SupermarketNews Magazine | Buyer's Guide 2024

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2024

buyer’s guide New Zealand Grocery Industry

January 2024 • Vol. 17 No. 1

LET US INCREASE YOUR SALES

NATIONWIDE FMCG SALES & SERVICES


editor’snote

2024

buyer’s guide New Zealand Grocery Industry

Tania Walters, Publisher, tania@reviewmags.com

In the challenging, fast-paced environment of fmcg, efficiency is key, and finding the right tools is vital.

WANT TO BE IN FRONT OF THE INDUSTRY?

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he SupermarketNews Buyer’s Guide has long been a trusted resource serving as a well-utilised reference point and guide. It turns the spotlight on leading suppliers, brand owners, manufacturers, and service providers in a user-friendly format. Designed as a streamlined and up-to-date reference that provides accurate information you need at your fingertips. Having insights into the latest trends and forecasts is always helpful, so this year, we’ve curated some editorials and commentary from industry experts where they’ve outlined their thoughts and opinions about 2023 and what’s ahead in 2024. We are confident that this year’s publication will be an enjoyable read and a bookmarked website in your arsenal of resources. As always, it remains the go-to reference for

effortlessly locating and connecting with business partners who supply the products and services necessary to keep you at the forefront of your industry. As we reach the culmination of our celebratory 100th year, we extend our heartfelt appreciation for the unwavering support of suppliers, retailers, partners, colleagues, and customers. Your time and contributions to our features and special editions have been instrumental in our success; we couldn’t have achieved it without you. Wishing you a safe and joyous holiday season, From our work family to yours, Merry Christmas.

tania@reviewmags.com

Contents

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4 – 35 36 – 37 40 – 72 74 – 75

Columns Insights A-Z Company Listings Brand Listings

SupermarketNews is published under license. Please direct all enquiries and correspondences to SupermarketNews. The opinions and material published in this edition of SupermarketNews are not necessarily those of the publishers unless specifically stated. All material in this publication is copyright and may only be reproduced with the consent of the publisher. Copyright 2024

ISSN NO. 1173-3365 PUBLISHER: Tania Walters GENERAL MANAGER: Kieran Mitchell EDITORIAL DIRECTOR: Sarah Mitchell MANAGING EDITOR: Caitlan Mitchell ADVERTISING SALES: Caroline Boe, Findlay Murray, Felicity Flack EDITORIAL ASSOCIATE: Annabel Maasdam, Sam Francks SENIOR DESIGNER: Raymund Sarmiento GRAPHIC DESIGNER: Raymund Santos

Retail 6, Heards Bldg, 2 Ruskin St, Parnell, Auckland. PO Box 37140 Parnell, Auckland Tel (09) 3040142 Email: edit@reviewmags.com

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food& grocery COUNCIL NEW ZEALAND


Real Foods provides nationwide total field sales services across multiple channels and categories in the NZ FMCG industry and welcomes new brand representation enquiries.

REAL FOODS LIMITED, Level 1/4 Pavilion Drive, Mangere, Auckland 2022 Ph: +64 9 256 4260, email: sales@realfoods.co.nz or visit www.realfoods.co.nz

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MAKING SENSE OF 2023

I recall an article by an executive coach calling for leaders to develop the habit of reflection. She wrote, “Action is useful. But so, too, is reflection”. If we can make sense and meaning of the last year, it can help us meet the next year a little wiser.

Craig Armstrong, Independent Director I Chair

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here is no escaping that this has been another year of disruption – cyclonic weather events causing widespread destruction and loss; affordability/ cost of living pressures resulting from national and global inflation; and political and geopolitical shifts, again, nationally and globally. Economists assure us that the worst is behind us, anticipating future improvements in interest rates, easing capacity constraints, and a more favourable market for employers. Freight charges are also easing, airlines and tourists are making a robust

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comeback, and Liam Dann recently highlighted the positive outlook by lowering cheese prices as a reference point. However, despite these positive signals, consumer confidence is worse than during the Global Financial Crisis (GFC). This downturn is reminiscent of the GFC. Building consents are minimal, business profitability and investment and investor sentiment are low, and margins are under pressure. In 2023, business removals and insolvencies rose consistently, surpassing the levels of the previous two years. Regrettably, this activity impacted our food and beverage sector, particularly affecting smaller brewers (in line with similar patterns observed in the UK, US, and Australia) and more recently with the (heavily commentated) move by online grocery business Supie to go into voluntary administration. This year, retail made a ‘comeback’ after embracing online browsing and shopping brought about by COVID-19. Notable shifts include consumers prioritising essentials, optimising budgets, reviewing how

they shop (more often, smaller basket, store brands), eating at home more, opting for less the expensive, and discontinuing subscriptions in areas like food, health, television and gym memberships. Thriving in this evolving landscape in New Zealand and globally (especially in key markets like the US and China) demands digital capability, particularly in social media content on platforms like Facebook, YouTube, and Instagram. Businesses must deliver a personalised experience to stay competitive and enhance their image and messaging. While 2023 will not be recognised as a year of increased customer and competitor sophistication, the emphasis on digital evolution underscores the importance of understanding customer behaviour patterns. The ability to discern why, where and how customers make purchases and predict repeat purchases has become critical. This is evident in the challenges faced by the plantbased foods category in 2023, which is experiencing a shrinkage


internationally and in New Zealand. The category struggles due to unmet non-negotiables of taste and price. In the past year, I’ve witnessed the growing complexity of defining quality and preferences, evident in three key instances. Firstly, there’s a notable surge in the demand for healthier options, particularly in non-alcoholic beverages, and a broader array of products addressing mental and emotional well-being. Secondly, there’s a heightened emphasis on communicating the efficacy of ingredients in beauty and personal care products, supplements, and functional foods as customers seek assurance and value. Lastly, sustainability poses a significant challenge. According to the US-based Hartman Group, sustainability is at odds with consumerism and product consumption, making it challenging for many to identify truly sustainable products or companies. That consumers associate recycling, reuse and reducing waste as a meaning of sustainability was amplified on Wednesday, 15 November, when PepsiCo was sued for endangering the environment and misleading the public about its goals to eliminate single-use plastic in its packaging. For most consumers, packaging is the most visible signifier of a retailer’s or brand’s sustainability efforts. While consumers expect businesses to be transparent and clear, quality, price, and taste remain the primary considerations in food purchasing. This, along with convenience, shaped new product development in 2023. Noteworthy innovations, such as new flavours, packaging formats, and convenience features, benefitted key brands like Whittakers and Tegel. Despite these successes, industry partners Circana and Mintel observed a continued decline in new product development in 2023, extending a trend that began in 2019. The challenge of new product development and the value focus for many businesses this year is influenced by factors like the shortage of shelf space, SKU reduction, and the rise of private labels. In Australia, NielsenIQ reported that 84% of shoppers were adopting cost-saving techniques, with Coles and Woolworths brands leading in the Product of the Year category awards. Many businesses

are concentrating on cost reduction, supply chain efficiency, and enhancing the profitability of core offerings. Baskets are evolving, and businesses need to understand the demand, price competitiveness, shifts in brand loyalty, and where people are shopping (Memo to you: don’t sign exclusive contracts). As exporters, there’s a compelling need to be actively present in the market. Events like the Fashion Weeks, Gulfood, Fruit Logistica, FHA, Foodservice Australia, Vitafoods, VinExpo, Prowein, and Anuga consistently reported increased foot traffic and demand throughout the year. In Asia, I hear distributors say they are grappling with significant challenges, primarily from escalating costs and intensified competition. Like manufacturers’ concerns, emphasising (re)building face-to-face relationships is crucial. The key goal is maintaining an on-shelf presence, as it is the ultimate prize. While new product development and brands are welcome, they must be innovative, disruptive, and have a clearly defined positioning compared to existing products. Efficient and effective strategies for marketing, promotion, and optimising shelf space and displays are imperative. The increasing debate on ultraprocessed food and HFSS products can significantly disrupt our efforts to reposition with retailers

and consumers. I’m expecting reformulation to continue to be a top priority. Coupled with the frequently reported increase in demand for food parcels, addressing these health and social impacts necessitates enhanced cohesiveness across the food system and among policymakers. As we conclude 2023, the cost of living, social polarisation, various environmental issues (such as extreme weather and natural resource crises), and geopolitical/geoeconomic confrontation and risks dominate the discussion. Not surprisingly, a recent MYOB survey indicates that just under 70% of New Zealand businesses anticipate the next 12 months to be more challenging than the preceding year. As an industry, we are adapting to changing living and working conditions. Opportunities exist to deliver (affordably or with a welltold value story) healthy, convenient, quality products that taste good and satisfy the need for environmental and social interaction by a population using technology to reduce the burden of daily tasks and seeking to maximise human time and activities. Easy to reflect. It is less easy to find meaning and action within increasingly complex situations. n

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TRENDS FOR 2024

The APAC food and drink industry grappled with numerous changes and challenges in 2023 as inflationary pressures dampened consumer spending confidence. Escalating food costs have forced consumers to adopt a more discerning approach to their food choices.

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Heng Hong Tan, Senior Food and Drink Analyst, APAC, Mintel

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rands have responded by making food and drink more accessible to a broader segment of consumers by introducing varied pack sizes at more affordable prices. Multipurpose products have gained traction among value-conscious consumers, with 45 percent of New Zealand consumers agreeing that food or drinks that can be used in multiple recipes represent good value, according to Mintel Global Consumer research. Amidst a worsening climate crisis, consumers hold food and drink companies accountable for maintaining their sustainability commitments. Mintel’s 2023 Global Outlook on Sustainability reveals that 45 percent of Australian consumers believe

their country is experiencing the adverse effects of climate change, and 40 percent of Australians agree that companies can do more than governments to change the world. To achieve their sustainable packaging goals, companies have accelerated their transition towards eco-friendly packaging solutions, including increasing the proportion of recycled polyethylene terephthalate (rPET) content in their packaging materials. In markets lacking government-mandated deposit-refund systems (DRS), companies are introducing initiatives to incentivise consumers and boost the collection rates of PET plastic, aluminium cans, and cartons, which will subsequently serve as feedstock for producing new packaging. Moving forward, Mintel’s 2024 Global Food and Drink Trends highlight four trends where brands can help consumers live longer, healthier lives, balance their needs for health and pleasure, and unlock new conveniences from technology like AI. With Aged Reframed, Generation X, who are 44-58 years old, are pioneering a new approach to healthy ageing


to help them thrive in their diverse lifestyles, now and for decades. Led by Gen X, aging concerns that were once stigmatised or considered taboo — such as menopause — are now being discussed openly. The new focus for our ageing society will be extended healthspan — the period of life spent in good health. This is a significant shift, as population ageing is a defining global trend of our time. Brands must consider middle-aged and older adults’ various nutritional, physical and mental health needs. Opportunities to improve healthspan include maintaining brain function with age and functional health solutions for everyday problems like disrupted sleep. In Australia, 35 percent of consumers aged 45+ would like their diet to help them sleep better, according to our research. In Trust the Process, consumer scrutiny about the use of processing in the food and drink industry is intensifying. Fueled by discussions of highly, overly or ultra-processed food (UPF), the enthusiasm around processing will inspire consumers to look more closely at ingredients, nutrition and production methods. In this way, “ultra-processing” is the latest evolution of terms like “junk food” or “clean label.” In China, 79 percent of consumers say eating less processed foods effectively improves health. Empowered with more information, people will reconsider when and how

often they consume processed food or drink. While moderation is a crucial tactic for highly processed products, there is growth potential for minimally processed brands that share the benefits of processing in terms consumers understand and can relate to. Minimally processed products, such as frozen produce, fresh bakery items, or natural canned soup, should share advantages such as enhanced nutrition, longer shelf lives, and reduced environmental impact. Climate Changes, Comfort Endures demonstrates that sustainability is an expectation, not a marketing message, during times of economic challenge. As global warming causes more frequent and catastrophic weather events, companies are intensifying efforts to operate sustainably and to produce planet-friendly food. However, for many food and drink consumers worldwide, the importance of sustainability as an essential purchase motivator has yet to be deprioritised due to the rising cost of living. Consumers still feel alarmed by the destructive ecological changes that are happening now. News stories continue to highlight accelerating global warming patterns and extreme weather events. As these challenges intensify, consumers expect brands to intensify their efforts and take the lead in tackling the issues without passing the costs to consumers. In Japan, 60 percent of consumers are prepared to pay the same price as regular food with environmentally

friendly packaging. In comparison, another 21 percent are willing to pay less for environmentally friendly packaging than regular ones. But with food inflation remaining high, many consumers still need to acknowledge the importance of buying sustainably yet prioritise affordability and taste. Finally, the Eating Optimised trend shows how consumers turn to technology to streamline meal planning, shopping and cooking. Convenience has always been an evolving concept, but the pandemic has accelerated consumers’ desire to find shortcuts to quality food and drink experiences in their day-to-day lives. As more consumers become used to the helpful role that technology is playing in their lives, they will be more interested in and trusting of emerging technologies to help them optimise their plans for meals, snacks and drinks. High-tech tools like artificial intelligence (AI) and augmented reality (AR) will help consumers find their ideal balance between occasions that can be put on autopilot, such as meal planning, shopping, cooking, or even eating, and the times when they have the drive to get creative in the kitchen. In New Zealand, nearly half (46 percent) of consumers agree AI will make daily chores easier (e.g. timesaving tips for cooking and cleaning). n

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2024 THEMES AND FOCUSES With the COVID period in the rearview mirror, 2023 has been a year of change and challenges. Recently, we have seen a change of government with new priorities and objectives that will create a different operating landscape in the coming three years. The impacts of the Market Study into Grocery have started to take effect with specified retail channels beginning the implementation phase of the code, and based on initial feedback, not every change that has resulted is positive for suppliers.

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Neill Arnold, Arnold Category Consulting – An FMCG Consultancy

onsumers have seen inflation ease, but interest rates rise. Looking for an objective guide, the ANZ-Roy Morgan consumer confidence index has seen steady growth in recent months to 91.9, so whilst subdued compared to pre-COVID, it does show some green shoots, but retailers will have to work hard to engage and delight shoppers to spend, particularly on high-value purchases. Looking forward to 2024, what key questions am I advising my clients to focus on to win in the market?

must remain the number one focus for businesses, and when the cash runs out, businesses fail. Borrowing looks expensive, so every business needs to ensure its fundamentals are in place and that every business element is optimised for cash efficiency.

Is my business resilient and fit for future growth?

THE RESPONSE - Focus on your business fundamentals, know your numbers, know your strengths and address your weaknesses. Delaying

We have seen in 2023 that cash flow

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• Do I understand my costs? • Do my supply partners support my long-term success? • Is my portfolio optimised? • What opportunities am I prepared to invest in for the future?


may have serious consequences, and investing in crucial growth plans remains vital.

How will I deliver sustainable real growth to my retail partners? With significant price inflation over the last two years creating the impression of accelerated growth for Grocery and many other retailers, some focus has been lost on the underlying health of sales growth. Many categories have seen unit and volume growth decline as consumers have used less and avoided discretionary categories altogether to save money. As global and local inflationary pressures ease over 2024, our retail partner’s attention will quickly focus on those categories and brands where real growth (units/ volume) can be achieved through consumption growth. Retailers will continue to understand the power of premiumisation value growth through spending more. However, that growth must be earned, and shoppers will be convinced that you deliver a benefit within the category worth that extra spending. THE RESPONSE - It will be key to understand your category and your offer’s role in future growth and communicate it effectively when you engage with your retail partners. With more formal Category Reviews setting the direction for more banners than ever before, winning in reviews is key.

a channel is back, established players are enhancing their offer, and new players are emerging. Will the new wholesale access and supply available following the market study create an environment for success? Suppliers now have genuine choices to make about where and how their offer will be available to shoppers. Winning in Grocery alone is no longer the default channel strategy. The response – Assess all your choices and understand the full implications of each opportunity. Select your partners with care on a range of criteria. As we have seen, it can be challenging to step back on a decision once made in the current market context in New Zealand.

Have I chosen the correct channel partners?

Am I engaging my shoppers at the correct stage of the shopping journey?

The New Zealand retail landscape has changed rapidly in the last 3-5 years. Chemist Warehouse has changed the Pharmacy channel forever, proving you can develop a country-wide network and change shoppers’ approach to a traditional channel. Bargain Chemist shows that a fast follower can be just as successful in attracting new shoppers. The Warehouse is leveraging its existing retail presence, building its role in Grocery and offering shoppers a real choice to meet their top-up / smaller basket needs. Convenience as

Retail media is a global trend in Marketing and appears to be the number one discussion in all marketing circles about if and how this will integrate into the broader Marketing mix. As shared in Supermarket News in September, New Zealand has seen a rapid expansion in channels. My hat 2024 promises to see these networks make a real difference in shoppers’ behaviours when used effectively. The challenge of these channels was summed up by Mike Anthony, the leading shopper marketing expert,

in a recent article; “Are retail media networks an amazing opportunity to engage with shoppers and build closer relationships with retailers? Or are they another cynical money-grab by retailers under pressure?” THE RESPONSE – Like channels, you need a well-considered plan; clear objectives and expectations are required for marketing investments. Retail media is no different. Understanding your shopper and the behaviour change you are seeking must come first. The choice of a media channel to deliver this change should become clear, and retail media might be ideally positioned to deliver the outcome. In my view, the additional partnership benefits of retailer media should be the final decision factor, not the first. Whilst 2024 may continue to feel challenging for suppliers and retailers alike, I believe the time is right to build and execute growth plans once your business fundamentals are secure. Put consumers at their heart, choose retail partners positioned to present your offer effectively and invest in communication that engages and influences your consumers when it matters the most. n

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RESTORING EFFICIENCY & COST-EFFECTIVENESS

BFFF (British Frozen Food Federation) members have faced and continue facing various challenges. Most notably, rising ingredients and labour costs continue to drive food inflation. Energy prices remain high by historical standards, which is having an impact on this energy-intensive industry. When you add to this the ongoing issues around importing and exporting goods to and from the EU, the challenges facing the frozen food sector are immense.

