Hospitality Training Manual by Surya

H O S P I TA L I T Y

BASICS | TRAINING MANUAL SURYA HOSPITALITY 2014

RUG: CSH PILLOW: AX-004 LIGHTING: COLP-004

SURYA HOSPITALITY 2014

TABLE OF CONTENTS

OUR PHILOSOPHY ON TRAINING

LIGHTING

PILLOWS

POUFS

ART

MIRRORS

THROWS

RUGS

CONSTRUCTION GUIDE

RUG MATERIALS

SAMPLE PROGRAM & COLOR

CUSTOM PROGRAM & PROJECTS

RUG PADS

CARING FOR OUR PRODUCTS

DESIGN TOOLS

USING OUR CATALOG

USING SURYA.COM

MICROSEAL & SUSTAINABILITY

Surya’s simplified training process includes follow-up training to ensure that sales associates and designers have an in-depth understanding of the accessories business—helping them to sell more accessories and generate more satisfied customers. We strive to help designers and purchasing associates expand their knowledge and generate additional revenue by actively promoting accessories.

OVERVIEW • Founded by Surya Tiwari in 1976 • Vertical manufacturer of rugs and coordinating accessories - Buy raw material - Spin and dye wool - Weaving/stitching • • • •

Located in Calhoun, GA 500,000 sq. ft. warehouse space $100 million retailable inventory All products made by voluntarily employed individuals of legal employment age who earn fair wages and work in a clean and safe environment ON THE COVER | Interior Architect: Philip Koether Architects • Project: Batch Yard, Everett, MA • Photography by: Nico Arellano Photography

SURYA HOSPITALITY 2014

LIGHTING Surya offers MORE THAN 400 IN-STOCK FLOOR, TABLE AND TASK LAMPS in a full spectrum of rich tones and finishes—all of which coordinate with our rugs, pillows and other accessories. From traditional silhouettes to organic shapes and modern, oversized designs, our lamps have been thoughtfully selected to accommodate a variety of lifestyles, decor preferences and budgets.

WHOLESALE PRICE UNDER $100, depending on style, size and materials.

SPECIAL FEATURES • • • • • • •

Coordinates with other Surya accessories Top Sellers guaranteed to ship within 48 hours One lamp per box UL approved USB port and outlets in base ADA switches Drop ship

LAMP SHADE MATERIALS • • • •

Burlap Metal Poly/Cotton Silk

• Crystal • Linen • Seagrass

BASE/BODY MATERIALS • • • • •

LIGHTING: PRC-746, DPT-800, CLS-403, DPT-801, PRC-745

SURYA HOSPITALITY 2014

Acrylic Ceramic Glass Polyresin Wood

• • • • •

Bamboo Crystal Metal Shell Wood Veneer

SIZE AND DIMENSIONS

LAMP SHADE SHAPES

Surya’s lamps are listed in two dimensions—width and height (W x H). “WIDTH” always refers to the widest part of the lamp. In most cases, the width will be taken from the shade, since the lamp shade is typically wider than the base. “HEIGHT” refers to the height of the lamp when assembled—from the bottom of the base to the top of the finial. Surya’s lamps range in height from 26" to 42" (table lamps) and from 62" to 74" (floor lamps). Lamp widths range from 11" to 18".

CYLINDER

MODIFIED BELL

DRUM

RETRO OVAL NO HUG

MODIFIED BELL NO HUG

MODIFIED DRUM NO HUG

RETRO RECTANGLE

RETRO SQUARE

RETRO DRUM

EMPIRE RECTANGLE

CUBE

CORD LENGTH is measured from where the cord exits the lamp to the end of the cord. The cords on Surya’s lamps are either 8' (table) or 12' (floor lamp).

LAMP COMPONENTS FINIAL

HARP

UL LABEL SOCKET SADDLE NECK

FINIAL - A small finishing ornament that is attached to the top of the harp; can be simple or ornate HARP - The wire support that attaches at the socket and supports the shade at the top of the lamp

HANDLING TIP To prevent breakage, a lamp should be pulled out of the box by the base and never by the finial, harp, socket or other component.

NECK - The portion of the lamp that connects the harp, saddle and socket to the base of the lamp SADDLE - A metal base to which the harp attaches SOCKET - A threaded screw base used to hold and connect a lightbulb to a power source UL LABEL - Certifies that an electrical product has been tested and complies with UL safety standards

SURYA HOSPITALITY 2014

PILLOWS Surya’s pillow collection includes MORE THAN 1,200 IN-STOCK OPTIONS in an array of styles, sizes, textures and colors. From simple solids and understated designs to intricate patterns and sophisticated embellishments, all designs are created to complement popular upholstery and paint colors, along with Surya’s full range of accessory offerings.

WHOLESALE PRICE $15 to $175, depending on style, size, materials and filler options.

SPECIAL FEATURES • • • • • • • • • • •

Coordinates with other Surya accessories Top sellers guaranteed to ship within 48 hours Stain treatment available Pillows sold individually Designer collections Made in America options Outdoor options Floor pillows Hidden zippers and removable covers for most designs Poly- or down-filled Drop ship

FABRIC OPTIONS* • • • • • • •

Acrylic Cotton Hide Linen Nylon Silk Wool

• • • • • •

18", 20", 22", 30" SQUARE

16" ROUND

Chenille Flax Jute Microfiber Polyester Viscose

13" X 20" RECTANGLE

PILLOWS: AR-005, K LD-007, LD-050, LY-006

*NOTE: See page 23 for material-specific cleaning instructions. 6

SURYA HOSPITALITY 2014

POUFS Surya offers MORE THAN 350 IN-STOCK POUFS in a variety of styles, sizes and materials—including both solids and prints—all of which complement trending upholstery and paint colors, as well as Surya’s rugs, pillows and other accessories. Shapes include round, rectangular and square, and sizes range from 16" x 16" x 16" to 24" x 24" x 13".

WHOLESALE PRICE $99 to $499, depending on style, size, materials and filler.

