Logo Fonts

Symmetry Surgical utilizes two main type fonts.

Omnes is the primary logo type font for Symmetry Surgical brand and logo. No deviation from this type font as a part of the logo may be utilized.

Univers, which was adopted for use with the Bovie® acquisition, is the second primary type font.

Omnes

Omnes is the Symmetry Surgical logo type face and will be utilized by graphic designers with font licenses only. It is not universally provided with computer systems and is utilized by Marketing Communications team more broadly.

Omnes is a nice, versatile typeface with many sizes and weights that you can use for your application or context. Please do not use any substitutes.

Omnes Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Omnes Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Omnes Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Omnes Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Omnes Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Omnes Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers

Univers is universal available on most computer systems with no need to purchase additional license. Universe is a primary font and may be broadly used in many applications throughout the internal and external communications. It offers bold, elegant, professional appearance with clean lines for ease of readability.

Univers Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers Bold Condenced Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Stationery

The brand logo and appropriate type fonts are represented in several stationery (envelopes, letterhead, business cards) below. Also provided is an example of the refreshed brand in asset development as represented in the Brochure Cover.

Power Point Presentation Envelope

Elevating Surgery for Life

3034 Owen Drive, Antioch, TN 37013 | symmetrysurgical.com

Letterhead Brochure Cover

O +1 800-251-3000 www.symmetrysurgical.com

3034 Owen Drive, Antioch, TN 37013

Bovie Smoke evacuation

5 October 2020 Business Card

Name Lastname

Title

C 000.000.0000 O 000.000.0000 Name.Lastname@symmetrysurgical.com www.symmetrysurgical.com

Elevating Surgery For Life

Logo Placement On Collateral

Below are examples of logo placement on collateral such as flyers, brochures, catalogs, advertisements, digital postcards, animations, videos and more.

The Bovie®

III

Uniquely designed for the physician’s office

OPTIMAL CONTROL - Better Protection

4-Stage ULPA Filtration 99.999%

efficient in trapping 0.1-0.2 µm particulates and micro-organisms

NOw

available

Includes the Bovie® SharkSkin

Uterine ElevatOR PRO with OccludOR Balloon™

32mm 35mm 37mm 40mm

The Uterine ElevatOR PRO with OccludOR BalloonTM is an easy-to-use uterine manipulator which can be used in surgical and diagnostic procedures.

Ergonomic handle with rigid shaft, allowing for optimal control of the uterus. Available in four cup sizes for versatility.

customerservice@symmetrysurgical.com • 800.251.3000 • www.symmetrysurgical.com

xx.xx.xx v1

Ceramic-Coated Kerrison®

One-Piece Take-Apart Hinge

Ceramic coating provides a strong, hard surface for enhanced sharpness and durability with reduced glare. One-piece take-apart hinge design. Provides easy access for optimal cleaning and assembly and reduces the possibility of misplaced parts during cleaning and sterilization.

*Available with or without bone ejectors.

customerservice@symmetrysurgical.com • 800.251.3000 • www.symmetrysurgical.com

xx.xx.xx v1

VidaShieldTM UV24

Continuous UV-C Air Purification

97%

Single pass Removal rates Ultraviolet germicidal irradation chamber (UVGI) combined with the air circulating fans in an overhead ceiling light 24/7.

SHIELDED UV-C!

ALLOWS FOR USE IN OCCUPIED SPACES.

30°

REDUCES BACTERIA REDUCES ODOR REDUCES SETTLING

MINIMAL MAINTENANCE SAVES SPACE

CLEANS 24/7 BY 365

customerservice@symmetrysurgical.com • 800.251.3000 • www.symmetrysurgical.com

xx.xx.xx v1

Less VPeak Equals Less Thermal Spread

OPTIMAL CONTROL - BETTER OUTCOMES

Achieve better patient outcomes with less damage to adjacent tissue, during electrosurgery. Lower voltage (VPeak) generator utilization helps to reduce thermal spread (damage to to the tissue beyond the intended dissection).

Sub-brand Lock-ups

Through many acquisitions, Symmetry Surgical has a broad portfolio of trusted, market-valued and rich brands. These sub-brands tie directly into the Symmetry Surgical Brand identity and positioning, and make a significant impact on perceived quality and value.

