Marketing

Lindsay Halcomb

Marketing Director lhalcomb@clpoc.org Ifeel like an introduction is owed here, even though many of you know me. My name is Lindsay Halcomb, the new Marketing Director of the CLPOC. I’ve been working alongside Jessica Slendak in the Marketing Department for over three years now. In June, Jessica decided it was her time to go after a new adventure. She did a lot of great things for us over the many years she was with the CLPOC, and many of those things I will continue going forward.

Right now, we are in great position to maintain our current markets and still focus our eff orts on internal marketing. With Jessica’s departure and my promotion, the Marketing Department is down one person, so I am actively looking to hire an associate to assist with the workload. Finding the perfect associate may take some time, so it’s a good thing there are plenty of other things to do. Below are a couple of events that are at the top of my priority list:

First, Canadian Lakes will be sponsoring one of iHeart Music Festival’s ticket giveaways. We will be sponsoring the giveaway of tickets to Th e Weekend concert at Ford Field. Th is comes as part of an endorsement deal that we have with “On Air Mike” from Mojo in the Morning. Mike will be staying in Canadian Lakes a couple times this summer with his family, and he will share his experience on all his social media accounts, as well as during airtime on his radio shows (BIG101.3 and 104.5 SNX). Th e deal is full of social mentions, tags, and airtime. Mike is a radio host, infl uencer, and a great voice to represent Canadian Lakes.

Second, the Nights of Lights (NOL) Committee has kicked off our third meeting! Th e committee is an awesome group with fantastic talents, and I couldn’t be happier. Th is is going to be our fi fth season of NOL, and our main focus is to bring NOL back to its full potential. If our committee stays strong and we keep planning, we’d like to see the following be part of the event this season: Members Night, Bubba-Q each Friday and Saturday night for the duration of NOL, and the non-profi t Cocoa Bar.

Below is a breakdown of NOL, Members Night, & Th e Cocoa Bar

Members Night (Tentatively

November 18, 2022): An exclusive event for members only, showcasing the fi rst Castle lighting of the season. Entertainment and refreshments provided! (Th is event is limited to 300 members).

Century 21 White House Realty’s

Nights of Lights (NOL): Every Friday and Saturday starting (tentatively) November 25 through December 31, the Castle will have interactive music and light shows. In the past the shows were at 5:30, 6:30, 7:30, and 8:30pm. Depending on planning, each Friday we will host Bubba-Q’s food truck serving Twin Turbo BBQ for visitors who want some delicious hot BBQ.

Hot Cocoa Bar: Each Friday during NOL a hot cocoa bar will be operated by a local non-profi t agency, school, church, etc. Th e Marketing Department supplies all materials and goods for the local non-profi t to run the cocoa bar. Th e local non-profi t will collect all proceeds from the night for their cause.

Stay tuned for some really great things and enjoy the rest of summer Canadian Lakers!

Assistant Webmaster Lee Ann McCormick

canadianlakes.org

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