SPECIAL FEATURES • • • • • •

Coordinates with other Surya accessories Top sellers guaranteed to ship within 48 hours Designer Collections Made in America options Removable covers for many designs Drop ship

FABRIC OPTIONS* • • • • • • •

Acrylic Cotton Hide Linen Nylon PVC Viscose

• • • • • • •

Chenille Flax Jute Microfiber Polyester Silk Wool

FILLER OPTIONS • Cotton-Filled • Poly-Bead Filled (Indoor/Outdoor Collection)

LINEN

• Poly-Filled • Recycled Cotton • Wood Frame/No Fill

HAIR-ON-HIDE

JUTE POUFS: POUF-78, POUF-203, POUF-221, POUF-239

*NOTE: See page 23 for material-specific cleaning instructions. SURYA HOSPITALITY 2014

ART Surya offers MORE THAN 1,000 pieces of art, including over 250 pieces of in-stock art, in a wide variety of styles, sizes (14" x 14" to 40" x 60"), colors and price points—all thoughtfully selected to complement our rugs, pillows and other home accessories. A number of pieces are available as sets for display either individually or as a wall grouping. Our custom art program consists of 750+ unique designs that can be customized according to size, as well as frame and mat type.

WHOLESALE PRICE $99 to $799, depending on style, size and materials.

SPECIAL FEATURES • • • • • • •

Coordinates with other Surya accessories Top sellers guaranteed to ship within 48 hours Custom program Made in America options Hanging hardware included Giclées and hand-embellished options Drop ship

MATERIALS • Archival (Fine Art) Paper • Canvas

• Archival Ink

FRAME FEATURES • Medium Density Fiberboard (MDF) • Wrapped Foil

• Mat/Double Mat • Wood

STYLES • • • •

Abstract Coastal Geometric Photography

BOTANICAL ART: LJ-4004, LJ-4064, LJ-4065

SURYA HOSPITALITY 2014

• Botanical • Floral • Landscape

GEOMETRIC

PHOTOGRAPHY

MIRRORS Surya’s mirror collection includes MORE THAN 100 ATTRACTIVE IN-STOCK OPTIONS—all of which feature decorative frames in an assortment of rich colors and finishes, making them well-suited for a variety of lifestyles and design aesthetics. Available in an array of sizes from 16" x 20" to 40" x 70" with either beveled or non-beveled glass.

WHOLESALE PRICE $99 to $649, depending on style, size and materials.

SPECIAL FEATURES • • • • •

Coordinates with other Surya accessories Top sellers guaranteed to ship within 48 hours Made in America options Hanging hardware included Drop ship

FRAME MATERIALS • Medium Density Fiberboard (MDF) • Wood

• Metal • Resin

FINISHES • Bronze • Goldtone • Antiqued/Distressed/ Weathered

• Champagne • Pewter • Silvertone

CHAMPAGNE, MDF, BEVELED

GOLDTONE, MDF, BEVELED

ANTIQUED SILVER, WOOD, NON-BEVELED

BRONZE, RESIN/WOOD, BEVELED

WEATHERED PEWTER, MDF, NON-BEVELED

PEWTER, METAL, BEVELED MIRRORS: LJ-4187, MRR-1010, RWM-2004

SURYA HOSPITALITY 2014

THROWS Surya offers MORE THAN 150 THROWS in a range of fabrics and textures, including rich solids, subtle patterns and eye-catching prints, all designed to harmonize with on-trend upholstery and paint colors, as well as with Surya’s diverse accessory offerings. Sizes available from 40" x 50" to 60" x 67".

WHOLESALE PRICE $99 to $249, depending on style, size and materials.

SPECIAL FEATURES • • • •

Coordinates with other Surya accessories Top sellers guaranteed to ship within 48 hours Designer collections Drop ship

FABRIC OPTIONS* • • • • • •

Acrylic Cotton Linen Nylon Silk Wool

• • • • •

Chenille Jute Microfiber Polyester Viscose

TEXTURES/DETAILS • • • •

Crocheted Fringe Raw Edges Woven

ACRYLIC, CROCHETED THROWS: FBT-1000, FBT-1001, FBT-1002

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• Embellished • Knitted • Ruffles

COTTON, FRINGE DETAIL

COTTON, REVERSIBLE

RUGS Surya’s rug collection includes MORE THAN 5,500 DESIGNS in a wide range of styles, textures and colors—from simple solids and bold geometrics to florals and highly detailed classic designs—all created to complement popular upholstery and paint colors. Featuring a thoughtful selection of both handcrafted and machine-made designs, our rug collections are also available across multiple price points—enabling customers to find a design that meets their needs, regardless of lifestyle and budget. In-stock sizes range from 2' x 3' to 12' x 15', and most of our designs are also customizable to any size or shape.

WHOLESALE PRICE $99 to $4,200 for a 5' x 8', depending on style, construction and materials.

SPECIAL FEATURES • • • • • • • •

Coordinates with other Surya accessories Top sellers guaranteed to ship within 48 hours Largest selection of in-stock designs in the industry Samples available for every design More than 4,000 custom options Designer collections Made in America styles Drop ship

STYLES • • • • • • • •

Classic Medallion & Damask Ikat & Suzani Solid & Border Natural Fiber & Texture Animal Coastal Kids

• • • • • • • •

Arts & Crafts Floral & Paisley Geometric Shag Hide & Leather Southwest Flatweave Indoor/Outdoor

• • • •

Hand-tufted Hand-woven Flatweave Hand-loomed Wool Machine-made

CONSTRUCTIONS • • • •

Hand-knotted Hand-hooked Hand-loomed shag Hand-crafted

RECOMMENDED HOSPITALITY MATERIALS • Wool Fibers • Plant/Synthetic Fibers

• Synthetic Fibers

MATERIALS REQUIRING ADDITIONAL CONSIDERATION: • Animal Fibers

• Plant Fibers

RUGS: BDA-3003, CAN-1907, VTG-5238

*NOTE: See page 23 for material-specific cleaning instructions. SURYA HOSPITALITY 2014

CONSTRUCTION GUIDE

HAND-KNOTTED

HAND-TUFTED

COST*: $500 to $4,200

COST*: $300 to $500

MANUFACTURING TIME**: 4 to 6 months

MANUFACTURING TIME**: 2 to 4 months

Hand-knotting is the most intricate, labor-intensive rug weaving process in use today. A higher number of knots per square inch typically translates to better quality. A complex pattern can require very dense knotting and takes a long time to produce. An average weaver can tie about 3,000 knots per day.

