Seafolly Summer 2016 - Welcome to Broome

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CO N T EN TS

W ELCO M E TO B RO O M E

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B E AC H L I FE

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GIRL NEXT DOOR

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FR ES H E Y ES

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B EH I N D T H E L EN S

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S P E C I A L T H A N KS

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Alena wears Havana Stripe Maillot 10705-066.

Blue skies that stretch forever, warm golden sands and welcoming waves – there’s no place like the Australian beach. We should know, we were founded there in 1975 and have been helping shape unforgettable summer memories ever since.

To this day, Seafolly continues to set the standard for swimwear – both in Australia and abroad – with unparalleled fit and fashionability born out of a love for everything the Australian summer has to offer.

With each new season we welcome you to join us in sharing the spirit of the Australian beach. From simply wearing your Seafolly swimwear to diving headfirst into the Australian beach lifestyle, we know you’ll feel right at home.

Alena wears Havana Stripe Maillot 10705-066.

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BROOME

Bridget wears Ocean Rose Wrap Bralette 30783-040 and Ocean Rose Hipster 40428-040.

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“ S E A F O L LY I S S U C H A N ICONIC AUSTR ALIAN BR AND. IT’S THE PINNACLE FOR A LOT O F AU ST R A L I A N MO D EL S AND I’M JUST SO HAPPY AND H U M B L ED TO B E I N C LU D ED A S P A R T O F T H E FA M I LY. T H I S T R I P H A S B E E N U N FO RG E T TA B L E. ”

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Bridget wears Lola Rae Cold Shoulder Bandeau 30800-010 and Lola Rae Hipster 40437-010.

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BRIDGET

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ALENA

Alena wears Ocean Rose Bustier Bra 30782-040 and Ocean Rose Skirted Hipster 40407-040.

IT’S MY FIRST TIME IN A U S T R A L I A A N D I T ’S J U S T B E E N A M A Z I N G . I T ’S J U S T A GORGEOUS PL ACE, P R O B A B LY O N E O F T H E MOST BEAUTIFUL PL ACES I ’ V E E V E R B E E N T O. ”

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C A B L E B E AC H R ES O RT

GA N T H E AU M E P O I N T

C A B L E B E AC H

R ED D EL L B E AC H

S H EK K I

E CO B E AC H

M A N G ROV E H OT EL

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Bridget wears Caribbean Kool Action Back Tri 30772-038, Caribbean Kool High Waisted Pant 40204-038 and San Diego Sunglasses 1612623.

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Bridget wears Kashmir Stripe Maxi Kaftan 52926-KA. Alena wears Ladder Detail Dress 52931-DR and Fine Stripe Sarong (worn as bandanna) 52936-SG.

RU G G ED, R E M OT E A N D AC H I N G LY B E AU T I FU L, B RO O M E I S H O M E TO O U R S U M M ER 2016 C A M PA I G N .

You fall in love with Broome as soon as your feet hit the ground and you absorb the raw beauty at every turn. The barren red earth caressing the pure white sands, the scorching sun beating down upon a crystal clear, endless ocean – it’s the epitome of what makes the Australian beach so uniquely beautiful.

S T E E P E D I N A R I C H H I S T O R Y, YOU C A N ’ T H ELP B UT FOR M A SPEC I A L, I F N OT SPI R IT UA L, CO N N EC TI O N TO B ROO M E.

It’s why we chose Broome as the backdrop for our Summer 2016 collection. After visiting laid-back Byron Bay to ease us into spring, the vibrancy and intensity of Broome helps us truly celebrate the height of summer.

We’ve had a love affair with Broome ever since we shot Miranda Kerr here in 2007. Almost 10 years on, we return to our favourite slice of paradise – and with Western Australian local Bridget Malcolm on board, we couldn’t feel more at home.

