Hospitality Marketplace Africa - July 2012 by Sven Boermeester

Sime Darby Hudson & Knight Baking Masters Competition 2012

Get your recipes in to stand the chance of winning

R20 000 in cash! Log onto www.hospitalitymarketplace.co.za for details. Mastercraft and Pastrex are premium bakery fats with a heritage dating back more than 30 years. Trusted by successful pastry chefs and bakers alike, the call is now extended to the next generation of young, up and coming bakers to demonstrate their creative flair with these brands.

Terms and conditions are available on the competition page of www.hospitalitymarketplace.co.za

The Sime Darby Hudson & Knight Baking Masters is a celebration of traditional baking excellence and will reward those entrants who love to bake and in the process demonstrate attention to detail, creativity and an understanding of flavours! The competition will be overseen by the legendary chef, Jodi Ann Pearton (the current SACA Competition Judge) who will be supported by leading industry professionals such as Dr. Bill Gallagher and Chef Steven Billingham. The competition offers culinary students, corporate teams and professional chefs the opportunity to win awesome cash prizes coupled with massive exposure in leading media platforms throughout the hospitality sector. The winners of last year’s Sime Darby Hudson & Knight Baking Masters Competition are:

Professional 2011 Winner: Stacy Lee Chan Winning Dish: Caramelised Onion, Porcini Mushroom & Pan Fried Prawns Prize Money R15,000

Corporate 2011 Winner: Team Audacia Manor Winning Dish: Apple Crostata with Crème Anglais Prize Money R20,000

Culinary Student 2011 Winner: Amy Jayne Edwards Winning Dish: Dark Chocolate Butter-cream Cake Prize Money R10,000

There are 3 categories to the competition: 1) Culinary students : Individual Entries First prize – R10,000 and a personal feature in Chef! Magazine 2) Professional Chefs: Individual Entries First prize – R20,000 and a double page editorial feature in Chef! Magazine and Hospitality Marketplace 3) Corporate Teams: Teams of max 4 members compete with other corporate teams First prize – R20,000 for the team and exposure for their establishment in Chef! Magazine and Hospitality Marketplace

For more information on how to participate log on to www.hospitalitymarketplace.co.za.

Customer Careline: 0860 465 312

Foreword

Proudly African Boosting Trade, Development and Cultural Relations across Africa.

Welcome to the July issue of Hospitality Marketplace incorporating the launch of Hospitality Marketplace Africa. Shout Factory has partnered with www.ProudlyAfrican. info in a focused effort to establish the marketing and communications footprint for the Food, Beverage and Hospitality sector in Africa. Our media model combines traditional print platforms with the latest online search engine technology as effective business tools that are news driven, content specific and product and services search driven. This system has been developed to place companies as specific solutions to search queries from the African continent enabling companies to gauge interest and also to respond to potential growth opportunities. In terms of the Food, Beverage and Hospitality sector, Africa has become a focal point with massive potential in terms of development and economic growth.

Thapelo Letsholo, Global Village Africa Proudly African is an initiative of Global

mutually beneficial exposure. Fully

Village Africa which is a marketing

unlocking Africa’s promise requires greater

and business platform geared towards

continent-wide economic integration

showcasing and harmonising Africa’s

and inter-trade; such as in Europe, where

development, trade and cultural diversity

integration has enabled the continent to

to a global audience.

become the world’s single biggest market.

This is where the BEST OF AFRICA in

Integration and inter-trade is not only

business, government and non-profit

urgent, but also indispensable to unlock

organisations unite, promoting their

economies of scale and propel Africa’s

vision and best practice in order to find

competitiveness in the global economy,

the right customers, partnerships and

thus aligning the continent with the

joint ventures - in order to grow alongside

global flows of trade and finance as an

the continent’s indisputable economic

equal partner.

potential. Africa’s massive economic potential still The initiative has an unstoppable

lies largely untapped - but not for much

magnetic presence with its ever growing

longer. The world is coming and so is the

country and sectoral window already

dream of a more united Africa. We need to

in over 20 African states. We invite all

make sure we maximise on the growth for

leaders in business and government

the benefit of all of Africa and its people.

across Africa to showcase and integrate their visions and activities so as to promote inter-Africa trade, investment and technology transfer from around the

We also invite all Africa’s media, trade

Jason Whitehouse, Publisher Putting together this issue of Hospitality Marketplace – our sixth issue and the first incorporating Hospitality Marketplace Africa – has been an eye-opener in terms of seeing the true emphasis that is being placed on doing business on the African continent at the moment, especially within the Food, Beverage and Hospitality sector. It is clear that in order to promote growth, a footprint into Africa needs to be explored, and this is exactly what the companies that we have profiled are doing. Some have been in the market for years, and some are only beginning their journey into other African countries. But if one thing is for certain it is that all are incredibly optimistic about the opportunities that lie ahead.

Helena Masters, Editor

exhibitions, conferences and business 2 | Hospitality Marketplace Africa

We invite all stakeholders focusing on Africa in the Food, Beverage and Hospitality sector to showcase their projects, products and services.

We hope that this issue will inspire and spark even more interest in Africa as a business platform, and we look forward to partnering with you in your exciting ventures.

globe.

chambers to use the platform to gain

Ultimately, our goal is to build trade platforms, solutions and communities across Africa with Hospitality Marketplace representing the first in a series of effective trade promotion platforms.

www.ProudlyAfrican.info

contents 2 Proudly Africa Foreword 2 Foreword & Vision from the Publisher 4 Hospitality Marketplace Africa Future Projects 6 Agribusiness Marketplace Africa 10 News, Trends, Stats & Facts 12 Growth Drivers Transport & Logistics 16 DHL – The African conundrum: Harnessing Opportunities and Overcoming Challenges 20 Imperial Logistics – Fast Moving, Forward Thinking... 22 African Foodservice Trade Shows 2012/2013 Special Features 24 Expansion into Hospitality in Hospitality: The Final Frontier 26 Africa Innovations: Wilderness TV 28 Serena Hotels Wins African Business Award 30 Jobs for Africa 31 Company Focus 32 Ciro 34 Distell 36 Hudson & Knight 38 Iced Cocktails 40 MacAdams 42 Oceana 44 MacBrothers 46 Unilever 48 Vulcan 50 Rich’s Associations 54 The Pan African Chamber of Commerce and Industry (PACCI) 55 The Southern African Development Community (SADC) 56 Regional Tourism Organization of Southern Africa (RETOSA) 60 BRICS and Tripartheid Agreement Opening Intra-African Trade Doors 62 The Common Market for Eastern and Southern Africa (COMESA) Published by Publisher Editor Advertising Sales Design & Layout Printing

Shout Factory Publishes of Chef! Magazine www.chefmag.co.za

Hospitality Marketplace www.hospitalitymarketplace.co.za

CHEF! hospitality marketplace

Retail Chef www.retailchef.com

retail Chef

Disclaimer Shout Factory makes no representations about the accuracy of the information, data, advertisements, graphics or other content contained in any Shout Factory owned online platform, e-mail newsletter or print publication, including but not limited to the Shout Factory print and online magazine, blogs and other email newsletters, and any other media channel owned or produced by Shout Factory. Content produced by Shout Factory may from time to time include technical inaccuracies or typographical errors. Statements on product or service quality, price or other features are only opinions and should not be relied on as guarantees nor as offers for sale. For the full disclaimer notice, please visit http://shoutfactory.co.za/print-media/

Hospitality Marketplace Africa | 3

future projects

Hospitality Marketplace Africa The African Trade and Export Promotion Agency for the Food and Beverage Hospitality Industry. In a focused effort to establish the marketing and communications footprint for the food, beverage and hospitality sector in Africa, Future of Trade Africa has entered into a strategic relationship with Shout Factory, South Africaâ&#x20AC;&#x2122;s leader in the hospitality media and marketing space to build a Hospitality Marketplace for Africa. This initiative will be the most comprehensive African trade and promotion agency for the hospitality sector with the goal of providing functional trade information as well as building trade relations for companies wishing to grow their business in Africa. Localised knowledge, content and contacts is the key to successful trade relations in Africa. Future of Trade Africa is also building the agriculture, agro-processing and agribusinesses marketplace for Africa which has clear synergies as the products move from farm gate to retail to restaurant. We invite all stakeholders focusing on Africa in the food, beverage and hospitality industry to showcase their projects, products and services. In terms of the system and interactive platform, Hospitality Marketplace will combine a comprehensive trade publication targeting the African market as well as be a fully supported products and services search platform for the food beverage and hospitality sector. We have invested in development upgrades of our successful South African platform, www. hospitalitymarketplace.co.za. We are confident that this platform will represent the most comprehensive information portal available to professionals looking for industry news, product solutions or resources in Africa within the next 2 years!

PROUDLY

AFRICAN

Boosting Trade, Development & Cultural Relations across Africa

www.ProudlyAfrican.info 4 | Hospitality Marketplace Africa

We have maximised exsisting Food, Beverage and Hospitality platforms that combine the best of the industry with the following marketing, media and business products: Online Directories and Content Management systems: Industry directory • www.HospitalityAfrica.info • www.HospitalityMarketplace.co.za All Africa portal • www.ProudlyAfrican.info Industry news • www.chefmag.co.za • www.saca.co.za • www.retailchef.com Print • Hospitality Market Place Africa • Hospitality Market Place South Africa • Chef Magazine • Retail Chef Magazine • Diplomat Africa Magazine • Best of South Africa Hospitality Marketplace Africa will be promoted at the folowing exhibitions and conferences across Africa: • SAITEX • Hospitality Expo Ghana • HOSTEX • Food Agro Kenya Hospitality Marketplace Africa will be copromoted with the following African initiatives: • African Foodservice Trade Shows 2012/2013 • Future Of Trade Africa 2012 • Africa’s Big Seven • Foodbext 2012 – The Pan-West African Food And Beverage Exhibition • Africa International Autumn Trade Fair 2012 • Ethio Chamber International Trade Fair 2012 • Gulfood • Hostex Gauteng 2013 • The 2013 United Nations World Tourism Organisation (Unwto) General Assembly • Ifea 2013 – Africa’s International Food & Drink Event • The Hotel Show • West African Hotel, Hospitality & Catering Exhibition (Ghana)

www.HospitalityAfrica.info www.ProudlyAfrican.info

future projects

Agribusiness Marketplace Africa: The African Promotion Agency for the Agribusiness Sector

PROUDLY

AFRICAN

Boosting Trade, Development & Cultural Relations across Africa

www.ProudlyAfrican.info

Online Directories and Content Management systems: • Industry Directory www.AgriAfrica.info • All Africa portal www.ProudlyAfrican.info • Industry Newsletter www.agri4africa.com • All Africa news portal www.howwemadeitinafrica.com Print • Agribusiness Africa annual report • African Trader Magazine • Diplomat Africa Magazine Exhibitions and Conferences • Agribusiness Forum Africa • Pan Africa Agribusiness Summit • Agri Mega This initiative will be the most comprehensive African trade and promotion agency for the agribusiness sector with the goal of providing functional trade information as well as building trade relations for companies wishing to do business in an ever growing African market

of opportunities. Localised knowledge, n a focused effort to establish the

content and contacts is the key to

marketing and communications

successful trade relations in Africa. Future

footprint for the Agribusiness

of Trade Africa is also building the Food,

sector in Africa, Future of Trade

Beverage and Hospitality Marketplace for

Africa has entered into a strategic

Africa which has clear synergies as the

relationship with multiple industry and

products move from farm gate to retail

media partners to build an Agribusiness

to restaurant. We invite all stakeholders

Marketplace for Africa. The marketplace

focusing on Africa in agriculture, agro-

is a multi-media platform that

processing and agribusinesses to showcase

combines the best of the industry in

their projects, products and services.

the following marketing, media and business services: FUTURE OF TRADE

AFRICA

TRADE AND INVESTMENT COMMERCE EXCHANGE

6 | Hospitality Marketplace Africa

www.AgriAfrica.info www.ProudlyAfrican.info Hospitality Marketplace Africa | 7

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n e w s , t r e n d s , s tat s & F a c t s

News, Trends, Stats & Facts Study Reveals Busiest Day for Holiday Searches A study conducted by search marketing agency Greenlight, has revealed the busiest day for online holiday searches on Google are on Mondays, with numbers gradually decreasing as the week goes on. The fewest number of holiday queries? Saturdays – with Sundays having only slightly more. The study does note, however, that the amount of travel companies spending on paid Google ads over weekends suggests they are over estimating how many customers are searching for holidays on Saturday and Sundays.

7 Top Travel Trends for the Rest of 2012 • Cruising

• Technology The latest tablets and notebooks are getting skinnier, and they’re

Cruising will become a more popular travel alternative. From

also faster and more full-featured. Besides cameras, these do-it-

custom-made beds to bigger cabins, cruise lines are courting a

all devices can function as everything from e-readers and movie

new set of travellers by making their staterooms sleeker—and

players to videophones and Wi-Fi hot spots.

more comfortable—with every new build. • Chinese Tourism

• Loyalty Programs To stand out among seemingly endless choices, hotels, airlines,

With 100 million Chinese travellers expected to go abroad by

and even credit cards are rewarding customers who promote their

2015, hotels are rushing to tailor services for this burgeoning

brand on social media.

market. Hilton, Starwood, and Millennium have launched

• Social Media

programs worldwide to hire more Mandarin speakers, train staff

The mini boom is a borderline glut—Gtrot, Gogobot, Afar, Trippy,

in Chinese etiquette, and provide culturally specific creature

Tripped Off, and Tripl: each is aiming to become your go-to

comforts.

resource for sharing travel tips on Facebook.