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Rupert Ashby, CEO, British Foreign Food Federatiopn (BFFF)

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dditionally, the coronavirus pandemic generated challenges and opportunities for the frozen food industry. It accelerated the growth of remote and hybrid working, meaning people spend more time at home. This allows frozen to be a choice for the lunchtime meal occasion. Birds Eye marketing director Jim Shearer stated, “There’s been 19 percent growth of lunchtime occasions featuring frozen food in the past two years.” The cost-of-living crisis has significantly affected consumer spending habits, with more shoppers buying frozen food to help increase their budgets. According to Which? Consumers can achieve up to 86 percent savings when buying frozen over fresh. Moreover, the cost of eating out in Britain has risen by almost 15 percent over the past year. As shoppers have less disposable income to spend on luxuries such as restaurant dining, shoppers are trading up to more premium frozen offerings for special occasions and weekend treats. Despite the industry facing many

challenges, our recent independent research, aimed at gaining insight into shopper habits, unveiled that two in five consumers (38 percent) now buy more frozen food than last year. We expect the frozen food industry will face immense challenges in 2024. However, when we look to the future, the frozen aisle will continue to provide shoppers with value for money, exciting innovation and health-conscious products that will remain a firm favourite among consumers and appeal to a growing customer base. There is an increasing number of consumers embracing vegetarian and vegan lifestyles. According to statistics from YouGov, as of the 12th of July, 2023, vegans, vegetarians, and flexitarians account for 21 percent of the British public. With the growing interest in this type of diet has come a diverse range of frozen food that makes vegetables and meat alternatives the star. Delicious vegetable spring rolls, crispy bang bang cauliflower bites and sweet potato falafel balls are just a few options that cater to all tastes and requirements. The shift towards healthier eating is undeniable. More consumers are on the hunt for mouth-watering meal options that are healthy and nutritious. According to Public Health England, approximately 61 percent of people are now looking to consume healthier foods. Freezing food locks in vital nutrients, vitamins and flavours, preserving the quality and taste of foods for much longer. Fresh and chilled foods, however, lose their nutritional value over time. Frozen food, therefore, offers shoppers excellent value without compromising on quality. We have seen many brands and retailers react to this shift, and there is now a more comprehensive array of frozen foods that combine health-conscious considerations with vibrant flavours.


We have seen more AB shoppers buying frozen and expect to see further innovation and variety in premium frozen products as consumers continue to swap eating out for eating at home to save money. The need to tighten belts amidst the cost of living crisis and the growing demand for healthier eating has helped categories such as frozen fish emerge as a standout choice for savvy shoppers seeking value for money and quality. In our ever-globalising world, culinary diversity is key, and the frozen aisle now offers a wide array of dishes from various cultures and cuisines worldwide. Frozen food is no longer limited to British freezer staples like potato smiley faces and turkey dinosaurs. Gyoza’s, bao buns and Korean fried chicken are just a few foods that now feature in the frozen aisle and accommodate a much more diverse range of preferences. Implementing the Border Target Operating Model (BTOM) will be a massive challenge for UK food manufacturers in 2024. When we departed from the EU, the promise of frictionless trade with Europe was made. Yet, the current reality falls vastly short of that commitment, and the continuous postponement of the regulations is causing our members unnecessary frustration and costs. The eventual implementation of the BTOM will introduce an entirely new layer of complexity, delays, and increased costs for our members and trade partners, upon whom we depend significantly for our food supply. Moreover, it may deter some EU exporters from servicing the UK market, favouring markets with fewer trade barriers. However, when implemented, the BTOM will be a positive step towards stabilising postBrexit trade relations. These controls will ensure our environment is better protected and food is delivered that is safe to eat whilst maintaining security

of supply for consumers. We, the BFFF, have consistently emphasised a straightforward solution for restoring the efficiency and costeffectiveness of our two-way food trade without rejoining the EU. This solution lies in establishing a Common Veterinary Agreement, which would formalise the UK’s commitment to the food standards it currently upholds for trade with the EU. Additionally, introducing a ‘red and green lane’ system, intended to remove the burdens of East-West trade by freeing them of unnecessary paperwork and checks, will also be a significant challenge for the frozen food industry in 2024. Certain high-risk products, such as meat, dairy, and composite goods, must be labelled “Not for EU” to use the’ green lane’. This labelling requires a phased approach, and the products included in each phase will have a mere 30 days to comply. This is impractical and, in many cases, simply not feasible. Whilst the Government provides a financial support scheme to help businesses with the costs of producing compliant packaging, this funding is only available during the scheme’s first phase. Many questions continue to be unanswered, and issues remain unresolved. Going into 2024, the industry needs more effective consultation, the absence of clarity, and the prospect of having to work with what seems like a rushed and ill-thought-out system. Due to environmental concerns, consumers are calling for a more sustainable supply chain as they become more aware of the impact of their choices on the planet. UK households waste a staggering 4.5m tonnes of food every year. The most common reasons for food waste are fresh foods being left in the fridge until they become inedible or simply cooking too much. Opting for frozen food offers a solution for reducing food waste in two ways. Firstly, its longer shelf-life affords

consumers more time to consume their food before it spoils. Secondly, frozen produce can be easily portioned, meaning consumers can cook what they need and store the rest. By reducing food waste, it is estimated that we could reduce global greenhouse gas emissions by up to 10 percent, and an average family with children could save approximately £720 per year. Frozen food generally has a lower price than its fresh and chilled counterparts. There is a common misconception that this is because frozen food is of poorer quality and taste. However, one of the critical reasons fresh food is more expensive is that it is highly perishable and has a short shelf life compared to frozen food. This means that there is more flexibility in the frozen supply chain. Fresh food must be quickly transported to its end destination, meaning expensive forms of transport, such as air freight, are used. Producers and retailers must also account for fresh produce being damaged or spoiled before selling. As a result, chilled food has a notably higher markup than frozen. Frozen food offers value for money without compromising quality or taste. Entries are now open for the prestigious British Frozen Food Federation (BFFF) Annual Awards. Celebrating excellence in the frozen food industry, the awards feature an array of categories highlighting the diverse and innovative products available in retail and food service sectors, with three new categories for 2024. Highlighting the evolutionary nature of the category, new retail categories are for pet food, bakery, morning goods, and frozen drinks. With a commitment to recognising outstanding achievements, the awards serve as a platform to showcase the latest frozen product development. Retail category submissions are due by the 1st of December 2023, while the food service category will remain open until the 16th of February 2024. n

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CREATING THEATRE IN-STORE The grocery industry has taken hits for almost every challenge possible in 2023. Director of Drakes Supermarkets in Australia, John-Paul Drake, said it was easy to forget how global conflict, extreme weather events such as bushfires and floods, inflation and supply chain disruptions all influence the cost of goods.

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John-Paul Drake, Director, Drakes Supermarkets, Australia

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he increase in Input costs has been one of our biggest challenges,” said Drake. This includes tackling and navigating the higher costs of living from all angles, such as electricity costs, raw ingredients, and fuel. These higher costs have compounded to hit suppliers’ prices and, subsequently, the price of products on supermarket shelves. Retailers such as Drakes are left to bear the brunt of consumer concerns, with consumers being particularly more cautious with their spending as the same things impacting retailers and suppliers are also impacting them. “It’s no secret that supermarkets have been a benefactor of the pandemic.” This reintroduced the habit of eating at home again, and the ongoing economic challenges mean consumers have continue this trend in 2023. This trend will likely remain the same in 2024, particularly considering the continued interest rate increase and cost of living. Labour and utility expenses for the supermarket will continue to increase. Drake said that electricity expenses alone will almost double in 2024 and come straight off the bottom line. Across Drake’s 66 stores, this will be a

considerable expense to pull back just to keep the supermarket level year-on-year. To manage these challenges, Drake said that the supermarkets would lean into its biggest strength: its people. “We continue to invest in our team, providing them with certified training and career pathways – whether it is progressing through our business or into the field they want.” Drakes Supermarkets encourages open communication and honest feedback from its 6,000 team members so that it can continue to build on a culture that they are proud to be a part of. In a world where self-service checkouts and pre-packaged deli items are becoming the norm, Drakes Supermarkets focuses on the human element of the shopping experience. “Drakes is more than just a name on the door – it’s a community.” New Product Development (NPD) from our supplier partners has kept consumers engaged and excited to enter our stores. Nostalgic products like those Drake grew up with in the 80s and 90s are making a big comeback, as are brand collaborations. Products stemming from social media memes are filtering through, too. “Who knew we needed Coriander


Doritos or Raspberry Twisties? With cooking shows on TV and TikTok food trends, people are willing to try cooking more adventurous dishes at home and are looking for those ingredients they’ve seen on their screen.” Drakes Supermarkets customers are looking for something new, something they haven’t tried before, and Drakes stated that it appears the whackier the better. Online shopping poses an ongoing challenge, which means Drakes Supermarkets has to spend even more money to get customers into stores, and the retailer wants to ensure it surprises and delights them when they do. Introducing things like The Little Kitchen, the café wall, and new concepts like its F’real machines and Milk-on-tap units have been popular

and means that customers find something new each time they are in store, while also giving them what they want – range, sustainable options and Drakes Supermarkets is constantly on the hunt globally for new concepts and is happy to trial anything for the benefit of customers. Moving forward into 2024, Drake said that creating theatre in-store is crucial to attracting customers, giving them a unique, fun experience and a reason to come in-store. He continued that sometimes it was the simplest things that captured customers’ attention, for example, Drakes Supermarkets fresh popcorn. “Don’t be afraid to collaborate with the brands you know and trust. Our customers loved our Hot Wheels promotion this year, and to think that

it was the first time Hot Wheels has collaborated with a supermarket in Australia, and it was our family-owned and operated business out of South Australia. If you don’t ask, you won’t do.” He encouraged businesses to be agile enough to quickly adapt to trends and pay attention to customers’ feedback. Drake concluded that 2024 was bound to be an exciting year, where the pandemic will no longer be able to be used as a scapegoat as it has been established as the new norm. With all the upcoming and ongoing challenges, Drake said it was time for businesses and consumers to throw support behind local to ensure that the smaller industry players can see the year out. n

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TRUST IN ANZ PACKAGING & PROCESSING

The processing and packaging industry is essential to the food and beverage industry. Michael Moran, CEO of the APPMA (Australian Packaging and Processing Machinery Association), said that, like many other sectors, the APPMA and its members have faced many challenges with supply chain delays, rising interest rates, and the increasing costs of resources and materials.

Michael Moran, CEO, APPMA (Australian Packaging and Processing Machinery Association)

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he key challenge, however, has been the availability of skilled resources, coupled with the education and introduction of new next-generation industry entrants with technical skills that can be harnessed and developed by the industry. At the forefront of the industry’s move into 2024 is the ongoing transition to sustainability through changing equipment, production lines, and distribution to support new sustainable packaging designs and materials. Hand

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in hand with this includes support programmes to reduce food waste. “There is no silver bullet as we strive to meet sustainability targets, so the industry must continue to pivot and adapt to support the programmes,” said Moran. The innovations and developments implemented to cater to these challenges will be displayed at APPEX 2024, with over 300 leading processing and packaging machinery and equipment suppliers showcasing their products. While the sustainability focus is not unique to Australia, it has leading companies developing and manufacturing innovative products that can attend major international exhibitions to showcase these innovative solutions and establish global relationships supporting this Australian industry. Moran continued that consumer behaviour greatly influences food and beverage processing companies, particularly with sustainable packaging, recycling, and food waste.

“It is up to those organisations and the broader packaging and processing industry to get the balance right while educating consumers about reducing food waste.” As the industry evolves, so has technology, with digital innovation, robotics, and the progressive introduction of AI all contributing to the ongoing development and transformation of the packaging and processing industry. Moran said this would continue to grow and elevate opportunities into 2024 and beyond. One area where Moran anticipates demand to grow domestically and internationally is the demand for quality food and beverages grown and processed in a safe environment. This benefits and is a strength for Australia and New Zealand, recognised for and a preferred supplier to trust for these demands. “The continued evolution and development of our industry as a world leader in production, processing and packaging will provide opportunities for ongoing success.” n


SUPPORTING FAIR PRICES

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Brett Kelly, CEO Australian Mangoes

Australian Mangoes CEO Brett Kelly shared that for 2023, the biggest challenges for the mango grower’s industry reflect the challenges facing growers across the ANZ horticulture industries.

he key concerns have been the increase in the cost of production, balancing price versus profit, and sustainability for growers, as this is a key demand and need from consumers and growers alike. Kelly iterated that the challenges of 2023 were likely to follow the industry into 2024. Successful strategies Kelly has observed the industry and its growers leverage to tackle these challenges are underscored by a communal approach, creating collective groups such as co-operatives to gain a position of authority and power to better negotiate for the benefit of growers and to cultivate a closer partnership directly with supermarkets. Much like New Zealand, farming in Australia is the backbone of its heritage and economy; the challenges consumers struggle to overcome are the same challenges farmers and growers struggle with. This is something that consumers have recognised and has led to a heartening level of care and willingness from consumers to pay fair prices for growers’ produce as locality and community with regard to food and ingredient sourcing and support have become increasingly essential values for consumers. “Though consumers are dealing

with the ever-increasing cost of living, they do not want to see our farmers go broke as farmer growers produce the best mangoes in the world. Consumers will support a fair price if it is explained and marketed correctly, which is what we believe all stakeholders will be focused on.” Kelly continued that growers have also continued to adapt and overcome with the help of the best on-farm quality and technological practices. However, he emphasised that there needed to be a better price and return for all the hard work that goes into harvest and production. “Otherwise, inevitably, the volume will continue to grow, but ownership in the industry will decrease.” Growth opportunities are primarily with domestic and international exports as the world continues to open up more following COVID-19 and demand for high-quality produce grows. n

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WHERE CONSUMERS PLACE VALUE

The evolution of technology, inflation, climate change, global conflicts and the economic landscape are just a few factors that have slowly but surely led to shifts in what consumers now value and place importance on in today’s post-pandemic world.

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Herbert Yum, APAC spokesperson, Research Manager for Euromonitor

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mong the trends revealed in Euromonitor International’s 2024 Global Consumer Trends report, price hikes from inflation and recent technological innovations over the past year have been identified as having the most significant impact on the grocery and fast-moving consumer goods (FMCG) sector. This underscores the need for companies to better understand consumers’ evolving values, how this affects their behaviour, and redefines their shopping motivations and needs.

Ask AI – Leveraging generative AI Generative artificial intelligence (AI) has taken the world by storm, giving rise to an ecosystem reset. New tools are evolving into co-creators for consumers, and this, in turn, influences consumers’ decisions, reshaping their expectations of brand engagement. Within the first two months of ChatGPT’s launch, the platform amassed 100 million users, becoming one of the fastest-growing consumer applications in history. Such platforms have already become increasingly integrated into consumers’ daily lives, and this technology is expected to become even more deeply woven into the daily lives of consumers. According to Euromonitor’s 2024 Global Consumer Trends report, 72 percent of consumers used technology to improve their daily lives in 2023, and 42 percent would be comfortable with voice assistants providing personalised product information and suggested products. As such, there is a clear need and opportunity for businesses to utilise generative AI to


enhance personalisation and improve the overall customer experience. Fiftythree percent of professionals said their company plans to invest in generative AI over the next five years. Several grocery and FMCG industry players have already begun to leverage such technologies. For instance, French retailer Carrefour has integrated OpenAI technologies to launch its new online shopping assistant, Hopla. On the application, shoppers can use natural-language AI to help them with their daily shopping by asking for help choosing products for their basket based on their budget and food constraints or even asking for menu ideas. Additionally, drink company CocaCola created its Y3000 Zero Sugar drink edition with the help of AI. The limited-edition beverage pulled inspiration from human and machine intelligence to develop a unique flavour profile that depicts a utopian future. As such, brands must identify opportunities to leverage opportunities to integrate generative AI into their businesses, adopt the relevant tools to automate and enhance the customer experience, and further look into data from generative AI for new product development opportunities, moving into 2024 and beyond.

Value Hackers – The search for Dupe and deals In 2023, price hikes left consumers struggling to cover their expenses, with nearly 3 in 4 or 74 percent of consumers expressing concern about the rising cost of everyday items. As people were forced to make sharp cutbacks and trade down to cheaper options, they became budgeters to keep up with the cost of living. In the past 12 months, data reveals that 53 percent of consumers cooked at home more instead of eating out, 33 percent switched to buying private label products, and 28 percent bought products in smaller quantities. Euromonitor International has identified this trend as ‘ValueHacking’, where consumers hunt for the best deals, extending beyond price tags. Value Hackers find clever ways to maximise their budgets without sacrificing quality. These consumers actively look for cheaper alternatives

or knockoffs, pay with credit cards or rewards points, and participate in free activities to make the most of their income. Given these consumer motivations, businesses will have to step up incentives and innovate around affordability to cater to cost-conscious needs moving forward. Adopting cost-effective and addedvalue solutions will help businesses meet these consumer needs. For example, affordable options outside traditional markdowns, such as bundle-and-save deals, will allow shoppers to purchase multiple products at a discount. Additionally, subscribe-and-save plans take a similar approach to automatic replenishment. Private label lines can also deliver comparable quality at a lower rate, while referral or early-bird rates also entice shoppers whilst putting cash back in their pockets. Such strategies are highly applicable to the FMCG and grocery industry, given the nature of products in the industry being continuously in high demand and sold quickly in high volumes. While pricing is a key component towards leveraging this trend, other factors, such as loyalty programs, come into play. Loyalty programs allow consumers to earn points towards future purchases, effectively ensuring customer retention. Therefore, finding extra perks that matter to consumers

is important. Overall, knowing how to strike a balance between cost and quality while communicating the value proposition is what will help brands attract Value Hackers. Consumer preferences are evolving and closely linked to multiple factors. For the FMCG sector, this is especially the case when it comes to technological innovations and cost of living issues. With several successful cases of adopting ChatGPT in businesses among FMCG companies, more organisations are expected to adopt AI in their businesses. Consumers crave private label products with advanced quality more than ever and aggressively look for new lifestyle ‘hacks’ to save their budget in the ongoing cost of living crisis. In all, companies need to be aware of these changes in consumer sentiment while staying true to their brand’s core values, Alison Angus, Head of Innovation at Euromonitor International, shared. n

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WEATHER, WAR, AND WAITING ARE THREE WORDS THAT HIGHLIGHT WHAT WE MIGHT REMEMBER 2023 FOR.

The weather events early in the year caused mass devastation to parts of the country and significantly affected people, property, and domestic supply chains. Work continues to address the damage and help communities and growers rebuild.

