ONCE UPON A FAN... JOIN THE FANCLUB!
BRAND STUDY | CONSUMER PERCEPTION More air, More area, Less electricity
“Yeh PSPO nahin jaanta" ad campaign
“Jab yeh chale toh mood circulate kare”
In 1993-94, Orient launched PSPO, a classic example of Ingredient branding, with blades and motors designed in such a manner that the fan can cover more area and deliver more air.
More air, everywhere.
CELEBRATING ORIENT Oldest brand of fan Indian manufacturers. State-of-the-art technology Customised fan and lighting solutions Aesthetically designed contemporary and classic fans to match décor needs. More air in every corner of the room with PSPO Orient’s green initiative of developing technology that conserves energy.
Switch to smart
-----------------------------------------------------------------------------------------------------RESEARCH
Fan is one of the most hot selling consumer durable, without much differentiation between brands. But how is a fan perceived by it’s users?
“
I need the fan to beat the heat.
I switch off the fan when I spray mosquito repellant.
I use it coz it makes me happy.
...to conserve power when it’s running on inverter.
I switch it on when the loo is smelling foul.
I switch it off while doing my pooja.
...to drive away the stuffiness in the room..
... if there’s too much dust in the room while brooming the floor.
I’m just habituated to the sound of rotating blades I switch it on to dry the floor after mopping.
“
“
I switch the fan on to avoid mosquito bites.
“
What does a fan mean to people?
OFF
ON
TECHNOLOGY AND TRENDS
I switch if off if there are loose papers on my desk which might fly.
Persistance of vision
a brief review of chosen technologies
Persistence of vision is the theory where an afterimage is thought to persist for approximately 1/16th of a second on the retina. It causes shapes to perceivably form due to motion of lighted and back spaces.
Persistance of Vision(POV) Home automation and Internet of Things(IoT)
Home automation and Internet of Things
Sensors
Sensors
Connected with the home’s wiring over Bluetooth and Wi-fi, the fan can exchange data with other appliances and fittings.
From smoke detectors, heat detector to IR cameras to light sensors, various sensors can enhance the fan to do much more than it’s core function.
-----------------------------------------------------------------------------------------------------IDEATION & CONCEPT SKETCHES
anti-suicide
mosquito detection and triggerring of repellant
mood sense and experience creation
A smart fan that provides an interactive never before multimedia experience that fosters the child’s cognitive development, while incorporating child safety, parental support and smart add-ons that lead to the next-gen bedroom experience.
CHOSEN CONCEPT
-----------------------------------------------------------------------------------------------------Understanding child cognition
Children learn through immersive experiences. Bed time stories influence child learning immensely in the formative years.
-----------------------------------------------------------------------------------------------------SCENARIOS
WATCH BEDTIME STORIES WITH A SIBLING
COLLABORATIVE GAMING AND LEARNING
MORNING ALARM!
-----------------------------------------------------------------------------------------------------FINAL CONCEPT LED STRIPS ON THE BLADES POWERED BY MOTION CENTRAL IR CAMERA FOR ENSURING THE CHILD’S COMFORT DATA TRANSFER THROUGH WI-FI AUTOREGULATION, HUMIDITY DETECTOR AND MOSQUITO REPELLANT BUILT-IN ALARM CLOCK
NEXT-GEN FEATURES
IMMERSIVE EXPERIENCE
It can send and receive data as well as display it to deliver an experience of storytelling and gaming.
PARENTAL SUPPORT
Gives parents the option to remotely monitor the child’s room. Built in agitation sensor enables parental support and child well-being.
SMART CONNECT
The smart fan can communicate with lights, speakers and other appliances through Wi-fi, enabling seamless home automation.
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COMFORT 2.0
IR camera detects discomfort or sweat and auto regulates the fan. It senses mosquitoes and releases repellant spray from paired device.
CLOCK AND REMINDER
The fan allows for the clock to be displayed in the most apt and effective location in the room- in the immediate line of sight from the bed.