to-goodness philosophy, Kiwi No. 8 wire mentality,

and refusal to compromise the quality and integrity of the products is fundamental to the way the Giannis family will continue to run the business in 2021. For more background on the Lahmajou story go to www.giannis.co.nz For sales enquires contact Lahmajou Sales and Marketing Manager Simon Rangihaeata 021 854 091, simon@ giannis.co.nz Follow Giannis on Facebook and Instagram! n

12:24 PM

MADE IN

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I 9

THE UNIQUE POWER OF PACKAGING DESIGN “The importance of packaging design is keenly appreciated by smart marketers. It is, after all, the element that delivers your product into consumers’ hands.

hile broadcast communications, or even supposedly targeted digital advertising, are steps removed from your product, its packaging is like a person’s clothing. As the last thing consumers see before they make a purchase decision, and sometimes the only communication platform they see at all, its role is crucial. At Brother Design, our reason for being is to make brands successful through design. Brands like Farrah’s,

Tatua and Trade Aid and other businesses big and small have trusted us to give their products the edge they need, succeeding in the face of fierce competition and stringent listing practices. We’ve learned a great deal about what makes the difference between success and failure on shelf, and we’ve counselled many would-be clients on their ideas even before the design process begins. Successful design brings immediate rewards: sales can literally shoot up overnight because of it. An example is Farrah’s wraps, an excellent product whose potential was unleashed by clever design. The key is to build a thorough understanding of the market that a product enters, including the environment where it’s purchased. It’s something we manage using an efficient, proprietary process and it makes all the difference in the world There’s a lot to consider in making a success of any FMCG product. But investing in quality design is a must.”

By Jenny McMillan

Business Development Director at Brother Design Jenny@brotherdesign.co.nz n Brother-July2020_SupermarketNews_HalfPage_210x155mm_V1.pdf

Winning sales by design For us, the only measure of successful design is that it works in the marketplace. That it grabs attention, steals hearts and wins sales. It’s what we’re known for, here at Brother Design. If you want to know how we do it, consistently, for all our different clients, get in touch. And let us design a way to win more sales for you.

Jenny McMillan, Business Development Director Ph: 021 193 2141 jenny@brotherdesign.co.nz

supermarketnews.co.nz

9/07/20

9:25 AM

Gerry Lynch The Real Leadership Company

What comes to mind when I say ‘Mental Health’ ? Is it you flourishing and being in a state of wellbeing? I thought not, if you are like me it was probably ‘Anxiety, depression’ i.e. the far end and negative end of mentally unhealthy scale. Our brains are wired to think of the negative 70% of the time, which is why ‘News’ generally follows this and engages our brains.

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The actual definition of Mental Health, from the World Health Organisation is: Mental health is defined as a state of wellbeing in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community. Sound good? Hell yeh, I want some of that! So if that’s Mental health and that’s what we all want, what’s Mentally Healthy work? Mentally healthy work is where risks to people’s mental health are eliminated or minimised, and their mental wellbeing is prioritised. The next question I hear you ask is ‘how do I do that if I don’t know where my people are on the mentally health scale?’ Well, you have sort of answered your own question. If you do not know, you should find out, and people will only share with you if they trust you and your intentions. Every one of your team is different and every one of them will react to the same thing differently. On average 60% of people feel stress, 20% experience depression and 31% of people experience anxiety at some stage during an average year, your job is to recognise the signs and create an atmosphere where they will confide in you or their colleagues. We all need some stress to develop and grow, it is when it tips over into overload that problems arise. Stress describes a person’s physical, mental, and emotional response (stress response) when they feel that the demands on them exceed their abilities and/or their resources (such as time, help or support) to cope.

What are the areas you can influence to help move towards a mentally healthy workplace? • Work Design – How clear are your people on what’s expected of them? Ask them to rate this 1 – 5, then if not a ‘5’ probe what a ‘5’ would look like and how you can help move them in that direction. How supported do they feel from you and colleagues? Again get them to rate 1-5 and probe again. Working from home can have positive and negative impacts depending on the individual, so explore this with them. How empowered do they feel? What would more empowered look like? • Relationships – One of the critical questions in the Gallup engagement survey is ‘I have a best friend at work’, this does not mean literally you have a drinking buddy at work, it could do, but it is more about ‘I have someone at work I can confide in’, I had this when I split up from my wife and it helped me through. To improve this, create opportunities to encourage people to mix socially, use part of your team meetings to find out about

the team, to get the team to share their life outside of work. • Change management – One of the biggest causes of stress is poor change management; you’re going through a takeover and no one thinks to regularly communicate with the staff because ‘it’s confidential’, they will know and will be worrying about their jobs – Tell them what you can and reassure them regularly. • Low recognition – When people are not recognised they don’t feel connected and esteem drops. You don’t need to just recognise outputs, think about behaviours you can recognise – hard work, resilience, grit, humour. Every one in your organisation is a talent and has talents and we all like to be recognised for the effort we put it. As a leader, stay curious and look out for changes in people, be empathetic, you don’t know what could be going on in their life and they may not want to tell you, so don’t make assumptions that because someone has not said something to you they are ok. If anyone wants help with their culture or strategy feel free to give me a call Gerry@realleadershipNZ.co.nz n

GLOBAL SUPPLY CHAIN NO QUICK SOLUTION There is no disputing that the current supply chain situation globally is severely stressed or indeed completely broken. This perfect storm is a combination of COVID-19 and other existing factors that were already being felt well before the pandemic broke. While not an easy fix, communication is key. Making sure that all points in the chain are kept informed. Cargo owners, freight forwarders, importers and exporters must all be in the loop. Cargo owners just want to get the goods to market, every delay costs. Customs Brokers and Freight Forwarders Federation of New Zealand (CBAFF) is working on getting these messages out in mainstream media, but consumers don’t understand the supply chain, they just what to be able to buy the brands they want when they want. The message to the market is simple, be prepared for long delays and be prepared to carry more stock. Lock in bookings as there has been a worldwide surge in consumer demand due to consumers not travelling to spend in other markets. A lack of additional services, reduction in available vessels and berthing windows are posing a big problem given the significantly greater volumes being handled. New Zealand currently has an approximately four-week backlog for bookings from Asia, with most carriers reducing the number of new bookings so in turn reducing the number of containers sitting at transhipment hubs. It is currently taking ships around 15

supermarketnews.co.nz

days to get through the Australian ports and then the pipeline narrows as they get to New Zealand in a group. This then puts pressure on the ports as congestion in each port builds. Ports of Auckland (POAL) is adding more capacity as currently, they have advised that ships will be at anchor for around 10 days before being able to berth. This has added an additional 15 days to the round trip from Asia/Australia/New Zealand. Carriers are under pressure to get back to Asia within their slots and so are omitting some ports or unloading New Zealand bound freight in Australia. There is a critical shortage of containers globally. New ones are being built and some shipping lines are using sweeper vessels to pick up containers and redeploy. New Zealand’s location along with Australia means that we are often not considered as the best financial bet. Time is money and the shorter routes are more favoured. The brutal reality is that some freight will just not make it to New Zealand in time for the Christmas season. Products with low margins mean that there just isn’t any fat in the margin to air freight. As all freight costs are rising this will be reflected in higher costs and it will be the end of March 2021 before any relief is in sight. The message is the market is very blunt – plan, order strategically, communicate regularly with all parties and you should be able to have product on shelf to meet demand in 2021.

