Swoop Magazine Spring 2012

edition

Guys

2012 top

surf

photographer

aaron chang

sporting events

open your eyes wild eyes production

Swoop Girl

Amy Maurer

seattle genetics

a cure for cancer?

Exporting

issue

021

Southern California to the World

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PHOTO: D’ANGELO

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table of contents

12 la galaxy: beckham and beyond

by Jeff Nisen & Alex Curry

24 swoopin’ it up in new orleans

by Alex Curry

26 swoop girl: amy maurer

by Will Hocker photos by Heather Gildroy

32 2012 top sporting events

34 surf photography wizard:

aaron chang

by Michael Richmond

42 wild eyes productions opens your eyes

by Alana Trevino Itaya

48 A Cure for cancer? seattle genetics uses the science of specificity

by Alana Trevino Itaya

50 You should have been there!: hawaii pipline edition

•

by Jeff Nisen

54 Urban hippie photos by Heather Gildroy

62 swoop guy: ian thorley

by Alana Trevino Itaya photos by Jim Jordan

68 Swoop Action Girl: Jenna Hannon

by Alana Trevino Itaya photos by Jim Jordan

70 coolest emerging sports according to SWOOP ACTION GIRL JENNA HANNON

by Will Hocker

74 5 so-cal studs in action photos by Michael Brager

80 america’s next top model all-star: alexandria everett

by Alana Trevino Itaya photos by Heather Gildroy

90 in the face of adversity: next step fitness

by Alana Trevino Itaya photographer HEATHER GILDROY model ALEXANDRIA EVERETT tank MYVL skirt THE FURIES Hair & Makeup GIOVANNA AVILA stylist BLAIRE BABYAK - GRAFFITI BEACH STYLING TEAM

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SCOTT BAILEY

team

tea

Founder  &  Publisher

* % &% # # & % SCOTT BAILEY outdoors and love for na Founder  &  Publishera fashion photographer,

F oBranding  Consultant u n de r & p u bl i s h e r

team

scott bailey MELANIE MICHAUD

s

melanie michaud Founder  &  Publisher

AMY MAURER

•

amy maurer

Executive  Assitant

m an ag i n g e di t oSCOTT r BAILEY

team

Founder  &  Publisher

t

PHOTOGRAPHER SWOOP  GIRLS  COVER, HOMETOWN MELANIE MICHAUD KATOWICE,  POLAND Branding  Consultant MAGDALENAWOSINSK PLAYLIST IN  TRANCE  -  THE  SCO TRIP  -ELECTRIC  WIZAR

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magdalena w

MELANIE MICHAUDAMY MAURER Branding  Consultant

paul dyer

c r e at i ve c o n s u lt an t Branding  Consultant

Creative  Director

Executive  Assitant

marybeth hand t

cr ea t ive d irec t o r

AMY MAURER

Executive  Assitant

CARLY HEBERT Creative  Director

delanie burke

HOMET HUNTI ma TEDEM PHOT PLAYL SWOO PHOTOGRAPHER I Â NEVE HOME BEACH Â CRUSH MEYER KATO

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carly Hebert

CARLY HEBERTMELANIE MICHAUDAMY MAURER

CARLY

Creative  Director PLAYLIST Trave shoot magdalena wosinsk SEA  OF  HEARTBREAK Â

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PHOTOGRAPHER Partner BEACH Â CRUSH

as s i s t an t c r e at i ve di r e c t o r Creative  Director

will hocker

CARLY HEBERT Creative  Director

a s s i s t an t e di t o r

Creative  Director TED WILLIAMS Â

CONTACT US AT Partner

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RICHARD SWIFT

WRITER

* %# $ FLIP  N’  OUT bet HOMETOWN STYL richard swift RICHARD SWIFT LOS  ANGELES,  CA BEAC Partner GROWCLOTHINGBRAND.COM HOME PLAYLIST VENT THE  BLACK  KEYS  -  CHOP  AND  CHAN BETT STYLIST AMES  TAYLOR-  AINT  NO  SUNSHINE PLAY CUT  C BEACH  CRUSH,  BABYLO

bettina bati

contributors

vanessa d’amico w r it e r

michael richmond

onebook tree, stampbox

whitney blispinghoff

wr i te r

write r

aaron chang

ROK, DR. GOULD, SHARKS COVE, 12 + HIGHLAND, TRIM

alana trevino itaya w r it e r

alex curry & jeff nisen wr i te r s

esther kim d e s ig n e r NEXT STEP, WILD EYES

•

LA GALAXY ALEX - NEW ORLEANS JEFF - PIPELINE

SWOOP GUY, JENNA HANNON, ALEXANDRIA EVERETT, NEXT STEP, WILD EYES, A CURE FOR CANCER

amanda williams w r it e r

heather gildroy

AREA 44

giovanna avila

p h o to g r a p h e r

h a ir & m a ke u p

SWOOP GIRL, URBAN HIPPIE, GUY’S COVER, ALEXANDRIA EVERETT

URBAN HIPPIE, IAN THORLEY, JENNA HANNON, GIRL’S COVER, GUY’S COVER, ALEXANDRIA EVERETT

jim jordan photographer

gabriella widgerow designer LA GALAXY, 2012 SPORTING EVENTS

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guys cover

gIRLs cover

photographer HEATHER GILDROY model AMY MAURER suit CALAVERA Hair & Makeup GIOVANNA AVILA

photographer JIM JORDAN models JENNA HANNON & IAN THORLEY clothing CROP TOP MYVL, HAT & TANK NEFF Hair & Makeup GIOVANNA AVILA

swoopmagazine.com

IAN THORLEY, JENNA HANNON, GIRL’S COVER

blaire babyak s ty lis t URBAN HIPPIE, IAN THORLEY, JENNA HANNON, GIRL’S COVER, ALEXANDRIA EVERETT

masthead

founder and publisher scott bailey

managing partners

richard swift, ted williams, brad harrison and nik belcevich

attorney

law offices of turner and cavan

creative director marybeth hand

expert consultants

•

melanie michaud, carly hebert

contributing writers

alana trevino itaya, vanessa d’amico, michael richmond, amanda williams, amy maurer, will hocker, alex curry, jeff nisen, whitney blispinghoff

contributing designers

carly hebert, mary hand, gabriella widgerow, delanie burke, esther kim

cover photography

guys cover by heather gildroy / gIRLS cover by jim jordan

contributing photographers

heather gildroy, jim jordan, ben birk, zachary tristen, ricky lesser, aaron chang, jason tackitt, laura copeland, robert mora, jana cruder, michael brager, JOSE G. PEREZ, NELSON SHEN

hair and makeup giovanna avila

fashion

blaire babyak graffiti beach styling team - graffitibeach.org

photographer JIM JORDAN model JENNA HANNON suit LIMEADE CALIFORNIA Hair & Makeup GIOVANNA AVILA

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Available at:

Graffiti Beach Hiptique Mind Body Manhattan Pink Laundry Sasha

islaystudio.com

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action swoop

Beckham Beyond

The Future of the galaxy

written by Jeff Nisen and Alex Curry

photos by Robert Mora/LAGalaxy.com

Since their acquisition of David Beckham in 2007, the Los Angeles

Galaxy have undoubtedly made themselves a force to be reckoned

with in the world of American Soccer. While Beckham is not the only factor for the Galaxy’s success, he is certainly the catalyst that led to real results in a very tangible way. Beckham’s commanding presence on the field as a player and leader, combined with extensive media attention, have generated revenue and sparked the interest of soccer fans across the country. As far as championships are concerned, however, it takes more than just one phenomenal athlete to take home the MLS Cup. Let’s fast forward to 2009 when the Galaxy made their next big move by drafting Omar Gonzalez and AJ DeLaGarza, a dominant defensive duo who played champ onship soccer together at the University of Maryland. The addition of these strong defenders almost perfectly represents the phrase “defense wins championships”, as the LA Galaxy made their way to the MLS Cup that same year. Even though the team ended up losing in shoot outs, Omar Gonzalez was awarded the prestigious Rookie of the Year award and proved that the Galaxy had added yet another star to their already impressive roster, bringing their squad from worst defensive team to best defensive team in just one season.

