Events for all!
Transforming your space to accommodate large groups can be a cost-effective yet advantageous strategy to propel your business forward
Do you ever wondered how to boost your sales without compromising your brand identity?
Hosting events for both corporate and personal groups can be your ticket to success! It can:
Boost Revenue: Increase your income, during off-peak hours
Expand Your Reach: Welcome a fresh new wave of customers to your venue
Showcase Culinary Delights: It's time to shine the spotlight on your sensational menu delights & don't forget to give a nod to your exceptionally talented culinary team. Fuel your Social Media: Generate fresh & engaging content for your social media platforms
Ignite Excitement: Create a buzz that has everyone talking about your venue!
In this issue, we ' re here to guide you through a tantalizing array of menu concepts perfect for your upcoming events. And that's not all we ' re sprinkling in some sizzling marketing ideas to ignite your event planning journey & spark your creativity! Get ready to be inspired!
Butter Braised Lobster Biscuit & Tomato Caviar
An exquisite & flavorful dish that combines the luxuriousness of lobster with the rich, indulgent taste of butter, all complemented by the vibrant & fresh burst of tomato caviar
Lobster Tail 4-5 oz. Cold Water - SUPC 7228096
Butter Salted - SUPC 3211699
Extra Virgin Oil Olive - SUPC 7302466
Iceless Green Onion - SUPC 7350788
Garlic Roasted Aioli Spread & Dip - SUPC 5435213
Garlic Spread - SUPC 5337474
Red Hot House Bell Pepper - SUPC 7157085
Roma Tomato - SUPC 6894125
Southern Style Biscuit Dough - SUPC 7931326
Shiitake Mushroom Medium with Stem - SUPC 3758778
Let’s Get Started!!
Start by crafting a range of event packages that your customers can easily snap up Picture this: an intimate dinner soiree, a bustling mid-sized corporate bash with a dedicated bartender, or perhaps an extravagant rehearsal dinner, complete with an open bar and a lavish buffet.
Now, here's where the fun truly begins Spice up your offerings with optional extras like topnotch AV/Tech services, the allure of private rooms, dazzling indoor/outdoor signage and decor add-ons all bundled into your event packages. The best part? Keep it all adaptable, so your clients can sprinkle their unique flair into the mix.
When it comes to tantalizing taste buds, your private events menu is your canvas for culinary creativity! Present an array of mouthwatering options for courses or appetizers, giving your clients the delightful task of choosing one to three delectable selections
Let's not stop there imagine the possibilities of hosting events beyond the evening hours. Consider offering breakfast and lunch affairs to truly cater to diverse tastes and schedules. Delve into the art of crafting dishes that shine brightly, whether for an intimate gathering or a grand celebration
Lastly, spice things up by deciding whether to offer the cozy charm of family-style buffets or the refined elegance of set-price menus The stage is set for a thrilling journey into the world of event planning at your restaurant!
Repeat, repeat, repeat!
A great form of inexpensive marketing is repeat business If you had a successful event in your space, follow up immediately afterwards with the customer to see if they are wanting to book a space for the following month or year. You can sweeten the deal by adding in a small discount, complimentary drink or appetizer!
Do it by the book
Contracts and quotes are expected nowadays to secure top notch event facilities. Customers need to ensure they are booked at a legitimate venue that won’t cause them any stress or panic leading up to the event Ensure that you have your communication, contracts and event proposals all prepped and ready to go Having a direct email address or phone number for the person handling your event booking & event day will go a long way!
How to market your space
Plan Ahead . . . way ahead
Most events are planned anywhere from 3-12 months ahead of time. In order to capture the right audience, make sure that you ’ re planning seasonally appropriate parties For example, early Spring can be a great time to host engagement and bachelorette parties (pre wedding season). This Fall, ensure that you have your events package updated for these upcoming events for those party planners!
Host an Event Planner
Social
Want to get the word out about your event space? Host a networking event for some of the top party planners in the area! Offering complimentary canapes and drinks during off hours, while showcasing your amazing space! This will give you a chance to hand out information booklets, answering questions directly, and show these planners your space first hand!
Did you know you can design your own menus for FREE with Sysco Studio?