Supply Chain Guidelines for COVIDâ&#x20AC;&#x201C;19 For operating at For operating at Level 3 and Level 2 Level 3 and Level 2 2 November 2020 2 November 2020

The Chartered Institute of Logistics The Chartered and Transport Institute of Logistics and Transport

Rocks under the towel

Wow – what a year that’s coming to an end!

Katherine Rich

Chief Executive NZ Food & Grocery Council

sually at this time we’re saying, ‘let’s put that one behind us, have a decent break and start afresh next year’, and be relatively sure that will happen. But this year I’m afraid it’s not going to be that simple. There are just too many ongoing issues in the food and grocery sector that will feel like rocks under our towels over summer. That’s for suppliers who are still in business. Let’s not forget those whose main trade was food service and who suffered greatly as tourism shrank to almost nothing. For many of them, Christmas could be a lot bleaker than usual and not just because of disrupted global supply chains. Sure, most of the issues can be blamed on Covid-19 and the response to it, but that’s not the full story. The year started well, with supermarket shelves well stocked across Christmas and January, but in February, reports of illness and panicbuying in China were ominous. So it proved. As Covid-19 spread and panic buying started in Europe, many of our manufacturers were dusting off their emergency preparedness plans in anticipation of a spike in demand should it reach our shores. This was

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the advice from the Food & Grocery Council too, well in advance of official edicts. When our first case was confirmed in February, and consumers continued to pantry-load (some of it panicbuying), manufacturers were ready, and supermarkets began increasing orders. But despite FGC assuring consumers the vast majority of products would continue to be available, and we would never run out of food, the rush didn’t stop. It was to the great credit of everyone in the supply chain – farmers, packers, manufacturers, suppliers, logistics workers, merchandisers and supermarket staff at all levels – that serious glitches were few. FGC, Woolworths NZ and both Foodstuffs were in regular contact to head off gaps in supply. There were further glitches in August when Auckland returned to lockdown. The need for checkpoints at the borders and confusion over the definition of vital manufacturing roles resulted in small shortage issues for a couple of weeks. But having got through all that, we’re now faced with fresh problems that could mean product and ingredient shortages at Christmas and beyond. Surges in global consumer demand, clogged northern hemisphere ports, and industrial action in Australia is creating havoc for import and export businesses. As I write, the strikes are forcing shipping companies to by-pass our smaller market, and to cancel dedicated trans-Tasman services.

Containers for exports are also in short supply. Recently, a meeting of 400 FMCG suppliers was asked if they were facing supply chain disruption, and threequarters raised their hands. Logistics companies tell me the supply chain is under stress, and delays are going to make the end to a tough year even tougher, as supermarkets will likely have difficulty ensuring stock levels at the busiest time of year. And the logistics companies don’t expect improvement until March. It’s gone from low demand halfway through the year and ships not required, to a boom and not enough ship space, containers and slots. Local ports are under pressure and extra penalties and surcharges penalise suppliers for congestion. The result is likely to be additional costs on top of already high-season rates, and some products could become uneconomic. Logistics experts tell me all suppliers can do between now and March is take a deep breath, expand their time horizon expectations, and add major buffers into planning. There is one other rock under that towel: retailer-supplier relationships. They’re simmering again after issues around Foodstuffs North Island’s new buying model implementation process and variable success as the new system settles in. Suppliers are keen for the changes to have a positive impact and from this point it’s up to the retailer to prove the model works for suppliers and is not just another cost for less activation.

Like many things in business, it’s not what but how things are done. For many suppliers the negotiations weren’t really negotiations and more of a ‘sign here or face the consequences’ approach. It’s issues such as this, combined with other factors over the past decade, that have contributed to the united view of suppliers that it’s time for a Grocery Code of Conduct in New Zealand. Australia and the United Kingdom found positive changes for business dealings after the introduction of their Codes, which ruled out some egregious behaviours immediately and laid the foundation for better retailer/supplier relationships. Faced with demands, bullying, questionable charging, retrospective money demands, and other dubious behaviour by a couple of handfuls of stores, suppliers want to be able to point to a Code and remind buyers of the framework that rules out such behaviour. Many stores already have good practice and good relationships, but for some there will need to be positive change in the way they treat suppliers and conduct their businesses. Questionable claims, deletions used as a threat, and forcing payment for theft and shrink will be just some practices under continued scrutiny. Let’s hope 2021 sees a New Year resolution that sorts this out to everyone’s benefit. n

logistics

MOVE LOGISTICS

The COVID-19 pandemic is still affecting the global supply chains, and the short-term outlook is not looking great. With traffic jams of container ships building up around Auckland and Tauranga ports, Phil Barnes, general manager at Move Logistics shared his thoughts on what type of products are most at risk for delays and what the future might look like.

“I

ts certainly a tough time for the ports and the knock-on effect on both the rail and roading networks across New Zealand,” noted Barnes. With severe port congestion, high inbound container volumes, and the onset of peak-time for retail and food and beverage importers, indications suggest that the backlog isn’t likely to be fully cleared until Q1 2021. This will leave many importers (and exporters) waiting on stock to arrive/ depart or be delivered. There has also been a reduction in many shipping services into New Zealand, whether because of cancellations or a change to port stops, Barnes explained that this I placing further strain on the rail and roading networks to take up the slack to ensure goods reach their destination. “Traditionally we always relied on coastal, rail and road services for any distributions but with volumes southbound at a record high, particularly right now, space has become a premium.” Priority has certainly been given to the clearance of ‘essential goods’, meaning there could be delays to nonessential items, a challenging situation for the festive season. “Much of the dialogue has been around clearing the ever-mounting volumes of inbound goods, however, to ensure even container flows,” said Barnes. Regarding supply chain bottlenecks, Barnes commented that there is a combination of different factors to

consider, including the pandemic, but also service disruptions out of Australia due to both industrial action and service cancellations, high inbound volumes, incidents at the Ports of Auckland, and equipment issues. Shipping lines have introduced ‘Port Congestion’ surcharges which are then passed on to New Zealand businesses. “A ship can’t float around the seas waiting for a berthing spot so, whilst this is an inconvenience, it is completely understandable that costs have to be recovered.” According to Barnes, the full extent of the impact of COVID-19 is unknown and changing rapidly. What is certain, however, is that now is the time to prepare for potential economic disruptions through the supply chain. A clear forecast of business requirements is needed as well as a view of supply chain vulnerabilities, category response plans. Businesses should actively monitor supply chains and adjust when necessary. “I think the complete supply chain of goods into New Zealand requires a full re-think and an upgrade whether that be the types of services offered or the expectation set on delivery times/ windows,” concluded Barnes. “Those of us on the ground in Warehousing and Distribution can see the impacts coming well in advance given our clients entrusting us with their 3PL and visibility of their inventory so can communicate the impending impact should there be we need to do so.” n November 2020

I 17

RECYCLE SOFT PLASTICS, REDUCE PACKAGING WASTE & GROW WITH RAPIDLY RENEWABLE FIBRE

Sustainable sourcing, recyclability and plastic free solutions are all hot topics in the current environment. In a 2019 nationwide survey*, the number two concern for New Zealanders (behind protection of NZ children) was the build-up of plastic waste in the environment. Recyclability is now a key feature Kiwis’ look for in packaging.