Raewyn Bleakley, Chief Executive, New Zealand Food & Grocery Council

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he horrific situation in Ukraine continued, and then, in early October, we saw another part of the world enter into seemingly intractable and ghastly turmoil. While global instability can affect supply chains and the availability and cost of goods, the human impact and ripple effects are sometimes unfathomable. Shortages of carbon dioxide and eggs featured daily in the media for weeks earlier in the year affected what was available on supermarket shelves and in bars and bakeries, leaving many consumers waiting for regular supplies to return. The period post-election was the most painful waiting game we all had

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to endure in 2023. Fortunately, we didn’t have to wait until after the election and the formation of a new government for the Grocery Industry Competition Act, the Grocery Commissioner and the Supply Code of Conduct to come into being. While the Labour government might have been accused of failing to deliver in many areas, the FMCG sector undoubtedly benefited from their swift and determined action in this important space. When we look ahead to what 2024 holds for our sector, it’s clear the shape and priorities of the new government will significantly affect this. The proposed merger of Foodstuffs into a single national collective will be prominent for at least the first half of the year, with the Commerce Commission’s consideration of the application for clearance followed by the franchise-member vote towards the middle of the year. It will be a priority for NZFGC to vigorously represent suppliers’ views in the consultation phase of the Commerce Commission process. Continuing to train suppliers on the Code of Conduct and to navigate emerging issues on their behalf as the new regime beds in will be another.

In that regard, 2024 will be a year of learning. With new ministers in place, striving to advocate for sensible, workable outcomes in packaging sustainability and stewardship schemes will be a priority. Taking a step back and making sure we are working towards a sensible system-wide road map for the future will be necessary while clarifying where a container return scheme, the plastic packaging stewardship scheme, and the Australasian Recycling Label sit within a broader approach for the future will be critical to enable business to make decisions confidently and for the public to have trust in the systems. Promoting the food and grocery sector as a positive contributor to the fabric of our nation by providing the food that nourishes and the everyday items people need for happy, healthy homes is another area NZFGC will continue to work hard on. It is important for regulators to take our voice seriously and for employers in our sector to attract and retain top talent. A new year is always a time to take a moment to take stock, review, and make commitments to what’s important for the future, and we will no doubt all be doing this as the year begins. n


HAVING A POINT OF DIFFERENCE

Foodstuffs North Island Category Manager NonAlcoholic Beverages Chaan Clifton said that inflation and cost of living were two of the biggest challenges facing the beverage category in 2023.

Chaan Clifton, Foodstuffs North Island Category Manager Non-Alcoholic Beverages

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ustomers are looking for more value and little permissible treats, permissible from both a price, calorie, and wellness perspective,” said Clifton. Clifton continued that there was a growth opportunity for multipack cans as they offer great value, permissible portion sizes, and come in a very environmentally friendly pack format. There is also a significant growth opportunity for 2024 in the zero-sugar segment. Clifton emphasised that sustainable packaging was essential for manufacturers to consider and innovate to align with consumer values. Chilled, ready-to-drink coffee has also become increasingly popular. It is anticipated to continue a growth trajectory during the summer to cater to consumers’ desire for convenient, cooling caffeine when it’s too warm for regular coffee. Natural flavours and the premium non-alcoholic ready-to-drink segment are still slight; despite this, demand for them is growing rapidly. Clifton stated that crafting new, lighter flavour profiles in energy drinks to cater to new customers was vital. “The other aspect of the growth mode is single-serve aluminium cans, as they

are endlessly recyclable and great from a permissible portion perspective.” Aluminium cans are also better for the environment than glass and are more transportable. In 2024, Clifton said that having a point of difference of a unique selling point will be vital for market success and growth in 2024. “Think about delivering value to customers, not always just about price.” Knowing consumers where and when they will have certain beverages is imperative to ensure they cater to and are tailored to their needs. Clifton said it is also essential to develop suitable packaging to fit consumers’ needs for the different environments and formats they like to consume non-alcoholic beverages. n

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HIRING VS. BUYING

Before I delve into the comparative benefits of hire and rental versus forklift ownership, let’s quickly talk about rental/hire and lease, as this can be confusing.

Rodney Grant Chief Executive NZFIA

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hey are very similar in providing you with a forklift of your choice or the choice available at the time. Both have a set start and finish date and an agreed regular monthly cost, and both are not on the balance sheet – meaning you’re not dealing with depreciation liability or a hole in your business’s capital expenditure. They do, however, have slight differences whether finance or operating; a lease can be optioned as fully maintained or supply-only, depending on the leasing company. Lases are also typically a multisupplier arrangement involving the forklift supplier and the finance/lease writing supplier – so, more people to deal with. A lease typically is for a multi-year

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period, and at the end of the lease, there is an option to upgrade to the latest version of the forklift or purchase outright with either a balloon payment or cash settlement. Hire or rental (both mean the same regarding plant and equipment) contracts are a “right to use” only. There is no offered or potential ownership of the forklift. You hire a forklift to use it for a period of time and then hand it back. The other difference between a lease and a hire is that a lease is for a set minimum period, whereas for a hire, there is no penalty for returning the equipment at any time. So, why hire – not buy? Here are six reasons why hiring a forklift could be the best option for your business. No capital outlay: Instead, you can use capital to spend on your business’s core reason for being. Forklift operations are probably not your core reason to exist. It’s an operating expense of the business, so why not have those operating costs all in the same area of your P&L. Free maintenance: Hire rates include all servicing and normal wear and tear repairs. You only have to account for the hirer’s damage. You can easily control this via exceptional training and driving your operators for excellence.

Latest equipment: A forklift doesn’t ever seem to die, and if you own one, you will more than likely run it well into its second or third life. Hire means you get the latest model machines, and when the hiring company has ROI, they typically will update it for you. The right gear for the right task: If circumstances change and you need a different forklift type or requirement, you can return the existing one and get a fit-for-purpose machine. Sustainability: The operational life of a forklift is exceptionally long. They just don’t die! However, your needs may change in the business, so the forklift may need changing well before it ends. Hire will ensure the forklift continues to provide value to someone else with the need. In other words, there is one forklift and one owner for multiple customers. Lastly, and possibly the most important, Safety: When you hire, the equipment will meet all the required safety standards as the hire company is an upstream duty holder with you. They have obligations and want to ensure everyone is safe whilst using their equipment. Rental/Hire and lease, as this can be a bit confusing. They are very similar in the fact that they provide. n


NOT ALL GLASS IS CREATED EQUAL

The Glass Packaging Forum (GPF) operates the country’s only voluntary product stewardship scheme for glass bottles and jars, where it primarily ensures that as much waste container glass (bottles and jars) is diverted from landfills as possible.

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he GPF member businesses contribute levies to enhance the sustainability of their glass packaging through initiatives supporting improved collection systems, infrastructure, logistics, and reuse programs. In the past year, the GPF has faced reoccurring challenges as well as some specific to 2023, such as the impact of Cyclone Gabrielle on glass transportation. The GPF’s Scheme Manager, Dominic Salmon, said they stepped in with a grant to help make this more viable. “Cyclone Gabrielle highlighted the need for sufficient storage when logistics are disrupted. The GPF has helped enable future-proofing through grants to improve collections, storage, and transport around Aotearoa,” Salmon said. A recurring challenge is data collection, Salmon said. As businesses are not required to report throughout their supply chain, the data collected is sparse and often disparate, meaning that progress and data often lack synergy. Contamination of the glass stream and loss from co-mingled collection systems (everything in one bin) continues to be a leading challenge to improving New

Zealand’s glass recovery and recycling rates. Salmon explained that co-mingled systems are how just under half of New Zealanders are serviced by kerbside recycling collections. “This results in higher contamination levels and loss in sorting compared to collecting glass separately.” A key area where glass packaging sustainability could be improved is its recycling collection. Salmon emphasised that separating glass would increase recycling rates and reduce carbon emissions as furnaces would run at lower temperatures when using recycled material. He continued that not all glass is ‘created equal’. The carbon footprint and recycled content of glass can vary, with imported glass sometimes only containing 16 percent recycled content (all from pre-consumer material), while others are higher. “It’s important for all those using imported glass to know how to assess its sustainability.” Another challenge revolves around the general uncertainty around proposed government regulation. This directly affects how glass is collected and impacts recycling operators’ ability

to have confidence in decisions around infrastructure investment. However, Salmon said it had been encouraging to see councils continue moving to glass-separate collections, which is the industry’s best practice. “Many of our members have taken steps to become more sustainable by introducing targets for recycled content in the glass packaging they use and measuring the carbon impact of their packaging.” The most significant carbon impact from container glass is at the manufacturing stage. “Globally, glass producers want to decarbonise through furnace fuels and systems changes. For example, in Europe, Absolut Vodka partnered with Ardagh Group to move to a partly hydrogen-powered glass furnace – the first global spirits brand to do so.” The GPF and its members are closely watching this area of advancement, which is being driven in Europe, to see how it can be applied to products here in New Zealand. “Much has been achieved around lightweighting of bottles, but there is still work in this area which can help reduce the carbon footprint of glass.” Also driving glass packaging innovation is a segment of consumers who increasingly seek reuse and refill options as they become more aware of sustainability issues. As a result, more businesses are pivoting as they work out how they can incorporate reuse and refill with their logistics systems. For example, reusable coffee cupturned-technology company Again Again is catering to this demand through its digital platform, where it makes beer refills easier for consumers and retailers. The project has support from some GPF members, who are taking part in the pilot. n

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TASTE IS PERSONAL The challenges and opportunities facing Kerry and the flavours manufacturing industry stem from increased consumer interest in health and nutrition. Consumers scrutinise pack labels, demanding transparency in nutritional content.

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Greg Leader

erry’s Greg Leader, commercial director, New Zealand and ANZ food service brands lead, and Ronan Moloney, VP of strategy and commercial enablement in the Asia Pacific, Middle East and Africa, have seen a shift toward proactive health choices, with consumers open to fortified food and beverages. Despite this focus on health, taste remains non-negotiable. “Kerry is well positioned to help manufacturers tackle these challenges, and we continue to invest in local and regional Taste and Nutrition research and development capabilities that enable manufacturers to capitalise on these trends,” said Leader. According to Moloney, the Asian market also reflected trends in sustainability, demand for Instagrammable dishes, and a critical need for affordability, all while there being no compromise on taste and health. More consumers are looking for hyperlocal or microlocal tastes and flavours. It can take time to identify what authentic flavour is. A popular national dish can vary from region to province to city. It can change between restaurants as taste is personal, so a significant challenge to brands is the ability to give consumers authenticity in flavours. Moloney and Leader said that the emphasis on sustainability was accelerating, and many consumers are

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influenced by sustainability when making food and beverage purchases. “The definition of sustainability is evolving, and consumers are blurring the lines between sustainability and health and nutrition,” said Leader. Regardless of how it gets defined, sustainability is top of mind, with many consumers changing their behaviour to reduce any negative impacts on the planet. People are also turning more to local products, added Moloney. National pride is growing; with it, the preference is to buy locally produced and sold products. Add to this, consumers expect so much more of everything: from nutrition to sustainability, affordability, taste and experience to more food and beverage options that meet their personal needs. It is a demanding landscape, and the industry needs to be agile and quick to adapt to continue being innovative while giving more excellent value to consumers. “We are also working with customers to tackle the growing issue of food waste with our food protection and preservation solutions in meat and bakery products, maintaining

Ronan Maloney

great quality, delivering an extended shelf life of products, and enhancing food safety while not compromising on taste and nutrition, “ said Moloney. Leader added these technologies include fermentation, plant extracts, and buffered vinegar, and Kerry offers specialist technical support to help customers solve their food waste challenges. Among New Zealand consumers, Leader shared that fresh and authentic food is increasingly important. Singleorigin extracts that enable provenance claims are also becoming increasingly popular with consumers. Moving into 2024, Kerry has invested in Taste capabilities within ANZ and the Asia Pacific region to service its customers where they do business, developing locally relevant savoury, dairy and sweet taste solutions to bring consistently delicious, quality beverages, meat and food innovations to market. Kerry’s broad range of technologies is focused on authentic, natural extracts that are sustainably harvested and processed. For example, its Simply Nature range delivers the authentic taste of cocoa, vanilla, citrus, coffee, and botanicals as intended by nature. “Our Tastesense solutions use plant-derived ingredients with highperforming flavour modulation, mouthfeel and masking properties to significantly reduce sugar and salt while still delivering great taste,” said Leader. Other critical focus areas include nutritional technologies that deliver on the various consumer need states, such as women’s and infants’ health, digestion, cognition immunity, and joint support. n


SAVOUR THE SEASON

December heralds the arrival of summer, with longer days and warmer nights - it’s the perfect time of the year to enjoy the festivities and savour the seasonal flavours on offer. Whether customers want to prepare a gourmet feast or simply seek wholesome, nutritious options, shelves are brimming with the best Christmas fruit and vegetables.

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hoppers and holidaymakers alike will be delighted with the arrival of summer cherries. The popular fruit boasts a sweet and tart taste, and the darker the fruit, the sweeter the flavour. Cherries are cooled immediately after harvesting to maximise freshness and taste. They should be handled with care and stored under refrigeration. Berries take centre stage this month, with blueberries in good supply. Blueberries, with their bright purpleblue hue, are a portable summer fruit that can be eaten on the go and are a good source of fibre, which helps improve digestive health. Strawberries remain popular with shoppers and should be displayed prominently while in season. With more than 20 varieties available, tomatoes offer endless opportunities for summer eating, including BBQs, sandwiches, salads and pizzas. Tomatoes are a good source of Vitamin C, making this a firm favourite with health-conscious shoppers. During the holiday season, asparagus, known for its unique flavours, provides a notable source of

essential vitamins, dietary fibre and potassium. Their bright green stems and distinctive taste make asparagus a nutritional and colourful addition to holiday dishes. Customers need to look at the robust iceberg lettuce for the classic salad. With its dense core and crisp, juicy leaves, the iceberg lettuce provides an ideal base for an array of tasty salad options. Avocado lovers will enjoy this popular fruit’s ripe, buttery delights this season. Avocados provide a good source of dietary fibre, vitamins and minerals, including niacin, potassium and folate, which is good for overall health and well-being. Retailers may prominently display avocados for easy customer inspection and selection, along with any helpful information on nutrition, ripeness and storage tips. The summer fresh fruit and vegetables offer excellent ingredients for traditional or contemporary dishes, bringing people together and strengthening ties to cultural and family traditions. This creates enduring memories for this particular time of the year. n

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MODERNISING THE CONVENIENCE SPACE

Matthew Lane, general manager of Night ‘n Day, said the recent announcement for policy changes around tobacco reform was a relief for convenience stores across New Zealand, allowing retailers to move forward with greater confidence and search for innovative opportunities to promote business growth and development, without having to look in the rearview.

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Matthew Lane, Night ‘n Day General Manager

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ooking towards the new year, Night ‘n Day aims to deliver more value for customers by expanding grocery options. However, achieving a reasonable scale to be genuine competitors against the duopoly isn’t possible within the current wholesale environment. With global trends of convenience stores adapting to provide consumers with a one-stop shop consisting of grocery essentials and convenient snacks, Night ‘n Day isn’t asking for much when it comes to a fairer playing field. “For convenience stores internationally, customers will go and grab a basket, walk around and grab a handful of grocery essential items and supplies they need. We are looking at providing better value, and with

supply chain fragility shoring up with a spotlight on it, we will ensure that it’s a healthy environment,” said Lane. Lane continued that while this innovation wasn’t likely to solve the changing market fear of the grocery industry, it was poised to serve as a choice. Having owner-operators on the ground also allows the Night ‘n Day franchise to customise its stores based


on each community’s needs, selling and serving products from local suppliers and businesses tailored to meet consumers’ growing desire to support local. Night ‘n Day Arrowtown is a prime example, with its range of tourist supplies and boutique chocolates crafted with New Zealand flavours and more. “That wouldn’t sell in a suburban Dunedin store, so it’s about finding the right products to suit different local areas.” Lane said that the Night ‘n Day franchise felt fortunate, as its ability to remain open during the pandemic has meant that the business has avoided some of the challenges other retailers have faced. Moving forward, convenience stores like Night ‘n Day will need to adapt and innovate to meet consumer needs and values, which involves breaking free from the restrictive notion that convenience stores are merely a destination for essential items like bread and milk. Creating a higher-quality and appealing customer shopping experience is at the forefront of Night ‘n Day. This involves building on their existing pillars of hot food, barista-made coffee, and milk bar, incorporating a wider range of grocery needs, and expanding their reach to consumers by providing the convenience of having

essentials available via DoorDash, Deliver Easy, and Uber Eats. “Customers are looking for clean environments and want a more modern feel when they walk through the stores.” Continued adaptation of store layout and offerings is essential to remain market-relevant. Lane explained that businesses operating with the same operation models as three, four, or five years ago will be left behind in the market. Over the last four years, the look and feel of Night ‘n Day stores across the country have been elevated with updated interior and exterior elements ranging from improved in-store layouts, refreshed colour schemes, and updated exterior signage. Technology has been integrated into Night ‘n Day’s business operations

behind the scenes to increase efficiency and cohesion across its franchise, including providing self-serve options to enhance customers’ experiences and reduce wait times for simple transactions. An obstacle faced by Night ‘n Day was the limited off-the-shelf self-serve options available, resulting in the required investment to create a bespoke offering for their group. Their self-serve has been rolled out to select stores throughout the network, providing additional convenience to customers looking to pop in and out quickly. Technology and continued investment are crucial to maintaining a competitive advantage. Lane emphasised that a forward-thinking and open-minded approach was imperative for growth and success in the new year. n

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THE NEED FOR POSITIVE POLICY DECISIONS CEO of New Zealand Apples and Pears, Karen Morrish, said New Zealand grows the best apples and pears worldwide.