One of the highest value brands acquired in 2019 is Bovie®. This specific sub-brand carries with it several taglines based on specific product categories as represented below:

Optimal Control - Better Outcomes

The generator product category differentiator is lower power and less VPeak providing more control at the cut/ coag site and allowing for better patient recovery/outcomes.

Optimal Control - Better Performance

The smoke evacuation line has clinical testing that proves that the ORCA eliminates up to 55% more smoke plume at the site of cut/coag providing control and performance.

Optimal Control - Better Precision. The Microdissection Needle is an electrocautery product providing an extremely sharp tip with precise performance.

The Genuine Bookwalter® Retractor has been the market leader in table-fixed Surgical Retraction Systems for over 40 years. The brand brings quality, strength, durability and versatility to the O.R. There are a lot of retractor systems out there today, but there is only one Genuine Bookwalter® .

Greenberg® has been a leader in the cranial retraction field for 40+ years and is sold exclusively through Symmetry Surgical.

Business Segments

Symmetry Surgical maintains an extensive product portfolio across all surgical specialties and sites of care. The portfolio consists of over 26,000 SKUs and 366 categories and Symmetry Surgical holds 166 patents. The portfolio is segmented into three business segments: Electrosurgery Solutions, Instruments & Solutions, and Minimally Invasive Surgery.

Modern Icons have been created to visually represent each of these categories for quick visual referencing as shown below.

With a wide range of instruments available, some trusted brands include; Bookwalter, Greenberg, Classic, Classic Plus, Sharp Kerrison and Rhoton serving all sites of care and surgical specialties.

Electrosurgery Solutions is represented by the Bovie® and Olsen® product portfolios. These portfolios serve Acute Hosptials, Ambulatory Surgery Centers, Physician Offices and Animal Health.

The Minimally Invasive Surgery product category is represented by several sub-brands including The OR Company™ and is primarily targeting Ambulatory Surgery Centers (ASCs) and Hospital Systems.

Lock-ups Usage

Lock-up usage is specifically designed to associate high-value brands with Symmetry Surgical to build brand equity and awareness for Symmetry Surgical.

Co-Branding

In certain circumstances it is desirable for Symmetry Surgical to use its brand alongside another brand. This is typically done with commercial partners where we distribute their product or the company is a distribution partner.

Co-Branding and Brand Use agreements are required domestically and internationally with each entity to ensure brand compliance, including brand and image usage to ensure brand and compliance with this style guide. Distributors will be closely monitored to ensure Symmetry Surgical brand requirements consistently meet brand compliance.

Brand Folder, a new digital asset management tool, is available for distributor partners to access images, images and collateral templates. The system provides a Digital Rights Management (DRM) feature consistently crawling the web to assess any non-licensed use of collateral, content, logo usage proprietary to Symmetry Surgical.

General Use Fonts

General use fonts may be utilized in any communication. The general use font selection was based on the clean appearance, ease of readability, wide universal accessibility and providing variants in style to diversify use.

It is recommended only two fonts be utilized within any piece of collateral to avoid visual confusion. For example, the headline may be one font and the body copy a different font. It is important to retain these standards throughout the document.

Arial

Arial (bold) is a tried-and-true classic font providing clean appearance and is easy to read.

Calibri

Calibri provides a more relaxed look vs the more formal appearance of Arial. This type font is the modern replacement of Times and universally readable.

Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial Narrow Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial Narrow Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial Narrow ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Narrow Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Calibri Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Calibri Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Calibri Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Calibri ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Calibri Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Social Media

Social media is an excellent way to engage with our audience in real time. Symmetry Surgical will continue to leverage leading social media platforms to increase brand awareness, promote key products, and offer innovative solutions. In doing so, it is important that all team members uphold our brand standards across each respected platform.

As a key marketing channel, social media platforms must maintain the same creative integrity as the rest of the Symmetry Surgical brand.

The use of the Symmetry Surgical Favicon (Logo) can ONLY be used as a profile icon:

Additionally, the Favicon Logo as well as all social media cover art cannot be used for general ad purposes. The banner used on all our social media platforms are to be sycronised and are changed on a quaterly basis.

