Local Digital Marketing and Online Reputation Management INDUSTRY ::
Restaurant + Hospitality + Retail
Alexis Interactive is the digital marketing division of The Alexis Agency. We are a technology solution and managed services provider of cloud-based technologies focused on search engine optimization and online reputation management. We take a hands-on approach to helping businesses engage with their customers when, where and how it matters most. Our managed solutions deliver impressive ROI and are ideal for restaurants, retailers and hospitality brands. HOW WILL OUR MANAGED SERVICES BENEFIT YOUR BUSINESS?
• Rank higher in local search listings (e.g. Google Places) • Rank higher on page 1 of organic (non-paid) search listings for strategic search terms that are directly relevant to your business. On page 1 alone, the first five organic results account for 68% of all the clicks. • Obtain hundreds, and in some locations thousands, of 4 and 5 gold-star reviews, which are critical to both your search rankings and the customer’s decision on where to go at the moment they are ready to buy. • Your digital knowledge (all information about your business online) will be managed to be 100% accurate and current for location, contact information, directions, online purchasing options, reservations and special promotions on over 100+ search engines, social networks, platforms, apps, maps, and business directories. • 24/7/365 monitoring of engagements and reviews on all major, third party review sites, search engines and social media networks including rapid-response mitigation for negative reviews or comments. • Removal of inaccurate information and data about your business.
:: T H E A L E X I SAG E N CY.C O M ::
FACTS ABOUT SEO AND ONLINE REPUTATION MANAGEMENT
• 97% of consumers read online reviews for a local business before deciding to do business with them in 2017 • 93% of online experiences begin with a search engine • 85% of consumers trust online reviews as much, if not more than, personal recommendations • 75% of people never scroll past the first page on search engines • 70% of all search engine traffic occurs on Google • Search is the #1 driver of traffic to content sites, beating social media by more than 300%
CASE STUDIES ::
Restaurant + Hospitality + Retail
MULTI-BRAND RESTAURANT GROUP
FAST-CASUAL BURRITO RESTAURANT
A multi-brand restaurant group harnesses our premier managed solutions to maintain brand consistency across all channels.
A regional, fast-casual chain takes control of its digital presence to engage guests with great food and personalized service.
STATS:
STATS:
110% increase in clicks to get directions
90 locations
186% increase in clicks to website
103% lift in search impressions
129% increase in clicks to call
118% increase in profile views
BRUNCH-THEMED RESTAURANT
RETAIL FRANCHISEES
New restaurant on the block brings in the brunch crowd with our managed solutions.
Franchisees of a national retail brand needed help with local discoverability of their stores, apart from corporate-owned units that did not impact their sales.
STATS:
8 days to appear in local pack once onboarding our solutions
STATS:
#1 Local Brunch in search rankings
194% lift in search impressions
Founded in 2015
750 reviews captured in the first three months of onboarding our managed solutions
:: T H E A L E X I SAG E N CY.C O M ::
CASE STUDIES ::
Restaurant + Hospitality + Retail
HOTEL CHAIN
CARPET CLEANING FRANCHISEES
A popular hotel chain enhances presence, increases rankings, and drives more bookings with trusted solutions, including the always-included service of data cleansing across 100+ sites, search engines, maps, apps and social media platforms.
Franchise owners of a carpet-cleaning brand realized the importance or real-time and accurate business listings, reviews, and search engine results were critical in an industry with low brand loyalty to any one provider and purchasing decisions driven by promotional offers.
STATS:
STATS:
700 locations
7.1 million Facebook impressions in 9 months
55% increase in listings 73% addresses updated accurately with full-scale data cleansing
14,000 updated listings in total
KITCHEN & BATH RETAILER
REGIONAL RETAIL BANK
Continue raising awareness and promoting two showrooms as the go-to source for interior designers, contractors, suppliers, and homeowners in the luxury home market.
A regional retail bank decided to take control of its digital presence and enhance local engagement at each branch and ATM across multiple states.
STATS:
2,300 branches and ATMs served
66% increase in reviews on major industry review sites
38% lift in search impressions
5★ average review rating on the most trusted directory in their industry 1st position ranking on the first page of Google (SERP) in local and organic results
:: T H E A L E X I SAG E N CY.C O M ::
32% increase in listings
STATS:
108,000 business descriptions updated through full-scale data cleansing
Alexis Interactive’s Digital Knowledge and Reputation Management Platform • Local Search SEO implementation and management (e.g Google Places) • Organic Search SEO implementation and management (e.g non-paid search results on page 1) • Dedicated Account Manager and Strategist • Custom microsite linked to your website to drive clicks, calls, reservations, in-store traffic, directions and online purchases (if applicable) in real-time • Advanced local listings (rich content publishing like photos, menus, specials, sales, events, seasonal promotions, etc…) • Full-scale data cleansing to ensure brand protection and data accuracy across 100+ search engines, directories, apps, maps, GPS platforms, and review sites so that you never miss a single business or sales opportunity • Online review generation, monitoring and response management 24/7/365 • Available add-on: Email marketing campaigns to drive weekly or monthly in-store or online promotions. Also shareable across your social media channels. * (Note: We are recognized by Constant Contact as a top 10% national performer for email marketing success, based on open and click-through rates)
PRICING: NO CONTRACTS!
Our program is designed on a monthly subscription-based model, like Spotify or Netflix. You’re not locked in for the next year if you are not satisfied. However, we do ask that you realize these services take time to deploy and garner the kind of success you found in our case studies. We recommend engaging with us for at least one quarter. We provide our services at a highly competitive rate, and due to the personalized and dedicated nature of our engagements with clients, we’re confident that you will not find the same quality for the price we offer it. Digital Knowledge and Reputation Management Subscription: $550/month * Email marketing campaigns to drive weekly or monthly promotions is an available add-on for just $250/month
:: T H E A L E X I SAG E N CY.C O M ::