SD Design Portfolio unit A

DESIGN PORTFOLIO

UNIT A

SVETLANA DUBOVA Graduation Diploma in Interior Design.

UAL London 2015

4

Contents Residence for visiting professors Caretaker Flat 7 - 23 Hotel Room

25 - 39

Celebrity Space

41 - 57

SD-Interiors

5

6

Unit A

Commodity and Design Residence For Visiting Professors

Caretaker Flat

SD-Interiors

7

8

Caretaker Flat Location

1. Tate Britain 2. Jewel Tower 3. The Guards Museum 4. Buckingham Palace 5. Benjamin Frankline House 6. Churchill Museum 7. London Transport Museum 8. National Portrait Gallery 9. National Gallery 10. Trafalgar Square 11. Houses of Parliament 12. Westminster Abbey 13. House of Fraser 14. St. James Park 15. Green Park 16. Hyde Park 17. Mall Galleries 18. Household Cavalry Museum 19.Victoria Tower Gardens 20.Downing Street 21. Leicester Square 22. Covent Garden

SD-Interiors

9

10

University of the Arts London

12

Tate Britain

The location of Caretaker Flat in short distance to the Tate Britain Gallery gives visiting professors the unique chance to admire the greatest works of Art at any spare moment they have during their visit to UAL London.

SD-Interiors

13

14

Professor Profile

Visiting Professor profile 1

Young. In his mid 30-s or 40-s.

Open-minded, sociable, creative.

Loves meeting people and organizing tea-events to discuss new approaches and achievements with colleagues or students.

Hobby – photography.

Needs space #1 to have 10 people for discussion.

Needs space #2 to do research and prepare for lectures.

Needs space #3 to relax.

Visiting Professor profile 2

Mature. In his late 40-s or early 50-s.

Quiet, thoughtful, at the same time ready to share his experience and get new ideas from colleagues and students.

Interested in Fine Art. Every spare minute he spends at Tate Britain.

Hobby – collecting Fine Art. Needs space #1 – to work, to do research and prepare for lectures.

Needs space #2 – to relax.

Needs space #3 – doesn’t mind meetings at the flat and joins the discussions.

SD-Interiors

15

Ro Chair

designed by Jaime Hayon, Republic of Fritz Hansen

16

Inspirations Egg represents the contrasted expression of the hard shell and the warm and soft interior.

The Egg Chair, Arne Jacobsen

The Drop Chair, Arne Jacobsen

The concept Contrast for Caretaker Flat was driven partly from the impression and inspiration taken from egg shape chairs presented at Aram Store London.

SD-Interiors

17

18

SD-Interiors

19

Caretaker Flat

20

Floor Plans First Floor

Ground Floor

Scale 1:50

My concept Contrast is presented in the space division.The stairs and the space under it and above demarcates the division line between two spaces on the ground floor and on the first floor. It can be decorated with different coverings and colour. To highlight the concept idea round shape armchairs and other furniture with great comfort are used in the living room. The opposite space is contrasted with simple rectangular chairs and modern fully equipped kitchen

unit that comprises a dining table, a cooker and other appliences. The walls are covered with the cholckboard paint to use as a blackboard on one side and a big map of London print on the other. Cuttlery and spices and simply placed on the open shelves in the kitchen area. All these features simplify the opposite space and give the contrast feeling to the comfortable living room space.

SD-Interiors

21

Caretaker Flat

22

ElevationAA

First floor has 2 absulutely independent en-suite bedrooms for professors. There is a bridge between them to connect two spaces and give the idea of possible communication. Having two different types of professors whose lifestyles differ the spaces are decorated conrastingly. One of them

designed for an older thoughtful professor has classical features and colours while the the other has lively bright colours and very modern simple furniture.

SD-Interiors

23

24

Unit A Commodity and Design Hotel Room

SD-Interiors

25

26

Hotel Room Location

A triangle of influences have made Shoreditch into one of London’s most distinctive and unusual areas. To the East, Bangla-town and Brick Lane – London’s celebrated curry mile – are a riot of smells and colours from the Indian sub-continent. In the West, the looming towers of Liverpool Street and the City represent the world’s most concentrated area of money-making talent, where a number of sophisticated business hotels have sprung up.

And right in the middle of it all is Spitalfields market, a citadel of the working classes and home of the cockney music hall tradition. The result is an area where trendy bars sit next to cutprice Bangladeshi restaurants, where artists and fashionistas from Hackney and Shoreditch make their own clothes with fabrics from sari shops, and traditional cockney butchers share space with exclusive delicatessens.

SD-Interiors

27

Assymetrical BALANCE

PHOTO-COMPOSITIONS

MALEVICH

28

CHERNIKOV

LESSITZKY IMPROVIZATION

SKETCHES

SD-Interiors

29

30

Design Brief

The concept of my project is Assymetrical Balance shown through the use of 3D shapes arrangements which is based on Russian Constructivism and expressed through movable multifunctional furniture designed for a small scale space.