Generally less expensive and easier to construct than handknotted rugs, hand-tufted rugs are made using a hand-operated tool to punch strands of wool or other fibers into canvas stretched on a frame. After tufting, the rug is removed from the frame and a backing is applied. Bindings may be attached to the edges of the rug to add strength and prevent unraveling.

DURABILITY: Guest room is typically 5 to 10+ years depending on use and a public space is typically 2 to 7 years.

DURABILITY: Guest room is typically 2 to 10 years depending on use and a public space is typically 3 to 5 years.

SHEDDING: Sheds less than a typical hand-tufted rug. HOW TO IDENTIFY: Individual knots are visible on the back of hand-knotted rugs, making it possible to see the overall pattern and colors used on the rug’s surface. Weaving and knots will be slightly uneven. The fringe of a handknotted rug is an extension of the rug’s foundation. *Cost is based on a 5' x 8' rug size. **Manufacturing time on all rug construction types includes: spinning and dyeing wool, weaving, finishing and transportation.

HAND-KNOTTED WEAVING

HOW TO IDENTIFY: An adhesive is used to attach a canvas material (backing) to the back of hand-tufted rugs to hold the yarns together. Tufted rugs typically have a cut pile surface, although some designs have both loop and cut pile combined to add a dimensional effect to the pattern. CUT PILE SURFACE

LOW 1

SHEDDING: Sheds initially, subsiding over time. Degree of shedding depends on wool quality and rug density. Less expensive hand-tufted rugs shed more than higher end handtufted rugs.

MEDIUM 2

HIGH

LOW

PRICE

TIME TO CONSTRUCT

DURABILITY

SHEDDING

Premium

SURYA HOSPITALITY 2014

Standard

MEDIUM 2

HIGH 4

HAND-HOOKED

HAND-LOOMED SHAG

COST*: $200 to $800

MANUFACTURING TIME**: 2 to 4 months

Hand-hooked rugs go through the same process as hand-tufted rugs. Tufted rugs, however, have a cut pile surface, while hooked rugs feature a looped pile surface. Often, rugs will combine both techniques.

Hand-loomed shag rugs are made on hand-operated looms with hundreds of plush, twisted and slightly felted yarns. A team of weavers uses a long steel rod to shoot the fibers across vertical strings that run the length of the rug. Each fiber can be as long as 6".

DURABILITY: Guest room is typically 2 to 10 years depending on use and a public space is typically 3 to 5 years. SHEDDING: Sheds less than hand-tufted rugs, subsiding over time. HOW TO IDENTIFY: Similar to hand-tufted rugs, an adhesive is used to attach a canvas backing to the back of handhooked rugs to hold the yarns together. The surface pile of a hand-hooked rug will appear looped (rounded). *Cost is based on a 5' x 8' rug size.

DURABILITY: Guest room is typically 2 to 10 years depending on use and a public space is typically 3 to 5 years. SHEDDING (WOOL): Moderate shedding for an extended period, subsiding over time. SHEDDING (POLYESTER): Minimal shedding. HOW TO IDENTIFY: Identifiable by a deep pile, giving it a shaggy appearance. May or may not have a canvas backing.

**Manufacturing time on all rug construction types includes: spinning and dyeing wool, weaving, finishing and transportation.

Learn even more details by viewing our rug construction videos at surya.com/videos

LOOPED PILE

CUT LOOPED PILE

LOW 1

MEDIUM 2

HIGH

LOW

PRICE

TIME TO CONSTRUCT

DURABILITY

SHEDDING

MEDIUM 2

HIGH 4

SHEDDING (POLY) SHEDDING (WOOL)

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HAND-WOVEN FLATWEAVE

HAND-LOOMED WOOL

COST*: $200 to $600

MANUFACTURING TIME**: 2 to 4 months

Often referred to as dhurries or kilims, flatweave rugs are woven on a loom, rather than knotted. They are typically constructed from wool, cotton or synthetic materials. In most cases, the pattern on the front of the rug can be viewed clearly from both sides, making these rugs reversible.

Hand-loomed wool rugs are constructed on hand-operated looms by a team of weavers who use a long steel rod to shoot fibers across vertical strings that run the lengths of the rug. In this construction, rugs can be all cut pile, cut-and-loop pile or all loop pile. In some cases, the rug may be hand-carved to accentuate texture and design.

DURABILITY: Guest room is typically 2 to 10 years depending on use and a public space is typically 3 to 5 years. SHEDDING: Moderate shedding, subsiding over time. REVERSIBLE: Can extend rug life by flipping the rug. HOW TO IDENTIFY: Because they are woven rather than knotted, flatweave rugs do not have a tufted pile, which gives them their “flat” appearance when compared to other rug constructions. The design of a flatweave rug typically appears the same on the front as on the back.

FLATWEAVE CONSTRUCTION

SHEDDING: Moderate shedding, subsiding over time. Degree of shedding depends on wool quality and rug density. Less expensive hand-loomed rugs will shed more than higher end hand-loomed rugs. HOW TO IDENTIFY: Low to medium pile. May or may not have a canvas backing.

CUT-AND-LOOP PILE

LOW 1

DURABILITY: Guest room is typically 2 to 10 years depending on use and a public space is typically 3 to 5 years.

MEDIUM 2

HIGH

LOW

PRICE

TIME TO CONSTRUCT

DURABILITY

SHEDDING

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MEDIUM 2

HIGH 4

MACHINE-MADE

INDOOR/OUTDOOR

COST*: $100 to $400

MANUFACTURING TIME**: 2 to 4 months

Machine-made rugs are produced by large machines that have hundreds of spindles of fiber that are mechanically woven into a thin mesh backing. The machine runs continuously to optimize efficiency. A computer dictates the pattern, minimizing the chance for error.

Indoor/outdoor rugs are made solely of synthetic fibers— including olefin, polyester, polypropylene and PVC (polyvinyl chloride)—that have been infused with UV inhibitors to minimize fading. These rugs are mold- and mildew-resistant and can withstand up to 500 hours of direct sunlight.

DURABILITY: Guest room is typically 2 to 5 years depending on use and a public space is typically 1 to 2 years.

