ORM Info Sheet

Page 1

Alexis Interactive’s Digital Knowledge and Reputation Management Platform Alexis Interactive is the digital marketing division of The Alexis Agency. We are a managed services provider of technologies focused on local digital marketing and online reputation management for professional services, hospitality brands, retailers and non-profits. Our approach and managed solutions deliver impressive ROI. • Local Search SEO implementation and management (e.g Google My Business) • Organic Search SEO implementation and management (e.g non-paid search results on page 1) • Dedicated Account Manager and Strategist • Custom microsite linked to your website to drive clicks, calls, reservations, instore traffic, directions and online purchases (if applicable) in real-time • Advanced local listings (rich content publishing like photos, menus, specials, sales, events, seasonal promotions, etc…) • Full-scale data cleansing to ensure brand protection and data accuracy across 100+ search engines, directories, apps, maps, GPS platforms, and review sites so that you never miss a single business or sales opportunity • Online review generation, monitoring and response management 24/7/365 • Available add-on: Email marketing campaigns to drive weekly or monthly in-store or online promotions. Also shareable across your social media channels.* (Note: We are recognized by Constant Contact as a top 10% national performer for email marketing success, based on open and click-through rates) PRICING: NO CONTRACTS!

Our program is designed on a monthly subscription-based model, like Spotify or Netflix. You’re not locked in for the next year if you are not satisfied. However, we do ask that you realize these services take time to deploy and garner the kind of success you found in our case studies. We recommend engaging with us for at least one quarter. We provide our services at a highly competitive rate, and due to the personalized and dedicated nature of our engagements with clients, we’re confident that you will not find the same quality for the price we offer it. Digital Knowledge and Reputation Management Subscription: $500/month * Email marketing campaigns to drive weekly or monthly promotions is an available add-on for just $250/month

:: T H E A L E X I SAG E N CY.C O M ::


FACTS ABOUT SEO AND ONLINE REPUTATION MANAGEMENT

• 97% of consumers read online reviews for a local business before deciding to do business with them in 2017 • 93% of online experiences begin with a search engine • 85% of consumers trust online reviews as much, if not more than, personal recommendations • 75% of people never scroll past the first page on search engines • 70% of all search engine traffic occurs on Google • Search is the #1 driver of traffic to content sites, beating social media by more than 300% • Consumers are likely to spend 31% more on products/services from businesses that have numerous, excellent reviews CASE STUDIES

MULTI-BRAND RESTAURANT GROUP

BRUNCH-THEMED RESTAURANT

A multi-brand restaurant group harnesses our premier managed solutions to maintain brand consistency across all channels.

New restaurant on the block brings in the brunch crowd with our managed solutions.

STATS:

110% increase in clicks to get directions

8 days to appear in local pack once onboarding our solutions

186% increase in clicks to website

#1 Local Brunch in search rankings

129% increase in clicks to call

Founded in 2015

STATS:

RETAIL FRANCHISEES

REGIONAL RETAIL BANK

Franchisees of a national retail brand needed help with local discoverability of their stores, apart from corporate-owned units that did not impact their sales.

A regional retail bank decided to take control of its digital presence and enhance local engagement at each branch and ATM across multiple states.

STATS:

STATS:

194% lift in search impressions

2,300 branches and ATMs served

750 reviews captured in the first three months of onboarding our managed solutions

38% lift in search impressions

:: T H E A L E X I SAG E N CY.C O M ::

108,000 business descriptions updated through full-scale data cleansing


CASE STUDIES

HOTEL CHAIN

CUSTOM HOMEBUILDER AND

A popular hotel chain enhances presence, increases rankings, and drives more bookings with trusted solutions, including the always-included service of data cleansing across 100+ sites, search engines, maps, apps and social media platforms.

PROPERTY MANAGEMENT COMPANY

STATS:

700 locations 55% increase in listings 73% addresses updated accurately with full-scale data cleansing RETAIL GARDEN CENTER, NURSERY & LANDSCAPE DESIGN

A local retail garden center, nursery and landscape design firm needed to increase their brand awareness and in-store sales. They have existed in the same location for over 30 years, but after onboarding our solutions, the client’s stated: “We’re growing in the right direction!” STATS:

9 months to realize a significant sales increase and retention of new customers 6% average year-over-year revenue growth for same-store sales 1,000+ new customer contacts added to their monthly email marketing campaigns

After 40 years in business, a regional General Contracting firm began experiencing what many professional firms see in today’s environment. Despite the company’s high national industry ranking, a lack of proactive online reputation management led to mislead “reviewers” leaving negative ratings that could tarnish the company’s stellar reputation. With 85% of consumers searching online before deciding where to take their business, this needed to be resolved quickly and permanently. STATS:

7 off-topic, negative reviews were permanently deleted from Google My Business reviews, which corrected the company’s rating from 2.3 to 5. Negative, inaccurate reviews on an industry leading review site were quickly overpowered by authentic reviews that averaged 5 stars, improving their score from 2 to 4.5. Highly positive news resulted in a Houzz nationally featured story. KITCHEN & BATH RETAILER

Continue raising awareness and promoting two showrooms as the go-to source for interior designers, contractors, suppliers, and homeowners in the luxury home market. STATS:

66% increase in reviews on major industry review sites 5★ average review rating on the most trusted directory in their industry 1st position ranking on the first page of Google (SERP) in local and organic results :: T H E A L E X I SAG E N CY.C O M ::


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.