• Added Value

• Travel Agents

This is a trend that is probably here to stay. Hotel room rates

Travellers are finding the Web-booking process more exhausting

and airfares may increase, but so should the perceived value of

than exhilarating. Google is busy “Google-izing” search engines,

your offering.

so eventually you’ll be able to type in just a few key words, and Google will suggest itineraries that suit you.

1 0 | Hospitality Marketplace Africa

New Protea Hotel to Be Built In Hoima, Uganda

Stuart Cook, Managing Director of Protea

to expand substantially in the next decade.

Hotels Uganda, said Protea Hotel Kampala

“This is Africa’s time; never before has

Protea Hotels has just signed an agreement

and Protea Hotel Entebbe were already

the continent offered so much in terms of

for the construction of another hotel in

open, while Protea Hotel Mbale joined the

political stability and economic growth.

Uganda, bringing to four the number of

portfolio on July 1.

properties in the country.

“The Protea Hospitality Group is expanding “Protea Hotels is rapidly expanding in

both the Protea Hotels and African Pride

The new hotel will be constructed in Hoima,

Uganda. This process is largely being driven

Hotels brands into Africa because there

which is in the centre of the Albertine

by corporate travel because there is a lot of

is demand for brands that are strong and

Rift Valley oil exploration, extraction and

economic growth within the country. There

trustworthy that offer exceptional GUEST

processing region. This industry will be a

are four Protea Hotels now, but I certainly

service,” said Gillis.

key market segment of the hotel, which is

don’t expect this to be the last expansion

to be built to oil and gas industry health

announcement in the medium term,” Cook

“The Protea Hospitality Group also expects

and safety standards.

said.

to announce its presence in another African

The 80-room hotel will have six conference

The Protea Hospitality Group is driving a

facilities capable of hosting 300 delegates,

massive expansion programme through

“It’s exciting times for the continent,

two restaurants, a swimming pool, health

Africa this year, with new builds and

exciting times for hospitality as an industry

club with gym, sauna and stream room, and

management acquisitions in Uganda, Nigeria

here and especially exciting for the Protea

disabled access to the property.

and Zambia.

Hospitality Group as we further cement our

Construction starts in the 3rd quarter of

Protea Hospitality Group CEO Arthur Gillis

2012, and is expected to take 24 months to

said Uganda was an exciting developing

complete.

nation and one where the company hoped

country soon.

position as Africa’s largest and leading hotel group.”

Travel + Leisure Announces World’s Best Hotels in Africa

honours in this year’s US Travel + Leisure

success, receiving a number of local and

World’s Best Awards, ahead of stiff

international awards for its varied world

As voted by the readers of Travel + Leisure,

competition from globally renowned

class offerings. Understandably, the resort,

‘The World’s Best Hotel’ Awards is arguably

hospitality groups that include some of the

situated in the heart of Cape Town’s

the most prestigious international awards

world’s most lauded hotels and resorts.

Victoria & Alfred Waterfront, is one of the

program for luxury hotels. Given the size

city’s most desired luxury destinations.

and diversity of these continents and

The One&Only Hotel in Cape Town, was

regions, these awards have understandably

awarded as No. 1 Top City Hotel in the

Travel + Leisure World’s Best Awards

been met with great excitement.

Africa and Middle East region (voted No.14

is a fully audited awards program that

in the ‘Top 100 World’s Best Hotels’). This

recognizes the top destinations, hotels,

In what is considered a remarkable

five-star luxury urban resort was the first

airlines, cruise lines, river cruises, car-

achievement, Singita, a small, privately

city-based resort initiated by the brand

rental companies, and outfitters.

owned South African conservation

and since its opening just three years

company, has once again taken top

ago in 2009 has achieved outstanding Hospitality Marketplace Africa | 1 1

Growth Drivers

Pick n Pay Opens First Supermarket in Zimbabwe

ick n Pay opened its first supermarket

The store comprises a Pick n Pay Supermarket,

in Kamfinsa, Zimbabwe on 21 June

as well as stand-alone Pick n Pay Liquor and

2012.

Clothing stores “these will offer world-class

The supermarket, the first Pick n Pay-branded

merchandise to customers at the best possible prices”, said Langman.

store to open in Zimbabwe since it took control of 49% of TM Supermarkets “represents

Mark Vickery TM Chief Executive Officer

the partnership between Pick n Pay and TM

said, “This development will offer a similar

Supermarkets,” said Dallas Langman Director

experience to our shoppers to that of any

Group Enterprises Pick n Pay.

southern African Pick n Pay supermarket, it’s a real ‘taste’ of what we have planned for

The Kamfinsa shopping centre in eastern Harare

Zimbabwe over the next two years.”

will stock a full range of local and imported products with loads of opening specials.

The local team TM Supermarket team has received operational support from Pick n Pay

“We are proud to be opening our first Pick n

through a skills development programme

Pay at Kamfinsa,” said Langman, “as the anchor

designed to impart best international retail

tenant of the centre - which has been rebuilt

practice to Zimbabweans.

and refurbished by Pearl Properties -we’ve seen

1 2 | Hospitality Marketplace Africa

the transformation that has already taken place

“The customer has always been at the centre of

in the suburb of Greendale.”

our operations at TM Supermarkets,” said Vickery

The roll-out of the newly branded stores has been designed to consolidate the two brands operations in the retail sector, “thereby offering a better shopping experience for our customers,” said Langman. Vickery said the supermarket would emphasise the “fresh” concept with a minimum of 40% of floor space being dedicated to fruit and vegetables, deli, and confectionary. “This is our response to the fact that people want to eat more healthily; and we will be offering an infusion of traditional health food, as we have seen high turnover in traditional lines of fresh food.” One lucky shopper will drive away in a 2012 Nissan Almera who spends Zimbabwe $30 or more during the six-week opening period. There will also be a number of other prizes on offer. “This is a great way for us to thank the community around our store who has been patient with us during the refurbishment of the centre,” said Vickery. The TM chain currently has 50 stores in Zimbabwe and the Kamfinsa Pick n Pay store will be the first in its strategy of offering the best brands to customers. Pick n Pay currently operates 17 stores in Namibia, 12 in Botswana, seven in Swaziland and one in Lesotho, together with the its first Zambian store. “We pledge that the shopping experience in all our Pick n Pay stores will be second to none, both in terms of store ambience and most importantly giving customers real and great value for their hard earned money,” Vickery concluded.

The PnP outlet is the anchor tenant, coupled with a collection of supporting services, in the refurbished shopping centre, which, even during the construction period, has already transformed the face of the Greendale suburb. PnP has also provided operational support to TM Supermarket, through a skills development programme designed to equip the local team with international best practice in a variety of retail disciplines that will ultimately result in a unique, new and fresh shopping experience for the customer. “The customer has always been at the centre of all we do, and we believe that our partnership will result in a productive sharing of ideas that will mean service delivery to the customer, comparable to anywhere in the world,” Vickery added. A number of Pick n Pay branches will be opened, many of them at sites where TM Supermarkets, have been operating. “We really believe in this country and its people and we are giving them the chance to become part of our family,” said Vickery. Hospitality Marketplace Africa | 1 3

Growth Drivers

Fedics Site Services: Effectively Serving the African Continent

s one of South Africa’s leading

says Sinclair-Laing. “Add to that catering

years. When we leave, Fedics Site Services

specialists in creating a “home away

services and catering equipment as well as

strives to ensure that we leave the local

from home” environment for staff in

tuck shop and bar services; site refrigeration;

communities better off than they were before

remote locations, Fedics Site Services has

water purification plants; recreation

we arrived.” Vital to the business ethic of

tailored solutions to a variety of industries

services and facilities like DStv and a gym;

Fedics Site Services is enterprise development,

across Angola, Botswana, the DRC, Ghana,

housekeeping, cleaning and laundry services;

where the company identifies community

Lesotho, Malawi, Mozambique, Namibia,

security and facilities management, and

needs and forms sustainable partnerships that

Nigeria, Swaziland, Uganda and Zambia.

you have a holistic package from which to

enable all participants to raise their skills

choose.”

levels. “This not only generates an immediate

“We have found our extensive experience

income for locals, but provides a valuable

throughout Africa - including our knowledge

With some 35 years experience in providing

of local languages, laws and cultures - the

hospitality solutions to the African mining

key to enabling Fedics Site Services to

sector, Fedics Site Services comprises a team

“In strengthening our offering and

accommodating governmental, national and

of highly skilled professionals with a proven

infrastructure constantly over the years,

cultural considerations across the continent,”

track record in both the mining industry and

Fedics Site Services is in a position to provide

says Regional Director Andrew Sinclair-Laing,

the continent. Past experience has included

remote services efficiently and cost-effectively

“which is vital to the smooth running of any

providing purified water to 650 people in a

anywhere in Africa. Setting up and managing

project.”

desert for 15 months; feeding 500 miners

remote services has been a key growth area

service into the future,” Sinclair-Laing asserts.

three meals a day for 18 months; and

for us and one that we continue to focus on

A pioneer in remote camp solutions in

catering for 8,000 athletes from 52 African

for future growth,” says Sinclair-Laing. “While

the mining industry, Fedics Site Services

countries for 21 days at the All Africa Games

we employ our knowledge of all aspects of

combines services that ensure a comfortable

in Nigeria.

African countries, our clients can focus on

and productive atmosphere in what are

their core function, secure in the knowledge

sometimes extremely harsh environments.

An important aspect of setting up remote

“Here we are talking about the erection of

sites across Africa has been the training of

site buildings or tented camps that come

local staff, Sinclair-Laing adds. “In some

complete with with furnishings, fittings and

instances, our operations in remote areas have

air-conditioning, to client specifications,”

had to be sustainable over a period of many

1 4 | Hospitality Marketplace Africa

that their staff members are well cared for.”

Famous Brands’ African Expansion Boosted By Namibian Agreement

n line with Famous Brands’ stated

to support at least 10 restaurants in the

growth strategy to expand its presence

region.

into Africa, the Group has awarded

the Namibian Master License agreement for

Oosthuizen says, “It is fantastic to be part

the newly re-launched Milky Lane brand to

of and have the support of the leading

Namibian national, De Wet Oosthuizen.

franchise Group in Africa. This opportunity will not only create jobs but also help to

In March 2011, Famous Brands acquired

keep Namibia in step with global trends.”

the franchise agreements, trademarks and

He adds, “Namibia’s hot summer climate

intellectual property of Milky Lane. A

and short winter lends itself to a vibrant ice

new strategic direction for the brand has

cream culture.”

subsequently been implemented, including a new corporate identity and store design.

Hele says, “We also have plans in place to expand the base of Steers, Debonairs Pizza

Darren Hele, Famous Brands Chief Operating

and FishAways in Namibia by a further

Officer: Franchising, says, “We are confident

13 stores and we expect the roll out to

that Milky Lane stands to regain its former

commence as early as August 2012.

lustre in a sector that is showing good growth. Accordingly, we have awarded the

Famous Brands’ total network comprises 25

Namibian Master license for this brand to

restaurants; in addition to Oosthuizen’s

De Wet Oosthuizen, a business partner who

portfolio, the Group also has 13 Wimpy and

has a long-standing relationship with the

two Mugg & Bean restaurants trading in

Group and has achieved strong success in the

Namibia.

Namibian market.” Famous Brands Master License agreements Oosthuizen commenced his relationship with

afford the licensee the right to serve as

Famous Brands in 1997 when he acquired

the Group’s agent in a territory, whereby

a single Steers franchise in Windhoek in

they manage the business on behalf of the

Namibia. In 2003 he was awarded the

Group in exchange for a royalty payment for

Namibian Master license for the Steers- and

use of the Group’s intellectual property and

Debonairs Pizza brands and in 2006 the

business systems.

license for FishAways. At present, Oosthuizen owns four Steers restaurants, three Debonairs Pizza restaurants, and two FishAways restaurants in the country. Hele comments, “De Wet’s knowledge and insight into the local market is an important contributor to the decision to award him the Master License for Milky Lane in Namibia.” There is currently one Milky Lane in Windhoek and a further restaurant will be opened in Swakopmund in August. It is anticipated that the brand has the potential Hospitality Marketplace Africa | 1 5

Transport & L0gistics

The African Conundrum: Harnessing opportunities and overcoming challenges

raditional markets are stagnating,

growing countries were African and over

example, the continent is resilient and

and emerging markets are expanding,

the next few years Africa is expected to

Africa is expected to grow nearly 6% in

leading the world’s growth. With a

grow faster than any other region in the

2012. At this rate Africa has a real chance

world, apart from China and India.

to follow in the footsteps of Asia.

growing economies in the world: Over the

Even as the world’s growth slows downs

A booming commodity sector, a rising

past decade six of the world’s ten fastest

following the northern hemisphere’s

population, a fast-growing middle

collective GDP of more than 1.6 trillion (2008), Africa is one of the fastest

1 6 | Hospitality Marketplace Africa

class, and improved political and

substantially, as rate of return is higher

From the perspective of the logistics

macroeconomic stability have all been the

than many other developing regions.

industry, these developments have led

key to Africaâ&#x20AC;&#x2122;s recent success, creating

Chinaâ&#x20AC;&#x2122;s arrival has improved infrastructure

to an increased demand for logistics

substantial new business opportunities

and has kick started the manufacturing

and transport services. Future economic

in all sectors. Global companies are

sector, and a fast growing service sector is

growth will also be supported by Africaâ&#x20AC;&#x2122;s

increasingly turning to Africa and, as

also beginning to develop.

increasing

a result, foreign investment has grown Hospitality Marketplace Africa | 1 7

Transport & L0gistics

ties to the global economy, most notably

especially electricity and transport, is the

the triangle of trade between Africa,

largest bottleneck: roads are generally

Middle East and Asia, fueled by surging

dreadful and insecure making it difficult

demand from China and India. Cross-border

and costly to move goods; although

commerce is also growing, as tariffs fall

improved, bureaucracy around custom

and barriers to trade are reduced. All this

clearance can add days and weeks to a

needs to be supported by a strong logistic

shipment.

network which makes trade possible.

