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Swedish Press N Y A
S V E N S K A
P R E S S E N
E S T . 1 9 2 9
What Sweden brings to the world, since 1929
Swedish Press is the world’s leading magazine on all good things Swedish. An authority on design, business, culture and travel since 1929, Swedish Press delivers insightful news and commentary in a visually striking format. With a nod to the past, and a peek to the future, Swedish Press is your go-to source for updates and inspiration from Sweden.
INTERESTING SWEDISH PRESS FACTS Swedish Press brings you Swedish trends and traditions, current affairs, music, food, sports, business and technology news and exclusive interviews with Swedes who are making an impact around the world. Available in both print and digital editions, Swedish Press is published 10 times a year from its headquarters in Vancouver, Canada. Swedish Press has subscribers in every US state and Canadian province and a growing worldwide digital following. All content is original and carefully researched by Swedish Press writers. Regular advertisers include various Swedish and North American corporations and organisations There are almost as many Swedes living outside of Sweden as there are living in Sweden. 80% of Swedish Press content is in English and 20% in Swedish. 47% of Swedish Press readers are comfortable reading Swedish, 21% are learning.
ABOUT OUR READERS
2020 MEDIA KIT
Advertisers in Swedish Press will reach a highly educated upper-income readership numbering as many as 20,000 across the printed and digital editions. Of these, 52% are women and 48% are men, 70% of our readers own real estate and the majority of our readers are over 35 years of age. 11 yrs Median subscription length Read most or all of the features 90% Keep magazines a year or longer 66%
EDITORIAL CALENDAR 2020
LATEST READER SURVEY HIGHLIGHTS
The main themes for the 2020 issues of Swedish Press are shown below. Swedish Press closely follows the modern trends of Sweden and looks forward to sharing stories of contemporary Sweden in the years ahead. We invite you to advertise or sponsor one or more of the issues for 2020. The targeted themes provide opportunities to reach readers with an open mind and curious mindset. 1 February: Learning Swedish – Who & Why 2 March: Swedish Humour 3 April: Visby – City of Roses 4 May: The Swedish Diaspora 5 June: New Sweden in the US 6 July/August: Sweden heads to the 2020 Summer Olympics 7 September: Allemansrätten – The Freedom to Roam in Sweden 8 October: Winnipeg – Gateway to the West 9 November: Sweden‘s Climate Change Report Card 10 December/January: Gothenburg Turns 400
How do you identify yourself? 4%
6%
24%
52%
14% Swedish – born in Sweden to Swedish parents Half Swedish – one parent Swedish 2nd/3rd generation Swedish – born in North America, parents Swedish Swede by choice – spouse is Swedish Swede by interest – find Sweden interesting and have visited
What purchases are you planning in the next 5 years?
9% Home
2% Vacation Home
47% Car
2% Boat
87% Vacation
24% Electronics