SHEDDING: Machine-made polyester rugs will not shed. Since most rugs of this type are made from synthetic fibers, the pile will crush with heavy traffic.

SHEDDING: None

HOW TO IDENTIFY: As with hand-knotted rugs, the rug pattern and colors are visible on the back of these rugs. However, a coarse latex backing is used to secure the fibers in place. The back of a machine-made rug will look very uniform and even (in contrast to the back of a hand-knotted rug, which will have slightly uneven knots).

HOW TO IDENTIFY: Indoor/outdoor rugs can be handhooked or machine-made and typically have a latex, rubber or vinyl backing, which enables them to withstand the elements. Learn even more details by viewing our rug construction videos at surya.com/videos

*Cost is based on a 5' x 8' rug size. **Manufacturing time on all rug construction types includes: spinning and dyeing wool, weaving, finishing and transportation.

LOW 1

MEDIUM 2

HIGH

LOW

PRICE

TIME TO CONSTRUCT

DURABILITY

SHEDDING

MEDIUM 2

HIGH 4

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NATURAL FIBER

HAIR-ON-HIDE

COST*: $100 to $400

COST*: $700 to $2,000

MANUFACTURING TIME**: 2 to 4 months

While not a true construction, natural (plant-based) fiber rugs possess their own unique characteristics. They are constructed of tightly woven fibers such as bamboo, cotton, jute, linen, seagrass and sisal to create a casual and relaxed look and feel. The fibers are often bleached or dyed to increase design options and aesthetic appeal. It is important to keep in mind that, as with other rugs, placing natural fiber rugs in direct sunlight several hours a day can result in the fading of dyed materials and gradual darkening of undyed fibers. Natural fibers can be blended with other fibers to create a multitude of design options.

Hair-on-Hide rugs are hand-crafted of natural hides to create a myriad of designs. They may be dyed in a number of colors, or the natural coloration may be used. Due to the innate differences among hides, subtle variations in dye lot, color and pattern can be expected. Brands and other markings add character to hide rugs—making each a oneof-a-kind piece to create a truly authentic look.

DURABILITY: Guest room is typically 2 to 4 years depending on use and a public space is typically 1 to 2 years.

SHEDDING: Very minimal.

Note: Natural fiber rugs are not recommended for hospitality due to staining and flammability concerns.

MEDIUM 2

HOW TO IDENTIFY: These rugs typically have a felted backing. Note: Hair-on-hide rugs are not recommended for hospitality due to staining and flammability concerns.

ADDITIONAL CHARACTERISTICS: Static resistant, naturally insulating, eco-friendly/biodegradable.

LOW

DURABILITY: Guest room is typically 2 to 4 years depending on use and a public space is typically 1 to 2 years.

How to identify: See “Rug Fiber Comparison” chart on page 17.

HIGH

LOW

PRICE

TIME TO CONSTRUCT

DURABILITY

SHEDDING

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MEDIUM 2

HIGH 4

RUG MATERIALS RUG FIBER COMPARISON CHART TEXTURE/ APPEARANCE

FIBER

DURABILITY

MOISTURE RESISTANT

STAIN RESISTANT

MINIMAL SHEDDING

SUSTAINABLE/ BIO-DEGRADABLE

PLANT FIBERS Bamboo

Soft and smooth

Moderate

Cotton

Soft and smooth

Moderate

Hemp

Rough, natural variation in color

Moderate

Jute

Rough, natural variation in color

Moderate

Linen

Coarse, but softens over time

High

Seagrass

Soft and reed-like

High

Sisal

Coarse

High

PLANT/SYNTHETIC FIBERS Bamboo Silk

Soft, smooth, silky sheen

Low

Banana Silk

Soft, smooth, silky sheen

Low

Viscose (also referred to as “art silk”)

Soft, smooth, silky sheen

Low

Hair-on-Hide

Natural animal hair in tact

Moderate

Leather

Smooth, ﬂat surface

High

New Zealand Wool

Softer than normal wool; can have a lustrous sheen with certain washes; very resilient

High

Semi-Worsted Wool

Softer than normal wool; can have a lustrous sheen with certain washes; very resilient

High

Silk

Soft, smooth, brilliant sheen

Moderate

Wool

Mildly coarse; very resilient

High

Nylon

Smooth, shiny

High

Olefin

Smooth, shiny

High

Poly Acrylic

Smooth, shiny

High

Polyester

Smooth, shiny

High

Polypropylene

Slightly less smooth than most synthetic ﬁbers

High

PVC (Polyvinyl Chloride)

Smooth

High

ANIMAL FIBERS

SYNTHETIC FIBERS

SURYA HOSPITALITY 2014

SAMPLE PROGRAM & COLOR SAMPLES We understand that the purchase of an area rug is an investment. Surya offers a sample for every rug design, eliminating the need for our customers to stock inventory while simplifying the rug selection process for consumers. Samples enable consumers to clearly view the color, texture and pile height of a specific rug prior to purchase, helping them to feel more confident in their rug choice and MINIMIZING THE NEED FOR RETURNS.

• A rug’s colors can also vary depending on the angle at which the rug is being viewed. For instance, when looking at one end of the rug, you will see the flat surface of the fibers reflecting light. From the opposite side, you will see the trimmed end of the fibers, which reflect light in a very different way.

Available samples include: • 18" Corner Sample—True-to-scale representation of the corner of a 5' x 8' rug design • 6" Swatch—Provides an ideal way to assess rug color and texture • Sample Blanket—Includes samples of a rug in multiple colorways; well-suited for comparing rug colors and evaluating texture • 2' x 3' Sample—Scaled down version of a 5' x 8' rug, providing a convenient way to view the complete rug pattern

18" CORNER SAMPLE

VIEW FROM LEFT: COLORS APPEAR LIGHTER DUE TO REFLECTION OF LIGHT ON VISCOSE FIBERS

6" SWATCH

VIEW FROM RIGHT: COLOR APPEARS DARKER SINCE LIGHT SOURCE IS ORIGINATING FROM OTHER SIDE OF RUG

SAMPLE BLANKET

2' x 3' SAMPLE

ABOUT RUG COLOR

It is important also to convey to consumers that HANDMADE RUGS ARE MADE BY ARTISANS AND ARE ONEOF-A-KIND PIECES. As such, they may have subtle color variations due to the inherent characteristics of natural fibers and dyes. If a customer is looking for an exact color match, machinemade rugs are typically more uniform from rug to rug.