1 8 | Hospitality Marketplace Africa

But companies in Africa face important

As international trade grows these

challenges as they develop their

deficiencies are highlighted, and

business: Political instability, corruption,

companies need a reliable logistic partner

bureaucracy, and, most acutely, a lack of

that has the infrastructure, experience

infrastructure. From a logistics perspective

and broad network to bring Africa to the

the poor state of physical infrastructure,

world.

At DHL we are shaping the markets of tomorrow. Not only are we the leading logistics company in the world, but the leading one in Africa too â&#x20AC;&#x201C; we have over 33 years of experience as a pioneer and innovator on the continent. With a network that spans across all 50 countries and territories of Sub -Saharan Africa, DHL Express was the first international express company to set foot in Africa in 1978. With the largest self-owned network and industry leading facilities in Africa, DHL Express is uniquely positioned to help businesses and Africa thrive, ensuring the rapid transnational exchange of goods and connecting Africa to the world. Our unparalleled infrastructure and best in class service levels means that shipments will be collected from or delivered to any African country from any of the more than 220 countries and territories served by DHL. Couple this with service levels above 95% on time delivery (door to door), full online visibility and one price, with no hidden costs, and there is no doubt that DHL delivers for its customers. It is time for Africa, and DHL Express is committed to Africa. Cristian Vera is Head of Sales for DHL Express

www.dhl.co.za

Sub-Saharan Africa. Hospitality Marketplace Africa | 1 9

Transport & L0gistics

Fast Moving, Forward Thinking… IMPERIAL Logistics, a division of the JSE listed IMPERIAL Group is a global logistics and supply chain leader. An employer of approximately 27 000 people internationally, fast moving, forward thinking IMPERIAL Logistics delivers excellence in end-to-end logistics and supply chain management.

Supply Chain Optimising Solutions As a preferred Logistics Service Provider (LSP), it customises various types of individual, non-integrated logistics solutions and integrated logistics services to satisfy customer requirements through its ThirdParty Logistics (3PL) and Fourth-Party Logistics (4PL) services. IMPERIAL Logistics’ differentiators lie in a combination of preeminent supply chain management skills and an extensive resource base of transportation, warehousing and Global Reach

Germany. Comprising five brands, namely

storage, as well as best-of-breed technology

At IMPERIAL Logistics, ‘fast moving, forward

Panopa Logistik, Lehnkering, neska,

systems. Yet its business is much more

thinking’ describes our vision to succeed

IMPERIAL Reederei and Brouwer Shipping,

than warehousing, transportation and

– to be a leading, integrated logistics and

collectively IMPERIAL Logistics International

distribution. IMPERIAL Logistics truly

supply chain management company that

offers services including air, sea and land

understands its customers’ businesses to add

operates in the context of a global economy.

transportation, warehousing, clearing and

value, improve services, reduce costs and

This multi-branded business comprising

forwarding, container operations and multi-

exceed individual supply chain requirements.

more than 100 member companies. It

modal transportation. Sustainability

has six divisions, namely Transport and Warehousing, Consumer Products, Specialised

IMPERIAL Logistics owns more than 9,000

Sustainability is a strategic imperative for

Freight, Africa, Bulk Commodity Services and

vehicles globally and manages total storage

IMPERIAL Logistics. Through its service

Integration Services.

capacity of more than 2 240 000m².

delivery, it focuses on greening the supply chain, by pioneering new ‘green

Apart from established operations in

IMPERIAL Logistics’ operations span 14

logistics’ approaches, best practices and

southern Africa, IMPERIAL Logistics has

African countries including Kenya, Namibia,

technologies. The Group is South Africa’s

extended its activities to Europe with an

Nigeria, Malawi, Mozambique, Tanzania and

first to introduce the revolutionary

International division headquartered in

Zambia.

2 0 | Hospitality Marketplace Africa

Euro 5 standard fleet and uses zero-emission

institutions dedicated to the development

transport refrigeration. Its innovative ‘extra

of intelligent Logistics and Supply

distance’ studies cut carbon emissions

Chain solutions, as well as professional

and cost within the supply chain. The

development in other disciplines, relevant

Group’s member company North East

to the IMPERIAL Logistics context. The

Carriers in collaboration with its client

Gordon Institute of Business Science (GIBS)

Lafarge, recently launched a new “tear

and IMPERIAL Logistics recently launched a

drop” trailer that will set new standards for

Supply Chain and Logistics Programme. This

sustainable transportation in Africa. The new

partnership provides advanced teaching and

trailer design - which mimics the perfect

research in the fields of logistics, supply

aerodynamic lines of a natural teardrop - is

chain and transportation management.

expected to achieve fuel saving benefits of between 9 and 13%.

IMPERIAL Logistics recruits graduates annually from tertiary institutions in

IMPERIAL Logistics was recognised

the disciplines of Logistics, Cost and

as a Climate Change Leader in 2011,

Management Accounting (CIMA), Industrial

receiving a Special Mention at the Climate

Engineering and Information Technology,

Change Leadership Awards. This accolade

for participation in a structured Graduate

acknowledges the Group’s contribution to

Development Programme.

the ‘green logistics’ evolution as a supply chain leader through its focus on greater

During the 2011 financial year, IMPERIAL

vehicle, driver, electricity and waste

Logistics invested over R55 million on skills

efficiency, including valuable support

development. Seventy five percent of this

through initiatives with government,

spend was of on black employees and almost

industry and academia.

25% on black females.

Transformation Commitment

Industry Collaboration

Broad-based Black Economic Empowerment

Collaboration with business, industry,

(B-BBEE) is a strategic imperative for

logistics and supply chain industry bodies,

IMPERIAL Logistics. In 2011, B-BBEE

government as well as research and

certification agency NERA verified IMPERIAL

academic institutions is a significant focus

Logistics as a status three (3) contributor

for IMPERIAL Logistics.

with Value Adding Supplier status. This provides clients with 137.5% preferential

Through initiatives such as the Annual

procurement recognition, the highest of all

State of Logistics™ survey, sponsored by

major Logistics Service Providers (LSPs) in

the Group and produced in collaboration

southern Africa. This level of recognition is

with the CSIR and Stellenbosch University,

higher than that normally offered by a Level

best practice is consistently developed.

1 Broad-Based Black Economic Empowerment

Committed to contributing to industry best

(B-BBEE) rated company.

practice, regulation and policy, IMPERIAL Logistics is a member of 16 key industry

Investing in Human Capital Development

associations.

IMPERIAL Logistics is a preferred employer of choice and has been recognised in the

“Our reputation is founded on developing

industry for outstanding performance on this

intelligent and tailor-made solutions for

front. Our most recent award is the SAPICS

our diversified blue chip customers by

Supply Chain Excellence Educator of the

leveraging processes, people, technology

Year Award. It recognises companies that

and infrastructure, and the strength of our

strive to continually develop its employees

strategic partnerships and alliances with

through the promotion of in house training

leading technology providers.”

programmes, on-going support and development of training initiatives. We invest substantially in the development of partnerships with organisations and

IMPERIAL Logistics Goldfields Logistics Park, 10 Refinery Road, Driehoek Germiston, South Africa

Marius Swanepoel, Chief Executive Officer,

Tel: +27 11 821 5500

IMPERIAL Logistics

Fax: +27 11 873 1874 Email: info@il.co.za www.imperiallogistics.co.za Hospitality Marketplace Africa | 2 1

T r a d e Sh o w s i n A f r i c a

African Foodservice Trade Shows 2012/2013 FUTURE OF TRADE AFRICA 2012

The continent’s leading food and beverage

Date: 15-17 July 2012

trade industry event.

FOODBEXT 2012 – THE PAN-WEST AFRICAN FOOD AND BEVERAGE EXHIBITION

Midrand, Gauteng

The only trade event of its kind on the

Date: 27-29 August 2012

www.futureoftrade.com

continent, Africa’s Big Seven (AB7) is an

Venue: Eko Expo Centre, Victoria Island,

Enhancing Trade Exponentially Between

interrelated composite of food and beverage

Lagos, Nigeria

Africa and the World

events encompassing raw materials,

www.foodbextwa.com

This event has as its main objective to

processes and manufacturing technologies,

identify, showcase and network the most

packaging, food services equipment and

progressive organisations, products and

retail ready products for a market of 800

services.

million consumers.

The Future of Trade Africa is all about

The 7 elements are:

Date: 6 October -8 October 2012

learning how to do business in Africa.

• Agri-Food – manufacturers and producers

Venue: Kenyatta International Conference

Venue: Gallagher Convention Centre,

It is a Commerce Exchange and Business

expo

THE 16TH ANNUAL FOODAGRO KENYA INTERNATIONAL TRADE EXHIBITION ON FOOD, HOTEL & KITCHEN

Centre (KICC), Nairobi, Kenya

Matchmaking platform and conference on

• FoodBiz Africa – food service and equipment

www.expogr.com/kenyafood

how to succeed in Africa. This is the first

• FoodTech Africa – food sector production,

The 16th FOODAGRO Kenya International

serious Commerce Exchange and Business Matchmaking platform for Africa that will

processing and packaging • DrinkTech Africa – beverage processing

Trade Exhibition on Food, Hotel & Kitchen is being concurrently held with Kenya

pave the way for ongoing growth for all the

and packing machinery, equipment and

International Trade Exhibition (KITE). The

stakeholders that register and attend this

technology

event is all set to present over 10,000

historic launch event.

• InterBake Africa – equipment, processes and ingredients for the bakery industry

AFRICA’S BIG SEVEN Date: 15-17 July 2012 Venue: Gallagher Convention Centre, Midrand, Gauteng www.ees-sa.com/projects/Big7 2 2 | Hospitality Marketplace Africa

• Pan Africa Retail Exhibition – food,

products, equipment and machinery from over 20 countries. The number of exhibitors and visitors in 2012 is expected to rise by

beverages, merchandise and fast-moving

at least 20% since an aggressive campaign

consumer goods (FMCG)

has been launched while celebrating the

• Retail Solutions Africa – technology for retailers

event’s 16th birthday. Trade visitors from all over East and Central African countries are

HOSTEX GAUTENG 2013 Date: 17-20 March 2013 Venue: Sandton Convention Centre, Johannesburg, South Africa www.hostex.co.za With a successful history dating back 26 years, Hostex Gauteng’s reputation as Africa’s leading hospitality and catering trade exhibition remains undisputed. Providing the best opportunity for face-to-face product promotion in the hospitality industry, this vibrant exhibition is attended by decision-makers across every spectrum of the industry, and is the only exhibition of its kind in southern Africa. This event is widely accepted as the best opportunity to network and source productsattracting over 220 exhibitors and 11 500 visitors from across South Africa and neighbouring countries. Such is the reputation and quality of the show that it was completely sold out in 2011 and the same success is expected in 2012.

THE 2013 UNITED NATIONS WORLD TOURISM ORGANISATION (UNWTO) GENERAL ASSEMBLY Date: 24-29 August 2013 being invited directly and in collaboration with several regional trade

Venue: Victoria Falls, Zimbabwe/Zambia

bodies in Kenya, Tanzania, Ethiopia, Uganda, Somalia, Mozambique & Congo.

IFEA 2013 – AFRICA’S INTERNATIONAL FOOD & DRINK EVENT

AFRICA INTERNATIONAL AUTUMN TRADE FAIR 2012

Date: 18-20 September 2013

Date: 9-11 November, 2012

Venue: Sandton Convention Centre, Johannesburg, South Africa

Venue: Oshwal Centre, Parkland’s, Nairobi, Kenya

IFEA brings together the world’s leading food & drink brands, local producers and leading African brands, to meet retail and food service

ETHIO CHAMBER INTERNATIONAL TRADE FAIR 2012

buyers, importers, wholesalers and distributors from across the

Date: 12-18 November, 2012

African continent.

