Hello Summer - Your Guide to a Successful Season in the Sun by Sysco Canada

TRENDS - TIPS - RESOURCES Your Guide to a Successful Season in the Sun

CULINARY CONCEPTS TO INSPIRE YOUR SUMMER MENU

ALSO INSIDE Restaurant marketing ideas to boost traffic, increase sales and drive loyalty and customer satisfaction

WHETHER YOU ARE ALREADY OPEN OR REOPENING TO INDOOR DINING SERVICES, ASSURING YOUR STAFF AND CUSTOMERS OF THE SAFETY STANDARDS AND SANITATION PRACTICES YOU HAVE IMPLEMENTED IS KEY. CONSUMERS ARE LOOKING FOR A DINING EXPERIENCE THAT MAKES THEM FEEL COMFORTABLE AND CONFIDENT THAT THEIR SAFETY IS YOUR #1 PRIORITY. Thoroughly detail clean and sanitize regularly. Focus on high contact areas that would be touched by both staff and guests. Between seatings, clean and sanitize table condiments, digital ordering devices, check presenters, self service areas, tabletops, chairs, booths, and common touch areas. Clean and sanitize reusable menus. If you use paper menus, discard them after each customer use. Implement procedures to increase how often you clean and sanitize surfaces in the back of house. Check restrooms regularly and clean and sanitize them based on frequency of use. Make hand sanitizer readily available to guests. Implement staff health screening protocol based on public health recommendations. Promote PPE (Personal Protective Equipment) products, gloves, and masks. Promote single use products, such as pre portioned condiments, wrapped straws, and disposable menus. Consider automatic paper towel and soap dispensers, auto flush toilets, and hands free door openers. Ensure the person in charge is Food Safety certified and their certification is up to date. Provide food handler training to refresh employees.

CONSIDER DEDICATING A SHIFT TO EXTENSIVE CLEANING & DISINFECTION TO ENSURE A SAFE RETURN TO OPERATION FOR BOTH EMPLOYEES AND GUESTS. SPECIAL ATTENTION SHOULD BE PAID TO HIGH-TOUCH SURFACES INCLUDING (BUT NOT LIMITED TO) THOSE LISTED BELOW:

FRONT OF HOUSE

Door handles & push plates Tables, chairs (including armrests) & booths Cash register & ordering kiosk Hostess stand Telephone, touchscreens & key pads Remotes Coffee & beverage stations Menus & bill folders Hand railings

Ecolab No-Rinse Alkaline Floor Cleaner #7115226 | 2.5 gal A high-performance alkaline floor cleaner that delivers superior cleaning results to both the front & back of house. Compatible with most flooring substrates and safe on grout. No rinse required Optimal grease removal Helps prevent streaking on floors Fast dry time Biodegradable Refreshing, clean scent

BACK OF HOUSE

Kitchen equipment handles & push plates Operating buttons for all equipment Dispenser handles (beverage machine) Handles for refrigerators & freezers Sink faucets Towel & soap dispensers Trash receptacle Cleaning tools Computers & keypads

Ecolab Smartpower Sink & Surface Cleaner Sanitizer #7134649 | 2.5 gal This simplified solution cleans and sanitizes hard, non-porous surfaces with a single product, eliminates the rinse step, and equips your staff to clean more efficiently. EPA-registered 2-in-1 no-rinse food contact cleaner sanitizer 30-second Norovirus and Emerging Viral Pathogens claim1 Multi-use functionality and streamlined procedures simplify food code compliance Broad usage applications, including food contact surfaces and third sink sanitization

RESTROOMS

Door handles Faucets & toilet/urinal handles Seat covers Stall latches Toilet paper dispenser Sanitary receptacle Countertops Towel & soap dispensers Baby changing station Sharps container & Trash receptacles

Keystone RTU Peroxide Disinfectant #4514426 | 6 x 946 ml One product to disinfect and clean multiple surfaces to help make your cleaning process easier. DIN registered peroxide-based disinfectant Effective on a variety of surfaces, including streak-free performance on glass Fast kill time at low dilution rate Fragrance-free Available in all dispensing platforms No PPE once diluted according to use instructions

Source: Oracle Oracle. (2020, August 12). Restaurant Survey: Consumers Eager to Dine Out and are Supporting Local.

