fall 2014
SURYA FACTS
TABLE OF CONTENTS FEATURES
Products
1 Lighting 2 Art 3 Mirrors 4 Decorative Accents 5 Poufs 6 Accent Furniture 7 Pillows 8 Throws 9 Bedding 10 Rug 11 Rug Pad Sample Programs 12 Sample Program 13 Design Center 14 Complements Vignette Display 15 6" Ringset Swatch Display 16 Blanket Rug Display 17 2' x 3' Display 18 Design Galler 19 6' x 9' Display 20 Rug Pad Display 21 Pillow Tower Solutions 22 Surya Solutions 23 Coordinating Solutions 24 Custom Rug Program 25 Rug Construction 26 Social Media 27 Videos 28 Cleaning Kit 29 Surya.com 30 Surya Account 31 Surya Rewards 32 Corporate Responsibility
LIGHTING Surya offers 400+ IN-STOCK FLOOR, TABLE AND TASK LAMPS (INCLUDING NEW OUTDOOR STYLES) in a full spectrum of rich tones and finishes—all of which coordinate with our rugs, pillows and other home accessories. From traditional silhouettes to organic shapes and modern, oversized designs, our lamps have been thoughtfully selected to accommodate a variety of lifestyles, decor preferences and budgets.
SUGGESTED RETAIL PRICE $80 to $799, depending on style, size and materials.
SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • One lamp per box • UL approved • Drop ship
LAMP SHADE MATERIALS SALES & MERCHANDISING TIP:
Displaying lamps alongside home furnishings in a retail location can add a welcoming ambiance and make it easier to engage customers as they shop for furniture. A single, eye-catching lamp placed in a vignette can be used to draw attention to a specific piece of furniture while a pair of lamps can help to create a sense of balance and order.
• Burlap • Crystal • Metal • Linen • Poly/Cotton • Seagrass • Silk
BASE/BODY MATERIALS • Acrylic • Bamboo • Ceramic • Crystal • Glass • Metal • Polyresin • Shell • Wood • Wood Veneer
CERAMIC BASE, LINEN SCREEN-PRINTED SHADE
GLASS BASE, BURLAP SHADE
METAL BASE, METALLIC LINEN SHADE
RESIN BASE, SEAGRASS SHADE
WOOD BASE, POLY/COTTON SHADE
METAL BASE, METAL AND CRYSTAL SHADE
SHIPPING INCENTIVE PROGRAM Place a $2,500 lighting order and receive free freight.
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
LIGHTING SIZE AND DIMENSIONS
LAMP SHADE SHAPES
Surya’s lamps are listed in two dimensions—width and height (W x H). “WIDTH” always refers to the widest part of the lamp. In most cases, the width will be taken from the shade, since the lamp shade is typically wider than the base. “HEIGHT” refers to the height of the lamp when assembled—from the bottom of the base to the top of the finial. Surya’s lamps range in height from 26" to 42" (table lamps) and from 62" to 74" (floor lamps). Lamp widths range from 11" to 18".
CYLINDER
MODIFIED BELL
RETRO OVAL NO HUG
MODIFIED BELL NO HUG
RETRO RECTANGLE
RETRO SQUARE
EMPIRE RECTANGLE
CUBE
CORD LENGTH is measured from where the cord exits the lamp to the end of the cord. The cords on Surya’s lamps are either 6' (table) or 8' (floor lamp).
LAMP COMPONENTS
DRUM
MODIFIED DRUM NO HUG
FINIAL HARP UL LABEL SOCKET SADDLE
RETRO DRUM
NECK
FINIAL – A small finishing ornament that is attached to the top of the harp; can be simple or ornate HARP – The wire support that attaches at the socket and supports the shade at the top of the lamp
HANDLING TIP To prevent breakage, a lamp should be pulled out of the box by the base and never by the finial, harp, socket or other component.
NECK – The portion of the lamp that connects the harp, saddle and socket to the base of the lamp SADDLE – A metal base to which the harp attaches SOCKET – A threaded screw base used to hold and connect a light bulb to a power source UL LABEL – Certifies that an electrical product has been tested and complies with UL safety standards SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
ART Surya offers 1,000+ pieces of art, including over 250 pieces of in-stock art, in a wide variety of styles, sizes (14" x 14" to 40" x 60"), colors and price points—all thoughtfully selected to complement our rugs, pillows and other home accessories. A number of pieces are available as sets for display either individually or as a wall grouping. Our custom art program consists of 750+ unique designs that can be customized according to size, as well as frame and mat type.
SUGGESTED RETAIL PRICE $99 to $799, depending on style, size and materials.
SPECIAL FEATURES
SALES & MERCHANDISING TIP:
Strategically displaying art in a vignette can make furniture appear more appealing while also providing a great way to engage customers during the sales process. Try placing several pieces of coordinating art on a wall to show customers how different pieces can work together to make a statement. This approach not only enables you to display a larger variety of art, but can increase the chance that customers will purchase multiple pieces.
• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Custom Program • Giclées and hand-embellished options • Made in America options • Hanging hardware included • Drop ship
MATERIALS • Archival (Fine Art) Paper • Archival Ink • Canvas
FRAME FEATURES • Medium Density Fiberboard (MDF) • Mat/Double Mat • Wood • Wrapped Foil
STYLES • Abstract • Botanical • Coastal • Floral • Geometric • Landscape • Photography
SHIPPING INCENTIVE PROGRAM Place a $2,500 art order and receive free freight. BOTANICAL
GEOMETRIC
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
PHOTOGRAPHY
SURYASOCIAL SURYA.COM
MIRRORS Surya’s mirror collection includes 100+ ATTRACTIVE IN-STOCK OPTIONS—all of which feature decorative frames in an assortment of rich colors and finishes, making them well-suited for a variety of lifestyles and design aesthetics. Available in an array of sizes from 16" x 20" to 40" x 70" with either beveled or non-beveled glass.
SUGGESTED RETAIL PRICE $99 to $649, depending on style, size and materials.
SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Made in America options • Hanging hardware included • Drop ship
FRAME MATERIALS • Medium Density Fiberboard (MDF) • Metal • Resin • Wood
SALES & MERCHANDISING TIP:
Mirrors are not only a great way to accent a vignette, but they also create the illusion of more space on the retail floor. Display an eye-catching mirror—or several mirrors grouped together—within a vignette to create visual interest as shoppers move through the store. Try resting a mirror and several decorative accents on a table that sits against the wall to create a warm and inviting ambience.
FINISHES • Bronze • Champagne • Goldtone • Pewter • Antiqued/Distressed/Weathered • Silvertone
CHAMPAGNE, MDF, BEVELED
GOLDTONE, MDF, BEVELED
ANTIQUED SILVER, WOOD, NON-BEVELED
BRONZE, RESIN/WOOD, BEVELED
WEATHERED PEWTER, MDF, NON-BEVELED
PEWTER, METAL, BEVELED
SHIPPING INCENTIVE PROGRAM Place a $2,500 mirror order and receive free freight.
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
DECORATIVE ACCENTS Surya’s decorative accents collection includes 100+ EYE-CATCHING PIECES in a range of styles, shapes and colors that complement a variety of decor styles and coordinate with Surya’s rugs and other home accessories.
SUGGESTED RETAIL PRICE $25 to $400, depending on style, size and material.
SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Drop ship
MATERIALS • Bamboo • Ceramic • Medium Density Fiberboard (MDF) • Pressed Paper • Resin
TYPES SALES & MERCHANDISING TIP:
• Bowls • Jars • Trays • Vases • Sculptures
Place a large decorative accent piece on a coffee table or side table to add a dramatic focal point within a vignette. Alternately, group several color-coordinating accents together to create visual interest. Switch out the pieces according to season and the latest trends.
CERAMIC SCULPTURE
CERAMIC VASE
BAMBOO BOWL
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
CERAMIC JAR
MDF TRAY
SURYASOCIAL SURYA.COM
POUFS Surya offers 350+ IN-STOCK POUFS in a variety of styles, sizes and materials—including both solids and prints—all of which complement trending upholstery and paint colors, as well as Surya’s rugs, pillows and other accessories. Shapes include round, rectangular and square, and sizes range from 16" x 16" x 16" to 24" x 24" x 13".
