Matcha Tea Market: Global Industry Analysis and Opportunity and Forecast 2017 to 2023 Market Research Future published a Cooked Research Report (CRR) on Global Matcha Tea Market which is estimated to grow at 5.85 % by 2023 Market Overview
Matcha tea specially grown and processed green tea which is finely ground powdered and packed. Matcha tea is rich in vitamin C, chromium, selenium, magnesium and zinc which helps in lowering cholesterol and controls blood sugar level in turn helping in weight loss. Matcha tea has higher percentage of antioxidants compared to green tea which is why it is preferred by health cognizant consumers. The trend of consumption of matcha tea began in Asian countries and this has spread to other regions rapidly. The sale of matcha tea is growing exponentially as consumers are opting for healthy lifestyle, so many key players in various food & beverages market have invested in R&D so as to focus on product development which are enriched with matcha tea. New and improved product line of food & beverages are fortified by adding matcha tea. Moreover, matcha tea bakery product is gaining popularity across the globe, as the demand for healthy food & beverages has been increasing in recent years. These factors will support the matcha tea market and is estimated to grow at the rate of about 9.69% from 2017 to 2023. Competitive Analysis This report includes a study of strategies used in the market, mergers and acquisitions in matcha tea, as well as multiple product launch by matcha tea market players. It further includes product portfolios and developments of leading major players which include:
Nestlé SA (Switzerland)
Tata Global Beverages Ltd (India)
The Unilever Group (U.K.)
AOI Tea Company (U.S.)
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