INNOVATE® San Diego Media Content Development Kit

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

CONTENT DEVELOPMENT KIT

VOLUME 1

®

SAN DIEGO

InnovationsoftheWorld.com

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

What is INNOVATE SAN DIEGO? ®

INNOVATE® San Diego is an artfully designed Coffee Table book with embedded augmented reality videos that features a snapshot of San Diego’s Innovation Ecosystem and the individuals and companies driving and supporting it. The book is also available in ebook format and all the stories featured in the project will be showcased on InnovationsoftheWorld.com

Why? The world is changing and consumers and businesses alike are starting to care more and more about the stories of the companies they do business with. That is why the INNOVATE® series carries no advertising - It focuses on telling the stories of the Innovation Eco-systems, the companies that sustain and grow them, and the Innovators behind them. Our readers want to see the values of these companies and get closer to the people behind them through the stories in the book. They want to be inspired and learn who they can trust and support in their ecosystem.

Who reads it?

Our readership demographic is wide, ranging from students to retirees. The community-supported distribution model means that the bulk of the distribution is done through books given as gifts to VIP partners (clients, investors, board members, mentors, staff and new recruits) by the featured companies. The books are never thrown away and belong in the reception areas and board rooms of businesses in the ecosystem where each book gets picked up and paged through thousands of times.

Another significant portion of the books ends up on coffee tables in the homes of interesting and important people in the ecosystem. We also encourage featured companies to sponsor some books for schools and other educational institutions to help inspire and motivate the youth.

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

The team behind Global Village Publishing has been publishing artfully designed Coffee Table Books to showcase different citiesbehind and industries aroundPublishing the world for the pastpublishing 15 years. With an impressive 200 books in 62 different countries, their latest The team Global Village has been series focusing on Innovation has grown exponentially artfully designed Coffee Table Books to showcase different over the past 3 years connecting Innovators from cities and countries all around the world.

cities and industries around the world for the past 15 years.

With an impressive 200 books in 62 different countries, their latest series focusing on Innovation has grown exponentially over the past 3 years Innovators from cities and “Books areconnecting the new business countries all around the world.

card that people do not throw away. establish youra network expertise, They They are working hard a building of Innovators around the world to connect and collaborate on building a credibility, and educate, better tomorrow. which attracts clients and business opportunities”.

“The secret to our success is that we treat each of our books as a work of art. This is not just a book with business success stories - it is a — Sven Boermeester - CEO beautifully designed centerpiece for any desk or coffee table with large Global Villlage Publishing vivid images and inspirational stories of Innovation. This is a book that will be given out as gifts and proudly displayed for years to come”

– Callie Van Graan, Chief Operating Officer, Global Village Publishing

“We are awash in a sea of bad content in an era where content is king.

Let us spotlight why you are a leading edge leader in a world where innovation is everything.”

— Daphne Fletcher - CEO Ledge Media.

“The secret to our success is that we treat each of our books as a work of art.

This is not just a book with business success stories - it is a beautifully designed centerpiece for any desk or coffee table with large vivid images and inspirational stories of Innovation.

This is a book that will be given out as gifts and proudly displayed for years to come”.

— Callie Van Graan - COO Global Village Publishing

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

Powering Prosperity around the World ELEVATOR PITCH Through flagship products TurboTax, QuickBooks, and Mint, Intuit is a financial platform company that gives everyone the opportunity to prosper.

OUR STORY Intuit’s foundations began with a thought 36 years ago: there must be a better way.

Innovating in San Diego since the mid-1980s, scientific programmer Michael A. Chipman believed software could help make taxes easier, and formed ChipSoft. Meanwhile, in Palo Alto, Scott Cook watched his wife struggle to balance the family checkbook, and began thinking of possible tech solutions. Cook, and partner Tom Proulx, created personal finance software Quicken and formed Intuit, Inc., which would later acquire ChipSoft. Today, over three decades later, Intuit serves over 50 million customers with 19 offices in eight countries. Intuit’s 1,500 San Diego employees primarily work on TurboTax, Turbo and Mint.

One secret to Intuit’s success is their focus on thoughtful approaches. Customer Driven Innovation (CDI) encourages employees to seek the intersection between important unsolved customer problems that they can solve well, and opportunities to build unique, durable solutions. Design for Delight (D4D) helps Intuit employees practice empathy for customer pain points. Employees are trained to get creative in thinking of possible solutions, and then use rapid experimentation to land on a solution.

Both approaches stress falling in love with customer problems rather than employee solutions.

Intuit empowers its technologists to make an impact by hosting regular by-engineerfor-engineer events including hackathons, workshops, and meetups, including San Diego JavaScript, San Diego’s largest tech meetup.

