Future talents

What do these three leaders have in common?

They all have a clear vision and an entrepreneurial leadership that tries to address several problems at once. Elon Musk wants to revolutionise the car industry and at the same time reduce CO2 emissions. Alessandro Michele wants to create a new aesthetic and save the fashion world from meaningless fashion. At the same time, he wants to show that we are all equal regardless of sex, sexual orientation or ethnicity. Kim Kardashian has a vision of making all women equally comfortable regardless of skin colour, body type, or functional variations.

Being communicatively unique and in that way gaining many followers on social media seems to be central to the leadership of the future and brand building. By providing a continuous flow the leaders of the future invite you to participate in an on-going dialogue that can be seen as provocative. A well-known example was when Elon Musk let his followers vote on whether he should buy back Tesla from the stock market. This makes for success with fans. USAs Financial Services Authority was more restrained in its praise and viewed the vote as unfair market influence.

What can a leader for a smaller organisation do?

The social vision must be in place. In what way can my company and brand contribute to solving important challenges? This applies to both existing problems and the problems that are beginning to emerge.

The ability to see trends and to have a perspective that stretches into the future seems to be necessary and this is something that demands courage, drive and sensitivity.