Kim Kardashian

Kim Kardashian is a TV-personality, a social-media phenomenon, entrepreneur and company leader.

Today she leads Skims, a fashion company with a focus on shape wear. The company, that is valued today at around 35 billion dollars , was started in 2019. Kardashian’s vision is to develop a collection aimed at everyone regardless of skin colour, body type or age. This is made clear in the design and innovation of new products. There are sizes from XXS to 5XL across the whole range. Skims has also co-operated with others in Luxury Goods and this has helped build the brand. Another company that she runs is Skkn that sells skin care products and household goods.

Kim Kardashian is seen as one of the world’s most influential women and she has been named most important influencer in fashion on social media several times.

In 2021 she was named Best Brand Developer by the Wall Street Journal.

Her leadership is seen as entrepreneurial, with a family firm feeling and very results focused. Radical innovations and experimentation are central, and mistakes are part of the process. She is also seen as something of a marketing genius. More recently she educated herself in law and has got engaged in the American punishment system.