Twice a year, engineers participate in Global Engineering Days, a week when they can

choose their coding adventure and work on a customer problem that inspires them.

Intuit is also an enthusiastic participant in the open source community, where source code is made freely available for edits and reuse.

Intuit encourages engineers to contribute

high school-aged students. Intuit also supports organizations who help increase and advance girls and women in technical roles, like Girls Who Code and AnitaB.org.

Another way Intuit encourages innovative approaches is by fostering a diverse workforce.

Intuit’s Tech Women @ Intuit (TWI) initiative

Intuit’s focus on innovation has led to their being consistently named on Fortune’s 100 Best Place to Work and Forbes America’s Best Employers for Diversity. Intuit also regularly ranks as one of the top places to work in San Diego. One-third of Intuit’s board of directors and 40% of its executive team are women. For over 30 years, TurboTax products have ranked as the #1 best-selling tax software. 98% of QuickBooks customers agree it’s a simpler way to manage their business.

focuses on attracting, recruiting, retaining, and advancing women. Programs vary from targeting technologists in various stages of their careers to engaging with middle and

Intuit’s unique culture allows the company to remain nimble and flexible, seeking new solutions to ever-evolving customer problems, and unlocking more and more opportunities for consumers and small businesses to prosper.

to external open source projects and make projects of their own available for others to contribute to and use. Intuit highlights engineers’ open source projects at opensource. intuit.com.

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

TWO PAGE FEATURE EXAMPLE

7535 Torrey Santa Fe Road San Diego, CA 92129

intuit.com

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

SALK INSTITUTE EVERY CURE HAS A STARTING POINT - SALK IS WHERE CURES BEGIN.

ELEVATOR PITCH The Salk Institute embodies Jonas Salk’s mission to dare to make dreams into reality. Its internationally renowned and award-winning scientists explore the very foundations of life, seeking new understandings in neuroscience, genetics, immunology and more. The Institute is an independent nonprofit organization and architectural landmark: small by choice, intimate by nature and fearless in the face of any challenge.

Be it cancer or Alzheimer’s, aging or diabetes, Salk is where cures begin.

OUR STORY 60 Years of Excellence Founded in 1960, the Salk Institute is home to a highly collaborative cadre of scientists who delve into a broad range of research areas, from aging and immunology to diabetes, cancer and plant biology. Salk scientists are among the world’s leaders in neuroscience, molecular biology, genetics and plant biology.

They are supported by 10 on-campus research centers working to accelerate discoveries in critical fields of research, as well as by shared campus hubs called “cores,” which provide cutting-edge equipment and trained experts to Salk researchers to assist in their efforts.

The Institute has a history of innovation and excellence in the San Diego area and the greater scientific community for the last 60 years.

Beginning with Jonas Salk, inventor of the first safe and effective polio vaccine, the Institute has a rich legacy of impactful scientific breakthroughs that have transformed how humanity understands the world in which we live. Salk has been home to six Nobel laureates, is ranked among the top research institutes in the world, and has faculty who routinely publish the most-cited research papers in neuroscience, plant biology and genetics.

Vision for the Future Since the Salk Institute’s founding, its mission has been to improve lives through scientific discovery. Today, Salk scientists working in collaborative teams are boldly seeking answers to three of humanity’s most critical issues: climate change, cancer and aging optimally—so we don’t just live longer, we also live healthier in advanced age.

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

FOUR PAGE FEATURE EXAMPLE

HARNESSING PLANTS TO MITIGATE CLIMATE CHANGE Salk’s Harnessing Plants Initiative, recently awarded more than $35 million from The Audacious Project, can help buy our planet time to develop solutions to climate change.

This biologically-based solution aims to develop coastal and crop plants that are efficient at capturing and storing larger amounts of carbon from the atmosphere, while continuing to feed a burgeoning human population. Salk Ideal Plants™ will reduce atmospheric CO2, reverse lost soil carbon and vitality, and strengthen plant survival to enhance crop yields.

CONQUERING DEADLY CANCERS Salk’s National Cancer Institute-designated Cancer Center aims to harness new approaches to fight five deadly cancers: pancreatic, ovarian, lung, brain (glioblastoma) and triple-

negative breast cancer. The collaborative Salk team uses cutting-edge strategies to strike tumors’ vulnerabilities simultaneously— such as cutting tumors’ metabolic supply lines; disrupting inflammatory barriers; reprogramming malignant cells; mobilizing the immune system; and developing computational methods to re-engineer therapeutics—all while working with clinical partners to accelerate discoveries from the bench to the bedside.

UNDERSTANDING OPTIMAL AGING Salk scientists are paving the way for a new view of age-related diseases and pointing to therapies to extend our healthy life span.