Design for success
MENU DESIGN MADE SIMPLE
Successful menus begin with Sysco Studio
As an all-inclusive marketing platform, Sysco
As an all-inclusive marketing platform, Sysco Studio takes the guesswork out of creating Studio takes the guesswork out of creating profitable menus by simplifying the process of profitable menus by simplifying the process of menu engineering, recipe management and menu menu engineering, recipe management and menu design by combining it into one seamless user- design by combining it into one seamless userfriendly tool. friendly tool
First impressions matter
Our design tool features a userfriendly “drag & drop” interface, which makes designing menus and marketing materials easier than ever. Select colors, fonts, images and shapes to customize your designs
Add your logo or import your own images to promote your brand.
No restriction on the number of categories or items
Make a positive first impression on diners with a
Make a positive first impression on diners with a smart menu design Subtle changes and smart menu design Subtle changes and nuances in design can attract and engage nuances in design can attract and engage customers and drive them toward profitable customers and drive them toward profitable items on your menu items on your menu.
Convenient print options allow you to download print ready PDF yourself, or send to a professional print shop.
At Sysco, your success is our top priority From menu design and engineering to cost-control and item management, we give you the innovative marketing tools and personalized service you need to reach your business potential
Sysco Studio: Craft your menu Build your brand
Designs are saved in your account so you can easily make edits as your business grows To help you design the perfect menu, our Menu Consultants offer live, personalized advice through our chat feature (available during business hours).
Pork Shoulder Tacos
& Lettuce Cups
Pork Shoulder Butt Bnls - SUPC 6840427
Pork Shoulder Bnls Netted Butt - SUPC 6812186
Bibb Lettuce Hydroponic Local - SUPC 8701593
Corn Tortilla White GF 5.5" - SUPC 4948681
Creamy Poblano Avocado Ranch Dressing - SUPC 5360191
Fire Roasted Jalapeno Salsa Tomato - SUPC 5036272
Flour Tortilla 4.5" - SUPC 5533249
Green Cabbage Shred - SUPC 1675701
Margarita Salsa Fresh - SUPC 5901871
Pickled Asparagus Hot & Spicy - SUPC 4169225
Pickled Bean Hot & Spicy - SUPC 616516
Pickled Beet Slice - SUPC 2025464
Cauliflower Fresh IW - SUPC 1243724
Balsamic Glaze- SUPC 5501459
Basil Herb Fresh - SUPC 2004521
Cilantro Herb Fresh - SUPC 2219095
Mayonnaise Vegan - SUPC 5401361
Mint Herb Fresh - SUPC 2037117
Parsley Herb Fresh - SUPC 2219111
Pesto Sauce - SUPC 856831
Sesame Toasted Sesame Dressing - SUPC 5360443
Sundried Tomato Pesto Sauce - SUPC 858795
Portico Value Added Shrimp
Portico Value Added Shrimp are made from quality Paci c White Shrimp and are Best Aquaculture Practices (BAP) certi ed. Battered or breaded, these Value Added Shrimp products are versatile and easy to prepare. Perfect portion control, no waste and minimal handling make these products a great addition to your menu.
Today’s catch, tomorrow’s supply.
The Portico Classic brand is built on commitment to delivering high quality products that are equal to or better than leading industry brands at the best value. That’s why operators who are focused on quality, consistency, and value trust us to deliver responsibly sourced seafood with integrity.
I t ’ s t i m e t o
GET THE WORD OUT
Dedicated Website Section
Infuse a touch of excitement into your online presence by crafting a dedicated website section that showcases the fantastic possibilities your establishment holds for hosting unforgettable events. Enrich this page with captivating snapshots from previous gatherings, thorough descriptions of your versatile spaces, and the exciting array of amenities, services, and enticing add-ons that will make each celebration unique Plus, let the party planning begin effortlessly with a direct email address exclusively for event inquiries.
Customer Testimonials
Inspire delighted event hosts to share their event-hosting tales of joy at your establishment. Showcase these stories of success on your website and within your promotional materials, turning moments of merriment into vibrant testaments of your event-hosting expertise!
Collaborations & Partnerships
Team up with nearby event planners, wedding coordinators, and local businesses in your vicinity
Forming these partnerships opens up opportunities to access their extensive networks and draw in additional event bookings.
Email Marketing
Harness the power of email marketing to connect with your loyal customer base and unveil your fantastic event hosting offerings (because who knew you had that hidden gem?). Keep the excitement alive by sending out lively newsletters, brimming with the latest updates on upcoming events and irresistible promotions (and if they book before a certain date, they'll score an exclusive discount!)