Steeped in a rich history, you can’t help but form a special, if not spiritual, connection to Broome. We were fortunate enough to develop a deeper connection to this land through the exceptional knowledge and passion of Jimmy Edgar and Neil McKenzie, our local Indigenous guides.

Our love and respect for Broome is enormous and we would like to thank and acknowledge the traditional land owners of Broome, the Yawuru people, and pay our respect to past and present elders.

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Bridget wears Seafolly Wrap Front Bandeau 30765-065 and Seafolly Loop Tie Side Hipster 40123-065.

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Bridget wears Active Deep “V” Maillot 10634-058.

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Bridget wears Lola Rae Cold Shoulder Bandeau 30800-010 and Lola Rae Hipster 40437-010.

Alena wears Ocean Rose Bustier Bra 30782-040 and Ocean Rose Skirted Hipster 40407-040.

D U S T Y P I N K S A N D SO F T PA S T E L S M I X E D W I T H PATC H WO R K FLO R A L S – T H E S E M U S T- H AV E B E AC H E S S E N T I A L S M I X RO M A N C E W I T H D R E A M Y N O S TA L G I A TO C R E AT E A R A N G E M A D E F O R E A R LY M O R N I N G D I P S, S P E C TAC U L A R S U N S E T S A N D E V E RY W H E R E I N BETWEEN.

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Left to Right: Ocean Rose Dance Bralette 30791-040, Ocean Rose Athletic Short 40446-040, Fringe Benefits Geo Beach Pack 71085-PK, Sunglasses (from left to right): Monterey 1612619, Tortola 1612621, San Clemente 1612616, San Diego 1612622, Walk About Wanderlust Espadrille 71062-FW, Lola Rae Cold Shoulder Bandeau 30800-010, Lola Rae Hipster 40437-010, Ocean Rose Maillot 10692-040, Ocean Rose Wrap Bralette 30783-040, Ocean Rose Ruched Side Retro 40137-040, Woven Ribbon Hat 71138-HT, Patchwork Floral Kaftan 52899-KA, Ocean Rose Slide Tri 30807-040, Ocean Rose Brazilian 40427-040.

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Bridget wears Kashmir Stripe Maxi Kaftan 52926-KA.

WA R M S A N D, N O C ROW DS, T U RQ U O I S E WAT E R A N D BLUE SKIES – IT’S THE BEST THE AUSTR ALIAN B E AC H H A S TO O FFER .

Although Broome itself is miles from anywhere, it’s a relief to discover that one of Australia’s most famous (and some would say most beautiful) beaches, Cable Beach, is just a short drive from town. This stunning 22km stretch of pristine white sand was named after the telegraph cable laid between Broome and Java in 1889. At one end of the beach lies this cable that connected Australia to the rest of the world for the very first time, at the other you’ll find sets of dinosaur footprints that are over 130 million years old. It serves as a metaphor for Broome itself – a place of striking contrasts.

This is perhaps most evident every evening at sunset, when mystified tourists are greeted with the sight of the famous Cable Beach camel train snaking its way across the cooling sands – a picture-perfect slice of Broome.

Of course, if you’re just after the best the Australian beach has to offer – warm sand, no crowds, blue skies and an even bluer sea – Cable Beach has got you more than covered.

And should you find yourself looking for the perfect Seafolly swimsuit for your Broome escapade, head down to historic Chinatown to local favourite, and our friend Shekki – the swimwear destination in Broome since 2005.

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Alena wears Ladder Detail Dress 52931-DR and Fine Stripe Sarong (worn as bandanna) 52936-SG.

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Alena wears Ladder Detail Dress 52931-DR and Fine Stripe Sarong (worn as bandanna) 52936-SG. Bridget wears Kashmir Stripe Maxi Kaftan 52926-KA.