With the team solidified, it seemed only a matter of time until they would take home the MLS Cup, and in 2011 they did exactly that. Having built the most expensive and talented roster in MLS history, the team truly got their money’s worth thanks to the three highest payed players. David Beckham’s perfect assists, Landon Donovan’s goals in each of the final three playoff games, and Robbie Keane’s constant offensive threat made the Galaxy the ultimate dream team.

Their incredible offense and rock solid defense earned Donovan the MVP award and Gonzalez the defensive player of the year award.

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Guys

It was Donovan who scored the only goal of the final game, but the way it was scored was right on par with the play that was seen all season. In the 72nd minute with the sold out crowd on their feet, Beckham headed the ball to Keane who slipped it to Donovan to score the winning goal. The power trio’s show stopping goal demonstrated yet another phenomenal play to add to their dominant season, which was quite possibly the greatest season in MLS club history. The team finished with the second best record in league history during the regular season, and then went undefeated through the playoffs making it no surprise that they took home the MLS Cup. “They’ve been the best in the league from day one to now. They are a deserving champion,” says Houston coach Dominic Kinnear.

It was not, however, just these star players who carried the Galaxy to victory. Coach Bruce Arena has developed a super team far beyond the starting eleven. When asked his secret Arena answers, “The secret is that they are all good players, and they play together as a team.” Beckham adds, “We’re lucky to have the players we got on our team because every one of them were exceptional this year. It wasn’t about our starting eleven tonight. It was about every one of our players because everyone contributes.”

With the 2012 season on everyone’s mind, the big question is whether or not the now free agent David Beckham will return to LA. “David’s a champion,” Says Arena, the first coach to win three MLS titles, “I’ve been around great athletes and competitors in my life in different sports, and this guy is as good as it comes. He has an unbelievable desire to win. He’s a great teammate. He’s a great person. I’m so happy for him. He’s done it all now - in every country he’s been in.”

Although the thirty-six-year-old global icon insists that he hasn’t decided where he’ll play next year, the Galaxy and their fans are praying that Beckham will return for at least one more season.

“I’ve said before, I need to sit back and relax and enjoy this moment, then I’ll figure out what I’m going to do next year. I might talk in past tense sometimes, but that doesn’t mean I’m leaving.

It’s been an amazing five years,” says Beckham.

However next year pans out, there is no denying that 2011 was an outstanding season for the Los Angeles Galaxy. Donovan sums it all up when referencing his game winning goal, “The actual goal doesn’t mean a whole lot to me. I, for the last month have been, like the rest of these guys have been, so determined to win. I didn’t care who scored. I just wanted the ball go in. I mean that full heartedly. Winning feels so good. The goals come and go, but the moment is what I will remember.”

swoopmagazine.com

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contact

swoop phone 949-306-3261

email info@onebooktree.com

online onebooktree.com

local

∕∕∕

by vanessa d’amico photos provided by onebooktree

onebooktree

Leading the way in both environmental and economic working small businesses, Onebooktree is an up and coming company that designs “modular display structures for stores, boutiques, and events.” The company makes products, displays, and furniture from reclaimed material that is locally sourced in order to lessen Los Angeles’s waste stream. Their motto is “Don’t just make the difference. Live it.” This is truly what they strive to do.

The history of Onebooktree is inspiring for any arts student looking to get their start in the competitive city of L.A. Devin, the Chief of Product Design was a starving student at Otis college of Art and Design. For a school project, he designed a bench out of old unused books.

This became known as the Onebooktree “bookbench.”

This small design and resulting creation led to the love of repurposing and refashioning in the name of art and functionality. Bobby Lauterjung, Chief of Business

quote



Development states, “The possibilities of building with reclaimed materials are endless. I guess you could say that Onebooktree literally started from scrap.”

For the future, Lauterjung states, “We are focused on putting together the most interactive, sustainable, and modular furnishings that we can. We’re having a blast and letting things come together with time. We pride ourselves on offering the best quality possible to our customers and never want to compromise that by rushing things out too quickly.” However, with one look at their pieces, customers will be pressuring them to pick up the pace. Their pieces are beautiful, sustainable, and unique. They are currently working on setting up a showroom to display their modular pieces and sustainable furniture.

The reason Onebooktree seems to be so incredibly successful comes from the dedication and hard work put into the company. “We truly love what we do. We actually

get to live the difference. The Onebooktree house is fully functional with our own live and work space furnishings,” says Lauterjung. Everything they do is in an effort to keep their city clean.

Handcrafted individually, the products are of high quality and incredibly functional whether it is at home or in the work place. Lauterjung states, “As a company we are growing, refining the development of our product,” while also saving the planet, one reconstructed piece of livable art at a time. Their mission and purpose is constantly expressed in their items. This is truly a fun loving group of people that is dedicated to their work and enjoys what they do. As Lauterjung asks, “Have YOU ever made sawdust snow angels?”

This is truly a fun loving group of people that is dedicated to their work and enjoys what they do. swoopmagazine.com

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contact

swoop phone 310.491.8113

address 401 E. El Segundo Blvd.

El Segundo, CA 90245

online area44.com

local

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by amanda williams photos provided by a.r.e.a. 44

A.r.e.A. 44

restricted for the workout crowd who likes to have fun and get in really good shape!

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‘Aggressive, Resistance, Exercise, Association’ This is the motto the trainers follow and pass on to their clients. swoopmagazine.com

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Beach luxury homes p r e s e n t e d

SOLD in 10 days!

b y

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realtor // DRE# 01867363 nick.schneider@southbaybrokers.com

Direct (310) 809-4875

contact

swoop phone 310.798.4765

address 1200 Hermosa Ave Hermosa Beach, CA 90245

online roksushikitchen.com

local

∕∕∕

by whitney bisplinghoff photos provided by ROK sushi kitchen

ROK

Sushi Kitchen

Located in the heart of Hermosa Beach sits an 89 year old building. Gutted from the studs down, this community treasure has been reinvented and is now home to ROK Sushi Kitchen. Serving some of the most tasteful sushi around, along with providing a variety of cooked fish, chicken and beef, ROK proudly breaks the boundaries of your traditional sushi restaurant. Impress a dinner date and call to reserve one of the many tables they have without having to worry if your date eats raw fish or not. Their large space is welcoming and fits perfectly into the small town of Hermosa, providing a comfortable atmosphere for beach-goers as well as fine-diners. This leaves you with no option but to treat yourself to an upscale dining experience without having to worry about changing out of your flip-flops.