SD-Interiors

31

Hotel Room B

A

A

Window B

Section AA

Section BB

32

Multifunctional Unit

Multifunctional Unit Structure

A multifunctional structure consists of a central cuboid shape fixed on a square cube base. Flat transparent discs attached either side act as wheels to allow movement of this furniture element within the space.

SD-Interiors

33

34

Multifunctional Unit in the Hotel Room space.

SD-Interiors

35

36

Multifunctional Unit

This Multifunctional Unit may perform several functions. It can be used as a wardrobe to store clothes, as a little kitchen including a refrigerator and a kitchen work surface. There is a folding element that provides a ‘desktop’ or additional working area.

SD-Interiors

37

Round window design delineates the main feature of the interior and gives focus on the Multifunctional Unit.

Round shape is soothing the exterior perception the viewer gets what is quite useful in this area.

The idea of making a Multifunctional round bed appeared in the process of working on this project and is under developement at the moment.

The interior of the Hotel Room will be filled with functional devices on the walls defined in different shapes that would also highlight the Constructivist atmosphere and Assymetrical Balance in the space.

38

Hotel Room

SD-Interiors

39

40

Unit A Commodity and Design Celebrity Space

SD-Interiors

41

Sorting House Museum Street view42

Celebrity Space Location Egg represents the contrasted expression of the hard shell and the warm and soft interior.

New Oxford Street

Sorting House, High Holborn Street

The space to design is located in cenral London close to Holborn, Kings Cross, Russell Square tube and rail stations.

The address is 21-31 New Oxford Street, London, WC1.

SD-Interiors

43

The Hoxton High Holborn Street view 44

Celebrity Space Location Egg represents the contrasted expression of the hard shell and the warm and soft interior.

Book shop, High Holborn Street

My Old Dutch cafe

Due to the central location the space benefits from the wide range of cosy cafes and exclusive butiques and shops.

SD-Interiors

45

46

CelebrityProfile Egg represents the contrasted expression of the hard shell and the warm and soft interior.

American singer, songwriter, actress, and businesswoman Madonna is known for reinventing both her music and image, and for maintaining her autonomy within the recording industry. At the same time she is a passionate woman and a devoted mother of 4.

Her children play very important role in her life loving and inspiring her.

“Who’s that girl”, ”Open your heart,”Express youself ”,”Frozen”, “Nothing really matters”, “Living for love” - her songs express her personality and inner feelings for life showing constant search for love and comfort that only a family can give.

Being very curious and always in seeking for inspiration Madonna became a kabbalah practitioner.

Kabbalah keeps the ego in check, and helps her to handle the pressures of fame and fortune as well as to get wisdom and inspiration.

The search for client preferences in the interior design showed that Madonna has a passion for classical style as well as she is open to experiments, listens to designer’s opinion and updates her style preferences. David Collins had a great influence on the singer. She mentions “his infectious appreciation for the subtle beauty of every gradation of blue” that she bagan to love(ABCDS).

SD-Interiors

47

48

CelebrityProfile and Inspiration for the project Egg represents the contrasted expression of the hard shell and the warm and soft interior.

Madonna’s bedroom designed by David Collins Being American and having a lot of luxury appartments Madonna’s living spaces are big, wide open. There are loftlike attributes to them, and also the feeling of living in a penthouse. When she moved to London she had to buy several houses to combine into one.

Sorting House space is a great opportunity for her to keep that feeling of a big space and freedom.

The idea of transformation of the interior colour scheme through the use of changing light inspired me to investigate the influence and impact of light on interior space. “Ray of light” was also a subject of interest to my client, therefore, I assume she would welcome the new space and would enjoy the dramatic changes in atmosphere it makes.

SD-Interiors

49

Celebrity Space

Elevation AA Scale 1:70

Elevation BB Scale 1:70

50

Floor Plans B

Upper Level Plan

A

A

B

Lower Level Plan

Scale 1:70

It is two level appartment with 2 bathrooms.

Sleeping area, fintess and relxation area are on the upper level. Kitchen, dining room and social area on the lower level.

SD-Interiors

51

Celebrity Space

SectionBB

52

Floor Plans Upper-Level Plan

Lower-Level Plan

The false wall shown on the section BB has a square unit construction and is double sided. The client can have a colourful wall painting or turn the wall to its white side and watch videos, performances using projecting technical devices installed in the appartment.

SD-Interiors

53

Celebrity Space

Shadow

Scale 1:70

54

Floor Plans Upper-Level Plan

Lower-Level Plan

Scale 1:70

Big scale interior space is presumably assumed to be full of light and air. My research shows that this kind of space is subjected to shadowness as any space and even in bigger amount. Strong artificial lightning is needed to maintain the airy atmosphere.

SD-Interiors

55

Celebrity Space Day light

Purple light

Scale 1:70

56

Section AA Red light

Green light

Scale 1:70

My concept is Light Intervention shown through the use of interaction of light and shadow within a big scale loft space as well as through the dramatic change of lightning colour spectrum that transforms the atmosphore and mood of the space. It is assumed that Light Interven-

tion makes a great impact on people’s lives giving them needed emotional boost and inspiration.

SD-Interiors

57

DESIGN PORTFOLIO

UAL London 2015