As we return towards indoor dining, designing the right space for indoor dining will help ensure guest safety, as well as encourage diners to visit your establishment. With the demand for safety protocols, and to meet regulations, you will need to rethink your current dining layout to provide proper social distancing, but still maintain a sense of intimacy and warmth for your guests. Create a diagram of your floor plan layout with entrance, exit, kitchen flow, tables, chairs, and if applicable, outside dining floor plan. Are there different layouts for different days? Are you able to create space for small gatherings? Think ahead before completing your plan by reviewing provincial guidelines. Are there any possible obstacles that might get in the way? Test the process by making sure your staff understands the workflow and their responsibilities.

GAME SAUSAGE GREAT FOR OFFERING IN HOUSE OR FOR A TAKE AWAY MEAL KIT FOR THOSE BACKYARD BBQS.

#5564471 Italian Sausage Arrezzio Classic #5445543 Smoked Bratwurst European Meats #5439736 Wild Game Sausage Trio Northfork Bison Ranch #5138882 Pretzel Demi Baguette Backerhaus Veit #8991713 Dijon Mustard Sysco International #8991648 Grainy Dijon Sysco International #0634636 Sauerkraut Block & Barrel

BURGER SEND YOUR GUESTS HOME WITH ALL THE FIXIN'S FOR THE PERFECT BACKYARD BURGER BBQ, DON'T FORGET TO ADD THE BEER! #4449769 Aged Tickler Cheddar Cheese Castello #2679694 Sliced Swiss Block & Barrel #0424921 Prime Rib 6.2oz. Beef Burger Fire River #0997379 6.2oz Beef BurgeR Fire River #5418342 Sesame Burger Bun Baker’s Source Classic #4271878 Craft Burger Bun Ace Bakery #5345323 Chipotle Mayo Sysco Classic #4966123 Better Burger Leaf Imperial Fresh #1008663 5x6 Tomato Imperial Fresh

GRILLED & LOADED NOTHING BEATS FRESH CORN WHEN IT COMES INTO SEASON, SO GIVE IT A PLACE ON THE MENU AND ALL THE FIXINGS IT DESERVES. CHAR IT UP & LOAD WITH DRESSING, CITRUS, HERBS AND CHEESE!

#3483773 Crumbled Feta Krinos #7229974 Chili Powder Sysco Imperial #5360264 Buttermilk Ranch Sysco Imperial #4132916 Pickled Jalapeno Strub's #6287411 Corn on the Cob Packer #3865730 Premium Lime Juice Sysco Natural #2219095 Cleaned Cilantro Imperial Fresh

Corn is a mainstay seasonal flavour and ingredient of summer! You can also feature fresh corn as a less-traditional pizza topping or add as a pop of colour in other dishes like salads and sides. Local and seasonal availability, be sure to check with your MA or Produce Specialist this summer for fresh Ontario Corn!

ROOT BEER REDUCE ROOT BEER TO SYRUP AND COMBINE WITH YOUR FAVORITE BBQ SAUCE TO CREATE AN AMAZING CARAMEL RICH GLAZE FOR YOUR RIBS ON THE GRILL THIS SUMMER #6837742 Pork Button Bones Butcher's Block Button bones are an amazing way to translate this sauce and protein to an appetizer style preparation

#6840316 St. Louis Side Ribs Butcher's Block #3386447 Pork Back Ribs Butcher's Block #7397870 Root Beer Mug #5146758 Smokey BBQ Sauce Sysco Imperial #5146739 Tangy BBQ Sauce Sysco Imperial #5145713 BBQ Sauce Sysco Classic #0694133 Montreal Steak Spice Sysco Imperial #8877540 Yellow Onion Packer