Start yourself off with their mouth-watering miso soup and edamame while you drool over their extensive list of sushi rolls. Each roll is carefully hand-made to perfection

quote



by expert chefs, providing a unique and flavorful taste that ROK Sushi Kitchen proudly stands by. ROK’s full service bar offers numerous ways to rinse down your favorite entree. Gulp down a sake bomb, or stick to their drink menu and choose from a number of martinis and cocktails. Their mixologists use the juices of freshsqueezed fruits and vegetables to make the drinks just as fresh as the meal in front of you.

Make sure to join them for Happy Hour! Happiness is served Monday through Saturday from 4:30pm to 6:30pm, and “Late Night” on Sundays from 9pm to close. Score awesome deals on their beer, sake, wine, appetizers and a variety of rolls. ROK’s Happy Hour will leave you and your wallet feeling happy and full! They also have new specials you’ve got to try! Make moves on Margarita Monday when margaritas are only $5 each.

Participate in Sake Tuesday and enjoy half off two select bottles of sake. Wind down on Wine Wednesday when

bottles are half off, and think about coming in on Thirsty Thursday to try five of their specialty martinis for just $6. ROK now offers delivery service, bringing kitchen favorites and fresh fish straight to your door.

“Keeping it fresh” on the Hermosa Pier has made this newbie a popular choice in the South Bay restaurant scene. Their obvious desire to please each guest will leave you with no option but to spread the word and keep you coming back for more! It is nice to see that ROK Sushi Kitchen has found a permanent home in Hermosa. ROK welcomes us all to be a part of their family.

ROK proudly breaks the boundaries of your traditional sushi restaurant. swoopmagazine.com

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events

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HOST ash durrani

RUNWAY diNeila Brazil Calavera Smack Sportswear Tekno Doll Ani Bikinis KORE Private Arts Molly B

PERFORMANCES Lou Lou Malibu Jamie Scoles (Nylon Pink)

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BY Graffiti Beach Lzzr Jewelry YGS vision Tahiti Swell Vito&Giac

Charity Falling Whistles

sponsors Stampbox Photobooth Clean Screenprinting Tahiti Swell Fortress Eyewear

HAIR & MAKEUP Giovanna Avila Lorraine Rodriguez Kassandra Hawkins Erin Alba Odessa Salvador Jeremiah Page Jennifer Baker Jenny Calderon

COORDINATORS GRAFFITI BEACH TREND TEAM Gia Gagliardino Krista West

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THE COLONY photos by JOSE G. PEREZ and NELSON SHEN

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contact

swoop phone 310.545.2683

address 309 Manhattan Beach Blvd. Manhattan Beach, CA 90266

online sharkscovebeach.net

local

∕∕∕

by whitney bisplinghoff photos by zachary tristen

Sharks cove

Sports Bar & Restaurant ** If you are a city employee, developer, or a realtor Sharks Cove would like you to enjoy 25% off on your meal!

by TKTKTK photography by TKTKTKTK

quote



Sharks Cove is located in the heart of Manhattan Beach, making it a local favorite. swoopmagazine.com

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excursions

swoop

swoopin’ it up swoop sponsors the bcs national championship vip party

stacy anderson

richard swift, luke forstmann, ted williams

B

ouncing from one “L.A.” to the next, SWOOP Magazine packed up and headed to the Big Easy. For those who have ventured to the magical city of New Orleans, you understand and appreciate this crazy town. Before embarking on our adventure I had only heard stories of the great Crescent City, but after that weekend I have now become the storyteller.

Aside from hosting the biggest college football game in the country, this city bleeds with love for music, French culture, architecture, food, huge slushy drinks, voodoo and most importantly, team spirit. Football fans save up all year to attend the BCS championship game, and they do not let one second of their time go to waste as they party in the streets, wearing face paint and uniforms.

alex curry

stacy anderson

Even though the BCS Championship didn’t start until Monday, the parties and tailgates were already underway upon our arrival Saturday evening. Sitting in stand-still traffic only minutes from our hotel, we quickly learned that we had arrived one hour before the Saints kick off.

Every corner of downtown had turned into a raging tailgate with people singing and drinking in the streets. If there was an empty lot it was filled with tents, BBQ’s and beer, ready for the game to start.

When we finally arrived at our hotel, we discovered that it was basically located on top of the Super Dome, which explained the high-density traffic as the Saints game began. Once we settled in and looked out our windows at the amazing view, we realized just how lucky we were to be in the company of the boys of Point Capital, (Ted Williams, Luke Forstmann, Richard Swift, Kevin O’Connor, Tony Felice and Todd Olson) who showed us how to live the New Orleans life in style. Most of the Point Capital guys are West Point Graduates and the entire company donates 10% of their monthly earnings to different Veteran non-profits. They even flew out wounded Army Vets so they could enjoy the weekend with us.

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alex curry

swoop

excursions

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in new orleans edition

Guys

the point capital crew

greg mcelroy

This street was wild, but after four hours of the best people watching in history, it was back to get ready for our main event. SWOOP Magazine, Zaah Technology, 21st Street Games, and Range Rover had the privilege of sponsoring the hottest pre-game event in town, ‘The Crystal Ball’ presented by Player Grid. With the combined power of IMG’S Luke Forstmann and Jeremy Benton’s ‘Rock The Night’, The Crystal Ball pre-game event was a star-studded, bootypoppin’ success! Mardi Gras World’s 30,000 square foot warehouse was transformed into a high-end hot spot. Our personal favorite wing of the warehouse was filled with giant cartoon Mardi Gras floats.

ted williams

scott bailey

staton dubuis

Game day was upon us and the town was screaming with rivalry. Crimson, yellow & purple bled through the roads, especially on Bourbon Street. This legendary stretch of constant entertainment lived up to its crazy reputation. Walking through the French Quarter was near impossible as die-hard fans chanted their school songs while live drum lines danced in the streets. If you didn’t have a hurricane in your hand or beads thrown around your neck, you might as well have been wearing a dunce cap.

After our extended photo shoot with the floats, SWOOP Magazine and Blaze Modelz rocked the Red Carpet alongside some of footballs greatest stars such as Mark Ingram, Greg McElroy, Marcell Dareus, Patrick Peterson, Jeff Charleston, Josh Jasper, Justin Vincent, Brennen White & Kelvin Sheppard. The event was spectacular, not a single detail went unnoticed as we danced the night away with DJ Yancy & Shady Records artist Yelawolf.

The night was a huge success, but unfortunately the same could not be said for the BCS game as Alabama rolled over LSU crushing the Tigers 21-0. LSU fans fled the stadium, bars, and streets far before the end of the game. SWOOP Magazine, along with the boys of Point Capital, however, were still living it up and enjoying all of the fruits of one of the most amazing cities in the country.

Thank you to Teddy, Luke, Swifty, Kevin, Tony, JB, Todd and Joe for showing us a fabulous weekend in the shining star that is New Orleans.

