The Innovation Camp

SUPERMARKET ”X”

The Innovation Camp 20 March 2013 Varde Handelsskole & Handelsgymnasium Hhx1a12inno

By Anna, Amanda, Christina, Emma & Maja

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Table of Contents

1. Introduction

s. 2

2. Our idea

s. 3

3. The scanning remote

s. 4

4. Healthy fastfood

s. 5

5. How to connect

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Introduction We have come up with an idea that will help the everyday life of an ordinary family. This way shopping will no longer be an issue, it will be a lot quicker and easier in the future.

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OUR IDEA How and where will they shop?

We are pretty sure that our parents’ generation as they grow older, isn’t as involved with technology as our generation will be. That’s because our generation has always had the technology around us, and we just got used to having it wherever we go.

Our idea of an improved supermarket is that as a customer you will have some kind of a membership card. This card you will use in a scanning remote so when you move on you will not be able to grab your own products, on top of the scanning remote you have a screen that can either show you your shopping list(that you did back home on your computer) and the way to your products or special offers and expiration dates for every single product. In the store there will be shelves with glass sections, where we have 1 apple in one box, one milk in another and so on. By every product you have a scanning point. So if you want to buy 5 apples, you should scan the point for apples with the front of the scanner and press the + button that shows up on your remote screen as the scanning has succeeded till 5. When you are done and have all of the products you need, you can press the “go pay” button on your screen and the remote will guide you to check out. When you are about to pay you take out your card from the remote, give it to the cashier and place down the, now, empty remote. Now the cashier puts in your card in her machine and your buy is being validated on her screen, to make sure that the customers doesn’t have to wait in a line for a long time, to get home with their purchase, the system sends down a message to the stockroom where fast working employees will pack one’s goods, as the customer scans their first product. As the customer is done and has pressed the “go pay” button, the employees down the stockroom knows that you are done shopping and sends up the goods by a small elevator to the checkout, so you can take home your purchase with a great experience and no trouble.

This way we will no longer have the chaos from big shopping carts taking up the entire supermarket. We will maintain a lot of jobs by not replacing the cashiers with robots or other machines. Also we will reduce the number of theft as the customers never get near the products without paying.

Some people might see this as a bit confusing to the elderly who aren’t as excited and embracing towards the new technology but of course their family members and the employees at the supermarkets will be very helpful and caring towards these. Also we live in a technological community and this is our way of moving forward.

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The scanning remote (Picture of the remote) At the bottom you insert the membership card so your personal information pops up on the touchscreen On top of the remote we have the touchscreen where you can see your personal information, shopping list and later what you have in the cart.

On the right side you have some different apps including special offers, expiration dates for your chosen products, and a big green “go pay� button in the bottom.

In the front you have the scanner that you will use to put items in your cart.

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Healthy fastfood What will be their eating habits and what kind of food will they eat?

A typical Danish family will probably focus a lot more on buying organic food, this we believe because the “organic market” has been very successful and convincing in their marketing. Although many adults don’t have the time to cook a warm meal at night because they are working late, this often results in the cooking being something fast, easy and nonorganic. This is why we believe that in 2020 we will have a lot more of “healthy fastfood” by this we mean a bigger selection of to-go salads, and less food filled with unnecessary fat, salt and other additives. This way we will meet pretty much all of our needs.

How to connect What kind of information will be valuable and how will they wish to be informed?

The most important information to the customers is what the product is good for? How much does it cost? Why should they buy your product or brand over others? Research has shown that people react better towards commercials that include humor, speak to our emotions and get our sympathy or involve us in the project. As for our idea the best way to inform and convince the customers would be with humor.

Chuck Brymer said “products are made in the factory, but brands are made in the mind” we think that this is a great quote because you can create an amazing idea or product but if you don’t know how to brand it and get people’s attention, your idea won’t be worth a thing.

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