How the Famous Logos Evolved
Mozilla evolved from being a fire duck to a fire fox. Firefox initially started with a duck like symbol stretching the fiery wings. One of the most renowned web browser, Mozilla Firefox, started out as a tiny company and has evolved to be one of the biggest names in the world of IT. Today, people from all across the world use it as a platform to check their emails and surf the internet. The logo of Firefox has evolved as the company grew. The initial name of the browser was “The Phoenix”, and its logo was aptly designed for it. The phoenix rising from a fire was a symbolism of fast and fiery nature of the browser. However, the company soon discovered that “The Phoenix” was already trademarked by some other company and they were forced to change the name to Firefox, which defines their evolution of logo. Today, the yellow foxy and fiery fluff wobbled around the blue earth has paved strong foundations in our cognition as legendary fire-fox symbol.
Was Nokia into a fish business? Thank god for the new logo The “Fishy” Logo was designed in 1871, to which a lot of people became skeptical. But here’s a thing, Nokia wasn’t always the mobile producing company that it is today and no, it wasn’t a fishing company either. Nokia was initially found in Finland, and the fish is the symbolism to a river that was nearby the town of their initially located office. The company, at this point of time, was in to paper and rubber manufacturing. They extended to electrical products before landing into a cell phone business, and that explains their logo evolution.
Amazon’s logo evolution is the classic one. The Amazon’s evolution from a small online bookstore to a company that has become an emblem of e-commerce is nothing short of a heroic story. A translucent “A” that represented Amazon.com with a pleasing background and solid words written underneath was meant to attract a crowded market of book lovers. Perhaps, their logo’s extensive evolution to a more meaningful symbolism that shows and an arrow from A to Z, implying that you can find anything here is iconic. It is one of the most loved logo by the customers that defines a perfect breakeven of meaningfulness and aesthetics.
Was Nintendo inspired by Marlboro? The new logo is simple and powerful. These three kanji '任天堂' spell the name: 任 (Nin) 天 (ten) 堂 (dō). To this day, they are used as official representation of the company in Japan. However, to suit a larger and more westernized market, they were supposed to appear more globalized. For that purpose, Nintendo diverted to a more westernized logo that is in use today. Nintendo has been a vigorous experimenter with its logo which probably reflects the fact that its logo has changed so many times before the current one. The current logo totally works.
Ford has always been a smasher- Elegant since forever. The elegant script lettering was as elegant as Ford’s entry to the market. The initial logo that accompanied the launch of Model a enjoyed special attention which relished the beginning of success of the company. The then-fashionable logo was produced with an art nouveau border. The logo then evolved further to entail long tail-end D and F with an updated version of script lettering. 1976 marked the beginning of logo that we identify today as Ford’s symbolism. The blue oval lined with silver outline, and Ford’s silver letter embedded on it has been iconic. Ford’s loyalty to script lettering has been one of a kind, but totally works in the contemporary era too.
Twitters evolution from a slimey looking thing to a cute blue bird. It’s hard to imagine twitter without its soothing blue and cute bird. And what is even harder to imagine is twitter’s initial launch as this disgusting green slimey logo. According to glass, the logo was inspired by the idea “old is boring, and nothing is worse than boring”, but, despite of that, we are so thankful that the old version is gone. In September 2010, the blue logo that we identify today was launched. After that, the birds have significantly changed but the blues remain constant. These are the only kind of blues we’d want to remain constant.
Snapchat’s evolution from a cute ghost to a faceless creepy one. The bright yellow ghost with a cute and perky smile was the initial logo of snapchat. The ghost represents the “There, then, gone” nature of picture stories that are on snapchat. The company took it to next level by making the ghost’s faceless or by turning the ghost’s back to the logo. Either ways, the logo is very eye catchy; may be because of the bright yellow.
KFC’s evolution from a stickman looking figure to a logo that makes sense. KFC started out with a relatively simple logo that is good even in the contemporary times. The only problem with the logo was how the KFC face with bow and tie almost looked like a stickman with bended legs. The red color in logo has guided KFC’s branding for a long time. Their outlets are all symbolically Red. The red color is also known to entice the hunger, which makes sense why a food giant like KFC would want to use it so heavily in its branding.
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