232 Motoring
Ferrari restructures to tackle electrification By Nadia Goldsmith
Luxury car brand Ferrari is accelerating the transition to carbon neutrality by 2030 with a business restructure that will “enhance product excellence” and enable further innovation, optimised processes, increased innovation and opportunities for collaboration. Recently appoint Ferrari CEO Benedetto Vigna says, “We want to push the boundaries even
further in all areas by leveraging technology in a unique Ferrari way”. “Our new organization enhances our agility, which is essential to seizing opportunities in front of us in this rapidly evolving environment.” Ferrari have expanded their leadership team by promoting existing employees and through external employment. Giammaria Fulgenzi, who has been working for Ferrari since 2002, has been assigned the role of Chief Product Development Officer and Silvia Gabrielli who has been with Ferrari since 2019, formerly from Microsoft, has become Chief Digital and Data Officer. Ferrari’s transition to electric propulsion is set for 2030, and the company’s first electric vehicle is scheduled for 2025. Italian manufacturers have previously made it clear that they will not move to electricity until technology allows them to produce cars that fit their position.