Venue: Addis Ababa Exhibition Centre, Addis Ababa, Ethiopia

THE HOTEL SHOW GULFOOD

Date: 29 September-1 October 2013

Date: 25-28 February 2013

Venue: Dubai World Trade Centre

Venue: Dubai

www.thehotelshow.com

www.gulfood.com

The Hotel Show is the only exhibition for the hospitality industry,

Gulfood 2012 reaffirmed its position as the world’s largest and most

providing a unique networking and sourcing platform within the

influential annual trade show for the food and beverage industry,

region. The event gathers over 15,500 hospitality professionals for 3

with reports of outstanding sales, unprecedented numbers of visitors,

days of intensive business networking, industry awards, conferences

exhibitors and business transactions recorded during the four day

and hospitality functions. With its proven track record of delivery,

event.

spanning 14 years, The Hotel Show is the largest hospitality supplies event for the Middle East and North Africa region.

• 3,816 Exhibitors • 88 Countries

WEST AFRICAN HOTEL, HOSPITALITY & CATERING EXHIBITION (GHANA)

• 11% Increase over last year

Date: 11-13 June 2013

• 110 International Pavilions

Venue: Accra, Ghana

• 900 Delegates attended the 4-day conference

www.exhibitionsafrica.com

• 68,681 Trade Visitors

Hospitality Marketplace Africa | 2 3

S p e c i al F e a t u r e s

African Expansion in Hospitality:

The Final Frontier By Arthur Gillis

frica isn’t known as the “final

impressed with the First World brands than

As Africa’s economic development hubs

frontier” of hospitality for no reason.

they’d like to think.

continue to grow, so does the movement of business and leisure travel within the

That doesn’t mean it’s a place for cowboys;

That being said, there has been growth in

continent and the wave of money that

but expanding a hotel group across the

the hospitality sector in Africa in recent

accompanies it.

continent is a much less daunting prospect if

years as many countries stabilise politically

you’ve secured the right local partners along

and economies are stimulated.

the way.

PHG recently announced an extensive expansion campaign that will see 10 new

There are a number of countries such as

properties opening under the Protea Hotels

A lot of international groups have opened

Nigeria, Zambia, Uganda and Angola that are

and African Pride Hotels brands in Nigeria,

sub-Saharan offices in the past five years

bucking the currently gloomy global economic

Zambia and Uganda in 2012/2013, bringing

thinking they could simply walk in and

outlook. Africa’s traditional trading partners

the company’s portfolio to more than 140

dominate the landscape because of their

have been changing rapidly in recent years,

properties across eight African countries.

brands, but just about all of them have

and this is spurring unprecedented growth in

learnt the hard way that business conditions

secondary regions that for many years have

These hotels will create more than 1 200

are very different here and Africa is less

had relatively dormant economies.

new direct jobs in the hospitality industry in

2 4 | Hospitality Marketplace Africa

those countries, and scores of indirect jobs in

good stead, this continent is not without its

the supplier industries.

challenges.

In Africa, development and hotel success is not

In certain areas there are difficulties such as

so much limited by infrastructure; but rather

sourcing top quality local produce for hotel

than as a hotel group it can all go wrong very

restaurants, and a lack of industry training

quickly if you don’t know the territory. The

institutions. This has been a challenge most

Protea Hospitality Group has been working

particularly in certain parts of East Africa

in Africa for more than 20 years and the first

such as Uganda, where Protea Hotels in May

rule is always to find the best local partner

signed an agreement with Makerere University’s

possible. If you have a good local partner your

Business Faculty to train the next generation

challenges are immediately halved.

of hoteliers and hospitality industry managers.

Partnerships are key to making it work in

As much as Africa may be the final frontier

Africa, as is having a thorough understanding

for hospitality, there has never been a more

of the local law – everything from construction

exciting time for the industry on the continent

permits to labour legislation.

– if you know what you’re getting in to.

Market identification is also critical, and

Ultimately, experience of local conditions and

location, location, location is as important

having a brand with strong identity and equity

here as it is everywhere else in the world.

will win the day.

Just because a city has a massive population doesn’t mean it needs another hotel.

Arthur Gillis is CEO of the Protea Hospitality Group, which is the largest industry operator

In short, do your homework once, then go over

on the African continent by a substantial

everything again and again.

margin. There are some 130 hotels in eight African countries under the Protea Hotels and

While that advice will stand hoteliers in

African Pride Hotels brands. Hospitality Marketplace Africa | 2 5

S p e c i al F e a t u r e s

Africa Innovations:

Wilderness TV

ilderness, a conservation organisation made up of ecotourism companies and

non-profit trusts across the continent, has taken an innovative step in developing staffâ&#x20AC;&#x2122;s skills and knowledge by creating a virtual training environment that allows employees to educate themselves on all manner of hospitality subjects as well communicating product and people. Wilderness TV is still in its infancy but plans are to spread the communication system across some 70 lodges, camps and safaris in 9 countries across Africa. Hospitality Marketplace Africa spoke with Wilderness CEO, Andy Payne, about this new communication tool.

What is Wilderness TV exactly and why is it necessary? Wilderness TV was an initiative launched internally with the aim of trying to raise the level of knowledge base within the organisation. It was felt that that our ability to communicate accurately and efficiently was effective when dealing with external communities, 2 6 | Hospitality Marketplace Africa

but internally it was more difficult to get a message dynamically

Wilderness Lounge – this is a space that we are inviting staff to

through to our staff very quickly within the organisation. The aim of

come to on an informal basis to sit, relax and watch the content

Wilderness TV, therefore, is to create a technology platform which will

of Wilderness TV. In our camps, the system will be in the back of

allow us to communicate more dynamically to all different levels of

house and more likely be in the offices – there might even be an

staff in a more efficient and quicker fashion.

opportunity to push it out into more common areas in the staff villages, but the decision around that is still to be taken.

Was it difficult to establish the system? What did it involve? The reason we established Wilderness TV was purely because we had

How are you planning on expanding this communications system?

the technology platform already in existence in our camps. Lobster

We would like it to get traction in its existing form over the next 6 to

Ink, our technology partner, had been using our technology platform

12 months. We do envisage that our agents and external communities

to create a virtual training environment in Wilderness Safaris. All we

at some time may want to get access to this content and as a result

had to do then was to take this technology platform and develop

of that, we are simultaneously developing an online portal that will

an application that we have added to it – called Wilderness TV. This

enable our external communities who have access to this portal to

application is our internal “YouTube” as it were, communicating clips

get this content. This portal will be rolled out in November this year

on product updates, people, experiences, any clips that we’ve posted

on a formal basis and hopefully by that time Wilderness TV will have

on our YouTube Wilderness channel, and bulletin board messaging in

gained significant traction in our camps and in our 4Cs Centres –

the business. It evolved from us identifying an opportunity to use an

another initiative that we are starting to develop and roll out in our

existing platform to communicate another form of message.

camps as well. Watch this space!

What training videos have you found necessary to place on it and what are the most popular? There are no training videos on Wilderness TV. The platform in our camps is used for training and for displaying standards and is matched to an online assessment programme that assesses our staff learning. We are merely using this platform to put out general communication around the topics of Wilderness people, Wilderness product, Wilderness experiences, Wilderness on the web and highlevel messaging on our bulletin board from the Executive.

How did you come up with the concept of Wilderness TV and what was the previous method of communication and training between establishments? The concept of Wilderness TV was developed through viewing a similar platform that was developed by our technology partner in other companies. The other companies were using this platform for external communication, but we saw this more as an opportunity for internal communication to our staff. Wilderness is a content-rich organisation, we have a lot of fantastic messages and the whole idea was to create the debate on the “Why, How and What” of the business. Our feeling was that if you could raise that level of advocacy as well as knowledge base within the organisation, it would really enable our staff to communicate more dynamically with our guests on a broader range of topics within Wilderness, thereby increasing the relevance and quality of our offering.

How long has the system been in place and what benefits have you seen? The system has only really been in place for two months and only exists to date in the Johannesburg office; however the team are planning to move out into the camps shortly. Wilderness TV has been put in play in the offices in an area that we call the Hospitality Marketplace Africa | 2 7

S p e c i al F e a t u r e s

Serena Hotels wins Africa Business Award

he Serena Group includes a collection of 32 luxury resorts, safari lodges and hotels in East Africa and Southern

Asia, offering a luxurious retreat, extensive amenities and friendly, professional service. Recently, this group was the recipient of the prestigious Africa Business Award’s Best Hospitality Travel Tourism Company at a gala event in London. The Awards are organised by the African Business Magazine, and is the premier event for business in Africa, awards sought after by entrepreneurs and leading companies on the continent. The awards are a platform to celebrate excellence, rewarding best practice and recognising organisations that are driving Africa’s transforming economy. Serena Hotels have been recognised mostly for the company’s outstanding contribution to the “development of the continent, the economic aspirations of its citizens (and) the transformation of Africa’s image in international markets.” They’ve achieved this through the successful branding of the six destinations in which it operates in Africa (Kenya, Tanzania, Zanzibar, Uganda, Rwanda and Mozambique), making sure they’re top of mind for international travellers and seen as attractive tourism destinations that provide high standards of service and product. While achieving all of this, they have still operated in a sensitive manner towards the local population, ensuring that their interests are monitored and their traditions, culture and future development is kept in mind. Mahmud Janmohamed, the Managing Director of Serena Hotels, is extremely proud of the award and believes that recognition for excellence is an honour. He also believes that the sustainable and integrated ethical approach to doing business in these areas in developing the Serena brand for over four decades is highly gratifiying. 2 8 | Hospitality Marketplace Africa

Janmohamed added: “As market leaders,

encompass a wide variety of projects in the

In keeping with the recent trend of eating

receiving awards such as the “Best

city. This has confirmed the group’s mission

local, the group plans to source as many

Hospitality, Travel and Tourism Company in

to “preserve a sympathetic ecological

foodstuffs as possible from the local

Africa” inspires the Company as we believe

environment, creating employment, reviving

community and the chef will be working

that profitability and development are two

and sustaining East Africa’s ancient heritage

with agriculturists to grow fresh herbs, salad

notions that can serve each other. The

of craft and traditions, and supporting an

goods and vegetables. Local performers will

Company continues to work on supporting

extensive education, health and rural support

be engaged to showcase the vibrancy of

the growing tourism industry in Eastern

programme.”

the Tanzanian culture to guests. The Group

Africa by seeking investment opportunities

traditionally commissions a range of pictures,

and validates its belief that with the

The group plans to update the hotel with

sculptures and other handicrafts for display

changing nature of guest expectations it

the latest technology so that it efficiently

in the hotel to showcase Tanzania’s rich and

is the quality of service and product that

tackles waste recycling, pollution-reduction

diverse cultural heritage.

will continue to determine the destination

and non-CFC use, low energy devices and

choices which clients make.”

heat recover systems. In the future, the

By putting resources toward investing,

group plans to establish its own plant and

involving and respecting the local

An example of the good work that the Serena

tree nursery using indigenous plants to re-

populations where each establishment

Group has done in Africa is the group’s hotel

stock the hotel ground as well as instigating

is located, Serena Group has been

in Dar es Salaam – they have extended their

a community training programme on

acknowledged as leaders in the African

corporate social responsibility programme to

environmental responsibility.

Hospitality and Tourism field. Hospitality Marketplace Africa | 2 9

S p e c i al F e a t u r e s

Jobs for Africa By Stephen Hickmore

ften candidates tell me that they do not want to work in

Generally, contracts for major hotel and hospitality businesses in

Africa. Well, the answer I always give them is:

other parts of Africa would be for an initial two year period. Work

“Oh, but you do”.

permits require a lot of paperwork, medical examinations, verification of qualifications, police clearance and credit checks. This can make

Some South African hoteliers think that we live on a separate

the process of employment long. So a prospective employee needs

continent. But the good news is, billions of years ago, when the land

to ensure that resignation from current employment only takes place

was known as Pangaea, we were not selected for continental drift.

when the work permit is granted. This should be discussed upfront

In today’s tough economic times it’s not a bad thing that America

with the new employer. Sometimes work permits are turned down, so

separated itself from us and floated away somewhat to the West.

do not resign too early in the process.

Although the hotel business in Africa has been affected by the

The traditional South African need to “go overseas” to work is as

worldwide recession it is still developing at a fast pace. So let’s be

strong a magnet as ever. The problem is, due to larger levels of

happy that we live in Africa.

unemployment in the UK, the States, Europe and Australia, South Africans are no longer in high demand. My advice? If you want to

Here is a list of companies that are serious about their hotel brands in

boost your career, consider employment opportunities up North.