STEAK NOTHING QUITE LIKE A GRILLED STEAK IN THE SUMMER! IF YOU ARE DOING ROASTS AND STEAKS THIS SUMMER HAVE YOU SPOKEN WITH YOUR MA OR PROTEIN SPECIALISTS ABOUT THE UNGRADED PROGRAM FOR A COST EFFECTIVE WAY TO SOURCE CANADIAN BEEF? #7987613 AAA Striploin 10oz Sysco Fine Meats #6642213 AAA Cowboy Steak 14oz Butcher's Block #4756151 AAA Flank Steak Sysco Fine Meats #4664730 Ungraded Striploin Ranch & Grill #4664724 Ungraded Ribeye Ranch & Grill #4560835 Beef Skirt Muscle Norwich Packers #3637139 AAA Ribeye 10oz Sysco Fine Meats #1903350 AAA Sirloin Baseball 8oz Steak Sysco Fine Meats

SPATCHCOCK AMAZING ON THE GRILL, EASY TO BUTCHER AND COOKS UP QUICKLY FOR A GROUP PORTION MEAL TO GO OR EYE-CATCHING PREPARATION OF THE HALF CHICKEN

#7132840 Halal Whole Chicken Sargent Farms #0776401 Whole Tied Chicken 1.41.6kg Sysco Classic #0776393 Whole Tied Chicken 1.11.3kg Sysco Classic

A whopping 77% of people own smartphones, and research shows that mobile usage rises faster in the summer than any other time of the year. So, it’s likely that when people want to find the nearest restaurant or the town’s best sushi or pizza place, they are pulling out their phones and searching on Google. What this means for restaurants is that they need to make sure they are at the top of the listings so potential customers find you. Implementing strategies that include Google paid search, ensuring sure your map listing is claimed and optimized, and enhancing your website to increase your Google organic search ranking will all help your restaurant show up when people are searching for “places to eat near me.”

#9888017 Poultry Seasoning Sysco Imperial #2252039 Fresh Lemon Sysco Reliance #2005270 Fresh Thyme Imperial Fresh

GRILLED CAULIFLOWER TAKES ON FLAVOUR AND CHARS WELL, TRY DOING WITH A MISO GLAZE FOR AN ASIAN FUSION DISH OR STICK TO SOUTHERN FLAVORS AND BRUSH WITH BBQ SAUCE AND SERVE WITH MAC AND CHEESE.

#4999809 Shaved Parmesan Saputo #2189678 Shredded Cheddar & Mozzarella Blend Arrezzio #1243724 Fresh Cauliflower Imperial Fresh #7512619 Frozen Cauliflower Sysco Classic #0856708 Rich Alfredo Sauce Arrezzio #5146758 Smokey BBQ Sauce Sysco Imperial #3530411 Macaroni Elbows Arrezzio #0196826 White Miso Paste Roland

IT IS PROVEN THAT GREAT PHOTOS SELL FOOD. IF YOUR FOOD LOOKS ATTRACTIVE ON YOUR WEBSITE OR SOCIAL FEEDS, IT’S NATURAL THAT MORE PEOPLE ARE GOING TO WANT TO COME AND FIND OUT FOR THEMSELVES. UNTIL THEY CAME ACROSS THESE PHOTOS, THEY MAY NOT HAVE EVEN HEARD OF YOU, BUT ONCE THEY SEE YOUR DISHES, THEY ARE MORE LIKELY TO BECOME FUTURE CUSTOMERS.

Smartphone camera quality has advanced greatly, but you still need to bring some photography savvy and skills to the game. Through learning and practice you’ll develop a good eye for what works best for you. Here are four basic considerations for attention-grabbing images. Lighting – Use natural, diffused light or an evenly lit space whenever possible. If lighting is an issue, photograph your dish in an illuminated light box or attach a ring light to your phone (they’re not just for selfies!). Layout – How you compose photos can add emphasis and drama, influencing the viewer’s reaction. Try various styles like the rule of thirds and centering. Be aware of what doesn’t belong – that pretty cocktail doesn’t look as appealing with a bar mop in the background. Perspective – Experiment with different angles to see what works best for each dish. Does an overhead shot make that towering salad look flat, while a 45-degree perspective adds drama to a bowl of steaming soup? For video, the popular overhead style may feel instructional when you’re trying to convey the excitement of a dish coming together. Editing– It’s always worth taking a few minutes to correct and enhance photos before sharing them. You can adjust shadows and brightness, enhance colour, crop for stylistic effect, and add filters for a cohesive tone. You can use an editing app or the tools built into platforms like Instagram.