SUGGESTED RETAIL PRICE $99 to $499, depending on style, size, materials and fi ller.
SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Designer collections • Made in America options • Removable covers for many designs • Drop ship
SALES & MERCHANDISING TIP:
Placing poufs in vignettes will encourage customers to “test them out,” providing a natural conversation starter and increasing the likelihood of an accessory purchase. Situate a pouf next to a chair or use several poufs to create a makeshift coffee table within a vignette to give customers an alternate, and novel, way to accessorize their living environments.
FABRIC OPTIONS • Acrylic • Chenille • Cotton • Flax • Hide • Jute • Linen • Microfiber • Nylon • Polyester • PVC • Silk • Viscose • Wool
FILLER OPTIONS • Cotton-Filled • Poly-Filled • Poly-Bead Filled • Recycled Cotton (Indoor/ Outdoor Collection) • Wood Frame/No Fill
CARE TIP:
Purchase Surya’s Cleaning Kit to easily remove stubborn stains. ITEM #: STAINREMOVERKIT
SHIPPING INCENTIVE PROGRAM QUANTITY
ORDER SAVINGS
SHIPPING SAVINGS
10
5%
30%
16
5%
40%
25
10%
40%
50
20%
45% LINEN
HAIR-ON-HIDE
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
JUTE
SURYASOCIAL SURYA.COM
ACCENT FURNITURE Surya offers 100+ IN-STOCK BENCHES, OTTOMANS, STOOLS, FOOT STOOLS AND CHAIRS in a variety of sizes, shapes, colors, textures, patterns and styles that coordinate seamlessly with our rugs and other accessories, as well as the latest paint and upholstery colors.
SUGGESTED RETAIL PRICE $185 to $1,600, depending on style, size and materials.
SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Storage options available • Drop ship
FABRIC OPTIONS • Hair-on-Hide/Leather • Linen • Sari Silk • Velvet • Wool
BASE MATERIALS SALES & MERCHANDISING TIP:
• Metal • Wood • Metal/Wood
Including accent furniture within a vignette can prompt customers to physically interact with the product— presenting an ideal opportunity to start a conversation about ways to accessorize their living space. Pairing accent furniture with a sofa, loveseat or chair not only provides design inspiration but contributes to increased customer satisfaction by making it easy to build a complete look from a single source.
CARE TIP:
Purchase Surya’s Cleaning Kit to easily remove stubborn stains. ITEM #: STAINREMOVERKIT
STOOL, WOOL TOP, WOOD/METAL BASE
FOOT STOOL, VELVET TOP, WOOD BASE
BENCH, HAIR-ON-HIDE TOP, WOOD BASE
OTTOMAN, SARI SILK TOP, WOOD BASE
CHAIR, LINEN TOP, WOOD BASE
OTTOMAN, WOOL TOP, WOOD BASE
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
PILLOWS Surya’s pillow collection includes 1,200+ IN-STOCK OPTIONS in an array of styles, sizes, textures and colors. From simple solids and understated designs to intricate patterns and sophisticated embellishments, all designs are created to complement popular upholstery and paint colors, along with Surya’s full range of accessory offerings.
SUGGESTED RETAIL PRICE $25 to $175, depending on style, size, materials and fi ller options. $ = up to $55 $$ = up to $85 $$$ = up to $125 $$$$ = up to $150 $$$$$ = up to $175
SPECIAL FEATURES
SALES & MERCHANDISING TIP:
Incorporating pillows into a retail merchandising strategy can help drive shoppers to your retail location as they seek fresh decorating ideas. Eye-catching displays, such as Surya’s Pillow Tower, attract customers’ attention and entice them to physically engage with the product, increasing the chance of an incremental sale.
• Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Pillows sold individually • Designer collections • Made in America • Outdoor options • Floor pillows • Hidden zippers & removable covers for most designs • Poly- or down-fi lled • Drop ship
FABRIC OPTIONS
CARE TIP:
Purchase Surya’s Cleaning Kit to easily remove stubborn stains. ITEM #: STAINREMOVERKIT
• Acrylic • Chenille • Cotton • Flax • Hide • Jute • Linen • Microfiber • Nylon • Polyester • Silk • Viscose • Wool
SHIPPING INCENTIVE PROGRAM QUANTITY
ORDER SAVINGS
SHIPPING SAVINGS
2
-
50%
4
-
70%
12
-
80%
20
5%
80%
50
10%
80%
100
20%
80% 18", 20", 22", 30" SQUARE
16" ROUND
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
13" x 20" RECTANGLE
SURYASOCIAL SURYA.COM
THROWS Surya offers 150+ THROWS in a range of fabrics and textures, including rich solids, subtle patterns and eye-catching prints, all designed to harmonize with on-trend upholstery and paint colors, as well as with Surya’s diverse accessory offerings. Sizes available from 40" x 50" to 60" x 67".
SUGGESTED RETAIL PRICE $99 to $249, depending on style, size and materials.
SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Designer collections • Drop ship
FABRIC OPTIONS* • Acrylic • Chenille • Cotton • Jute • Linen • Microfiber • Nylon • Polyester • Silk • Viscose • Wool
SALES & MERCHANDISING TIP:
Place a coordinating throw over the top of a sofa or casually drape it over the arm of a chair to make furniture appear more inviting. You can also use a standing rack or hanging device to arrange throws so that they can be easily viewed and accessed by shoppers. Make sure to encourage customers to touch and feel throws, which can increase the likelihood of a purchase.
TEXTURES / DETAILS • Crocheted • Embellished • Fringe • Knitted • Raw Edges • Ruffles • Woven
CARE TIP:
Purchase Surya’s Cleaning Kit to easily remove stubborn stains. ITEM #: STAINREMOVERKIT
SHIPPING INCENTIVE PROGRAM QUANTITY
ORDER SAVINGS
SHIPPING SAVINGS
2
-
50%
10
-
75%
20
5%
80%
25
10%
85%
50
20%
90%
ACRYLIC, CROCHETED
COTTON, FRINGE DETAIL
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
COTTON, REVERSIBLE
SURYASOCIAL SURYA.COM
BEDDING Surya bedding provides a convenient and cost-effective way to refresh the look of a bedroom while adding a sense of luxury, comfort and style. Duvet covers and pillow shams can be switched out seasonally to create a new look and may be mixed and matched for additional versatility. SURYA’S BEDDING COLLECTIONS WITH 450+ INDIVIDUAL PIECES has been designed to complement Surya’s rugs, pillows and other accessories— making it easy to create a cohesive look that flows seamlessly throughout the home environment.
SPECIAL FEATURES • Coordinates with other Surya accessories • Top sellers guaranteed to ship within 48 hours • Designer collections • Drop ship
OPTIONS SALES & MERCHANDISING TIP:
Place a full-sized bed on the retail floor and create an attractive display featuring a duvet, shams and accent pillows along with a casually arranged throw blanket. Position a stand next to the bed that contains other available bedding patterns/colors.
• Twin, Full/Queen, King/California King sizes • Duvets sold individually* and as a set (includes duvet and two shams) • Also available: quilts, shams, runners and accent pillows
FABRICS • Cotton • Cotton Sateen • Cotton Velvet • Flax • Linen • Silk
CONSTRUCTION • Up to 330-thread count • Embroidery • Metallic thread • Quilting • Dip dyed • Un-dyed • Crocheted, flanged, piped, blanket stitched and grosgrain ribbon edging
CLOSURE • Button Closure (Duvet) • Envelope Closure (Shams) • Hidden Zipper (Accent Pillow) • Ties
*Excludes Florence Broadhurst collections
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
rugS Surya’s rug CoLLeCtion inCLudes 5,500+ designs in a wide range of styles, textures and colors—from simple solids and bold geometrics to florals and highly detailed classic designs—all created to complement popular upholstery and paint colors. Featuring a thoughtful selection of both handcrafted and machine-made designs, our rug collections are also available across multiple price points—enabling customers to find a design that meets their needs, regardless of lifestyle and budget. In-stock sizes range from 2' x 3' to 12' x 15', and most of our designs are also customizable to any size or shape.