Africa: Sheraton, Rezidor, Tsogo Sun, Protea, Hyatt, Intercontinental, Conrad... In fact it’s the who’s who of the industry. So those

Stephen started his career with the Forte Group in the UK after

complaining that there are not enough opportunities in South Africa

completing hotel school. After six years with the company,

have a whole continent of opportunity in the rest of Africa.

he joined the Southern Sun Group, moving from Operational Management into Human Resources. He has been specialising in

I hear of great new projects in Nigeria, Mozambique, Angola, Uganda,

hospitality industry recruitment since 1989. He now owns his own

Ivory Coast, Kenya – the hotel industry in Zimbabwe is also starting

company – Hickmore Recruitment, a specialist recruitment company

to show some fresh shoots – as the World’s interest in Africa as a

for the hospitality industry in Southern Africa – which has been

business destination grows, the demand for quality hotel rooms

operating since 1996. His clients include prominent hotel groups,

increases with it.

catering companies and other tourism related players. Stephen is also an associate of The Hospitality Solutions Company (HSC)

In my experience there is demand for middle to senior management

who supply quality contract staffing solutions. HSC are the largest

as well as chefs, from Sous Chefs to Executive Chefs. The packages

supplier of staff to five star hotels in Johannesburg.

are pretty much commensurate with what an individual would earn in South Africa but with benefits such as accommodation, medical insurance, airfares and often company transport. Does it take a special kind of manager to work in Africa? I think the emphasis would be on strong people management, development and training, and excellent negotiation skills, along with a canny ability to handle more difficult logistics and supply chains. It goes without saying that a manager needs to understand cultural diversity and sensitivity. But if you are from Mzanzi this should be second nature, eh? Global hotel companies are not the only ones investing in Africa. Mining and other infrastructure development generates opportunities for Catering and Facilities Management businesses. So there are some pretty good jobs for catering managers – although conditions are tough in site catering and, I believe, this kind of work is not for the fainthearted. The payoff is, however, that these companies remunerate quite well indeed! 3 0 | Hospitality Marketplace Africa

Into Africa: Company Profiles

More so than ever before, business expansion into Africa has to be explored in order to fully maximise growth potential in the Food, Beverage and Hospitality sector. Hospitality Marketplace Africa has profiled 10 leading foodservice and foodservice equipment companies which have done just this. Some have been in the market for years, and some are only beginning their journey into other African countries. But if one thing is for certain it is that all are incredibly optimistic about the opportunities that lie ahead!

Ciro pg32

Distell pg34

Hudson & Knight pg36

Iced Cocktails pg38

MacAdams pg40

Eat better. Live better.

Oceana pg42

MacBrothers pg44

Unilever Food Solutions pg46

Vulcan pg48

Richâ&#x20AC;&#x2122;s pg50

Hospitality Marketplace Africa | 3 1

Company Focus

Ciro Beverage Solutions C

iro Beverage Solutions is one of the most trusted brands in the consumer and trade market, and is well-placed to meet the needs of any and every establishment. Ciro has a large footprint and broad

client list, ranging from independent boutique hotels to restaurant chains and blue-chip companies. With beverage solutions for establishments ranging from canteens and forecourts to restaurants and hotels, there is a stylish answer to every beverage need, leaving establishments with no excuse to serve drinks that are less than perfect.

Five Roses Long Leaf Teas Addressing the consumer demand for both health and luxury, Five Roses has developed 6 new flavours in their long leaf tea range. Using real fruit, these teas fit the bill of being an affordable luxury and each tea bag is silk so that the consumers can see the contents of the bag. The flavours include Summer Dreams (Berries and Flowers), Spellbound (Green Tea and Passion Fruit), Deep Secret (Ceylon and Rose Petals), Golden Gift (Lavender and Chamomile), Butter Cream (Rooibos and Vanilla) and Bonfire Night (Green Tea, Apple and Cinnamon).

3 2 | Hospitality Marketplace Africa

Lavazza At the forefront of coffee trends and culture, Lavazza is an iconic brand that is recognised world-wide. With new branded point of sale items such as table talkers, grinder branding, take away cups and posters, establishments can advertise their affiliation with the brand and draw customers that choose Lavazza over others. A new blend that’s offered is the 100% Arabica ¡Tierra! where the beans have been sourced from South American communities that grow and harvest their crops sustainably. A filter blend brings the Lavazza taste in filter coffee form and the Lavazza capsule system ensures that establishments without baristas don’t have to go without consistently perfect Lavazza coffee. Lavazza can be enjoyed in different forms across the menu, such as the Cremespresso which is a silken, frozen dessert with the unmistakable taste of Lavazza espresso running through it.

Instant Coffee Machines It is not always possible or necessary for establishments to have a barista on site, but that doesn’t mean that coffee drinkers should suffer. Ciro distributes a number of machines that produce quality coffee to suit different needs, from 30 cups a day to 600 cups a day. Machines can produce hot and cold beverages, freshly-ground bean to cup coffee or even freshly brewed teas.

Filter Coffee Revolution These days, filter coffee is seen as inferior to espresso-based beverages. However, it’s really one of the best and quickest ways to showcase freshly ground coffee. In partnership with Bunn, Ciro wants to bring the love and art back into making filter coffee.

Botswana Company: Fine Wines Contact: Eve 00267-3105303 eve@finewines.co.bw

Coffee made with Bunn machines is always consistent because the human element is taken out of the preparation. Portions

Namibia

are either full or half so that, because people won’t be adding

Company: Komnik&Franck

a spoon here or a spoon there, the coffee strength is constant.

Contact: Angelique

The machine can also read the type of bean blend used and will adjust the weight of beans ground accordingly. This makes

00264-6122-2411 procurement@kfcc.com.na

changing blends quick and easy. Zambia Company: A&P international Contact : Tony or Dale 00260-977860666 Douwe Egberts This internationally-recognised brand continues to impress with a

tony@ap-inter.com or dale@ap-inter.com

range of cafitesse machines that produce consistently quick cups of coffee that are high in quality and low in maintenance. The coffee used is roasted on the same day of delivery, and no air is used in the production phase nor any additives or preservatives.

Mozambique Company: MCD Marulo Contact: Milton 00258-21404091 marulo@tdm.co.mz Hospitality Marketplace Africa | 3 3

Company Focus

Distell:

An Established Player in the African Market

istell has been an active player

marketing and support staff on the continent.

across Africa for well over a decade,

Amarula Cream, for example, recently listed

establishing joint venture operations

as one of the world’s fastest-growing spirits

in a range of countries, as well as strong

brands by Euromonitor, as well as a global

distribution alliances to market its spirits,

brand champion by leading international trade

wines and RTDs.

magazine The Spirits Business, is recording good growth, notably in Nigeria, Kenya and Angola.

Growing foreign direct investment and the increased disposable income that has resulted

Now, with the company’s increased investment

has swelled African aspirations for many of

in infrastructure in Kenya, already strong wine

the company’s well-established brands. It has

brands like Drostdy-Hof and Cellar Cask should

thus stepped up its commitment to trading

benefit even further, extending into areas such

in Africa, to almost double the size of its

as neighbouring Tanzania.

3 4 | Hospitality Marketplace Africa

Robust economic growth in Nigeria and Angola has been good for prestige brands such as Nederburg and JC le Roux, while RTD brands such as Savanna and Esprit are powering ahead in these and other markets, along with Knights Whisky. In Mauritius, it is Seven Seas that is delivering excellent results. International director Don Gallow says investment in production and distribution on the continent to support stock continuity is bearing fruit. “The World Economic Forum has calculated that Africa’s middle class now numbers around 300 million people and we are now better primed than ever to capitalise on the exciting potential across its markets.”

www.distell.co.za Hospitality Marketplace Africa | 3 5

Company Focus

Sime Darby Hudson & Knight udson and Knight the fats and

sectors. Gareth Thomas, Hudson and Knight’s

basis, not by dumping products, but more

oils specialists is a wholly owned

African Sales Manager, says that it is this

by setting up strategic partners and then

subsidiary of Sime Darby Berhad,

innovation which puts Hudson and Knight

supporting them by sending key training

a Malaysian conglomerate. It is not only

ahead: “Our expertise not only lies in our

experts to work with our agents and the

Malaysia’s largest listed plantation company

quality products, but also in the fact that

local people on the ground. We work with

and property developer, but also the world’s

we are able to tailor make products to

country forecasts as well as our strategic

number one listed palm oil originator.

customers individual application needs and

logistic partners to get our products to the

the environment in which they live.”

various countries.”

industry dating back to the early 1900’s,

Gareth believes that there are many

Their commitment to excellence has led

the company is located in Boksburg, South

opportunities for growth in the African

them to become fully ISO22000 accredited.

Africa and is currently Sime Darby’s only

market, saying, “We have grown significantly

They are currently the only fats and

African based operation.

in the last 3 years by setting up agents and

oils refiner in South Africa to hold this

With a long history in the fats and oils

distributors in various countries in Africa,

food safety accreditation, assuring their

Today, Hudson and Knight operates out

as well as servicing B2B clients. Currently

customers of the highest quality fats and

of a state of the art refinery with flexible

we are exporting to 10 countries in Africa.”

oils.

blending capabilities, enabling them to

He continues that though they plan to grow

supply tailor-made quality fats and oils

into Africa, it will be done with patience

Hudson and Knight operates nationally with

products to the food manufacturing industry

and strategy, “We have aggressive growth

sales representatives in Gauteng, W. Cape,

as well as to the bakery and food service

plans to set up in more countries on a yearly

KwaZulu Natal as well as coverage of the

Free State, E. Cape, Mpumalanga, North West

expanded to Liberia in January of 2010.

and Limpopo. There are also distribution channels for quality fats and oils into

CPO is refined and manufactured into

Botswana, Namibia and Swaziland.

various oil and fat-based products such as cooking oil, margarine, shortening and

Sime Darby Plantation

cooking fats.

Sime Darby Plantation is one of the largest palm oil producers in the world,

The non-food based sector includes

producing about 2.4 million tonnes or 6%

involvement in biodiesel, oleochemicals

of the world’s crude palm oil (CPO) output

and nutraceuticals.

annually. They are the first company in the world Its downstream business is present in 15

to successfully sequence, assemble and

countries, encompassing the manufacture

annotate the oil palm genome. This

and distribution of oil and fat products,

breakthrough opens up possibilities in

oleochemicals and palm oil-based

improving yield, increasing the plant’s

biodiesel.

disease resistance and enhancing its drought tolerance, among others.

Upstream operations include the development of palm oil plantations,

Sime Darby Plantation’s agri-business and

cultivation of oil palm, management of

food business currently includes palm

estates and milling of fresh fruit bunches

olien-based cooking oil (ALIF), soft oil

for crude palm oil and crude palm kernel

(sunflower, canola, corn and soya bean

oil.

oil under the Olife brand), fruit juices (GOFRESH), sweetened beverage creamer

Sime Darby Plantation has a total of 202

(ALIF) and Asian cooking sauces. These

estates and 63 oil mills in both Malaysia

products are distributed by Sime Darby

and Indonesia. The operations officially

Food & Beverages Marketing Sdn Bhd.

Hospitality Marketplace Africa | 3 7

Company Focus

Original Iced A superior quality ready made cocktail range that is set to revolutionise the cocktail market. A first of its kind and an original mix of the finest of ingredients, Original* Iced cocktails are served ready made and chilled to perfection.

riginal* Iced is a product by Snow Bliss that was conceived on the concept of delivering a cocktail of a superior quality, that is ultra

convenient, sophisticated, yet still-cost effective. Having been in the market since 2008, a truly innovative South African product as itâ&#x20AC;&#x2122;s the first of its nature, it has represented South Africa as one of the most original, fresh and innovative ideas to surface. Now launching in Botswana, the cocktail range is sure to take the market by storm as it has never been seen before in the country, but most sought after by those familiar with the product. The coctktail range is distributed by Vestone Beverages Co, a 100% citizen owned Distribution Company in Botswana that distributes its own beverage brands and International beverage brands of top quality. 3 8 | Hospitality Marketplace Africa

The cocktail range will be launching

cocktail will withstand the test of time in the

three of its revolutionary ready made

market for many years to come as cocktail

variants; the schnappy strawberry tang

lovers can now enjoy the perfect cocktail,

of the Strawberry Daiquiri, the sweet

every time, any time and perhaps most

bitterness of the Margarita and the

importantly - anywhere. Conveniently available

tropical smoothness of the Pina Colada.

in pouches which freeze within eight hours,

Made from real fruit ingredients and an

high quality Strawberry Daiquiri, Margarita

appropriate alcohol content, the cocktails

and Pina Colada Original* Iced Cocktails can

are delectable to taste.

be sipped on at a barbeque or at a cocktail

Contact Distributor for Enquiries: Vestone Beverages Co. P.O Box 26382, Gaborone, Botswana

party. Snow Bliss, the manufacturing company

Tel: 3951 363

The product has walked away with several

of Original Cocktails is an ISO 22 000 certified

Fax: 3951 368

awards; the South African Fairlady Consumer

beverage manufacture, hence ensures that the

Email: info@redpepperprc.com

Award for the consumers most popular

highest quality standards are adhered to at all

www.originaliced.co.za

alcoholic beverage in 2010 to belief that the

times for the perfect Original cocktail.

mention but one. It is our Hospitality Marketplace Africa | 3 9

Company Focus

Macadams:

The Baking Equipment Solution

stablished in 1904, Macadams have developed into a major force in the Baking Industry over the past 100 years,

both locally and across the globe. Their state of the art 17500m² manufacturing facility is situated in Cape Town, Western Cape, and is strategically positioned for efficient distribution into Africa as well as being close to Cape Town harbour for international shipments. Macadams are represented in over 65 countries all over the world and export to Africa, Middle East, Europe and many other destinations. Macadams is a wholly-owned subsidiary of Universal Industries. As a group, they are committed to servicing and supporting retail food sectors, wholesale food producers and dealer networks which allow them extensive coverage in far flung markets around the world. At present, Macadams have a presence in about 30 countries on the African continent, specifically in the West, East and SADC regions. “Macadams have been doing business in Africa for the last 18 years, specifically in retail, industrial and independent bakeries,” says Macadams Projects Director Mike Hodgson. “Macadams have supplied many of the leading retail chain stores in these countries, as well as many local grocery stores which are indigenous to those specific countries.”