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“ BROOME IS JUST BEAUTIFUL A N D I T F E E L S S O A U T H E N T I C A L LY AUSTR ALIAN. THE PEOPLE HERE ARE VERY REAL AND THE L A N D SC A P E I S B R E AT H TA K I N G. ”

S H O OT I N G I N B RO O M E F O R B R I D G E T WA S A T RU E H O M E CO M I N G I N E V ERY S EN S E O F T H E WO R D. It was also a welcoming and refreshing change to the fast-paced city life of her current base, New York City. “It’s a lot of energy at all times and there’s not a lot of beaches or moments to just take a second”.

The realness of Broome was instantly both appealing and familiar for Bridget, having grown up in South Fremantle, a beachside suburb of Perth. “It’s right on the water and it’s beautiful, very surfy with a really chilled vibe,”said Bridget of her home town.

For Bridget, there’s no greater feeling than being back on home soil – and Broome truly anchored her back to the Aussie way of life – an active outdoor lifestyle the envy of the rest of the world.

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Bridget wears Kashmir Wrap Front Bandeau 30765-019 and Kashmir Hipster 40054-019.

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FRESH EYES

“ I T’ S SO G R E AT H E R E. I J U S T LOV E TO L I E I N T H E SU N, D R I N K CO CO N U T WAT E R , R E A D M Y B O O K A N D C H I L L O U T. “

A L EN A’S E X P ER I EN C E O F AU S T R A L I A A N D B RO O M E WA S O N E O F CO N S TA N T FI RS TS. A German born model living in NY city, Alena is truly international. It wasn’t until the Seafolly shoot that her travels brought her to Australia. Broome was an impressive introduction.

Being shown around by Bridget was a huge highlight for Alena and she immediately fell in love with the laid-back Australian lifestyle. While not in front of the camera, Alena was enjoying the landscape beachcombing or taking a dip in the clear ocean.

A big fan of natural, healthy living Alena embraced all the Australian beach lifestyle had to offer.

Alena wears Lola Rae Action Back Tri 30772-010 and Lola Rae High Waisted Pant 40436-010.

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“It’s just been amazing. I’ve never seen red sand before, it’s incredible! There’s so many great spots and there are even camels on the beach. I rode one yesterday along the water and it was epic”.

Bridget wears Caribbean Kool Active Bralette 30820-038 and Caribbean Kool 7/8 Legging 60119.

Alena wears Caribbean Kool Laced Bra 30821-066, Caribbean Kool Zipped Up Short 60118 and Caribbean Spliced Sarong (worn as bandanna) 52966-SG.

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Bridget wears Ocean Rose Dance Bralette 30791-040, Ocean Rose 7/8 Legging 60124 and San Clemente Sunglasses 1612616.

A S A N AC T I V E PA RT I C I PA N T I N A H E A LT H Y AU S T R A L I A N L I FES T Y L E, O U R S E A F O L LY WO M A N FEEL S G R E AT A L L T H E WAY FRO M SW I M TO GYM .

The active Australian lifestyle coupled with the searing southern sun and proximity to the coast means that Australian women need active wear that takes them from sand, to sweat, to sunsets with ease. As an extension of our swimwear line, our active wear epitomises this transition in a way that holds true to our focus on fit, function and fashionability.

This was something we witnessed first-hand, as Bridget and Alena embraced the outdoor-centric Australian lifestyle and the beautiful outdoor workout locations on offer in and around Broome. From yoga at sunrise, to an evening run along the soft sand of Cable Beach or rock-hopping across the stunning red sandstone headland of Gantheaume Point, Broome has it all and Seafolly had them covered all the way.

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Bridget wears Active Multi Rouleau Bralette 30815-058 and Ocean Rose 7/8 Legging 60124.

F R O M S A N D, TO S W E AT, TO S U N – O U R A C T I V E W E A R W I L L TA K E YO U T H E R E I N A R A N G E O F E Y E- C ATC H I N G P R I N T S A N D FL AT T E R I N G S T Y L ES W H I C H A R E FA S H I O N A B L E A N D FU N C T I O N A L .