Karen Morrish, CEO of New Zealand Apples and Pears

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ipfruit is healthy and sustainable, good for people and the planet,” said Morrish. New Zealand Apples and Pears are crucial in promoting and representing the New Zealand apple and pear industry, advocating for growers, packers, and marketers in domestic and export markets. International market access is a crucial focus, involving support for growers in meeting certification standards and exploring new markets. Secondly, the association conducts significant research and development, addressing the changing requirements for over 80 international markets that growers export to, remaining informed and ahead of biosecurity risks and industry effects on climate change. Morrish explained that the industry’s success relies upon being at the forefront of science and innovation. New Zealand Apples and Pears also offers its support through information, seminars, workshops, and conferences to continuously help its members evolve and maintain a competitive market edge, setting the standard for excellence in global apple and pear growth. Valued at NZ$900 million annually, the sector has a value potential of hitting NZ$2 billion net worth in export, a potential recently hindered

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by the lasting effects of Cyclone Gabrielle. Despite New Zealand apples and pears growers’ excellence and growth potential, the industry faces enormous changes and challenges, from extreme weather events devastating crops to increased input costs, regulation, and compliance. Morrish said it has been a tough time in the industry, but it’s rising to the challenge, committing to high standards and leading with sustainability and innovation. Positive policy decisions are essential to create an environment where growers can operate productively, contributing to employment, food security, and export success. While the industry’s fruit continues to experience high domestic and international demand, recognised as the most sustainably grown apples and pears globally, New Zealand grower’s national crop average is approximately down 21 percent due to Cyclone Gabrielle. Replanting requires an amount of time and money. Unaffected fruit from orchards in the Hawkes Bay region and outside has been picked, packed, and distributed. “Only the best fruit makes it to market, whether in New Zealand or internationally.” Despite the setback caused by

Cyclone Gabrielle, New Zealand Apples and Pears remains committed to supplying high-quality, sustainably grown fruit, acknowledged globally. The organisation initiated the Smart and Sustainable project, a NZ$15 million, seven-year government-backed program aimed at reducing agricultural application by 50 percent by 2030 through intelligent technology. Prevar, a joint venture involving New Zealand Apples and Pears, Plant and Food Research, and Apples and Pears Australia, continues to lead global pipfruit innovation, commercialising varieties like Rockit, Smitten, Sweetie, Lemonade, Dazzle, and Cherish. These new cultivars focus on enhancing taste and texture while improving grower traits, such as tolerance to pests and diseases. Looking ahead to 2024, Morrish anticipates continued efforts by growers to recover and rebuild after extreme weather events. The industry remains dedicated to innovation and growth, consistently working on research and development projects, expanding into new global markets, building its workforce, and engaging with consumers. New Zealand Apples and Pears, governed by a board of elected representatives from grower members, continues to establish itself as a leader in the industry, both nationally and globally. n


INVESTING IN A UNIQUELY KIWI EXPERIENCE

Facing numerous challenges in 2023 has become the norm for the specialty coffee industry. Those uncontrollable global conflicts, supply chain disruptions, extreme weather events, production costs, inflation, workforce management, acquisitions from overseas, and the growing demand for sustainable practices are constantly playing havoc with filling your cup.

Emma McDougall, Communication and Administration Coordinator, NZ Specialty Coffee Association

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pproaching 2024, it is crucial for everyone involved to understand that investing in your cup of coffee goes beyond your caffeine hit. The New Zealand Specialty Coffee Association (NZSCA) encourages consumers to continue to perceive the added value of paying a premium for their coffee. It starts with getting your coffee in New Zealand. Global conflicts and political tensions coupled with changes in logistical operations have created shortages, delays, and increased expenses. These problems have posed significant challenges for roasters relying

on imported goods and the coffee C price index. Importers have collaborated to combine containers to reduce import costs while others look at producing countries geographically closer to us rather than further afield African or South American coffees. Every aspect of coffee has been subjected to rising production costs, including labour, transportation, raw materials, and inflationary pressures. Businesses are challenged to maintain profitability without compromising product quality. We are actively discouraging a race to the bottom. Integrity must remain at the heart of the delicious cup you hold in your hand. These challenges lead to creativity but at a price. Cutting-edge equipment and ergonomic machinery continue to evolve in the hospitality space. The community connection in the café is important to the self-proclaimed Kiwi connoisseur. The choice to pay more reflects a commitment to fair compensation for everyone in the coffee supply chain while paying for those technological advances. Evolving consumer preferences, influenced by health concerns, social consciousness,

and a desire for unique experiences, have forced the industry to adapt its marketing strategies and product offerings. Some café report that oat milk competes with dairy in a 50/50 split in sales. New Zealand’s kaupapa reflects a deep appreciation for nature and sustainability. Paying more for your coffee supports sustainable practices in sourcing beans, utilising eco-friendly packaging, and logistics of getting the beans to you. By strategically addressing challenges through technological adoption, sustainable practices, and innovation, businesses can position themselves for success in 2024. Embracing growth opportunities, staying attuned to consumer trends, and maintaining a commitment to transparency and sustainability will be key factors in navigating the complex landscape of specialty coffee. In summary, paying more for your coffee in New Zealand is an investment in a uniquely Kiwi experience—brewed with care, infused with sustainability, and supporting the supply chain with community connection. n

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NEW ZEALAND WINE’S GLOBAL INFLUENCE

The global love affair with New Zealand wine continues unabated. New Zealand Winegrowers (NZW) General Manager Brand Charlotte Read shared that in the key global markets New Zealand wine exports to, it outperforms the overall category growth in value and volume.

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Charlotte Read, New Zealand Winegrowers (NZW) General Manager Brand

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e are very optimistic about our future growth prospects. We don’t deny that challenges exist in our operating environment, such as increasing business costs and destocking global supply chains during the pandemic. Still, the big picture remains extremely positive,” said Read. The extreme weather events earlier in 2023 had a varied impact on the industry, with some regions facing major devastation, with an estimated 800 hectares of vineyards losing some or all of their fruit, and another 300 hectares of vineyards facing significant infrastructure damage and fruit loss. NZW initiated its biosecurity and emergency response manager, Sophie Badland. This included coordination with MPI, central government agencies, and national industry bodies, working closely with Hawke’s Bay and Gisborne winegrowers to coordinate a response on local levels, and providing additional funding and support for staff relocation. NZW also secured funding from MPI to provide on-the-ground viticultural advice to affected members with a team of specialists coordinated by NZW

board member Emma Taylor along with Dr David Jordon, who made 44 individual visits to affected vineyards. Hawke’s Bay and Gisborne winegrowers have received donations totalling more than $400,000 in support of affected grape growers and wineries. As of the end of October, NZW industry export value is $2.22b, up five percent from a year ago. Read continued that the demand for New Zealand wine, particularly Sauvignon Blanc, was reflective of increased awareness by consumers around the globe who appreciate its unparalleled distinctive flavours and commitment to quality and know it is a unique product they can trust. Sauvignon Blanc is the New Zealand wine industry’s flagship export, despite these consumers continuing to explore the diverse range of wine varieties with Pinot Noir and Chardonnay enjoyed globally. Rosé and Pinot Gris are becoming increasingly popular. The focus on sustainability has always been an integral part of the New Zealand wine industry, and this means that consumers can trust that their bottle of New Zealand


wine has been made with respect for the natural world and its people. Sustainable Winegrowing NZ (SWNZ) is widely recognised as a world-leading sustainability programme and was one of the first to be established in the international wine industry in 1995. Since its inception, SWNZ has had to go where there is no blueprint, re-invent, and redefine its role in how winemakers measure and report their impact on the planet. Currently, ninety-six percent of New Zealand’s vineyard-producing area is SWNZ certified, with 10 percent also operating under recognised certified organic programmes. The Bragato Research Institute, in partnership with NZW and MBIE, launched the Vineyard Ecosystems programme in 2015 to promote more sustainable practices. In two distinct programmes, Pinot Noir and Sauvignon Blanc, have been designed to improve yield quality and diversify the varieties to make both more resilient and sustainable. The programme aimed to create 12,000 entirely new variants of New Zealand Sauvignon Blanc, with traits to improve resistance to fungal infection, frost tolerance, and efficiency

of water use while maintaining the varietal’s renowned flavour profile from the Marlborough region. New Zealand Winegrowers (NZW), the world’s sole unified national winegrowers industry body, exists to protect and enhance New Zealand Wine’s premium reputation and drive its sustainable and diversified value growth. Defining the essence of the New Zealand Wine brand and what makes it unique and distinctive worldwide has been a critical focus for the NZW Brand team in the past year. The Altogether Unique brand story is the foundation cornerstone on which the industry’s regional and member winery stories are built, and this alignment allows New Zealand’s messaging to be more impactful. A focused approach is also essential, and NZW has a physical presence in the key markets of the UK, US, Canada, Australia, and China. NZW market managers follow an ‘influence the influencer’ strategy targeting trade and media with activities that showcase the diversity and quality of New Zealand’s wine styles. It also provides its members with market insights and connection

opportunities to maximise international growth. “We are excited that in February 2025, after an eight-year hiatus, our industry’s prestigious Pinot Noir NZ conference is returning. The website is live, and delegate tickets will be sold early next year.” Keeping abreast of the latest trends and providing relevant insights are key parts of our function at NZW. Last month, NZW held a Wine Business Forum in Christchurch to arm its members with valuable information to support their businesses. n

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A DECLINING NUMBER OF PASSIONFRUIT GROWERS Debbie Baxter, President of Passionfruit New Zealand, shared how 2023’s greatest challenge for growers has been the weather, specifically too much rain and not enough sunshine hours.

“P Debbie Baxter, President Passionfruit New Zealand

30 I 2024 NZ Grocery Industry Buyer’s Guide

assionfruit is a tropical fruit that hasn’t thrived under these conditions,” said Baxter. She continued that they had been lucky that none of Passionfruit New Zealand’s grower’s orchards were affected by the extreme weather events earlier in the year. However, the transport and supply chain disruptions caused by road damage from the extreme weather impacted passionfruit distribution. Coupled with the continual rise of input costs, these have been the most significant challenges for growers everywhere to overcome and manage. Moving forward into 2024, these challenges will remain, with roading repairs scheduled following the heavy rains of 2023 likely to cause further stress for many growers in getting fruit to market. Passionfruit growers’ numbers have declined, as the practice is intensive, and some older growers have now retired. However, these numbers have declined as some growers have faced disease wreaking havoc in their orchards, causing some to leave the industry altogether. “One of our challenges moving forward as an industry has been looking for solutions for the most prominent

diseases. This has been ongoing for the past few years without much success to date. However, we continue to reassess and adapt strategies.” As an industry, there have been continued discussions with marketers on improved ways to present fruit to consumers, with an alternative pricing model also being suggested. Baxter explained that passionfruit is very hands-on with mostly manual processes. There hasn’t been much technological advancement in this area. “I’m sure many growers would welcome an advancement to assist with the time-consuming task of picking up the fruit.” Passionfruit growers are tentatively watching for signs of an improved growing season for 2024 with Baxter adding that there was more space for growers to any interested in growing passionfruit. n


THE DRIVE FOR POULTRY

2023 posed challenges for many industries. For the Poultry Industry Association and farmers, the increased supply input costs for essentials, such as grain for feeding hens, was a significant challenge. Particularly given that feed is 70 percent of the cost of producing an egg and 65 percent of poultry meat.

Michael Brooks, Executive director of the Poultry Industry Association

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xecutive director of the Poultry Industry Association, Michael Brooks, explained that the Ukraine war had a significant influence on grain prices globally, coupled with poor weather in countries such as Argentina has also exacerbated the issue. Although worker shortages are improving, it has still played a significant role in the challenge faced by the industry in 2023, along with the rise of inflation. “The shortage of eggs due to the range of factors which has seen a real shortfall of eggs, with the national flock at least 500,000 hens below what would be optimal, has been problematic for the industry and seen major price rises for eggs,” said Brooks. The duopoly’s decision to ban the sale

of colony cage eggs after 2025 and 2026, even though they are lawful, means that 33 percent of all eggs produced in New Zealand will not be available for sale in supermarkets after that date, which will create significant challenges for the New Zealand egg market. Brooks continued that removing prophylactic use as an antibiotic, Zinc Bacitracin, means that New Zealand’s poultry meat is now on par with Denmark for being the lowest user of antibiotics in the chicken meat industry globally. “Only one percent of antibiotics of antibiotics used in agriculture in New Zealand is used by the poultry meat industry, which would come as a real surprise to New Zealanders.” Regarding the eggs consumers lean towards, free-range eggs have regularly grown at a CAGR of one percent yearon-year. In 2022, for the first time, free-range and barn eggs became the majority of eggs sold at supermarkets, with 55 to 45 percent sales nationally. Brooks said that these statistics varied across the country depending on socioeconomic factors. “Barn and free range will continue to become the major egg production systems as supermarkets have unilaterally chosen not to sell colony cage eggs from 2025 to 2026 onwards.”

With the cost of living, Brooks anticipates that poultry meat and eggs will be popular among consumers as cost-effective forms of protein in 2024. Changes to welfare standards will also emerge in 2024, as welfare scientists will identify the critical factors for poultry welfare, and the codes will be reviewed in the new year. Brooks said that the export of eggs, chicken meat and livestock, while still small, had potential and growth opportunities for New Zealand. New Zealand’s ability to remain free of the world’s major poultry diseases gives it an advantage, mainly as Highly Pathogenic Avian influenza, i.e. the bird flu, is a significant threat globally, which has not been present in New Zealand. This advantage means potential export opportunities for New Zealand’s poultry industry to be explored. Moving into the new year, the Poultry Industry Association is working on a sustainability campaign, particularly concerning poultry meat, for its minimal greenhouse gas emissions and low water usage. It is very environmentally friendly. Secondly, it is working towards an independently audited scheme to be New Zealand Egg Quality Assurance (NZEQA) to incorporate food safety, welfare auditing, biosecurity and traceability through egg stamping. n supermarketnews.co.nz

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THE WATCH AND WAIT APPROACH

Sally King, Executive Manager of Strawberry Growers New Zealand (SGNZ), said that due to the anticipated shortage of strawberries for the coming summer season, the most pressing concern for the industry was a lack of available labour. Strawberries are 100 percent hand-picked for quality excellence assurances; therefore, the industry is positioned to be highly vulnerable to labour market shifts.

Sally King, Executive Manager of Strawberry Growers New Zealand (SGNZ)

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ith an approximated 30 percent fewer strawberry plants and produce for the coming warm weather, the prices of strawberries will be driven up due to their market scarcity. This scarcity contributes to the fact that strawberry plants take a couple of years before they are ready to be planted in commercial beds. The retirements of SGNZ’s larger propagators and poor weather from last season created the perfect cocktail for disease in the elite propagator stock. The labour shortage is another feature setting the stage for a season where strawberries will be in short supply. Despite the challenges, the industry has new propagators starting, so this will not likely be an ongoing issue. King

32 I 2024 NZ Grocery Industry Buyer’s Guide

said many of the industry’s prominent growers have supply arrangements with supermarket chains. However, its smaller growers do a substantial farm gate and farmer market trade. SGNZ invests in research to innovate growing methods and reduce pests and diseases in strawberry crops to support its growers. This ensures consumers across New Zealand receive high-quality strawberries in taste and health. The industry’s susceptibility to weather conditions has also prompted the exploration of innovative solutions, with vertical farming gaining traction as an emerging technology. King pointed out that while it presents unique challenges in managing indoor environments and climate, it offers a unique growing experience compared to traditional methods. Despite higher costs associated with climate-controlled growing, the advantage lies in a consistent supply of fresh and delicious fruit year-round. King has observed that the industry has adopted a watch-and-wait approach for these new growing methods, particularly with the change influences of climate change over traditional growing methods. “The extent of market adoption remains uncertain,” said King. An exciting innovation in the

industry involves new plant protection techniques, such as hot baths or plant saunas for plant stock, aiming to reduce disease before planting. Varied approaches, including tabletop and indoor farming (vertical farming), contribute to diversifying cultivation methods. The SGNZ also supports the industry’s expansion into global markets, such as Vietnam, which has promising potential. Another primary concern for the industry has been the vast amount of additional government compliance. “Not much of the additional impost adds much for the consumer. That’s a worry. SGNZ works hard to advocate for our growers to understand the regulations we must work under.” The reliance on imports for processing is also a concern. There have been some serious health scares from imported fruit. King explained that people don’t realise that very little of the frozen fruit is New Zealand-grown, so substantial food miles and lower quality standards are a risk to all. Many importing countries subsidise strawberry growers, creating a skewed playing field for local strawberry growers, making it harder to compete. This subsidisation allows for imported fresh produce to be sold at lower prices. n


ALIGNING WITH GROWERS

Moving into 2024, there are four key issues facing the tomato growing industry: decarbonisation, the rising cost of production, regulation, and biosecurity.

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ecarbonisation is driven by insufficient financial support for growers to implement decarbonising methods. Coupled with the rising cost of all inputs involved with production, including energy, fertiliser, and the cost of employment as minimum wages have continued to increase, the tomato growing industry is facing significant challenges in the new year. Tomatoes New Zealand have also identified the implementation of further regulation as another hoop growers are forced to jump through, despite often being nonsensical, as growers adhere to an existing, robust set of regulations regarding compliance in the form of GAP. These regulations are often from central government, regional, and local councils and are typically timeconsuming and tone-deaf, ignoring the very body of growers it impacts. For the growing industry, biosecurity is a constant threat as the ramifications of an unwanted organism affecting produce have local and international effects. Funded through levies paid by commercial tomato growers, Tomatoes New Zealand fosters projects aligned with and aimed to address the challenges and issues facing its growers.

It has a three-year trial into white fly psyllid (Tomato potato psyllid) to the level of beneficial insects required to keep control of these pests. Dinah Cohen, business manager at Tomatoes New Zealand, said the associations also organise workshops to highlight how growers can reduce their energy demands and around alternatives to fossil fuels. It advocates on behalf of growers to policy analysts and works closely with Biosecurity New Zealand to be prepared for when new pathogens enter New Zealand. Adaptability is essential within the many moving parts of the horticulture industry, a strength of New Zealand growers, coming hand-in-hand with knowledgeability and resilience. Tomatoes are mostly grown through greenhouses in New Zealand, where the climate can be controlled, and the industry is less affected by extreme weather events, which other produce growers may be susceptible to. Tomato growers across the country are developing alternative ways of heating a greenhouse to avoid using fossil fuels, such as converting coal boilers to using wood pellets and exploring geothermal in areas outside of Taupo. These alternative energy sources require input and support

from the government and local councils through rules that foster innovation rather than impede the building of new greenhouses in areas near geothermal and wood pellet distribution centres. Vertical farming solutions for tomatoes are limited to lab-based trials in Australia. While this solution is used for a limited number of other produce items, such as microgreens and strawberries, it has yet to touch the tomato-growing industry in New Zealand. Cohen said the importance of growers to New Zealanders, sharing that most growers have little input into the price of their produce on supermarket shelves. During some years and harvests, the prices on supermarket shelves have not been able to cover the cost of production that growers have input to have their produce available to consumers. “Whether it’s the husband and wife operation growing under a few hundred metres squared of plastic or a multi-hectare operation with hundreds of employees, they all help to ensure fresh produce for Kiwis to buy,” said Cohen. n

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THREATENING THE COMMERCIAL FUTURE OF ALCOHOL SALES Executive director of the New Zealand Alcohol Beverages Council, Virginia Nicholls, said the industry was facing challenging times with international supply chain disruptions and locally with extreme weather events.