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Guys

amy maurer

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Amy Maurer grew up in New England, but deep down she’s always been a beach girl at heart. That’s why she decided to embrace who she is and make a life for herself here in Southern California. Amy brings that same enthusiasm to every aspect of her life: from breaking volleyball records in college to sailing to the Great Barrier Reef in Australia, she’s always up for any adventure or challenge that comes her way. written by Will Hocker photo by Heather Gildroy hair/makeup by Giovanna Avila

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girl swoop

shorts by 8000 nerves

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swoop

Don’t let her many amazing experiences and accomplishments fool you though, Amy’s as down to earth and as real of a person as they come, choosing to let the spotlight come to her instead of seeking it out herself. Although, we wouldn’t blame her at all if she did, because no matter what she aspires to do in her life, Amy brings along her unique combination of brains, beauty, and modesty wherever she goes.

suit by Boys + Arrows

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hometown Madbury, New Hampshire birthday and sign October 5th, Libra What’s it like growing up in New Hampshire?

I was lucky enough to grow up in the Seacoast area of New Hampshire, it’s a beautiful area and it will always be home to me. Winters are long and brutal in New England and I don’t ski or snowboard, so that made it tough. I spent my winters indoors playing basketball and volleyball.

What made you want to come to Los Angeles?

The beach! I’ve always been a beach bum so I knew New England wasn’t for me. I tried Florida for a while but it gets too hot there so Southern California was the next stop. I’m not a city girl though, I tend to stay in the ‘South Bay bubble’ and rarely go into LA. How long have you lived here?

I just passed my two year mark in mid-January.

What is favorite thing about living in California? Least favorite?

The weather! I definitely miss fall in New England but I can’t complain about having 80 degree weather in January! I love being able to go to the beach all year. My least favorite thing is being so far from my family and all of my friends back on the East coast. Family is the most important thing in the world to me and it can get to be really hard sometimes.

How did you get discovered?

I wouldn’t exactly say I’ve been discovered but I guess how I got my start in modeling was that I was locking up my bike on the Hermosa pier and SWOOP owner Scott Bailey asked me if I’d heard of the magazine.

What do you like most about modeling?

I love getting my hair and makeup done, and having other people dress me, it sounds silly but it’s relaxing. My favorite part is the adrenaline rush you get walking down the runway.

Describe yourself in three words: Athletic, sarcastic, and I get told I’m weird on a daily basis, but I’d rather be weird than boring!

What drives you?

I just want to be happy. I think that everyone should do whatever it is that makes them happy, because if you aren’t happy then what’s the point?

If you had to eat one food for the rest of your life, what would it be?

Broccoli! I know that’s weird but its true!

Where do you see yourself living in 5 years, and what would you like to be doing?

I would love to still be in Southern California, hopefully doing something that I love, whether it’s modeling or something else. I think I would enjoy working in sports marketing or working for a magazine.

What are your favorite ways to stay active?

I love going for runs along the strand, watching the ocean while running is so relaxing. Playing beach volleyball is also fun, and it’s such a good workout!

What are your favorite sports teams?

I am a New England girl so I love the Red Sox, Celtics and Patriots!

Do you have a boyfriend?

No, I’ve never had much luck with relationships… timing and I haven’t figured out how to get along quite yet. It seems like it’s always the wrong guy at the right time or the right guy at the wrong time. It’s bound to line up one of these days.

What are your favorite bands?

I absolutely love Fleetwood Mac, Lady Antebellum, The Zac Brown Band, Mumford and Sons, Sugarland, and Tom Petty.

What is one country you would love to visit but haven’t yet?

Greece is next on my list! I would love to visit all of Europe, both of my siblings studied abroad there and I’m wicked jealous. I also have a random desire to go to Turks and Caicos, I have no idea where it originated but it’s been a dream of mine for a while now.

swoop

girl

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Favorite quote

suit by Boys + Arrows

edition

Guys

The world’s a playground.

You know that when you’re a kid but somewhere along the way everyone forgets it.

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Guys

Absolutely, photography is a very personal and intimate thing, what you choose to look at, what you choose to focus on and what you choose to capture reveals a lot about whoever is taking the pictures.

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Shreddin’ Threads edition

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global

swoop

open your eyes

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witten by alana trevino itaya photos provided by wild eyes productions

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global

edition

Guys

Images flash before your startled eyes. Flash. Flash.

Flash. Afghanistan, Pakistan, Brazil, Jordan, Yemen.

Flash. Flash. Flash. AK-47s, helicopters, a call to prayer, a blood soaked back, a car bomb, and the eyes of a young boy that has seen too much. These images, taken from the opening of The Wild Eyes Productions website, only scratch the surface of the intense footage this team has taken all over the world.

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David Keane, an independent producer, along with a combat cameraman friend, decided to start Wild Eyes Productions 11 years ago in Hermosa Beach. He soon convinced his wife Arcadia to join the team, and they now have 8 staff members. Their focus is documentary style realism or narrative non-fiction, and they have recently taken on the 3D market as well. From the deserts of Saudi Arabia to the tribes of Papa New Guinea, The Wild Eyes production team returns to play volleyball on the Southern Californian beaches that they call home.

A normal day at a Hollywood production company might include a latte delivered by an assistant, a couple of conference calls, and lunch at Katsuya.

At Wild Eyes the groundwork is being laid before the plane is even on approach. Insurance is procured for emergency evacuation, death and dismemberment, and kidnapping and ransom. “David wore a flak jacket the last time he went over there,” says Arcadia. Their team has been to over 50 countries on 6 continents. They have connections

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global swoop

all over the world that ensure access to places and people the average person will never have the chance to see or meet. They interviewed Osama Bin Laden’s brother-inlaw long before CNN did. They have a worldwide group of “fixers” - international producers/journalists - that help facilitate getting in and out of a country and getting the footage they need. Once they arrive and meet the “fixer”, time is of the essence. “I have to hit the ground running. There is always a limited amount of time to get the coverage you need and want, and some countries, say in the Middle East, require that you have tea and go around meeting people before you can even begin to work,” says Keane. Once working precautions are made, safety is paramount. “You want to come back alive and with the footage. Sometimes when you are too risky of a journalist, then you don’t come home. And that’s the problem with going into some of these places with some of these events that are occurring. They are very volatile - civil wars, ethnic cleansing, the Taliban - these people have missions in those countries. They do what they need to do,” says Arcadia.

When something horrific, terrifying, or upsetting in life occurs, the need to close your eyes and turn away is strong.

Wild Eyes Productions challenges you to open your eyes, immerses you in cultures that you may never have known existed, and provides you with an experience that will forever sear your consciousness.

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contact

swoop phone 310.396.3330

address 1424 Abbot Kinney Blvd.

Venice, CA 90291

online venicetrim.com

local

∕∕∕

by whitney bisplinghoff photos by zachary tristen

trim.

hair. art. more.

quote



Located in the heart of Venice sits trim, a trendy full-service hair salon. swoopmagazine.com

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swoop

local

Chef Matt Learn more about Chef Matt and all of his creations at www.chefmatt.com

Photo by Jana Cruder Photography

quote

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

A good dish has lots of flavor, like how a good song has a catchy chord progression.