4 0 | Hospitality Marketplace Africa

A big focus for Macadams is networking with local African entrepreneurs to build factories within those individual countries. Food is a basic necessity, and according to Hodgson, the entrepreneurial opportunities are growing, specifically in bakery departments. Foodservice is also growing, especially within HMR divisions. “In order for us to service these markets, we need to understand what the specific product requirements are. This way we are able to customise solutions for our clients, according to their specific cultural needs. Creating and tweaking a product model that provides a complete solution to our client can take many years, which involves a large investment from us in terms of our time and personnel, but it is of the highest importance to us that our client receives the maximum return on investment.” Their sales and service divisions are well-known for their committed and experienced people who have a wealth of knowledge gained over many years of service. Macadams Technical Services is a division within Macadams, and have over 35 sub-contracted Technical Service Companies around Sub Saharan Africa. All Technical Service Companies affiliated with Macadams have extensive knowledge of Macadams machinery to guarantee their clients only the best service. “Having technicians on the ground in each of these countries goes a long way for creating new opportunities within the market – and as the markets require more growth, we will grow with them,” says Hodgson. MACADAMS – The Company, the People, the Products “Africa has a dynamic future, and we see ourselves as part of that.

Head Office & Exports

Macadams ‘pro-actively reacts’ to the needs of the market. We

Macadams Business Park, School Street, Blackheath,

understand African requirements and make every effort to work

Cape Town, 75811

with what they have, especially in terms of building business from

Phone: +27 021 907 1000

an entrepreneurial point of view,” he adds.

Fax: +27 021 907 1111 Email: info@macadams.co.za

Founded on exceptional customer service, professionalism and

Web: www.macadams.co.za

dedication, Macadams strives to provide the perfect solution for your business.

Hospitality Marketplace Africa | 4 1

Co celebr a tmi p nagn sy uFcocceus s

Lucky Star Canned Fish O

ceana Brands markets locally and internationally procured

for a quality canned protein brand, and this fits perfectly with

canned fish products to consumers via the wholesale and

Lucky Star. Although not formally available in the central and

retail trade in Southern Africa, using an extensive network of

northern parts of Africa, Lucky Star is widely known because of

sales agents and third party warehousing facilities. Canned Pilchards,

the ever increasing movement and migration of people across the

Sardines, Tuna and Mackerel Middlecut are marketed under the pre-

continent.”

eminent Lucky Star brand that commands a major share of Southern African markets, has wide distribution throughout Africa and is well

“We are currently at different stages with the various identified

known in many world markets.

African markets; ranging from market assessments to enter such countries to conducting business and actively marketing Lucky

“The African market is a growth opportunity for the Lucky Star

Star through formalised distributors. Historically Lucky Star was

brand through a formalised distribution structure, especially in

focused on neighbouring countries to South Africa. Due to stock

lieu of historic opportunistic trading in those markets,” says

shortages we have never been able to fully drive the brand outside

Jayesh Jaga, International New Business Development Manager

of SA, but now with a global supply-chain we are in a position to

of Oceana Brands Limited. “In many markets there is a need

ramp-up our activities.”

4 2 | Hospitality Marketplace Africa

Lucky Star features regularly among the Top Ten Grocery Brands in the Fast Moving Consumer Goods Grocery Sector in South Africa. The brand has a proud and proven track record in the South African Retail and Wholesale Industries and is the market leader in most Canned Fish sectors. “We have a focused and structured approach through our International Business team. With multiple production facilities around the world, Lucky Star is able to provide relevant fish species and formats for the different customs and tastes in various countries,” Jaga adds. “We have earmarked our next level of growth for the business and specifically the Lucky Star brand of canned fish to come from our expansion initiatives in Africa. Through tailoring our product for different market needs, we can reapply these learnings to strengthening our brand

Oceana Brands Head Office:

in SA and our other international markets. The wider availability of Lucky

7th Floor, Oceana House,

Star branded products in the African continent will improve the food

25 Jan Smuts Street Foreshore, Cape Town, 8001

security in the region.”

National: 021 410 1400 | International: +27 21 410 1400 Fax: +27 21 413 2625 | Web: www.oceana.co.za

Research shows that the Lucky Star brand is a South African icon, trusted for its great taste, nutritional benefits and consistent quality, offering the consumer value for money and convenience in all Canned Fish Sectors. “Essentially we would like our full local can fish range to be distributed through Africa. Being such a healthy product, and with the supply chain and storage advantages that cans offer, we are eager to see Lucky Star in

Eat better. Live better.

stores and homes across the continent.”

Hospitality Marketplace Africa | 4 3

Company Focus

MacBrothers:

Leaders in the Supply and Manufacture of Catering Equipment

ac Brothers Catering Equipment (Pty) Ltd was established in Cape Town in 2002; today they have branches in Johannesburg, Durban and Harare, Zimbabwe. They also

have an extensive dealer network throughout Africa, including Namibia, Mozambique, Tanzania, Kenya, Zambia, Botswana, Congo, Nigeria, Lesotho, Swaziland, Ghana, Uganda and Mauritius. “We realised many years ago that Africa has huge potential for our business and will be an essential part of our future growth,” says Managing Director Derek McMahon. “We already enjoy a good brand awareness in South Africa and have been pleasantly surprised to see how well-known we are outside our borders. Our methodology of doing business in Africa has been to physically visit the various countries as often as possible and build relationships with our clients, agents and dealers.” “We run our export division from our Johannesburg branch and have a dedicated team of people working only on this. We have employed a number of technical staff who also speak French and Portuguese, which helps during the initial installation and commissioning as well as a solid contact point for service thereafter.” They employ highly trained industry professionals with extensive experience in full design of facilities for the food service industry, and manufacture an extensive range of catering and refrigeration equipment in their factory located in Epping, Cape Town. They have also secured supply agreements from some of the world’s finest catering equipment brands and carry a wide range of spare parts. All equipment supplied carries an extensive warrantee and they guarantee to stock spares for all new, as well as old, model equipment. Mac Brothers were the first in the industry in South Africa to pioneer the use of 3D architectural design software such as Revit and 3D Max. They have a fully qualified team of designers who liaise with clients from conceptualisation through to final building plans, focusing on creating an efficient, sustainable and productive

4 4 | Hospitality Marketplace Africa

working environment that is world class. They also offer 3D animated

“With South Africa emerging as the economic leader in Africa, our

renderings for presentation purposes which enables the client to

African clients can be sure that we are able to supply top class

‘view’ their completed kitchen even before the first brick is laid. Mac

equipment that is suited to African conditions, and that we will be

Brothers has a Project Management Division and is actively involved

able to supply parts and service long after the sale has been done.

in overseeing every kitchen fit-out process, including consultation

South African Airways has an extensive network into most major

with other specialists for plumbing, electrical, ventilation and gas

African cities, enabling us to support our clients’ needs usually within

services.

24 hours.”

Their factory is equipped with the latest production equipment which

Vision

includes the state of the art Salvagnini P4 panel bender, which allows

MacBrothers’ vision is to become the leader in innovative product

them to employ the latest stainless steel fabrication techniques from

design and service excellence to the food service industry in Southern

Europe for their products. They specialise in design for manufacturing

Africa, in turn making their customers the leaders in their respective

and assembly using the latest 3D product design technologies such as

industries.

Solid Works. This can be achieved through: A strong feature of Mac Brothers is their after-sales service, complete

• Commitment to technical expertise in the manufacturing of

with a dedicated 24/7 call centre located in each region, which

stainless steel kitchen, cooking and refrigeration equipment as

allows them to offer unparalleled support and convenience for

well as their range of leading local and imported brands

their clients. Mac Brothers Service Department personnel are highly qualified to maintain and service all manufactured and imported products. This includes overseas training and refresher courses

• Commitment from their professional team of experts offering three-dimensional kitchen design and planning • Commitment to supply a ‘One Stop Shop Service’ to clients from

for their technicians. Their qualified team of chefs give in-depth,

manufacturing to commissioning and after-sales service nationally

on-site training to clients and their staff regarding preventative

and internationally

maintenance, general hygiene and correct operation of all equipment. They also offer advice on equipment and operational requirements in respect to HACCP legislation. They aim to support and advise their clients to be successful through the use of their collective skills, knowledge and experience in the food service industry. Mac Brothers Catering Equipment offers a ‘One Stop Shop’ philosophy for South Africa, Africa and the Indian Ocean islands. “We have been extremely lucky to secure some major contracts throughout Africa in the last year, especially with the major hotel chains. Africa has been targeted as a growth point for business and it is essential that visitors can be guaranteed world class accommodation and meals during their stay,” McMahon adds.

MacBrothers Catering Equipment 32-34 Benbow Avenue, Epping 1, 7460, Cape Town, South Africa

“We have been inundated with requests from many new countries

Tel: 0860 111 MAC | Tel: +27 21 505 4100

looking for business cooperation with us; we will continue to visit

Fax: +27 21 534 0319 | Email: info@macbrothers.co.za

these countries and make sure we firmly establish strong relationships

Web: www.macbrothers.co.za

before setting up an office there.”

Oil Management System

Icematic Hospitality Marketplace Africa | 4 5

Company Focus

Unilever Food Solutions: Providing Inspiration Every Day

nilever Food Solutions help chefs all over the world serve tasty, wholesome meals that keep guests coming back for

more by creating ingredients that save precious prep time in the kitchen, without compromising on flavour or flair. They also specialise in providing ideas and inspiration that keep menus fresh and exciting. Home to some of the world’s favourite brands, such as Knorr, Hellmann’s, Lipton, and more, Unilever Food Solutions have been in food since the 1880s. They work closely with businesses of all sizes, from independent restaurants through to hotels chains and contract caterers, in 74 countries around the world. Because their products and solutions are created by chefs for chefs, they understand the critical balance between impressing guests and making a profit. “We see good growth opportunities for the Unilever Food Solutions Brand, as well as our 4 6 | Hospitality Marketplace Africa

Knorr, Hellman’s and Lipton Brands,” says Eelco Camminga, Vice President of Unilever Food Solutions in South Africa. “These are well known and respected brands that have been associated with the Food Service industry for the past 100 years. Our approach to getting better supply into Africa is a very simple approach: start small, with the right distributors who service our channels, and then move quickly to establish continuity.” “We currently have a few agents working with us into Africa, apart from those countries like Ghana, Nigeria and Kenya, where Unilever already has a Retail presence. We also have exports from South Africa going into various other countries in Africa, like Zimbabwe, Mozambique, Kenya and Angola, as well as having recently started a Food Solutions business in Tanzania.” “We have a well established Export Division that understands the details of how to move product around Africa, and we make use of this service.” As part of Unilever, Unilever Food Solutions understands guests, and therefore, the very people to whom foodservice professionals are catering. Using this knowledge, they help chefs and caterers keep up with people’s changing tastes. Their team of highly skilled chefs and nutritionists help their customers to find the right balance of great tasting and nutritious food served up to the same consistently high standards. “We see Africa as an exciting opportunity for growth. Wherever we see markets and economies stabilising, we see good growth opportunities. Tourism into Africa is on the increase and this

Unilever Food Solutions

is good for the African Food Service Industry as a whole,” Camminga adds.