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Virginia Nicholls, Executive Director, New Zealand Alcohol Beverages Council

34 I 2024 NZ Grocery Industry Buyer’s Guide

ost increases continue to climb, including staff, ingredients (including commercial-grade carbon dioxide), packaging, higher interest rates, insurance, energy and transport costs. On top of this, the excise tax is increasing each year alongside the CPI. “The industry is faced with the tough decision whether to continue to pass these increasing costs onto consumers who are also facing challenging times,” said Nicholls. Product innovation and appealing to shifting consumer preferences is vital to keep ahead of local and international competition. It is also essential to be financially sustainable. The NZABC is seeing organisations thinking outside the square and some industry collaborations.

Providing teams with a safe and healthy workplace is essential with the extra pressure on businesses. Finding support with similar businesses will also be imperative as the industry undergoes massive changes and challenges. Sustainability and a connection through story and provenance continue to be necessary. Climate change is one of the greatest threats facing society. Its impacts will be far-reaching and potentially disrupt the industry’s value chain, from the supply of raw materials to the distribution of products. The industry’s proactive approach to sustainability aligns with the New Zealand government’s goals of reducing carbon emissions by 2050. Still, many in the industry are accelerating their ambitions to 2030 and


are already well on their way. They see it as a journey not just for the company and its employees but for their partners, suppliers, growers, and farmers. Many wineries, breweries, and distilleries have already become net carbon neutral or are working on programmes and accreditations that drive them towards that goal. Growth is seen in high-quality zero (alcohol-free) and low-alcohol options and low-carb and gluten-free beverages. Part of this is some consumers are more health conscious. New Zealand breweries, distilleries and winemakers have invested heavily in innovation to enhance their no/low alcohol offerings with more excellent choices and better flavour. Demand here mirrors the global trend. A poll of 1,250 New Zealanders in December 2022 found that 56 percent of respondents drink lowalcohol beverages at least some time (compared to 47 percent the year before), and many of us prefer lowalcohol beverages. Some of choose these beverages because they are driving. Some find it easier to track alcohol consumption, and some are more mindful of health and well-being. Consumers sometimes choose a drink that may cost a little more, such as a craft beer, a fine wine, a cocktail or a premium spirit or liqueur and then take a ‘sip and savour’ approach to enjoy the flavours and experience the drink in a slow and relaxed way. Parliament has recently passed the Sale & Supply of Alcohol Act (Community Participation) Bill, making getting

and renewing a liquor licence harder than it already was and threatening the commercial future of responsible hospitality and alcohol retail operators. This means that owning and operating a bottle store, bar, pub, restaurant, cellar door, or any other business that sells alcohol should hinge on a set of rules that can change at any time, with no right of appeal. This is a massive blow for a sector so critical to the fabric of New Zealand’s retail, hospitality, and tourism industries, especially on the heels of a tough few years, thanks to COVID-19 restrictions. These law changes were meant to give communities a more significant say over who gets a liquor license. However, the legislation will not do this. It will make it harder for communities to have a say and, in the process, make retailing alcohol, whether in a retail store or hospitality venue, unsustainable. For example, individuals or groups from anywhere in New Zealand can now object to a licence or a licence renewal in any part of the country. This means someone in Auckland can have a say in whether a retail store in Wellington should have their licence renewed. This is manifestly unfair and goes against the intent of the amendments to the Act, which was to strengthen the ability of communities to decide how alcohol should be sold and supplied in their neighbourhood. Under the legislation, a LAP allows proximity provisions to sites such as schools or a church. This could force the closure of a pre-existing on or offlicence, irrespective of whether it was well-run or valued by the community.

The law changes mean any alcohol retail store or hospitality venue that has been operating responsibly in a particular location for decades could be forced to close because a ‘sensitive site’ decides to locate close by. A neighbourhood bottle store or restaurant, which has operated responsibly for years, may find themselves having their re-license refused because a new medical centre has opened along the road. Nicholls also expects the changes will mean more licensing hearings, which will be longer and more involved, with higher costs for everyone involved – from the community to the licence applicant. The legislation removes the party's ability to appeal Local Alcohol Policies (LAPs) to the Alcohol Regulatory Licensing Authority (ARLA), which will restrict the appeal rights in the community. This ignores the ability to challenge decisions that unduly impact trading rights or may not be based on evidence. Removing the appeal provisions will not necessarily speed up the LAP process since most delays are caused by using legitimate judicial reviews, which have nothing to do with the current Act. Since 2010, the number of licences nationwide has declined by more than 23 percent. We expect these law changes to see that decline continue, which will mean responsible operators shutting up shops, communities and visitors to New Zealand having less choice about where and how they socialise or buy alcohol and, critically, no reduction in alcohol harm. n

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insights

UNDERSTANDING EXPORT MARKETS Incite has released its latest distributor survey report, uncovering opportunities for brands across the Southeast and North Asian export markets. The primary challenges for brands wishing to enter these markets are intertwined with their foundations. These markets have high growth rates and are fast-paced. Coupled with savvy consumers and retailers with rapidly changing preferences, understanding the needs of consumers and retailers in these markets is crucial for brand success.

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ith data drawn from the Phillippines, Singapore, Malaysia, Hong Kong, Indonesia, Taiwan, South Korea, Thailand and Vietnam, Incite’s report provides comprehensive export opportunities in Southeast and North Asian markets. According to Incite, 95 percent of importers and distributors are currently reviewing new food and beverage opportunities. However, shelf space is limited, with new products undergoing comparative studies with current products in the market for their viability and suitability for store. Over 84 percent of distributors are pitched new opportunities weekly to monthly, so having a clear and precise understanding of customers and the needs within the market brands wish to export to is imperative. Seventy-five percent of distributors said that less than 25 percent of the

36 I 2024 NZ Grocery Industry Buyer’s Guide

opportunities they are presented with converting to partnerships. Distributors both focused on sourcing new products for supermarket shelves and are equally interested in assessing a brand’s potential to sustain its listing and achieve sales growth over time, particularly by responding effectively to local market demand. To stand out amid the noise and competition, brands must craft compelling and meticulously thought-out commercial propositions considering the local market’s specific dynamics. This strategic approach is essential for securing a place on the shelves and ensuring long-term success and growth. Sixty-four percent of distributors surveyed import products from Europe (64 percent). The US and Australia also ranked at 59 and 51 percent, respectively. New Zealand follows on, taking a share of 41 percent.

Consumers in these markets are searching for value and affordable products without compromising quality and taste, with price competitiveness being the leading factor considered in distribution opportunities, followed closely by taste and quality. Grocery buyers in these markets said promotions were the most important for grocery brands, with demos, sampling and social media marketing also ranking highly. Traditional in-store activations, such as price promotions, demos, and sampling, remain significant, particularly during the initial phases of launching a brand in a new market. These in-store strategies are crucial in creating awareness and engaging consumers directly within the physical retail environment. Simultaneously, the landscape of digital marketing has evolved significantly. Market activation in the digital realm is vital in educating consumers online, where they explore, gather information, and make purchase decisions. A comprehensive marketing strategy ideally integrates both in-trade and digital marketing efforts, ensuring these approaches complement and work in synergy. This collaborative approach enhances the brand’s visibility and engagement, providing optimal results in reaching and influencing the target audience across various channels, which is precisely what grocery buyers in these markets seek. Input and operational costs were the distributors’ most significant challenges in 2023, reflecting the many challenges in the FMCG industry. However, retailers and the grocery sector have a positive outlook anticipated for the next twelve months. Moving into 2024, consumers in these export markets are primarily driven towards purchasing snacks (47 percent) and dairy products (46 percent), followed by frozen food (37 percent) and confectionery (35 percent). To succeed in these markets, Incite’s report reflected the need to do the proper due diligence in understanding the nuances specific to the market brands and want to export to. n


ONGOING IMPACTS OF INFLATION New research from Innova has unveiled the persistent impact of elevated food price inflation on global consumer markets, prompting a necessity to economise. However, according to findings from Innova, certain factors, such as appealing or beloved ingredients, eco-friendly claims, and health advantages, are anticipated to drive consumer expenditure well into 2024.

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lobal Insights Director at Innova, Lu Ann Williams, reflected on many families’ challenges in securing affordable food. “Our research with consumers and across the products they buy tells us that other considerations are coming into play and will feature more prominently during 2024,” said Williams. Innova’s annual Top Ten Food and Drink Trends for 2024 identified a dominant theme – the spotlight on specific ingredients. “A third of the consumers we polled said they respond positively to certain key ingredients being flagged up.” This positive response is not solely driven by health benefits but also by factors such as flavour, texture, or positive associations. In two instances highlighted by Innova’s global research, 42 percent of consumers deemed ‘protein’ the most crucial ingredient, while including mushrooms (or specific types) in main meals witnessed a 12 percent year-onyear growth between 2018 and 2023. The awareness of the climate crisis is influencing consumer choices, extending beyond direct engagement with carbon footprint issues. From regenerative agriculture to livestock farming conditions, brands highlighting a bond with nature and the

environment are achieving cut-through with consumers. This led to the identification of ‘Nurturing nature’ as the second major trend for 2024. Health concerns persist despite the recent prioritisation of the planet’s wellbeing over personal well-being. “Over a third of consumers tell us they want to be proactive about maintaining good health.” This has formed the basis for the third trend, ‘Prioritising prevention.’ Several 2024 trends incorporate a ‘best of both worlds’ approach. Innova highlighted the move in plant-based foods towards familiar and convenient recipes and formats as the focus of the fourth trend, ‘Plant-based: The rise of applied offerings.’ Ready meals and sides making ‘plant-based’ or ‘vegan’ claims experienced eight percent annual growth globally between 2020 and 2023. Balancing local pride with international excitement, incorporating identified local ingredients into global recipes became the focal point of the fifth trend, ‘Local goes global.’ The remaining five trends in Innova’s Top Ten for 2024 include ‘Home kitchen heroes,’ ‘Indulging in health,’ ‘Oceans of possibilities,’ ‘H2.O: Quenching the future,’ and ‘Minimising the noise.’ n

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38 I 2024 NZ Grocery Industry Buyer’s Guide


2024

buyer’s guide New Zealand Grocery Industry

ISSUE 1: January 2024

BUYER'S GUIDE LISTINGS

An essential resource to empower your purchasing decisions. Uncover the products and services that are shaping the retail landscape. From what's new on the shelf, innovative tech, and what's hot in retail. supermarketnews.co.nz

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companylistings A-Z industryreview ALLIANCE INSTORE DEMONSTRATIONS

1/49 Apollo Drive, Rosedale, Albany, Auckland 0630, New Zealand Contact: Lisa Mowbray T: +6421 192 9914 E: lmowbray@alliancemarketing.co.nz www.alliancemarketing.co.nz Categories: Agency/Advertising/Marketing/PR

A VERKERK LTD

94 Vagues Road, Northcote, Christchurch, 8542, New Zealand Contact: Jonathan Chapman T: 033750560 E: jonathan.chapman@verkerks.co.nz www.verkerks.co.nz Categories: Chilled, Delicatessen, Meat/ Poultry/Small Goods/Fish Brands: Verkerk

AFT

AFT Pharmaceuticals, L1 129 Hurstmere Road, Takapuna, Auckland, 0622, New Zealand Contact: Scott Porter T: +64272240233 E: scott.porter@aftpharm.com www.aftpharm.com Categories: Health/Beauty Brands: Maxigesic, Lipo-Sachets, Crystaderm, Histaclear, Loraclear, Maxiclear, Hylo, Anthisan, Acidex, Paracetamol Tab, Ibuprofen Tab

AORAKI SALMON

552 McLeans Island Road, Harewood, Christchurch, 8053, New Zealand Contact: Te Tane Trinick T: 0800 539 999 E: infor@aorakisalmon.co.nz www.aorakisalmon.co.nz Categories: Chilled, Meat/Poultry/Small Goods/ Fish

ACORN GROUP LTD

27E Smales Road, East Tamaki, Auckland 2031, New Zealand Contact: Elliot Keys T: 027 704 7719 E: elliot@acorngroup.co.nz www.acorngroup.co.nz Categories: Beverage, Confectionery/Snack Foods, Dry Grocery, Free From/Organic/Gluten & Allergy Brands: Clif, GoodnessMe, Nairn’s, Natvia, Qetoe, Camill, Enso, Exotic Food, Flying Goose, San-J

Brands: Aoraki Salmon

AL BROWN’S GENERAL STORE Shed 3, 90 Wellesley Street West, Auckland, 1010, New Zealand Contact: Mike Lawrence T: 093663977 E: orders@albrown.co.nz www.albrown.co.nz

Categories: Meat/Poultry/Small Goods/Fish, Sauces/Dressing/Condiments/Marinades/Oils Brands: Al Brown

AVRIL & CLYNE

PO Box 32289, Devonport Auckland 0744, New Zealand Contact: Andrew Clyne T: 021356971 E: andrew@avrilandclyne.com www.avrilandclyne.com Categories: Dry Grocery, Health/Beauty, Sauces/Dressing/Condiments/Marinades/Oils Brands: Anusol, Batiste Dry Shampoo, Curash, Femfresh, First Response, Hero Mighty Patch, Nair, TheraBreath, Ultrafresh, Massel, Sandhurst

ALEXANDRA FINE FOODS (2009) LTD

AFM GROUP LTD

Unit 1, 16 Dent Place Papakura, Auckland New Zealand Contact: Mike Fisher T: + 64 0800 100 307 E: mike@afmgroup.co.nz www.afmgroup.co.nz

14-16 Eric Paton Way Panmure, Auckland New Zealand Contact: Raele Kinsella T: + 64 09 570 4739 E: enquiries@alexandras.co.nz www.alexandras.co.nz

BARKER’S OF GERALDINE

ALLIANCE MARKETING

WANT TO BE IN FRONT OF THE INDUSTRY? Don’t miss out on the 2025 Buyer’s Guide.

BOOK NOW! email: info@reviewmags.com

40 I 2024 NZ Grocery Industry Buyer’s Guide

1/49 Apollo Drive, Rosedale, Albany, Auckland 0630 Contact: Karen Kenny T: +64 21 1220949 E: kkenny@alliancemarketing.co.nz www.alliancemarketing.co.nz Categories: Agency/Advertising/Marketing/PR, SMA

72 Shaw Road, Geraldine, South Canterbury, 7991, New Zealand Contact: Kathryn Love T: 0508 BARKERS E: kathryn.love@barkers.co.nz www.barkers.co.nz Categories: Beverage, Dry Grocery, Sauces/ Dressing/Condiments/Marinades/Oils Brands: Barker’s of Geraldine, Anathoth Fam, Tandoori Palace, Bonne Maman


BEE

1/4179 West Coast Road, Darfield, Darfield, Darfield, 7571, New Zealand Contact: Edward Eaton T: +64274388816 E: edward@drinkbee.co.nz www.drinkbee.co.nz Categories: Alcoholic Beverages Brands: BEE

BEARD BROTHERS

BICKFORD’S NEW ZEALAND

PO Box 104054, Lincoln North, Henderson Auckland, 0654, New Zealand Contact: Chris Bhimy T: 021 239 5958 E: chris.bhimy@bickfordsgroup.com www.bickfords.net Categories: Beverage Brands: Bickford’s

116 Stonycroft street, Camberly, Hastings Camberly, 4120, New Zealand Contact: Rob Beard T: +44274775643 E: rob.beard@beardbrothers.co.nz www.BeardBrothers.com Categories: Artisan, Chilled Brands: Beard Brothers Smallgoods

BENNETTO NATURAL FOODS 63 Cleveland Street, Edgeware, Christchurch 8013, New Zealand Contact: Lucy Bennetto T: 0210610621 E: lucy@bennetto.co.nz www.bennetto.co.nz

Categories: Confectionery/Snack Foods, Free From/Organic/Gluten & Allergy

WANT TO BE IN FRONT OF THE INDUSTRY? Don’t miss out on the 2025 Buyer’s Guide.

BOOK NOW! email: info@reviewmags.com

Brands:: Bennetto

Grocery compliant alcoholic lemonade? BEE Alcoholic Lemonade. Revolutionising NZ’s grocery alcohol offerings

drinkbee.co.nz hello@drinkbee.co.nz

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companylistings A-Z

BROTHER DESIGN BRECON HILLS

1/308, Wilsons Road North, Waltham, Christchurch, 8023, New Zealand Contact: Matt Houston T: 0508 273 266 E: admin@breconhills.co.nz

BLACKBALL SALAMI

11 Hilton Street Blackball West Coast Greymouth, West Coast, 7805, New Zealand Contact: Debbie Russ E: sales@blackballsalami.co.nz www.blackballsalami.co.nz Categories: Artisan, Chilled, Delicatessen, Free From/Organic/Gluten & Allergy, Meat/Poultry/ Small Goods/Fish Brands: Blackball Salami

WANT TO BE IN FRONT OF THE INDUSTRY? Don’t miss out on the 2025 Buyer’s Guide.