Highlight your culinary creativity & elevate the overall attractiveness of your events with canapés! With a diverse array of flavors, textures & ingredients at your disposal, you can expand your offerings to cater to a wide range of preferences & delight everyone in attendance
BUTTERNUT SQUASH CROSTINI
Goat Cheese Mousse + Fried Sage
Poke Tuna - SUPC 7058437
Black Sesame Seeds - SUPC 5847043
Ginger Fresh - SUPC 1185545
Lime Fresh - SUPC 2164531
Lotus Root - SUPC 5185234
Sesame Oil Puree - SUPC 4217661
Soya Sauce - SUPC 5421843
Wasabi Paste - SUPC 0116103
CANAPÉS GRILLED ZUCCHINI ROLLS
Carrot + Hummus + Basil + Enoki Mushrooms
Zucchini Squash - SUPC 6686828
Basil Fresh - SUPC 2004521
Carrot Shred - SUPC 5775507
Hummus Dip - SUPC 4091413
Oyster Mushroom - SUPC 5108840
TUNA TARTARE
Soya Ginger & Lime + Wasabi Cream + Lotus Root Chip
ButternutSquash-SUPC0131649
FrenchBaguette-SUPC5418021
GoatCheese- SUPC4628830
SageFresh-SUPC2004927
WhippingCream-SUPC0776922
Prosciutto & Fig Jam Crostata
Egg Shell Large White Grade A - SUPC 9997701
Fig Jam Spread - SUPC 3719372
Pie Shell Top Dough 5" - SUPC 0819359
Prosciutto Ham Sliced - SUPC 1277581
Individual baked tartlet filled with fig jam & shaved prosciutto!!
Potato Latkes with Smoked Salmon
Smoked Atlantic Cold Salmon - SUPC 6529590
All Purpose Flour - SUPC 9665589
Black Coarse Ground Pepper Spice - SUPC 9888835
Egg Shell Large White Grade A - SUPC 9997701
Loose Shred Hashbrown Potatoes - SUPC 0308027
Micro Green Mixed Rainbow Lettuce - SUPC 6411894
Salt Coarse Kosher - SUPC 0313254
Thyme Herb Fresh - SUPC 2005270
Yellow Onion Slivered 1/4" - SUPC 4160784
Short Rib
Beef Chuck Flat Ungraded - SUPC 4664761
Beef Chuck Flat AA Fresh - SUPC 4024537
Broccoli Crown Asian Iceless - SUPC 6466700
Broccolini Fresh - SUPC 4966935
Demi Glace Sauce Pouch - SUPC 7225587
Red Cooking Wine - SUPC 3164235
Red Radish Fresh - SUPC 6894232
Rosemary Fresh Herb - SUPC 2004828
Turnip Fresh- SUPC 6902456
Ham Smoked Carving RWA - SUPC 5133552
Brown Sugar - SUPC 0482257
Orange Juice Original No Pulp - SUPC 5432071
Potato Au Grain Dauphinois - SUPC 6254070
Whole Clove Spice - SUPC 2195972
LUNDYS
Lundy’s Lane 1814 Local Botanical Gin was created to commemorate the Battle of Lundy’s Lane on July 25 1814, where too many brave soldiers died to protect the sovereignty that eventually became Canada First distilled in our original location, only 1/2 kilometer from the Battlefield Small batch hand crafted with Inspired by London style Gins Citrus 19unique botanicals, including and herbal flavour, with a subtle hint locally grown lavender from the of anise Smooth mouth style with a Niagaraon-the-Lake region, lingering dryness to the finish
RIDGEWAY 1866 Premium Canadian Whisky
Sysco# 7223602
Ridgeway was the site in June 1866 that Canadian troops battled an irregular army of Irish American invaders Notably, this was the first official battle in Canada fought with only Canadian troops and officers The caramel nose masks the This Rye has long gentle aftertaste warm oak taste of a 100% Rye typical of leading Rye Whiskies Easy Canadian Whisky. poured in a simple mixed drink. Perfectly blended as a Manhattan.
