Emotion of color

When it comes to communication, color is unbeatable. Unconscious or otherwise, color can evoke emotions, inspire reactions, and change modes of thinking. It can excite or soothe your mood, raise or lower your blood pressure and even wet your appetite! Whether it’s innate or learned, it’s undeniable that color has a vital impact on how we go about our lives.

Red

Associated with energy, war, danger, strength, power, determination, as well as passion, desire, and love.

Orange

Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement and stimulation.

Yellow

Yellow is commonly used in images depicting fresh ideas, creative projects or new business initiatives. It is also associated with joy, happiness, intellect and energy.

Green

Considered the key color that represents purity, health, and freshness, green has been traditionally associated with brands that encourage growth, vitality and productivity.

Blue

Blue is associated with a calm serenity as well as peace, flexibility and imagination.

Purple

Purple is often associated with luxury and power.

Black

Black is highly versatile and can be interpreted in many ways, depending on the context. In business, black is usually translated to power, elegance, luxury, formality and mystery.

White

Signifies safety, purity, and cleanliness.