While the Surya catalog and website provide an excellent guide for evaluating a rug’s design and general appearance, SAMPLES PROVIDE THE BEST WAY TO ACCURATELY EVALUATE COLOR. Following are some things to keep in mind when evaluating rug color: • Some fibers are more reflective than others and, depending on the lighting in the room in which the rug will be placed, the rug may appear lighter or darker than it does in product photography. For example, a viscose rug will have more sheen and light-reflective properties than a natural fiber rug, and color will vary more when the rug is placed in different environments.

SURYA HOSPITALITY 2014

Surya uses the PANTONE TPX COLOR GUIDE when assigning colors to its products. Pantone TPX colors provide a standard “language” that is understood by designers around the world, helping to ensure consistency and accuracy when referring to color.

CUSTOM PROGRAM & PROJECTS

EDI International, Houston, TX

CUSTOM PROGRAM More than 75 percent of Suryaâ&#x20AC;&#x2122;s 5,500 rugs are available in custom sizes. Samples are available for all rug designs, making it easy to view color, pattern and texture for a specific rug prior to placing a custom order. Ordering is simple: complete a short, one-page form on surya.com and we will provide a detailed quote that specifies cost and estimated delivery time. Upon request, a true-to-scale CAD of the custom rug can be provided for review and approval prior to production. +

of the design. More basic designs can be delivered in AS LITTLE AS 3 MONTHS, while very intricate hand-knotted designs may require up to 8 months. ORDERS CAN BE EXPEDITED, WHEN NEEDED, TO ACCOMMODATE TIGHT TIMEFRAMES. For additional information email hospitality@surya.com

The timeframe for production and delivery of a custom rug varies, depending on the construction, size and complexity

SURYA HOSPITALITY 2014

RUG PADS

• Extend the life of the rug by reducing wear and tear between the rug and floor, and enhancing air circulation

VE P RO D

DARD N A T S D FELTE

RUG PADS PROVIDE A DURABLE, LONG-LASTING FOUNDATION. Not only do they add comfort and cushion to a rug, but they also protect floors underneath and help to prevent accidents by holding the rug in place. The proper rug pad can:

OTECT

• Minimize rug movement, bunching and slippage • Add extra comfort underfoot by providing additional cushioning and support • Protect all floor types, including both hard surfaces and carpets Surya now offers seven rug pad types, including an outdoor rug pad. A rug pad can be rolled with a Surya rug prior to shipping for convenience (additional fee applies).

2' x 3' 2' x 4' 3' Round 3' x 5' 4' Round 4' x 6' 4' x 10' 5' x 8' 6' Round 6' x 9' 6' x 9' Oval 8' Square 8' Round 8' x 10' 8' x 10' Oval 8' x 11' 9' 9" Square 9' 9" Round 9' x 12' 9' x 13' 10' x 14' 10' Round 12' x 15' 2' x 8' 2' 6" x 10' 4' x 10' 3' x 12' 12' x 60' Roll

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SATILE

IUM PREM ED FELT PR

• • • • • • • • • • • • • • • • • • • • • • • • • • • •

ITEM #: PAD-S 15-Year Manufacturer’s Warranty 100% Felt (8 oz)

FELTED PAD SIZES

OTECT

ITEM #: PAD-F 20-Year Manufacturer’s Warranty Premium Cushioning 100% Felt (20 oz)

CARING FOR OUR PRODUCTS COMMON RUG CHARACTERISTICS All of Surya’s rugs are handmade by skilled artisans, or in a specialty manufacturing facility, and are checked to ensure that they meet quality standards prior to shipment. We stand behind our products 100 percent and will always accept the return of defective merchandise. However, to avoid unnecessary returns, there are common issues inherent in our products that need to be explained to consumers when they are purchasing a rug. The issues below are not considered defects and, therefore, are not valid reasons for returning a product.

COLOR No two handmade rugs are the same, which is part of their intrinsic appeal. Slight color variations are common for handmade rugs, as dye lots may change over a period of time. For the same reason, a rug’s color can vary slightly from the color of the sample since the sample was created at an earlier time. See page 18 – ABOUT RUG COLOR – for additional rug color considerations.

SHEDDING All wool rugs will shed. Shedding will subside over time, depending on traffic and wear. It typically takes 20-25 vacuums, at a minimum, to curtail shedding. Some rugs will shed for the lifetime of the rug. Hand-knotted rugs will shed less than hand-tufted rugs, and higher end hand-tufted rugs will shed less than lower end hand-tufted rugs.

SPROUTS

FADING If exposed to direct sunlight, rug colors typically fade over time, even if they are fade-resistant. On sunny days, it is recommended to use window shades or curtains to reduce sun exposure. Rugs in areas exposed to sunlight should be rotated at least every six months to minimize fading.

WEAR As a general rule, rugs of all materials and constructions should be rotated at least every six months to evenly distribute wear and extend the life of the rug.

CARE AND MAINTENANCE OF AN AREA RUG Area rugs are one of the easiest ways to freshen the look, color and style of a living space. Like any investment, a rug must be cared for properly if it is to last. Following are tips for extending rug life.

HOW TO VACUUM A RUG Canister vacuums without beater bars are the optimal type of vacuum to use on rugs. Brooms and manual sweepers are also a gentle and effective way to clean rugs. Powerful bagless vacuums are not recommended, as they use high suction, which can pull out threads from the back of a rug and create “sprouts.” • Use the hand-held attachment to vacuum a rug, whenever possible.

Loose fibers that extend from the top of the rug, or “sprouts,” are a normal part of the break-in process of handmade rugs. To remove sprouts, use a small pair of scissors to snip them off even with the rug pile. Do not pull out the fiber, as this can cause the rug backing to deteriorate.

• If a hand-held attachment is not available, make sure to turn off the vacuum’s beater bar, as it can pull fibers from the face of the rug and cause the rug to fuzz. If the beater bar cannot be turned off, set it on the highest position possible before vacuuming. Then, carefully place the vacuum on the rug.

CREASES

• If the rug has serged (finished) edges, refrain from continuously running the vacuum over the edges, as this will loosen fibers around the edges and cause them to deteriorate.

