August 2019 • Vol. 12 No. 8
$
10.95
sales&merchandising (see page 22)
Premium NZ Butter based pastry with superior functionality. Perfect for Busy Bakers.
www.alliedpinnacle.com
editorialcomment IS THERE A PLACE FOR MICRO-GROCERY IN NZ? and personalised service with a small range of carefully curated products that really acts as an ‘extension of their customers’ own kitchens’. Similar to the likes of Huckleberry in New Zealand, the smaller format stores are often catering to customers who place priority on provenance, authenticity and transparency, in particular customers who want ‘free-from’ and ‘better-for-you’ products. A markettype store is definitely not a new concept, considering it is how grocery started, but it has seen a resurgence in the past year. Small quantities of produce and centre-store products help cut down on waste. One micro-grocer even offers old-school house accounts where family members settle the tab at the end of the week to encourage multiple visits. Micro stores in urban areas also offer opportunities for senior citizens to be independent with it being available to them within a safe walking distance from homes and retirement villages. But are these store formats the future of retail grocery? Another concept that launched late last year was Morsl, a line of micro-markets
Sarah Mitchell Editorial Director
sarah@reviewmags.com
Small neighbourhood grocers or the old ‘corner stores’ are popping up in urban areas around the USA, where young ‘foodies’ are flocking to find local produce, artisan condiments and unique offerings. Many of these ‘micro grocers’ have suggestion boxes where customers can request products they want to try, and they appear in store just a week later. Microgrocery stores seem to be a step up from farmers markets, and are slowly becoming known for their relaxed
diarynotes
located in several corporate offices across Australia following successful implementation in businesses like Amazon, Nestlé and Unilever. It is a fully automated self-serve, food and drink marketplace focused on healthy options to improve employee wellness through better-for-you eating choices and maximise productivity with onsite convenience. Morsl was created by Kyra Borland, a former banker in Singapore who was frustrated by the lack of healthy food options around her office. Borland conducted extensive research to find a better solution to the vending machine which led her to a micro-market concept. There is a selection of over 300 nutritious meals, snacks and drinks and is available 24/7. Once items are selected, employees proceed to the self-checkout kiosk and can simply scan and pay. Similarly, store-within-a-store concepts are also opening within supermarkets, for customers to easily access lunch or dinner items without having to go around aisle by aisle. Going small also means smaller investment financially, for example, Green Zebra Grocery in the USA, a fully fitted out store will cost about $1.5million to build but a micro Zebra will only require some shelving and a refrigeration unit costing little more than $7,000. Just food for thought.
October 05 – 09: Anuga 2019 October 29 – 31: Gulfood Manufacturing 2019
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SupermarketNews is published under license. Please direct all enquiries and correspondence to SupermarketNews. The opinions and material published in this edition of SupermarketNews are not necessarily those of the publishers unless specifically stated. All material in this publication is copyright and may only be reproduced with the consent of the publisher. Copyright 2019
ISSN No.
Peter Mitchell, peter@reviewmags.com Tania Walters, tania@reviewmags.com Kieran Mitchell, kieran@reviewmags.com Sarah Mitchell, sarah@reviewmags.com Caitlan Mitchell, caitlan@reviewmags.com Ed Scott, ed@reviewmags.com Felicity-Anne Flack, felicity@reviewmags.com Raymund Sarmiento, raymund@reviewmags.com Ciaran Carroll, kez@reviewmags.com
1173-3365
Suite 9, Level 3, 20 Augustus Tce, Parnell, Auckland. PO Box 37140 Parnell, Auckland Tel (09) 3040142 Fax (09) 3772794
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Contact us for information on the benefits of membership: katherine.rich@fgc.org.nz • Networking • Industry Updates • Conference and Events • Education and Training • Advocacy and Law Reform
food& grocery COUNCIL NEW ZEALAND
www.fgc.org.nz
October 01 – 05: World Dairy Expo, USA
departments
CHAIRMAN PUBLISHER GENERAL MANAGER EDITORIAL DIRECTOR EDITOR EDITORIAL STAFF ADVERTISING SALES SENIOR DESIGNER GRAPHIC DESIGNER
The Food and Grocery Council is an industry association for grocery suppliers providing members networking, events, industry information and strong advocacy.
Enjoy the issue.
October 31 – 03: Taste of Auckland
04 News 10 Auckland Food Show 16 Store of the Month 22 SMA feature 30 Vegan Cheeses
ATTENTION GROCERY SUPPLIERS
OWNED
food& grocery COUNCIL NEW ZEALAND
The NEW ZEALAND BEVERAGE COUNCIL is an industry association whose members cover all aspects of the non-alcoholic beverage market both in New Zealand and the export markets. The Council members are spread throughout New Zealand and come together annually for an industry conference that covers industry issues and is addressed by international speakers. The organisation monitors product quality and sets standards for the industry and runs national competitions and awards.
THE NEW ZEALAND BEVERAGE COUNCIL (NZBC) P.O. Box 47, AUCKLAND 1140, New Zealand. Email: info@nzbc.nz Phone: +64 9 309 6100 DDI: +64 9 302 9932
INTRODUCING! THE BIG NEW THING IN MARSHMALLOWS THE MOST IRRESISTIBLY SOFT AIR PUFFED MARSHMALLOWS
We are committed to delivering the lightest, fluffiest and puffiest marshmallows you’ll ever pop in your mouth! What makes So Soft Marshmallows so special is that each and everyone of our irresistible soft mallows are air-puffed to perfection. Made with no artificial colours or flavours. For all grocery enquiries please contact your local Alliance Marketing rep at
info@alliancemarketing .co.nz or ph 09 2639466 Whether you’re toasting them, dunking them, whipping them or smashing them into your mouth by the handful, do yourself a favour and choose
the lightest, fluffiest, puffiest marshmallows around.
August 2019
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news SOLAR POWERED
Thanks to an abundance of Hawke’s Bay sunlight, Arataki Honey looks to halve its annual power bill. The family-owned business, which celebrates its 75th
birthday this year, is investing in a solar power installation at its production plant in Havelock North. Managers Pam and Rhys Flack said the move to solar energy is another important step in Arataki’s commitment towards improving its environmental footprint. “Arataki is also making processing changes to favour daytime power usage, rather than at night to maximise the benefits of the installation,” said Flack. “We’re aiming to halve our $50,000 annual power bill with around seven-years payback on the capital cost.” Arataki bees produce over 1000 tonne of honey for domestic and export markets and Arataki Honey is New Zealand’s top honey brand. “We can all play a part in working towards a goal of national carbon neutrality. “The more industries and businesses that take advantage of the benefits of solar power, the less demand on national power generation.” n
CAGE-FREE FUTURE Allied Pinnacle has announced that they are moving to 100 percent cage-free eggs throughout its supply chain. By 2023, the plan is to rid the chain of caged eggs in a move to save 130,000 hens from battery cages. Allied currently uses more than 40 million eggs every year, a substantial undertaking, and a forward-thinking initiative given the processes involved. “We will be working closely with our egg suppliers, and customers, to continue the phasing out of caged-eggs. We are confident we can achieve our target of one hundred percent cage-free eggs by 2023,” said James Ajaka, Allied Pinnacle CEO. n
TOP BUTCHER ANNOUNCED Greg Egerton from Countdown Dunedin Central has won the prestigious Alto Butcher of the Year title and Cherise Redden from Countdown Meat & Seafood was crowned ANZCO Foods Butcher Apprentice at the Grand Final which took place in Auckland. Following tightly fought regional competitions in Auckland, Wellington, Christchurch and Dunedin, involving over 44 competitors, the six butchers and eight apprentices in the two categories went head-to-head in a battle of the butchers before the winners were announced. The competitors were required to show their cutting skills in a two-hour
test of skills, nerve and expertise. The Alto Butcher competitors were given all mystery cuts five minutes before the competition which included; an eleven-rib forequarter of lamb, a pork shoulder, a duck and a wild rabbit allowing them to create their ultimate wish-list of value-added cuts. Aside from the glory and satisfaction of winning these respected awards, Egerton and Redden will receive an all-expenses paid international study tour to Sacramento, a knife set and the trophies. Redden will also get a spot on the ANZCO Foods Young Butchers of New Zealand squad as part of the World Butchers’ Challenge in September next year. n
Please contact us on 021-116 8018 for more information, dee@plumagencies.co.nz
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August 2019
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news RECOGNISING EXCELLENCE
MUSSEL POWER Free-range egg producer Frenz is helping to solve an environmental problem while boosting the nutritional content of its eggs by feeding mussel waste to chickens. After discovering that hens loved natural mussel by-product and realised it could add essential calcium, nutrients and protein to their diet, Frenz founder Rob Darby knew this would come as a solution to the mussel farming industry. Farming mussels creates a lot of waste that is either buried, at a huge cost to the farmer, or thrown overboard before being brought back onshore. After a nearly 10-year project, the team at Frenz alongside Callaghan Innovation and the mussel farming industry figured out how to get a regular supply of the waste, dry it affordably, and dispense it to the chickens. “Hens love protein like slugs and worms and everything they eat can benefit the egg produced,” said Darby. “It really is a win-win situation. The environment wins because the waste is
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not being put back into the ocean or dumped into a landfill. We’re giving it to the hens and they convert it into a great source of energy and nutrition that goes into our eggs.” Despite it taking nearly a decade to come to fruition, Darby said it was great to have everyone on board. “Our eggs already have significant more Omega 3 than other eggs, and are higher in protein, with less saturated fat. This is because of their unlimited access to green pasture, and we’re confident we’re going to find other benefits from feeding the mussel feed.” 2500 years ago a wise man called Hippocrates stated that “we should let food be our medicine and medicine be our food.” We could learn a lot in our fast and processed food environment by studying the benefits from the humble hen’s almost daily offering. Although comprehensive testing of the eggs will take a few more months, early results show that the yolk contains a significant increase in Omega 3’s and protein. n
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Foodstuffs North Island has announced the supreme winners and finalists from its annual Co-Op Awards, the highly-contended competition that celebrates supermarket excellence. “We’re incredibly proud to have had another successful year at the CoOp Awards,” said CEO Foodstuffs North Island, Chris Quin. “It is always humbling to see so many industry leaders in one room, and know we are all part of the same team. We pride ourselves at being able to share our successes and apply our business excellence across the cooperative and these awards celebrate the very best of our best. The awards provide a platform to showcase our unique, customer focussed talent. The high standards set by our amazing store owners and their committed staff who go above and beyond not only to meet our customers’ needs but to seamlessly run their operations.” New World Papakura, a consistent high scorer, took this year’s Overall Store of the Year award. “We’re really humbled by the win,” said New World Papakura
owner, Peter Lynch. “We’re grateful to our valued customers for their preference and to our committed staff who give it their all every day.” The Online Award, a new category this year, was awarded to PAK’nSAVE Kapiti for embracing their online offering and for their overwhelming positive customer feedback. Finalists included New World Pioneer and New World Thorndon. For the full list visit www.supermarketnews.co.nz. n
TACKLING THE PROBLEM
Plastic is everywhere. It’s used in almost every industry you can think of – construction, transportation, electronics, healthcare, and agriculture. And when you look down the supermarket aisle you can see how big a part it plays in the food and grocery sector. Katherine Rich
Chief Executive NZ Food & Grocery Council
It’s used because it has huge benefits: it’s light, strong, cheap, and can be easily made into different shapes and sizes. Because it’s lighter than glass, wood and metal, goods packaged in plastics are cheaper to transport, while aircraft with plastic parts are more fuel efficient. It’s revolutionised healthcare by improving sterility through the use of disposable syringes, gloves, and catheters. In agriculture, it protects and irrigates crops, drains water, and stores produce. And it’s absolutely essential when it comes to food. It keeps it fresh and prevents waste, product tampering, and
cross-contamination. But plastic also has huge drawbacks: because it’s cheap, it’s ideal for singleuse products which are often and easily thrown away. And the vast majority of it, thrown away or not, isn’t readily biodegradable. I’ve just read an excellent report entitled Plastics in the Environment (by the Royal Society Te Aparangi), which highlights some very disturbing facts about plastic waste: 407 million tonnes of plastics were produced worldwide in 2015 and a whopping 302 million tonnes of that were thrown away; a rubbish-truck load of plastic waste – 15 tonnes – has been dumped into our oceans every 38 seconds over the past decade; and about 600 million plastic bags and 60 million bottles are used around the word every hour. New Zealand’s part in this is not flash – we have the fifth-highest rate of
plastic waste in the world – 159 grams per person per day (the US is highest at 286g). The report doesn’t hold back when it talks about how the mismanagement of plastic waste contributes to the release of microplastics into the environment and the resulting damage to the marine environment, soil structure, microbes, and plant life. “It is likely that we are ingesting some level of plastics in our diet”, it says, pointing to research showing that “ongoing accumulation of toxins associated with plastics poses a risk to our food safety and public health”. So what’s the food and grocery sector doing to help tackle this problem? Manufacturers have for some years been investigating how they use plastics, and many have now moved to environment friendly packaging, using recycled, recyclable or compostable plastics, or developing systems that use durable, reusable and refillable packaging. Or they have set themselves tough targets to do so. Coke is a recent example, moving to increase plastics recycling and reduce plastics use by 500%, and using recycled plastics in new bottles. Bottles can go into bottles back into bottles! The supermarkets have done their bit, apart from removing plastic shopping bags. Countdown has introduced recyclable meat trays and the film that goes around them, and has re-started a recycling scheme in
Auckland that converts soft plastics into fence posts. Foodstuffs is testing a range of compostable bags, films and containers, including fibre-based netting (for onions and citrus fruit), sustainable punnets for grapes, plantbased cellulose bags for salads, and fibre packaging for other small fruit. Both chains have introduced bring-yourown-container schemes. Contrary to popular belief, wrapping some fresh produce in plastic is better for the planet because it means the produce lasts longer, meaning less waste, less need for energy-hungry chillers, and less needs to be grown. That means using less water, less land and, in the case of hot-house vegetables, less energy. Take the humble cucumber: being 96% water, they have a ‘best before’ life of just 3 days – but plastic film can increase that to 14 days by stopping it losing so much water. Despite the downsides of plastic, we need to be realistic about its use, particularly when it comes to food, because not everything can be moved to glass. We should be concentrating on minimising not eradicating it. Short of returning to the pre-industrial age of food not lasting for more than a day or so, eradicating plastic completely from our lives is not practical. n
food& grocery COUNCIL NEW ZEALAND
EW N Arataki
Honey Clover Blend 1kg, in a cardboard pot.
