[
]
Swedish Press N Y A
S V E N S K A
P R E S S E N
E S T . 1 9 2 9
What Sweden brings to the world, since 1929
Swedish Press is the world’s leading magazine on all good things Swedish. An authority on design, business, culture and travel since 1929, Swedish Press delivers insightful news and commentary in a visually striking format. With a nod to the past, and a peek to the future, Swedish Press is your go-to source for updates and inspiration from Sweden.
INTERESTING SWEDISH PRESS FACTS Swedish Press brings you Swedish trends and traditions, current affairs, music, food, sports, business and technology news and exclusive interviews with Swedes who are making an impact around the world. Available in both print and digital editions, Swedish Press is published 10 times a year from its headquarters in Vancouver, Canada. Swedish Press has subscribers in every US state and Canadian province and a growing worldwide digital following. All content is original and carefully researched by Swedish Press writers. Regular advertisers include various Swedish and North American corporations and organisations There are almost as many Swedes living outside of Sweden as there are living in Sweden. 80% of Swedish Press content is in English and 20% in Swedish. 47% of Swedish Press readers are comfortable reading Swedish, 21% are learning.
ABOUT OUR READERS
2019 MEDIA KIT EDITORIAL CALENDAR 2019 Swedish Press will be celebrating its 90th anniversary in 2019. To commemorate this special occasion, we invite you to join in the celebration and sponsor one of the issues. Swedish Press closely follows the modern trends of Sweden and looks forward to sharing stories of contemporary Sweden in the years ahead. 1 February: Learning with a Touch of Nobel 2 March: Enchanted Castles of Sweden 3 April: City Highlight – Halmstad, Sweden 4 May: Vikings in Vinland 5 June: Swedish Artists in North America 6 July/August: Commemorative 90-year Edition 7 September: Swedish Pioneers & Entrepreneurs 8 October: Driving Change Through Innovation 9 November: City Highlight – San Francisco 10 December/January: The Gaming Industry of Sweden
Advertisers in Swedish Press will reach a highly educated upper-income readership numbering as many as 20,000 across the printed and digital editions. Of these, 52% are women and 48% are men, 70% of our readers own real estate and the majority of our readers are over 35 years of age. 11 yrs Median subscription length Read most or all of the features 90% Keep magazines a year or longer 66% LATEST READER SURVEY HIGHLIGHTS How do you identify yourself? 4%
6%
24%
52%
14% Swedish – born in Sweden to Swedish parents Half Swedish – one parent Swedish 2nd/3rd generation Swedish – born in North America, parents Swedish Swede by choice – spouse is Swedish Swede by interest – find Sweden interesting and have visited
What purchases are you planning in the next 5 years?
9% Home
2% Vacation Home
47% Car
2% Boat
87% Vacation
24% Electronics
SWEDISH PRESS ADVERTISING RATES 2019 MECHANICAL REQUIREMENTS Litho’d 4 colour process throughout, 32 pages, saddle-stitched. Acceptable digital file formats – Adobe InDesign/Illustrator/Photoshop or High Resolution Press Ready PDF’s (all fonts embedded). Digital files must be accompanied by a colour match proof. Swedish Press will accept no responsibility for content or colour accuracy where no proof has been supplied. Minimum resolution requirements 300 dpi photo scans, 1200 dpi line art.
A
Double Page Spread Non-Bleed Size: W 15” x H 9.3” Trim Size: W 16” x H 10.75” Bleed: 0.125”
D 1/3 Page Vertical Non-Bleed Size: W 2.2” x H 9.3”
C
B Full Page Non-Bleed Size: W 7” x H 9.3” Trim Size: W 8” x H 10.75” Bleed: 0.125”
E
F
1/4 Page Vertical Non-Bleed Size: W 3.4” x H 4.5”
1/2 Page Horizontal Non-Bleed Size: W 7” x H 4.5”
G
1/4 Page Horizontal Non-Bleed Size: W 7” x H 2.2”
1/16 Page Directory Non-Bleed Size: W 1.6” x H 2.2”
CLASSIFIED ADS Place your Classified Ads to buy, sell or advertise a good cause. Rate is 50 cents per word. (Minimum $10 prepaid). COMMISSION 15% commission based on Gross Rates paid to recognized agencies. DEADLINES Generally the 10th of the preceding month, but check for specific monthly adjustments. ONLINE ADVERTISING RATES Five ad placements available: 1 top, 1 bottom and 3 side banners Random rotation (refreshed with each new visit) Link to advertisers website unless otherwise requested. To reserve your ad, email advertise@ SwedishPress.com or call +1 866 882 0088
Ad Sizes 1x 3x 5x 10x $ 3000 $ 2700 $ 2550 $ 2400 Back Cover $ 2500 $ 2250 $ 2125 $ 2000 Inside Front Cover $ 2500 $ 2250 $ 2125 $ 2000 Inside Back Cover $ 3500 $ 3150 $3000 $ 2800 A Double Page Spread $ 2000 $ 1800 $ 1700 $ 1600 B Full Page $ 1000 $ 900 $ 850 $ 800 C 1/2 Page Horizontal $ 800 $ 720 $ 680 $ 640 D 1/3 Page Vertical $ 500 $ 450 $ 425 $ 400 E 1/4 Page Vertical $ 500 $ 450 $ 425 $ 400 F 1/4 Page Horizontal / / $ 140 $ 125 G 1/16 Page Directory All rates in USD
O N L I N E A D V E R T I S I N G R AT E S 2 0 1 9 Name Top Banner Left Sidebar
Size in pixels 865 x 90 120 x 240 120 x 600 Right Sidebar 300 x 250 Bottom Banner 728 x 90 All rates in USD
Rate/month $125 $ 50 $100 $100 $ 75
Rate/3 months $250 $100 $200 $200 $150
Annual rate $625 $250 $500 $500 $375