South Africa (Pty) Ltd 15 Nollsworth Park, La Lucia Ridge Office

Unilever Food Solutions Brands include:

Estate, La Lucia, 4051 Tel: 031 570 2000 Web: www.unileverfoodsolutions.co.za

Hospitality Marketplace Africa | 4 7

Company Focus

Vulcan Catering Equipment V

ulcan Catering Equipment has, for the past 57 years, been a proud manufacturer and supplier of quality

commercial and industrial catering equipment to the South African and Sub-Saharan Food Service Equipment markets, consistently developing, innovating and adapting over the years to meet ever-changing market requirements. The Vulcan brand is synonymous with service and quality and is well-known and respected throughout the African continent and Indian Ocean Islands. With so many years experience in the food service industry, both locally and across borders, Vulcan is ideally placed to offer their expertise to the African market. With ample opportunities for potential growth in this area â&#x20AC;&#x201C; and at present extremely active with a number of new projects, specifically in West and Central Africa â&#x20AC;&#x201C; Vulcan already has a reputable name in Africa and is well respected throughout the continent. With an already dedicated exports division, including a reputable dealer network throughout the continent, Vulcan is currently looking at expanding their network and aligning with strategic partners throughout certain parts of Africa. Apart from their own Vulcan manufactured products, they represent a number of worldleading reputable, international brands of food preparation equipment, cooking equipment, ware-washing equipment and point-of-sale display equipment, thereby offering a comprehensive and wide range of products ideally suited for all types of business in varying market sectors including fast food, restaurant, hotel, retail institutions, health care, government and para-statal. 4 8 | Hospitality Marketplace Africa

Vulcan is committed to enhancing customer profitability by providing top quality service from design and manufacture to supply, installation, training, maintenance and servicing of equipment purchased. Vulcan specializes in systems solutions taking cost effectiveness and application into account, which can not only grow with the business, but also adapt to ever-changing catering needs. Vulcan provides a 24-hour call-out service and offers a maintenance contract and warranty that covers Vulcan manufactured and Vulcan proprietary brand equipment. As a proudly Bidvest company Vulcan Catering Equipment subscribes to a philosophy of transparency, accountability, integrity, excellence and innovation in all its business dealings. Vulcan believes in Empowerment and Socio-Economic Development and is a level 3 (AAA) Broad Based Economic Empowerment company (110% Value Added Supplier). We’re committed to providing our customers with: • The highest quality catering equipment • Latest product innovations • Competitive catering equipment pricing • A full kitchen design service • Cost effective kitchen planning & implementation • Full testing & training • The best in local & international brands • A comprehensive warranty • Service & spare parts guarantee

Vulcan Head Office & Export Division 15 Newclare Road, Industria, 2093 Office: +27 11 249 8500 Fax: +27 11 249 8534 www.vulcan.co.za vulcan@vulcan.co.za Hospitality Marketplace Africa | 4 9

Company Focus

Rich Products Corporation

ich Products Corporation has its region headquarters in South Africa, providing an extensive array of premium bakery,

topping and icing products across the continent. The company is known around the world as the founder of the non-dairy segment of the frozen food industry and a leading supplier and solutions provider to the foodservice, in-store bakery and retail marketplace. Products include non-dairy toppings and icings such as European Style Whip Topping®, Bettercreme® and frozen bakery products such as croissants, sweet puffs, donuts, muffins, pizza, and sponge layers. The region headquarters has an on-site Product Solution Centre with a state-of-the-art research and development facility, as well as a bakery and food service training school. The company sets out to be a leading solutions provider, giving support to customers with instruction and training on product handling, merchandising and technical information, as well as bakery layouts and the development of solutions to suit specific needs and requirements. Rich’s South Africa has received numerous “Supplier of the Year” Awards, and is committed to being a respected and dedicated business partner. Africa Head Office Johannesburg (Manufacturing Plant and Sales Office) 77 Earp Street Ophirton, Johannesburg, 2091 Gauteng, South Africa Tel: +27 11 429 4000 Fax: +27 11 429 4299 orders@richza.co.za www.rich.com/businesses/south-africa

5 0 | Hospitality Marketplace Africa

For enquiries: www.HospitalityAfrica.info

pod16243

A s s o c i at i o n s

The Pan African Chamber of Commerce and Industry Mission The Mission of the PACCI is:

The Pan African Chamber of Commerce and Industry Members: 1.

Chambre Algérienne de Commerce et d’Industrie www.caci.dz

Camara de Comercio e Industria de Angola www.ccia.ebonet.net

potential of its diverse members and

Chambre de Commerce and d’Industrie du Bénin www.ccibenin.org

partners around the continent.

Botswana Confederation of Commerce Industry and Manpower www.boccim.co.bw

Chambre de Commerce et d’Industrie du Burkina Faso www.ccia.bf

Chambre Fédérale de Commerce et d’Industrie du Burundi www.cfcib.org

Union des Chambres de Commerce d’Industrie et d’Agriculture Comores www.comores-online.com/

• To be Africa’s number one business advocate that helps realise the full

• To promote and support the economic well-being of African businesses, and in particular that of its members. • To improve and boost intra-African trade.

mwezinet/economie/uccia.htm

• To actively contribute to the realisation of a continental Free Trade Area (FTA).

Membership Founded by 35 national Chambers of

Chambre de Commerce, d’Industrie, d’Agriculture et des Metiers de Brazzaville www.cciambrazza.com

Chambre de Commerce et d’Industrie Inde-Congo

10. Ethiopian Chamber of Commerce and Sectoral Associations www.ethiopianchamber.com

Commerce from across the African continent,

11. Gambia Chamber of Commerce and Industry www.gambiachamber.gm

membership to the PACCI is open to business

12. Ghana National Chamber of Commerce and Industry www.ghanachamber.org

associations, business support organisations

13. Chamber de Commerce, d’Industrie et d’Artisanat de Guinée www.cciag.org

as well as private enterprises from all sectors, operating in more than one African country. All important decisions are made by

14. The Kenya National Chamber of Commerce and Industry www.kenyachamber.co.ke 15. Lesotho Chamber of Commerce and Industry

the PACCI’s Executive Council which meets at

16. The Liberia Chamber of Commerce www.lcc.org.lr

least twice a year.

17. General Federation of Chambers of Commerce, Industry and Agriculture in the Arab peoples Republic

Achievements The PACCI is the only international

of Libya 18. Chambre de Commerce et d’Industrie d’Antananarivo www.cci.mg

organisation that promotes trade and

19. Malawi Confederation of Chambers Commerce and Industry www.mccci.org

investment on behalf of Africa’s private

20. Fédération des Chambres Marocaines de Commerce, d’Industrie et de Services

sector. It promotes industry and the

21. Camara de Comercio de Mocambique www.teledata.mz/cacomo

development of intra-Africa trade. Comprising 35 member national Chambers of commerce as of February 2012, the PACCI accounts for over 75% of Africa’s trade.

22. Namibia Chamber of and Industry www.ncci-namibia.org 23. Chambre de Commerce, d’Industrie et d’Artisanat du Niger www.ccaian.org 24. Nigerian Association of Chamber of Commerce Industry Mines and Agriculture www.naccima.com 25. Seychelles Chamber of Commerce and Industriy www.scci-sey.org

HEADQUARTER ADDRESS Tel: +25 11 5518240, 5514005 Fax: +25 11 5517699 P. O. Box 517, Addis Ababa, Ethiopia info@panafricachamber.com www.panafricanchamber.com

26. The Sierra Leone Chamber of Commerce, Industry & Agriculture www.chamberofcommerce.sl 27. Somaliland Chamber of Commerce, Industry & Agriculture www.somalilandchamber.com 28. South African Chamber of Commerce and Industry www.sacci.org.za 29. Sudanese Businessmen & Employers Federation www.sudabiz.org 30. The Federation of Swaziland Employers and Chamber of Commerce www.business-swaziland.com 31. Tanzania Chamber of Commerce, Industry and Agriculture www.tccia.com 32. Chambre de Commerce and d’Industrie du Togo www.ccit.tg 33. Uganda National Chamber of Commerce and Industry www.chamberuganda.com 34. Zambia Association of Chambers of Commerce and Industry www.zambiachambers.org 35. Zimbabwe National Chamber of Commerce www.zncc.co.zw

5 4 | Hospitality Marketplace Africa

The Southern African

Development Community (SADC) SADCC was formed in Lusaka, Zambia on April 1, 1980, following the adoption of the Lusaka Declaration - Southern Africa: Towards Economic Liberation. The transformation of the organisation from a Coordination Conference into a Development Community (SADC) took place on 17 August, 1992 in Windhoek,

and peace and security for the peoples

Namibia when the Declaration and Treaty

of Southern Africa. This shared vision

was signed at the Summit of Heads of

is anchored on the common values and

State and Government thereby giving the

principles and the historical and cultural

organisation a legal character.

affinities that exist between the people of Southern Africa.

SADC Member States: • Angola • Botswana • Democratic Republic of Congo • Lesotho • Madagascar • Malawi • Mauritius • Mozambique • Namibia

• Seychelles he Southern African Development

• South Africa

Community (SADC) has been in

• Swaziland

existence since 1980, when it was

• United Republic of Tanzania

formed as a loose alliance of nine majority-

• Zambia

ruled States in Southern Africa known as the

• Zimbabwe

Dr. Tomaz Augusto Salomão

Southern African Development Coordination

• SADC headquarters are in Gaborone,

Executive Secretary

Conference (SADCC), with the main aim of

Botswana

coordinating development projects in order to lessen economic dependence on the then

The SADC Vision

apartheid South Africa.

The SADC vision is one of a common future,

The founding Member States are: Angola,

a future within a regional community

Botswana, Lesotho, Malawi, Mozambique,

that will ensure economic well-being,

Swaziland, United Republic of Tanzania,

improvement of the standards of living and

strip ads hosp.pdf

2012/03/15 4:16 PM Zambia and1 Zimbabwe.

quality of life, freedom and social justice

SADC Headquarters Plot No. 54385, Central Business District, Private Bag 0095, Gaborone, Botswana Tel: +267 395 1863 Fax: +267 397 2848 Email: registry@sadc.int www.sadc.int

A s s o c i at i o n s

Regional Tourism Organisation of Southern Africa (RETOSA)

Indaba

outhern Africa was once again well represented at the

Held at the Cape Town International Convention Centre from the 27th

continent’s most important Travel Fair, The annual Tourism

to the 29th of July, the conference highlighted the two world class

Indaba held in May 2011 in Durban, South Africa. In addition

standard of facilities and services that South Africa has to offer as a

to the inaugural Annual Destination Marketing Conference, which was

host for large-scale sporting events. It also provided a high-profile

well received and well attended, RETOSA this year operated a tourism

platform for the marketing of many of many of the products and

information desk in the Pavilion display area to complement member

services related to the sports event tourism niche market.

countries’ individual stands. The desk provided general information about the region – a useful service that will be repeated in future.

Connect with Southern Africa at the Japanese tourism showcase

Working with South Africa National Department of Tourism, South

South Africa will be pursuing the new emerging tourism markets of

African Tourism and Indaba organiser Witch & Wizard, Secretariat

the Far East by attending the Japan Association of Travel Agent’s

also ensured that concerns raised regarding the standard and quality of the SADC Pavilion during last year’s Indaba were resolved. Destination Marketing Conference RETOSA’s inaugural Annual Destination Marketing Conference was lauded as a great success and provided participants with a good platform for the ongoing development and promotion of the region as a top tourism destination. Held at the International Conference Centre in Durban on the first day of the South African Tourism Indaba, the conference aimed at reaffirming the region as a single yet multi-faceted travel and tourism destination. It also provided information regarding global best practices in destination marketing, and offered both networking opportunities and the opportunity to develop a shared vision for tourism growth and development in the region. The 150 delegates at the conference included tourism ministers and officials, private sector representatives, industry consultants and service providers, regional and international travel media, and travel trade representatives. Seventeen presenters, moderators and panellists tackled topics related to the conference theme, ‘Creating an enabling environment for tourism growth and development in Southern Africa. SETE showcases South Africa’s sports tourism destinations The Sports & Events Tourism Exchange (SETE) is unprecedented in South Africa and all members of the South African Sports, Event and Tourism industries had the opportunity to market their products and offerings. SETE offered a comprehensive International Hosted Buyers programme which was founded by the Department of Trade and Industry and driven by South African Tourism. SETE concluded their inaugural exhibition and conference on a high note at the end of July by hosting some of their international guests at a number of impressive tourist and sporting attractions around South Africa. 5 6 | Hospitality Marketplace Africa

(JATA) Tourism Forum & Travel Showcase in Tokyo from 29 September 2 October 2011. “With the participation of countries such as Japan, Korea DPR and Korea Republic during the 2010 FIFA World Cup in South Africa, the region received major media and visitors’ exposure. The JATA Showcase affords an opportunity to build on that exposure and spread the goodwill to other Far East countries,” said RETOSA Marketing and Communications Director Kwakye Donkor. The organisation especially will seek out tour operators, travel agents and tourism media interested in visiting the 15 member countries of the Southern African Development Community (SADC) – intending to compile special travel packages for them to experience first-hand the wonders of the region. “We know that once they’ve been here, they will not only spread the good news of their unforgettable travels but will also want to return for more,” said Donkor. “Southern Africa has a unique and diverse combination of natural wonders, fascinating cultures and interesting activities that ensure a real value for money experience in comparison to most other international destinations,” he added. RETOSA will be exhibiting at Booth C16 at the JATA Showcase and intends featuring more than just the region’s iconic natural wonders and cultural heritage. “While attractions such as Victoria Falls, Table Mountain, Kilimanjaro and the Okavango Delta will remain among strip ads hosp.pdf

2012/03/15

4:16 PM

our most famous landmarks, there are innumerable and equally

Hospitality Marketplace Africa | 5 7

A s s o c i at i o n s fascinating things yet to be discovered by

into the way a tourist is received and treated

• South Africa www.southafrica.net

the majority of international tourists. We

by locals.

• Swaziland www.welcometoswaziland.com

invite especially travel media, tour operators

• Tanzania www.tanzaniatouristboard.com

and travel agents from our potential source

RETOSA is a lead role player in the

• Zambia www.zambiatourism.com

markets to visit us at the RETOSA stand to

development of the Tourism Chapter of the

• Zimbabwe www.zimbabwetourism.co.zw

discuss the possibility of touring our region,”

SADC Regional Infrastructure Development

said Donkor.