For any queries contact your local James Crisp Territory Manager or email: order@aratakihoneyhb.co.nz. ARATAKI HONEY LTD 66 Arataki Road, Havelock North or 2488 SH5, Waiotapu, Rotorua www.aratakihoneyhb.co.nz August 2019
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liquor&beveragenews NEW SINGLE VINEYARD RANGE
RIVER GETS HELPING HAND A crowdfunding campaign to help restore one of the Auckland region’s largest and most significant rivers has been launched on the Million Metres web platform. The Wairoa River restoration project demonstrates how business, council and local communities are joining forces to make a positive difference to New Zealand’s waterways. Lewis Road Creamery has stepped in to support local community efforts. “Businesses like Lewis Road Creamery that get behind waterway restoration initiatives are an incredible help to local projects,” said Georgina
Hart, who leads Million Metres at the Sustainable Business Network. “We can’t leave it to someone else to clean up our rivers, it’s up to all of us and everyone can contribute in some way.” Founder of Lewis Road Creamery, Peter Cullinane believes that giving back is the way forward. “We have pledged to match-fund the first $10,000 in donations and are encouraging our followers to get involved too by helping the project reach its crowdfunding goal and then joining us on planting day in September to dig and plant the trees,” said Cullinane. n
Sacred Hill has risen to the challenges of crafting a single vineyard wine that beautifully balances the varietal, the soil and the climate with the release of a new single vineyard range. The collection features three distinctive single vineyard wines that truly reflect their origins including a Hawke’s Bay Chardonnay and Syrah, and a Marlborough Pinot Noir. Each crafted from hand-selected
parcels of fruit from exceptional vineyards. These world-class wines are a natural expression of the land, each richly textured with a unique flavour profile which can be traced directly back to the vineyard. The generous use of new French oak adds richness and complexity, creating wines that taste like wild feels. n
SPRITE GOES CLEAR Coca-Cola Amatil Fiji has launched a new, clear, more recyclable bottle for its Sprite brand. Together with 20 years of bottle and can recycling in Fiji demonstrates the ongoing commitment to the sustainability of its packaging. Fiji will be the first country in the South Pacific to launch Sprite in a clear bottle, rather than the traditional green coloured bottle. Coca-Cola Amatil Fiji’s general manager Roger Hare said the reason for the change is to increase the bottles’ recyclability so Sprite bottles can continue to have another life. “As a large Fijian company committed to
the community in which we operate, we want to increase the collection and recycling of PET plastic. Green PET plastic is recyclable, and is recycled all over the world, but there is more demand from recyclers for clear PET plastic,” said Hare. “With clear PET plastic, our bottles have a higher chance of becoming another bottle again, and again, creating a circular solution for plastic. At Mission Pacific, we have to separate all coloured plastic from clear and sell it separately for recycling.” Jane Bennett, Coca-Cola Oceania’s brand manager, said Sprite has been synonymous with a green bottle since it launched in 1961. “Sprite’s status among the world’s most recognised brands can largely be attributed to its signature green bottle,” said Bennett. “However, it is more important our bottles are easily recycled and that’s why we have made this change.” n
SUSTAINABLE INITIATIVE Coca-Cola Oceania and Coca-Cola Amatil has announced a significant step forward towards sustainability. By the end of this year, all of its plastic bottles smaller than one litre, and all water bottles will be made entirely from recycled plastic in New Zealand. This equates to just over half of the plastic bottles produced by Coca-Cola Amatil in New Zealand. As well as an increase in the reuse of the plastic, it also means
the elimination of around 2900 tonnes of new plastic per year that would’ve been ordered in otherwise. As a part of Coca-Cola’s global commitment to a ‘World Without Waste’, an ambitious movement to collect and recycle the equivalent of every bottle or can Coca-Cola sells globally by 2030. Alongside this, Coca-Cola aims to make all of its consumer packaging 100 percent recyclable globally by 2025. n
PLANT-BASED SOLUBLE COFFEE In response to the growing non-dairy demand, Nestlé has launched three new plant-based latte coffees in the UK and Ireland under the Nescafé Gold brand. The Coconut, Oat, and Almond lattes are certified by the Vegan Society and are the world’s first plantbased soluble latte coffees. Blends of 100 percent Arabica coffees have been specially crafted to mix perfectly with the plant based ingredients to create smooth creamy tasting lattes and each mug contains a source of calcium.
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Consumers will continue to enjoy the high-quality Nescafé coffee experience they expect from the brand. “Our new premium Nescafé Gold frothy coffees bring the plant-based, non-dairy trend out of the coffee shop and into the home,” said Neil Stephens, head of the Nescafé business in the UK and Ireland. “Our new plant based vegan latte mixes are the latest in a long list of innovations to bring new and exciting sensory experiences to our loyal Nescafé consumers.” n
We want to give our bottles a second chance, because our environment only gets one.
By the end of this year, all our plastic bottles smaller than 1 litre and water bottles across all sizes will be made from entirely recycled plastic in New Zealand. Every bottle that is recycled is one less in our oceans or landfill. Find out more on coca-colajourney.co.nz/Sustainability
CCSPOS2954_TA_R
August 2019
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Best of the
aucklandfoodshow
CH'I
Fresh As
After a 22-year absence, CH’I was back at The Auckland Food Show this year. Glass packaging led the way with three new glass bottled products signalling a shift toward earth-friendly packaging. The brand also got an enthusiastic response to CH’I Source Water. At a pH 9.7 this is the highest
natural pH water offered so far from New Zealand bottlers. The CH’I team said the stand attracted a lot of visitors who wanted to chat and share favourite CH’I stories. Over 6,450 sample cups were used with the crowd being evenly split between loving the new Ginger Spiced
and Ginger Crunch. The CH’I Drinks Workshop at Riverhead is the new home for the CH’I brand and this looked like an interesting preview of things to come from this local drinks team. For more information contact 09 412 2348 or www.chidrinks.com
Innovative Kiwi company, Fresh As, released its selection of certified organic fruit at The Auckland Food Show. The range includes whole raspberries in 35g, strawberry slices in 22g, blueberry slices in 45g,
and 30g apple slices. It contains no chemicals, artificial colours, flavours or preservatives, to complement existing fruit and powder ranges Fresh As is known for. New Zealand’s leading organic
certifier, BioGro, has simplified certification by allowing producers to display New Zealand’s most trusted organic logo on packaging, the mark of a genuine product. BioGro visits producers and growers to assess their systems and only gives accreditation when strict standards have been met. Standards must then be checked and maintained regularly. Fresh As recently received BioGro certification and is thrilled to offer the new range to its customers. For more information email info@fresh-as.com or phone 09 307 3348.
Bluerock
Bluerock was delighted to assist Emborg at the latest Auckland Food Show and was overwhelmed with the positive feedback. Emborg has an international reputation for taking real pride in quality. A delicious meal starts with natural ingredients. Ingredients are selected based on where they have the best conditions. With expertise, and passion, the team at Emborg ensure that its quality meets the consumers’ requirements for real taste.
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Emborg offers delicious and enjoyable products with high nutritional value and consistent high quality at affordable prices. Emborg cheese is perfect for supermarket deli departments and the full range includes Gouda, Havarti, Emmentaler, Swiss, Goats cheese, Cheese with ash, Danablue and Emmentaler portions. For more information contact 09 304 0550.
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Ceres Organics
Ceres Organics have hit a snacking trifecta with its newly launched snacks. Crispy Rice Clouds are light, pillows of rice, seasoned (organically) to perfection. Raw Bites may be bite sized but they pack a superfood punch of hemp and functional mushrooms (one of which is NZ’s first vegan savoury Raw Bite). And finally, Chickpea Crisps are premium baked crisps of Jasmine brown rice, with sublime seasonings and added chickpea nutrition. These certified organic snacking options are as popular on social
media as they were at the Food Show. If Ceres Organics snacking sales are anything to go by, these will be flying off supermarket shelves too. Its other rice-based snacks have reached over $3m in retail sales and are growing at 52 percent MAT. Seaweed is surging +144 percent dollars growth vs year ago. And its relaunched Raw Bars are back in growth after only three months, +29 percent dollars growth vs year ago. (IRI Scan Data, 31/03/19). For more information contact 09 574 0373.
