High demand for dairy products has a direct impact on butter market. Rising consumer demand for bakery and confectionery products including chocolate, cakes, muffins and others are influencing the growth of butter market positively. Shifting consumers food consumption pattern backed up by increasing disposable income is propelling the growth of this market. Low production cost and high returns are encouraging the players to enter the butter market. Furthermore, high focus on R & D has a positive impact on this market and helped in brining innovations and also improving the existing product line.