TAKING YOUR OWN PHOTOS DO'S & DON'TS DO NOT use a flash (if possible), especially in low-light. It creates strong shadows and harsh highlights. DO use natural light, whenever possible. Otherwise, use soft, warm-toned light. DO NOT take photos from angles that grossly distort the food. DO take photos from natural angles, with the food as the focal point. DO NOT ignore plating. How the food is arranged, and the choice and placement of the garnishes is extremely important. DO be aware of the color and light within your photos. Use garnishes that brighten the color palette of the dish.

BEER & CHEESE TASTING

MAYBE DAD’S STILL GRILLING DINNER ON FATHER’S DAY BUT START HIM OFF RIGHT WITH A BEER AND CHEESE TASTING. #5360397 Assorted Quebec Cheese Box Alexis de Portneuf #1147848 Petite French Baguette Bridor #8991648 Grainy Mustard Sysco International #5368851 Assorted Crackers Christie #4274258 Crunchy Mustard Lynch #4101101 Caramelized Onion Mancini #0942110 Gherkin Sweet Pickles Whyte's #0217521 Deluxe Salted Nut Mix David Roberts

CANADA DAY A GREAT TIME TO EMBRACE SOME SWEET CANADIAN PRODUCE AND SERVE IN A DISTANCED DINING FRIENDLY WAY.

#0540674 Whipped Cream Wholesome Farms #5435462 Breakfast Biscuit Baker’s Source #5435445 Plain Scone Baker’s Source #2632271 Whipped Topping Rich’s #6235501 Fresh Strawberry Packer #0028894 IQF Strawberry Sysco Classic #6426023 Biscuit and Scone Mix Robin Hood #7810934 Clear 7oz Plastic Cup Sysco #2037117 Fresh Mint Imperial Fresh

I SCREAM, JULY 18TH IS NATIONAL ICE CREAM DAY, CELBRATE BY OFFERING SWEET TREATS TO YOUR GUESTS Made with 100% Canadian cream using old-fashioned recipes with high quality, tasty inclusions featuring unique & trendy flavour options. Wholesome Farms Ice Cream is manufactured in Peterborough, ON by family owned & operated Central Smith Creamery #9992843 Black Sweet Cherry #9993114 Pralines and Cream #9993098 Maple Walnut #9993080 French Vanilla Bean #9993072 Mint Chocolate Chip #4750461 Salty Caramel #9992959 Chocolate #9993296 Rainbow Sherbert #9993312 Strawberries & Cream #5528677 Hershey’s Eggies #5528668 Chocolate Salty Caramel #5528777

FLAVOURS OF THE YEAR Monster Cookie

Ice Cream can travel. Operators can scoop ice cream into insulated soup containers with lids, add customized toppings/flavours, and then freeze overnight. Sell them in 8oz, pint, or family size.

According to the 2021 NRA State of the Industry Report, 1 in 3 customers say restaurant loyalty programs influence their choice of where to eat out. This means that offering restaurant loyalty programs like gift cards, for example, are more than just boxes to tick when it comes to creating a well-rounded guest experience. Loyalty programs are powerful marketing tools, capable of attracting and retaining customers and when executed properly, can turn your occasional customers into frequent patrons, increase your per-person-average, and elevate your bottom line

Restaurant loyalty programs are vital to retain customers and attract new customers in 2021.

If you are an operator looking to build a loyalty program for your restaurant for the first time, the key to making them successful is: 1. Keep it simple! This will keep customers engaged - It should not take your guests more than 90 seconds to register for your loyalty program once they understand how they stand to benefit from it. 2. Understand who your core customers are - identify who the regulars of your restaurant are. These individuals are already fans and like what you have to offer and are most likely to take advantage of and appreciate loyalty benefits. 3. Be creative! Do not look to copy, be creative whenever possible - Do not be afraid to reward your guests in interesting ways, like exclusive access to off-menu items, charitable donations to a philanthropic cause, or discounts to local entertainment businesses. Make them feel like they belong in an elite club.