Symmetry Language

Symmetry Surgical language refers to the standard tone and voice of the messaging provided. Symmetry Surgical messaging and word choice should remain at the education level of the intended reader. The Associated Press (AP) Style Guide will be utilized for grammar and punctuation (as noted on the next page).

Tell it the Right Way

• It’s not about us. Keep the focus on the customer and avoid using “we, our” other personal pronouns that can direct attention away from the audience. • Avoid Insider Language: buzzwords and jargon used internally that would not be clearly understood by the audience. • Be clear and concise and avoid unnecessary prepositional phrases (of, to, on, in, upon, that). • Don’t over-explain and overwhelm them with words. • Let the visuals do the talking: A picture tells a 1,000 words • All acronyms should be spelled out on first reference with the acronym placed in (). Then acronym may utilized for additional references throughout the rest of the document.

Active Voice

As we strive to keep our messaging direct and clear, an active tone should be used.

Active voice means that a sentence has a subject that acts upon its verb. Passive voice means that a subject is a recipient of a verb’s action.

Active voice example: Symmetry Surgical acquired Bovie® .

Passive voice example: Bovie® was acquired by Symmetry Surgical.

Cadence and Tone

Symmetry Surgical needs to represented professionally in a consistent tone and cadence that is easily recognizable to the general public.

Tone is the state of mind, temper and/or mood of the messaging.

Cadence is the act or state of declining or sinking in a rhythmic flow. Cadence is important in flow of written text as well as music utilized in video background, virtual presentations and on-hold music.

Language No longer Used

In our evolution we have moved away from terms such as “our neighborhood”.

Punctuation and Word Usage

Symmetry Surgical has adopted the AP Style Guide for punctuation and grammar.. A few frequently used notations are provided below for a quick reference.

Numerals

Numbers 1-9 should be written out as a word (one, two, three). Numbers 10+ should be represented by a numeral (10, 20, 41) and appropriate comma usage over 999 (1,000; 34,000).

For numbers that must be spelled out, use a hyphen (ex: Twenty-five, Sixty-two) to connect the words.

Add period (.) to separate phone numbers and dates. (ex: 615.100.100) (ex: 10.30.20)

For mm, cm no space is used between the number and the metric reference. For example: 4mm and 5cm.

Oxford Commas

Symmetry Surgical will not utilize the Oxford Comma. The Oxford Comma is the last comma utilized in a series before the word “and”. (ex: Tim, Tom , and Jim)

Hyphens

Hyphens may be used in place of commas

Compound Modifiers

Use a hyphen if a compound modifier (ex: part-time job, bite-size snack, first-place medal) precedes a noun.

Adapter vs Adaptor

Use adaptor when referring to devices and adapter when referring to people.

Legal and Regulatory Compliance

Collateral Requirements

Symmetry Surgical requires a clear marking for version control and date of the document creation or update. All collateral created will have this version control number placed in the bottom right corner of the document.

The version control number is represented by XX. XX. XXvX (MM.DD.YYv#). v# is the concurrent number of times this document is finalized and distributed. For specific energy product catalogs having both acute and non-acute versions, the naming convention will also include the appropriate term associated. For example Acute12.10.21v2 or NonAcute12.10.21v2.

Copyright

All documents (more than 4 pages) and videos are considered for registration of full Copyrights and are legally filed for registration.

Registrations and Trademarks

Symmetry Surgical brand standards and sub-brand standards include registration and trade-marks that protect our legal rights to product usage and provides proprietary ownership and/or intellectual property.

The only (R) that is required each and every time the brand name is used is with Bovie® .

For all other (R) and (TM) registrations only the first appearance of the registration or trade mark on each page should be noted with the appropriate mark.

For a complete list of filed Copyrights, Registrations and Trade Marks contact the Corporate Attorney.

TM

Legal Forms

Several entities, including distributors, production companies, doctors preparing clinical studies and/or journal articles are legally required to obtain permission to utilize Symmetry Surgical images and photos. For these particular uses, there are legal forms that must be completed. These include:

Photo License and Release

International Distributor Agreement

Form Quote Release Agreement

Product Image License Agreement

All formal legal documents are coordinated and managed by the Legal Department. Occasionally a television production company may reach out for set dressing prop usage. If this occurs, please contact the Marketing Communications Department to coordinate the project with our Corporate Attorney.