Critical Illness Coverage for Everyone The health care industry in India has seen tremendous growth lately reasons being increase in critical illness, cost effective policies, and most importantly informed masses. Today, the youths are quite aware of the conditions surrounding them and amidst inflation they look out at the best possible ways to secure their health. Considering the demand of young individuals and keeping in mind their family needs, health insurance companies have different health insurance products for each segment. Be it a young professional who has just kick started his/her career, a newly married couple, a couple looking forward to secure their and their children’s health, the health insurance companies have healthcare plans for everyone. Of the many health care products the critical illness coverage is one segment that confuses most of the investors. Though every now and then we hear people around us being diagnosed with cancer or going through bypass surgery or suffering from stroke, we just befool ourselves believing that we cannot be touched by such Critical Illness. Also, one of the misconception is that critical illness is encountered post midage but in reality people in their late twenties and early thirties are being diagnosed with critical illness. The time has come to lift the veil of ignorance and come to terms with the reality.