Bolton, head of sales and marketing. “Some imported products we compete with are made from uncertified tissue or alternative fibres from ambiguous sources. Having our own supply chain, independently certified by PEFC gives us the advantage of tracing the fibre back to the forest where it’s grown.” The six-pack extralong roll 360 sheet format has a sheet count equivalent to 12 packs and makes consumers’ life easier with less roll changes. This also helps reduce the brand’s environmental footprint, delivering more tissue in less packaging. The Paseo luxury 360° has a unique leaf emboss for softness and strength with a velvety finish and generously thick 3ply tissue.

Paseo 360° Recyclable Paper Packaging • Packaging is recyclable in kerbside collection or a paper recycling facility - This product meets PTS RH 021/97 Category 2 paper recycling standard in combination with normal kerbside paper collection, - Meets the Australian Packaging Covenant Organisation APCO and European PTS repulpable standards therefore re-pulpable in local recycling processes. • Sustainably sourced certified packaging paper • Sustainably sourced PEFC certified tissue paper

ottonsoft Limited is a foundation member of The Packaging Forums Soft Plastics Recycling Scheme and Malcolm Everts, Cottonsoft Marketing & Sustainability Manager, Chairs the scheme. While the scheme has made huge progress in the last 12 months supporting development of local recycling infrastructure including collection, sorting & recycling into FuturePosts and Second Life plastics cable covers, ongoing reduce & reuse initiatives are key to developing sustainable solutions. “Ongoing change is required by government, industry and consumers alike to improve the social, economic and environmental status of the products we produce and use,” said Everts. Cottonsoft Ltd has reduced plastic from its supply chain by removing approximately 550,000 plastic packs from the NZ market in the last 12 months. This has been through multiple initiatives such as EarthSmart 360° replacing plastic packaging with recyclable paper, and KiwiSoft 24s in a Ready to Display (RTD) format. The RTD format means the outer wrap is not required, while pallet stability and safety is maintained. EarthSmart 360° and the new Paseo 360° are packed and delivered to store in clear plastic outers (LDPE), which are safe, hygienic and commercially recyclable. Government and industry have a sustained focus on plastic packaging and the business expects ongoing changes in this space as it works together on

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reducing the impact of plastic waste, without compromising safety, quality or kiwi jobs. To be at the forefront of change, in 2019 Cottonsoft Ltd launched the innovative EarthSmart 360° toilet tissue with Recyclable Paper packaging, which was the first New Zealand manufactured multipack, in paper, for at least 20 years. Colmar Brunton Consumer Research+ in 2020 showed that ‘78% of Kiwis would like to see other brands using paper packaging’. Building on the EarthSmart’s success in paper, Cottonsoft are now launching Paseo 360° Recyclable Paper Packaging; where luxury meets sustainability. New Paseo 360°; Recyclable paper pack & Rapidly Renewable Fibre (RRF) “Paseo is the number one brand in the New Zealand market (IRI NZ Grocery $ MAT 2/11/2020). We want to provide

consumers a premium 3ply option in recyclable paper packaging paper and further reduce plastic waste impact from our supply chain,” said Cottonsoft country manager Kim Calvert. “Paseo & EarthSmart 360° can be manufactured in both our Dunedin & Highbrook facilities, so is available nationwide, with media launching in November.” Paseo 360° supports the creation of a 360° circular economy. The paper packaging is made from sustainably sourced paper and the core is 100% recycled NZ cardboard. “We recommend recycling at kerbside or your local paper recycling facility.” The tissue is biodegradable and made with rapidly renewable fibre (RRF). It is harvested every six years and replanted within a year. “RRF is emerging as a key benefit for shoppers and retailers alike,” said Joe

Paseo 360° Hypoallergenic The Paseo Hypo-Allergenic 3ply is double embossed, without added inks, dyes or fragrances for extra luxury on sensitive skin. • 3ply is luxury for sensitive skin; • Containing no ink, dye or fragrance • Certified “excellent” on sensitive skin by Dermatest GHMB • OBA free (No Optical Brightening Agents) • Double embossed with no lamination glue • Made from 100% pure pulp that is PEFC certified. Cottonsoft Ltd are a proud team, actively leading a diverse range of brand, business & environmental initiatives, supporting sustainable New Zealand growth.

SOURCES *Colmar Brunton Better Futures Survey - 2019 **BlackBox Omnibus 2018 +Colmar Brunton 2020 Brand health dip n

luxury, meet sustainability

PASEO/J18324

NEW Paseo 3600, Luxurious 3 ply softness now wrapped in recyclable paper packaging.

RECYCLABLE PAPER PACK New innovative Paseo 360Â° Luxury 3ply is a 360-sheet toilet tissue made with rapidly renewable fibre (RRF). We harvest every 6 years and replant within a year. We recommend recycling the paper packaging at curbside or your local paper recycling facility.

WWW.PASEO.CO.NZ

REDUCE, REUSE, RECYCLE Did you know, 80 percent of waste that is placed in supermarket bins is made up of cardboard, plastic and food? From excessive packaging to edible waste, there are many different areas within a supermarket where the management of waste material can become an issue. To reduce your rubbish by up to 80 percent, follow the three R’s - Reduce, Reuse and Recycle.

REDUCE It is important to look at ways to reduce the waste that is produced by thinking carefully about your supply streams. How can we do this? Here are a few ideas: • Buy from suppliers that use minimal, recyclable, or reusable packaging • Use Longopac endless waste liners, saving 70% on plastic liners • Only order produce that is needed by improving your stock control and management • Return damaged goods to suppliers

RE-USE

Next, look at ways you can reuse items again. Here are a few great ways on how do so: • Return pallets to your suppliers for reuse. • Encourage the use of cardboard boxes for customers to carry home their shopping. • Ask your suppliers to deliver items in reusable containers. • Ensure correct segregation of food waste to avoid contamination of recyclables that could otherwise be reused. • Remove packaging and store for food for stockfeed, charity or composting.

RECYCLE

Lastly, recycle items where possible. When we separate and correctly recycle our waste at source, there is a significant reduction in rubbish that is sent to the landfill.

HERE ARE A FEW TIPS: • Recycle all packaging materials, like plastic wrap and cardboard correctly. • Make sure your dry recyclable waste is kept separate from wet waste. • Have general waste stands next to recycling for easy segregation to reduce contamination. • Stack and recycle all unsold magazines, newspapers and out of date promotional material. • Use a baler to compact excess cardboard and plastic into bales for recycling. • Use designated waste stands to collate dry soft plastics in all areas to prevent contamination. • Educate staff on the benefits of recycling and place signage to support and promote correct waste disposal. • Assign a staff champion to drive your waste reduction and recycling program.