SuggeSted retail price $99 to $4,200 for a 5' x 8', depending on style, construction and materials. $ =up to $300 $$ = up to $650 $$$ = up to $1,300 $$$$ = up to $2,600 $$$$$ = up to $4,200
SALES AND MERCHANDISING TIP:
In addition to featuring rugs within vignettes, place a rug display in a prominent spot on the retail floor to help engage customers in the rug and accessories discussion. Switch out rugs seasonally and as trends change to create a fresh look within existing vignettes and drive more traffic to your store.
CARE TIP:
Purchase Surya's Cleaning Kit to easily remove stubborn stains. ITEM #: STAINREMOVERKIT
Special FeatureS • Coordinates with other Surya accessories • Top 400 designs guaranteed to ship within 48 hours • Largest selection of in-stock designs in industry • Samples available for every design • 4,000+ custom options • Designer collections • Made in America styles • Drop ship
StYleS • Classic • Arts & Crafts • Medallion & Damask • Floral & Paisley • Ikat & Suzani • Geometric • Solid & Border • Shag • Natural Fiber & Texture • Hide & Leather • Animal • Southwest • Coastal • Flatweave • Kids • Indoor/Outdoor
conStructionS • Hand-Knotted • Hand-Tufted • Hand-Hooked • Hand-Woven Flatweave • Hand-Loomed Shag • Hand-Loomed Wool • Hand-Crafted • Machine-Made
Shipping incentiVe program QuantitY
materialS • Animal Fibers • Plant Fibers • Synthetic Fibers • Plant/Synthetic Fibers
Shipping SaVingS 5' X 8'
8' X 11'
3
35%
20%
22
70%
70%
28
75%
70%
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
RUGS samples
custom Program
We understand that the purchase of an area rug is an investment. Surya offers a sample for every rug design, eliminating the need for our customers to stock inventory while simplifying the rug selection process for consumers. Samples enable consumers to clearly view the color, texture and pile height of a specific rug prior to purchase, helping them to feel more confident in their rug choice and minimizing the need for returns. Available samples include: • 18" Corner Sample—True-to-scale representation of the corner of a 5' x 8' rug design • 6" Swatch—Provides an ideal way to assess rug color and texture • Sample Blanket—Includes samples of a rug in multiple colorways; well-suited for comparing rug colors and evaluating texture • 2' x 3' Sample—Scaled down version of a 5' x 8' rug, providing a convenient way to view the complete rug pattern
More than 75 percent of Surya’s 5,500+ rugs are available in custom sizes. Samples are available for all rug designs, making it easy to view color, pattern and texture for a specific rug prior to placing a custom order.
Rug shapes and sizes Featuring 5,500+ distinct options, our area rugs are available in a wide array of shapes and sizes—including custom sizes—designed to complement both indoor and outdoor living spaces. SHAPES
Rectangle
3' x 5' - 4' x 6' 5' x 8' - 6' x 9' 7.5' x 9.5' 8' x 10' - 9' x 12' 10' x 13' - 12' x 15'
Runner
6' x 8' 3' x 12'
Square
4' x 4' 6' x 6' 8' x 8' 10' x 10'
Round
4' 6' 8' 10'
Oval
6' x 9' 8' x 10'
Octagon
4' 6' 8'
Hearth
2' x 4'
Kidney
3' x 5' 4' x 6'
18" Corner Sample
2' x 3' Sample
6" swatch
SIZES
Sample blanket
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
RUG PADS Rug pads provide a durable, long-lasting foundation. Not only do they add comfort and cushion to a rug, but they also protect floors underneath and help to prevent accidents by holding the rug in place. The proper rug pad can:
• Add extra comfort underfoot by providing additional cushioning and support • Protect all floor types, including both hard surfaces and carpets
• Extend the life of the rug by reducing wear and tear between the rug and floor, and enhancing air circulation • Minimize rug movement, bunching and slippage
Surya now offers SEVEN RUG PAD TYPES, including an outdoor rug pad. A rug pad can be rolled with a Surya rug prior to shipping for convenience (additional fee applies).
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ITEM #: PAD-S 15-Year Manufacturer’s Warranty 100% Felt (8 oz) ER
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Felted Pad Sizes (also availible in Grip Pad Sizes):
Grip Pad Sizes:
2' x 4' 2' x 8' 2' 6" x 10' 3' x 5' 3' x 12'
Outdoor Pad Sizes:
2’ x 3’ 2' x 4' 2' x 8' 3' x 5' 4' x 6' 5' x 8' 6' x 9' 8' x 10' 8' x 11' 9' x 12' 10' x 14' 6' Round 8' Round 9' Round
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OOR O U TD D PA R ABIL
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ITEM #: PAD-OTG 10-Year Manufacturer’s Warranty Great Durability
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ITEM #: LXG 15-Year Manufacturer’s Warranty Premium Cushioning 100% PVC
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ITEM #: PAD-F 20-Year Manufacturer’s Warranty Premium Cushioning 100% Felt (20 oz) 2' x 3' 4' x 10' 10' Round 9' 9" Square
OTECT
ITEM #: LKG 5-Year Manufacturer’s Warranty 100% PVC
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SIC
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ITEM #: SCG 5-Year Manufacturer’s Warranty 100% PVC (Polyvinyl Chloride)
S AT I L E
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ITEM #: SPG 10-Year Manufacturer’s Warranty Good Cushioning 100% PVC 4' x 6' 5' x 8' 6' x 9' 8' x 10' 8' x 11'
9' x 12' 9' x 13' 10' x 14' 12' x 15' 3' Round
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
4' Round 6' Round 8' Round 9'9" Round 8' Square
6' x 9' Oval 8' x 10' Oval Custom Size
SURYASOCIAL SURYA.COM
SAMPLE PROGRAM Surya understands that the purchase of an area rug is an investment. Our robust sample program includes a sample for each of our 5,500+ rug designs. Samples enable customers to clearly view the color, texture and pile height of a specific rug, simplifying the rug selection process and minimizing the need for returns.
18" Corner Sample
2' x 3' Sample
18" corner samples provide a true-to-scale representation of the corner of a 5' x 8' rug design. Available for 5,500+ rug designs
2' x 3' samples are a scaled down version of the full rug, providing a convenient way to evaluate the complete rug pattern.
• Cost: $25 per sample • Customers can swap samples for only the cost of freight
Available for 5,500+ rug designs • Cost: varies by rug • Samples cannot be swapped
Sample Blanket
6" Swatch
Blankets are well-suited for comparing rug colors and evaluating texture. Available for 70+ collections
6" swatches provide an ideal way to evaluate rug color and texture. Available for 1,000+ designs
• Cost: $20 per rack blanket; $35 per large blanket • FREE large blanket with any 5' x 8' or larger rug placed in a vignette or rack • Available for all solids and selected flatweave rugs • Customers can swap blankets for only the cost of freight
• Cost: $5 per swatch • Available in ring sets for $20 • Available for all solids, shags and most flatweave rugs • Customers can swap swatches for only the cost of freight
For more information on the Sample Program, contact your Surya sales representative or call 877.275.7847. Please note that the tones or shades in a particular rug may vary slightly from the sample based on natural variations in yarns and dyes. Customers are responsible for freight costs on all samples, except for 18" corner samples, which include shipping. SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
DESIGN CENTER The DESIGN CENTER accommodates (50) 18" corner samples— each of which includes, on the reverse side, an image of the rug, additional colorways and list of available sizes. The display is comprised of three towers, which can be configured as a single unit or as separate, standalone displays that spotlight specific styles or constructions—for example, “Contemporary Rugs” or “Hand-Knotted Rugs.”
DISPLAY DETAILS • SAMPLES AVAILABLE FOR ALL 5,500+ RUG DESIGNS • Easy to set up • Modular design features three detachable towers • Center section includes area for display of the Surya catalog • Display comes fully stocked with 18" corner samples • Each sample provides a true-to-scale representation of a 5' x 8' rug design • Surya will switch out samples for slow-selling rugs with new samples for only the cost of freight • Samples are also available for individual sale; 18" corner samples can be ordered for $25 each (freight included)
DISPLAYS DRIVE SALES Displays highlight product variety in a limited space, maximizing profitability per square foot. Strategic placement of displays can increase customer engagement during the purchasing process—providing more opportunities for sales associates and designers to upsell and cross-sell.