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contact

swoop phone 310.710.7623

email matt@chefmatt.com

online chefmatt.com

local

∕∕∕

by will hocker photos jana cruder photography

Black Cod, Radish Salad, Soybean Sofrito, and Soy Orange Glaze

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focus

swoop

A CURE FOR CANCER?

T h e

s c i e n c e

o f

Specificity Written by Alana Trevino Itaya photos provided by seattle genetics

There are a few phrases in our culture that are thrown around with reckless abandon. Phrases that include “Curing Cancer”, “Fixing the Ozone Layer”, and “World Peace”. We assume discoveries are being made. We expect advances. They are abstract concepts and we assume someone, somewhere is working on them, and at some point, on some day, all will be magically solved.

Ultimately we lose sight of the people who are working to make these phrases a reality - amazing individuals who have dedicated their lives towards improving life.

In the Pacific Northwest, at a company called Seattle Genetics, Dr. Eric Sievers and a team of scientists and doctors are actively making advances towards finding alternative treatments for cancer. Up until this point, Hodgkin lymphoma could only be treated with chemotherapy and radiation. Now there is a drug called Adcetris.

In order to understand the groundbreaking advancement that Adcetris is, it is important to understand what it is treating. Currently there are about 9,200 Americans a year that are diagnosed with Hodgkin Lymphoma and 3,000 a year with Anaplastic Large Cell Lymphoma (ALCL). We are losing more than 1,300 people a year to Hodgkin lymphoma alone.

Dr. Sievers explains, “Cancer is the worst thing that can happen to a cell in our body, not a cell’s death. Cancer is the shadow side of natural selection and evolution.

Remarkably, both are enabled by DNA mutations that change the way our cells work. For instance, beautifully optimal DNA mutations over millennia gave humans opposable thumbs and the ability to see, hear, and move about our world. Unfortunately, some DNA mutations work against us and allow a cell to constantly divide without respect to neighboring cells, and grow where these cells are not supposed to be, causing colon cells to grow in the brain, for example. This is cancer.”

Where chemotherapy kills off all cells that divide quickly, even the necessary normal ones, Adcetris treats cancer through the science of specificity. It delivers an anticancer drug directly to cancer cells through the use of antibodies. Antibodies exist in virtually every animal on the planet. Adcetris uses a specific antibody to deliver a poison very selectively to treat the cancer. With this step the chemists at Seattle Genetics began to “build on a beautifully evolved protein—the antibody

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Dr. Eric Sievers grew up in Boulder, Colorado. He decided to become a chemist early on, to follow in his father’s footsteps. Upon reflection of his love of both science and people, he altered his path and decided to enter a combined undergrad medical program at Brown University. “It is a process of discernment. It is not always easy to know what is your next step, and where your skills really are, and apply them. But I had an enthusiasm for a challenge, especially when

edition

Dr. Sievers is “Responsible for directing, planning, and executing clinical development activities for Adcetris.”

He is quick to point out that he is part of a vast team of people at Seattle Genetics that have worked hard to see the promise of this drug come to fruition. “Many of us have a vision. I’m part of a larger team, with each playing an important role.” But just as every part of the puzzle is essential to its completion, Dr. Sievers is an integral part of the whole.

∕∕∕

Guys

—and harnessed that power of specificity by attaching it to a drug,” says Dr. Sievers. “Kudos to evolution, to our amazing bodies. We are adapting evolved antibodies, to help us overcome cancer.” Through this drug designed to treat Hodgkin’s Lymphoma and ALCL, antibody-drug conjugates are able to specifically target the cancer cell. The side effects of treatments like chemotherapy are severe, but Adcetris may limit the side effects by focusing on the cancer cells, leaving most normal cells to flourish.

focus

deciding not only to become a doctor but in what kind of doctor to become.”

These first decisions create a path and define a future. After working at Fred Hutchinson Cancer Research Center in Seattle specifically with leukemia patients, Dr. Sievers became part of a team working with antibodies to treat leukemia. This team of scientists and doctors created the first antibody drug conjugate for acute myeloid leukemia. Eleven years later, Adcetris is making great strides in the medical world for patients suffering from Hodgkin’s Lymphoma and ALCL. When Adcetris was being developed, they got early glimpses of its brilliance. “The first epiphany came when patients told their doctors that their itching, fever and night sweats were gone. The second epiphany of success occurred when we learned that the remissions were enduring. The third epiphany happened when we were able to show that we could treat 2 different types of cancers. Now, there is no reason that ‘we’ shouldn’t be able to continue this theme in treating multiple types of different cancers.”

“It is a great time to be alive. There are so many effective therapies for so many things. So many that we almost don’t even think about it any more. We are the lucky ones. It took technology peaking at a certain moment with all the prior advances in flight for Apollo 11 to put someone on the moon. Mozart learned from Bach and the others before him to create something that depended upon the symphonies and the metered rhythm of his fore-bearers.” Within the world of cancer medicine and research, Adcetris might be just such a discovery.

“I have a commitment to people with cancer, and as a parent, I think that it is unfathomable that children die of cancer. There’s so much more work to do, especially for kids. It is my life’s work,” says Dr. Eric Sievers.

With individuals like Dr. Sievers behind such discoveries, finding a ‘cure for cancer’ might soon become a reality, rather than just a hope for the future.

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YOU SHOULD HAVE

BEEN THERE! written by Jeff Nisen

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photo by Ricky Lesser

PIPELINE EDITION

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action

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It seems a bit of an understatement to say “you should have been there” when referencing a edition

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Guys

Hawaiian vacation, but in this case, you *really* should have been there.

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Ian Thorley interview by Alana Trevino Itaya photo by Jim Jordan stylist by Graffiti Beach Trend Team / Blaire Babyak hair and makeup by Giovanna Avila

It’s rare to meet a person that is completely and utterly living their dream, but Ian Thorley is that person.

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Snowboarding is his passion, his life, his career and he boards ten months out of every year. His love of speed extends past the slopes, as he enjoys racing fast cars in his rare spare time. He speeds through life doing what he loves every single day. If only there was more time in a day, Ian would just pack it full of more adrenaline, because there’s never enough time when you are doing what you love.

Age 25

Hometown Marquette, Michigan

Did you go to college I have. I’ve dabbled in it. There was a 3-year period where I went a semester a year but luckily snowboarding picked up so that I didn’t have to do that anymore. I don’t think I will finish. For what I want to do I don’t need college to validate it. Besides I’ve learned more from my travels than I ever did in school.

Do you have siblings?

I have one older sister who is a ski patroller in Montana and works as a guide on Mount Rainier in the summer.

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When did you first snowboard?

My parents say they put skis on me before I could walk. My mom also skis. She was part of the first all-women team to take a trip to the North Pole. They flew into Russia and skied north for 26 days. She just got back from skiing in the South Pole. I guess you could say that the quest for adventure runs in my blood.

When I was 10 years old my parents enrolled me in ski racing camp. But after I watched snowboarders make their way down the mountain I started skipping out on skiing to snowboard. My parents could tell that I was really passionate about it.

photo by Tackitt Photo

photo by Ben Birk

Describe the first time you went snowboarding I fell all day long and I don’t know why I kept at it. The first year was really brutal and I was terrible at it. It was not something that came naturally. I worked really hard to get where I am today.

What was your first validation that snowboarding was the right career path for you?

When I saw my first snowboarding magazine.