ROASTED PEACH SHE’S A PEACH! (SALAD), THIS LADY’S ALL DRESSED UP WITH PROSCIUTTO, GOAT CHEESE, AND A TANGY LEMON VINAIGRETTE #4628509 Goat Cheese Crumbles Block & Barrel #1277581 Sliced Prosciutto Maple Leaf #2731560 Sliced IQF Peaches Omstead #6132817 Walnut Pieces Sysco Classic #7911704 Balsamic Glaze Arrezzio #1054834 Herb Vinaigrette Hellman’s #9400698 Fresh Peaches Packer #5142072 Baby Arugula Imperial Fresh

GRILLED YOU CAN SERVE AS KABOBS OR MIX WITH GREENS BUT SUMMER IS A GREAT TIME TO GRILL, MARINATE, AND PICKLE YOUR FAVOURITE SUMMER PRODUCE. DRESS WITH POBLANO RANCH FOR A BIT OR KICK OR SERVE ALONGSIDE A MINT AND PEA HUMMUS. #5304490 Bocconcini Cheese Salerno #4511362 Pea Puree Bonduelle #5360191 Avocado Poblano Ranch Dressing Sysco Classic #6908123 Eggplant Imperial Fresh #8313967 Red Onion Imperial Fresh #3747748 Grape Tomato Packer #2700219 Zucchini Packer #2037117 Fresh Mint Imperial Fresh #1891571 Yellow Squash Packer

LOADED WEDGE FOR A TWIST ON A CLASSIC, TRY GRILLING THE ICEBERG WEDGE BEFORE TOPPING WITH ALL THE TRADITIONAL TOPPINGS

#6848313 Hard boiled Egg Wholesome Farms #0601466 Blue Cheese Castello #5352127 Ranch Dressing Sysco Classic #1047842 Blue Cheese Dressing Sysco Classic #5528389 Medley Cherry Tomato Packer Tell me how you . . Watch our stories for . . . Save this post . . . Giveaway Time! Enter to Win Tag a friend who . . . What do you do when . . . I need advice here . . . Double tap if you . . . Tell me about your . . . Come join us! Find us on . . . Click the link in the bio to find . . . Try it first . . . Want to know all about . . . Would you rather . . . Send me a DM if you . . .

#2005122 Fresh Dill Imperial Fresh #1906759 Iceberg Lettuce Imperial Fresh #6279115 Bacon Bits Arrezzio

AVAILABLE THROUGHOUT THE YEAR Sysco Ontario North is proud to support and distribute locally produced products, helping to bring prosperity to our communities and neighbours. We distribute product from more than 150 local suppliers to sustain the local economy. Within our local product listings, locally grown produce helps us to support local farm to table initiatives and deliver the freshest products available. We are committed to going global while staying local.

FRIED CHICKEN JULY 6TH IS NATIOANL FRIED CHICKEN DAY! OFFER A TASTY SAMMIE USING KARAAGE CHICKEN, A GREAT ALTERNATIVE TO YOUR TRADITIONAL FRIED CHICKEN! #4064758 Karaage Style Chicken Leg Reuven #5513047 Sesame Craft Bun Ace Bakery #3267734 Brioche Bun Bridor #360264 Buttermilk Ranch Dressing Sysco Imperial #5146966 BBQ Hot Sauce Sysco Classic #0073643 Sliced Dill Pickle Block and Barrel #3984475 Kale Color Crunch Mix Packer #566676 Shredded Green Cabbage Imperial Fresh

Karaage Chicken is a Japanese inspired breaded chicken leg meat. Made with 100% fresh, never frozen chicken leg meat, pieces are hand cut and trimmed to ensure consistent piece shape and size. Coated in a golden brown, crispy breading, Karaage is seasoned with a traditional Japanese marinade. A unique product that is succulent and delicious.

MUFFULETTA A FUN SANDWICH THAT'S GREAT FOR SERVING ON A PATIO OR HAVING WRAPPED UP AND READY TO GRAB & GO.