Vogel's
Low sugar is the king! To meet consumers’ compelling need for tasty, and yet low sugar breakfast options, Vogel’s has launched two Granola ranges with way less sugar. Delightful Granola is a perfect balance between scrumptious taste and good health. Vogel’s Delightful Go Kids Granola provides an ideal option with less than one teaspoon of sugar in each serving for the parents who want to deliver breakfast without the sugar rush. Good for the consumer, good for the environment. The launch of Vogel’s Aroha & Aloha attracted most of the attention at The Auckland Food Show due to its beautiful presentation in glass jars and supreme taste. With
premium ingredients sourced from the world and at home, Vogel’s Glass Jar range is a perfect demonstration of the brand’s devotion in leading the market in terms of quality, taste and being ecofriendly. For more information contact 09 578 5028.
RJ's Licorice RJ’s, famously known for its deliciously fun Allsorts, its softer than soft Licorice in a brown bag and its ‘can’t get enough’ Choc Logs, have just launched a new favourite treat. RJ’s Licorice Bullets. Soft, yet chewy morsels of original Licorice covered in creamy milk and dark chocolate. And for raspberry lovers?
The raspberry morsels have been coated in a decadent white and milk chocolate. Perfect for any occasion, RJ’s Licorice Bullets come in a mixed 45g bag and a 220g bag, great for sharing. The Auckland Food Show visitors absolutely raved about the new range, so go on, bite the bullet and put it on your shelves today. For more information contact amy@rjlicorice.co.nz.
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Best of the
aucklandfoodshow
Aoraki Smokehouse Salmon
Farmland Foods
Famous for its delicious range of hams and deli meats, Farmland Foods’ Sliced European Streaky Bacon is taking bacon to the next level. This new dimension in bacon is super thin, quick to fry and 100 percent sugar
free. The best and only bacon in a box took The Auckland Food Show by storm with customers stocking up for many breakfasts to come. Farmland Foods prides itself on listening to what customers want and
Flavour Fiend
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Aoraki Smokehouse’s Salmon went down a treat at The Auckland Food Show, with visitors eager to experience the unique taste of Freshwater King Salmon. The salmon are from the fast-glacial flows that surround Aoraki/Mt Cook, and this environment creates a clean taste and delicate texture. Aoraki Smokehouse salmon are responsibly farmed here in
were thrilled with the rave reviews from food show consumers. The thin slices, Keto-friendly, 100 percent sugar-free and convenient sealed multiple portion packs were a firm favourite. The team at Farmland Foods, your trusted New Zealand family-owned small goods producers since 1964,
Created by NZ chef Owen Sinclair, Flavour Fiend Finishing Butters bring flavours of the world straight into the kitchen. No preservatives or hidden nasties, just top quality ingredients infused in real New Zealand butter. Flavour Fiend Finishing butters are infused with all natural herbs and spices that create unique flavour profiles to blow your mind. When consumers are too busy to spend hours in the kitchen but want fresh, natural ingredients and flavours that dance on the tongue, Flavour Fiend is the perfect addition to meat, fish, vegetables, rice or pasta dishes. Flavour Fiend Finishing Butters
New Zealand, in as natural a way as possible, without the use of antibiotics or vaccines. The farms are globally recognised for its responsible aquaculture practises. Visitors to the food show were able to find out more about salmon and sample hot and cold smoked salmon, which were both a big hit and completely sold out. For more information contact info@aorakisalmon.co.nz.
create outstanding meats for every occasion. Farmland Foods take great pride in selecting the best quality meats and preparing them ready for consumers’ enjoyment. Farmland Foods ‘honour the meat’ so you can to, in your own way. For more information visit www.farmlandfoods. nz or email sales@flf.nz.
pack a punch that will fascinate taste buds with four unique flavour profiles that add a little gourmet to everyday meals. Melted onto hot food, restaurant quality meals are created in minutes. The team at Flavour Fiend are full-on passion and full-on fun, because life is too short to live without either. The brand are also finalists in the Westpac Auckland Chamber of Commerce Business Awards, People’s Choice Category. Flavour Fiend – real ingredients – real flavours – unreal taste. For more information contact info@flavourfiend.co.nz or call 021 403 343.
Swiss Deli Artisan manufacturer of continentalstyle delicatessen meats and smallgoods, Swiss Deli, is a crowd favourite at The Auckland Food show and for good reason. Established in 1982, the brand prides itself on its traditional European approach to creating the finest deli meats on the market. All Swiss Deli products are also 100 per cent gluten-free, don’t contain any
fillers, artificial colours or genetically modified ingredients. Swiss Deli prides itself on a strong reputation based on quality products, authentic Swiss recipes and unsurpassed taste. It’s no surprise that after more than 35 years, this familyowned business is still a firm favourite for Kiwis nationwide. For more information call 09 274 1254.
Pitango
The vibrant, iconic stand of Pitango was keeping The Auckland Food Show-goers warmed and nourished over the four days. Pitango, famous for its fresh, real, home-style soups and risottos were showcasing some of its recent kitchen creations. This included an Indian Lentil & Turmeric soup – a delicious blend of simmered lentils, cauliflower, coconut cream, a dash of warming spice and a healthy dose of turmeric for gorgeous colour. Also ‘Soup of the Season’ Sunfed Chickenfree Chicken Thai soup – plant based, high protein, flavour packed meal made with Sunfed chicken-free chicken, with two serves of veggies, coconut cream and Thai spices. Both soups are vegan friendly and gluten-free. Also launched were Pitango’s signature risotto’s now available in a convenient on-the-go pot format, perfect for a working lunch. For more information call 09 260 4110 or visit www.pitango.co.nz.
Saucer Foods
Saucer Foods’ tomato ketchup debuted at The Auckland Food Show, and based on the response, Kiwis are really loving the flavour and the reduced sugar. The team at Saucer believe too many products have unnecessary amounts of sugar in them – particularly condiments like tomato sauce/ketchup. That is why its first product is a healthier ketchup that is sweetened with coconut nectar, while also being much lower in sugar, only 2.5g per serving (12.5g per 100ml) and reduced sodium. Saucer ketchup also has higher amounts of tomatoes (74 percent), and most of that is diced tomatoes with a pinch of paste. Wanting to keep the product as clean as possible, the team at Saucer stayed away from refined sugars as well as anything artificial or preservatives. The ketchup is environmentally friendly, vegan friendly and gluten free, using natural ingredients. Saucer ketchup is packed in a 300ml glass bottle. For more information email hello@saucerfoods.co.nz.
New Cardboard Pack
Arataki Honey has introduced a new cardboard pack for its 1kg pot. The cardboard pot is food safe and has an internal soft plastic tamper evident seal. It has 93 percent less plastic than a standard pot and is made from renewable and sustainable sources of fibre. New cardboard pack – same great taste. For more information contact James Crisp or email order@aratakihoneyhb.co.nz.
Jazzy Snacks There’s a new superhero of the school lunchbox, Jazz Juniors, a naturally small and mighty good snack. Grown in Nelson, Hawke’s Bay and Otago, Jazz Juniors is the latest genius to join the Jazz apple family. The little apple is perfect for little hands and makes a great healthy addition to school lunchboxes.
Italian Her
E D CO R BA %
3000
950kJ 950kJ Energy 13.2g Protein, total 13.2g 0.0mg 0.0mg -gluten 14.9g 14.9g Fat, total 1.9g -saturated 1.9g 9.4g 1g Carbohydrate 9.4g LESS THAN 1g LESS THAN -sugars 810mg 810mg Sodium
PRODUCT CODE:
200g
ROBINS MONIQUE CURTIS WALKER
DESIGNER ARTWOR K
CLIENT FILE NAME DATE CREATED DATE AMENDED PRINT PROCESS NO. PART CODE
BARCODE
BLACK
TONZU - ITALIAN SAUSAGE S ORGANIC 01.04.19
DUMMY
94210039
NUMBER: • Vegan BARCODE • Dairy Free • Gluten Free Zealand • Made in New
CYAN YELLOW
MAGENTA
90173
opening or freeze. Ave, LTD. 2A Corban CHALMERS ORGANICSNZ. Henderson, Auckland,
000000
OD RC BA
950kJ 950kJ Energy 13.2g Protein, total 13.2g 0.0mg 0.0mg -gluten 14.9g 14.9g Fat, total 1.9g -saturated 1.9g 9.4g 1g Carbohydrate 9.4g LESS THAN 1g LESS THAN -sugars 810mg 810mg Sodium
%
extract, water, sunflower sea salt, yeast s plant-based SIZE. New Zealand (ACTUAL) pure nigari. For deliciou flour*, go 100% rice advice, granules, nutmeg, SHOWN AT & health / PAGE SET-UP mixed herbs, garlic DIGIT EAN . recipes DO NOT PRINT. Soy. ARTWORK 13 organic. *Certified Contains - 80% o.nz AS 100%.STRIP IN BARCODE SHOWN tonzu.c 3 days of toDIELINE ONLY. Consume within STORE: 0-4˚C.
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ION NUTRITION INFORMAT 2 Servings per package: Serving size: 100g Qty. Ave. Qty. Ave.100g per Serving per
li ZEALAND NEW 0173 D I N0399 filtered AFTE 94210 C RODE: whole soybeans*, H A N DBARC Ingredients: Activatedtapioca flour*, onion flakes, oil*,
4000
Garlic & Chil
80
mm
150mm x 194.5
CO.NZ INFO@CURIOUS. IRONBAN K SUITE #501, AHAPE ROAD 150 KARANG 1010 AUCKLAND 2591 PH +649 361
Sour Patch Kids is back and set to unleash havoc on tastebuds with two new products, Fire and Freeze. Sour Patch Kids Fire will release a blaze of heat on the tongue and put a fire in your belly, but the Freeze flavour will leave you with a cooling and refreshing sensation. Together, these two create a sensory experience that will blow consumers away. “Sour Patch Kids are always looking for opportunities to give Kiwi families new flavours and experiences to share,” said Will Papesch, senior marketing manager for Mondelez New Zealand. “We know that Kiwis are becoming increasingly adventurous when it comes to their treats, and they’re constantly on the hunt for new taste innovations. We’re excited to see how New Zealand reacts to the surprisingly hot and refreshingly cool sensations of these new flavours.”
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PRODUCT CODE:
pure nigari. *Certified organic. Contains Soy. 3 days of Consume within STORE: 0-4˚C. opening or freeze. Ave, LTD. 2A Corban CHALMERS ORGANICSNZ. Henderson, Auckland,
• Vegan • Dairy Free • Gluten Free Zealand • Made in New
80
Activated Ingredients list: oil*, tapioca flour*, onion flakes*, water, sunflowerZealand sea salt, yeast extract, rice flour*, New granules*, ground nutmeg, mixed herbs, garlic
s plant-based For deliciou advice, go recipes & health to tonzu.co.nz
Tonzu Vegan Sausages are the only vegetarian/ vegan sausages that are BioGrow Certified Organic. The vegan friendly plant-based products are handcrafted using stoneground activated soybeans that are transformed into amazingly versatile vegan sausages. Proudly made in New Zealand, the products use only natural ingredients and are high in protein, dairy-free, and gluten-free. Its classic mild Italian herb flavour is simply delicious. Spice up your shelf with its new garlic V EG A N and chilli flavour sausages. A great healthy SAU SA GES alternative to the traditional meaty sausage, they are handcrafted from stoneground activated whole soybeans and lightly flavoured with warming chilli and earthy garlic. It can be enjoyed as the hero protein of a main meal or simply on its own. Sage and onion give a fresh twist to Tonzu’s amazing range of vegan sausages - so delicious for a light lunch or dinner with coleslaw or a salad. Natural Her
300g
V EG A N SAU SAG E S
HAND
Extreme Sensory Experience
V EG A N NUGGETS
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ION NUTRITION INFORMAT 3 Servings per package: 2 sausages Serving size: 100g, Qty. Ave. Qty. Ave.100g per Serving per
EALAND I N N E W Z soybeans*, filtered whole CRAFTED
Steinlager Pure is launching a new full-strength low-carb lager that doesn’t compromise on Steinlager Pure’s award-winning taste. The new Steinlager Pure Ultra is made using a selection of New Zealand’s finest hops, delivering a smooth and refreshing taste with 50 percent less carbs than Steinlager Pure 5 percent and just 107 calories per bottle. Made with no additives or preservatives, it uses Steinlager’s specially commissioned Pacific Jade hops to create a clean, natural and fresh flavour.