TO MAKE WASTE SEGREGATION EASIER, LONGOPAC SOLUTION OFFERS: • Strong 3 ply liners which mean there’s no need for double bagging and reduced spillage. • Variable sized bags are always completely full with no bag wastage. • Fast emptying which improves productivity and reduces downtime. • Improves the working environment with increased hygiene. Six different bag colours to allow visual management of supermarket waste. If you are interested in innovative waste handling solutions for your store, Easi Recycling can help. We provide waste and recycling equipment to help simplify each stage of waste management to provide the ideal solution for supermarkets. To find out more click here or contact Easi Recycling today on 0800 342 3177. n

THE most hygienic bin in the world! Endlessly Clever, Continuously Green Self clean opening as new bag is pulled through Adjustable tilting head for quicker easier loading Easy to clean with minimal surface area No double bagging 4x stronger than traditional bags Germs & odours contained Every bag sealed top & bottom Wheels for better mobility

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KIWI FOOD COMPANY LEADS THE WAY IN SUSTAINABLE SNACK PACKAGING

Kiwis can now enjoy a great tasting snack while supporting the movement to reduce plastic packaging thanks to one Kiwi food company that is leading the way in sustainable packaging and waste reduction in the convenience snack category.

wocal food brand GoodnessMe, has proudly launched new kraft paper pouches on all its GoodnessMe Fruit Stick and Fruit Nugget products as the first step in its commitment to zero waste. The new packaging reduces the company’s plastic use by 50 percent and makes them one of the first brands in the wrapped fruit snack category to shift to the more sustainable paper option. CEO Anna Gestro said GoodnessMe has long been committed to providing a range of great tasting, high quality snacks for busy people and this is the first step towards its mission of eliminating single use plastic completely. “We are a relatively small player in the market right now but after working out we put over six million plastic pouches into the market last year, we knew we had to make the change,” said Gestro. “We are excited to be setting the benchmark for others with our new look GoodnessMe boxes and paper pouches which are key to our commitment to produce food that makes you feel good – inside and out.” GoodnessMe’s Fruit Sticks and

Fruit Nuggets change in packaging also includes becoming certified as Vegan friendly by the NZVS. The certification makes GoodnessMe one of the few Vegan, allergen free (no dairy, egg, nut, gluten, soy, crustacean or sesame) fruit flavoured snacks in the New Zealand market. At 15gms per serve, these individually wrapped, portion-controlled fruit flavoured snacks made from 70% pear based fruit and juices will make a great addition to lunchboxes, sports bags, tramping packs, picnic hampers and car glove boxes this summer. With seven fruity flavours, the GoodnessMe range offers something to suit everyone’s taste buds and they can be found at all leading supermarkets nationwide. For more information contact your Acorn Group representative or phone 09 273 1252. n

A-Ward Bramidan Balers A-Ward Bramidan Balers are the leading hydraulic baler brand in New Zealand. To have a free assessment of your current recycling handling process, please visit: www.a-ward.com or sales@a-ward.com November 2020

I 21

COMPOSTABLE SOLUTIONS ECP is a New Zealand owned and operated company, delivering innovative compostable solutions, along with bin systems. Turn your organic waste back to the earth, where it originated. Easy to use, compostable alternatives to plastic for the everyday family. We also supply many businesses and large corporates who are on their journey to becoming more sustainable.

unlike plastic, our finished products will

because we see this as the right solution

break down in a composting environment

for our environment.

without harming the earth.

energy to manufacture a paper bag as

from the northern regions of China where

it does to manufacture a compostable

there is an abundance of corn â&#x20AC;&#x201C; it is

bag. Paper bags are made by heating

estimated that Northern China produces

wood chips under pressure at high

over 800,000 hectares of corn per annum. Our supplier takes only the spoilt corn which is unfit for human or animal consumption. This is approximately 5% of the corn grown, and from this 5%, they

We truly believe that every bit counts and

extract and convert the corn for use in

composting is a better way forward for

the resin.

New Zealand.

It takes more than four times as much

The corn used by our supplier is sourced

ECP takes pride in knowing that all

temperatures in a chemical solution. The use of these toxic chemicals contributes to both air pollution, such as acid rain, and water pollution. These chemicals can pollute waterways and the toxicity of the chemicals is long-term which works its way through the food chain. Paper bags also generate 70% more air

Love Our Land is the compostable brand

the processes and actions affect the

of ECP. We strive to deliver new and

environment in a positive manner. The

and 50 times more water pollutants than

innovative ideas to the market to meet the

non-food grade corn is grown using

compostable bags and it would take

needs of households and businesses.

natural rainfall rather than irrigation to

approximately seven trucks to transport

minimise the impacts on our precious

the same number of paper bags as can

water resources.

be transported by a single truck full of

ECPâ&#x20AC;&#x2122;s Love Our Land compostable range of products are designed to mirror the durability and practicality of their

The Love Our Land range is entirely

traditional plastic counterparts. However,

focused on compostable solutions

compostable bags. Will you become part of the solution?

LOVE OUR LAND RANGE COMPOSTABLE BIN LINERS & BAGS | FOOD WASTE BINS | PRODUCE BAGS P RO D U C E BAGS Produce bags of different sizes in star seal and standard format are already being used by many produce suppliers including New World and PakNSave supermarkets around New Zealand and are all internationally certified as home compostable, the international certification is printed on each bag. Customer feedback is excellent, and stores are earning respect from the public for offering this sustainable, easy to use option. BOTAN I C BAG Our botanic bag ticks all the boxes. It is the world’s first re-usable, compostable bag! Incredibly strong made from tapioca starch and certified for commercial composting. Our bag is bright green, with a native flower print, using non-toxic dyes. These bags can be custom made in any colour or size. This botanic bag has been tested and certified under the TUV OK bio-based integrity model, achieving 4 stars — the highest rating available. R ES EAL ABLE BAGS These resealable bags are certified for both home and commercial composting. They are perfect for storing goods and great for on-the-go uses: work, school lunches, travel or picnics. Once used, the whole bag can be put in a compost bin with your food scraps (the thicker zip part may take longer to decompose). The bags are FDA approved and certified home compostable. 25 bags per box / 60 boxes per carton. BUY ONE CARTON FOR SAME PRICE AS STANDARD SANDWICH PLASTIC ZIPLOCK BAGS. DETAILS AVAILABLE ON OUR WEBSITE. G LOVES Our gloves are food safe and certified commercially compostable. They are a great option for households or food service businesses looking to reduce plastic waste. 400 gloves per box / 10 boxes per carton. BI N L I N ERS A range of different sized bin liners are available for the hospitality industry and households. We are starting to see emerging markets in new sectors — fish bin liners, crate produce liners. D O GGY P O O BAGS Supplied in a handy two roll pack, be sure to take them on all of your doggy walks! Pet waste compost should not be used on edible plants (due to potential pathogens/bacteria in the poo), but you can use it on your nonedible gardens. 15 bags per roll / 2 rolls / 30 bags per pack.

OU R P RO D U CT S M EET TH E SE INTE R N AT I ON AL STA NDA R D S

ABAP10019

visit ecpcompostables.co.nz | 09 480 4632 | john@ecpltd.co.nz

A SMARTER FUTURE IN FOOD LABELLING WITH KIWI LABELS Kiwi Labels thrives on providing Fast Moving Consumer Goods (FMCG) labels and packaging with their knowledge and expertise to help your FMCG products compete to stand out and make an impact.

