Happy Customers are possible only when you can first draw people to your business and convert leads in to customers. The idea seems simple but there is so much more to it. A customer will only be attracted to your product or service if you have it displayed well – they will not trust your struggles unless you showcase them and the best way to do it is by using your brand elements intelligently. One of the most effective ways to grab attention is by pulling of a corporate logo design that best leaves an everlasting experience on your audience’s mind. Here a few tips to nail that logo design to have a successful tenure. Starting out right is primitive
Your mission to start off right can be a bit of a bumpy ride if you choose to entertain shortcuts for e.g. Getting a clip art logo that you plan to download and customize according to our preferences later on. This option may be inexpensive or fast but the chances are that the clipart you are downloading is not original and could be a copied work since there a lot of website that do not offer original clip arts. Even if it is legit, it certainly won’t be exclusive because the main idea of “logo templates” is that it is available for others too. The smartest move you could make to initiate your corporate logo design process is hiring an experienced and talented logo designer.
They always say simple is better
You don’t want to confuse your audience with a complex design. You corporate logo design should be a precise yet clear view of your brand image. Going easy on the artwork and font is a great idea. It is better to have a straightforward logo for your main design and a combo-version (a cool imagery) for a complex version.
Size can be a crucial decision
Size of your logo can help focus or completely lose focus of your viewers. A complex logo will turn out to be cluttered if its size is small. Think big – think of website header, a ball point or a fax header or even a Nike swoosh – a simple yet recognizable design. Consider all the platforms where you logo can appear and size it to suit all.
Ratio Matters
if your logo turns out to be too tall or too skinny, you might want to rearrange its ratio (the relationship b\w the height and width of a logo). Square logo can be really pleasing. Also, round logos perform really great in being a powerful design.
Your Company’s essence and theme
A logo that relates to a serious company would not do good with a cartoon image. A logo for an ice cream parlor would not perform well if it has financial institution design type. You need to know your brand and make sure that your corporate logo designer understands your brand’s essence and theme
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