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42 I 2024 NZ Grocery Industry Buyer’s Guide

Categories: Alcoholic Beverages, Beverage, Confectionery/Snack Foods, Distribution/ Warehousing/Logistics, Dry Grocery, General Merchandise, Sauces/Dressing/Condiments/ Marinades/Oils Brands: Alpen, Ambrosia, Barratt, Barr, Batchelors, Baxters, Bendicks, Bisto, Bird’s, Branston, Brewdog, Burton’s, Cadbury, Coca Cola, Colman’s, Dr Pepper, Encona, Frank Coopers, Fray Bentos, Frys, Galaxy, Goldenfry, Grants, Guinness, Heinz, Hill, Horlicks, HP, Hula Hoops, Irn Bru, Levi Roots, Maynards Bassetts, McVities, Mighty, Nestle, Newcastle Brown, Paxo, Pot Noodle, PG Tips, Robinsons, Rowntree, Sarson’s, Strongbow, Stute, Swizzels Matlow, Taylors of Harrogate, Terry’s, Tetley, Tunnock’s, Walkers, Vimto

7 Abbey Street, Newton, Auckland, 1010 New Zealand Contact: Jenny McMillan T: 021 193 2141 E: jenny@brotherdesign.co.nz www.brotherdesign.co.nz Categories: Agency/Advertising/Marketing/ PR, Confectionery/Snack Foods, General Merchandise, Health/Beauty, Packaging

BUNDABERG BREWED DRINKS NZ LTD

Unit C3, 4 Pacific Rise, Mt Wellington, Auckland 1060, New Zealand Contact: Jamie Gordon T: +649 579 0963 E: salesNZ@bundaberg.com www.bundaberg.com Categories: Beverage Brands: Bundaberg Brewed Drinks, Royal Crown Draft Cola


A traditional snack in South American cuisine for hundreds of years. Naturally gluten free and vegan option. Ready in only 15 minutes. 100% New Zealand Cheeses. 100% Natural. It does not have any type of flavoring or preservatives. Five flavours available for Supermarkets.

CHIPA NZ

P: 027 365 0906 I E: hello@chipa.co.nz I www.chipa.co.nz


companylistings A-Z

CONFOIL NZ LTD

3 Piermark Drive, Albany, Auckland, New Zealand Contact: James Romhany T: + 64 09 415 4580 E: info@confoil.co.nz www.confoil.co.nz

CHAMPION FLOUR MILLING LTD

Level 2, 5 Cryers Road, East Tamaki, Auckland, 2013, New Zealand Contact: Corrine Taylor T: 0273344643 E: corrine.taylor@championflour.co.nz www.championflour.co.nz

Categories: Bakery, Delicatessen, Packaging, Services

CUISINANG CAPAMPANGAN LTD 36 Leafield Crescent, Henderson, Auckland, 0612, New Zealand Contact: Chris del Rosario T: 0212582721 E: chris@sorbetes.co.nz www.sorbetes.co.nz

Categories: Artisan, Free From/Organic/Gluten & Allergy, Frozen

Brands: Confoil

Brands: Gian’s Sorbetes

Categories: Artisan, Bakery, Frozen Brands:Champion, Allied Pinnacle

DELMAINE FINE FOODS LTD CREATIVE PHILOSOPHY DESIGN STUDIO

CHIPA NZ

39 Homewood Crescent, Karori, Wellington, 6012, New Zealand Contact: Mariela Porrini T: 0273650906 E: hello@chipa.co.nz www.chipa.co.nz

15/177 Hurstmere Road, Takapuna, Auckland, 0622, New Zealand Contact: Lee Philo T: 0274314484 E: lee@creativephilosophy.co.nz www.creativephilosophy.co.nz Categories: Agency/Advertising/Marketing/PR

5 Reliable Way, Mt Wellington, Auckland Contact: Customer Service T: 0800 335 624 E: enquiries@delmaine.com www.delmaine.co.nz

Categories: Beverage, Toppings & Sauces, Chilled, Antipasto Brands: Delmaine, Rosedale, Pelion, Longest Drink in Town, Tuimato

Categories: Artisan, Bakery, Delicatessen, Free From/Organic/Gluten & Allergy, Frozen Brands: CHIPA NZ

DENHEATH DESSERTS CROISSANTS AND CO (NZ) LTD

128 Rimu Road, Paraparaumu, Paraparaumu, Kapiti, 5032, New Zealand Contact: Sylvain Filliol T: +6421968848 E: sylvain@croissantsandco.co.nz www.croissantsandco.co.nz Categories: Artisan

COLLEGE HILL AGENCIES LTD 56 College Hill, Freemans Bay, Auckland Auckland, 1144, New Zealand Contact: Brian Phillimore T: 0274419050 E: brian@cha.co.nz www.cha.co.nz

Categories: Agency/Advertising/Marketing/PR, Baby Care, Beverage, Chilled, Confectionery/ Snack Foods, Dry Grocery, Frozen, SMA

3 Mill Street, Parkside, Canterbury, Timaru 7910, New Zealand Contact: Lisa Templeton T: 03 6886160 E: office@denheath.co.nz www.denheath.co.nz Categories: Bakery, Chilled, Delicatessen, Frozen Brands: Denheath

Brands: Louis French Patisserie

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44 I 2024 NZ Grocery Industry Buyer’s Guide



companylistings A-Z

DKSH NEW ZEALAND LIMITED

279 Railway Road, Milson, Palmerston North, 4414, New Zealand Contact: Amy Harper P DKSH: 06 356 5323 E: customerservice.nz@dksh.com www.dksh.co.nz Categories: SMA Brands: 3M, Lindt, Old El Paso, Chupa Chups, Nature Valley, Betty Crocker, Fibre One, Peckish, Nando’s, Maille, Mentos, Morning Fresh, McCormick, Ryvita, Jordans, Friends, Liddells, Haraway’s, Jack Link’s, Foxton Fizz, Radiant, Werther’s, Orginal Source, Jo Jo’s, Fini, Trolli, Complan, Aeroplane

ETHERIDGE TRADING

11 Wentworth Street, n/a, Wellington, 6021 New Zealand Contact: Mary Etheridge T: +6443896668 E: admin@etheridgetrading.nz www.etheridgetrading.nz Categories: Chilled, Free From/Organic/ Gluten & Allergy, Sauces/Dressing/Condiments/ Marinades/Oils Brands: The Olive Lady, Lepanto

FOGDOG LTD

Unit 9, 5 York Avenue, Mount Maunganui, Tauranga, 3116, New Zealand Contact: Brad Worthington T: 212760705 E: sales@fogdog.co.nz www.fogdog.co.nz Categories: Dry Grocery, Free From/Organic/ Gluten & Allergy Brands: Fogdog

EASI RECYCLING NZ LTD Northside Drive Whenuapai, Auckland New Zealand Contact: Jon Earnshawn T: 64 0800 342 3177 E: info@easirecycling.co.nz www.easirecycling.co.nz

FARMLAND FOODS LTD

123 Tennants Road, Bulls, Rangitikei, 4540 New Zealand Contact: Steven Young T: 063222058 E: steven.young@flf.nz www.farmlandfoods.nz Categories: Chilled, Delicatessen, Meat/ Poultry/ Small goods/ Fish Brands: Farmland, Country Pride, Bertocchi

FOSTERS HONEY COMPANY LTD 13 Norman Senn Avenue, Northland, Kaitaia, 0410, New Zealand Contact: Katie Foster T: 0272209436 E: hello@fostershoney.co.nz www.fostershoney.co.nz Categories: Artisan, Dry Grocery, General Merchandise, Health/Beauty Brands: Fosters Honey

EPIC COFFEE LTD

573 Ormiston Road, Waipu, Northland, 0582, New Zealand Contact: Dasha Skye T: +6422 043 0062 E: hello@epiccoffee.co.nz www.epiccoffee.co.nz Categories: Artisan, Beverage Brands: Epic Coffee

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46 I 2024 NZ Grocery Industry Buyer’s Guide

FEDERAL MERCHANTS & CO

33 St Johns Road, Meadowbank, Auckland, 1072, New Zealand Contact: Mark Mayers T: 095781923 E: mark.mayers@federalmerchants.co.nz www.federalmerchants.co.nz Categories: Alcoholic Beverages, Beverage Brands: Sanpellegrino, Chi, Pals, Crimson Badger, Wairau River Wines, [yellow tail] wines, Tiki Wines, Glenfiddich, Hendrick’s Gin, Fireball, Buffalo Trace, Angostura, Chang Beer

FOXTON FIZZ (1918) LTD

8 Whyte Street, Foxton 4814, New Zealand Contact: Matt Watson P DKSH: 06 356 5323 E: customerservice.nz@dksh.com www.dksh.co.nz Categories: Beverage Brands: Foxton Fizz


supermarketnews.co.nz

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companylistings A-Z

FREE TRIAL KIT

Easi Recycling NZ

info@easirecycling.co.nz www.easirecycling.co.nz Freephone: 0800 342 3177

48 I 2024 NZ Grocery Industry Buyer’s Guide

fbtech.co.nz

I 35


GIANNIS PITA BREAD LTD Cnr Sandyford & Durham Street, Sydenham, Christchurch, 8023, New Zealand Contact: Simon Rangihaeata T: 03 3791027 E: simon@giannis.co.nz www.giannis.co.nz Categories: Bakery Brands: Giannis

GLASSEYE CREEK SAUCE COMPANY

310 Wilsons Rd North, Waltham, Christchurch Canterbury, 8023, New Zealand Contact: Shane Wratt T: +64 3 352 8834 E: shane@glasseyecreek.co.nz www.glasseyecreek.co.nz Categories: Artisan, Free From/ Organic/ Gluten & Allergy, Meat/ Poultry/ Small goods/ Fish, Sauces/ Dressing/ Condiments/ Marinades/ Oils Brands: Glasseye Creek Sauce Company

GOLDEN GOOSE FOODS LTD PO Box 19981, Woolston, Christchurch Canterbury, 8241, New Zealand Contact: Joanna Williamson T: +64212266469 E: jo@goldengoose.co.nz www.howlerhotdogs.co.nz Categories: Frozen Brands: Howler Hotdogs, GFTreets

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companylistings A-Z

50 I 2024 NZ Grocery Industry Buyer’s Guide


GOOD VIBES COMPANY GOOD CHANGE

88 Clark Road, RD6, Te Puna, Tauranga, 3176, New Zealand Contact: Kristy Hunter T: 021388465 E: kristy@goodchangestore.com www.goodchangestore.com

4 Nandina Ave, East Tamaki, Auckland, 1026, New Zealand Contact: Stefan Crooks T: 021977698 E: stefan@westiefood.co.nz www.vibedrinks.co.nz

HELLO HONEY.

Categories: Beverage

Categories: Artisan, Health/Beauty, Sauces/ Dressing/Condiments/Marinades/Oils

Brands: VIBE Drinks

Categories: Dry Grocery, General Merchandise

Queenstown, New Zealand Contact: Trent Connor T: 0272467707 E: hello@hellohoney.nz www.hellohoneynewzealand.com

Brands: Hello Honey New Zealand

Brands: Good Change

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DKSH NZ LTD

P: 06 356 5323

E: CUSTOMERSERVICE.NZ@DKSH.COM

WWW.DKSH.CO.NZ

supermarketnews.co.nz

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companylistings A-Z

HONAR REFRIGERATION

HOMS ENTERPRISES LIMITED 4 Havana Key, Papamoa, Tauranga, Bay of Plenty, 3118, New Zealand Contact: Heidi Sutcliffe T: 0274547900 E: orders@nanadunnandco.co.nz www.nanadunnandco.co.nz

351 Rosebank Rd, Avondale, Avondale Auckland, Auckland, 1026, New Zealand Contact: john miller T: 021743456 E: john@honar.co.nz www.honar.co.nz Categories: Equipment Brands: Apollo, Brema, Delux, Mafirol, Tecnodom, Iarp, Hiron, True, REA

Categories: Artisan, Sauces/Dressing/ Condiments/Marinades/Oils Brands: Nana Dunn + Co

HOUSE OF FINE FOODS

PO Box 65 383, Mairangi Bay, Auckland North Island, 0632, New Zealand Contact: Robin Chang T: +64294101066 E: robin@houseff.co.nz www.houseff.co.nz Categories: Confectionery/Snack Foods, Dry Grocery, Sauces/Dressing/Condiments/ Marinades/Oils, SMA Brands: Harvest Snaps, Haribo, Kikkoman, Little Bellies, Passage Foods, Ma Baker, Darrell Lea, Park Avenue

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52 I 2024 NZ Grocery Industry Buyer’s Guide


Nature’s superfood, pure and powerful.

www.fostershoney.co.nz supermarketnews.co.nz

I 53


companylistings A-Z

Pure, single origin New Zealand Manuka honey and the only genuine Manuka honey traceable back to the very hives that produced it. High MGO+ Rating = Potent Anti-Inflammatory Antioxidant, Antiseptic & more benefits! Lab tested certified authentic New Zealand Manuka Honey

Single origin, traceable back to the very beehives that created your honey. Scan the QR code to see the exact hives that created your honey. No Glyphosate No Pesticides GMO Free

Available Grades Packed and Bulk MGO 83+ 200+ 300+ 550+ 850+ 900+ 1200+ 1500+

UMF™ 5+ 9+ 11+ 15+ 20+ 21+ 25+ 28+

54 I

HELLO HONEY. Queenstown, New Zealand

I

2024 T: NZ +64 Grocery Buyer’s Guide 27 Industry 246 7707 E: hello@hellohoney.nz

I www.hellohoneynewzealand.com


HUTCHINSONS

4/12 Kent Street, Newmarket, Auckland 1023, New Zealand Contact: Ron Curteis T: 09 529 2850 E: nzcustservice@hutchinsons.co.nz www.hutchinsons.co.nz Categories: Beverage, Chilled, Confectionery/ Snack Foods, Delicatessen, Dry Grocery, Free From/Organic/Gluten & Allergy, Fresh, Frozen, Sauces/Dressing/Condiments/Marinades/Oils Brands: Hutchinsons Cheese, Castello, Lurpak, Chrystal Fresh, Fromager d’Affinois, Gourmet Garden, Lemnos, Babybel, The Laughing Cow, Wicked Sister, Kiri, Port Salut, Trident, OXO, King Oscar, Wheelies, Golden Days, McVitie’s, Paul Newmans, Sharwoods, The Spice Tailor, Tilda, Walkers, Carr’s, Yorkshire Tea, Naked Life, Cheese Buddy

LABEL & LITHO

KIWI QUINOA

838 Taihape-Napier Road, 4792, Moawhango, Manawatu-Wanganui, 4792, New Zealand Contact: Jacqui Cottrell T: 06 388 0920 E: jacqui@kiwiquinoa.com www.kiwiquinoa.co.nz

151 Hutt Park Rd, Gracefield, Lower Hutt, 5010 New Zealand Contact: Thomas Kaffes T: 0800 425 223 E: info@label.co.nz www.label.co.nz Categories: Packaging

Categories: Artisan, Dry Grocery, Health/Beauty Brands: Kiwi Quinoa

LIVING GOODNESS LTD INZTORE

244 Selwyn Road R.D.8 Broadfield, Broadfield, Christchurch, 7678, New Zealand Contact: Kelsey Maclean T: 0273305018 E: kelsey@inztore.com www.inztore.com Categories: Retail Automation, Services, SMA

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50 Mill Road, Helensville, Auckland, 0800, New Zealand Contact: Fiona Dykes T: 0800 624 004 E: info@livinggoodness.co.nz www.livinggoodness.co.nz Categories: Artisan, Chilled, Delicatessen, General Merchandise, Health/Beauty

Add this award winning, New Zealand grown superfood to your pantry.

• Delicious nutty flavour • Gluten Free • Vegan friendly • Enjoy in salads, soups and curries • A nutritious substitute for rice or pasta

www.kiwiquinoa.co.nz

I jacqui@kiwiquinoa.com I 063880920 supermarketnews.co.nz

I 55


companylistings A-Z

MARKWELL FOODS

Level 3 D95 Ascot Avenue, Remuera, Auckland 1051, New Zealand Contact: Mark McGregor T: +64 21 309 475 E: sales@markwellfoods.co.nz www.markwellfoods.co.nz

LYRE’S SPIRIT CO.

Level 9, Wyndham Building, 1 Corporate Court,, Bundall, QLD, 4217, Australia Contact: Tim Evans T: 27 292 3518 E: tim.evans@lyres.co www.lyres.com.au

Categories: Frozen, Meat/Poultry/Small Goods/ Fish Brands: Shore Mariner, SB, Seabreeze, Top Notch

MJF BEVERAGES ANZ

159 Marua Rd, MT Wellington, Auckland 1051, New Zealand Contact: Mark Freeman T: +64 2 836 2977 E: Mark@ANZ.MJFBeverages.com www.Dilmahdrinks.co.nz Categories: Agency/Advertising/Marketing/PR, Alcoholic Beverages, Artisan, Beverage, Dry Grocery

Categories: Alcoholic Beverages, Beverage

Brands: Dilmah

Brands: Lyre’s Non-Alcoholic Spirit, Lyre’s Spirit Co, Lyre’s, Lyre’s Non-Alcoholic

MEADOW MUSHROOMS LTD MAISON THERESE

110 Stoneycroft Street, Hastings, Hawke’s Bay 4120, New Zealand Contact: Emma Bradshaw T: 0274292022 E: emma@maisontherese.co.nz www.maisontherese.co.nz Categories: Artisan, Dry Grocery, Relishes, Pickles, Vinaigrettes, Condiments, Pasta Sauces

50 Wilmers Road, Christchurch, 8025, New Zealand Contact: Steve Boulton T: +64292014420 E: steve.boulton@meadowmushrooms.co.nz www.meadowmushrooms.co.nz Categories: Chilled, Fresh, Produce Brands: Meadow Mushrooms

MOANA NEW ZEALAND

1-3 Bell Ave, Mt Wellington, Auckland, 1060, New Zealand Contact: Nicola Frampton T: 027 880 4211 E: moana_feedback@moana.co.nz www.moana.co.nz Categories: Chilled, Delicatessen, Fresh Brands: Moana New Zealand

MEYER CHEESE

MANAWA HONEY NZ

363a Mataatua Road, Ruatahuna, Bay of Plenty, 3079, New Zealand Contact: Brenda Tahi T: 073663166 E: brenda@manawahoney.co.nz www.manawahoney.co.nz Categories: Artisan, Beverage, Dry Grocery, Health/Beauty

62 Barrett Road, RD10, Hamilton, Hamilton, 3290, New Zealand Contact: Miel Meyer T: 0221695358 E: info@meyercheese.co.nz www.meyercheese.co.nz Categories: Delicatessen Brands: Meyer Cheese

MODEST BEVERAGES LIMITED

Brands: Manawa Honey NZ

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56 I 2024 NZ Grocery Industry Buyer’s Guide

Unit 19/15 Earthmover Crescent, Burbush, Hamilton, 3200, New Zealand Contact: Nerys Whelan T: +64278753177 E: info@modestbeverages.com www.modestbeverages.com Categories: Beverage Brands: Modest


NE

W

Single Origin Ceylon

Single Origin Ceylon

Single Origin Ceylon

Tea Soda

Iced Tea

Low Sugar Tea Soda

The perfect premium mixer

Experience the perfect balance of

A sophisticated soda range,

or tea cocktail this summer..

refreshment and flavour with no stevia.

naturally brewed with real tea.