Hero Protein
V EG A N SAU SAG E S
mm
150mm x 194.5
03990319
TONZU - HERB VEGAN NUGGETS 01.04.19
m
Tasty Tomato DESIGNER ARTWORK CLIENT FILE NAME DATE CREATED DATE AMENDED PRINT PROCESS PART CODE NO.
BARCODE: 94210
MONIQUE ROBINS CURTIS WALKER TONZU ORGANIC SAUSAGES - GARLIC 01.04.19
03990357
BLACK CYAN
000000
MAGENTA
YELLOW
ARTWORK / PAGE SET-UP SHOWN AT 100% DIELINE SHOWN (ACTUAL) SIZE. AS 100%. DO NOT PRINT. BARCODE DUMMY ONLY. STRIP IN BARCODE BARCODE NUMBER: - 80% 13 DIGIT 942100399 0357 EAN .
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CYAN
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MAGENTA
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• Vegan • Dairy Free • Gluten Free Zealand • Made in New
80
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OD RC BA
DATE CREA DATE AMENTED DED PRINT PROC PART CODE ESS NO.
150mm
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BARCOD
0
CYAN
MAGE
NTA
0326
ROBINS MONIQUE CURTIS WALKER
CLIENT FILE NAME DATE CREATED DATE AMENDED PRINT PROCESS NO. PART CODE
YELLO W
3990364
ARTW ORK / PAGE SET-U DIELIN E SHOW P N AS 100% SHOWN AT BARCODE 100% BARCODE DUMMY ONLY. . DO NOT PRINT (ACTUAL) SIZE. STRIP NUMB IN BARC . ER: 94210 ODE 03990 80% 13 364 DIGIT
EAN .
SIZE. 100% (ACTUAL) SHOWN AT . / PAGE SET-UP DO NOT PRINT. - 80% 13 DIGIT EAN ARTWORK AS 100%. DIELINE SHOWN ONLY. STRIP IN BARCODE DUMMY 90326 BARCODE NUMBER: 94210039 BARCODE
BLACK
TONZU - TOMATO VEGAN NUGGETS 01.04.19
E: 942100
BLACK
00000
0399 BARCODE: 94210
DESIGNER ARTWOR K
x 194.5m
Quality Produce mm
150mm x 194.5
CO.NZ INFO@CURIOUS. IRONBAN K SUITE #501, AHAPE ROAD 150 KARANG 1010 AUCKLAND 2591 PH +649 361
PRODUC
E
ION NUTRITION INFORMAT 2 Servings per package: Serving size: 100g Qty. Ave. Qty. Ave.100g whole per Serving per onion flakes*, Ingredients: Activated oil*, tapioca flour*, salt, 950kJ water, sunflowerrice flour*, New Zealand sea 950kJ Energy 13.2g granules*, tomato powder, Protein, total 13.2g mixed herbs, garlic 0.0mg 0.0mg yeast extract, -gluten 14.9g nigari. 14.9g nutmeg, pure Fat, total 1.9g *Certified organic. Soy. 1.9g Contains of -saturated 9.4g within 3 days Consume 1g INFO Carbohydrate 9.4g @CU RIOU STORE: 0-4˚C. LESS THAN 1g LESS THAN -sugars 810mg S.CO.NZ 810mg opening or freeze. SUITE #501 Ave, 2A Corban Sodium LTD. , 150 KARA IRON BANK DESIG CHALMERS ORGANICS NZ. NER NGAH AUCKLAND ARTW APE ROAD Henderson, Auckland, MONI QUE ORK 1010 CLIEN PH +649 ROBIN T CURT IS S 361 2591 FILE NAME TONZ WALK ER
EALAND I N N E W Z soybeans*, filtered
4001
s plant-based For deliciou advice, go recipes & health to tonzu.co.nz
T CODE:
Henderson, ORGANICS LTD. 2A Corban Auckland, Ave, NZ.
AFTED HAND CR
300g
NUTRITION INFORMATIO Servings per N Serving size: package: 3 100g, 2 sausages
Ave. Qty. per Serving Ave. Qty. per 100g Energy Protein, total 950kJ 950kJ 13.2g -gluten 13.2g 0.0mg Fat, total 0.0mg -saturated 14.9g 14.9g 1.9g Carbohydrate 1.9g 9.4g -sugars LESS THAN 1g 9.4g Sodium LESS THAN 1g 810mg 810mg
Onion
DE RCO
000000
150mm x 194.5m
SIZE.
SHOWN . / PAGE SET-UP DO NOT PRINT. - 80% 13 DIGIT EAN ARTWORK AS 100%. DIELINE SHOWN ONLY. STRIP IN BARCODE DUMMY 90319 BARCODE NUMBER: 94210039 BARCODE
BLACK
3002
DE
AT 100% (ACTUAL)
ROBINS MONIQUE CURTIS WALKER
O ARC
3001
BARCODE: 94210
300g DESIGNER ARTWOR K CLIENT FILE NAME DATE CREATED DATE AMENDED PRINT PROCESS NO. PART CODE
BA 80%
Ave,
NZ.
Ave. Qty. URIOUS. Ave. Qty.CO.NZ INFO@C K per Serving per 100g #501, IRONBAN Energy SUITE AHAPE ROAD 950kJ KARANG 950kJ 150 13.2g Protein, total 1010 ND13.2g -gluten AUCKLA 0.0mg 0.0mg 2591 Fat, total PH 14.9g +649 361 14.9g -saturated 1.9g 1.9g Carbohydrate 9.4g 9.4g -sugars LESS THAN 1g LESS THAN 1g Sodium 810mg 810mg PRODUCT CODE:
Henderson, Auckland,
NUTRITION INFORMATIO N Servings per package: 3 Serving size: 100g, 2 sausages
B 80%
V EG A N NUGGETS
HAND CRA FTED IN NE W ZE
For delicious ALAND plant-based Ingredients list: Activated recipes & health whole soybeans*, water, sunflower advice, go filtered oil*, tapioca flour*, to tonzu.co.nz rice flour*, New Zealand garlic flakes*, sea salt, tomato yeast extract, mixed powder, • Vegan nutmeg, pure nigari. herbs, chilli powder, ground Contains Soy. *Certified • Dairy Free organic. STORE: 0-4˚C. Consume • Gluten Free within 3 days of opening or freeze. • Made in New CHALMERS ORGANICS Zealand LTD. 2A Corban
PRODUCT CODE:
NFO@CUR IOUS.CO.N UITE #501, IRONBANKZ 50 KARANGA HAPE ROAD UCKLAND 1010 H +649 361 2591
Low Carb, No Compromise
CYAN
MAGENTA
YELLOW
oob organic believe in making organic produce mainstream and accessible for everyone and born out of this vision is their new premium range of frozen vegetables, freshly picked and snap-frozen. Sales and marketing manager Erik Tams said the product has been received with great enthusiasm. “Consumers are increasingly looking for quality produce, where the origin is known and it is free from anything unnatural. All of our products are certified organic, and 100 percent traceable.” oob organic vegetables are available in broccoli florets (370g), garden peas (400g), sweetcorn (400g), green beans (400g), spinach (500g), potato wedges (500g). The range is available nationwide. For orders contact orders@oob.co.nz. 000000
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Meatless Journey Meatless mixes have been prepared by vegetarians for vegetarians and others who would like to reduce the amount of meat and animal products they eat. Meatless mixes taste great, and are made from all natural, dried ingredients. The team at Meatless have been looking at products that taste good and that are quick and easy to prepare, so they made them themselves and hope that others will join them on the Meatless journey. Better for you, and better for the planet, made in New Zealand using local and imported ingredients. For more information contact 09 570 7283 or visit www.heavensentgourmet.co.nz.
Great Divide Monteith’s Brewing Co. has launched a new brew, the Great Divide Pale Ale, as a tip of the hat to the pioneers of the West Coast who made it through the Southern Alps. The new Monteith’s Great Divide Pale Ale at ABV 4.5 percent is a full bodied, flavoursome beer, with malt and hop profiles you would expect from a bigger pale ale.
Spicy Tacos Add some spice to tacos with Tio Pablo’s new Salsa Sabrosa Taco Sauce. With Chilpotle and Morita chilis the new addition brings rich flavour and smokey heat to Taco Tuesdays. With medium heat, this versatile sauce is also delicious in burritos, fajitas or on quesadillas. For more information email info@tiopablo.co.nz.
Squeeze Your Tastebuds Karma Cola, the team behind New Zealand’s beeloved Fairtrade and Organic soda brand have launched a new flavour; Lemmy, Lime and Bitters. Based on a fan favourite, Lemmy Lemon’s world collides with Lime’s to give your tastebuds a squeeze. Organic limes, lemons and Fairtrade organic cane sugar bring good fortune to farmers who get a fair deal for their crop and a citrusy zing to you. If life gives you lemons or limes, change your luck with a Lemmy Lime & Bitters. To order, contact Karma Cola on 027 299 5164 or orders@karmacola.co.nz
Vegan Proud Wildly Good is the new vegetarian range by Soulfresh, which celebrates legendary vegetables in convenient café-quality meals. The burgers, Sweet Potato & Kimchi, Beetroot & Black Bean, Spiced Chickpea, Smokey Cauliflower and ready-to-eat meals, Mexican Chilli Beans and Moroccan Chickpea Tagine, are made from real food, grown fresh from the earth with natural flavours bursting through. Wildly Good is gluten-free, vegan-proud, a good source of fibre, protein and has no artificial flavours or colours. For more information visit www.wildlygoodfood.co.
Wrap Up For Summer
Farrah’s have launched three new on-trend wrap flavours just in time for summer. Farrah’s Smoky Chipotle Wraps have been influenced by the ever-popular Southern American cuisine and are full of bold smoky and sweet notes, with just the right chipotle kick. They’re perfect for summer BBQ burgers or slow cooked pulled pork and beef. The new Mediterranean Tomato Wraps taste like a European summer, packed with sundried tomato, fresh basil and oregano, while the Chia, Oats & Hemp Wraps highlight the protein and fibre they contain for those looking for extra nutritional benefits, with absolutely no compromise on taste. New Zealand made and yeast & dairy free, Farrah’s Wraps all come with a ‘won’t crack, won’t split’ when rolled promise and can be found in all good supermarkets. Contact Farrah’s for more information at info@farrahs.co.nz or call 0800 327 724.