Master Plan (RIDMP); The Plan’s main

Experience Southern Africa

objectives are to define the regions precise

Following extensive redevelopment and

The following are a number of tourism

infrastructure needs as well as the process

consultation, RETOSA launches its new

growth opportunities and development

of their selection and implementation

destination brand logo and related brand

which RETOSA has a presence in:

for the period 2012 to 2030. Sectors of

colour and promotion materials at the South

• Mozambique 2011 All-Africa Games

focus include tourism, energy, transport,

African Tourism Indaba in Dubai, 12 – 15

• Kilimanjaro and Table Mountain finalists

telecommunication, meteorology and

May 2012. The new regional destination

water. The Tourism Chapter will pay specific

brand is aligned with international trends in

in new wonders of the world. • Historic site preserved with US financial

attention to the development of Transfrontier

destination marketing and will offer a unified

boost London Missionary Society Church

Conservation Areas (TFCAs), Transnational

look and feel across all aspects of marketing,

in Old Palapye.

Tourism Routes, Cultural and National

advertising and representation.

• Neighbourly help for Zimbabwe tourism

Heritage Routes, World Heritage Sites and

• New self-drive tourism route in Namibia

India Ocean Islands to ensure maximum

2013 UNWTO General Assembly to be

• World Heritage Site Feature:

advancement of cross-border tourism and

Hosted in Zambia and Zimbabwe

related economies.

The 2013 United Nations World Tourism

Twyfelfontein, Namibia • TFCA Feature: Greater Mapungubwe

Organisation (UNWTO) General Assembly RETOSA Members:

will be hosted in Zambia and Zimbabwe at

SADAC Regional Infrastructure

• Angola www.angola.org

Victoria Falls, exposing delegates from some

Development Master Plan

• Botswana www.botswanatourism.co.bw

176 countries to the magnificence of Sothern

Plan Infrastructure is an essential part of

• Democratic Republic of Congo

Africa. The precise date for the assembly still

the development of the region, especially for

www.rdcongo-tourime.com

tourism as its long-term benefits are a major

• Lesotho www.ltdc.org.ls

contributor to the economies of all 15 SADC

• Madagascar

member countries Infrastructure improvement

www.madagascar-tourisme.com

has to be confirmed. Key aspects regarding the 2013 United World Tourism Organisation (UNWTO) General

and additions advance the travel experience

• Malawi www.visitmalawi.net

Assembly, was scheduled for discussion at

for tourist – not only because it enables

• Mauritius www.tourism-mauritius.mu

RETOSA’s meeting of the Ministers Response

operators to offer better service and makes

• Mozambique www.mozambiquetourism.net

for Tourism in Mauritius on March 29 2012.

traveling easier, it also uplifts the lives of

• Namibia www.namibiatourism.com.na

According to Zimbabwe Tourism Authority the

the people of the host country and translates

• Seychelles www.seychelles.travel

UNWTO Secretary General Talib Rifal said the

5 8 | Hospitality Marketplace Africa

Zimbabwe/Zambia bid was the only serious,

Our 15 member countries offer literally

complete and comprehensive one, beating

thousands of offers of fun in the sun –

bid submitted by powerhouse such as Russia,

whether you want to laze around on tropical

Turkey, Jordon and Qatar.

island beach, sip sun downers on a languid river or chase adrenaline on some crazy

“It was a good job, well done and well

adventure activity, you can do it right here.

explained. There was no question of any sort

And there is even better news: in addition to

that was not answered”. He added that the

sheer diversity of landscapes and activities

UNWTO was the only UN organ that held its

on offer, the affordability of it all will make

general assembly away from the headquarters

the trip extra worthwhile.

in Madrid, Spain, mainly because it created jobs, endorsed brands and brought people

Francis Mfune,

together through a wider networking.

Executive Director RETOSA

RETOSA will not only be working with the host countries on their duties but will

About RETOSA

also promote tourism in the other member

The Regional Tourism Organisation of Southern Africa (RETOSA) is the arm of the Southern

countries during that time. Member States

African Development Community (SADC) that is responsible for the promotion of SADC

will compile as many tout packages as

as a single region al tourism destination. The vision of RETOSA is to develop tourism

possible for delegates to experience – not

through effective marketing of the region in collaboration with the public and private

only Zimbabwe and Zambia but as many of

sectors’ tourism stakeholders. The organisation’s mandate is to market and promote

the others as the region can arrange. The

tourism in Southern Africa (SADC) in close co-operation with the region’s National Tourism

more the world sees the Southern Africa as

Organisations and the Private sector.

a single but multi-faceted destination, the more they will be charmed with our diverse

Tel: +27 11 315 2420/1 | Fax: +27 11 315 2422

and unique offering, and the better their

Email: info@retosa.co.za | Web: www.retosa.co.za

chances of returning for more.” strip ads hosp.pdf

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Hospitality Marketplace Africa | 5 9

A s s o c i at i o n s

BRICS and Tripartite Agreement Opening Intra-African Trade Doors

he world has taken notice of the vast

together for Africaâ&#x20AC;&#x2122;s benefit has been

countries with a combined population of

current growth in Africa and for the

consensually accepted.

nearly 600-million people and a total gross

first time it seems as though Africa

domestic product of up to US$1-trillion.

itself has awoken to its own ample potential.

Tripartite Agreement

Our leaders are moving to take back control

Also announced at the close of the 18th

At the Tripartite Summit held in

of our resources and utilise our value

Summit of the African Union, was that

Johannesburg on 12 June 2011, Tripartite

collectively.

Africa is targeting the establishment

Ministers decided to launch negotiations

of a Continental Free Trade Area (CFTA)

on the establishment of the T-FTA. The

There is now a decisive push towards

by 2017, which is currently being

vision is that the Tripartite Free Trade

developing Intra-African trade.

negotiated for operation. The first step

Area will be a mechanism for accelerating

in finalising the CFTA is getting final

African integration and Intra-African

This new buzzword, popular since the 2012

agreement on the Tripartite Agreement

trade as outlined in the Abuja Treaty

African Union Summit in Ethiopia, seems

between the East African Community

establishing the African Economic

to be the most obvious solution to keeping

(EAC), the Common Market for Eastern

Community. The Tripartite FTA is welcomed

African commodities for the benefit of

and Southern Africa (COMESA), and

as the solution to the overlapping

Africans. This however means that a fine

the Southern African Development

membership many eastern and southern

line must be tread; not only in negotiations

Community (SADC) by 2014. Africaâ&#x20AC;&#x2122;s

African countries have through multiple

and agreements, but also in ensuring that

other trade areas would then follow

trade agreements.

necessary international trade exchanges are

suit through the example shown by the

maintained.

Tripartite Agreement.

With these developments, this is consequently an opportune time for

Africa is a continent made up of diverse

The Heads of State of COMESA, EAC and

innovative South African and African

countries with each following unique codes

SADC countries agreed to effectively

entrepreneurs to look into how they can

and practices in diplomacy and trade.

establish a Tripartite Free Trade Area (T-FTA)

benefit from this extraordinary growth in

There are many challenges to overcome

in 2008. Once established, the T-FTA will

export and trade. These trade agreements

for collaboration, but the value of working

constitute an integrated market of 26

will pave a new path for trade to flow freely

6 0 | Hospitality Marketplace Africa

between countries, and these early stages

in the world with a GDP of $354-billion

and regional corridors will aid in connecting

will see interested parties eagerly making

according to the IMF. As a first-tier emerging

African countries together for trade.

their stake.

market, South Africa’s inclusion in BRICS

Enhanced Intra-African trade and deepened

presents the group with the opportunity

market integration will provide improved

of representing the emerging world in the

trade performance and competitiveness for

greatest sense.

the region, contributing significantly to

BRICS (Brazil, Russia, India, China, South Africa) South Africa’s inclusion in the BRIC grouping,

sustainable economic growth, job creation and

resulting in the newly formed BRICS, has

Benefits of Intra-African Trade

poverty reduction, foreign direct investment,

allowed it to act as a gateway and therefore

One of the key ways in which African countries

industrial development and continental

regulator for import and export on the

are opening trade with each other is through

integration into the global economy.

continent. This role in trade negotiation

the major drive in infrastructure development.

is only viable through South Africa’s own

Intra-African trade is essentially greater

Tripartite Agreement Members:

African trade agreements. In this way, the

connectivity between African countries and so

East African Community (EAC) www.eac.int

groupings involved in the T-FTA are given

it serves to unify the continent.

Common Market for Eastern and Southern Africa (COMESA)

open access to the BRICS markets, linking South Africa and the region to over 1-billion

With unity comes strength and this strength is

www.comesa.int

consumers in the BRICS member regions.

hoped to be reflected in the economic figures

Southern African Development Community

South Africa is the 27th biggest economy

of the years ahead. Improved infrastructure

(SADC) www.sadc.int

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Hospitality Marketplace Africa | 6 1

A s s o c i at i o n s

The Common Market for Eastern and Southern Africa (COMESA)

Mr Sindiso Ngwenya, Secretary General - COMESA

COMESA’s Priorities and Objectives

formation of a large economic and trading

Malawi, Mauritius, Sudan, Zambia and

unit that is capable of overcoming some

Zimbabwe) eliminated their tariffs on

The history of COMESA began in December

of the barriers that are faced by individual

COMESA originating products, in accordance

1994 when it was formed to replace the

states. COMESA’s current strategy can thus

with the tariff reduction schedule adopted

former Preferential Trade Area (PTA) which

be summed up in the phrase “economic

in 1992. This followed a trade liberalisation

had existed from the earlier days of 1981.

prosperity through regional integration”.

programme that commenced in 1984 on

With its 19 member states, population of

reduction and eventual elimination of tariff

COMESA (as defined by its Treaty) was

over 389-million and annual import bill of

and non-tariff barriers to intra-regional

established “as an organisation of free

around US$32-billion with an export bill of

trade.

independent sovereign states which have

US$82-billion COMESA forms a major market

agreed to co-operate in developing their

place for both internal and external trading.

Burundi and Rwanda joined the FTA on 1st

natural and human resources for the good

Its area is impressive on the map of the

January 2004. These ten FTA members have

of all their people” and as such it has a

African Continent covering a geographical

not only eliminated customs tariffs but

wide-ranging series of objectives which

area of 12 million square kilometres. Its

are working on the eventual elimination of

necessarily include in its priorities the

achievements to date have been significant.

quantitative restrictions and other non-tariff

promotion of peace and security in the

barriers.

region.

A Free Trade Area However, due to COMESA’s economic history

The FTA was achieved on 31st October,

Customs Union

and background its main focus is on the

2000 when eight of the member States

A Customs Union may be defined as a merger

(namely Djibouti, Kenya, Madagascar,

of two or more customs territories into a

6 2 | Hospitality Marketplace Africa

single customs territory, in which customs duties and other measures that restrict trade are eliminated for a substantial amount of trade between the merged territories. The territories, in turn apply the same duties and measures in their trade with third parties. In preparation for a Customs Union the Eleventh Meeting of the Council of Ministers held in Cairo, Egypt adopted a Road Map that outlined programmes and activities whose implementation was necessary before the launching of the Union. became formally operational in 1998.

Trade Promotion

• Further initiatives exist to promote

with partner countries and the business community). In addition each member state

Other objectives which will be met to assist

cross border initiatives, form a common

appoints liaison persons in their appropriate

in the achievement of trade promotion

industrial policy and introduce a

ministries who form part of the day-to-day

include:

monetary harmonisation programme.

communication process.

• Trade liberalisation and Customs coOverall co-ordination is achieved through

operation, including the introduction of a unified computerised Customs network

What COMESA Offers

the Secretariat, based in Lusaka, Zambia,

across the region.

COMESA offers its members and partners a

who will be happy to deal with all initial

wide range of benefits which include:

communication.

• Improving the administration of transport and communications to ease the movement of goods, services and people between the countries. • Creating an enabling environment and legal framework which will encourage

• A wider, harmonised and more competitive market • Greater industrial productivity and competitiveness • Increased agricultural production and

the growth of the private sector, the

food security

establishment of a secure investment

• A more rational

environment, and the adoption of a

exploitation of

common set of standards.

natural resources

• The harmonisation of macroeconomic and monetary policies throughout the region.

• More harmonised monetary, banking and financial

COMESA Institutions Several institutions have been created to

policies • More reliable

promote sub-regional co-operation and

transport and

development. These include:

communications

• The COMESA Trade and Development Bank

infrastructure

in Nairobi, Kenya • The COMESA Clearing House in Harare, Zimbabwe • The COMESA Association of Commercial Banks in Harare, Zimbabwe

The Decision making Process COMESA has evolved a comprehensive decision-making structure at the top of

• The COMESA Leather Institute in Ethiopia

which are the Heads of State of the 20

• The COMESA Re-Insurance Company (ZEP-

member countries. There is then a Council of

RE) in Nairobi, Kenya • In addition a Court of Justice was also established under the COMESA Treaty and

Ministers responsible for policy making, 12 technical committees and a series of other advisory bodies (including specific relations

www.comesa.int Hospitality Marketplace Africa | 6 3

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