Self-adhesive full wrap labels are one of the many solutions we provide to maximise your branding. Full wrap labels are ideal for chiller environments, come in all shapes and sizes and are perfect for many types of packs – from vacuum skin packs through to thermoformed MAP packs, trays and clamshells. Full wrap labels maximise the branding area while not obstructing the product visibility, but rather letting the freshness of the product speak for itself. They provide a lighter construction alternative to high grammage folded carton sleeves, with custom shapes and designs. As they enclose four sides of a pack they help to significantly increase the attractiveness of products at the point of sale, providing more product

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information to the consumer. These labels are also naturally tamper evident and are designed to stay in place until the consumer opens the product. Looking for a sustainable choice? Choose full wrap labels using FSC® certified label paper and join Kiwi Labels’ Liner Recycling Scheme. Kiwi Labels are committed to diverting 500 tonnes of glassine liner from landfill by 2025. Kiwi’s Liner Recycling Scheme offers a truly circular recycling program as the glassine liner is given a new

life as high end gloss paper used in magazines that can be recycled multiple times. For more information about full wrap labels or Kiwi’s Liner Recycling Scheme, contact: info@kiwilabels.co.nz or 03 384 2903 n

THE PACKAGING FORUM’S SOFT PLASTIC RECYCLING SCHEME CELEBRATES 5 YEARS It’s now five years since our first soft plastic collection bins were introduced at supermarkets and stores across Auckland. After a temporary pause in collections at the beginning of 2019 because overseas processing markets dried up, the Soft Plastic Recycling Scheme is going from strength to strength.

here are now over 100 drop off points in Northland, Auckland, Waikato, Bay of Plenty, Taranaki and Wellington regions. The service is available at participating Countdown and The Warehouse stores around the North Island. In November collection bins returned to selected New World and PAK’n SAVE stores in the Auckland region. There are also collection bins at Huckleberry Organic Food stores and Naturally Organic, with trials starting at Robert Harris cafes. Malcolm Everts, Chair of the Soft Plastic Recycling Scheme says: “When overseas demand stopped, we took the opportunity to partner with a new start up business Future Post. We re-set the scheme in May 2019 with the commitment to collect only what Future Post and our other partner Second Life Plastics could process. 18 months later, we have reintroduced collections to 60% of New Zealanders and we are planning a return in early 2021 to South Island. The scheme is more sustainable now than when we had to rely on overseas processors to take our waste.” “Future Post has more than doubled its processing capacity thanks to new sales with local and central government departments and industry. We are doing what we promised and expanding the number of stores and

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our geographic coverage so that we can meet Future Post’s demand for soft plastic materials. Everything we collect is recycled here in Aotearoa.” The recycling service is 100% funded by industry members of the voluntary product stewardship scheme. Lyn Mayes is Scheme Manager and was part of the project team that set up the first trial in 2015: “The bins started filling up and we knew this was going to be a success. People love being able to drop off their soft plastic bags and wrappers. We keep our message simple. If its soft plastic and you can scrunch it up in a ball, you can put it in our bins. We ask people to only recycle bags that are clean, dry and empty. “There is only a small amount of rubbish being placed in our soft plastic bins and we know from our audits that this contamination usually comes from people who are looking for a rubbish bin rather than shoppers who have collected their soft plastics at home. To minimize this, some supermarkets have moved their bins away from the entrance.” “We have also made changes to our logistics to reduce as much as possible the environmental impacts of transport. Countdown and Foodstuffs bale the soft plastic at the back of their stores and transport these bales to Future Post to be turned into plastic posts. Social enterprises Abilities in Auckland and Earthlink in Wellington continue to support the scheme by collecting from The Warehouse and other stores. Soft plastic packaging collected from the Upper North Island goes to Future Post in Waiuku and materials

collected from the Wellington region are processed where possible at Second Life Plastics in Levin creating our own regional circular economy.” The scheme’s success relies on funding from brand owners, and Lyn says the annual audit conducted by Waste Not Consulting separates out bags into product categories and brands so provides feedback on how their customers are doing. “It also allows us to target brands who are not currently funding the programme, but whose customers are using the service.” “We now have 85 members representing 74% of the brands which use soft plastic packaging for their food and grocery products. We really want to encourage those in the food and grocery sector to get behind this programme if they use soft plastic packaging, so that we can expand and grow the service as we work towards a mandatory product stewardship scheme.” “An increasing number of members use our recycle at store label with a URL link to the store locator website https://www.recycling.kiwi.nz/storelocator to help consumers understand what soft plastics can be recycled and where to drop them off. Brands also promote the scheme through videos, social media and buying the fence posts, vege gardens and other products either for their own business or for community groups.” Jerome Wenzlick, Founder of Future Post says that the partnership with the Soft Plastics Recycling Scheme benefits everyone: “We are now processing around 50 tonnes of soft plastics every month which is equivalent to around 8 million bread bags, chip packets,

frozen food bags or toilet roll wrappers diverted from landfill.” “As we have grown, the scheme has expanded around the North Island. We are also pleased to see that Soft Plastics Scheme members have changed their packaging so that it fits with our processes and that they are labelling products so that consumers know that these can be recycled at participating stores.“ “Our posts are now in vineyards, farms, parks and private land from Northland to Southland. We have added new products such as square posts, Vege Boxes for gardens, retaining walls and parking stops to our range. Future Post are now officially a preferred supplier to the Department of Conservation.” The scheme was set up with the support of Countdown, New World, PAK’nSAVE and The Warehouse: Countdown’s General Manager Corporate Affairs, Safety & Sustainability, Kiri Hannifin, says: “We’re working to extend the scheme to as many of our stores as possible, because we recognise the hugely important role it plays in reducing waste to landfill.” Lindsay Rowles, GM Membership and Property Foodstuffs North Island says: “We’re passionate about finding recycling solutions for soft plastics and helped drive the pilot programme in 2015. If there’s something grocers hate it’s waste, so it’s very exciting to know that with a little help from our customers and the 12 Foodstuffs North Island stores who’re taking part in collecting soft plastics for Future Post, soft plastic packaging that would otherwise go to landfill is being transformed into something new that’s both durable and useful.” Everts says that it is important for organisations to give their support to the scheme: “We continue to focus on delivering real outcomes for Aotearoa, diverting material once destined to landfill with no further use to a solution that has a genuinely positive impact on the environment. Good Stewardship schemes rely on industry to lead robust sustainable solutions. If you wish to become a member please contact us at The Packaging Forum.” n

Redesigning Your Packaging Can Solve New Zealandâ&#x20AC;&#x2122;s Recycling Issues

Plastic was revolutionary when it was invented in 1907 and its applications are numerous and sometimes lifesaving, but public backlash against plastic packaging has grown recently, due to the increased use of single use plastic and irresponsible disposal leading to plastic pollution on a mass scale. The time has come to differentiate between plastics with a purpose (such as preventing food waste) and plastics that just make our lives more convenient without necessarily adding any value to society.

supermarketnews.co.nz

he Ministry for the Environment is currently consulting on the phase out of difficult to recycle plastics such as plastics 3 (PVC), 6 (polystyrene) and EPS (expanded polystyrene), as well as some single use plastic items. Meanwhile, many councils are no longer collecting plastics other than 1 (PET), 2 (HDPE) and 5 (Polyproplyene), because these can be recycled onshore in Aotearoa (and also have good overseas markets). What does this mean for the food and beverage industry? To put it succinctly, it means embracing innovation and circular solutions to ensure a resource can be used as many times as possible before it reaches the end of its life. It may be as simple as replacing plastic 3 (PVC) packaging for cracker and biscuit trays, with clear

plastic 1 (PET) packaging. Or it may mean a whole system change through the implementation of reusable or refillable packaging, such as with the Eco Storeâ&#x20AC;&#x2122;s refill station in some New World supermarkets. Some New Zealand companies have already started to address plastic packaging in innovative ways by ensuring they use recycled plastic in their packaging. In 2018 Earthwise began packaging laundry and dishwashing liquid in 75 percent recycled plastic 2 (HDPE) bottles. Fonterra have recently launched new packaging for milk made from plastic 2 (HDPE) derived from sugarcane. While plant-based this packaging is still 100 percent recyclable with other HDPE plastics. Research by industry body WasteMINZ has highlighted several ways manufacturers have

OUR PLASTIC PACKAGING: OUR BUSINESS THE TRUTH ABOUT RECYCLING PLASTIC CONTAINERS

HOW MUCH PLASTIC DO WE USE IN NZ? EACH YEAR,KIWI HOUSEHOLDS GET THROUGH A STAGGERING

854 MILLION 767

1.76 BILLION

MILLION

87% OF PLASTIC CONTAINERS ARE EASILY RECYCLED THERE ARE

LIMITED MARKETS FOR PLASTICS

26%

NO!

