Puma aw 14 design direction sutirtha de

Page 1

They say .. “Cricket is a Gentleman’s Game”

A Salute to the spirit of the Gentleman and the Game of Cricket… by


D E S I G N B R I E F

Autumn – Winter 2014 Men’s Cricket Lifestyle CollecGon Conceptualized and Presented by SoQ Lead Pencil


Thought Process – 1


Fashion Forecast – Autumn / Winter 2014


A midnight mist descends, washing tones of murky mink and lead with highlights of anGque brass. Dewy creams and foggy whites offer a moonbeam of light against this nightly, spine-­‐Gngling paleYe.



Design Direction AutumWinter 2014 Men’s Wear


Layered Carbon


Layering Chest embroidery

Glazed Suede Look

Under collar Detailing

Melange MulG color striper

Within the confines of the allegorical world, a very strong and spirited atmosphere saturates the season. A dark theme, which is both elegant and sophisGcated, brings mood and mystery to the aestheGc.



Thought Process – 2


Fashion Forecast – Autumn / Winter 2014


This theme marks the birth of colorism, bringing together a minimalist aestheGc with bursts of bright, bold color blocking. Clean yet color-­‐saturated, designs are infused with slabs of stunning color.



Design Direction AutumWinter 2014 Men’s Wear


bright colors, energy quoGent, jubilant mood, opGmisGc, Smile in Winter………


muted MulG-­‐color stripers

details

color contrast

solid color

slim fit pants tonal contrast

bright mulG-­‐color stripers


Thought Process – 3


Fashion Forecast – Autumn / Winter 2014


This story is an organic winter tale: primiGve designs provide comfort during the cold winter months, while a wild, natural style brings a unique and earthy spirit that lingers through the season.


Design Direction AutumWinter 2014 Men’s Wear


Slim fit pants Leather sneakers Two tone T-­‐shirt with texture

Classic with oomph !!

Inspired from the Colors of Cricket Gear


classic cable knit sweater In fine wool or coYon

classic coYon poplin shirt in slim fit

Dry fit T shirt / CoYon T shirt


Thank You s o f t l e a d p e n c i l


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.