#1600755 Sliced Provolone Block & Barrel #7966062 Mortadella Mastro #5314156 Charcuterie Trio Piller's #7406859 Bigfoot Ciabatta Bridor Get your patio ready for summer! Try adding atmospheric elements to your patio area. This does reduce the amount of people you can seat however, a smaller seating section also creates exclusivity. This can build demand and excite guests looking to enjoy the outdoors. Consider the ambiance. When designing your outdoor space don’t leave out the ambiance. You may consider adding a firepit or outdoor fireplace – just a little something to enhance your customers’ experience, drawing them back again and again. Lighting is also very important. Hanging string lights or other lighting such as candles, lanterns, and torches adds a warm glow. If space allows, features such as a fountain or even something as simple as pots of flowers are a nice touch. Get creative with your space! Be prepared! Mother Nature and our Canadian weather can make patio dining a challenge. Consider these tips to prepare and maintain your patio for weather that may not be conducive to outdoor dining: • Install patio heaters for chilly summer nights or to extend your outdoor dining season into cooler weather months • Offer plenty of shade by using umbrellas, awnings or deck covers

#5418342 Sesame Bun Baker’s Source #5383563 Sundried Tomato Miscela Derlea #0934752 Capers Whyte's

JERK SALMON JERK IS A TRENDING FLAVOUR AND CAN BE APPLIED TO SO MANY DIFFERENT TYPES OF PROTEINS. SALMON WILL GO GREAT WITH THIS SPICE. USING SALMON PIECES & TRIM, A BY-PRODUCT CUT, WILL SAVE YOU MONEY AND WORK WELL FOR SANDWICH PRESENTATION. #5280199 Atlantic Salmon Pieces & Trim True North Salmon #5190123 Atlantic Salmon Filet True North Salmon #5469216 Sliced Sourdough 4x4 Bridor #5418052 Ciabatta Bun 4x4 Baker’s Source #8937138 Jerk Seasoning Clubhouse #4074573 Sweet Pepper Medley Packer #2219095 Cleaned Cilantro Imperial Fresh #2164531 Fresh Lime Packer #1735372 English Cucumber Sysco Reliance

MUDDLED CHERRY SWEET CHERRIES ARE A MAINSTAY FLAVOUR FOR SUMMER! CHOOSE LOCAL CHERRIES WHEN IN SEASON FOR A VIBRANT, FLAVOURFUL BEVERAGE.

#9947359 Raspberry IQF Sysco Classic #1882307 Fresh Cherry Packer #3981356 Pitted Sour Cherry IQF Sysco Classic #1182336 Fresh Red Raspberry Packer #3865649 Lemon Juice Sysco Natural #2252039 Fresh Lemon Reliance Fresh #2037117 Fresh Mint Imperial Fresh

Source: Datassential

SODA PREPARE A LEMONADE AND MINT, BERRY OR CUCUMBER POPSICLE, ADD SODA WATER AND SPIRITS FOR AN EYE CATCHING REFRESHMENT OR COCKTAIL

#0280485 Fruity Ice Pops Chapman's #5486293 Pineapple Chunks IQF BC Frozen Foods #0808808 IQF Berry Blend Sysco Classic #2629095 Club Soda Schweppes #5015640 Wood Stir Stick 7” Hy-Stix #3865730 Lime Juice Sysco Natural

Increasing consumer awareness is necessary to reach more of the market with alcohol delivery and takeout offerings. Messaging on websites and via social media is encouraged – and where restaurants are allowed to make alcohol available, purveyors should communicate this clearly.