THAT'S

2678 TONNES

15%

OF NZ'S PLASTIC CONTAINERS THAT DON'T ALWAYS GET A SECOND LIFE YET ONLY

NO!

62% OF PLASTIC CONTAINERS ARE PLACED IN RECYCLING BINS

WHY AREN'T MORE PLASTICS RECYCLED IN NZ? IT'S NOT JUST CONSUMER ERROR

181 MILLION

258 MILLION

MILLION

CONTAINERS ARE MADE FROM

COLOURED PLASTIC

ARE COVERED BY PLASTIC SLEEVES, WHICH PREVENT THEM BEING RECYCLED CORRECTLY

PREVENTING THEM FROM BEING RECYCLED INTO LIKEFOR-LIKE ITEMS. THEY MAY ONLY BECOME BINS OR PALLETS, WHICH MAY NOT BE RECYCLED AGAIN

CONTAINERS IN NZ LACK VISIBLE INFORMATION ON WHETHER THEY ARE RECYCLABLE!

HOW CAN YOU MAKE YOUR PLASTIC PACKAGING MORE RECYCLABLE? BY MAKING IT:

SLEEVELESS

CLEAR

inadvertently limited the recyclability of their plastic packaging aside from the type of plastic they use. For example, the inclusion of a shrink-wrapped plastic sleeve and using coloured PET both limit the recyclability of a product. Labelling is another key design feature which can impact recyclability. Many brands rely on the plastic identification symbol as a proxy for recycling information. However, research has found that only 40% of the public actually understand what the symbol means. Compostable plastic packaging is an innovation in packaging which while aiming to reduce the environmental impact of plastic packaging can actually add to the confusion. A Colmar Brunton survey conducted in May found that 24% of respondents mistakenly believe that compostable plastic packaging will break down quickly if littered, while 64% of respondents believed that compostable bottles and cups are recyclable. In reality, compostable packaging is designed to biodegrade in a specific composting system (either industrial or home) and cannot be accepted in kerbside recycling nor in greenwaste and food scraps collection. These examples highlight the importance of manufacturers liaising with New Zealand recyclers and composters when designing new packaging to ensure that their packaging can be appropriately processed at end of life. The Government consultation closes on 4 December, for more information visit www.mfe.govt.nz www.wasteminz.org.nz n

ADD

LABELLING

1 +

AVOID

MIXED MATERIALS E.G.

PLASTIC STUCK TO CARDBOARD

FOR MORE INFORMATION ON HOW TO DESIGN FOR RECYCLABILITY GO TO

wasteminz.org.nz

November 2020

I 29

SUSTAINABILITY MEETS FOOD SAFETY

Recently launched, and already a named a finalist during the Inspire+ NZ Artisan Awards, Greytown Honeyâ&#x20AC;&#x2122;s New Zealand Eco Honey is bringing a sustainable and affordable brand of honey to families all around New Zealand.

ocally owned and operated in rural New Zealand sees the brand (a fifth-generation beekeeping family) introducing a new brand to its range which already includes the award-winning Greytown Honey brand known for its boutique varieties packaged in smaller glass jars. After hearing many stories about customers buying honey from their ancestors that was packed in cardboard containers the team at Greytown Honey set about exploring for an appropriate product that would have the sustainability benefits whilst also meeting the strict modern day food safety standards. After three years of product trials to ensure that quality

supermarketnews.co.nz

expectations were maintained, the brand are now proud to present New Zealand Eco Honey to the market. Available in two sizes (600g & 1.2kg) and in three different varieties - Clover, Bush and Manuka, something for everyone! The honey itself is all sourced via single source apiary sites - which in essence means derived from one location. The beehives are owned and run by the brand, and the team have built an export-grade processing factory where we do all of the extraction, processing and packing themselves. This enables Greytown Honey to maintain the highest possible quality, whilst also keeping its environmental

footprint to a minimum. At Greytown Honey, their ethos has always been to pay it forward where they can. With Christmas fast approaching, the team are donating the equivalent of 10 percent of all New Zealand Eco Honey orders in honey to the foodbanks around the country until the end of December 2020, so that New Zealand Eco Honey can be enjoyed by as many families within our communities as possible. For more information or to order contact Karly Polaschek on greytownhoney@gmail.com or 021 577 8478. n

SCHWARZKOPF TO RECYCLE ALL BRANDS OF RETAIL hair care products

Schwarzkopf has partnered with TerraCycle - a global leader in recycling hard-to-recycle waste - to make ALL retail hair care, hair colour and hair styling products recyclable nationwide.

he Schwarzkopf Cares Recycling Programme encourages consumers to recycle any brand of retail hair products – presenting a meaningful opportunity to divert millions of units of hair products from landfill. Schwarzkopf is the only hair care brand in New Zealand giving consumers the opportunity to make the previously unrecyclable recyclable. Hair care products are part of the daily routines of millions of New Zealanders and hair product packaging has historically been difficult to recycle. Kiwis buy approximately 21 million units of hair care every year*. Unfortunately, that also means tonnes of plastic headed to landfill – all in the name of beauty. Until now. From today (9th November), consumers are invited to register online at TerraCycle.com to be part of the Schwarzkopf Cares Recycling Programme.

The innovative recycling programme allows consumers to recycle all product packaging including trigger heads, pumps, tubes, caps and tubs, hair product aerosols including hair spray, mousse and dry shampoo, and hair colour products including bottles, pumps, sachets, gloves, plastic stirrers and tubes. Registration is free and open to individuals, households, schools, offices, and community groups. According to general manager of Henkel Beauty Care Retail ANZ, Peter Rigby, the programme builds on Schwarzkopf ’s commitment to taking action when it comes to sustainability. “We’re proud to be launching the Schwarzkopf Cares Recycling Programme in partnership with TerraCycle in Australia and New Zealand. This is one step closer to our goals to ensure all packaging is 100% recyclable or reusable by the year 2025. Our partnership with

TerraCycle provides an opportunity for all consumers to recycle all brands of hair products. We believe that partnerships such as these are key in our sustainability journey and look forward to growing our sustainability movement as a key pillar within Henkel Beauty Care Retail ANZ,” said Rigby. Consumers can collect used packaging from hair care, hair colour and styling products from any brand, and when ready, download a shipping label from the TerraCycle website to mail in for recycling. TerraCycle Australia and New Zealand General Manager Jean Bailliard said he was pleased that TerraCycle and Henkel have worked together to offer a recycling solution for all hair care products and provide an easy, nationally-accessible solution for all parts of those products, including those that can be tricky to recycle through kerbside recycling programs.

