Hotel Logo Design and Its Impact on Hotel’s Branding

What pops into your mind when you think of a vacation? Beautiful scenery, beaches, resorts, hotels, beds so fluffy you feel you are floating on warm and fuzzy clouds? What is your favorite hotel that comes to mind when you think about this vacation? If any hotel’s logo popped up in your mind then the logo designers have done their job well.

Your hotel logo design is the one that resonates with your customers and makes them want to stay in your hotel because they relate your hotel logo design to their experience with your hotel. That is the beauty of powerful branding that your business logo becomes synonymous with the experience that a customer has with your brand.

The hotel logos for Sheraton, Marriott, Wyndham hotels can let you know that it’s a highstandard place that you, your friends and family can enjoy their stay at. It plays a pivotal role in establishing your brand name so you’d want a hotel logo design that makes your brand memorable in the minds of potential consumers.

It should be able to communicate to your customers that it’s fine to relax in your hotel and share their experience, be it be via social media or word of mouth. Nowadays social media has become such a good medium for making your brand known that your customer can simply spread the word about your hotel by posting a check-in and letting everyone know that they are having a great time. In this way, a good hotel logo design becomes its own number one marketer.

In addition to that, your hotel logo also needs to stand out. There are many hotels opening up and the competition is stiff. Not only is good service, good food and environment necessary but it also requires an elegant and a classy emblem that represents your brand image in the best possible light is vital in order for your hotel to survive and thrive.

Every hotel promises an individual experience that reflects the vision of that individual brand or an hotelier that’s passionate about their service level, brand authenticity and genuine hospitality and your hotel logo design becomes a representation of that vision which is why it is so important that your design is well thought-out and well-crafted.

Differentiating yourself from other brands can be often hard especially when the competition is so tough. Your logo will be reproduced on hotel’s websites, promotional merchandise, uniforms, billboards and other things so it is important that it is still recognizable regardless of the size in which it is reproduced. Many people will choose your hotel only because they know and trust your brand so designing a hotel logo that is the best represents your brand experience and values is really important.

For more details : https://www.pixelslogodesign.com/logo-design/travel-hotel/