COST FREE with a $5,000 order $500 with a $2,500 order $1,000 for display
RACK DIMENSIONS 63"w x 18"d x 84"h
ITEM # RACK-1818, RACK-1818-END, RACK-1818-CNTR
OTHER SURYA DISPLAYS COMPLEMENTS VIGNETTE
6" SWATCH DISPLAY
BLANKET DISPLAY
2' x 3' DISPLAY
DESIGN STUDIO
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
RUG DISPLAY
RUG PAD DISPLAY
PILLOW TOWER
SURYASOCIAL SURYA.COM
DESIGN CENTER OPTIMIZE YOUR RETAIL STRATEGY Choose from 5,500+ CORNER SAMPLES to tailor a rug program that supports your retail strategy. Simply select from one of the four Top Seller options and receive A DESIGN CENTER with 50 pre-configured 18" corner samples within five business days.
TOP SELLER MIXED | ITEM #: DCTR-TSMIX50
TOP SELLER VALUE | ITEM #: DCTR-TSVAL50
A selection of our 50 best-selling designs in various constructions and covering all major styles.
A selection of our 50 best-selling designs under $399 retail.
TOP SELLER MODERN | ITEM #: DCTR-TSMOD50
TOP SELLER TRANSITIONAL | ITEM #: DCTR-TSTRA50
A selection of our 50 best-selling contemporary rugs, across all price points.
A selection of our 50 best-selling traditional and transitional rugs, from value to luxury price points.
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
COMPLEMENTS VIGNETTE The COMPLEMENTS VIGNETTE DISPLAY provides an innovative, space conscious way to showcase, within the context of a room vignette, Surya’s vast collection of styles and constructions. The small footprint display accommodates six 18" corner samples (four samples for tufted, shag, loomed and knotted rugs)—each of which includes, on the reverse side, an image of the rug, additional colorways and/or shapes, and list of available sizes. This highly visual tool engages consumers and sales associates alike, helping to promote cross-sell opportunities during the furniture purchase.
DISPLAY DETAILS SAMPLES AVAILABLE FOR ALL 5,500+ RUG DESIGNS
DISPLAYS DRIVE SALES
Displays highlight product variety in a limited space, maximizing profitability per square foot. Strategic placement of displays can increase customer engagement during the purchasing process— providing more opportunities for sales associates and designers to upsell and cross-sell.
COST
• All rugs available in a 18" corner sample. See our catalog or surya.com for design numbers/SKUs • Easy to set up • Display comes fully stocked with 18" corner samples each sample provides a true-to-scale representation of a 5' x 8' rug design • Surya will switch out samples for slow-selling rugs with new samples for only the cost of freight • Samples are also available for individual sale—18" corner samples can be ordered for $25 each
EASY CONFIGURATION OPTIONS • COLOR: Four to six unique rug options in a similar color scheme • PATTERN: A single rug design in four to six distinct color choices • PRICE: Four to six diverse rug styles grouped according to price point • UPHOLSTERY: Four to six rug choices that harmonize with the upholstery in a given vignette
$50 with purchase of a 5' x 8' or larger vignette rug $100 for display
RACK DIMENSIONS 19"w x 7"d to 24"h
ITEM # COMPLEMENTS-DIS
OTHER SURYA DISPLAYS
DESIGN CENTER
6" SWATCH DISPLAY
BLANKET DISPLAY
2' x 3' DISPLAY
DESIGN STUDIO
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
RUG DISPLAY
RUG PAD DISPLAY
PILLOW TOWER
SURYASOCIAL SURYA.COM
6" SWATCH DISPLAY The 6" SWATCH DISPLAY holds 20 sets of 6" swatch ringsets—each of which includes a hang tag that lists available rug sizes and colorways. Individual swatches include an image of the rug and a list of available sizes. 6" swatches provide an ideal way to evaluate rug color and texture. Strategically place the 6" swatch display in close proximity to a vignette where a similar 5' x 8' is placed to increase engagement and cross-selling.
DISPLAY DETAILS • RINGSETS AVAILABLE FOR 1,000+ DESIGNS, INCLUDING ALL SOLIDS, SHAGS AND MOST FLATWEAVE RUGS • Easy to set up • Display comes fully stocked with 6" swatches • Surya will switch out samples for slow-selling rugs with new samples for only the cost of freight • Ringsets and samples are also available for individual sale; 6" swatches can be ordered for $5 each and ringsets can be ordered for $20 each
DISPLAYS DRIVE SALES
Displays highlight product variety in a limited space, maximizing profitability per square foot. Strategic placement of displays can increase customer engagement during the purchasing process— providing more opportunities for sales associates and designers to upsell and cross-sell.
COST FREE with $3,000 order $400 for display
RACK DIMENSIONS 20"w x 20"d to 74"h
ITEM # RACK-RINGSET
OTHER SURYA DISPLAYS COMPLEMENTS VIGNETTE
DESIGN CENTER
BLANKET DISPLAY
2' x 3' DISPLAY
DESIGN STUDIO
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
RUG DISPLAY
RUG PAD DISPLAY
PILLOW TOWER
SURYASOCIAL SURYA.COM
RUG BLANKET DISPLAY The RUG BLANKET DISPLAY accommodates 30 rug blankets— each of which showcases the range of available colorways. Rug blankets provide a convenient way to compare rug colors and evaluate texture. Strategically place the blanket display in close proximity to a vignette where a similar 5' x 8' is placed to improve engagement and promote cross-selling.
DISPLAY DETAILS • BLANKETS AVAILABLE FOR 70+ COLLECTIONS, INCLUDING ALL SOLIDS AND SELECTED FLATWEAVE RUGS • Easy to set up • Display comes fully stocked with blankets • Surya will switch out blankets for slow-selling rugs with new blankets for only the cost of freight • Blankets are also available for individual sale: $20 per small blanket; $35 per large blanket
DISPLAYS DRIVE SALES Displays highlight product variety in a limited space, maximizing profitability per square foot. Strategic placement of displays can increase customer engagement during the purchasing process— providing more opportunities for sales associates and designers to upsell and cross-sell.
COST FREE with a $3,500 order $600 for display
RACK DIMENSIONS 54"w x 24"d to 74"h
ITEM # RACK-BLANKET
OTHER SURYA DISPLAYS COMPLEMENTS VIGNETTE
DESIGN CENTER
6" SWATCH DISPLAY
2' x 3' DISPLAY
DESIGN STUDIO
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
RUG DISPLAY
RUG PAD DISPLAY
PILLOW TOWER
SURYASOCIAL SURYA.COM
2' x 3' DISPLAY The 2' X 3' DISPLAY accommodates (32) 2' x 3' rug samples. Each sample is a scaled-down version of the full rug, providing a convenient way to evaluate the complete rug pattern. Samples from this versatile display solution can also be sold as rugs.
DISPLAY DETAILS • SAMPLES AVAILABLE FOR ALL 5,500+ RUG DESIGNS • Easy to set up • Display comes fully stocked with 2' x 3' samples that can also be sold as rugs • Samples are also available for individual sale; cost of samples varies by rug—contact Surya for pricing
DISPLAYS DRIVE SALES
Displays highlight product variety in a limited space, maximizing profitability per square foot. Strategic placement of displays can increase customer engagement during the purchasing process— providing more opportunities for sales associates and designers to upsell and cross-sell.
COST FREE with the order of (32) 2' x 3' rugs
RACK DIMENSIONS 63"w x 36"d to 81"h
ITEM # RACK-23
OTHER SURYA DISPLAYS COMPLEMENTS VIGNETTE
DESIGN CENTER
6" SWATCH DISPLAY
BLANKET DISPLAY
DESIGN STUDIO
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
RUG DISPLAY
RUG PAD DISPLAY
PILLOW TOWER
SURYASOCIAL SURYA.COM
DESIGN GALLERY The DESIGN GALLERY holds up to 180 unique 18" corner samples— each listing additional colorways and/or shapes and available sizes. The visually engaging design invites customers to walk up to and interact with the display.