#3865649 Lemon Juice Sysco Natural #2037117 Fresh Mint Imperial Fresh #2004521 Fresh Basil Imperial Fresh

#4 [8.5x6.25x3.5] | 160 count #9 [8.75x4.5x3.5] | 200 count Kraft #1576562 | Black #1576844 White #1576521

Kraft Biodegradable Bowls - great for hot and cold applications 4 oz Bowl | #5361300 | 1000 count Plastic Lid: #5408226 | 2000 count

16 oz Bowl | #5361296 | 500 count Plastic Lid: #5350014 | 500 count

8 oz Bowl | #5339874 | 1000 count Plastic Lid: #5339654 | 1000 count

32 oz Bowl | #5284785 | 600 count Plastic Lid: #55284779 | 600 count

Sysco Reliance Blended Sugarcane Hinged Containers 70% Sugarcane/30% Bamboo 100% Biodegradable Best for fried items, not meant for moist foods Ridged base allows for grease to run-off keeping fried items crispy longer Keeps moisture build up to a minimum

6 x 6 container | #5148194 | 200 count 9 x 6 container | #5148210 | 200 count 9 x 9 container | #5148182 | 200 count

Sysco Earth Plus Hinged Containers Made from Cornstarch 100% Compostable in Commercial Composting Facility Sturdy & rigid with a snap seal to maintain serving temperature

White Club Boxes Traditional club box can be used for a variety of applications including baked goods, packaged lunches and certain fried items Thin gauge cardboard and unlined, not suitable for moist items

2 lb Food Box | #2708402 | 250 count 3lb Food Box | #3452196 | 250 count 4 lb Food Box | #7646845 | 250 count

6 x 6 container | #5973187 | 200 count 9 x 9 container | #5973431 | 200 count

At Sysco, we believe every restaurant should have a menu that illustrates their story in a profitable way. We have the right ingredients and fresh ideas to help you grow and connect with your guests. Your menu is your brand – we have everything from Sysco Studio, a self-service tool, to a team of Menu Consultants and Designers to analyze and create your personalized, handcrafted menu.

WHAT WE CAN DO FOR YOU Create menus for in-restaurant dining, takeout/delivery, LTO's Create QR code contactless menus Create marketing pieces – posters, thank-you’s, and discount cards Create Pop Up Shop menus and marketing pieces Design Retail Grab-and-Go displays, Menu Boards & Digital Displays Brand & Logo development Provide social media messaging

MENU ENGINEERING & CREATIVE DESIGN Your menu is the most effective sales tool your customers see. Creating a new design is more than just for the sake of change — utilizing strong design principles and our knowledge of menu engineering means your menu will be profitable & visually engaging. Customer success is our top priority and our Menu Experts use their extensive knowledge when designing an engaging menu that customers will love. We craft menus that tell our customers’ brand stories and take diners on a culinary adventure in a profitable way to grow our customers’ businesses. Our team provides professionally designed menu layouts, backgrounds, logos, and other marketing pieces. Our goal is to help our customers effectively spread their message, sell more product, and increase their profit potential per guest.

HOW TO GET STARTED To get started, you will need to provide the following to the Ontario North Business Resources Team [OntarioNorthBR@ont.sysco.com]: 1. Restaurant information, including your Sysco account #, email address, phone, and website & social media handles 2. Your Sysco Marketing Associate contact name 3. High resolution copy of your logo 4. The menu or marketing option you would like to use – menu page, pop up shop menu, carryout/delivery menu, buzz card, poster, table tent, social media graphic. 5. Menu text as a word document with any updates/changes to your current menu 6. PDF version of Current Menu 7. Images (high res) you want included & identify what they are 8. For Menus: # of pages including cover and sizing required

business resources

SYSCO ONTARIO NORTH Foodservice is rapidly changing and to help our customers make the shift in their service model we are proud to offer virtual access to our Sysco Ontario North Business Resources Team. We are here to help you with a customized experience focused on your business, your market and your strategy to support your success.

CULINARY CONSULTATIONS

Collaborate in a customized virtual culinary session with our chefs and consultants on new culinary ideas, concepts and trends

CONSULTING SERVICES

Review and discuss Industry Trends, Market Driven Data, Marketing, Menu Design & Development, Social Media & Digital Marketing and analyze your Restaurant Operations for opportunities for efficiencies

BUSINESS REVIEW

Partner with Sysco Leadership to take a deep dive into your business and the service Sysco provides. Review what is working and identify areas of opportunity Contact the Ontario North Business Resources Team via your Sysco Representative or directly at OntarioNorthBR@ont.sysco.com

@syscocentralontario @syscoottawa