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Left to Right: Lola Rae Action Back Tri 30772-010, Lola Rae High Waisted Pant 40436-010, Sunglasses (top to bottom): San Clemente 1612615, San Diego 1612623, Ocean Rose Dance Bralette 30791-040, Ocean Rose Wrap Bralette 30783-040, Ocean Rose Brazilian 40427-040, Shady Lady Daisy Roll Up Visor 71186-HT, Ocean Rose Maillot 10692-040, Ocean Rose 7/8 Legging 60124, Horizon Luxe Zip Front Bra 30790-015, Horizon Luxe Zipped Up Short 60107, Active Sports Tank 30652-296, Walk About Wanderlust Espadrille 71062-FW, Carried Away Leisure Luxe Rucksack 71202-BG, Fringe Benefits Geo Beach Pack 71085-PK.

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Bridget wears Active Multi Rouleau Bralette 30815-058 and Ocean Rose 7/8 Legging 60124.

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Alena wears Horizon Luxe Active Bralette 30788-050, Horizon Luxe Sheer Mesh Jacket 60105 and Monterey Sunglasses 1612619.

Bridget wears Caribbean Kool Action Back Tri 30772-038, Caribbean Kool High Waisted Pant 40204-038 and San Diego Sunglasses 1612623.

Alena wears Caribbean Kool Sweetheart Bralette 30792-038, Caribbean Kool Hipster Tie Side 40342-038 and Monterey Sunglasses 1612619.

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T H E AU S T R A L I A N B E AC H L I FES T Y L E I S N OT A B O U T B EI N G A N O B S ERV ER – I T’S A B O U T J U M P I N G I N .

We’ve been making swimwear for over 40 years and we measure our success by not only how good you look in our pieces, but how good you feel in them too. We know that everyone has a different approach and appreciation for summer. You can take comfort in the knowledge that no matter what your lifestyle, your age or your body type, Seafolly is committed to quality designs and materials that ensure not only great fashion, but a great fit for every woman who hits the beach.

Alena wears Active Halter 30645-058 and Active Split Band Hipster 40357-058.

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Bridget wears Ocean Rose Wrap Bralette 30783-040 and Ocean Rose Hipster 40428-040.

Alena wears Cutwork Maxi Kaftan 52892-KA.

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Bridget wears Gypsy Summer Slide Tri 30694-701, Gypsy Summer Tie Side Brazilian 40385-701 and Kashmir Stripe Sarong 52963-SG.

T H E S H EER OV ERW H EL M I N G S C A L E O F AU S T R A L I A I S U N AVO I DA B L E W H EN YO U V I S I T B RO O M E.

WITH WILD AND UNIQUE SURROUNDINGS, ECO BEACH RESORT COMBINES RUGGED BEAUTY WITH A TO U C H O F L U X U R Y.

Should you want to venture out into the endless horizon, a little over an hour outside Broome you’ll happen upon Eco Beach Resort – where incredible natural beauty sits comfortably with luxury accommodation. The resort embraces its wild and unique natural surrounds and offers a laid-back Australian glamping experience to match the locale – with an over one-kilometre stretch of eco tents connected by elevated, wooden boardwalks.

Our final secret shoot location was only accessible via 4WD along the beachfront from Eco Beach. And once the girls and the team started to shoot, Jimmy and the Eco beach guides began to fish, producing mud crab after mud crab from a landscape that appeared to have more in common with a desert than a creek.

Proving yet again there’s no substitute for local knowledge!

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Alena wears Caribbean Chevron Kaftan 52916-KA, Gypsy Summer Slide Tri 30694-701 and Gypsy Summer Tie Side Brazilian 40385-701

C H A M B R AY D E N I M , I N T R I C AT E FLO R A L P R I N T S, H A N D - S T I TC H E D C RO C H E T W I T H B E A D E D D E TA I L I N G – O U R 70 ’ S I N S P I R E D B E AC H R A N G E TA K ES T H E B ES T O F T H E D EC A D E A N D T W I S T S I T W I T H A TO U C H O F I SL A N D L I V I N G.