I realized that people can make a living at this. It was full of advertisements featuring snowboarders and I knew that those people were not doing it for free. I knew then that this was what I wanted my path to be. This was my dream, the one I wanted to shoot for. what do you like about snowboarding?

I like the lifestyle, living in the mountains, and the people that I’ve met.

Describe the sensation involved with snowboarding It feels good because you are accomplishing something that you put a lot of time and effort into achieving. It feels satisfying. It feels free and weightless. When you are in the air you really have to focus on the task at hand, like the next jump.

Are you ever scared?

All the time. I just became comfortable with double corks and now it seems that triples are becoming the norm. It takes time. But you just have to suck it up, and know that the first attempt is always the scary one. But you have to practice in a really safe environment and do the right jump in the right condition.

You can practice doing water jumps or

jumps with air bags. Mount Hood in Oregon is my safe environment because the warm conditions make the snow really soft.

Describe your snowboarding style I would say unique. I do a lot more flips than most. I want people to look at me and say ‘wow he is having a lot of fun.’ More than anything I try and be explosive: get a lot of height and do unique flips.

3 Words that describe you: spontaneous, realistic, fun What makes you happy when you are having a bad day?

Anything that can take my mind off of having a bad day. YouTube is something that I love because it makes me laugh.

Favorite Food Pasta and pizza. I am not Italian - in fact I have been trying to figure out what Thorley is - and I keep getting different answers. I suppose I am an American mutt.

What is on your playlist?

I listen to country music on the way up the mountain. I love how country music tells a story. People freak out about it, but only because they haven’t really listened to it. Then I listen to rap once I am on the mountain.

Do you ever get sick of the snow and want to trade it in for concrete or the waves?

I definitely get tired of snow. It recently became a year round thing and now I snowboard ten months out of the year with only September and October off. Sometimes you have to take a break from something to get your passion back.

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It feels satisfying.

It feels free and weightless.

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What would you tell someone who is trying to break into the sport?

Get good. Don’t worry about sponsors or your tour ranking. I think more than anything that if you get good, those kinds of things will come to you. I made a career out of a 200-foot vertical mountain in Michigan.

You can come from anywhere and make it a career.

Other passions?

I’m a big car fan. I autocross and road race. I love auto racing and I don’t get to spend much time on the track. I only have four or five weekends a year to do it, but it is my favorite thing to do.

What is your 5-year plan?

To be happy. My goal is every day to be better off than the day before - a better person, better off financially, and just better in every way.

You recently got back from the Dew Tours - tell us about it It could have gone better. In the open qualifier I placed second and then I didn’t land my run in the semi-finals. It’s really frustrating. You don’t get many chances to prove yourself.

What is something that you really want to get across to readers?

The importance of helmet use. I know too many people who have suffered from head injuries and head trauma that they never get over. I am big on supporting helmets. Whenever I am on the slopes I make sure to have a helmet on.

How long do you see yourself snowboarding for?

I will snowboard all of my life.Passions change but snowboarding I will always hold onto. My grandfather is 82 and still skiing. I don’t really see why I wouldn’t be able to snowboard at that age.

I’m going to do it as long as I can. My body will probably give out way before my desire does.

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Girl?

contact us at: b@swoopmagazine.com PHOTO: TED EMMONS MODEL: JENNIFER AKERMAN SUIT: MOLLY B

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STAY IN THE LIGHT $24.00-$44.00 STAYINTHELIGHTCO.com Stay in the light collaborates with feather artists from around the world.

teeki $59.95 teeki.com

YELLOW 108 $130.00 YELLOW108.com Yellow 108 is a Los Angeles based headwear company specializing in sustainable hats and accessories made from salvaged and recycled materials. Salvaged = Saved.

NATIVE HONEY $60.00 AUTHENTICNATIVEHONEY.com Each Native Honey product is uniquely handmade from recycled fabric remnants.

BEATRICE HOLIDAY $68.00 BEATRICEHOLIDAY.com A line of accessories (handlebar bags that convert into a shoulder bag, matching seat covers and recycled innertube jewelry) that make you and your bike stand out from the pack!

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Coolest Emerging Action Sports according to SWOOP ACTION GIRL Jenna Hannon written by Will Hocker

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© Ja so n Barn es Dr eam stim e.c o m

The ultimate take anywhere sport, all you need to participate is a special kind of nylon rope and two anchored trees or poles, making it an increasingly common sight on college campuses and parks. The goal is to walk across the slacked rope from one point to the other and back again without falling.

Experienced slack-liners can even land cartwheels and flips while still maintaining their balance on the line. Extreme slack-liners set up at break-neck heights to take the sport to the next level.

“Slacklining is very trendy right now. The sport is very much in its inception and growing fast in the progressive cities. I met Slackline professionals for Gibbon Slackline that proved to me that backflips and ‘McTwists’ weren’t only for skateboarding and snowboarding…”

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Kiteboarding

Slacklining

Jenna:

Fli

Much like snowkiting, this action sport allows you to soar to new heights on a board, except this is done over the waves at the beach. Kiteboarders travel the world in search of the best winds and waves in order to break new records for top speed, hang time, and distance travelled. The current record for speed is 50.57 knots, much faster than your average sailboat!

“Still in its infancy, it is fun to see this sport grow. Yet the community is small enough to keep an international bond between the ‘early adopters.’”

Jenna:

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atiana ©T n Dr eam stim e.c om

Windsurfing Thought to be a fad of the early 90’s, this extremely complex and difficult sport is beginning to re-emerge at the forefront of the action sport community. Surfers ride on a large surfboard with a sail on it, attempting to execute insane flips and spins. It’s a sport that combines the technicality of sailing with the physical demands of surfing. Are you up for that challenge?

“Windsurfing’s hay-day came and went in the 90’s, but it is making a strong comeback and is still one of the most remarkable and difficult sports I have ever encountered. Our generation’s Bryan MetcalfPerez proves to us that this technical sport is still worthy of fascination and continued advancement.”

Jenna:

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Wingsuit Jumping If you’re brave enough to attempt this action sport you’ll fly without the aid of any sort mechanical device. It’s essentially base jumping with wings. The suit, just like the sport’s name, has wings on it made from a special material. Although it makes these fearless athletes look a little bit like flying squirrels, the suit and the sport are not to be taken lightly. Go check out some videos for yourself and prepare to be blown away.

“I recently had lunch with the world’s most famous base-jumper, Jeb Corliss. To us, the sport is fairly new. To Jeb, he has been skydiving since the tender age of 18. I was curious about getting into the sport so I sat down with Jeb to find out more. He asked me this on my curiosity, “Are you okay with death?” I might sit this one out…”

Jenna:

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Snowkiting Imagine rocketing down a mountain on a snowboard and hitting a jump that takes you so far up in the air that you feel like you’re flying. Snowkiting is an action sport that actually gives you that exhilarating feeling of suspended flight: think snowboarding or skiing combined with hang-gliding.

“This is my all-time favorite emerging sport as it combines my love for snowboarding as well as kitesurfing. It gives skiers/ snowboarders ultimate rein of the mountain by a ‘windpowered vessel’. Up hills, jumps down hills, untouched powder pillows, you name it. The sport is growing exponentially in Europe but still has not quite caught on here in the US. Park City, Utah has some of the best windy fields in the country for this sport.”

