In today’s modern world, each and everything is commercialized. Education has become a business; even religion has become another product that is sold in the market. Consciously or unconsciously, we brand our faiths, our religions too. Religious branding has seen a boom in the past two decades where many and many religions feel the need to brand their faith. An emblem for your religious institution or brand becomes the symbol that people recognize and believe in hence it is of vital importance that your religious logo design is well thought out and executed. Religion has a huge impact on people, their identity, their beliefs and their emotions so it is absolutely essential that your religious logo design is meaningful, effective and inspirational. Below, we have jotted down a few points that we feel are important to consider while creating a religious logo: 1 - Imagery: When it comes to logos, image or the graphics is the single most important element. Businesses struggle to find or use an image that differentiates them from the others but it’s far easier when it comes to religious logo designs because the religious symbols and signs are already well known and they carry so much meaning. For example, dove paired with the image of Virgin Mary denotes a church while a minaret denotes a mosque. These graphics already carry history and meaning depicting values of peace, purity and devotion. Many religious organizations fear looking similar to other religious institutions by using familiar images but if you use an intelligent logo designer, he can make your logo appear unique and fresh utilizing even the familiar images in the most brilliant manner. 2 – Color Scheme: The color scheme of your religious logo design can speak volumes about your institution’s principles and faith. Different colors represent different emotions so a good color scheme can be utilized to communicate your brand message across. White is often used in different church’s logos since it denotes calmness, peace and tranquility while green is used in mosque’s logos as it denotes purity, nature, and vitality. While colors play a vital role in your logo, it is also important to consider that your logo may not always be reproduced in full color so it should look equally well in black and white as well. 3 – Right Text: Right text coupled with a good religious logo design can add extra weight and clarity to your brand message. A short tagline or a slogan in addition to the organization’s name communicates your brand values to your congregate. 4 – Scalability:
It is important that you consider the scalability of your logo as well as it will be reproduced across many mediums. A logo should be able to keep its shape and still be understandable whether it's blown up to a huge size for a hoarding or reduced down to be printed on business cards. This concludes our list of factors to consider while creating your religious logo design. We would strongly recommend that you get a professional logo designer to design your logo as people strongly connect with religious logos and getting the wrong message across through your logo can become a very big problem for your brand.
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