Convenient Meat-free
Eaty is an entirely new, nutritious, planetfriendly, animal-free range that can do everything meat does but much better. Brought to you by Soulfresh, Eaty is the next generation of meat alternatives which uses plant proteins to create the same texture, taste and mouth-feel as its meat counterparts, as well as having the same protein levels. The BBQ Classics range includes plant-based Gourmet Beef-style Burgers, Gourmet Snags in chicken-style, beef-style and pork-style, without the cholesterol. The convenient Ready-to-Eat Meals come in four delicious alternatives; Italian Beef Meatballs, Peanutfree Chicken Satay, Thai Green Chicken Curry and Sticky Chicken Teriyaki, which means mean eating a meat-free meal has never been easier. Eaty is plants like you’ve never eaten them before. Visit www.eatynomeaty.co for more information.
Touch Of Fizz
They say water’s boring; Fruit Splash says they’re wrong. Meet Fruit Splash No Sugar Sparkling: sparkling water with natural fruit essence. After the successful launch of Fruit Splash No Sugar Sparkling in Australia, Bickford’s is proud to bring this exciting new range to New Zealand. With three on-trend contemporary flavours, Lemon Lime & Cucumber, Peach & Mandarin, and Raspberry & Hibiscus, Fruit Splash No Sugar attracts new consumers who seek out healthier options by offering a guiltfree option with a touch of fizz. The vibrant packaging has maximum shelf standout and appeal, when both sold separately or as multi-pack. The three flavours are perfect to enjoy as a sugarfree alternative to soft drink, on their own or as a mixer for cocktails. So… are you ready to get your fizz on? For more information contact sales manager Chris Bhimy on 021 239 5958 or chris.bhimy@bickfordsgroup.com
High Protein EasiYo Yogurt have launched two new High Protein Yogurts. The new variants are high in protein with 17g protein per 200g serve. That’s 1/3 of recommended protein needs in every serve.* EasiYo Protein Yogurts come in two varieties – Unsweetened and Coconut Flavour with Coconut Bits. Both have a Five Health Star Rating and are low in fat. To support the EasiYo Protein launch, EasiYo are also launching a limited-edition Protein Starter Pack, with a black yogurt maker, black lid jar and a Protein Unsweetened Yogurt base sachet included. Coinciding with the Protein launch is also EasiYo’s New Greek Style Coconut & Lime flavour Yogurt Base. With 8.1g sugar per 100g, EasiYo Greek Style Coconut & Lime has 40 percent less sugar than EasiYo Greek Style Coconut Flavour Yogurt Base with Coconut Bits, while still delivering a delicious and creamy yogurt. For more information contact your KML representative. * Based on the Recommended Daily Intake of 50g under Standard 1.2.8-8 of the Australia New Zealand Food Standards Code.
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storeofthemonth
NEW WORLD MATAMATA
MATTHEW, TAYLA, JOSH AND SHEREE HART
Matthew Hart’s career has been far from typical. A former Black Cap, he spent eighteen months working at Tauranga’s PAK’nSAVE as a shelf-stacker, learning the basics of the supermarket industry. It was a remarkable act of humility by the left-arm orthodox spinner, whose sporting career saw him travelling around the world to represent his country. But it was all part of his plan. Towards the end of his cricket career, Hart completed a Bachelor of Management from Waikato University, with the goal of one day owning and operating his own supermarket.
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atthew and his wife Sheree, herself a twotime badminton Commonwealth Games representative and chartered accountant, acquired their first supermarket, Four Square at Ohope Beach, in 2009. Two years later, the couple took over New World Papakura in South Auckland, before moving back to the Waikato to run New World Matamata in 2013. “The customer experience in our store is about a family-friendly experience,” said Matthew. “Being a community store in an established farming and horse racing area, a number of our customers know a number of our team, so the environment is very open and friendly.” The 3221 square metre store, of which 1712 square metres is selling area, features eight regular and three express checkouts. The store’s 165 staff make it a major employer in a town of just under 8000. Despite its rural location, Matthew said that organic and free-from products was increasingly popular amongst his customers. “We have a goal to offer the largest supermarket range of organic and free-from products. In our recent
refurbishment, we highlighted this department by moving it to the centre of our store, introducing an organic produce chiller, organic meat chiller, glutenfree freezer, and organic bulk bins, along with all new shelving and fixtures.” It’s this kind of commitment to the customer experience that won Matthew and Sheree nominations for the Investment in People Award and the People’s Choice Award at the recent Retail NZ Awards. “We’ve had a number of successes, won a number of awards, and this is all down to the value we place on our team – we cannot achieve without committed people.” In recognition of this, one year ago Matthew and Sheree started You Mata, a wellbeing program for their work community. What began as a seminar attended by 200 staff and partners on stress management, goal setting, and financial literacy morphed into a programme encompassing emotional, physical, environmental, and financial wellbeing. “We communicate this programme through a closed Facebook group, internal communications
Footprint 3,221 m2
16,100 SKUs
Selling Area 1,712 m
251 Carparks
Checkouts: 8 regular
Opening Date: May 2005
OWNER/OPERATOR:
2
165 staff
3 express
MATTHEW & SHEREE HART
We’ve had a number of successes, won a number of awards, and this is all down to the value we place on our team – we cannot achieve without committed people. boards, special interest groups, and You Mata champions,” Matthew explained. “Our aim is to help folk at the ‘top of the cliff’ by giving them tools to help themselves and their families.” As a family-run business, Matthew and Sheree expressed great pride in their children’s involvement in New World Matamata. “Our greatest achievement has been to raise our children in an environment where they get to see us being inclusive and respectful of people no matter what role they have in our business,” said Matthew. The Harts donate $50,000 a year to local charities, schools, and sports clubs in the Matamata community, as well as safe-to-eat food with damaged packaging to the local food bank and police station each week. “Our local police use this food in situations where they enter a home and see the pantry bare – it helps to facilitate a positive relationship.” New World Matamata recently completed a ninemonth refurbishment, which saw every department getting an overhaul. “We moved our bakery off-site, and moved our deli into a container in the carpark, all with minimal disruption to our community and no staff resignations!” Looking ahead, the couple are keen to keep their store innovative yet grounded in its community routes. “We would like to introduce more IT into our store to enhance our customer experience,” said Matthew. “Our store is our community’s store and so it’s important to us to ensure we not only meet our community needs but also our community enjoys the social environment and experience within our store.” n August 2019
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I try to lead by example where I can, and practice what I preach. I don’t expect anything from team members I wouldn’t do myself.
ROB SMITH Store Manager, New World Northwood
Born and raised in the north of England, Rob Smith moved with his family to Temuka, a small town in the South Island, when he was ten years old. He now lives in Christchurch with his wife Chloe and dog Archie.
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t just 27, and despite not initially being set on a career in the FMCG industry, Smith has worked his way up to store manager relatively quickly through a combination of positivity and hard work. “I went home for the summer before my final year of university and helped fill in for the dairy manager at Temuka
New World,” he explained. “I had a few conversations with the owner, Greg, and he brought up the idea of being an owner operator. As soon as he mentioned it, it lit a bit of a spark and everything came together.” Smith spent some years at Temuka as grocery manager, the same store he had once stacked shelves on as a teenager. Eventually, he moved to Christchurch to work at New World Redcliffs, before taking over as store manager for the Northwood branch where he works today. A naturally people-oriented worker, Smith considers his ability to positively influence people the jewel in the crown of his role. “For me it’s all about the people. I think it’s easy to get hung up on the numbers, especially with all the reporting abilities we have these days,” he mused. “But at the end of the day it’s still about the people – the staff, the suppliers, the contracts, and of course, the customers.” But despite being naturally social, there are still hard days. “When your focus is on people, that also becomes your biggest challenge. When a computer stops working, there’s always
someone on hand to fix it – it’s not quite as simple when it comes to people.” Smith attributes his success in large part to his parents, who raised him with a balanced mix of determination and aspiration. “My dad is the hardest worker I know, and his dedication is a massive inspiration. He’s always done what he had to and done an amazing job while he’s at it. Mum’s a dreamer, and she hasn’t ever let us think there’s something we couldn’t do.” This combination has imbued Smith with big dreams and the resilience to see them through. “I try to lead by example where I can, and practice what I preach. I don’t expect anything from team members I wouldn’t do myself.” Looking ahead, Smith has his sights set firmly on one day becoming an owner. “I’d love to own my own Four Square or New World within the next five years – my first two bosses were in their early thirties when they took on their respective markets, and it’s been a secret goal of mine to take the reins earlier than them!” At this rate, it looks like a safe bet. n
CHANNEL OF CHOICE
QUESTION – How many different loyalty cards do you have in your wallet? And do you think you are “loyal” to all these businesses? Looking into my own wallet, I counted loyalty cards for 11 different retail brands, as well as five different coffee loyalty cards! This leads me to believe I’m perhaps not loyal at all, and I quite possibly have a caffeine addiction. In this day and age, we know that customers are ‘loyal to many’ and that the loyalty market is a
Nicky Ward
Head of Loyalty and CRM, Foodstuffs
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swamp of sameness as there is very little differentiation between the main loyalty retail programs. However, here at Foodstuffs we know that providing relevant and personalised content and offers to our customers is a key driver of brand choice. Also, we know that our loyalty programmes across New World and PAK’nSAVE are strongly influencing where customers are choosing to shop. In fact, customers have told us that if we recognise them and their wants and needs, they’ll stick with us for all of their shopping needs. To help our customers feel valued and recognised we’re looking at ways to create superior shopping experiences for our loyalty members. One way we’re doing that is providing customers with deals and offers on brands and products we know they’ll like, based on their past purchase behaviour.