ARCADIA 1923 Superior White Rum
Sysco# 7223610
During Prohibition, the Arcadia was an infamous “Rum-Running” Ship that allegedly operated on the Niagara River delivering alcohol to thirsty American customers and was wily enough to evade capture by the US Coast Guard A blend of Caribbean and Canadian The fresh aroma is matched by the Rums Serves well as simple mixer ors weeter alcohol note, notable tropi-complex cocktail taste and gentle after taste
Sysco# 7223606
ICEBRIDGE Premium Craft Vodka is inspired by the natural phenomenon from the Winter of 1841, where the HORSESHOE Falls and BRIDAL Falls froze to form the worlds only natural ice bridge border crossing This pure five-times-distilled The subtle aroma matches the low vodka is crafted in small batches compounds of the alcohol note, for a smoother flavour from local blended with a mild gentle citrus Canadian grains flavour with a pepper aftertaste
Truffle Wild Mushroom Linguini with Parmesan Cheese
Savor this delicious dish, luxuriously dressed in a lush, earthy truffleinfused sauce, artfully paired with a medley of sautéed wild mushroom, creating a wonderful dining experience!
Wild Whole Mushroom Bunch Blend - SUPC 7205549
Italian Parsley Herb Fresh - SUPC 2058907
Linguine Pasta 20" - SUPC 3533553
Oil Truffle White Extra Strong - SUPC 3515487
Parmesan Cheese Shred - SUPC 7602255
Elevate your EVENT MENU
Ask any guest, and they'll emphatically agree the star of any triumphant event is undeniably the FOOD! Designing a dedicated events menu holds tremendous significance for numerous compelling reasons. Not only does it captivate the customer's attention and distinguish your venue from the competition, but it also ensures the seamless flow of impeccable service.
Consider these ideas to take your events menu to the next level:
Perfect Pairings: Elevate the experience by suggesting perfect beverage pairings for each dish, from wine and craft beer to artisanal cocktails and non-alcoholic options. It's also a fantastic chance to collaborate with a nearby beverage company, fostering a delightful local connection. Signature drink anyone?!?
Hands-Free Feast: For lively gatherings where folks prefer to stay on their feet, consider scrumptious treats that eliminate the need for utensils. Think tapas, skewers, crostini, and mini marvels like tacos and bite-sized pizzas a finger-food fiesta that keeps the party buzzing!
Interactive Food Stations: If your space permits, thrill your guests with hands-on food stations that let them become the chefs! Picture this: Crafting their own delectable tacos, creating personalized pasta masterpieces, or rolling their sushi dreams into reality It's not just a meal; it's a culinary adventure!
Seasonal Delights: Celebrate the ever-changing seasons by infusing your event menus with the vibrant flavors of fresh, seasonal ingredients Staying attuned to culinary trends and consistently introducing fresh and exciting options whenever clients revisit your venue, will leave them eagerly anticipating their next event experience
Culinary Magic: Elevate your event offerings with an exclusive Chef's Table Experience. Perfect for smaller, intimate gatherings, this option allows your guests to mingle with the culinary wizard conjuring the enchanting flavors that make your event truly magical
Don’t forget about the Late-Night Snacks: Add a fun twist by serving late-night snacks, such as gourmet sliders, mini desserts, popcorn bar or even a dessert bar, to keep the party going. Plus, it's an optional delight to explore when you ' re chatting with your clients. Let the postparty munching begin!
Let your delicious culinary creations steal the spotlight at every unforgettable gathering hosted at your venue. Excitement is on the menu!
BYOB Build your Own Bowl
This station is a great option for the holiday business lunches or happy hour. Easy to utilize existing ingredients in your menu & offer different options for proteins depending on your client’s budget. Have a flavored rice & greens to start, then going down the line with various pickles, herbs, dressings, aiolis & proteins.
Ahi Tuna Ahi Saku Sliced & Seared 3 oz - SUPC 8901029
Atlantic Salmon Sknls Fillet 3-4 lb - SUPC 7175587
Cherry Tomato Mini Medley - SUPC 5528389
Chipotle Mayonnaise Spread & Dip - SUPC 5345323
Diced Chicken 1/2 Dark Meat F/C - SUPC 4719219
Greek Yasou Feta Cheese Dressing - SUPC 5345333
Pickled Asparagus Hot & Spicy - SUPC 4169225
Pickled Sliced Beets - SUPC 2025464
Pulled Beef F/C - SUPC 7227674
Pulled Chicken All White F/C - SUPC 4719519
Toasted Sesame Dressing - SUPC 5360443