DISPLAY DETAILS • AVAILABLE IN TWO CONVENIENT CONFIGURATIONS • Modern, clean-lined design with light wood finish • Easy to set up • Display comes fully stocked with 18" samples • Can be updated with new samples at any time for only the cost of freight
OPTION 1 – 66 ANGLED SAMPLES ITEM #: RACK-ANGLEDISP
OPTION 1 COST
• Choose rug samples from 5,500+ SURYA RUG DESIGNS or opt for a pre-selected assortment of best-selling Contemporary, Transitional and Traditional rug styles • Each sample hangs on a swivel arm for convenient viewing • Choice of white or black sample hangers
FREE with a $8,000 order $2,500 for display
RACK DIMENSIONS 95"w x 21"d x 84"h
OPTION 2 – 180 FLUSH SAMPLES ITEM #: RACK-LIBRARY • Choose rug samples from 5,500+ SURYA RUG DESIGNS • Samples can easily be slid along attached horizontal rods for quick access • Rods are plated rather than painted to avoid scratches and chipping • Choice of white or black sample hangers
DISPLAYS DRIVE SALES Displays highlight product variety in a limited space, maximizing profitability per square foot. Strategic placement of displays can increase customer engagement during the purchasing process—providing more opportunities for sales associates and designers to upsell and cross-sell.
OPTION 2 COST FREE with a $8,000 order $2,500 for display
RACK DIMENSIONS 95"w x 21"d x 90"h
OTHER SURYA DISPLAYS COMPLEMENTS VIGNETTE
6" SWATCH DISPLAY
BLANKET DISPLAY
2' x 3' DISPLAY
DESIGN CENTER
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
RUG DISPLAY
RUG PAD DISPLAY
PILLOW TOWER
SURYASOCIAL SURYA.COM
RUG DISPLAY
DISPLAYS DRIVE SALES
Displays highlight product variety in a limited space, maximizing profitability per square foot. Strategic placement of displays can increase customer engagement during the purchasing process— providing more opportunities for sales associates and designers to upsell and cross-sell.
COST
The 6' X 9' DISPLAY accommodates (40) 5' x 8' rugs; the 9' X 12' DISPLAY accommodates (40) 8' x 10' or 9' x 12' rugs. These versatile display solutions enable retailers to demonstrate a strong presence in the area rug business while allowing customers to see the entire rug and easily evaluate style, color and texture while in the store. These displays can also be used to sell inventory off of the rack and increase special order sales.
DISPLAY DETAILS • 5,500+ rug designs to choose from • 20 swing arms, each of which can hold two rugs • Rugs can be sold directly off rack
FREE with the order of 40 Surya rugs valued at $5,000 or more $1,000 for display
ITEM # RACK-69 14'6"w x 6'8"d to 9"h* RACK-912 16'6"w x 9'8"d to 12'h* *With arms extended on both sides
OTHER SURYA DISPLAYS COMPLEMENTS VIGNETTE
DESIGN CENTER
6" SWATCH DISPLAY
BLANKET DISPLAY
2' x 3' DISPLAY
PILLOW TOWER
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
DESIGN STUDIO
RUG PAD DISPLAY
SURYASOCIAL SURYA.COM
RUG PAD DISPLAY Rug pads provide a durable, long-lasting foundation that helps to preserve a customer’s rug investment. Not only do rug pads lend comfort and cushion underfoot, but they also protect floors and reduce rug movement, bunching and slippage. The RUG PAD DISPLAY holds up to 25 rug pads in a variety of styles and sizes.
DISPLAY DETAILS • HOLDS UP TO 25 RUG PADS IN A VARIETY OF STYLES AND SIZES • Easy to set up • Complete information about each rug pad is available in the Surya Rug Pad and Care Book
RUG PAD OPTIONS • LOCK GRIP | LKG Basic Protection at Great Value • SECURE GRIP | SCG Improved Protection at Great Value • SUPPORT GRIP | SPG Strong Protection with Good Cushioning • LUXURY GRIP | LXG Highest Protection with Premium Cushioning • STANDARD FELTED PAD | PAD-S Versatile Protection with Good Cushioning • PREMIUM FELTED PAD | PAD-F Versatile Protection with Premium Cushioning • OUTDOOR PAD | OTG Strong Protection with Great Durability
SALES & MERCHANDISING TIP:
Displays highlight product variety in a limited space, maximizing profitability per square foot. Strategic placement of displays can increase customer engagement during the purchasing process— providing more opportunities for sales associates and designers to upsell and cross-sell.
COST FREE with a $650 rug pad order
RACK DIMENSIONS 30"w x 31"d x 74"h
ITEM # RACK-RUGPAD
OTHER SURYA DISPLAYS COMPLEMENTS VIGNETTE
DESIGN CENTER
6" SWATCH DISPLAY
BLANKET DISPLAY
2' x 3' DISPLAY
RUG DISPLAY
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
DESIGN STUDIO
PILLOW TOWER
SURYASOCIAL SURYA.COM
PILLOW TOWER The first display system of its kind, the SPACE-SAVING PILLOW TOWER holds up to 20 Surya down- or poly-fi lled pillows, significantly increasing the number and variety of pillows that can be displayed within a retail space. The display eliminates the need for pillows to be placed directly on a sofa, helping to eliminate consumers’ perception that the pillows come with the sofa. Featuring a sleek, non-intrusive design, the novel display can be coordinated with a vignette to help drive overall accessory sales.
DISPLAY DETAILS • Holds pillows ranging in size from 18" x 18" to 22" x 22" • Simple to assemble and set up • Small footprint design requires minimum floor space • Hidden shelving system prevents slippage and ensures convenient access to each pillow • Lightweight, yet sturdy, metal frame construction allows easy movement around store
DISPLAYS DRIVE SALES
Displays highlight product variety in a limited space, maximizing profitability per square foot. Strategic placement of displays can increase customer engagement during the purchasing process— providing more opportunities for sales associates and designers to upsell and cross-sell.
COST Free with a $750+ pillow order $200 for display
RACK DIMENSIONS 24"w x 24"d x 87"h
ITEM# PILLOW TOWER
OTHER SURYA DISPLAYS COMPLEMENTS VIGNETTE
DESIGN CENTER
6" SWATCH DISPLAY
BLANKET DISPLAY
2' x 3' DISPLAY
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
RUG DISPLAY
DESIGN STUDIO
RUG PAD DISPLAY
SURYASOCIAL SURYA.COM
SOLUTIONS Surya makes selling accessories easy by providing not only the best products but also the support, resources and tools to help you sell them. We offer a number of innovative display solutions for rugs and pillows, enabling retailers and designers to highlight product variety and maximize profit per square foot with minimal investment. Our versatile displays accommodate a range of spaces and store layouts and include:
DISPLAYS
• Design Studio • Complements Vignette Display • Design Center • Rug Pad Display • 6" Swatch Display • Rug Display • Blanket Display • Pillow Tower • 2' x 3' Display
Surya’s sampling program is the most comprehensive in the industry, with a sample available for every rug design. Options include 18" corner samples, 6" ringsets, color blankets and 2' x 3' rug samples. Most samples can be swapped for new samples for only the cost of freight.
SAMPLE PROGRAM
Our robust Point of Purchase (POP) program includes hangtags featuring all sizes and colorways, as well as a convenient online customizable hangtag generator. Attractive brochures, tent cards and store banners are available to spotlight specific products or promotions.
POINT-OFPURCHASE PROGRAM (POP)
Surya warehouses $100M in inventory, the largest selection of in-stock options in the market. Most products are ready to ship to your business or directly to your customer within 72 hours.