If a rug has been rolled or folded for shipping, it may include creases. Creases should disappear within a week or two when the rug is laid out flat. Reverse rolling the rug overnight with the pile to the outside will help to expedite crease removal.

ODOR Rugs recently removed from a bag may have an odor. Odors are caused by dyes, yarns and shipping for long distances in sealed wrap. Most odors dissipate within a week once the rug is removed from the shipping wrap.

• Avoid running the vacuum over the fringes at the ends of the rug, as fraying may occur. Use the hand-held attachment to clean the fringes. • If a rug is reversible, make sure to vacuum both sides. This will remove grit and grime that can prematurely wear out the rug.

SURYA HOSPITALITY 2014

HOW TO CLEAN A RUG • Clean spills immediately. Once a stain is set, it becomes much more difficult to clean. Surya’s Rug & Fabric Stain Remover can help to eliminate many stubborn stains. • Never rub a spill, as this forces the spill deeper into the rug. Instead, blot the stain with a clean white cloth. • For wool rugs, use lukewarm water to remove any residual stain, as wool is more prone to bleeding and staining than synthetic fibers. • Always use clean water to remove any remaining cleaner and dry towels to absorb any residual moisture.

PROFESSIONAL CLEANING FOR A HANDMADE RUG • Always use a professional, and reputable, area rug cleaning expert. Cleaning a handmade rug requires a process different than cleaning wall-to-wall carpet. • Inspect the rug with the rug cleaning expert prior to cleaning. Get a signed receipt and guarantee of work before the work is performed.

CLEANING GUIDELINES FOR RUGS WOOL* AND SYNTHETIC FIBER RUGS • With a dry cotton towel or white paper towel, blot the stain as much as possible. • Scrape off any food or debris with a dull instrument. • Mix a very small amount of dish soap with a cup of cold water. With a clean sponge and soap mix (avoid using excessive water), gently remove the remainder of the stain and then blot the area with a dry towel. *Avoid excessive heat or agitation, as wool rugs are more prone to bleeding and staining than synthetic rugs. We recommend using a professional rug cleaner on an annual basis.

INDOOR/OUTDOOR RUGS • With a dry cotton towel or white paper towel, blot the stain as much as possible. • Scrape off any food or debris with a dull instrument. • Mix a very small amount of dish soap with a cup of cold water. With a clean sponge and soap mix, remove the remainder of the stain. Allow the area to dry. • For all-over cleaning, spray the rug with a mixture of soap and water and rinse with a garden hose.

NATURAL FIBER RUGS • Natural fiber rugs (Jute, Seagrass, Sisal) inherently have loose fibers and knots. Regularly vacuum rug on low power setting, making sure to vacuum from different angles.

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• Loose threads on the face of the rug should be trimmed with household scissors. To avoid unraveling or damaging the rug, threads on the rug’s face should never be pulled. • Spills should be blotted gently with a clean, undyed cloth to absorb as much of the spill as possible and prevent spreading. Work from the outer edges of the spill towards the center. If applying cleaning solvents, test on a small area first. For stubborn stains, use a professional cleaning service that specializes in wool rugs. Do not dry clean the rug, as strong cleaning chemicals may damage or fade the rug.

SHAG RUGS • Spray extraction (along with use of a wool-approved product for wool rugs) can be used to clean shag rugs. • Shedding is normal for wool shag rugs and decreases over time. Do not pull yarns out, as this may result in damage to the rug. • Canister vacuums without a beater bar are most effective in cleaning shag rugs. Vacuums with beater bars and/or brushes, or those set too low, may damage the face of the rug.

HAIR-ON-HIDE • To clean a hair on hide rug, simply shake out the hide, use a manual sweeper, or vacuum it using a hand-held attachment. If a hand-held attachment is not available, turn off the vacuum’s beater bar or, if that is not possible, set the beater bar on the highest position. • While a hide’s natural oils help to resist staining, spills should always be wiped up as soon as possible by lightly blotting the area of the spill. If a stain should occur, use mild soap, lukewarm water and a soft brush to very gently rub in the same direction as the grain of the hair. • Professional cleaning on an annual basis is recommended.

RUG STORAGE Proper rug storage is crucial to prolonging the life and beauty of a rug. The ideal storage location is a room that is cool and dry and where blinds or curtains block natural light. Rugs should never be stored in attics and basements, as these areas typically lack climate control, and temperature and humidity can vary significantly. In addition, rugs should not be stored directly on the floor since carpet beetles in particular are attracted to the area between the floor and the back of a rug. • Storage areas should be cleaned periodically to remove dust and discourage insects. • A rug should always be rolled with the pile facing in. • Heavy objects should never be placed on top of a rolled rug, as this can crease the rug and damage the backing.

CLEANING GUIDELINES FOR PILLOWS, POUFS AND THROWS

STAIN REMOVER SOLUTIONS

Many of Surya’s pillows and poufs include removable covers for convenient cleaning. Following are tips for extending the life and beauty of Surya pillows, poufs and throws.

• For use on: beverages, chocolate, coffee, food, grass, mildew, milk, protein, tea, wine and more

ACRYLIC: Spot clean with a mixture of dish soap and cold water, or machine wash on gentle cycle in warm to cool water with like-colored items; line dry or tumble dry on low setting

• For use on: blood, cosmetics, crayon, grease, ink, iodine, lipstick, red drinks, shoe polish, sun block and more

FOOD & BEVERAGE STAIN REMOVER

INK, GREASE & OIL STAIN REMOVER

CHENILLE: Spot clean or dry clean only COTTON: Spot clean, or machine wash on gentle cycle in cold water with like-colored items; line dry only FLAX: Spot clean, or machine wash on gentle cycle in cold water with like-colored items; line dry only HIDE: Spot clean only JUTE: Spot clean or dry clean only LINEN: Spot clean or dry clean only MICROFIBER: Spot clean, or machine wash on gentle cycle in warm to cool water with like-colored items; line dry or tumble dry on low setting NYLON: Spot clean, or machine wash on gentle cycle in warm to cool water with like-colored items; line dry or tumble dry on low setting POLYESTER: Spot clean, or machine wash on gentle cycle in warm to cool water with like-colored items; line dry or tumble dry on low setting PVC (POLYVINYL CHLORIDE): Spot clean only

ITEM#: STAINREMOVERKIT

SPOT CLEANING • All spills should be attended to immediately. Once a stain is set, it becomes more difficult to clean. • Never rub a spill, as this forces the spill deeper into the fabric/ material. Instead, blot with a clean white cloth. • On wool items, use lukewarm water, Surya Rug & Fabric Stain Remover or a wool-approved cleaning liquid to remove any residual stain.