They are forging new partnerships across fields—computer science, genetics, epigenetics, neuroscience, immunology and other areas of molecular biology—in order to spearhead ambitious studies to reveal how we can live

longer and healthier. These scientists are diving into molecular, genetic, cellular and systems-wide processes in the body; peering into the fundamental workings of cells; and developing novel techniques to replace and repair failing organs and tissues.

Meeting the Opportunities of the 21st Century In addition to these three initiatives, the Salk Institute is focused on research driven by faculty with expertise in disciplines that will change the landscape of science, including next-generation technologies, computational biology and bio-engineering.

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

THE SALK INSTITUTE’S HISTORY AND ARCHITECTURE Timeless Words Inspire an Iconic Architectural Wonder Embossed in the white travertine walkway leading to the Salk Institute’s courtyard is a quote in silver, sans serif lettering from Jonas Salk: Hope lies in dreams, in imagination and in the courage of those who dare to make dreams into reality. No words better exemplify the vision the Institute’s founder had for his now world-renowned biological research facility.

In 1960, Salk selected famed architect Louis Kahn to bring his vision to life, and construction of the Salk Institute, situated on 27 acres of coastal bluffs, began in 1962. Salk charged Kahn with creating large, open and unobstructed laboratory spaces able to adapt to the ever-changing needs of science, while simultaneously designing a facility worthy of a visit by Picasso.

Looking up from Salk’s inspiring quote, one’s gaze is drawn to the River of Life bisecting the Institute’s travertine courtyard and running

in a straight line to a pool overlooking the Pacific Ocean. The slow-moving stream represents the constant trickle of scientific discoveries spilling into the greater body of knowledge.

Two mirror-imaged, six-story buildings, with alternating laboratory and utility space, flank the open courtyard. Constructed from poured concrete, glass and teak, the buildings also house 36 faculty studies with views of the ocean and courtyard.

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

Between the laboratory buildings is a single expanse of open space, a unifying area for social interaction. While Kahn had anticipated planting trees and other greenery in the courtyard, a consultation with Mexican architect Luis Barragán led him in the opposite direction.

Barragán stated: “I would not put a tree or blade of grass in this space…

If you make this a plaza, you will gain a façade—a façade to the sky.”

Salk’s campus acts in harmony with nature, including a small orange tree orchard and a eucalyptus grove between the east and west buildings. Now, 60 years after their construction, the Institute’s buildings continue to be heralded around the globe as architectural and functional icons.

Additionally, the Salk Institute has long been recognized for its dedication to conservation. In 1992, Salk received a 25-Year Award from the American Institute of Architects (AIA) and was featured in the AIA exhibit “Structures of Our Time: 31 Buildings That Changed Modern Life.” The California Historical Resources Commission determined the entire Salk campus to be eligible for nomination to the National Register of Historic Places in 2006. In the summer of 2017, the Salk Institute; Wiss, Janney, Elstner Associates, Inc.; and the Getty Conservation Institute through CMAI unveiled the successful results of a restoration project to preserve the signature teak window systems of the nearly 60-year-old modernist structure. The $9.8 million project extended the life of the wood frames by an estimated 50 to 70 years. In October 2017, the project was recognized with an Excellence in Craftsmanship and Preservation Technology award from the California Preservation Foundation.

Considered a cathedral to the blend of art and science, the Salk Institute is a must-see destination for 40,000 visitors each year, many of them international and a significant number of them architects.

10010 N Torrey Pines Rd La Jolla, CA 92037 webrequest@salk.edu +1-858-453-4100 salkinstitute

salk.edu

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

I N N O V A T E

Heading and Sub=heading

Innovation Profile 500-550 words

S A N

D I E G O

M E D I A

K I T

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

CONTENT ELEMENTS

4-8 Images

AR Button

Company Logo

Social Media Handles

Company Description 50 words Website address

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

AS AN ELECTED LEADER IN THE COUNTRY’S FIFTH LARGEST COUNTY, MY FOCUS IS ON PREVENTION AND INNOVATION. SAN DIEGO COUNTY SUPERVISOR, KRISTIN GASPAR The government is famous for operating under the philosophy – “If it ain’t broke, fix it till it is”. That may be why we throw millions, even billions of dollars at the same problem every year and get the same results.

After being elected to the San Diego County

Board of Supervisors in 2017, I visited hundreds of local organizations, many of them non-profits. I wanted to know where our tax dollars were being invested and what was working and what wasn’t. I was pleased to see models where people take responsibility for themselves and take an active role in

their journey to becoming whole again.

Unfortunately, I also found too many bandaid approaches. This is a flawed approach I’m working to change by challenging my colleagues to be bold with County investments in the human potential of the people we serve.

As Board Chair in 2018, I chose “Innov18” as the theme for my State of the County address and posed the question, what if government could clear the path and unleash the free market to fund innovative programs that empower people to transform their own lives?