DROP SHIP
LIGHTING
MIRRORS
TOP SELLERS
MRR-1001, pg. 70
MRR-1004, pg. 68
MRR-1005, pg. 69
MRR-1012, pg. 69
MRR-1014, pg. 69
MRR-1015, pg. 71
MRR-1020, pg. 68
ART-1024, pg. 79
LJ-4003, pg. 76
LJ-4004, pg. 76
LJ-4029, pg. 82
LJ-4047, pg. 86
MRR-1006, pg. 69
MRR-1009, pg. 69
MRR-1011, pg. 75
ART-1000, pg. 80
ART-1007 pg. 79
LJ-4005, pg. 82
LJ-4006, pg. 82
ART LMP-1008, pg. 58
LMP-1011, pg. 56
LMP-1012, pg. 56
LMP-1016, pg. 50
LMP-1017, pg. 48
LMP-1018, pg. 47
LMP-1021, pg. 51
LMP-1023, pg. 51
LMP-1024, pg. 46
LMP-1030, pg. 46
LMP-1041, pg. 43
LMP-1053, pg. 52
LMP-1054, pg. 51
LMP-1056, pg. 52
LMP-1063, pg. 52
LMP-1059, pg. 49
LMP-1035, pg. 62
LMP-1002, pg. 59
TOP SEL LERS
LMP-1004, pg. 50
LJ-4028, pg. 82
24
CATALOG
24 877.275.7847 surya.com 877.275.7847 surya.com
Quick Ship: Our top seller accessories and rugs (5' x 8' and 8' x 11' rug sizes) are guaranteed in stock and ready to ship to your business, or directly to your customer, within 48 hours.
RWL-3076, pg. 78
RWL-3022, pg. 79
LJ-4048, pg. 86
LJ-4079, pg. 78
LJ-4064, pg. 79
LJ-4065, pg. 79
LJ-4050, pg. 81
T O P S EL L E RS
TOP SELLERS
LMP-1003, pg. 43
Our 400 top-selling rugs in 5' x 8' and 8' x 11' sizes, as well as our top-selling accessories, are guaranteed to be in stock and ready to ship within 48 hours.
LJ-4061, pg. 76
LJ-4072, pg. 81
surya.com
877.275.7847
25
Our bi-annual catalog provides extensive visual cues, including intuitive product indexes, trend boards and inspiring lifestyle imagery. An online version is available on surya.com and a mobile version can be accessed at the App Store.
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
SOLUTIONS TRAINING
SURYA.COM
ONLINE ACCOUNT MANAGEMENT
IMAGE LIBRARY
Surya’s comprehensive training program for sales associates and designers includes in-store and online options, along with easy-to-navigate training manuals and engaging educational videos on a variety of topics.
An intuitive, product-driven website provides extensive product details, along with the option to search for items according to color, style, collection, construction, material and designer. Real-time inventory reporting ensures 24/7 access to product availability. In addition, FAQs, policies and order forms can be accessed easily.
Access your account on surya.com to place orders, check order status, review invoices and track shipments at any time. Orders placed online are usually fulfi lled faster than orders submitted via fax or email.
Surya’s comprehensive image library includes an image for every Surya product and enables customers to download via an easy-to-use FTP site inspirational room scenes, style shots and product images for use in marketing collateral.
VIDEO VAULT
Our growing library of engaging and informative video content can be accessed 24/7 and covers a range of topics, including training, trends, product information, market recaps and designer talks.
REWARDS PROGRAM
Surya’s free and easy-to-join loyalty program rewards customers for achieving key sales milestones. Customers can choose to earn Surya Points or popular consumer reward program currencies such as airline miles, hotel points and gift card points.
SOCIAL MEDIA
Surya has built a dynamic online community where our customers and their customers can engage in discussions, share curated content, participate in giveaways and promote design projects. We have the largest Facebook presence in the industry with more than 112K likes’ and were recently recognized with a Best of Houzz 2014 award. For more inFormation on Surya’S SaleS and merchandiSing SolutionS, contact your Surya SaleS repreSentative or call 877.275.7847.
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
ACCESSORIES MADE EASY FOR ALL LIFEST YLES OVERVIEW • Founded by Surya Tiwari in 1976 • Vertical manufacturer of rugs and coordinating accessories - Buy raw material - Spin and dye wool - Weaving/stitching • Located in Calhoun, GA • 500,000 sq. ft. warehouse space • $100 million retailable inventory • All products made by voluntarily employed individuals of legal employment age who earn fair wages and work in a clean and safe environment
5,500 + RUGS
50 + BEDDING SETS
400 + LIGHTING
450 + POUFS & ACCENT FURNITURE
150 + THROWS
100 + DECOR ATIVE ACCENTS
1,000 + ART
100 + MIRRORS
1,200 + PILLOWS
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
CUSTOM RUG PROGRAM As your home accessories partner, Surya is here to support your business and help you grow your accessory sales. We realize your customers have diverse home decor needs and that one size or color combination doesn’t fit all. That’s why, even though we offer 5,500+ in-stock rugs, we also offer a flexible custom rug program with several convenient options to help your customers achieve the look they want within a timeframe and budget that works for them.
THE RIGHT OPTION FOR EVERY NEED With 4,000+ rug designs available in custom sizes, Surya offers THE LARGEST SELECTION OF CUSTOM-SIZED RUG OPTIONS IN THE INDUSTRY. From hand-knotted designs and hand-tufted looks to flatweaves and natural fiber styles, your customers have almost endless design options. Highlights include: • Samples available for each design • Easy ordering process • True-to-scale CAD of rug available for review prior to production • Choice of standard delivery timeframe (delivery in 4-6 months) or expedited delivery for arrival in as little as 3 months
WHEN TIME MATTERS MOST When your customers are looking for a rug quickly, WE NOW OFFER AN EVEN FASTER WAY TO GET THE PERFECT RUG in their hands— IN AS LITTLE AS 3 WEEKS. Highlights include: • Choice of machine-tufted designs in a variety of styles and patterns • Ability to select from multiple colorways for each design • Specify any size and shape • Easy ordering process • Made in the USA
TWO NEW CUSTOM PROGRAMS IN AS LITTLE AS 3 MONTHS WITH EXPEDITED OPTION 1. Choose a design (4,000+ options plus samples available for every design) 2. Choose any size 3. Choose any shape 4. Contact your Surya sales rep for a quote and lead time 5. Place your order
EXPRESS CUSTOM RUG PROGRAM IN LESS THAN 3 WEEKS 1. Choose a design (10 options, plus samples available for each design) 2. Choose a color (up to 10 colorways) 3. Choose any size 4. Choose any shape 5. Place your order
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
RUG CONSTRUCTION GUIDE
Hand-Knotted
Hand-Tufted
MSRP*: $500 to $4,200
MSRP*: Premium $500 to $1,200; Standard $300 to $500
Manufacturing Time**: 5 to 9 months
Manufacturing Time**: 4 to 6 months
Hand-knotting is the most intricate, labor-intensive rug weaving process in use today. A higher number of knots per square inch typically translates to better quality. A complex pattern can require very dense knotting and takes a long time to produce. An average weaver can tie about 3,000 knots per day.
Generally less expensive and easier to construct than handknotted rugs, hand-tufted rugs are made using a hand-operated tool to punch strands of wool or other fibers into canvas stretched on a frame. After tufting, the rug is removed from the frame and a backing is applied. Bindings may be attached to the edges of the rug to add strength and prevent unraveling.
Durability: Longest lasting construction. Good ones can last 10 to 25 years. Great ones can last 100+ years.
Durability: Lasts 3 to 10 years (5 to 10 years for Premium/ 3 to 6 years for Standard), depending on use.
Shedding: Sheds less than a typical hand-tufted rug.
Shedding: Sheds initially, subsiding over time. Degree of shedding depends on wool quality and rug density. Less expensive hand-tufted rugs shed more than higher end handtufted rugs.
How to identify: Individual knots are visible on the back of hand-knotted rugs, making it possible to see the overall pattern and colors used on the rug’s surface. Weaving and knots will be slightly uneven. The fringe of a handknotted rug is an extension of the rug’s foundation.
How to identify: An adhesive is used to attach a canvas material (backing) to the back of hand-tufted rugs to hold the yarns together. Tufted rugs typically have a cut pile surface, although some designs have both loop and cut pile combined to add a dimensional effect to the pattern.
hand-knotted weaving
*MSRP is based on a 5' x 8' rug size. **Manufacturing time on all rug construction types includes: spinning and dyeing wool, weaving, finishing and transportation.
cut pile surface
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SURYASOCIAL SURYA.COM
RUG CONSTRUCTION GUIDE
Hand-woven FlatWeave
Hand-Loomed Shag
MSRP*: $200 to $600
MSRP*: $200 to $800
Manufacturing Time**: 4 to 6 months
Manufacturing Time**: 4 to 6 months
Often referred to as dhurries or kilims, flatweave rugs are woven on a loom, rather than knotted. They are typically constructed from wool, cotton or synthetic materials. In most cases, the pattern on the front of the rug can be viewed clearly from both sides, making these rugs reversible.