We work hard with our suppliers to source these great deals, and then use data analytics to ensure we’re targeting the right customers, with the right deal, at the right time. A great example of this is New World Direct which is an integral part of our suppliers’ marketing mix. It provides suppliers a gateway to connect their products and brands with high-value relevant shoppers through New World’s in-store and direct channels. By leveraging our Foodstuffs data assets, we’re able to provide our shoppers with relevant and connected personalised offers and content that does drive loyalty to our brands. To continue to differentiate ourselves from our competitors and emerge from the loyalty swamp of sameness, our future focus is on instore experiences which demonstrate the best that our different brands offers as well as looking at innovation across our digital platforms that enable customers to connect better with us through their channel of choice. n
behindthebusiness MAXIMISE EFFICIENCY AND SAFETY A family business that started in 2006, Astrolift has grown to be a trusted provider of various handling, packaging and warehouse equipment to a wide variety of New Zealand business. “We cover many industries, predominately food manufacturing, distribution, freight and retail businesses, from small to large across New Zealand,” said Travis Orams, marketing manager at Astrolift. “We manufacture our own unique designs, alongside the range of highend equipment that we import, to give us an innovative range of quality products that greatly improve safety and efficiency in workplaces.” One of the most demanded products to improve efficiency in businesses is the new electric 4-way pallet trucks. “With their extra-low fork height, these fully-electric pallet trucks are capable of accessing CHEP pallets form all four sides. With various safety features and adjustable speeds, these pallet trucks
allow greater accuracy and speed in tight spaces.” The solutions-based business’ offering makes it easy for the user to operate, which is one of the key elements when it comes to efficiency. “Astrolift is strongly committed to the health and safety of people, and we want to make sure that our products are reducing the strain and complexity for end-users all while ensuring that it is safe and compliant with workplace codes. Changes to health and safety
regulations can often lead businesses to need specific solutions and unique products. In these scenarios, we can develop custom machines or modify any of our existing range to suit a business’ needs.” The team at Astrolift are always on the look-out for additional products to source from its suppliers to meet consumer need and demand. Only the best quality products are sourced and particularly those that involve safety aspects. “In striving to source only the best, there is less risk for our
customers for something to go wrong in the workplace.” Over the past few months, Astrolift has seen an increase in demand for food-safe products for areas where hygiene is critical; for example, in dealing with food or produce. “There tends to be a growing need in supplying products for areas dealing with food and to ensure that the materials used are food safe. Even our traffic barriers for forklifts are available in food-grade plastic and can absorb more force than a standard steel barrier does.” No matter what products are needed by customers from stepping stools to pallet trucks or barriers, Astrolift has a solution with the safety of people at heart. “We are strongly committed to the health and safety of businesses. Our team is always on the look-out for opportunities to expand our range of products, led by innovation and enabled by technology, we strive to provide solutions to our customers’ needs.” For more information and product offering visit www.astrolift.co.nz, contact sales@astrolift.co.nz or call 09 437 2904. n
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behindthebusiness CROWN WINS GOOD DESIGN AWARD
Crown has received another Good Design Award from the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies in recognition of its WP 3010 electric pallet truck. According to the prestigious jury, the pallet truck sets a new benchmark for product quality and purposeful design making lifting and moving pallets easier than ever before. As a result, the pallet truck delivers lower cost of ownership and more longterm value for customers. Along with the iF Deisgn Award and the International Design Excellence Award (IDEA), this is the third design award for the WP 3010. Launched in New Zealand in 2018,
the WP 3010 is an exceptionally compact manoeuvrable addition to Crown’s WP 3000 pallet truck series. Weighing as little as 279kgs (without battery), the truck is exceptionally light. At the same time, it is also robust and powerful. With its short head length of 500mm, the pallet truck is easy to manoeuvre in tight spaces. Thanks to durable steel covers, it will resist impacts and collisions throughout its working life. Despite a load capacity of up to 1.6 tonnes, the pallet truck is designed to fit neatly into a fully laden lorry
without taking up valuable load space. Alternatively, it can be stowed and transported in a storage box underneath the vehicle. “The compact WP 3010 electric pallet truck is a smart solution for a wide range of tasks in our organisation,” said Thomas Stelzhammer, managing director for Germany and Netherlands at the transport company Gartner KG. “Due to its compact dimensions and narrow turning radius, it is extremely easy to manoeuvre, even in particularly narrow places. Also, the controls are easy to use for operational staff and lorry drivers, which significantly speeds up the goods turnover and increases our productivity. We value Crown as a partner because we know from experience that its high-quality products are profitable in terms of total cost of ownership.” With this latest award, Crown has already won 16 Good Design Awards. Founded in Chicago in 1950, ‘Good Design’ remains the oldest and most recognised program for design excellence worldwide. To date, Crown has received more than 100 awards from internationally renowned design institutions and associations. For more information Ph: 0800 802 002 or visit www.crown.com. n
ARTIFICIAL INTELLIGENCE: Embrace it or fear it? Artificial Intelligence (AI) is part of our everyday lives whether we realise it or not. From Netflix predicting what we might like to watch, to Facebook recognising a person in our photo to tag them in, AI is fast becoming a normal part of how we live. Steve James
Technical Operations Manager, Countdown
So, is AI really all that scary or should we be embracing it as a way to help make our lives and our customers lives a little better every day? Professor James Maclaurin from the Department of Philosophy at the University of Otago says there is a sense that we’re on the cusp of the fourth industrial revolution and as with other big revolutions in history, big change is unpredictable. But as with all revolutions, no-one wants to be left behind and run the risk of becoming outdated. AI or machine learning helps us process large quantities of information
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much faster than is humanly possible through the use of algorithms. It then creates insights or decisions based on all the information you’ve given it. At Countdown, we are already using AI in several areas such as helping us work out the best routes for our trucks to take so they can deliver food and groceries to our customers and avoid Auckland’s traffic woes! At Countdown we are committed to continuously improving our understanding of what our customers need so we can offer better experiences. Our customers tell us they want a more personalised experience and that’s where myCountdown works so well. We use customer Onecard data to create personalised emails based on individual shopping habits. Kiwis love a bargain so letting our customers know when the nappies they like are on special or when their cat’s favourite OWNED
food is $5 cheaper is a great way for us to help. The most successful companies operating in the AI space demonstrate the importance of being able to give customers what they want, when they want it. And the best of the bunch are the ones who can give customers what they want before they know they want it. Amazon leads in this space with services that integrate into their online shopping site and the voice assistant Alexa. So why is there so much fear for many when we talk about AI? Generally, discussions about AI are raising common questions about the future of work, personal privacy, and customer consent - all really important issues that genuinely warrant care and safeguards. As the custodians of one of the largest customer databases in the
country, Countdown is deeply aware of our role and responsibility in ensuring the privacy of our customers’ personal details. We don’t use customer data for anything other than what is specified in the terms and conditions our customers agree to. The trust our customers have in us to do the right thing is something we take incredibly seriously. We have a strong focus on making sure we protect the data we hold. We constantly review our security and recently undertook a comprehensive external data management and data breach simulation on to test our current systems. It was a useful exercise, resulting in us making some changes to strengthen our current policies. People are at the centre of our business. Whether it’s our team or our customers, at our heart, we are about human interaction. The future will see more automation as we continue to make our business safer and more efficient but AI will never completely replace the important role people have in retail. It will just make all of our lives a little bit better every day. n
Looking for exceptional customer service? Crown’s the one.
Committed to being #1 in customer service since 1981. It’s service that works harder for your business. Service that minimises downtime and lowers your overall operating costs. Service designed top to bottom to deliver the industry’s fastest response time, within two hours. It’s Crown Integrity Service System™ and Crown Integrity Parts:™ New Zealand’s most complete factory-backed, lift truck service system. With all work performed by trained technicians who fix it first time using purpose-built, longer lasting parts. Backed up by our dedicated on-call customer support team. Call 0800
802 002 or visit crown.com August 2019
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smafeature
Stand Out On Shelf In focusing on the day-to-day operations of a business, thinking about sales, marketing and merchandising to drive growth and expansion in-store can be a mountainous task. Sales and merchandising can be subtle. When a customer walks into a store, they subconsciously take in the colours, sounds, smells, and temperature all combined to deliver an experience to the customer that they may not even realise is altered by this activities.
SMA
uses technology, art and science to create great cutomer experience and with years of customer research and armed with actionable data, effective merchandise strategies and best practices can be implemented. Having a good shelf position can generate more sales, maintenance of that shelf space and your products can be just as big of a factor and influence the growth and expansion of your brand. In today’s market, it is particularly important to ensure that shelves and displays are merchandised, regularly rotated and consistently monitored with the increase in online deliveries and services like click and collect. Boosting sales is in everyone’s best interest so how do you do it? This month, SupermarketNews spoke to the leading SMA’s to find out what can be done to take your brand to the next level and how you can stand out on shelf.
A Fresh Approach “How is your brand going to be impacted in the next 12 months by new retailer strategies? The big supermarket chains are fighting it out for market share and are investing heavily in market, and customer data, and will use this to shape their offer. Store buyers have the power of SAP information at their fingertips,
and are reviewing your brands performance on rate of sale, margin and contribution to profit. Additionally, head offices are taking more control over buying decisions and in-store range and using new customer and market driven insights to plan the most customer and profit focused store layouts.
Maximised, Not Just Managed At the beginning of the year, Rothfords decided it was time for a refresh and has renamed its business to Surge SMC, with a renewed focus on what the business is really about – building enduring partnerships with its clients. Working closely with its partners the team of over 60 SMC’s (shelf management crew) are experienced and skilled sales professionals who are extremely well versed with all things sales – up-selling, cross promotional activity and the FMCG retailer systems to maximise sales and shelf presence. Shelf management is more than
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merchandising according to Tony Trilford, CEO of Surge SMC. “This is the crew that go to battle each day to keep your space on the shelves full. The crew that get up at the crack of dawn or late at night to make client displays OWNED
This is placing pressure on all branded products to understand retailer requirements and decision drivers as well as their position in the market, rate of sale, brand loyalty, unique selling narrative, comparison against competitors and how to improve their offer whilst continuing to grow profitably. For over 30 years College
look amazing and it is our SMC’s that really are the unsung heroes of making sure products and brands are held to optimum levels on shelf, tickets are up and stock rotation is not just managed, but maximised.” The Surge SMC team cover New Zealand from the far north to Invercargill and are all equipped with the latest technology and software so clients have eyes in the field at all times. The grocery aisles are always changing and the team at Surge SMC pride themselves on being flexible and fast on their feet to capitalise on opportunities that arise from change. “Any changes or challenges that the industry faces are opportunities for us to realign ourselves to provide the best possible services for our clients,” said Trilford. “Our client partners’ profitable sales growth is also our success and
Hill has been a partner to New Zealand brands wanting to grow their supermarket presence. We understand the supermarket metrics and offer a strategic oversight to your brand performance. Our limited portfolio of synergistic brands allows us to use our experience and knowledge and to trade off our relationships for brand owner benefit. Our Account Management team utilises in-depth weekly data, measuring promotional frequency, new product and competitor performance. We combine this with market intelligence from the field to drive key priorities. We have a continued focus on performance which is matched with a can-do team culture to ensure superior results for our brand owners.” If your brand could benefit from a fresh approach, more attention and a strategic upgrade give them a call for a no obligation, confidential chat. For more information contact Brian Phillimore on 027 419 050. n
that is our focus throughout the year.” Growth and success needs to have a complete marketing plan in place. Surge SMC work with clients on this to reinvigorate marketing campaigns, develop sales and merchandising as well as online/social media sales and promotion. Current market trends, in particular in the better-for-you category is a clear focus for the business and is a large proportion of its portfolio. Having been in business since 1996, the sales and marketing crew at Surge SMC has New Zealand covered to grow its client’s sales and continues to grow its core competencies in retail and market expansion services. For more information contact Tony, tony@surgesmc.co.nz or call 0800 949 333. n
BACK IN MARCH 1996 a new little company was started – Rothford International Ltd., with just one client, two guys and a long way to go. Over the years we grew, the name morphed into Rothfords and we became part of the national FMCG fabric, covering the country from Kaitaia to Invercargill. From attending the SIAL Trade Fair in Paris (winning the SIAL D’Or for Best New Product in New Zealand and Best Meat Product in the world with our one and only client back in 1998) to being voted Best Fine Food Brokerage in the 2017 NZ Business Awards, Rothfords has a proud track record. Rothfords has always focussed on being the best – not the biggest, just the best – with excellence our primary goal and always trying to go the extra mile for our clients. Anyway, enough of all the normal agency rhetoric – you can easily find that stuff when you read adverts from other SMA brokerages. It’s time to be real, so we are changing the name of Rothfords to reflect what we are really all about.
No crap, no excuses and people who give it their absolute all for our chosen partners, 100% in, no excuses! From April we will become SURGE SMC – Rothford Sales & Marketing Crew. Our focus will remain on excellence and sales momentum – the Surge. Surge SMC is about honest people, honest hard work and no excuses – 100% in. Surge SMC starts with excellence in bespoke systems and operations, excellence in experience, culture and skilled staff. These things are the wind in our sails, and we pride ourselves in being the Surge behind our clients’ brands, helping breathe life into their growth. What does SMC mean? – nothing and everything: Surge SMC – sales & marketing crew Surge SMC – shelf management crew Surge SMC – social media crew Surge SMC – solutions making crew Surge SMC – so many cool people in the crew
Which do you need and which are you not getting at present?
We don’t pretend to be the right company for everyone and not all companies are the right ones for us – we have a strength in short shelf life, chilled, frozen and on-trend health and wellbeing foods. While others claim to know these areas well . . . who knows – maybe, but perhaps not. If you are sick of poor results and lame excuses, perhaps you should have a chat and together we might be the right fit going forward. If you want us on your boat as a reliable, trusted and experienced crew – give us a call and let’s talk.
