FOOD & DRINK
The delights of Bibimbap (Rice Bowl), Japchae (Stir-Fried Glass Noodles) and Samgyeopsal (Korean BBQ) will soon be within easy reach of enthusiastic UK home cooks with the launch of Sun Hee’s Korean range into Tesco this summer. The launch puts classic Korean ingredients at the fingertips of UK consumers with the Sun Hee range spanning traditional Korean BBQ Sauce, Gochujang (sun-dried red chilli paste), Soy Bean Paste and Kimchi – probably the most recognisable traditional Korean food in the world made from spicy fermented cabbage. Harry Dulai, Surya Foods Managing Director, says: “We are excited to bring this much-loved cuisine to UK home cooks looking to recreate their favourite
Korean dishes at home. Sun Hee is a truly authentic Korean range, produced in Korea to traditional recipes, for discerning shoppers who are passionate about genuine flavours.” He adds: “Footballing superstar Son Heung-min and K-pop (Korean pop) have catapulted Korean culture into the spotlight in the UK, but food has also been a critical part of its rise to popularity. London has long had an established Korean restaurant scene, but its popularity is definitely gaining momentum with celebrity chef Judy Joo recently launching her Korean Street Food venture Seoul Bird in London – delighting foodies with her classic Korean style fried chicken. It is quite remarkable how UK consumers have embraced Korean cuisine with Korean venues popping up across the UK.
“We are delighted to be a part of this movement which sees more major supermarkets stocking key Korean ingredients and foods to give UK consumers easy access to this increasingly popular cuisine.” On the rise for several years, Korean food appears to have truly broken through during the last year with its arrival on the UK’s mainstream supermarket aisles. The new range includes: Sun Hee Korean BBQ Sauce; Sun Hee Gochujang; Sun Hee Soy Bean Paste; Sun Hee Kimchi. suryafoodsonline.com
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SURYA MAGAZINE 2021 issue 2 Food.indd 52
20/06/2021 22:32