Hand-loomed shag rugs are made on hand-operated looms with hundreds of plush, twisted and slightly felted yarns. A team of weavers uses a long steel rod to shoot the fibers across vertical strings that run the length of the rug. Each fiber can be as long as 6".
Durability: Lasts 3 to 10 years, depending on use.
Durability: Lasts 2 to 8 years, depending on use.
Shedding: Moderate shedding, subsiding over time.
Shedding (wool): Moderate shedding for an extended period, subsiding over time.
Reversible: Can extend rug life by flipping the rug.
Shedding (polyester): Minimal shedding
How to identify: Because they are woven rather than knotted, flatweave rugs do not have a tufted pile, which gives them their “flat� appearance when compared to other rug constructions. The design of a flatweave rug typically appears the same on the front as on the back.
How to identify: Identifiable by a deep pile, giving it a shaggy appearance. May or may not have a canvas backing. Learn even more details by viewing our rug construction videos at surya.com/videos
flatweave construction
*MSRP is based on a 5' x 8' rug size. **Manufacturing time on all rug construction types includes: spinning and dyeing wool, weaving, finishing and transportation.
cut looped pile
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SURYASOCIAL SURYA.COM
RUG CONSTRUCTION GUIDE
Machine-Made
Natural Fiber
MSRP*: $100 to $400
MSRP*: $100 to $400
Manufacturing Time**: 3 to 5 months
Manufacturing Time**: 4 to 5 months
Machine-made rugs are produced by large machines that have hundreds of spindles of fiber that are mechanically woven into a thin mesh backing. The machine runs continuously to optimize efficiency. A computer dictates the pattern, minimizing the chance for error.
While not a true construction, natural (plant-based) fiber rugs possess their own unique characteristics. They are constructed of tightly woven fibers such as bamboo, cotton, jute, linen, seagrass and sisal to create a casual and relaxed look and feel. The fibers are often bleached or dyed to increase design options and aesthetic appeal. It is important to keep in mind that, as with other rugs, placing natural fiber rugs in direct sunlight several hours a day can result in the fading of dyed materials and gradual darkening of undyed fibers. Natural fibers can be blended with other fibers to create a multitude of design options.
Durability: Lasts 2 to 6 years, depending on use. Shedding: Machine-made polyester rugs will not shed. Since most rugs of this type are made from synthetic fibers, the pile will crush with heavy traffic. How to identify: As with hand-knotted rugs, the rug pattern and colors are visible on the back of these rugs. However, a coarse latex backing is used to secure the fibers in place. The back of a machine-made rug will look very uniform and even (in contrast to the back of a hand-knotted rug, which will have slightly uneven knots).
*MSRP is based on a 5' x 8' rug size. **Manufacturing time on all rug construction types includes: spinning and dyeing wool, weaving, finishing and transportation.
Durability: Lasts 2 to 6 years, depending on use. Shedding: Very minimal. Additional characteristics: Static resistant, naturally insulating, eco-friendly/biodegradable.
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
rug construction guide rug conStruction comPariSon cHart low 1
3
4
high
low
5
1 hand-looMed wool
hand-knotted
price
MediuM 2
tiMe to construct duraBilitY shedding
MediuM 2
3
high 4
price tiMe to construct duraBilitY shedding
duraBilitY shedding
Premium
hand-hooked
price tiMe to construct duraBilitY shedding
Standard
indoor/outdoor
hand-tufted
tiMe to construct
Machine-Made
price price tiMe to construct duraBilitY shedding
price tiMe to construct duraBilitY shedding
tiMe to construct duraBilitY shedding (polY) shedding (wool)
natural fiBer
hand-looMed shag
price
tiMe to construct duraBilitY shedding
tiMe to construct duraBilitY shedding
price
hair-on-hide
hand-woven flatweave
price
price
tiMe to construct duraBilitY shedding
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
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SOCIAL MEDIA Surya has built a dynamic online community across multiple social media platforms, providing a place where our customers—and their customers—can access home decor information and inspiration. Interact with SURYASOCIAL on the following sites:
Facebook: Stay Connected
PINTEREST: BE INSPIRED
Access the latest trends, colors, products and giveaways while interacting with retailers, designers, design enthusiasts and end consumers. 116,000+ Likes
Visit the hub of Surya’s design and color inspiration, and leverage our eye-catching pins to curate design boards to share with your customers and followers. 8,800+ FOLLOWERS
Houzz: Discover, Design, Discuss
YouTube: Watch and Learn
Browse Surya’s product photos and room scenes to build your own idea books or create projects to highlight the versatility of Surya products. Surya was awarded Best Of Houzz 2014 – Design. 1,800+ Photos
Access Surya’s video vault to update yourself, train your staff or educate consumers about anything from rug care and construction to the latest trends. 60+ Videos
Twitter: Get Instant Updates
Instagram: Capture and Share
Stay informed on the latest news on events, trends, product launches and giveaways with our regular updates. 2,500+ Followers
Explore our collection of beautiful room scenes, stunning style shots and photos of the hottest trends. Share photos of Surya products and the spaces that you love. 5,800+ Followers
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
VIDEO LIBRARY Surya’s growing library of 55+ engaging and informative videos can be accessed on our YouTube channel 24/7. Videos can also be played in store to educate sales associates and end consumers on a range of interesting topics, including: • Training • Market recaps • Trends • Designer talks • Product information
TRAINING
From watching weavers in India hand craft rugs to learning about the latest color, construction and style trends to hearing designers share their inspirations and creative process, our video library provides a wealth of industry-specific content that isn’t readily available elsewhere. Choose to view a specific channel or select from one of our playlists. The site is regularly updated with fresh and relevant content, making it a valuable resource for both you and your customers. Visit Surya’s YouTube channel at www.youtube.com/user/suryasocial.
Surya Rug Basics: Hand Hooked
TRENDS
Surya Trend Spotter: Mood Indigo
DESIGNERS
Surya Design Talk: Beth Lacefield SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
CLEANING KIT An area rug is an investment that can last for many years. When a rug becomes stained, it is important to treat the stain immediately to prevent it from setting and to preserve the beauty and life of the rug. Eco-friendly and easy-to-use, SURYA’S RUG AND FABRIC STAIN REMOVER cleaning kit helps to safely remove stains from rugs and fabrics without the use of bleach, solvents or other harsh chemicals. The versatile cleaning kit can also be used to remove stains from Surya’s pillows, poufs, throws and upholstered accent furniture.
KEY HIGHLIGHTS:
Each kit contains two water-based solutions: • Food & Beverage Stain Remover (8 fl . oz.) For use on stains caused by: beverages, chocolate, coffee, food, grass, mildew, milk, protein, tea, wine and more • Ink, Grease & Oil Stain Remover (8 fl . oz.) For use on stains resulting from: blood, cosmetics, crayon, grease, ink, iodine, lipstick, red drinks, shoe polish, sunblock and more Our time-tested solutions have been designed by textile cleaning experts who understand how to clean fibers without stripping color or affecting fiber integrity. Stains are broken down at the source and can be removed using a simple blotting technique just a few minutes after application of the solution.
• Fast
acting Works on rugs and other fabrics • Proven effectiveness in the toughest environments, including hotels and restaurants • Environmentally safe • Made in the USA •
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
USING SURYA.COM SURYA.COM IS YOUR GATEWAY TO OUR BRAND AND FULL SPECTRUM OF PRODUCTS You can find a wealth of information on the Surya website, including regularly refreshed content spotlighting the latest market events, product introductions and trends. We invite you to visit and explore the site often. In addition, an online account enables you to easily check prices, place orders, monitor order status, track shipments and review invoices— anywhere, anytime. It is helpful to note that orders placed online are usually fulfi lled faster than orders submitted via fax or e-mail.