SILK: Spot clean or dry clean only

• On synthetic fabrics, use Surya’s Rug & Fabric Stain Remover to remove grease and stubborn stains.

VISCOSE: Spot clean or dry clean only

• On natural fiber, use lukewarm water to remove any residual stain.

WOOL: Spot clean or dry clean only *NOTE: Never machine wash a sequined, embellished, beaded or embroidered pillow or pouf cover. Always spot clean or dry clean.

• Always use clean water to remove any remaining cleaner, and dry towels to absorb any residual moisture.

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DESIGN TOOLS WEBSITE • • • • •

Review complete product assortment Place orders Check order status Track shipments Check inventory 24/7 and get ETA for out-of-stock items— to check inventory online, go to surya.com and place item # in “Search Bar” (no log-in required)

BI-ANNUAL CATALOG • • • • • •

Organized by style Lifestyles/trends editorial Designers Top sellers Accessories Indoor/outdoor selection

TRAINING VIDEOS The following videos are available under “Videos” in the “Quick Links” of our website footer section on surya.com: • • • • •

SURYA HOSPITALITY 2014

The Hands and Hearts of Surya Rug Basics Series Surya Trends Spotter Series Surya Design Talks And more...

USING OUR CATALOG

ACCESSORIES MADE EASY

FO R ALL LI FESTYLES

ORGANIZED BY STYLE

ON THIS PAGE RUGS: MES-9000, AMD-1067 // PILLOW: BD-004 // THROW: TYA-3006 // ACCENT FURNITURE: FL-1018, SFL-3003, FGPF-006 // WALL DECOR: CW105A, ART-1012 // DECORATIVE ACCENT: AGV-201-S // LIGHTING: LMP-1014, ZOLP-002

TABLE OF CONTENTS

FEATURES

We lay out our catalog differently than our competitors. We feel that a customer first shops for a particular style or texture and then a price point within that style that fits their budget. For this reason, we group together similarly styled products— for example, classic rugs, modern rugs, shag rugs and so on.

ON THIS PAGE RUG: ALH-5024 // PILLOWS: FB-015, LG-556 // THROW: TOR-001 // WALL DECOR: RWM-2003 // ACCENT FURNITURE: ZFL-5002, PHPF-002, FL-1001, ZFL-5001 // DECORATIVE ACCENTS: TAV-833, SLU-971-M // LIGHTING: LMP-1039

ACCESSORIES

2 Lifestyles

43 Lighting 43 Table Lamps 59 Floor Lamps

10 Designer Overview 12 Papilio

66 Wall Decor 66 Mirrors 76 Art

14 Color Index

INDOOR/OUTDOOR

RUGS

TOOLS

182 Accessories 183 Poufs 186 Pillows 194 Wall Decor

382 Geometric

692 Rug Pads & Care

442 Modern

693 Rug Index

486 Stripe

747 Accessory Index

496 Solid & Border

195 Rugs

24 Top Sellers 24 Lighting 25 Wall Decor 26 Accent Furniture 27 Pillows 28 Throws 28 Rugs

102 Accent Furniture 102 Poufs 116 Benches/Ottomans 119 Chairs

RUGS

40 Custom Rug Program

120 Pillows

300 Medallion & Damask

168 Throws

322 Floral & Paisley

176 Bedding

370 Ikat & Suzani

526 Shag 552 Nautral Fiber & Texture

98 Decorative Accents

588 Hide & Leather 600 Animal

232 Classic

604 Southwest

294 Arts & Crafts

ACCESS THIS CATALOG ON-THE-GO WITH THE SURYA iPAD/iPHONE APP

610 Coastal 618 Flatweave 678 Kid’s

ON THE FRONT & BACK COVER RUGS: CBY-7001, CPP-5002, PUR-3004, THO-3003 // PILLOWS: BA-001COV-002, KLD-007, LY-006, SCO-302, SKD-002, SKD-005 // THROW: THL-4000 // ACCENT FURNITURE: ATPF-001, ATPF-003

SMI-2112

pg. 307

FAL-1005

pg. 632

SMI-2113

pg. 307

M-308

pg. 518

BDW-4010 pg. 616

FT-298

pg. 622

CHI-1040

pg. 680

M-330

pg. 517

G-5047

pg. 401

FAL-1050

pg. 634

FT-165

pg. 661

M-342

pg. 517

DST-1169

pg. 409

ATS-1002

pg. 385

OAS-1033

pg. 415

SOM-7705

pg. 205

LAG-1003

SOM-7723

pg. 208

MYK-5011

pg. 260

FT-561

pg. 639

WAT-5005

pg. 449

ABI-9052

pg. 687

NY-5237

pg. 467

GMN-4021 pg. 455

YGL-7013

pg. 684

CAV-4017

pg. 469

MIR-7005

LD-002

pg. 128

AR-075

pg. 156

AR-082

pg. 158

AR-088

pg. 158

POUF-146

pg. 183

POUF-236

pg. 114

POUF-156

pg. 103

PHPF-008

pg. 105

LJ-4029

pg. 82

pg. 76

LJ-4064

pg. 79

pg. 80

LJ-4062

LJ-4240

BAN-3315 pg. 306

BAN-3306

pg. 458

FAL-1011

pg. 632

BRT-2927

pg. 525

COS-8888

pg. 430

AMD-1011

pg. 627

pg. 270

BAN-3342

pg. 459

SCI-18

pg. 680

VIL-6008

pg. 584

HVN-1223

pg. 259

PZR-6000

pg. 269

HVN-1218

pg. 259

PDG-2037

pg. 636

RAI-1228

pg. 217

MIM-9002

pg. 571

pg. 479

OAS-1103

pg. 414

CPP-5010

pg. 253

ZHA-4003

pg. 267

COS-9194

pg. 315

CAE-1113

pg. 284

LD-009

pg. 128

SL-012

pg. 144

LD-020

pg. 129

AR-053

pg. 158

RG-078

POUF-219

pg. 112

TEE-1005

pg. 170

TUR-8406

pg. 171

TST-2000

pg. 170

TYA-3008

RWL-3024

pg. 79

LMP-1039

pg. 50

LMP-1056

pg. 52

ZOLP-001

pg. 54

AGV200-S

surya.com

LD-033

pg. 130

pg. 172

TLS-7001

pg. 175

pg. 99

BDH101-M

pg. 99

877.275.7847

pg. 190

COLOR INDEX CO LO R IN D E X

pg. 639

BLUE

FT-84

Whether rug, pillow, pouf or other accessory, Surya offers a vast range of color options for a richer, more intimately appointed space. Locate products according to color with this convenient index.

