Sussex Students' Union Media Pack & Price List

University of Sussex Students’ Union

Media Pack and Price List 2014 - 15

mediasales@sussexsudent.com 01273 873874

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Table of Contents Introduction

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Why Us? 5 Freshers Week

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Options for Freshers Week

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Freshers Fair Stalls

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Wallplanner and Postcard

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Freshers Badger

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Sponsor an Event

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Freshers Packages

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Year Round Options

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Badger Adverts

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Sponsor an Event

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Refreshers, Flyering and Stalls

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Website Adverts

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We can help you reach 14,000 students

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Hello, we’re the University of Sussex Students’ Union...

Advertising and sponsorship opportunities with the us are the official and most effective way of targeting around 14,000 students.

This guide will take you through the many exciting media sales and sponsorship opportunities we have available. We hope you find this pack useful in helping you to choose the most suitable channel your business.

Let’s get started...

We’d be happy to work with you to find a solution that fits your needs and budget. We’re open to innovative suggestions and building tailor-made packages, so please get in touch with any questions.

Contact us at: mediasales@sussexstudent.com 01273 873874

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Why Us? There are 3.2 million people in the UK in higher education with a combined spending power of £15.5 billion.

The Students’ Union is made up of all the students at Sussex University and Brighton and Sussex Medical School. Last year we had over 14,000 students and over the course of the next few years this will increase to over 18,000 students.

“if they do take on your brand, they can take it to great places for you”

on market research to gain a greater understanding of needs and want to identify market trends. The Students’ Union regularly communicate via e-communications and traditional direct marketing methods. We host many major sell out events and entertainments and provide an extremely successful Freshers week year in year out.

We are in an ideal position to provide effective marketing opportunities to our vibrant and vast student population whilst offering your organisation access to this highly sought after audience.

NUS in The Guardian

At Sussex Students’ Union we have excellent and direct links with our students. We also regularly undertake 5

“It is important to target students when they are at University, as graduates they are more likely to be high-spending consumers of the future, as they earn a third more than non-graduates over their lifetime�

NUS in The Guardian

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Tap into a whole new market with Freshers Week

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Freshers Week: What Can I Do? 5000 new students are joining us at Sussex!

This is a fantastic opportunity to get your brand noticed and create loyal customers. With students moving away from home for the first time, effective advertising can make a lasting impression and develop long-term brand awareness.

We also have many returning students who also get involved with Freshers Week so it’s a great chance to reintroduce brands and organisations to them.

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What Can We Do? Some of the options available to you for Freshers Week

Freshers Fair Stall

Bronze, Silver, Gold and Platinum options available

£350 - £1500

Pg 10

Wallplanner Advert

Circulated to all Sussex University Freshers

£500

Pg 11

Postcard Advert

Posted directly to students’ home addresses

Various options

Pg 11

Badger Advert

Various sizes from quarter to full page

£350 - £12500

Pg 12

Event Sponsorship

Sponsor one of our many different student events

Various options

Pg 13

What Can We Offer You? The Freshers Fair The Freshers Fair is our main commercial event of the year for students, old and new.

This is the perfect opportunity to engage with students when they are enthusiastically forming new relationships with brands. It’s a time when students are willing to try new things and are deciding which brands to use and trust for the first time.

This gives you the chance to exhibit, demonstrate and promote your products and services to thousands of students.

Platinum Stall £1500 Large stall with premium positioning for maximum footfall.

Also, your logo will feature on all promotional materials (posters, facebook postings, website etc.)

Gold Stall £1000 Excellent positioning for high levels of footfall

Silver Stall £500 Aimed at specific, local, independent businesses

Bronze Stall £350 Aimed at local charities or voluntary organisations

What Can We Offer You? Freshers Wall Planner Wallplanners will be given out to all new students in their goody bags when they arrive. This is a great chance to get your advert seen by 5000 Freshers and advertise your event.

Freshers Postcard This year we’re sending out a postcard to all UK students’ home addresses, welcoming them to the Union. This is a perfect opportunity to contact students and their parents directly, setting a trend even before they arrive.

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What Can We Offer You? The Freshers Badger As the only official Students’ Union newspaper, the Badger is the real voice of the students, written for students by students. The Freshers edition is distributed directly into the homes of 5000 Freshers’ as part of their welcome goody bags!

Full Page £1000 289mm (w) x 360mm (h)

Half Page £500

289mm (w) x 178mm (h)

Quarter Page £350 142mm (w) x 178mm (h)

Back Page £1200 289mm (w) x 360mm (h)

Bottom Third Back Page £750 289mm (w) x 119mm (h)

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Sponsor Freshers Events Sunday Welcome Party This event is the first and biggest event of Freshers Week. The night takes on the style of festival with various walk-round entertainment and a big top tent bursting with entertainment and music. 2000 students attending this event makes it the perfect chance to appeal to this market.