SURGE SMC – Rothford Sales & Marketing Crew
Call Tony Trilford 0800 949 333 or visit our website www.foodbrokers.co.nz August 2019
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smafeature DELIVERING THE DIFFERENCE
Alliance Marketing Demonstration Division
Achieve Desirable Results Growing up in a large family (being one of 18 children – yes 18 children), has helped Geoff Cassin from Selling Solutions build strong values and a work ethic that he continues to live by. Cassin started out in the industry as a merchandiser with Pepsi Cola. “It was the days when Tina Turner and Michael Jackson were the major brand ambassadors and it was very cool to drink Pepsi,” said Cassin. Following this he has held senior roles with Kelloggs, Unicharm, Gull, Nestlé and Foodstuffs. With more than 30 years of extensive experience in the industry, Cassin decided it was time to go out on his own. His business Selling Solutions started nine years ago to help brands
achieve growth and success. Selling Solutions provides premium brands with a full management services to enter the supermarket industry, from Sales and Merchandising to Business Management. Its team of professional business managers as well as sales and merchandising experts that are trained using effective tools and processes in corporate businesses to achieve desirable results. Selling Solutions has an excellent reputation in providing sales, merchandising, invoicing, or logistics assistance to businesses. For more information phone 021 065 2787, email info@sellingsolutions.co.nz or visit www.sellingsolutions.co.nz. n
Product demonstrations are an effective and cost-effective way to introduce your products direct to your target consumers. The in-store demo provides the opportunity for open dialogue between a company and consumer creating more awareness and therefore boosting sales. Alliance Marketing offers a fully trained national demonstration team who have a passion for sales. If you are looking for Nationwide or regional store specific professional
• Business Management
demonstrators who know how to sell as well educate and communicate your brand values to the consumer at affordable rates complete with comprehensive reports and photo for every store demonstration. For either mobile instore education, Cooking Demonstrations, Tastings, sample handouts, contact Liz Brash at Alliance Marketing Ph: 09 263 9466 Mob: 021 726 860 or email: lbrash@alliancemarketing.co.nz n
• Work in partnership to achieve success
• Monthly reports
• Passionate about your brands • Ensure highest levels of service
• Experienced staff
For a consultation on how we can improve your business, please contact GEOFF CASSIN on 021 0652 787
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Growing businesses in new and existing markets DKSH is the leading market expansion services provider, helping other companies and brands to grow their business in new or existing markets. DKSH is a global company that is headquartered in Zurich. In New Zealand alone it employs over 300 staff and has its head office and distribution centre located in Palmerston North. The company’s best-selling products are very much household names, some of which DKSH have represented for over 20 years, including Peckish, Lindt, Mentos, Chupa Chups, Jack Link’s, Maille, Werther’s, Quorn, 3M, SC Johnson, Ryvita, Bluebird Pepsico and Pfizer.
is the people, and DKSH’s sales teams are industry leaders. The sales growth and length of client relationships speak to that. We welcome the opportunity to introduce DKSH and our high performing team to you,
and explore ways to grow your business,” said Harris. For more information contact Paul Harris at paul.harris@dksh.com or phone 021 902 588.
“DKSH is the largest company in an industry we call market expansion service providers, known as sales and merchandising agencies (SMAs) in New Zealand,” said Paul Harris, General Manager Sales and Marketing. “Our expertise and broad local knowledge, together with our infrastructure, enable us to better understand our clients’ needs and to deliver customised solutions to grow their business.” DKSH has entered a period of strong growth over the last five years and can now boast a sales team of seven key account managers, 23 grocery territory managers, plus a direct route sales team of 14 territory managers. DKSH has significant scale and delivers quality execution in both grocery and route channels. Our vision is to be the number one sales and marketing agency in New Zealand with presence in every aisle of the supermarket. DKSH offer a comprehensive portfolio of market expansion services tailored to their clients’ business needs. The most important aspect of a partnership
DKSH New Zealand Limited 279 Railway Road, Milson, Palmerston North 4470 Private Bag 11047, Palmerston North 4442 Phone +64 6 356 5323, Fax +64 6 356 4726 customerservice.nz@dksh.com, www.dksh.co.nz
smafeature What Makes A Pos Display Good?
POS Display Best Practices and How To Measure Their Impact Point-of-sale displays are a diverse field that provides enormous opportunities for increasing sales (by as much as 20 percent) and building your brand but can also be a huge waste of money if not done right – suboptimal displays lose 25 percent of the sales potential. We already spoke about how a good POS display can boost sales in any phase of the product cycle – but what is it that makes a display good? How do you know that the money you are investing in this additional opportunity to be seen by your shoppers will be a good ROI? Over the years, EyeSee tested and analysed hundreds of stimuli on thousands of shoppers when it comes to POS materials. Doing this for our clients enabled us to realize what are some of the best practices when it comes to POS display design. There are several things which matter most when it comes to displays and their effectiveness and represent the most relevant of display KPIs: In-store Visibility, Attention, Likability and Share of shoppers. These are tested remotely, using a combination of eye tracking, survey, and virtual shopping. We compiled a meta-analysis from the
POS studies (+50 displays from multiple industries) we did in the last six months and found several insights that you should keep in mind when designing a new display. We coded each display based on seven variables: PEOPLE: With vs Without people FUNCTIONAL BENEFIT: Not shown vs Communicated PRODUCT PROMINENCE: Center vs Side position COPY STYLE: Small vs Large copy COPY LENGTH: Short copy text vs Long copy text CALL TO ACTION: No call to action vs With a call to action BRANDING: No brand vs With embedded branding
How does the testing work? The client delivers the stimuli and defines the objectives of the research. EyeSee programs and conducts the study – the respondents participate from their homes, then our researchers analyse the findings and deliver a full report within two and a half weeks. Attracting attention and making your product stand out in a crowded store environment is the first step in any display evaluation. Our research has shown that a few display features drive an increase in visibility: Including a functional benefit, large copy style but without people shown on the display.
First off, displays without people tend to show a higher impact on in-store visibility. This might sound surprising but adding people to a display might make the display too messy or cluttered. Including a functional benefit of the product brings an increase in visibility in comparison to displays without a demonstrated benefit. Think more about highlighting the efficiency, taste or a health benefit of the product, rather than not including a benefit at all and just adding a vague tagline. Additionally, we have found a connection between having
a larger copy in the design and a higher impact on visibility.
Okay, you’ve managed to grab the attention of the shopper – so how do you keep it now? For how long do they look at your display when walking around the store? Our studies have shown that there is a significant increase in attention to the display if there are no people shown, with a clearly communicated functional benefit, and with the product positioned on the side rather than in the center. Along with that, similarly to visibility,
Winning In Grocery
If you don't want to win in NZ Grocery, KML may not be a wise choice KML HAS A GREAT TEAM OF HAPPY PEOPLE: • Large team of experienced Key Account Managers, large field sales & merchandising team backed by an experienced Management Team • KML has well established, happy Brand Owners (Twinings, Berocca, etc) • KML achieves RESULTS!
LET’S TALK We are keen to discuss your business needs and answer any questions you may have. Contact us NOW.
P: 021 580 159 Unit 3, Building 1, 4 Orbit Drive, Rosedale, North Shore City 0632
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KML is one of New Zealand’s leading sales and merchandising companies, representing national and international brand owners in the FMCG market. Established in 1995, KML has grown to an over 70-strong team located around New Zealand from Invercargill to Kaitaia. The business continues to provide brand owners and retailers with a proven model that delivers sales growth. General manager, John Timms, has been in the grocery industry for 30 years and believes that despite the market being very competitive at the moment, it is an exciting time for suppliers. “Innovation is always highly sought after by retailers and last year KML worked alongside Twinings to launch Infuse, a cold-water infusion beverage which allows consumers to conveniently flavour the water inside a water bottle in a cost-effective way. “Who would have thought that a tea brand would come up with such an innovatively successful product,” said Timms. “With innovation, comes consumer demand and as the industry
has seen oversees with Amazon enabling same-day delivery on groceries, in-store service in supermarkets has never become more important” according to Timms. “Our brand owners are working more closely with us than ever before to be successful in the current competitive retailer environment, which is great.” The KML business has had great success over the past 20 years and continues to do so today. “The last 1218 months has been a very successful time for most of our brand owners and the year ahead looks to continue this trend. It’s all about continuing to employ and retain the best people which, when combined with great systems and processes, will continue to deliver great growth results, happy brand owners and even higher employee engagement levels.” KML services provided include key account management as well as sales and merchandising representation for Brand Owners. For more information contact John Timms on 021 580 159 or email him at john.timms@kml.net.nz or visit www.kml.net.nz. n
smafeature a larger copy style, and additionally, embedded branding, all have a higher impact on the time shoppers spend looking at the display.
If you want to maximise sales, you need to have both high visibility and high likability present. In this study, we have found no strong discriminative display features when it comes to likability. The biggest impact is by copy style. Probably because the bigger the copy is, the easier it is to read. In general, Likability is more related to overall brand perception and appeal than it is to specific display features.
Finally, we need to set out to answer one of the most important questions when it comes to POS displays – will your shoppers buy the product when they encounter it? Our meta-study shows that having your branding embedded in the design is a big driver for impacting sales at your POS display.
LIMITATIONS OF THE META-STUDY
However, it is important to have in mind the limitations of this
INTEGRATION
meta-analysis. Meta-analyses are not clean experimental designs of the variables. The location of the display in the stimuli, the category, and the brand strategy can greatly affect the performance of the display. This metastudy consisted of several tests done for the same product but with individual campaign variations containing the same elements, which can also affect its results. If POS communication is important for your sales or you spend a significant budget on POS communication, it is recommended to conduct a best practice study based on +50 displays of your category (your own brand’s and your competitor’s). To conclude, out of the displays we tested, the best performing display is four times more visible than the worst performing display. Accordingly, it could boost sales seven times more efficiently than the worst performing display. If you are designing a display that needs to stand out in a crowded supermarket, we recommend taking into account all of the different variables that could be affecting its performance, and exploring what are the specific advantages and disadvantages, and the potency of a given design. Interested in testing POS displays? Get in touch via info@eyesee-research.com. n
HQ MANAGEMENT
Competitively Priced
Storetaste has proven that the cost of effective Merchandising and Sampling doesn’t have to be out of reach for FMCG brands. Kelsey Smart, Storetaste’s New Zealand manager, has seen an overwhelming response from FMCG brands who simply cannot justify the cost of paying for merchandising based on commission. The Storetaste model lets brands develop its own in-house sales team who work directly with supermarket buyers while contracting out sampling and merchandising services. Storetaste has provided a solution creating a unique cloud based reporting platform combined with a distributed team in New Zealand and Singapore who provide sampling and merchandising accompanied by real time reports. This platform allows every action to be backed up with important data to help manage your listings in store. The demand has not stopped there with a growing need from brands wanting visibility of the actions of their own field teams. The launch of Storetaste’s multitenanted system was a no brainer.
