PARIS, NEW YORK, TOKYO : The international success story of artisan baker Eric Kayser by ERIC KAYSER Iba‐summit Friday, 11 September 2015 ‐ in Munich, Germany
The international success story of artisan baker Eric Kayser
1996
FIRST Bakery in Paris, France
Original Eric Kayser bakery in 8 rue Monge, Paris, France 13 Sept. 1996
The international success story of artisan baker Eric Kayser
2015
122
OUTLETS in
22
COUNTRIES
5,000 EMPLOYEES
The international success story of artisan baker Eric Kayser
CHALLENGES
STAND OUT In a saturated market ?
FIT WITH modern and local gastronomic codes beyond the classic bread basket ?
KEY SUCCESS FACTORS
Q UA L I T Y CONCEPT
The international success story of artisan baker Eric Kayser
1996
DEVELOPMENT MAPPING
France
The international success story of artisan baker Eric Kayser
2015
DEVELOPMENT MAPPING
France USA
Portugal
South Korea Japan
Morocco Tunisia Mexico
Senegal
Egypt
Emirates Saudi Arabia
DR Congo Colombia
Chile
Thailand
Taiwan Hong Kong
Philippines Cambodia Singapore Indonesia
The international success story of artisan baker Eric Kayser
DEVELOPMENT MAPPING
NETWORK
ACTIVITY
Number of shops
In value USD
AFRICA & MIDDLE EAST
10 EUROPE
FRANCE
AMERICA
36
16
JAPAN 2
ASIA 60
1 USA 3
The international success story of artisan baker Eric Kayser
DEVELOPMENT STRATEGY
LICENSE of TRADEMARKS & KNOW‐HOW
NETWORK
% of shops
JOINT‐VENTURE 34%
SUBSIDIARY 37%
PURE LICENSE 29%
The international success story of artisan baker Eric Kayser
DEVELOPMENT STRATEGY
NEW YORK (coming in 2016)
REGIONAL OFFICES
PARIS HONG KONG (since 2012)
The international success story of artisan baker Eric Kayser
CHALLENGES
STAND OUT In a saturated market ?
KEY SUCCESS FACTORS
Q UA L I T Y
The international success story of artisan baker Eric Kayser
QUALITY
PREMIUM LONG FERMENTATION NATURAL LIQUID LEAVEN ON‐SITE PRODUCTION
Maison Kayser high quality standards
The international success story of artisan baker Eric Kayser
QUALITY
CONSISTENT FIND SUPPORT TRAIN CONTROL
How to guarantee Maison Kayser standards, Everyday of the year, in every bakery of the world ?
The international success story of artisan baker Eric Kayser
QUALITY
FIND the right partners, in the right market at the right moment, To preserve a human‐size structure.
Eric Kayser team in New York City, USA Jan. 2015
The international success story of artisan baker Eric Kayser
QUALITY
SUPPORT Project monitoring Construction & design Sourcing Recruiting Production operations Marketing to deal with local constraints.
Eric Kayser Central Kitchen in Phnom Penh, Cambodia Oct. 2014
The international success story of artisan baker Eric Kayser
QUALITY
TRAIN Appointment of Chefs From Maison Kayser Training sessions for local staff Training Manuals
Chef Sebastien and his team in Omori Central Kitchen, Japan June 2015
The international success story of artisan baker Eric Kayser
QUALITY
CONTROL Quarterly based on‐site inspections Submission & report procedures
Eric Kayser Central Kitchen in Phnom Penh, Cambodia Oct. 2014
The international success story of artisan baker Eric Kayser
CHALLENGES
FIT WITH modern and local gastronomic codes beyond the classic bread basket ?
KEY SUCCESS FACTORS
CONCEPT
The international success story of artisan baker Eric Kayser
CONCEPT
UNIQUE Maison Kayser concept beyond the classic French bakery
ARTISANAL MODERN GASTRONOMIC
The international success story of artisan baker Eric Kayser
CONCEPT
FLEXIBLE
PROMOTE INNOVATE ADAPT
How to fit Maison Kayser concept with modern tastes and consumption habits from New‐York to Tokyo ?
The international success story of artisan baker Eric Kayser
CONCEPT
PROMOTE
Teach locals about Traditional French Bread Raise French Bread to the gastronomic field
FRENCH TRADITION
The international success story of artisan baker Eric Kayser
CONCEPT
INNOVATE
WIDE R A N G E & SERV ICES
Extend the experience around bread for every moment of the day, and every taste.
more than 60 types of
BREADS
The international success story of artisan baker Eric Kayser
CONCEPT
INNOVATE
WIDE R A N G E & SERV ICES
Extend the experience around bread for every moment of the day, and every taste.
PASTRIES
viennoiseries & biscuits
The international success story of artisan baker Eric Kayser
CONCEPT
INNOVATE
WIDE R A N G E & SERV ICES
Extend the experience around bread for every moment of the day, and every taste.
CATERING
On site or to take‐away
The international success story of artisan baker Eric Kayser
CONCEPT
INNOVATE
WIDE R A N G E & SERV ICES
Extend the experience around bread for every moment of the day, and every taste.
COFFEE & beverages
The international success story of artisan baker Eric Kayser
CONCEPT
INNOVATE
WIDE R A N G E & SERV ICES
Extend the experience around bread for every moment of the day, and every taste.
RESTAURANT
La cuisine du Boulanger
The international success story of artisan baker Eric Kayser
CONCEPT
INNOVATE
CONT E MPOR A RY VENUES
Modern design sitting area For on‐site consumption Eric Kayser Vendôme flagship in Paris, France March 2015
The international success story of artisan baker Eric Kayser
CONCEPT
ADAPT RANGE
Savoury
Sweet
Crunchy
Soft
FRANCE JAPAN USA
FRANCE JAPAN USA
To local tastes Savoury/sweet Crunchy/Soft Small/big
Small FRANCE JAPAN USA
Big
The international success story of artisan baker Eric Kayser
CONCEPT Take away
ADAPT
FRANCE JAPAN USA
SERVICES To modern & local Consumption habits On site/Take away Daily/Occasional Personal/To offer
On site
Occasionally
Daily
FRANCE JAPAN USA Personal FRANCE JAPAN USA
To offer
The international success story of artisan baker Eric Kayser
CONCEPT
CORNERS
ADAPT VENUES
To local venues standards Corner Bakery‐cafe Bakery‐restaurant
Eric Kayser corner in Makati shopping Mall Manila, Philippines Sept. 2014
The international success story of artisan baker Eric Kayser
CONCEPT
ADAPT
BAKERY‐CAFÉ
VENUES
To local venues standards Corner Bakery‐cafe Bakery‐restaurant
Eric Kayser flagship in Upper West Side, New York, USA Nov. 2013
The international success story of artisan baker Eric Kayser
CONCEPT
ADAPT
BAKERY‐RESTAURANT
VENUES
To local venues standards Corner Bakery‐cafe Bakery‐restaurant
Eric Kayser flagship in Vattanac Tower, Phnom Penh, Cambodia June 2015
The international success story of artisan baker Eric Kayser
Q UA L I T Y PREMIUM CONSISTENT
CONCEPT UNIQUE FLEXIBLE
The international success story of artisan baker Eric Kayser
T H A N K YO U .