“Not only are we diverting tonnes of plastic from landfill, but by recycling products through this program, consumers can also earn points which can be converted to cash and donated to a charitable organisation of their choice,” said Bailliard. “Once we receive the items, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products, while metals can be smelted and transformed into new alloys.” For every shipment of waste sent to TerraCycle as part of the Schwarzkopf Cares Recycling Programme, participants will earn credits to be donated to a charity or not-for-profit of their choice – one kilo of waste equals a $1 donation. Schwarzkopf is also working to reduce the amount of virgin plastic used in the manufacture of their products by using more recycled plastic, reducing the amount of plastic overall, and using bio-based plastics. n

November 2020

I 31

iri IRI STATE OF THE INDUSTRY 2020

“In the midst of difficulty lies opportunity”. This was the key message issued by IRI at their State of the Industry conference in Auckland to a packed-out crowd at the Vodafone Events Centre on the 18th of November. No-one could have predicted this year in their wildest imaginations. Yet the industry really stepped up and rose to the challenges which saw grocery retail channels up 9.9 percent or $1.5 billion in revenue in the latest MAT period (18th Oct 2020).

ood & beverage accounted for nearly 2 in every 3 dollars spent in pre-packaged goods as consumers focussed on essentials such as frozen foods, baking products and cooking from scratch reflecting the changes in consumer behaviour due to Covid-19. Debbie Simpson-Pudney, Head of Retail, Innovations & Solutions at IRI led with the overarching societal changes we have experienced driven by the pandemic then discussed the trends we have seen evolve, emerge and continue. These key trends fell into four buckets; ‘my health’, ‘my home’, ‘my wealth’ and ‘my purpose’. Of particular interest was the growth we have seen in Private label (+13.8

supermarketnews.co.nz

percent value) at the expense of branded products. The recessionary mindset has impacted the way we shop and those most affected are making conscious decisions to find ways to reduce spend. This highlighted the importance of having a relevant price and value proposition strategy. Other call outs were around the increase in functional foods offering health boosts in immunity, mental wellness and cognitive wellbeing. Consumers favoured buying local and were also prepared to pay more for products that offered them step saving and complete meal solutions. n

Clean Flavour. Inspired by Nature. Finery is the new first-to-market premium 0% cocktail range available for grocery. This exciting new range taps into the rapidly growing 'better for me' NOLO alcohol and beverage categories. Available in four flavours, Finery 0% alcohol free sparkling cocktails offer clean flavours inspired by nature, with no added sugar, carb free and gluten free. Finery is designed to be placed instore with other “non-alcoholic” spirits and products. E.g. Bubbles & Wine Options. Already in key locations, Finery has proven to be hugely popular with the growing clean drinking consumer. 100 percent New Zealand owned and operated, Finery is passionate about delivering quality with a nothing to hide approach to business, product development and environmental sustainability. The new 0% range is an extension of their popular 5% Vodka Cocktail range. Available direct from your Foodstuffs DC or contact Jane Allan directly 021 752 356 or email sales@finepeople.co.nz.

A TASTE WORTH EXPLORING The team at Taylor Pass Honey believe great tasting honey is the essence of a time and place, with each jar telling a unique story about a piece of land and all that exists around it. In their view, it’s all connected; this unique land, the bees and us. Its range includes Rata, Native Flower, Cream Clover, Honeydew, Manuka Blend and Manuka UMF 5+/10+/15+. The latest addition to the line-up, which recently won the honey category in the Inspire+ Artisan Awards, is sure to be a hit this Christmas. The New Zealand Artisan Honey Selection gift box (3x125g jars) is the perfect gift this season. It is the ultimate Christmas gift for gourmet food lovers or simply a gift to say thank you! For more information, contact sales@taylorpasshoney.co.nz, 03 577 6955 or visit www.taylorpasshoney.co.nz.

MOUTH-WATERING

Sunny Hill is launching three new flavoured sweet potato chips nationwide. These amazing Stone Roasted Sweet Potato Chips will make your mouth water! Roast Chicken - busting with the aroma of roast chicken straight out of your hot oven. BBQ – delivering the sensation of grilling BBQ, the flame, the smoke, the sting of taste buds. Stone Roasted – filled with enticing caramelised flavour of slowly roasted sweet potatoes by stone stove. Like other Sunny Hill product lines, what makes these potato chips much healthier than other similar products in the market is that they contain far less fat and retain more natural goodness, therefore more appealing to consumers of health conscious, meeting their demand of healthy snack indulgence. To retain more natural goodness, these chips were gently cooked with love in small batches at very low temperature to retain more of their nutritional value, natural colour, and great taste. The result is obvious. Sunny Hill chips are light, crispy, subtly sweet and naturally nutritious. For more information or trade enquiry, contact them by email enquiry@nutritiousfoods.co.nz.

REWARD YOURSELF

With the newly released 2020 vintage, Babich Marlborough Pinot Gris is Vegan Certified on top of already being Sustainably Crafted & Certified. Now wine drinkers around New Zealand can reward themselves and the planet, even more. “At Babich, we’ve always had an eye on tomorrow,” said a spokesperson. “Over 20 years ago we helped pioneer sustainable winemaking, with the country’s first vineyard to earn Sustainable NZ registration. We committed to introducing sustainable practices in all of our vineyards, and are a leader in organics with one of the largest BioGro certified vineyards in New Zealand.” This rich, full bodied Marlborough Pinot Gris is partially barrel fermented and has stone-fruit and spice flavours. In November, this 2020 wine received 90 Points from JamesSuckling.com.

TALK OF THE PARTY

New from Delmaine Fine Foods is the innovative Heat & Dip range of cheese based dips designed to be eaten hot. Simply pop in the microwave for three minutes and serve in a hundred different ways. Delicious and versatile they pair well with corn chips and other Tex-Mex foods. They are ideal for topping baked potatoes and other vegetables and are the essential ingredient for loaded fries. With Nacho Cheese, Spicy Bean & Nacho Cheese and Chilli Bean & Nacho Cheese flavours, there is a flavour for every taste and every snacking occasion. Quick and simple to use, with the unique difference of being served hot, they will be the talk of the party and with their delicious taste they will be total crowd pleasers.

November 2020

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A STAND OUT

The new, tasty Castello Cheddar with Caramelised Onion, also known as Red Onion Cheddar, offers a rich and salty flavour, rounded with the addition of caramelised onions for a cheese that can stand on its own, be used as an ingredient or become the star of a cheese board. Castello’s Red Onion Cheddar is tangy and sweet with a crumbly texture so is perfect for grating onto pizzas or flatbread for a wonderful, sweet onion boost. It complements grilled chicken or turkey burgers with its unique sharpness and delivers an incredible layer of flavour to your toasted sandwich. Be sure to add this tangy Red Onion Cheddar to your shopping list this summer! Castello’s global cheese brand dates back to 1893. Its great craftsmanship lives on today, more than a hundred years later, with its unique flavours, shapes and textures. Just one taste of their premium range will have you hooked and wanting more. For more information contact the Customer Services Team at NZCustService@hutchinsons.co.nz, or phone 0800 555 258.