Jenna:

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CALAVERA Meet the Calavera Girls!

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Now thanks to Calavera I don’t have to worry about running up the beach half naked!

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contact

swoop phone 714.594.7373

address 177 Riverside Ave. Newport Beach, CA 92663

online calaveraswimwear.com

local

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photos provided by Laura Copeland

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photos by Michael Brager

SWOOP combed the local beaches, skate parks and basketball courts looking for those ever elusive guy-next-door types.

Active, friendly and outgoing, these five guys were our top picks.

If they look familiar, it’s because you’ve probably seen them surfing in Manhat tan Beach, skating in Venice, or playing pick-up in the park by your house. They are down to earth and modest, not to mention easy on the eyes!

Special thanks to Katie Wolland and Wilhelmina LA.

LUKE how do you stay active?

I mostly stay active by playing volleyball. sports idol?

Tim Tebow the quarterback for the Denver Broncos

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Extreme sport you’d like to try: An extreme sport that I want to try is wingsuit base jumping

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Mike

edition

what sports would you like to try but haven’t yet?

Hockey, and Extreme Crossfit World Challenge.

Girls

what sports do you play?

Football, MMA, track and field, Boarding etc. I definitely love the opportunity to go to the best slopes and surfing in just a matter of minutes or hours.

sports idol?

Drew Brees

how do you stay active?

I stay active by surfing every morning and skateboarding every afternoon. what sports would you like to try but haven’t yet?

I’d love to learn how to play rugby. favorite sports team?

LA Dodgers for baseball and Barcelona for soccer.

jacob How do you stay active?

Playing sports and dancing.

Favorite sports/sports teams?

New England Patriots Extreme sport you’d like to try: Skydiving and bungee jumping; they would be the ultimate adrenaline rush!

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trevor what sports do you play?

I played soccer and volleyball in highschool and went on to play volleyball at Pepperdine University. I love playing beach volleyball and all sports, really. what sports would you like to try but haven’t yet?

Well I have not tried any winter sports yet, Id love to see how I would do snowboarding or skiing because I already enjoying longboarding and skating. sports idol?

Leo Messi. He is arguably one of the most talented soccer players in the world, and the fact that he does so much to give back and grow the sport and give opportunity to others is inspiring.

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contact

swoop phone 310.545.1881

address 304 12th St. Manhattan Beach, CA 90266

online 12andhighland.com Follow them on Facebook (Twelve + Highland)

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by whitney bisplinghoff photos by zachary tristen

12 + Highland

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The venue is an old beach house which was converted to a restaurant and live music club many years ago swoopmagazine.com

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stampbox Your Party. Your Brand. Your Stamp.

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For our clients, it’s about putting together a great product and experience, that ties into their marketing campaign and their goals for the event.

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contact

swoop phone 310.722.2027

address Stampbox will come to you!

online stampbox.me

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by vanessa d’amico photos provided by stampbox

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Tank by MYVL $38/ Lace Dress by Islay $55

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ar l-st l a l mode ria d p o n t a xt alex s ne ’ a c i amer

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&

sugar written by Alana Trevino Itaya

spice

photos by Heather Gildroy

Her beauty is the first thing you notice, but her personality is what leaves a lasting impression. Alexandria Everett is the girl that you loved to hate on Cycle 16 and 17 of America’s Next Top Model, but when she passionately describes her love of Crested Geckos or her Grandma Rose’s gravy, you know this is a girl who would make a great friend.

hair/makeup by Giovanna Avila directedy by Amy Maurer merchandise available GraffitiBeach.org styling by Graffiti Beach/Blaire Babyak

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West Coast beauty

meets East Coast swag.

Crop Top by MYVL $50/ Jeans by SkarGorn $128/ Earrings by godzillaRose $32/ Shoes stylists own

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Be transported to a street café in Paris at...

Discover our new dinner menu!

A candlight setting with French background music provides the perfect ambiance to enjoy our traditional dinner menu.

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Locations CULVER CITY 6000 Sepulveda Blvd., Ste. 1305 Culver City, CA 90230 Phone: 310.398.8811

MANHATTAN BEACH 1140 Highland Avenue Manhattan Beach, CA 90266 Phone: 310.546.9900

HERMOSA BEACH 424 Pier Ave Hermosa Beach, CA 90254 Phone: 310.937.2822

PASADENA 36 W. Colorado Boulevard Pasadena, CA 91105 Phone: 626.844.0007

Authentic French cafés serving REDONDO BEACH lunch & dinner 1708 1/2daily S. Catalina Avenue

LONG BEACH breakfast, 400 E. 1st Street Long Beach, CA 90802 Phone: 562.437.2222

Redondo Beach, CA 90277 Phone: 310.540.8811

www.cremedelacrepe.com

contact

swoop phone 310.562.0626

address 507 N Irena Ave. #A Redondo Beach, CA 90277

online hossdesigns.com hossdesigns@gmail.com

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by amy maurer photos provided by hoss designs

hoss designs

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HOSS Designs is best known for taking an old art form of wood burning and raising the bar to an all new artistic and unique level. swoopmagazine.com

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TRENDY SUNGLASSES:

STYLE FOR THE EYES

contact

swoop phone 310.545.4090

address 3316 Pico Blvd.

Santa Monica, CA 90404

online theswimguy.com

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by will hocker photos provided by the swim guy

the Swim guy Opens The Snow Basement!

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From goggles to gloves, boots and jackets to snowpants, The Snow Basement stocks it all. swoopmagazine.com

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swoop phone 310.640.2453

address 221 Main St. El Segundo, CA 90245

online electricbikesla.com

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Electric Bikes

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On an electric bike you can relax and not pedal, or your feet can be in motion pedaling the entire time, it’s just not as hard. swoopmagazine.com

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gives

swoop

written by Alana Trevino Itaya photos provided by Next Step Fintess

In a split second, with one single decision, Janne Kouri’s entire life changed. After a long, hot volleyball game on the beach, Janne headed toward the water like he had so many times before. He dove in and immediately felt his body slam into a hidden sandbar under the very wave that was meant to refresh and restore him. Upon impact Janne Kouri immediately became paralyzed.

He knew.

In that moment his brain already registered the drastic and life altering change that had occurred in his body.

He felt nothing.

Like an angel, an off duty EMT appeared by his side.

Janne was rushed to the emergency room where he was told emphatically that he would never walk again.

Whether it was his strong Finnish background, his indomitable will, or his inner strength, he rejected those words and found his truth to be elsewhere. With his girlfriend

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(now wife) Susan by his side, Janne found hope in Louisville, Kentucky. Dr. Susan Harkema invented what would soon become Janne’s life mission. She invented locomotor training. Janne was the first patient to ever participate in this training and after 6 months he was wiggling his toes, an act that doctors had told him would never be possible again. And then, in just a few more years with the aid of a walker… he was walking. The significance of this progress is unexplainable. And yet Janne was not shocked or surprised. He describes it as an “uplifting experience” but is quick to point out that he is determined to “get healthy, and get out of this chair”.

His determination is clearly exemplified by a Finnish saying worn around his wrist: “Sisu”. This simple word means you are never allowed to complain in the face of adversity. This quote, coupled with his sheer resolve, move him forward mentally and physically.