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Left to Right: Gypsy Summer Slide Tri 30694-701, Gypsy Summer Tie Side Brazilian 40385-701, Shady Lady Shipwreck Hat 71067-HT, Caribbean Kool Action Back Tri 30772-038, Sunglasses (top to bottom): Monterey 1612619, Tortola 1612621, Caribbean Kool High Waisted Pant 40204-038, Shady Lady Daisy Roll Up Visor 71186-HT, Caribbean Kool Maillot 10691-038, Chambray Playsuit 52909-PS, Caribbean Kool Active Bralette 30820-038, Caribbean Kool Zipped Up Short 60118, Fringe Benefits Folk Blanket and Bag 71198-TL, Caribbean Ditsy Floral Skort 52915-SH, Accessorize Me Caribbean Kool Beach Pillow 71219.

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Bridget wears Nouveau Floral Playsuit 52898-PS. Alena wears Caribbean Kool Playsuit 52977-PS.

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S I M O N U P TO N, O U R H O M E - G ROW N, WO R L D - FA M O U S PH OTO G R A PH ER B EH I N D T H E S E A F O L LY S U M M ER C A M PA I G N, H A S A S P E C I A L CO N N E C T I O N W I T H B RO O M E. Since being awestruck by the area’s natural beauty for the first time over 10 years ago, he’s continued to return again and again bringing friends and family alike to share in his wonder.

His deep affection for the place and his connection with the local community was evident as soon we arrived.

“ T H E L I G H T, T H E C L E A R B L U E SKIES AND WAR M TEMPS, TH E W H O LE C A M PA I G N S H O OT R E A L LY W A S A PER FEC T SCEN A R I O. “ – SIMON

“When Seafolly approached me this year to come on board and photograph their campaign I jumped at the opportunity.

Broome is not only one of my favourite places to visit but also a place that holds very fond memories of not only previous work assignments, but of some of my most treasured family holidays.

With its unique environment and landscapes it really is every photographers dream location.”

This ‘love affair’ extended across the entire crew and made the sunrise to sunset hours not only bearable but beautiful to share.

From catching crabs to spotting kangaroos between shots, the whole experience was one we’ll cherish forever.

We extend our most heartfelt thanks to the beautiful and welcoming people of Broome. You made our experience truly unforgettable.

Until we meet again...

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Bridget wears Lola Rae Cold Shoulder Bandeau 30800-010 and Lola Rae Hipster 40437-010.

Alena wears Ocean Rose Bustier Bra 30782-040, Ocean Rose Skirted Hipster 40407-040 and San Diego Sunglasses 1612623.

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“ W E E X T E N D O U R M O S T H E A R T FE LT T H A N K S TO TH E B E AU TI FU L A N D W ELCO M I N G PEO PL E O F B ROO M E. YO U M A D E O U R E X PER I EN C E

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T R U LY U N F O R G E T T A B L E .”

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S P E C I A L T H A N KS

CREW

LO C A L S

Alena Blohm @alenablohm

Eco Beach Resort & Staff @ramadaecobeachresort

Bridget Malcolm @bridgetmalcolm

Neil McKenzie and Jimmy Edgar of the Yawuru people

DeRepublica derepublica.com.au

Red Sun Camels @redsuncamels

Simon Upton @simonuptonpics

Shekki @shekkibroome

Ming Nomchong @ming_nomchong_photo

The Mangrove Hotel @mangrovehotel

Neryl Walker @nerylwalker

J E W EL L ER Y Amaleia www.amaleia.com

By Charlotte www.bycharlotte.com @bycharlotte_ Chan Luu www.chanluu.com @chanluuofficial Pushmataaha www.pushmataaha.com @pushmataaha

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