EXPERTLY FORMULATED

Zeapure VitaScoop provides defined nutrition in delicious smoothie mixes expertly formulated for Kids and Families. It combines the natural nourishment of food from premium dairy powder, with boosted vitamins and minerals. Providing support for a healthy immune system, brain function, bone strength and energy, Zeapure helps you ensure you’re getting the nutrition your body needs. The Kid’s range comes in yummy Chocolate or Vanilla with 17 vitamins and minerals, plus Omega 3, and it’s ideal for 4+ years. The Family Vanilla mix is tailored to adults and teens 14+ years, with 11g of protein and 15 essential vitamins and minerals. Zeapure’s has zero added sugar or sweeteners, is 100% gluten free and has added fibre for supporting digestive health. Enjoy it in a smoothie, or on its own with water or milk, hot or cold. Available in family packs and single serve sachets. Zeapure VitaScoop is a great way to supercharge your everyday! For More information contact Winston Nutritionals on 09 570 8688.

HEALTHY SNACK INNOVATION LUNCH CLUB 2.0

Farmland Foods are excited to launch its new LUNCH CLUB ‘redeveloped’ range of sliced ham. Brand Manager Steven Young said it has been a busy few months developing new and exciting flavours in a short space of time. Farmland’s new LUNCH CLUB 2.0 Range being all ham based, brings new flavours to the largest pre-packed category and adds excitement to the upcoming summer months with its typical seasonal demand. From the ever-popular Champagne Ham to more exotic flavours including Maple Ham and both Bell Pepper and Cracked Pepper Ham, the range will be sure to please your taste buds, with real flavour dispersed throughout the meat, not just around the slice. To ensure alignment with Farmland’s ongoing commitment to sustainability this range will come in trays produced using 100% NZ recycled #1 RPET plastic sourced from NZ manufacturers. To secure allocations for the new range please contact your local Farmland representative or email sales@flf.nz.

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Innovation is putting Sunny Hill ahead of other brands in the healthy snack food category. The brand has recently launched an amazing new vegetable chip snack - Crispy Pea Pods. The new snack is made with real peas in real, whole pea pods. The Crispy Pea Pods are designed and made with healthconscious consumers in mind, an increasingly growing market. Not only do they taste great, but the healthier chips also retain their colour and sweetness naturally. Sunny Hill Crispy Pea Pods also have more nutritional value and contain less oil than most other snack chips, thanks to the low-temperature cooking technology used. High in dietary fibre, rich in beta carotene and vitamin A, the pea pods are also a good source of calcium. Sunny Hill has continued its innovative new product development since it pioneered kumara chips in 2010 and continue leading the development of new ranges of vegetable chips with its recent launch of gourmet sweet potato chips. Crispy Pea Pods will be available at supermarkets nationwide. For more information or trade enquiries, contact enquiry@nutritiousfoods.co.nz.

POWER OF PROBIOTICS AND PROTEIN

Kiwi-owned company and snacking favourite, Tasti, has launched its brand-new Protein+ Probiotics bar, developed to keep consumers feeling fuller for longer. Tasti has consistently been innovating in New Zealand’s snack market and was the first to introduce Protein Nut bars in 2013. The new Protein+ Probiotics bar combines carefully selected superfood ingredients with a natural source of plant-protein – leaving consumers feeling fuller for longer, as well as combining the power of probiotics to aid digestion. The Protein+ Probiotics range is formulated with a light and crispy nut bar with wholesome ingredients and a delicious choc base. Each bar contains 25% plant-based protein, with a good source of fibre and carefully selected superfood ingredients. The new range is available in three flavours including: Manuka Honey + Almond, Mango + Coconut, and Red Berries. For more information contact your James Crisp representative or phone 09 839 1060.

GET FESTIVE

Farmland Foods have a limited edition 875g bacon bonus pack, a FREE extra pack in the box and it is Christmas themed, perfect for the festive & BBQ season, imagine rocking up to a mate’s BBQ with some beers and a pack of this!? To secure allocations for the new range please contact your local Farmland representative or email sales@flf.nz.

LIP INFUSIONS

It’s time to add a little everyday luxury to your lip category with a brand-new range of lip balms from iconic and trusted lip care brand, Blistex – the leading lip balm brand in New Zealand*. Applying its years of expertise in formula development Blistex introduces a lip care range infused with advanced ingredients to provide lips with the nourishment and hydration they deserve. Lip Infusions Hydration makes sure lips stay hydrated with its long-lasting, clinically tested, moisturising formula. How you ask? It’s infused with hyaluronic spheres that drench lips in moisture and lock in hydration without that heavy, greasy feel, while Vitamin E softens and smooths the lips. Lip Infusions Nourish is infused with beeswax to condition and protect, botanical oils and vitamin E to soften the lips without that greasy feel, and ceramides to help retain moisture. Both balms are SPF15 and mineral oil-free. The new innovative Blistex Lip Infusions are underpinned with consumer insights and on trend ‘infusions’ and come in a stand-out premium format and packaging with clear USPs to add a point of difference in your category. A strong consumer PR and marketing campaign, including TVC, supports the launch. Distributed by Wilson Consumer Products, for more information, call 0800 651 044.

CHOC & NUTTY

Market leader in nuts, Mother Earth has just launched an exciting new range that will catch consumers’ attention. CHOC & NUTTY are blends of freshly roasted nuts with a little smooth, dark chocolate. In a nutshell, health with a little indulgence. They’re irresistible for all the family. Ideal for sharing (if you can!) in the 240g/mid-sized pack. The company prides itself in the fact that the blends are made from scratch at their Hamilton plant – nut roasting, chocolate making, panning and dusting. The proof is in the product’s quality. Three blends to choose from, each with its own taste appeal. Almond Trio - delicious almonds: dark chocolate coated, dark chocolate with raspberry dusting and roasted. Nuts & Chunks – freshly roasted almonds, hazelnuts, cashews, macadamias blended with dark chocolate chunks. Nut Trio – divine blend of dark chocolate almonds & hazelnuts and roasted cashews. For more information, contact your local Prolife Foods representative.

STYLISH ATTITUDE In many markets around the world, Rosé is the fastest growing style in the wine category, and New Zealand is no exception. For the 2020 vintage, which is rolling out in December around New Zealand, Babich have given their Marlborough Pinot Noir Rose a bold new dress and stylish attitude. Inside the bottle the wine is lively & refreshing with strawberry and melon flavours. Say goodbye to 2020 and hello to 2021 in style. Available through EuroVintage.

SNACK-SIZED

NZ’s favourite cheese now available in convenient snack-sized portions Want something luxurious for the weekend, or just need a taste of good life on your average weekday? This Mini Cheeses box provides five delicious individually wrapped minis of Castello Creamy Blue cheese. Soft and smooth blue bites with a hint of sharpness from blue mould. It doesn't matter the occasion; these little delights create moments. Perfect served with pear, butter roasted walnuts, salad and Pinot Gris or an IPA. For more information contact the Customer Services Team at NZCustService@ hutchinsons.co.nz, or phone 0800 555 258. November 2020

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Supplying quality Italian smallgoods to New Zealand supermarkets, hospitality trade and delicatessen wholesalers. Call us now for authentic quality Italian smallgoods.

Granarolo New Zealand Ltd

337 High St, Boulcott, Lower Hutt 5010, New Zealand

supermarketnews.co.nz +64 (0)9 551 7410