SURYA HOSPITALITY 2014

USING SURYA.COM SURYA.COM IS YOUR GATEWAY TO OUR BRAND AND FULL SPECTRUM OF PRODUCTS You can find a wealth of information on the Surya website, including regularly refreshed content spotlighting the latest market events, product introductions and trends. We invite you to visit and explore the site regularly. In addition, an online account enables you to easily check prices, place orders, monitor order status, track shipments and review invoices—anywhere, anytime. It is helpful to note that orders placed online are usually fulfilled faster than orders submitted via fax or e-mail.

E-CATALOG 17-5722 TPX

19-4340 TPX

19-3832 TPX

19-24322 TPX

17-1818 TPX

Flip through our entire catalog online and take advantage of additional benefits.

BOHEMIAN eclectic / expressive / embellished

18-1454 TPX

POUF-197

MRR-1006

LMP-1059

CV-002

GES-1004

SLU-970

GE-009

GES-1009

SFL-3004

GE-003

GE-012

BDH-100

LD-048

CV-006

HEN-1008

GE-017

EL-001

LD-044

GES-1016

GE-013

AHJ-901

GE-018

LMP-1039

HEN-1003

• • • •

Search by keywords (e.g., collection, SKU, name) Share pages to social media Make notes Bookmark important pages

ON THE OPPOSITE PAGE RUGS: GES-1003, GES-1015, MYK-5006 // PILLOWS: CV-004, CV-006, GE-006 // THROW: TNL-1000 // WALL DECOR: RWL-3080 // DECORATIVE ACCENTS: BDH-100 // LIGHTING: LMP-1060

PRODUCT SEARCH 1. Search within a product category by clicking on the appropriate tab. 2. Use the product filter for a more specific search. • Select the category you would like to search. • Use the sidebar to search by style, trend, collection, designer, construction, material, price range, shape, color and availability.

3. Use the search bar to search by any keyword (e.g., collection, SKU, name). 4. Corner shot images enlarge on roll-over with mouse to show fine product details.

INVENTORY AVAILABILITY Check inventory availability for all SKUs 24/7 without logging into your account.

INVENTORY

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• Data is updated daily. • Includes number of items in stock. • If an item is not in inventory, you can view the expected quantity in-stock within 30 Days, 2 Months and Over 2 Months, along with an ETA upon roll-over with mouse.

MICROSEAL & SUSTAINABILITY MICROSEAL MicroSeal has withstood the “test of time,” dominating the aviation industry worldwide for over 25 years. This exclusive and highly regulated industry contains the most expensive fabrics in the world. MICROSEAL RESISTS SOILING AND STAINING: Soil remains on the fiber surface. This allows for easier, faster and more efficient cleaning, thus reducing labor and cleaning costs. Since soil and stains remain on the fiber surface, they are more easily removed. MicroSeal’s benefits also include reduction in sun fading (by nearly 100% on many fabrics), mildew, static electricity, smoke density and flame spread. ENVIRONMENTALLY FRIENDLY: The EPA has rated MicroSeal’s carrier as “GRAS” (generally recognized as safe). MicroSeal’s protectant is medically rated “non-toxic and nonallergenic”. The entire MicroSeal formula is biodegradable. MicroSeal does not contain any water. Therefore, it cannot promote shrinkage or color change. MicroSeal has an indefinite shelf life, so it can be stored and used year round under variable climatic conditions. VOC compliant and certified PENETRATOR, NOT A COATER: No raking necessary. Wicks clear through to the backing. Even wicks horizontally (1 to 5 inches) and penetrates into every fiber regardless of type of fabric. MicroSeal actually helps strengthen fibers while remaining odorless and colorless. Formula won’t “lock in” dirt, therefore can be applied on soiled fabrics.

SUSTAINABILITY As member of the Sustainable Furnishings Council, Surya promotes responsible sourcing and manufacturing processes across all levels of the supply chain while using sustainable, renewable and biodegradable materials wherever possible. As such, Surya is constantly looking for innovative ways to repurpose waste materials to produce durable and trendforward products in a range of styles, colors and textures. For the hospitality market, Surya is introducing a collection of rugs constructed from PET yarn (polyethylene terephthalate), a unique polyester created from recycled plastic water and soda bottles. To create PET yarn, plastic bottles are sorted, ground and washed, and the plastic is then extruded into fiber that can be woven into beautiful and durable area rugs. It is estimated that Americans throw away 35 billion plastic water bottles every year—enough to circle the earth four times—posing threats to both humans and the environment. Repurposing plastic bottles into area rugs and other items keeps millions of pounds of waste out of landfills while creating a sustainable alternative to the use of materials with higher environmental impacts.

RESISTS WEAR AND ABRASION: Treated fibers are up to 60% more resistant to wear and abrasion as the soil must wear off the protection before causing wear on the fibers. Similarly, fabric fibers must wear off the protective MicroSeal finish before they can wear on each other. This “wear resistance” promotes longer fabric life and less frequent replacement. FORMULA CAN BE USED ON VIRTUALLY EVERY TYPE OF FIBROUS FABRIC AND LEATHER: Wool, cotton, nylon, polyester blends, silk, natural suede, synthetic suede and even smooth finished leather. Formula is not effective on vinyl. For additional information email hospitality@surya.com

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H O S P I TA L I T Y

SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS TORONTO | HOSPITALITY@SURYA.COM 706.625.4823 EXT. 134

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