For cocktail recipes, table cards and special deals, contact: Mark Freeman MJF Beverages ANZ on 027 836 2977 or info@dilmahdrinks.co.nz

dilmahdrinks.co.nz supermarketnews.co.nz

I 57


companylistings A-Z

58 I 2024 NZ Grocery Industry Buyer’s Guide


MULTICHEM NZ LTD

8 Apollo Drive, Mairangi Bay Auckland, New Zealand Contact: Multichem Sales T: + 64 09 488 0330 E: sales@multichem.co.nz www.multichem.co.nz Represented In field by Storelink Contact: 09 475 9039 info@storelink.co.nz Categories: Health/Beauty, Baby Care

MOLLY WOPPY

6/126 Lansford Crescent, Avondale, Auckland, 0600, New Zealand Contact: Alistair Parker T: 09 828 6095 E: alistair@mollywoppy.co.nz www.mollywoppy.co.nz Categories: Artisan, Bakery, Confectionery/ Snack Foods, Delicatessen, Free From/Organic/ Gluten & Allergy Brands: Molly Woppy

Brands:Ethics, Viratac, Enerlyte, Beggi, Asteroid, Nudy Rudy, Evoflex, Zinc & Castor

WANT TO BE IN FRONT OF THE INDUSTRY?

THE PEANUT BUTTER TREAT FOR DOGS

NATURES FOODS LIMITED

c/ suite 2, 13 Coles Avenue, Mt Eden, Auckland 1024, New Zealand Contact: Jono Wood T: 0220723739 E: jono@naturesfoods.co.nz www.naturesfoods.co.nz Categories: Dry Grocery Brands: Nut Brothers, Nut Butters, Mutt Butter, The peanut butter treat for dogs

Don’t miss out on the 2025 Buyer’s Guide.

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SWEET BAKED TREATS!

LOW RES IMAGE

Our delicious range of baked goods are made with the best ingredients to provide you with a consistent, high-quality product that will keep your customers coming back for more. We have a yummy retail-ready range of Slices, Cakes, Donuts, Cookie Pies, Muffins, and more. For more information, or samples, please call us on 0508 DONUTS or contact your local Sales Representative.

E yummy@originalfoods.co.nz W originalfoods.co.nz

supermarketnews.co.nz

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companylistings A-Z

Discover how – opmetrix.com

60 I 2024 NZ Grocery Industry Buyer’s Guide


ONFIRE DESIGN I BRANDING & PACKAGING NUTRITIOUS FOODS

Unit 6, 930 Great South Road, Penrose, Auckland, 1061, New Zealand Contact: Kenneth Wang T: 09 304 0253 E: kenneth@nutritiousfoods.co.nz www.sunnyhill.co.nz Categories: Dry Grocery, Frozen

2 Burns Avenue, Takapuna, Auckland, 0622, New Zealand Contact: Sam Allan T: 021 608 204 E: sam@weareonfire.co.nz www.weareonfire.co.nz

Categories: Agency/Advertising/Marketing/PR, Packaging

Brands: Sunny Hill

ORIENTAL MERCHANT

60C Leon Leicester Ave, Mt Wellington Auckland, 1060, New Zealand Contact: Kaye Coleman T: 0212734444 E: kayec@oriental.com.au https://nz.orientalmerchant.com Categories: Dry Grocery

NEW ZEALAND CREAMERIES

1 Accent Drive, East Tamaki, Auckland, 2013 New Zealand Contact: Vicky Carroll T: 021 580 162 E: vicky.carroll@talleys.co.nz www.nzcreameries.co.nz Categories: Confectionery/Snack Foods, Frozen

OPMETRIX LTD.

Level 1, 61 Mandeville Street, Riccarton Christchurch, 8149, New Zealand Contact: Matthew Evlampieff T: +64 03 374 6490 E: sales@opmetrix.com www.opmetrix.com Categories: Retail Automation, SMA Brands: Opmetrix

Brands:ABC, B2, BaiSanZu, Bullhead, Chaokoh, Chefs World, Daisho, Double Phoenix, Dragon, Erawan, Fu Lin Men, Hakubaku, Hanabi, HBS, Hengshun, Hikari, Huiji, Ibumie, Jade Phoenix, Jeenys, JML, Julies, Kang Shi Fu, Kewpie, King Coffee, Koh Kae, Kopiko, KSF, Linghams, Lotte, Mae Ploy, Masfood, Master, Mi Sedaap, Nissin, OBAP, Obento, Oldtown, Pantai, Poonsin, Ranong, S&B, Savour, Squid, Taokaenoi, TCC, TGD, Thai Moon, Totole, Valcom, Wai Wai, Wang Lao Ji, Want Want,Yeos, Yin Fa and Yoosh.

Brands: Deep South, Motueka Creamery

supermarketnews.co.nz

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companylistings A-Z

PAVÉ ORIGINAL FOODS BAKING CO

8 Stark Drive, Wigram, Christchurch, 8042, New Zealand Contact: Will Jones T: 0508 DONUTS E: yummy@originalfoods.co.nz www.originalfoods.co.nz Categories: Artisan, Bakery, Free From/ Organic/Gluten & Allergy, Frozen Brands: Original Foods Baking Co, Goofy

Ground Floor, 8 Cleveland Road, Parnell, Auckland, 1052, New Zealand Contact: Nigel Uden T: 09 302 1190 E: customerservice@pave.co.nz www.pave.co.nz Categories: Beverage, Chilled, Cleansers, Distribution/Warehousing/Logistics, Dry Grocery, General Merchandise, Health/Beauty, Services, SMA Brands: Ansell, Bakels, Benzac, Cancer Society, Cetaphil, Cleanery, Dole, Huggie, Janola, Little Lucifer, Reach, Rejuva, Softly, Sunlight, Vileda, Vitasoy, Flora, Flora ProActiv, Bertolli, Real Ease

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62 I 2024 NZ Grocery Industry Buyer’s Guide

PHARMACARE (NEW ZEALAND) LIMITED 10 John Glenn Avenue, Rosedale, Auckland, 0632, New Zealand Contact: Gretchen Low T: 0272228838 E: glow@pharmacarenz.co.nz www.pharmacarenz.co.nz Categories: Health/Beauty Brands: Nature’s Way, Radiance, Bioglan, Sambucol, BRUT, Skin Doctors, Redwin, Rosken, Invite E!, MEDI, Wart-off, KP24, Efamol, Go Natural


New Zealand handcrafted chocolate since 1925

QUEEN ANNE INDULGENCE LTD

PURE NEW ZEALAND ICE CREAM 78 Anderson Road, Wanaka, Otago 9305, New Zealand Contact: Brian Thomas T: 034437792 E: icecream@purenzicecream.co.nz www.purenzicecream.com

Categories: Artisan, Free From/Organic/Gluten & Allergy, Frozen Brands: PURE New Zealand Ice Cream

3 Craft Pl, Middleton, Christchurch, 8024, New Zealand Contact: Sarah Adams T: 033570085 E: sarah@queenanne.co.nz www.queenanne.co.nz

PURE OIL NEW ZEALAND LTD

25 Hoskyns Road, Rolleston, Christchurch, 7658, New Zealand Contact: Andy O’Malley-Mora T: 0272419141 E: andy.omalley@pureoilnz.co.nz www.thegoodoil.nz

Categories: Confectionery/Snack Foods Brands: Queen Anne Chocolates

Categories: Sauces/Dressing/Condiments/ Marinades/Oils Brands: The Good Oil

RAGLAN FOOD CO. LIMITED

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30 Nau Mai Road, Raglan, Waikato, 3295, New Zealand Contact: Sarah Phillips T: +64 275404055 E: sarah@raglanfoodco.com www.raglanfoodco.com Categories: Beverage, Chilled, Free From/ Organic/Gluten & Allergy Brands: Raglan Food Co

supermarketnews.co.nz

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companylistings A-Z

REAL FOODS LIMITED

Building 2, Level 1, 4 Pavilion Drive, Airport Oaks Mangere, Auckland, 2022, New Zealand Contact: Jeff Wacker T: 0225659272 E: jeffw@realfoods.co.nz www.realfoods.co.nz Categories: Beverage, Free From/Organic/ Gluten & Allergy Brands: Alpro, Remedy, Pure Harves, Shine+, SunReal, Fragata, realCOCO, realFOODs, Kez’s, Ravin

RIOT BRANDS

Unit 3, 29 Apollo Drive, Rosedale, North Shore, Auckland, 0632, New Zealand Contact: Tony Puppyn T: 0274672038 E: Tony.puppyn@storelink.co.nz www.riotbrands.co.nz Categories: Distribution/Warehousing/Logistics, Services, SMA Brands: OC Naturals, OC Naturals Kids, Natures Organics Fruits, MySoda, Funtime, UNDO THIS MESS, Earth Choice, Purity Sensitive, Mum, Temole Healthy Chips

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64 I 2024 NZ Grocery Industry Buyer’s Guide

RJ’S CONFECTIONERY (NZ) LIMITED

5 Tiro Tiro Road, Levin, Levin, Horowhenua 5540, New Zealand Contact: Amy Law T: 0212225666 E: amy@rjs.nz www.rjs.nz Categories: Confectionery/Snack Foods Brands: RJ’s Licorice, Fabulicious, Black Knight, Oddfellows, Mackintosh’s, Heards, Lifesavers


ROLLEX GROUP

415 Cuba St, Alicetown, Lower Hutt, 5010, New Zealand Contact: Don Creighton T: 64 4 4999 483 E: rollex@rollexgroup.com www.rollexgroup.com Categories: Delicatessen, Equipment, Fresh, Packaging Brands: E-water, Bizerba, Eloma, Meiko, Kolbe, Fabbri Group, Perfect Fry, Valko, Nuttal, Roastrunner, Italian Pack, Webomatic, Jaw Feng

SOUTHERN LINK AGENCIES LTD

SAN REMO

9 Southpark Place, Penrose, Auckland, New Zealand Contact: Customer Service T: +64 0800 109 997 E: customerservice@sanremo.co.nz www.sanremo.co.nz

329 TeMoana Road, Pleasant Valley, Geraldine, Timaru, 7991, New Zealand Contact: Jackie Nelson T: 027 435 7398 E: info@southernlink.net.nz www.southernlink.co.nz Categories: SMA

Categories: Dry Grocery Brands: San Remo, Suimin, Fantastic

STORELINK

Unit 103, 29 Apollo Drive, Rosedale, Auckland 0632, New Zealand Contact: Tony Puppyn T: 0274670238 E: Tony.puppyn@storelink.co.nz www.Storelink.co.nz

RUM AND QUE LIMITED Contact: Matt Melville T: 0211418449 E: sales@rumandque.com www.rumandque.com

Categories: Artisan, Dry Grocery, Sauces/ Dressing/Condiments/Marinades/Oils Brands: Rum and Que Ltd

SOLOMONS GOLD

Categories: SMA

P.O. Box 14227, Tauranga Glenn Yeatman gyeatman@c-corpnz.co.nz 07 574 3022 www.solomonsgold.co.nz

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SURGE SMC LTD STRIKEFORCE

Level 5, 135 Broadway, Newmarket, Auckland, 1023, New Zealand Contact: Hamish Wright T: 09 600 1450 E: hamish@strikeforcenz.co.nz www.strikeforcenz.co.nz Categories: SMA

160 State Highway 2, Lansdowne Masterton 5810, Po Box 439, Masterton, Masterton, 5810 New Zealand Contact: Anthony Trilford T: +6421436360 E: accounts@surgesmc.co.nz www.surgesmc.co.nz Categories: Agency/Advertising/Marketing/PR, SMA

TALLEY’S LIMITED

1 Ward Street, Port Motueka, Nelson, 7143 New Zealand Contact: Vicky Carroll T: 021 580 162 E: vicky.carroll@talleys.co.nz www.talleys.co.nz Categories: Frozen, Meat/Poultry/Small Goods/ Fish, Produce Brands: Talley’s, Motueka Creamery

Brands: Hansells, Horleys, Venerdi, Isey Skyr, Makikihi Fries, Howler Vegan & Gluten Free Hotdogs, Living Goodness, Global Cuisine, Baby Steps, Sugarless Confectionery, Verkerks, Rocket & Taylor Preston.

TRANSCONTINENTAL NEW ZEALAND (TC)

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42B Tawa Drive, Albany, Auckland, 0632 New Zealand Contact: Donald LEE T: 021 481245 E: donald.lee@tc.tc www.tc-nz.com Categories: Packaging

email: info@reviewmags.com

Pancakes | Crepes | Mini Pancakes | Blinis

Gluten free & vegan options | Delivered frozen | Reduce waste supermarketnews.co.nz

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TOKYO FOOD LTD

Unit A 37-41 Carbine Rd, Mt Wellington Auckland, 1060, New Zealand Contact: Mark Whiteman T: +64 9 570 5792 E: akl_mark.w@tokyofood.co.nz www.tokyofood.co.nz/en/home-eng/ Categories: Chilled, Confectionery/Snack Foods, Distribution/Warehousing/Logistics, Frozen, Sauces/Dressing/Condiments/ Marinades/Oils

VAN DYCK FINE FOODS LTD

Brands: mama san, Morinaga, Kewpie, Lotte, Sappe, Takara, Orion, Besbite, Every Time, House, Tokyo Wonton

UNITED FISHERIES

50-58 Parkhouse Road, Sockburn Christchurch, 8443, New Zealand Contact: Jason Sare T: 021529038 E: jrs@unitedfisheries.co.nz www.unitedfisheries.co.nz Categories: Frozen, Meat/Poultry/Small Goods/ Fish

49 Corbett Road, Bell Block, New Plymouth, New Plymouth, 4312, New Zealand Contact: Zara Ryan T: 0274544573 E: zara.ryan@vandyck.co.nz www.marcels.co.nz Categories: Bakery, Free From/Organic/Gluten & Allergy Brands: Marcel’s Pancakes, Marcel’s Crepes, Marcel’s Blinis

TOLLESBURY ENTERPRISES LTD 20a Peters Way, Silverdale, Auckland, 0932 New Zealand Contact: Stu Meadows T: 09 4210190 E: info@tollesbury.co.nz www.tollesbury.co.nz

Categories: Distribution/Warehousing/Logistics, General Merchandise, Pest Control Brands: easytrap pest control, Dr Beckmann laundry & household cleaning, Intruder, The Better Mousetrap

VENERDI

URBAN FOOD GROUP LIMITED

UNDER THE INFLUENCE

76 Alford Street, Waterview, Auckland, 1026, New Zealand Contact: Zelda Layne T: 021818234 E: undertheinfluence.sauces@gmail.com undertheinfluence.co.nz

147b mahoe Street, Melvile, Hamilton, 3206, New Zealand Contact: Antony Bearman T: +6422 509 6388 E: antony@urbanfoodco.co.nz www.urbanfoodco.co.nz

Brands: Gluten Freedom, Venerdi

Brands: The Chef Project, Beast Mode, Coatings, ONE Essentials

WEDDERBURN

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BOOK NOW! email: info@reviewmags.com

70 I 2024 NZ Grocery Industry Buyer’s Guide

Categories: Artisan, Bakery, Free From/Organic/ Gluten & Allergy

Categories: Artisan, Dry Grocery, Free From/ Organic/Gluten & Allergy

Categories: Artisan, Confectionery/Snack Foods, Dry Grocery, Free From/Organic/Gluten & Allergy, Sauces/Dressing/Condiments/ Marinades/Oils Brands: Under The Influence

33a Cartwright Road, Kelston, Auckland, 0602, New Zealand Contact: Prashin Poovelil T: 09 813 5481 E: prashin@venerdi.co.nz www.venerdi.co.nz

14 Vestey Drive, Mt Wellington, Auckland, 1060 New Zealand Contact: Vernon Herbert T: 0800 800379 E: enquiries@wedderburn.co.nz www.wedderburn.co.nz/ Categories: Equipment, Packaging, POS, Services Brands: Wedderburn, DIGI, Teraoka, Biro, Vibra, Tanita, HT Barnes


No Sugar No Added preservatives No artificial Colours Plant based Ambient

2023 Winner Outstanding Food Producer Award 2023 Winner NZ Artisan Food Award So Hot is a “shareable heat” perfect for sharing with the mild lover to the heat seeker. Not Hot is the one for you if you can’t take the heat but still want great flavour. undertheinfluence.co.nz

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WILD CHEF

WAHIKI LIMITED

139 Wairau Road, Wairau, Auckland, 0627 New Zealand Contact: Haman Shahpari T: 0800 924 454 E: haman@wahiki.co.nz www.wahiki.co.nz

8 Wall Place, Kenepuru, Porirua, 5022, New Zealand Contact: Jennifer Lang T: 04 3881998 E: jennifer@wildchef.co.nz www.wildchef.co.nz

Categories: Artisan, Free From/Organic/Gluten & Allergy, Frozen

Categories: Artisan, Free From/Organic/Gluten & Allergy, Frozen

Brands: Wahiki

Brands: Wild Chef

WILLIAM AITKEN

Level 1 Suite 3, 399 New North Road, Kingsland, Auckland, 1021, New Zealand Contact: Rachel Murrell T: 027 495 0302 E: wilait@wilait.com www.williamaitken.co.nz Categories: Beverage, Dry Grocery Brands: Lupi, Azalea, Bertolli, Crespo, SunMaid, Aqa Lite, No Ugly, Sidekick Soda, Karajoz coffee, Bosisto’s

WAIHEKE HERBS

Unit 7, 29 Neilpark Drive, East Tamaki, East Tamaki, Auckland, Auckland, 2013, New Zealand Contact: Waiheke Herbs T: 0210363243 E: info@waihekeherbs.co.nz www.waihekeherbs.co.nz Categories: Artisan, Chilled, Delicatessen, Fresh

THE WILD FERMENTARY

30 Otau Mountain Road, Clevedon, Auckland, 2585, New Zealand Contact: Kelli-Jo Walker T: +6421883562 E: kelli@thewildfermentary.co.nz www.thewildfermentary.co.nz Categories: Artisan, Beverage, Chilled, Free From/Organic/Gluten & Allergy, Health/Beauty, Sauces/Dressing/Condiments/Marinades/Oils

