As strange as this may sound for some, designing a logo is not every ones job. It takes a good combo of knowledge of consumer psychology & brand itself, design skills and marketing expertise. The best designers are aware of your brand aspects and what it requires to become distinct and successful. To help you start off right we will discuss the most essential qualities of a remarkable logo. But before we mention you need to know does it matter? Because impactful logos are made to excel in grabbing attention of prospects, remain in the minds of present customers and even turn one-time purchasers in to loyal customers. Here goes: 1. Simple A logo will be easily understood if it includes a simple design. From artwork to fonts, each element when displayed simply enhances the meaning of your brand name so much more than a complex design with too much going on. Moreover, simple custom logo designs are easily recognizable. Apple’s apple can never be mistaken for any other fruit, its simplicity gives it a distinct mark. 2. Memorable A memorable logo will always pop in the viewer’s mind when mentioned the company’s name and even its product. It’s all about associating the artwork well with the brand personality. Who doesn’t think of those yellow arks when a topic about French fries is raised? No body.
3. Timeless Nothing beats a logo that leaves an everlasting impression and remains refreshed in the human mind even when 100 years old. Timeless logos never get old, they don’t need to be revised. Considering Coca-Cola’s magnificent logo with an elegant script in red, nit displays the same effect as it would in 1885. 4. Versatile Fantastic logos never lose their charm even in reverse prints. The Nike swoosh pulls off gray scale, black & white, monochrome prints greatly; the impact remains the same with variety. The variation may also include different sizes, be it a brochure, business card, flyer or a billboard, versatile logos make it big. 5. Appropriate You can have the most beautiful logo designed but if it doesn’t speak to your desired segment of the market, it’s of no sue to you. It is highly essential to create a custom logo design that targets the right clientele f or your business for the best logos speak and attract the audience that you have defined to be the source of your business. The logo of Dunkin Donuts attracts its target market effectively symbolizing Donuts and coffee with the right font and colors. Hence, appropriate. For more details: https://pixelslogodesign.com/logo-design/