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PRODUCT SEARCH 1. Search within a product category by clicking on the appropriate tab. 2. Use the product fi lter for a more specific search. • Select the category you would like to search • Use the sidebar to search by style, trend, collection, designer, construction, material, price range, shape, color and availability 3. Use the search bar to search by any keyword (e.g., collection, SKU, name). 4. Corner shot images enlarge on roll-over with mouse to show fine product details.
INVENTORY AVAILABILITY Check inventory availability for all SKUs 24/7 without logging into your account. • Data is updated daily • Includes number of items in stock • If an item is not in inventory, you can view the expected quantity in-stock within 30 Days, 2 months and over 2 months, along with an ETA upon roll-over with mouse INVENTORY
INTRODUCTIONS This section highlights the 1,000+ products that Surya introduces at markets each year.
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
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USING SURYA.COM E-CATALOG 17-5722 TPX
19-4340 TPX
19-3832 TPX
19-24322 TPX
17-1818 TPX
18-1454 TPX
Flip through our entire catalog online and take advantage of additional benefits.
BOHEMIAN eclectic / expressive / embellished
POUF-197
MRR-1006
LMP-1059
CV-002
GES-1004
SLU-970
GE-009
GES-1009
SFL-3004
GE-003
GE-012
BDH-100
LD-048
CV-006
HEN-1008
GE-017
EL-001
LD-044
GES-1016
GE-013
AHJ-901
GE-018
LMP-1039
• Search by keywords (e.g., collection, SKU, name) • Share pages to social media • Make notes • Bookmark important pages
HEN-1003
ON THE OPPOSITE PAGE RUGS: GES-1003, GES-1015, MYK-5006 // PILLOWS: CV-004, CV-006, GE-006 // THROW: TNL-1000 // WALL DECOR: RWL-3080 // DECORATIVE ACCENTS: BDH-100 // LIGHTING: LMP-1060
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SEARCH
DOCUMENTS AND POLICIES Additional documents and information on policies can be accessed from the website footer and include:
WEBSITE FOOTER
• Custom Rug Quote Form • Warranty • Return Policy • Surya Sales Training Manual • Rug Care and Cleaning • Privacy Policy • And More…
DESIGNERS This section displays information on all of the designers we work with, as well as their collections. • Candice Olson • Beth Lacefield • Florence Broadhurst • Lotta Jansdotter • And more...
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Angelo Surmelis Jill Rosenwald Kate Spain Orla Kiely
VIDEO In the “Quick Links” section of our website footer, you can access our growing library of videos on a number of topics, including training, trends, market recaps and product information. Check out the latest videos: • The Hands and Hearts of Surya • Surya Rug Basics Series • Surya: Design Talk with Florence Broadhurst • Surya: Design Talk with Lotta Jansdotter • And More…
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
SURYA.COM ACCOUNTS
Surya Online Account Dashboard
A surya.com account provides you with 24/7 access to your Surya account via an intuitive dashboard, making it easy to: • Find products, pricing and availability – View and search the entire catalog of Surya products, including pricing and availability, along with estimated arrival for out-of-stock items • Place orders* – Place items in your cart and submit an order • Check order status – Search, view and track any order • Track shipments – Monitor shipments and delivery status • Review invoices – Review all past and pending invoices *Orders placed online are usually fulfilled faster than orders submitted via fax or email.
To get started, simply visit www.surya.com and click “Request Login” under Account Help at the bottom of the page. Provide the requested information. After you click “submit,” you will receive a confirmation email within 48 hours and be asked to select a username and password.
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
REWARDS our goal is to helP you grow your home aCCessories business. so we reward you for eVery order you PlaCe with us. You can choose your rewards from a variety of currencies, including Surya Points and a selection of other popular reward currencies such as airline miles, hotel points and gift card points.
HOW TO JOIN All Surya customers are eligible to join the free program. Simply visit the Surya Rewards website (www.suryarewards.com) and enroll using your Surya account number. You will be asked to enter your contact information, select your preferred reward currency and provide your reward program member number. If you choose Surya Points, your Surya account number will serve as your member number. If you select Gift Card Points, you will automatically be assigned a member number.
HOW TO EARN The program includes 5 different reward levels; the more you purchase, the higher you rise in the levels and the richer the program benefits become. You will earn a base reward of 1 point or mile per $5 spent at all levels. In addition, there are bonus opportunities and other incentives associated with different levels, including periodic Bonus Events, during which you will be able to earn extra rewards on various purchases. These events will be promoted on the Surya Rewards website and also emailed to program participants. So be sure the email address that you use in your Surya Rewards profi le is current and add rewards@surya.com to your address book or safe sender list.
SURYA POINTS Surya Points is Surya’s in-house reward currency. Customers who choose to earn Surya Points will be able to redeem accumulated points for a variety of items, including samples, displays, Pantone books, product vouchers and more. continued on reverse
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM
REWARDS REWARD LEVEL QUALIFICATION AND PROGRAM BENEFITS Customers earn Miles/Points on all qualifying purchases. The more you buy, the faster you will accumulate rewards. Once you qualify for a reward level, the reward level is valid from the date you qualified to the end of the following Reward year. Reward Level
Qualifying Purchases to Earn Status
Miles/Points Earned
Bonus Miles/Points
Surya Bonus Items
Bronze
$5,000
1 per $5 spent
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-
Silver
$10,000
1 per $5 spent
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Gold
Platinum
Diamond
$50,000
$100,000
$250,000+
1 per $5 spent
1 per $5 spent
1 per $5 spent
- 5% discount on all clearance products - 5% discount on all custom rug orders
10%
- 10% discount on all clearance products - 10% discount on all custom rug orders - Free factory-selected 5' x 8' tufted rug for a promotional event or benefit of your choice - Entry to win 2 round-trip air tickets to India, including 3-night stay in Varanasi and Surya factory tour
10%
- 15% discount on all clearance products - 15% discount on all custom rug orders - Free factory-selected 5' x 8' tufted rug for a promotional event or benefit of your choice - Entry to win 2 round-trip air tickets to India, including 3-night stay in Varanasi and Surya factory tour
10%
- 20% discount on all clearance products - 20% discount on all custom rug orders - Free factory-selected 5' x 8' tufted rug for a promotional event or benefit of your choice - Entry to win 2 round-trip air tickets to India, including 3-night stay in Varanasi and Surya factory tour
To learn more about the Surya Rewards program, contact your Surya sales representative or visit www.suryarewards.com.
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
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CORPORATE RESPONSIBILITY At Surya, we strive to positively impact the environment, society and local communities in which we operate while promoting responsible business practices at all levels of the supply chain. Each year, we donate 10% of our profits toward providing better education, improved healthcare and a higher quality of life for the people residing in areas where Surya products are made and distributed.
SUPPORTING EDUCATION Millions of underprivileged children in India don’t attend school and instead must work to earn a single meal each day. Surya is committed to giving these children a chance to break the cycle of poverty and thrive as adults. Through partnerships with AKSHAYA PATRA and PROJECT MALA, and annual contributions to EAST MEETS WEST, we make quality education, nutritious meals and ongoing healthcare accessible to more than 7,000 Indian children, helping to improve their future opportunities.
PRESERVING ARTISAN CRAFT The making of a single hand-crafted rug or textile product is a multi-faceted process that requires many artisans to complete. Surya employs over 50,000 weavers, including a number of women, ensuring that they earn fair and predictable wages while working in safe conditions. Local communities benefit from steady work and the ability to practice their artisanal crafts, while consumers enjoy the beauty of one-of-a-kind products, each touched by the “hands and hearts” of Surya.
PROMOTING HEALTH AND WELLNESS Through our THINK PINK and VETERAN PAIN PROGRAM initiatives, we partner with leading non-profit organizations to increase awareness of health challenges and fund medical treatment – helping to improve the daily lives of those diagnosed with breast cancer and chronic pain.
RESPECTING THE ENVIRONMENT A member of the SUSTAINABLE FURNISHINGS COUNCIL, we source locally and use eco-friendly materials and dyes whenever possible to create our rugs and accessories. Many products are constructed using renewable plant fibers such as jute and bamboo, or with recycled materials such as denim, rubber, leather and sari silks. To learn more about Surya’s social responsibility and environmental stewardship, visit www.surya.com/social-responsibility.
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | INFO@SURYA.COM 877.275.7847
SURYASOCIAL SURYA.COM