My mission being to help our most vulnerable populations, I highlighted several communitybased solutions I saw during my visits.

One involved re-creating a model in San Diego that assists the formerly incarcerated, drug addicted and homeless called “The Other Side Academy”. I’m also working with federal officials on a demonstration project using an innovative pay-for-results model to move people from dependency to self-sufficiency. I have led the County to invest in partnerships with local non-profits to add additional transitional youth housing, recuperative housing, and temporary housing for sex trafficking victims. After a disturbing trend of deaths linked to fentanyl coming across our border, I helped launch an unprecedented educational and door-to-door campaign about the importance of removing old or unused opioids from our homes.

I believe we must be transformational not transactional. We cannot abandon accountability from the very people who need us to believe they’re valuable, capable, and have a purpose in life. From our leaders making decisions about how our taxpayer dollars are invested, we also need accountability. We must redefine compassion, raising the bar for what’s possible for people, not lower it.

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

THOUGHT LEADER EXAMPLE WHAT IS THE NEXT GAME-CHANGING SCIENTIFIC IDEA? THAT’S THE SALK ETHOS, AND IT’S WHY WE SAY THAT SALK IS WHERE CURES BEGIN. FRED H. GAGE, PHD – PRESIDENT OF THE SALK INSTITUTE FOR BIOLOGICAL STUDIES

The San Diego’s scientific leaders include at least a half-dozen world-renowned research institutes (J. Craig Venter Institute, La Jolla Institute for Immunology, Scripps Research and Sanford Burnham Prebys Medical Discovery Institute, to name a few) as well as many biotech startups. Indeed, the San Diego Biotechnology Network lists over 675 biotechnology or life science organizations in its directory. These organizations are seeking therapies for diseases like Alzheimer’s, autism and cancer. They’re creating new medical diagnostic tools and devices. They’re developing green technologies. In short, they are looking to change the world.

The future for San Diego seems very bright, given what we scientists like to call “the downstream effects” of the Mesa’s impact on the region’s economy and vitality. Young, diverse scientists and researchers are actively engaged in the world around them. They buy homes and put down roots, raise families, seek out cultural experiences and engage in civic activities. They bring a laboratorybased ethos of people of all different ages and backgrounds working together toward a common goal of seeking truth about the world. A strong scientific community strengthens the overall community.

Rusty Gage, one of the world’s most preeminent neuroscientists, is the president of the Salk Institute, a professor in its Laboratory of Genetics and holder of the Vi and John Adler Chair for Research on Age-Related Neurodegenerative Disease. His team studies cellular and molecular mechanisms to find possible avenues to repair damaged or aging brains.

10010 N Torrey Pines Rd La Jolla, CA 92037 webrequest@salk.edu +1-858-453-4100 salkinstitute

salk.edu

But whether we are scientists or artists, businesspeople or builders, I believe it’s important to remember one of Jonas Salk’s most powerful legacies, the idea that “Our greatest responsibility is to be good ancestors.” This means paying forward the opportunities and benefits we have been fortunate to receive. And we are indeed fortunate to be at the epicenter of such exciting research, here in San Diego, where profound scientific discoveries are being made every day. As Jonas said, “Hope lies in dreams, in imagination, and in the courage of those who dare to make dreams into reality.”

I N N O V A T E

CHAPTER X

S A N

D I E G O

BIOTECH

M E D I A

K I T

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

CHAPTER COVER EXAMPLE

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

AR VIDEO Arguably the coolest thing about the INNOVATE® series is its embedded Augmented Reality Video. This is the future of publishing—especially when AR wearables like Magic Leap, Hololens, Meta, ODG, and Intel’s Vaunt come into their own in the next couple of years.

With the AR-video technology, one of the images on your spread comes to life as a video, viewable right on readers’ cellphone screens. The video can also be updated after the book has been printed.

IT’S A KIND OF MAGIC...

DOWNLOAD THE GLOBAL VILLAGE AR APP TO VIEW 100 AUGMENTED REALITY VIDEOS IN THIS BOOK! To experience the future of print, download the Global Village AR App from the IOS or Android App stores. Open the App and hold it about 30cm above any page that contains an image with the “play” Icon.

Make sure your back camera is pointing at the page. Click the Play button that appears onscreen and immerse yourself in the latest updated content with reference to that page.

16

I N N O V A T E

S A N

D I E G O

M E D I A

K I T

InnovationsoftheWorld.com 15 Countries

258% Year on Year Growth

27 US Cities

120 Thought Leaders

3000+ Search Engine Referrals

1287 Innovative Companies

35+ Domain Authority

Over 15000 Monthly Visitors

I N N O V A T E

S A N

D I E G O

M E D I A

K I T