Exclusive Official DJ Package

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Stall at the event, which can be used to publicise nights and upcoming events

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Signing on fencing and the stage

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DJ set for a minimum of 1 hour

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Headline logo on all promotional material (posters, facebook postings)

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Logo on tickets

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3 exclusive social media postings

Welcome Sunday Package

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On site activity stall at the event

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Signage on fencing

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Logo on all promotional material (posters, facebook postings)

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Social media posting

Or why not hold an activity stall at the event?

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Sponsor Freshers Events Sunday Welcome Party

Laid Back and Latte

Sussex University takes over the Pier for one night! This is your chance to get involved!

Ideal for local coffee shops, a laid back event with acoustic music.

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Exclusive deal to be advertised as the Students’ Union Official After Party

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Stall at the event to sell and publicise produce

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Headline on all promotional material (posters, facebook postings)

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Logo on promotional materials (posters, facebook postings)

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Logo on tickets

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2 social media postings

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2 exclusive social media postings

The Sussex Students’ Union hosts a wide variety of events, to find out about more about different options to suit your business please get in contact: mediasales@sussesstudent.com 01273 873874

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What deals can we do? Freshers Packages

Package A

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Platinum Freshers Stall

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Freshers Wallplanner advert

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Full-page newspaper advert

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Feature on the ‘What’s on’ app

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TOTAL = £2800 + VAT

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DEAL = £2500 + VAT

Save

£300

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To discuss other options and prices, please contact us on mediasales@sussexstudent.com or 01273 873874

Package B

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Platinum Freshers’ Stall

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Freshers Wallplanner Advert

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Half -page newspaper advert

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TOTAL = £2250 +VAT

• DEAL = £2000 + VAT

Save £250

Save Package C £150

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Gold Freshers Stall

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2 x Quarter-page newspaper adverts

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TOTAL = £1300 +VAT

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DEAL = £1150 + VAT

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Maintain the momentum with our year round opportunities

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What Can I Do? Badger Advert

Various sizes from quarter to full page

£150 - £500

Pg 19

Event Sponsorship

Sponsor one of our many different student events

Various options

Pg 20

Various options

Pg 21

Refreshers Fair

Book a stall at the Refreshers Fair

Flyering

We will distribute 1000 flyers on our campus

£300

Pg 21

On Site Stall

Arrange a stall at various locations on our campus

£250 - £500

Pg 21

Website Advert

Various locations and lengths available

£100 - £2500

Pg 22

What Can We Offer You? The Badger As the only official Students’ Union newspaper, the Badger is the real voice of the students, written for students by students. 2000 copies of our 20-page tabloid are distributed across campus each week.

The Badger presents a great opportunity to promote your organisation or business to students whether that is a regular advertisement, vouchers (which most students say affects where they buy!) or inserts.

Why not upgrade to the Freshers addition of the Badger? See page 12

Full Page £300

298mm (w) x 360mm (h)

Half Page £250 298mm (w) x 178mm (h)

Quarter Page £150 142mm (w) x 178mm (h)

Back Page £500 298mm (w) x 360mm (h)

Bottom Third Back Page £350 298mm (w) x 119mm (h)

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Sponsor an Event Cultural Events Diwali, Chinese New Year, Holi, Eid

The Student Awards

Various opportunites and prices, please contact us on mediasales@sussexstudent.com or 01273 873874 for more information!

Ceremony for student campaigns, sports groups, societies, volunteers and student staff

Varsity Ceremony for student campaigns, sports groups, societies, volunteers and student staff

Well Being Week Initiative to encourage healthy lifestyle and physical and mental wellbeing

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What Can We Offer You? The Refreshers Fair It’s time for Freshers’ round 2! In January we run another fair to give students another chance to meet brands, businesses and societies they may have missed first time around, now that they have settled in.

Various opportunites and prices, please contact us on mediasales@sussexstudent.com or 01273 873874 for more information!

Flyer and Product Distribution Distributing flyers, vouchers, posters, promotional items or samples is one of the best ways to directly contact students.

We have an excellent promotions team to distribute materials on your behalf, in the hubs of social activity.

Stalls on Site On site promotional stalls are the ideal opportunity to talk to students face-to-face. Prime locations are available to be used in many ways, from sampling, to demos, competitions and flyering.

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What Can We Offer You? Website Advertising www.sussexstudent.com has an average of over 29000 views per week.

One Month £350 Web banner

Banner advert - the perfect opportunity to promote and attract students to your business. It’s a highly visible, direct, trackable link to your website.

One Term £500

Web Lozenge - feature on our site to get your logo out there to students and improve your search engine success rate and attract customers.

One Year £1250

Or, advertise your business on specific areas of the website relating to your field, for example sports, volunteering, events and advice.

A typical advert will be 468px x 60px JPG., PNG., or GIF. with a click through URL

Web banner

Web banner

Banner Update £100 After more than one term

Specific Area £250

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mediasales@sussexstudent.com