ADVERTISING FEATURE
DISCOVER AFFORDABLE LUXURY AT WAKEFIELDS Wakefields jewellers have been serving the Horsham community since 1911, offering a combination of expertise, passion for fine jewellery and watches, along with a highly skilled team of welcoming sales consultants as Lisa de Silva discovered
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n enviable reputation for outstanding customer service, has ensured Wakefields continued success for 110 years. During this time the store has constantly evolved, adapting and reflecting changes in taste, style and the retail environment. Recently reopened after a major refurbishment, Wakefields now offers customers a luxurious and impressive shopping experience, bringing the store firmly into the 21st century. Having passed through four generations of the Wakefield family, the store is now owned and run by Melanie Wakefield and her brother Dominic, who both
planned the refurbishment to optimise the impeccable customer service Wakefields is famed for. “Recognising that Wakefields has been part of our local high street for generations, we wanted to reinvest back into the community to provide a luxurious shopping experience for all our customers to enjoy for generations to come,”
Many customers now want a one-off design that is personal and unique to them
explained Melanie. “We moved into our current premises in West Street in 1935 and so the new Art Deco styling is a nod to our heritage. To make visiting us more of an occasion, the refurbishment allowed us to expand the number of viewing rooms to include a larger Rolex showroom and to install a bar serving 34 SUSSEX LIVING | July 2021
complimentary drinks to everyone who comes through the door.” The refurbishment is certainly proving popular with customers, with the bar creating a real wow factor. Offering a wide range of hot beverages, soft drinks, a selection of local gins, wines and of course champagne, the added hospitality makes visiting the store feel more of a treat. To create the new look, which artfully combines classical elegance with contemporary style, Melanie and Dominic worked closely with local businesses, including shopfitting by Martin Leadbeater and interior lighting from Sussex Lighting. “Customers love it. They compare it to walking into a glamorous London Hotel or one of the wonderful old department stores,” revealed Melanie. The refurbishment has also given Wakefields the opportunity to focus more on their bespoke design