WESTIE FOOD GROUP

7 Timothy Place, Rosebank, Avondale, Auckland, 1026, New Zealand Contact: Stefan Crooks pantone black pantone 716 4 colour process T: 021977698 C0 / M63 / Y100 / K0 E: stefan@westiefood.co.nz www.westiefood.co.nz

WEST INDIES SPICE TRADERS LTD

225 Collingwood Street, Nelson, New Zealand Contact: David Phillips T: + 64 027 263 7400 E: dave@windiestrading.com www.windiestrading.com Brands: Royal Jamaican Ginger Beer, Walkswood, Pickaepeppa

Brands: The Wild Fermentary - Kefir Soda & Kefir Shots rgb R 236 / G122 / B8 html ec7a08

Categories: Bakery, Chilled Brands: LA baguette, Westie, Kauri Kitchen, Cafe Style

WOODLAND HONEY 2008 LTD

602 Port Charles Road, Waikawau, Coromandel, 3584, New Zealand Contact: Elizabeth Mackenzie T: 0273575739 E: elizabeth@woodlandhoney.co.nz www.woodlandhoney.co.nz Categories: Artisan, Free From/Organic/Gluten & Allergy, Health/Beauty

Want to be in front of the industry? Don’t miss out on the 2025 Buyer’s Guide. BOOK NOW! email: info@reviewmags.com

72 I 2024 NZ Grocery Industry Buyer’s Guide

Brands: Woodland’s Organic Honey


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brandlistings # [yellow tail] wines 3M

Federal Merchants & Co DKSH New Zealand Limited

A ABC Acidex Aeroplane Al Brown Alexandra’s Allied Pinnacle Alpen Alpro Ambrosia Anathoth Fam Angostura Ansell Anthisan Anusol Aoraki Salmon Apollo Aqa Life Asahi Azalea

Oriental Merchant AFT Pharmaceuticals DKSH New Zealand Limited Al Brown’s General Store Alexandra Fine Foods Champion Flour Milling Ltd Brecon Hills Real Foods Ltd Brecon Hills Barker’s of Geraldine Federal Merchants & Co Pave Ltd AFT Pharmaceuticals Avril & Clyne Aoraki Salmon Honar Refrigeration Ltd William Aitken Tokyo Food Co Ltd William Aitken

B B2 Baby Steps Babybel BaiSanZu Bakels Barker’s of Geraldine Barr Barratt Batchelors Batiste Dry Shampoo Baxters Beard Bros BEE Bendicks Bennetto Benzac Bertocchi Bertolli Bertolli Betty Crocker Bickford’s Bioglan Bird’s Biro Bisto Bizerba Black Knight Blackball Salami Bonne Maman Bosisto’s Bourbon Branston Brema Brewdog BRUT Buffalo Trace Bullhead Bundaberg Brewed Drinks Burton’s

Oriental Merchant Surge SMC Ltd Hutchinsons Oriental Merchant Pave Ltd Barker’s of Geraldine Brecon Hills Brecon Hills Brecon Hills Avril & Clyne Brecon Hills Beard Brothers Smallgoods BEE Brecon Hills Bennetto Natural Foods Pave Ltd Farmland Foods Ltd Pave Ltd William Aitken DKSH New Zealand Limited Bickford’s New Zealand Pharmacare (New Zealand) Limited Brecon Hills Wedderburn Brecon Hills Rollex Group RJ’s Confectionery (NZ) Limited Blackball Salami Barker’s of Geraldine William Aitken Tokyo Food Co Ltd Brecon Hills Honar Refrigeration Ltd Brecon Hills Pharmacare (New Zealand) Limited Federal Merchants & Co Oriental Merchant Bundaberg Brewed Drinks NZ Ltd Brecon Hills

C Cadbury Cafe Style Camill Cancer Society Carr’s Castello Cetaphil Champion Chang Beer Chaokoh Cheese Buddy Chefs World Chi

Brecon Hills Westie Food Group Acorn Group Ltd Pave Ltd Hutchinsons Hutchinsons Pave Ltd Champion Flour Milling Ltd Federal Merchants & Co Oriental Merchant Hutchinsons Oriental Merchant Federal Merchants & Co

74 I 2024 NZ Grocery Industry Buyer’s Guide

CHIPA NZ Choya Chrystal Fresh Chupa Chups Cleanery Clif Coca Cola Colman’s Como Complan Confoil Country Pride Crespo Crimson Badger Crystaderm Curash

CHIPA NZ Tokyo Food Co Ltd Hutchinsons DKSH New Zealand Limited Pave Ltd Acorn Group Ltd Brecon Hills Brecon Hills Tokyo Food Co Ltd DKSH New Zealand Limited Confoil NZ Ltd Farmland Foods Ltd William Aitken Federal Merchants & Co AFT Pharmaceuticals Avril & Clyne

D-E Daisho Dassai Deep South Delux DIGI Dilmah Dole Double Phoenix Dr Beckmann Dr Pepper Dragon E-water Earth Choice Easytrap pest control Efamol Eloma Encona Enso Epic Coffee Erawan Ethics Exotic Food

Oriental Merchant Tokyo Food Co Ltd New Zealand Creameries Honar Refrigeration Ltd Wedderburn MJF Beverages ANZ Pave Ltd Oriental Merchant Tollesbury Enterprises Ltd Brecon Hills Oriental Merchant Rollex Group Riot Brands Tollesbury Enterprises Ltd Pharmacare (New Zealand) Limited Rollex Group Brecon Hills Acorn Group Ltd Epic Coffee Oriental Merchant Multichem NZ Ltd Acorn Group Ltd

F Fabbri Group Rollex Group Fabulicious RJ’s Confectionery (NZ) Limited Fantastic San Remo Farmland Farmland Foods Ltd Femfresh Avril & Clyne Fibre One DKSH New Zealand Limited Fini DKSH New Zealand Limited Finishing Touch Flawless Avril & Clyne Fireball Federal Merchants & Co First Response Avril & Clyne Fishers Bakery Action Food Marketing Group (AFM Group) Flora Pave Ltd Flora ProActiv Pave Ltd Flying Goose Acorn Group Ltd Fogdog Fogdog Ltd Fosters Honey Fosters Honey Company Ltd Foxton Fizz DKSH New Zealand Limited Foxton Fizz Foxton Fizz (1918) Ltd Fragata Real Foods Ltd Frank Coopers Brecon Hills Fray Bentos Brecon Hills Friends DKSH New Zealand Limited Fromager d’Affinois Hutchinsons Frys Brecon Hills Fu Lin Men Oriental Merchant Funtime Riot Brands

G Galaxy Brecon Hills GFTreets Golden Goose Foods Ltd Gian’s Gian’s Sorbetes Giannis Giannis (Lahmajour Co Ltd) Glasseye Creek Sauce Company Glasseye Creek Foods Ltd Glenfiddich Federal Merchants & Co Global Cuisine Surge SMC Ltd Go Natural Pharmacare (New Zealand) Limited Golden Days Hutchinsons Goldenfry Brecon Hills Good Change Good Change

GoodnessMe Goofy Gourmet Garden Grants Guinness

Acorn Group Ltd Original Foods Baking Co Hutchinsons Brecon Hills Brecon Hills

H-I Hakubaku Hanabi Haraway’s Haribo Harvest Snaps HBS Heards Heinz Hello Honey New Zealand Hendrick’s Gin Hengshun Hikari Hikari Miso Hill Hiron Histaclear Horleys Horlicks House Howler Hotdogs Howler Hotdogs HP HT Barnes Huggie Huiji Hula Hoops Hutchinsons Cheese Hylo Iarp Ibumie Ibuprofen Tab Intruder Invite E! Irn Bru Isey Skyr Italian Pack

Oriental Merchant Oriental Merchant DKSH New Zealand Limited House of Fine Foods House of Fine Foods Oriental Merchant RJ’s Confectionery (NZ) Limited Brecon Hills Hello Honey Federal Merchants & Co Oriental Merchant Oriental Merchant Tokyo Food Co Ltd Brecon Hills Honar Refrigeration Ltd AFT Pharmaceuticals Surge SMC Ltd Brecon Hills Tokyo Food Co Ltd Golden Goose Foods Ltd Surge SMC Ltd Brecon Hills Wedderburn Pave Ltd Oriental Merchant Brecon Hills Hutchinsons AFT Pharmaceuticals Honar Refrigeration Ltd Oriental Merchant AFT Pharmaceuticals Tollesbury Enterprises Ltd Pharmacare (New Zealand) Limited Brecon Hills Surge SMC Ltd Rollex Group

J-K Jack Link’s DKSH New Zealand Limited Jade Phoenix Oriental Merchant Janola Pave Ltd Japan Prestige Sake Association Tokyo Food Co Ltd Jaw Feng Rollex Group Jeenys Oriental Merchant JML Oriental Merchant Jo Jo’s DKSH New Zealand Limited Jordans DKSH New Zealand Limited Julies Oriental Merchant Kang Shi Fu Oriental Merchant Karajoz Coffee William Aitken Kauri Kitchen Westie Food Group Kefir Shots The Wild Fermentary Kefir Soda The Wild Fermentary Kewpie Oriental Merchant Kewpie Tokyo Food Co Ltd Kez’s Real Foods Ltd Kikkoman House of Fine Foods King Coffee Oriental Merchant King Oscar Hutchinsons Kiri Hutchinsons Koh Kae Oriental Merchant Kolbe Rollex Group Kopiko Oriental Merchant KP24 Pharmacare (New Zealand) Limited KSF Oriental Merchant Kubota Tokyo Food Co Ltd

L LA Baguette Label & Litho Lemnos Lepanto Levi Roots Liddells

Westie Food Group Label & Litho Hutchinsons Etheridge Trading Brecon Hills DKSH New Zealand Limited


brandlistings Lifesavers Lindt Linghams Lipo-Sachets Little Bellies Little Lucifer Living Goodness Longopac Loraclear Lotte Lotte Louis French Patisserie Lupi Lurpak Lyre’s Lyre’s Non-Alcoholic Lyre’s Non-Alcoholic Spirit Lyre’s Spirit Co

RJ’s Confectionery (NZ) Limited DKSH New Zealand Limited Oriental Merchant AFT Pharmaceuticals House of Fine Foods Pave Ltd Surge SMC Ltd Easi Recycling AFT Pharmaceuticals Oriental Merchant Tokyo Food Co Ltd Croissants and Co (NZ) Ltd William Aitken Hutchinsons Lyre’s Spirit Co. Lyre’s Spirit Co. Lyre’s Spirit Co. Lyre’s Spirit Co.

M-N Ma Baker House of Fine Foods Mackintosh’s RJ’s Confectionery (NZ) Limited Macy & Tailor Action Food Marketing Group (AFM Group) Mae Ploy Oriental Merchant Mafirol Honar Refrigeration Ltd Maille DKSH New Zealand Limited Makikihi Fries Surge SMC Ltd Mama San Tokyo Food Co Ltd Manawa Honey NZ Manawa Honey NZ Marcel’s Van Dyck Fine Foods Markwell Foods Tokyo Food Co Ltd Masfood Oriental Merchant Massel Avril & Clyne Master Oriental Merchant Maxiclear AFT Pharmaceuticals Maxigesic AFT Pharmaceuticals Maynards Bassetts Brecon Hills McCormick DKSH New Zealand Limited McVitie’s Hutchinsons McVities Brecon Hills Meadow Mushrooms Meadow Mushrooms Ltd MEDI Pharmacare (New Zealand) Limited Meiko Rollex Group Mentos DKSH New Zealand Limited Merries Tokyo Food Co Ltd Meyer Cheese Meyer Cheese Mi Sedaap Oriental Merchant Mighty Brecon Hills Moana Moana New Zealand Modest Modest Beverages Limited Molly Woppy Molly Woppy Moor Action Food Marketing Group (AFM Group) Morinaga Tokyo Food Co Ltd Morning Fresh DKSH New Zealand Limited Motueka Creamery Talley’s Mr. Brownie Action Food Marketing Group (AFM Group) Mt Cook Alpine Salmon Tokyo Food Co Ltd Mum Riot Brands MySoda Riot Brands Nair Avril & Clyne Nairn’s Acorn Group Ltd Naked Life Hutchinsons Nana Dunn + Co HOMS Enterprises Ltd Nando’s DKSH New Zealand Limited Nature Valley DKSH New Zealand Limited Nature’s Way Pharmacare (New Zealand) Limited Natures Organics Fruits Riot Brands Natvia Acorn Group Ltd Nestle Brecon Hills New Zealand King Salmon Tokyo Food Co Ltd Newcastle Brown Brecon Hills Nissin Oriental Merchant No Ugly William Aitken Nuttal Rollex Group

O OBAP Obento OC Naturals OC Naturals Kids Oddfellows

Oriental Merchant Oriental Merchant Riot Brands Riot Brands RJ’s Confectionery (NZ) Limited

Old El Paso Oldtown Opmetrix Orginal Source Original Foods Baking Co Orion Otafuku OXO Oyatsu Company

DKSH New Zealand Limited Oriental Merchant Opmetrix, by Commerce Vision DKSH New Zealand Limited Original Foods Baking Co Tokyo Food Co Ltd Tokyo Food Co Ltd Hutchinsons Tokyo Food Co Ltd

P-R Pals Federal Merchants & Co Pantai Oriental Merchant Paracetamol Tab AFT Pharmaceuticals Park Avenue House of Fine Foods Passage Foods House of Fine Foods Paul Newmans Hutchinsons Paxo Brecon Hills Peckish DKSH New Zealand Limited Perfect Fry Rollex Group PG Tips Brecon Hills Poonsin Oriental Merchant Port Salut Hutchinsons Pot Noodle Brecon Hills Pure Harvest Real Foods Ltd PURE New Zealand Ice Cream PURE New Zealand Ice Cream Limited Purity Sensitive Riot Brands Qetoe Acorn Group Ltd Queen Anne Chocolates Queen Anne Indulgence Ltd Radiance Pharmacare (New Zealand) Limited Radiant DKSH New Zealand Limited Raglan Food Co Raglan Food Co. Limited Ranong Oriental Merchant Ravin Real Foods Ltd REA Honar Refrigeration Ltd Reach Pave Ltd Real Ease Pave Ltd realCOCO Real Foods Ltd realFOODs Real Foods Ltd Redwin Pharmacare (New Zealand) Limited Rejuva Pave Ltd Remedy Real Foods Ltd RJ’s Licorice RJ’s Confectionery (NZ) Limited Roastrunner Rollex Group Robinsons Brecon Hills Rocket Surge SMC Ltd Rosken Pharmacare (New Zealand) Limited Rowntree Brecon Hills Royal Crown Draft Cola Bundaberg Brewed Drinks NZ Ltd Rum and Que Rum and Que Limited Ryvita DKSH New Zealand Limited

S S&B S&B Sambucol San Remo San-J Sandhurst Sanpellegrino Sappe Sapporo Sarson’s Savour SB Sea Cuisine Seabreeze Sharwoods Shine+ Shirataki Sake Brewery Shore Mariner Sidekick Soda Skin Doctors Softly Solomons Gold Squid Strongbow Stute Sugarless Confectionery Suimin Sun Rice

Oriental Merchant Tokyo Food Co Ltd Pharmacare (New Zealand) Limited San Remo Acorn Group Ltd Avril & Clyne Federal Merchants & Co Tokyo Food Co Ltd Tokyo Food Co Ltd Brecon Hills Oriental Merchant Markwell Foods Tokyo Food Co Ltd Markwell Foods Hutchinsons Real Foods Ltd Tokyo Food Co Ltd Markwell Foods William Aitken Pharmacare (New Zealand) Limited Pave Ltd Solomons Gold Oriental Merchant Brecon Hills Brecon Hills Surge SMC Ltd San Remo Tokyo Food Co Ltd

Sun Valley Rice Sunlight SunMaid Sunny Hill Suzumo Swizzels Matlow

Tokyo Food Co Ltd Pave Ltd William Aitken Nutritious Foods Tokyo Food Co Ltd Brecon Hills

T Takaokaya Takara Talley’s Tandoori Palace Tanita Taokaenoi Taylor Preston Taylors of Harrogate TCC Tecnodom Temole Healthy Chips Teraoka Terry’s Tetley TGD Thai Moon The Better Mousetrap The Good Oil The Laughing Cow The Olive Lady The Spice Tailor The Wild Fermentary The Wild Fermentary The Wild Fermentary Tiki Wines Tilda Top Notch Totole Trident Trolli Tunnock’s

Tokyo Food Co Ltd Tokyo Food Co Ltd Talley’s Limited Barker’s of Geraldine Wedderburn Oriental Merchant Surge SMC Ltd Brecon Hills Oriental Merchant Honar Refrigeration Ltd Riot Brands Wedderburn Brecon Hills Brecon Hills Oriental Merchant Oriental Merchant Tollesbury Enterprises Ltd Pure Oil New Zealand Ltd Hutchinsons Etheridge Trading Hutchinsons The Wild Fermentary The Wild Fermentary The Wild Fermentary Federal Merchants & Co Hutchinsons Markwell Foods Oriental Merchant Hutchinsons DKSH New Zealand Limited Brecon Hills

U-Z Uchibori Ultrafresh Under The Influence UNDO THIS MESS United Fish Co Valcom Valko Venerdi Venerdi Verkerks Verkerks Verkerks VIBE Drinks Vibra Vileda Vimto Vitasoy Wai Wai Wairau River Wines Walkers Walkers Wang Lao Ji Want Want Wart-off Webomatic Wedderburn Werther’s Westie Westie Food Group Westie Pies Wheelies Wicked Sister Wild Chef Woodland’s Organic Honey Yamasa Yeos Yin Fa Yoosh Yorkshire Tea

Tokyo Food Co Ltd Avril & Clyne Under The Influence Riot Brands United Fisheries Ltd Oriental Merchant Rollex Group Surge SMC Ltd Venerdi Ltd A Verkerk Ltd A Verkerk Ltd Surge SMC Ltd Good Vibes Wedderburn Pave Ltd Brecon Hills Pave Ltd Oriental Merchant Federal Merchants & Co Brecon Hills Hutchinsons Oriental Merchant Oriental Merchant Pharmacare (New Zealand) Limited Rollex Group Wedderburn DKSH New Zealand Limited Westie Food Group Cafe Style Westie Food Group Hutchinsons Hutchinsons Wild Chef Woodland Honey 2008 Ltd Tokyo Food Co Ltd Oriental Merchant Oriental Merchant Oriental Merchant Hutchinsons

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