With one wiggle of his toe, Janne has changed the future for paralyzed victims and disabled people everywhere.

He is determined that his story will provide hope to others, and yet he has gone far beyond merely giving hope.

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Janne Kouri

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After returning from Kentucky to the California beaches that he loves, he realized that his progress had not just stalled but had come to a full stop.

There were no facilities where he could continue training, improving, and carving out a healthy new lifestyle. It was in his moment of need that he realized the same need in others. If he was stalled in his rehabilitation, then hundreds if not thousands of others must be as well. After some research, he discovered that, “On average most insurance companies allow for 36 days of care before they drop you”. So with the support of Dr. Harkema and her trained staff, Janne founded Next Step Fitness. It is a place where you can take the necessary next steps toward health with state of the art equipment, and see progress that you may have only dreamed of. He has taken revolutionary training out of the hospital and placed it in the community for greater access to those that need it. And through intense fundraising, he is offering this training at 40% less than the cost of the training provided in hospitals.

Upon entering Next Step Fitness, it looks like any other gym. Machines, exercise balls, weights, trainers, bikes, and treadmills fill the space.

Depeche Mode is playing on the stereo system and there is a general air of determination that is practically palatable. But there is one machine that stands out, one machine that you have never seen before: the locomotor training machine. This machine looks like a treadmill facing a large mirror. Two chairs are positioned on either side, and hanging from the ceiling are large hooks fitted to a harness. This harness holds the individual up. The treadmill turns on. And the trainers on either side move the paralyzed individual’s legs to walk forward. Four trainers are involved in this process, and after a period of 45-60 minutes, when the nervous system is the most excited and alert, the work continues.

“

Saying the words ‘you can never walk again’ is absolutely not true.

This is what you can accomplish.

“

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Traditional training of paralysis focuses on strengthening the parts of the body that can still be moved after the injury. Dr. Harkema’s groundbreaking research defies the medically “impossible” and takes a completely different approach.

“With locomotor training you focus on the weakest part of your body, below the level of injury. You stimulate your nervous system to regain function, and get people walking again. Improved circulation and improved blood pressure and overall cardiovascular health also occur because of this activity based training,” explains Janne.

Walking is just the first step for Janne. His goals go far beyond himself. Dr. Harkema, the Dana and Christopher Reeves Foundation, and Next Step Fitness have changed his life, and now the lives of others. He watches as paralyzed clients make great strides to regain function when they were told that they never would. And now he is ready to provide this opportunity, this next step, around the country, and the world. He is poised to open new facilities in Calgary, New York, Washington D.C., and Florida. But that’s just the beginning. “My number one goal is to ensure that any person living with paralysis, or a physical disability, has access to Next Step Fitness facilities nationwide. I don’t want anyone to be stuck at home. Everyone needs to have the opportunity to live a long, healthy life and to get the services that they need.” The services at Next Step Fitness not only help those with spinal injuries, but those with traumatic brain injuries, and MS. Each member is “vastly different and the workout is 100% customized to their needs”.

Support is needed to continue this great work. He wants to open more Next Step Fitness facilities and partner with existing ones. “I want anyone living with a disability to be motivated and happy and feeling good about life. Even though you are rolling around in a wheelchair, it can still be amazing, and in some ways even better.” When asked to define “better”, Janne says that “having the opportunity to help people is a blessing. It is something I always wanted to do before my accident but never really did. This injury has given me the opportunity to help others be happy and motivated.”

Next Step Fitness challenges you to spend a day in a wheelchair and document your time, your challenges, and your experience. Through fundraising, and a day spent without the use of your legs, you not only gain empathy, but you are helping to spread the word about Next Step Fitness. The money raised will go towards building these life changing facilities. Visit the website www.wheelchairforaday.org for more information.

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contact

swoop phone 310.640.0967

address 1200 Rosecrans Ave. Suite 107 Manhattan Beach, CA 90266

online drjoelgould.com

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by whitney bisplinghoff photos provided by dr. gould

Dr. gould General Dentistry

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Dr. Gould and Dr. Gray are eager to spread their knowledge of dental hygiene to citizens of the South Bay. swoopmagazine.com

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INDIE BRANDS

Graffiti Beach Launches a Holiday Boutique

Graffiti Beach (GraffitiBeach.org) is a concept that provides emerging artists and designers with a way to showcase and sell their products to the public market. The company is well-known for its ‘Pop-up Shops’ where cutting edge brands sell their merchandise at Indie, festival-like events that typically last one to two days. This past Holiday season, Graffiti Beach introduced its first ever boutique in Venice, CA on Abbot Kinney. While this was still a temporary ‘POP-UP’, it lasted a month and a half which was just long enough to capture the attention of holiday shoppers looking for unique merchandise that couldn’t be found anyplace else. Brands revealed at the store included: Astronomy, Beatrice Holiday, Chime, The Furies, SkarGorn, Redhawk Brigade, OluKai, IndoSole, Limeade California and MYVL. As customers walked into the Graffiti Beach Holiday boutique, they immediately understood that this concept was more than just about shopping. It was about connecting and supporting talented individuals that have struggled to compete against the major brands in the marketplace. Each emerging brand has an interesting story behind it and a mission well worth supporting. For example, IndoSole makes the soles of their shoes out of used motorcycle tires from Indonesia in an attempt to help the landfill issues and to support the country’s economy. Shoppers could find unique gifts such as accessories made from the inner-tubes of bicycle tires (Beatrice Holiday) and beautiful earrings created from recycled drum cymbals (Chime). There was something for everyone in the store – Men’s, Women’s and Kid’s merchandise was available, including clothing, swimwear, shoes, accessories, artwork and more.

A few of the other amazing things about this Holiday Boutique were the creative displays by OneBookTree and the hip mural created overnight by Jonas Never, JPEACES, Steven Martinez (Khob)and Lori Gilbert. This talented group of artists had a unique mixture of styles and personalities which was reflected in the stunning artwork. Jonas Never is well-known for creating Floyd Barbershop’s murals while

Graffiti beach

2220 Fern St. San Diego, CA 92104 // GraffitiBeach.org

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JPEACES focuses on a cutting edge technique– scratchboard art.

Steven Martinez practices a variety of art styles but his main specialty is sculptures. Lori Gilbert is an illustrator, painter and designer.

The Holiday boutique was such a major success that Graffiti Beach has decided to follow its mission and take the company to the next level by opening a permanent boutique and launching an E-Commerce site. The new store is located in San Diego at 2220 Fern St. You can shop online and find out more about Graffiti Beach at GraffitiBeach.org.

contact

swoop phone 310.849.2702

address 200 Pier Ave # 302 Hermosa Beach 90254

online danjustsold.com

local

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by will hocker photos provided by Dan jensen

dan jensen

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There are many complexities that come with buying a home, I help buyers sort through them and insure they get the best deal they possibly can. swoopmagazine.com

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{

Craft beers ClassiC CoCktails seleCt wines

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world’s coolest

emerging sports

Swoop Guy

Snowboarder IAN THORLEY

america’s

next top

ac tion sports with

jenna

hannon

model

all-star alexandria everett Exporting

issue

021

Southern California to the World