The business is now offering FMCG brands the ability to utilise the platform with their teams out in the field to record not only their merchandising actions but also provide sampling reports all via Storetaste’s cloud based platform. Not only is the Storetaste distributed team the most competitively priced nationwide sampling and merchandising agency they are the best priced online reporting platform. For more information contact kelsey@storetaste.com, call 0273 305 018 or visit www.storestaste.com. n
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smafeature A Tailored Service Following working in the business for the years prior, Tony Puppyn and Angie Samuel decided in 2017 to take on co-ownership of Storelink and continue to drive the business to success. Both Tony and Angie have strong FMCG backgrounds and bring a wide range of skills and knowledge from New Zealand and abroad to Storelink to help clients achieve success on supermarket shelves. Storelink has invested heavily in its sales
business over the last few years and has learnt a fair bit along the way. “I’m so proud of our team’s ‘never give up’ attitude and reputation for delivering results with partners that are buying into our collaboration approach. None of this can be achieved without great partners, processes and a genuinely trusted and driven team.” With new product development and innovation happening all-year-around, the team at
Storelink pride themselves on its ability to cut through the noise and deliver results for its clients. Storelink have over 70 merchandising clients and 420 people in the field, the company has New Zealand covered from the top of the North to the bottom of the South. “Our large team and scalable model ensures speed to market for our valued merchandising clients.” Getting its clients’ products into more consumers’ hands is the primary aim for the team at Storelink and tailoring services to their varied client base with one goal
– delivering results and strong ROI. Despite industry pressures continuing, sales and merchandising agencies have so much to offer the industry but are often misunderstood. “I encourage any business that wants to know more about the benefits of outsourcing to contact an SMA to find out more. What’s the harm in a cup of coffee?” For more information about how Storelink can help your business succeed in the grocery industry contact Angie Samuel, angie.samuel@storelink.co.nz or call 027 467 2080. n
Angie Samuel Originally from Durban in South Africa, Angie emigrated in 2006 and is proud to now call New Zealand home. Working for South Africa’s largest broad based IT distributor, she was offered to exciting opportunity to set up its retail division and helped to successfully launch a range of consumable into grocery which was just the start of her FMCG journey. “I joined Storelink seven years ago, having previously been a client (3M New Zealand outsourced its sales and merchandising to Storelink),” said Angie. “My first role was business manager – merchandise until I was promoted to general manager. In February 2017, Tony and I (along with John Bishop until 2018 when Simon Shears became the third shareholder) acquired the business from
the Hewitt family.” Interacting with clients and people in the grocery industry is something that Angie particularly loves about her role. “Our business is all about our people and our clients’ brands. We work in a fast-paced industry and with over 400 people so no two days are the same which is incredibly stimulating. Seeing our clients’ positive business results directly related to the services we provide is very rewarding.”
Tony Puppyn In 2015, Tony Puppyn joined Storelink as its sales and wholesale business manager and in 2017 became a co-owner alongside Angie, leading to his current role as sales director. “Angie and I both really thrive on adding value and collaborating with our partners and our team, helping them to become successful in a very challenging industry. It’s hugely rewarding and it is what drives us every day.” Despite Tony ‘falling’ into the liquor industry after successfully applying for a retail graduate role for DB Group, he didn’t leave the industry for some 23 years. “I just loved it,” said Tony. “I was lucky enough to work with some amazing brands and business leaders which opened up opportunities to try a few different management roles.” During
his time at DB Group, Tony represented various spirit and wine brands and multiple channels and markets but he always had an interest in the grocery channel so recent roles have been FMCG grocery focussed. “Having quickly figured out after a sales and marketing role at a publishing house that publishing wasn’t for me, my next adventure as a 20-year-old retail manager with DB Group Hotels was much more exciting and I learnt about retail best practice and how to deal with the public.”
One of Brian Hourani’s key strengths is his knowledge of the food industry – however, he freely admits that irresistible food – particularly chocolate – is also one of his weaknesses. “The food industry has always been in my veins,” he explained. “Food is what brings people together – it’s the number one common ground for humans.” Throughout his career, Hourani has worked with well-known and respected chains like Tesco, Carrefour, Wal Mart, Woolworths Group and The Warehouse Group. “I am very fortunate to have worked with great people and networks,” he said. “The people that you work with is what and has made a difference for me throughout my years of being in the food and beverage industries globally.” Hourani is general manager at Allied Pinnacle, and says that no two days are the same. Allied Pinnacle is a leading supplier and manufacturer of over 3,000 bakery products and ingredients, servicing over 4,000 customers. “We are a one-stop shop providing a full basket solution to the ingredients
Brian Hourani GENERAL MANAGER, ALLIED PINNACLE
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and baking categories. We have a great bunch of people who jointly make things possible as a team.” Hourani puts great emphasis on teamwork. “In every role, it takes a high-performing team with resilience, passion and commitment to achieve success. I have always had a ‘think outside the box’ and ‘challenge the status quo’ perspective – it works every time. Many businesses have tunnel vision and traditional approach to business, hence the rise of the disruptive market entrants like My Food Bag and Uber Eats.” Even for someone as experienced as Hourani, the food industry can still present challenges. “We are starting to see more and more innovations come through. However, the bakery and food ingredient industry needs a solid boost in innovation with the support of technology and industry education. The next 18 months look very exciting
for us.” New Zealand also offers unique logistical hurdles. The small, narrow country is matched by its small, narrow motorways – having the Cook Straight running through the middle doesn’t particularly help either. “New Zealand is a geographically challenging country, there are long distances between towns, not to mention one of the most expensive freight rates in the world.” Hourani senses challenging times on the horizon, but he and his team have big plans over the next 18 months. “Our new product development capabilities and capacity is astounding,” he explained. “There will be a number of innovative and exciting products coming out, which will respond to what the industry has been screaming out for. Value, convenience, health and nutrition continue to be the primary drivers, we are very much aligned to that.” n
Frustrated? If your supermarket representation leaves you frustrated with broken promises and lack lustre performance, try something brand new.
For superior supermarket representation & strategic account management contact: Brian Phillimore 0274 419 050 brian@cha.co.nz or Richard Clulee 0275 435 323 richard@cha.co.nz. Web: cha.co.nz August 2019
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vegancheese Vegan Cheeses You Need To Know
The food and grocery market has seen an influx of plant-based alternatives in recent years as consumers continue to become more health and environmentally conscious. One market that has seen significant growth is the vegan cheese segment which is predicted to register a CAGR of 7.3 percent and holds an estimated value of nearly US$2.5 billion. New Zealand retailers have noticed the rise in demand and have been significantly increasing vegan offerings. Countdown has said that its percentage of vegan customers has almost doubled in the last year while a number of independent artisanal producers have also been spotted popping up at farmers markets
Terra Nut Cheese
Alex and Lark are the founders of Terra Nut Cheese, a new vegan cheese start-up from Wellington. The team at Terra Nut Cheese are committed to creating products that can be part of a wholefood plant-based diet while being as minimally processed and healthy as possible. The brand’s range of cheeses are certified vegan and contain just a few ingredients including whole cashews, purified water, sea salt, dairy-free probiotics, herbs and spices with no added oil or preservatives. “Although our
around the country. Consumers across the globe have noticed the health benefits associated with being vegan or flexitarian and are embracing this new trend. In celebration of vegan month, Supermarket News has compiled a collection of some of New Zealand’s leading vegan cheeses. n
products can fool cheese lovers, we don’t like comparing them to dairy, nor are we trying to imitate it. We truly believe nut cheeses are amazing products in their own right and are the new real thing,” said co-founder, Alex Verkholantceva. The cream cheese product is 375g, and the Smokey Cashew blocks are 250g. “The sizes are generous to ensure customers can have a lot of cheese on bagels and make cheesey mac and cheese or even a whole cheesecake.” All packaging used is recyclable, biodegradable and plastic-free. For more information visit www.terranutcheese.co.nz. n
Grater Goods
Grater Goods is a vegan butchery and deli in Christchurch which specialises in fine vegan meats and cheeses. Established in August 2018 by husband and wife duo Flip Grater and Youssef Iskrane, Grater Goods’ kaupapa is to bring customers all the pleasures of fine foods and gourmet plant based deli items and show them the breadth of plant proteins, to make delicious vegan meats, cheese and sandwiches available. “We believe in caring about our impact on Earth, so Grater Goods is 100 percent plant-based and we avoid plastics when possible,” said Flip. The range of vegan cheeses available include Ashed Smokey Cheddar, Boursin, Casheta, Coconut Feta, Herb & Garlic Cream Cheese, Fresh Mozzarella, Parmesan, Smokey Chipotle Cheese and Toasted Cumin and Pepper Cheese. All of which are vegan. The team are currently looking for distribution and retailers for its large range of meats which include Chch Chorizo, Sopressa, Kielbasa, Chorizo Mince, Furkey, Pastrami and Beet Wellington, all of which are vegan as well. For more information contact Flip on 021 583 547, flip@gratergoods.co.nz or visit www.gratergoods.co.nz. n
The Alternative Dairy Co. The Alternative Dairy Co.’s recently launched dairy-free cheeses are what vegan dreams are made of. The moreish Cheddar, Mozzarella and Parmesan vegan cheeses really do melt, stretch, grate and taste delicious, just like its full dairy counterpart. Made from plant-based ingredients including virgin coconut oil, the vegan cheese range is free-from animal products, soy and gluten, and doesn’t contain any nasties including GMOs, palm oil and trans fats. It is an extremely versatile option for consumers that goes well on pizza, pasta, nachos or a classic cheese toastie. Established in 2018 by Life Health Foods (LHF),
The Green Larder
Green Larder is a small artisan food producer with quality being its top priority. Carefully handcrafted using the freshest and finest ingredients, the certified organic range is made in the sunny Wairarapa and was originally developed by food technologist Susan Assadi. Assadi’s Persian heritage and long standing food industry expertise brings a range of gourmet authentic and organic selection of dips and vegan products to the market for everyone to enjoy.
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The Alternative Dairy Co.’s range deliver dairy alternatives that offer the same expectations of other traditional dairy favourites. Passionate about producing great tasting, fresh and convenient plantbased foods, LHF also brings The Alternative Meat Co. and Bean Supreme to the free-from market. For more information visit www.altdairyco.com. n
Susan spent many years in the food industry developing healthy, wholesome and nutritious food that she would be happy for her family to eat. The range includes Green Larder’s Cashew Cream Cheese. This non-dairy, raw, cultured Cashew Cheese is uniquely fermented, smooth and unquestionably rich. It pairs perfectly with crackers and is delicious over baked potatoes. It is Raw, Vegan and Organic and is available in both an Original and Smoked (Manuka) style. Soon to be added to the range is a Cashew Camembert and Cashew Blue Cheese to compliment these exisiting products. For more information contact admin@greenlarder.co.nz or call Don on 027 279 9363. n
Veesey The team at Veesey are a foodie family with young kids. When one of their boys was diagnosed with a dairy allergy a few years ago, the team quickly noticed a lack of affordable dairy-free alternatives in the mainstream supermarkets. Through their search, they discovered a growing desire from people all over the world for good quality dairy or meat-free alternatives to the traditional foods Kiwis grew up with. Some of these choices are driven by allergies and intolerance’s, while others are choosing to avoid the consumption of animal products, or by-products in pursuit of ethical, clean eating or for environmental reasons. “Whatever your motivation, we believe there should be tasty, great quality alternatives to animalbased products readily available to everyone. That’s where Veesey began,” said a spokesperson at Veesey. The company’s driving purpose is to provide simple, easy and delicious plant-based alternatives for the everyday foods we love. In addition to its range of Veesey cheese products, Veesey has also recently launched dairy-free Veesey Pasta Sauces – dairy-free creamy white wine and dairy-free creamy portobello pasta sauce. Visit www.veesey.co.nz for more information or call 09 304 0550. n
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